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User Experience Design has traditionally been seen as something most Web Designers do. It’s an essential aspect of designing any site, yet only 1% of our web designers specialise in the area despite a rise in demand for such candidates.
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Rising demand for user experience designers: Digital
Design Job TrendsUser Experience Design has traditionally been seen as something most Web Designers do. It’s an essential aspect of designing any site, yet only 1% of our web designers specialise in the area despite a rise in demand for such candidates. With businesses continuing to increase their revenues through digital, User Interface is becoming more vital than ever. So, why the shortfall?
Why is it so important?
Initially websites were thrown together to look pretty with not as much consideration taken for the user. However, it’s since become widely recognised just how essential the user experience is in terms of its commercial impact. The slightest change from the colour of a button down to the font can have a knock on effect upon sales and revenue, particularly in the online retail sphere. We’ve seen a considerable rise in the number of requests for web designers specialising in User Experience or Interface, yet whilst many designers have experience of it, few are specialists.
What makes a specialist?
A pure User Experience Designer thinks about the psychology of the user, how designing simple things such as buttons in different sizes, colours and placement of copy and images will effect and improve the way the user, uses the site and how quickly it will lead to a purchase. It’s now also about creating wire frames and planning before a site build, it’s about continuous monitoring of how users are navigating the site, what works, what doesn't and then making changes to improve the experience for the user
Why aren't candidates ready?
Digital is still such a young and constantly evolving industry that it’s almost impossible to stay on top, many organisations are only just starting to develop their online presence therefore the importance of the user experience is still a relatively new notion. However, as the demand for user interface candidates increases so will candidate skill sets.
What can you do to skill up?
If you’re new to the industry then there are courses available to study in subjects such as human interaction or psychology and many come with a design course attached. Or if you’re already an established web designer and don’t fancy going back to the school find out if your company has a User Interface team and try to get involved. Better still, make suggestions to your managers and try to integrate it into your role and request training. Search the latest digital designer jobs now, or give me a call on 020 7845 7286 if you're after some hot shot digital talent.
About Major Players
Headquartered in Covent Garden, London, Major Players’ team of more than 80 consultants provides freelance and permanent personnel. The firm recruits for various advertising jobs, marketing, design, digital media, events, interactive media, creative, design, PR jobs in UK.for more information visit http://www.majorplayers.co.uk/
Contact
MajorPlayers: +44(0)207 836 4041Mike Iannella: [email protected] Caines: [email protected]
