In Rihanna’s controversial video for ‘We Found Love’, we ourselves found inspiration from a particular shot of the main artist herself singing and moving against a plain white wall, while different moving images were projected onto her. Although Rihanna is prominently known as a pop singer, this song and video shares a lot of conventions with that of house music through the use of costume and setting and a similar beat to that of dance music.The images that are actually projected onto Rihanna are that of an explosive nature, especially the falling down building. This matches the fast and upbeat pace of the song when the beat drops and also the mind set of Rihanna’s character in the video.

The setting used here is actually quite simplistic with the lamp and dressing table being clearly visible in all shots, showing that it is located in a bedroom. The projection then adds a dramatic effect, emphasised by the different poses and facial expressions that Rihanna demonstrates which intensifies the shot and plot of the video. It is also one of the only continuously used shots that focuses completely on the main artist, therefore acts as a selling point, which is what we intend to use this for in our video. Rihanna’s costume here is also simple, as she is wearing just a plain denim jacket, allowing the images to project onto her as well as the wall behind.