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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 business magazine for internatrional enterprises zillion     x     x     e      d      i     t      i     o     n     2     0     1     1 1 International standard for home care Based in the US, Right at Home is building a global franchise network for elderly home care services. CEO Allen Hager explains why he believes there is a growing demand for these services internation ally, and talks about the Right at Home philosophy. “I’ve been looking a Europe and have noiced ha hey he same problem exiss as in he US: rising healhcare coss, ageing populaion, and a he same ime a slowdown in populaion growh. In oher words, here’s ewer young people o care or more elderly people. The Neherlands is paricularly ineresing o us as hey are already amiliar wih home care services. And rom a business perspecive, he Duch are open-minded, which creaes a good climae or a company like ours o build a new ranchise nework.” New ranchise holders do have o mee Righ a Home’s qualiy sandards. “Franchisees mus careully selec caregivers and check ha hey have he righ background and raining,” Mr. Hager poins ou. “Franchise akers make use o our in-house developed proessional assessmen mehodology o assess paien needs. Anoher vial par o he Righ a Home mehod is on- going supervision. Wha you oen see in home care is ha people’s care and medical needs progress, and we consanly reevaluae hose needs or ha reason. Overall our ambiion is o creae a high qualiy care service, on a global scale. “ Allen Hager esablished Righ a Home in 1995. “I worked in hospial adminisraion a he ime, mosly ocused on creaing care venues or paiens, and in ha capaciy looked a he whole specrum o care. I noiced ha a lo o people were concerned abou how o care or heir elderly amily members once hey had le he hospial. I also spoke wih elderly people who realised hey were in need o nursing care, bu didn’ wan o leave he comor o heir own home. You have o realise ha i’s a lo o pressure o care or elderly amily members, especially when hese people have specic healhcar e needs. So I decided o esablish Righ a Home, enabling elderly people o say a home while receiving qualiy care.” The plan, says Mr. Hager, ini ially was or Righ a Home o operae is own nework o care services businesses. “Bu hen I realised ha i would be a beter idea o sar a ranchise, as people locally have greaer knowledge o he local heal hcare marke, and care needs, han I ever will.” So he sared branching ino oher regions o he counry by careully selecing ranchisees who shared his passion or caring or hose in heir communi y. Righ a Home now has over 200 ofces ha serve housands o cliens across he Unied Saes, he Unied Kingdom, Brazil and China. Expansion won’ sop here, says Mr. Hager. The Neherlands is one o he counries where he’s looking o esablish a Maser Franchise. Righ a Home Inernaional 6464 Cener Sree Suie 150 Omaha, NE 68106 USA Websie: www.rahglobal.com

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business

magazine for

internatrional

enterprises

zillion

    x    x

    e     d     i    t     i    o    n

    2    0    1    1

1

International standard

for home care

Based in the US, Right at Home is building a global franchise network for elderly home

care services. CEO Allen Hager explains why he believes there is a growing demand for 

these services internationally, and talks about the Right at Home philosophy.

“I’ve been looking a Europe and have

noiced ha hey he same problem

exiss as in he US: rising healhcare

coss, ageing populaion, and a he

same ime a slowdown in populaion

growh. In oher words, here’s ewer

young people o care or more elderly

people. The Neherlands is paricularly

ineresing o us as hey are already

amiliar wih home care services. And

rom a business perspecive, he Duch

are open-minded, which creaes a good

climae or a company like ours o builda new ranchise nework.”

New ranchise holders do have o mee

Righ a Home’s qualiy sandards.

“Franchisees mus careully selec

caregivers and check ha hey have he

righ background and raining,” Mr.

Hager poins ou. “Franchise akers

make use o our in-house developed

proessional assessmen mehodology

o assess paien needs. Anoher vial

par o he Righ a Home mehod is on-

going supervision. Wha you oen see

in home care is ha people’s care and

medical needs progress, and we

consanly reevaluae hose needs or

ha reason. Overall our ambiion is o

creae a high qualiy care service, on a

global scale. “

Allen Hager esablished Righ a Home

in 1995. “I worked in hospial

adminisraion a he ime, mosly

ocused on creaing care venues or

paiens, and in ha capaciy looked a

he whole specrum o care. I noiced

ha a lo o people were concerned

abou how o care or heir elderly

amily members once hey had le hehospial. I also spoke wih elderly

people who realised hey were in need

o nursing care, bu didn’ wan o leave

he comor o heir own home. You

have o realise ha i’s a lo o pressure

o care or elderly amily members,

especially when hese people have

specic healhcare needs. So I decided

o esablish Righ a Home, enabling

elderly people o say a home while

receiving qualiy care.”

The plan, says Mr. Hager, iniially was or

Righ a Home o operae is own

nework o care services businesses.

“Bu hen I realised ha i would be a

beter idea o sar a ranchise, as people

locally have greaer knowledge o he

local healhcare marke, and care needs,

han I ever will.” So he sared branching

ino oher regions o he counry bycareully selecing ranchisees who

shared his passion or caring or hose in

heir communiy.

Righ a Home now has over 200 ofces

ha serve housands o cliens across

he Unied Saes, he Unied Kingdom,

Brazil and China. Expansion won’ sop

here, says Mr. Hager. The Neherlands

is one o he counries where he’s

looking o esablish a Maser Franchise.

Righ a Home Inernaional

6464 Cener Sree

Suie 150

Omaha, NE 68106

USA

Websie: www.rahglobal.com