Ride.Run.

There’s something about a great bike ride that makes you remember the gear you had

along on the ride. Cyclists are sentimental that way. DeFeet wants to be on those rides with you. Our socks and accessories are made

differently. You will find that they fit better, last longer, and simply function at a higher level. DeFeet craftsmanship creates the ultimate

‘against the skin’ apparel for cycling.

“DeFeet socks keep me cooler in the heat and warmer when it’s cold. For a professional rider, that’s really critical. I

start every ride by putting on my DeFeet’s, first.”

– André Greipel, Team Lotto-BelisolThree Stage Wins 2012

Tour de France

Live.Run.

| Fall 2012 | 1

“I like the fit of the socks, I like the style of the socks,

and I like the design on our socks. I have yet to have a pair of Defeet Socks wear

out.” – Alison Powers, Team NOW

2012’s winningest domestic rider

2 | Fall 2012 |

The DeFeet SockPlated Fabric. DeFeet construction creates a ‘plated’ fabric that seals in softness and seals out abrasion. Our socks have been lab tested against other socks on the market and were shown to be as much as 20 times more durable.

Wicking machines. To make the most durable sock is one thing, but to have it wick better too? It’s true. DeFeet socks give you the best of both worlds. We figure out how to move the moisture off your feet and through the tough outer shell of our socks so you stay more comfortable on rides and runs.

Thin and tough. These are traits that co-exist with DeFeet. Even our thinnest models lastconsiderably longer in wear tests than otherbrands thicker socks.

100% No Fail Guarantee. Have a problem with normal wear and tear on a DeFeet sock within 5 years of purchase and we will replace the item.

DeFeet uses fibers made from recycled post-consumer waste. These item are Certifed Recycled and carry that badge on theirpackaging.

DeFeet for a Cause. We proudly support these organizations:

The premier example of a sock that stands up to extreme wear and performs better while doing it.

DeFeet socks aren’t built like other socks. When you wear DeFeet and feel the difference our design and construction makes, you won’t go back to conventional socks ever again. Your feet will breathe better and stay healthier while your socks last years instead of weeks or months.

“Comfortably Stronger, Rides and Runs Longer.”

“I have DeFeet socks that survived the Spring Classics and and multiple Grand Tours - and

they are ready for more. I’ve never seen a sock survive like DeFeet.” – Lars Bak, Team Lotto-

Belisol Stage winner 2012 Giro d’Italia

“When I switched to DeFeet, my feet stayed cooler in my shoes.

France in July is hot enough! Thanks, DeFeet.”

– Jurgen Van den Broeck, 4th overall2012 Tour de France

I never leave the house without my Defeet baselayer: it provides extra warmth on cold days, yet is breathable and sweat wicking in

the heat.” – Lindsay Myers,

Team TIBCO/To the Top Cycling

Winner of 2012 President’s “E” Award honoring American Manufacturing Exellence and Exportation Service

Voted 2011 “North Carolina Small Business of the Year” - Business North Carolina Magazine

Cycling Cycling is a tremendously challenging sport. Keeping your body within the right temperature range effects your performance. How you take care of your feet is a big part of that. As your feet go, so goes your body. DeFeet makes many models of cycling socks to help you attain the ideal fit in your cycling shoes and keep you pedaling more efficiently.

Levitator Lite | $12.99

| Fall 2012 | 3

CYCLISMO 1” StripeCOLORS (back to front):black w/white, white w/black

CYCLISMO 5” TricoCOLORS (back to front):black w/white , white w/black

CYCLISMO 5” StripeCOLORS (back to front):black w/white, high vis yellow w/black,white w/black, black w/red, white w/red and blue

LEV LITE NoSeeUmCOLORS (back to front):black/grey, white/grey

LEV LITE 1”COLORS (back to front):black w/white, white w/black

LEV LITE 5” StripeCOLORS (back to front):black w/white, hi vis yellow w/black, white w/black, white w/red, white w/blue

LEV LITE 5” StripeCOLORS (back to front):Black/Gold/Red, Green/White/Red, Red/White/Blue, World Champ

Cyclismo$14.99

The Cyclismo™ is the definition of the modern cycling sock. Fittingly, in it’s first outing it won the fastest stage in the history of the Giro d’Italia. Features like the AeroSpeed™ cuff, Meta-pad, and No Feel Toe Seam put this sock over-the-top. ADVANSA Thermo°Cool™ Duoregulation provides superior evaporation and comfort in a wider range of temperatures.

The ultimate performance sock. Virtually seamless,its 360 degree Aireator™ mesh construction andultra-lite single layer Aeroswift™ cuff leave everyother cycling and running sock in the dust. Made with CoolMax® EcoMade™.

Levitator$12.99

4 | Fall 2012 |

LEVITATOR NoSeeUmCOLORS (back to front):black, white

LEVITATOR 1” D-LogoCOLORS (back to front):black, white

LEVITATOR 2.5” D-LogoCOLORS (back to front):black, white

LEVITATOR 5” D-LogoCOLOR:black

LEVITATOR 5” All MountainCOLOR:black

Loaded with features that will NOT jam up your feet,the Levitator™ is made for cyclists and runners thatwant a thin sock but still want some cushion in thetoebox. Made with CoolMax® EcoMade™.

Multisport The socks you wear can either contribute to or detract from having strong, healthy feet. As simple as that sounds, it’s a detail that constantly derails athletes. Having tested our socks at some of the most grueling races on Earth, we have recently added new designs to our lineup. You owe it to yourself to try one of the new DeFeet multi-sport socks and will notice the difference within seconds of putting them on.

Aireator$10.99

| Fall 2012 | 5

ACTIVATOR 3 packCOLORS (back to front):black, white

Banana Bike

Attack

Bone ShakerBike MSCOLORS (back to front):black, blue

DeLineCOLORS (back to front):black, blue, red, white

Cool Bikes

D-LogoCOLORS (front to back):black, white

D-TeamCOLORS (back to front):black, blue, red

Me Lucky Socks

One Love

Peace

Activator$24.99

The Original airflow design Sock. Some things just plain work. They are so useful they become part of everyday life. The Original Aireator™ is one of those items. We didn’t plan it that way, it simply happened. You can’t go wrong, put them on and forget about it, do yourthing, whatever it is. Made with CoolMax®EcoMade.

As the undisputed World Champion of value, the Activator™ is a sock that can be purchased even while eating rock broth soup three meals a day. It will outlast any recession en route to living longer than most automobiles.

6 | Fall 2012 |

Aireator$10.99

Peopleforbikes.orgThe End

Share the Road TriTownee

We Cycle 2 - V2

White Top World Champ

AireatorHi Top$10.99

Fleur de Lis

ArriveeCOLORS (back to front):black, white

Big TexasCOLORS (back to front):black, white

BrutusCOLORS (back to front):blue, red

D-LogoCOLORS (back to front):black, white El Sol

COLORS (back to front):black, white

Taller version of the Original Aireator. Single layer cuff adds height without adding weight. Made with CoolMax® EcoMade™.

| Fall 2012 | 7

Crafting the finest products has always been important to us. Creating them from recycled and sustainable fibers helps us all win. DeFeet “Certified ReCycled” products put post-consumer and post-industrial waste back to work the right way. Used plastic water bottles are re-purposed, making the highest performance yarns available. DeFeet constantly pushes the envelope with use of recycled yarns and fabrics.

• CoolMax®EcoMade™ fiber made from recycled plastic bottles is used in our Aireator®, Speede™, Levitator®, Cush™, Ski-D™ and Talon™ socks. Also used in Duragloves™, ArmSkins™ and Kneekers™. • ADVANSA™ Thermo°Cool™ fiber is used in the NEW Cyclismo® cycling sock. Also made from recycled plastic bottles. This unique fiber allows Duoregulation™, keeping your feet at a more optimal temperature in a wider range of conditions. • 100% earth-friendly polyester Repreve® helps offset the demand for newly refined crude oils by using post-industrial and post-consumer waste. Repreve® is used in the UnDShurt™, UnDLite™, UnDBrief™ and UnDBoxer™.• With the “Decrease your footprint” movement, DeFeet calls on it’s vendors to continually develop and use fibers, fabrics, and peripheral materials made from recycled elements. Goals include promoting awareness in consumers about recycled products and challenging other companies to create lower impact product lines.

8 | Fall 2012 |

AireatorHi Top$10.99

Giro

Ghost Rider

Keep Calm

Q Bert

Kinky

Houndstooth

IMBA

Cush$10.99

Italia

GrupettaCOLORS (back to front):DeFeet blue, lime, red

PatriotCOLORS (back to front):black, white

Honey BadgerCOLORS (back to front):black, X-mas

Lo D-Logo 1”COLORS (back to front):black, white

D-Logo 2.5”COLORS (back to front):black, white

Extra padding. That’s how it got it’s name. Luscious, dense, footsculpted padding. Plus, they breathe. Beautiful, fresh, dry and breaths every step of every run. Made with CoolMax® EcoMade™.

Speede$10.99

D-LogoCOLORS (back to front):black, white

DeLineCOLORS (back to front):black, white

| Fall 2012 | 9

I Love Run

I Love Bike

Smiley

Texas

I Love Tri

USAT

Speedes™ are simply lowtop Aireators™. Wearthem cycling, running, or filling grocery bags. Super light and fast, the Speede™ is aptly named for the job. Made with CoolMax® EcoMade™.

DeFeet is the Official Sock of Team BMC

phot

o: M

ark

John

son

Here the team rides with Aireator® andLevitator® models from the DeFeetCustom Shop. To inquire about custom items for your club, team, or event, contact customorders@defeet.com

10 | Fall 2012 |

“I am a fan of the Speede. Let’s face it - shorter socks make shorter, muscular legs look longer! The Speede does that, plus stay in place and ‘hole-free’

for the longest time. I couldn’t ask for more in a sock - besides more of those socks!” – Jennifer Wheeler,

Team TIBCO/To the Top Cycling

WomensMulti-sportAireator$10.99

| Fall 2012 | 11

Amore

Charms

Daisy Maisy

Damselfly

Dottie

DeFeet Breast Cancer Flowerworks

Herculisa V2

Herculisa Bike

Pink Passion

Pink Ribbon

Petal PowerCOLORS (back to front):blue, pink

Scully

Speede$10.99

Amethyst

Austin Flowers

Bikes Rule

Chantilly Lace

Dragonfly

CogsettaCOLORS (back to front):black, orange Fit Fast Strong

Heart BlossomCOLORS (back to front):white/blue, white/pink, white/black

Chickadee

12 | Fall 2012 |

Charcoal

Wool

Classico$12.99

CharcoalCOLORS (back to front):grey, scarlet

Give our Certified Woolie socks a try and you may never wear another sock again. They will outlast anything and handle all temperatures and weather conditions. DeFeet design and construction is what sets these socks apart. We make a thinner wool sock more durable than other brands thick wool socks. Our thin wool works better during high-aerobic output in warmer conditions, while still providing all the magic of wool in colder conditions.

Blaze$14.99

Trail 19$12.99

WoolEator$14.99

Argyle 1”D-Logo 3”

Retro Racer

Vancouver

MilanCOLORS (back to front):grey, charcoal

Mondo$15.99

Peloton

Mondo™ means “World”. We are happyto introduce our urban collectioninspired by our travels around theworld. Certified Woolie™.

Thick, burly and woolie, the Blaze™ makesits own trail. Use it for hiking, camping,mountain biking, and fording rivers.Certified Woolie™.

Born to trail run, this is the coyote of socks.This features a cushioned toe box, achillesshield, and a compression arch support band. Certified Woolie™.

Retro for the sake of retro does not work; however, when retro works it simply works better than anything. The Classico™ is a runaway winner anytime you want to look superb while performing your best because these socks work for cycling, running, casual wear and can even hike and win trophies in snowsports. Certified Woolie™.

DeFeet® bred the Aireator™ with sheep. Yeah, it happened, and the result, we’re proud of it. For cycling and running in any climate, The Wooleator™ works harder than sled dogs gettin’ whipped by Iron Will. Certified Woolie™.

COLORS (back to front):charcoal w/grey logo, grey w/graphite logo, grey w/pink logo, orchid pink w/black logo

| Fall 2012 | 13

Knitting wool socks is a great passion at DeFeet. It’s a fiber that finishes into such a rich feeling product so impervious to wear we dare say our wool socks are heirloom quality.

DeFeet “Certified Woolie” products are constructed to get the most out of the magic of wool.

• Greater durability. Our wool lasts longer because because of our proprietary “plating” process. • Thin, light, breathable. Wooleator™ and Classico™ models have a thin foot, making them true four season performance socks. • Finest Merino. We source the very best raw yarns from around the world. No cutting corners or costs. • Bacteria resistant. Our wools have a strong, natural resistance to bacteria. Results are fewer washings and longer wear time. • More comfort in harsh conditions. For rides in inclement weather, “Certified Woolie” products are what you want against your skin.

14 | Fall 2012 |

D-Logo 4” | $15.99COLORS (back to front):charcoal, grey

WoolEatorTall | $12.99

WoolEatorWomens$12.99

Argyle

Flowerworks

Argyle

Charcoalw/Lime

D-Logo

Earth w/Blue

Hole-ShotHoundstooth

Slinky

Girl Gear Heidi Ho

Turbulance

Woolie Boolie

Baad Sheep 4” | $15.99

Black Sheep | $15.99

D-Logo Knee | $24.99

D-Logo 6” | $16.99

D-Logo 4” | $12.99 Warrior 6” | $16.99

All Mtn. 6” | $16.99COLORS (back to front):charcoal, red

The Woolie Boolie has cult following around the World. It’s the number one selling DeFeet Wool sock. Certified Woolie™.

COLORS (back to front):Black w/Gold Stripes, Daisy Pink

| Fall 2012 | 15

Ski/Snowboard

DeFeet ski and snowboard socks incorporate many similar features of our cycling socks. Getting a great fit in ski and snowboard boots is paramount for a great day on the mountain. DeFeet socks stay where you put them, don’t bunch up or break down, and provide sesaons of well balanced warmth.

Talon$18.99 COLORS (back to front):

Nat’l Ski Patrol - Black,Nat’l Ski Patrol - Red,Black/Graphite, Light Blue/Grey

Ski-D$18.99

Fre$22.99

D-LogoMerino WoolCOLORS (back to front):pink, blue

Orbit$24.99

CrownMerino WoolCOLORS (back to front):pink, sunshine

Light GreyMerino Wool

Nordic$14.99

TalonAn ultra thin alpine ski sock built for carving

steep slopes to shreds.CoolMax® EcoMade™.

Ski-DUltimate All Mountain performance ski sock with padded shin and

toe. CoolMax® EcoMade™.

FreDesigned for All Mountain skiing

with padded shin and foot bottom.

Certified Woolie™.

OrbitOur bad boy from the

snowboard world, padded in all the key

spots. Certified Woolie™

NordicMade with input from the Canadian National

Nordic Ski Team, this sock is really a four-season fitness companion. Perfect

fit inside of nordic ski boots and prepared for maximum intensity in

any weather. Made with Merino wool.

DeFeet is the Official Sock of the National

Ski Patrol

16 | Fall 2012 |

“Defeet products keep me warm and comfortable in the rain of Belgium and the heat of Augusta, Georgia. I never leave the house without

my Defeet baselayer: it provides extra warmth on cold days, yet is

breathable and sweat wicking in the heat.” – Lindsay Myers,

Team TIBCO/To the Top Cycling

Accessories

| Fall 2012 | 17

Armskin 2

Ice Xtreme | $44.99

Merino Wool | $29.99COLORS (back to front):black, charcoal

By keeping you covered and helping you enjoy your ride or run, DeFeet accessories do it better. Like all of our products, much of their beauty is found in their elegant simplicity. DeFeet craftsmanship and design combine to make these product totally unique. There is nothing like them on the market that works better even at significantly higher pricing. If you’re pounding cobblestones from Paris to Roubaix or striding through a chilly run, our coverings stay in place and keep you protected.

Armskin

Big Texas | $24.99COLORS (back to front):black, white

D-Logo | $24.99COLORS (back to front):black, DeFeet blue, white, neon yellow, pink ribbon

ArmskinWool

Milan | $29.99COLOR:light grey with stripes

ArmskinLiteD-Logo Mesh | $21.99

AS2 | $24.99COLORS (back to front):black, white

Built for warmth and extra protection from the elements, DeFeet® designed Armskins™ to stand up to the rough cobblestone streets and inclement weather often found in Europe. Armskins™ Stayfast™ cuff and secure binding keep them right where you put them no matter how bad the conditions get. Armksins™ are also excellent for running and hiking. Made from either Coolmax® EcoMade™ or Merino Wool. Armskins are UPF rated 50+ (except Armskins Lite and Certified Woolie styles).

The ArmSkin 2 is an updated version of the original ArmSkins. On the 2, we have finished the top of sleeve with a fold and stitch that gives the product a more finished look, less bulk under the jersey sleeve, and an ergonomic fit on the sleeve.

18 | Fall 2012 |

Cordura DuraGloveCOLORS (back to front):black, blue, pink, red, neon pink/white ribbons, neon yellow, white

DuraGlove$17.99

Handskin$15.99

HandskinCOLORS (back to front):black CMX, white CMX, yellow

Merino Wool | $22.99COLORS (back to front):orchid pink, charcoal

CoolMax | $24.99COLORS (back to front):black, whiteKneeker

Wool | $29.99COLOR:black

Designed for runners, Handskins™ are thin, ultralight,soft feeling gloves. Made from Coolmax® EcoMade™for the best possible wicking power. Palms do nothave rubber on them so the entire glove can beused to wipe sweat off the face and out of the eyes.Keeping hands dry and comfortable is key to runsin cooler temperatures. Handskins™ can be worn ina wide temperature range. Ingredients:Coolmax®EcoMade™/Nylon/Lycra®.

Simple but effective, Duragloves™ provide protection and warmth for those crisp rides and runs. Made ofeither Coolmax® EcoMade™ or Merino Wool, Duragloves™ place wicking fibers next to the skin for a soft hand feel and a durable Cordura® Nylon to the outside of the glove for extra abrasion resistance. Favored by many top cyclists for Spring and Fall classics, cyclocross and winter training. Also available in a Merino Wool option for the natural feel and benefits of wool. Ingredients: Cordura Duragloves: Cordura® Nylon/ Coolmax® EcoMade™ Polyester/Lycra®; Wool Duraglove: Merino Wool/Nylon/Lycra®.

Kneekers™ help you crank out more power by keeping your thighs and knees warm. Made of either Coolmax® EcoMade™ or Merino Wool, Kneekers™ should be worn any time it’s cool or damp out. Novertical- seam construction and an Aireator™ mesh behind the knee allow Kneekers™ to feel smooth and supple while pedaling. One size fits all (or, at least, legs between ‘skinny’ and ‘tree trunk’). Ingredients: Coolmax® EcoMade™ Kneeker™: Coolmax® EcoMade™/Nylon/Lycra®; Merino Wool Kneeker™: Merino Wool/Nylon/Lycra®.

| Fall 2012 | 19

Slipstream$14.99

Big D COLORS (back to front):DeFeet blue, neon, scarlet

D-Logo 4”COLORS (back to front):black, blue, red, neon yellow, white

Our shoe cover was developed for two purposes in mind: to shield your feet from cold and to cre-ate an aerodynamic advantage. Cyclists will need to cut along Slipstream™ perforation for cleat opening. Ingredients: Cordura® Nylon/Lycra®

DeFeet Kits$39.99

Safety Kit

Breast CancerMilan Mondo, Tall Flowerworks, WB Baad Sheep WA

Wooleator Tall Peloton, Classico Red, Woolie 4”

20 | Fall 2012 |

UnDLite sleeveless | $39.99COLORS (back to front):black, white

BaseLayers

UnDLite sleeveless | $35.99WomensCOLORS (back to front):black, white,

UnDIce sleeveless | $99.99UnDBoxer Brief | $35.99

UnDBoxer Boxer | $35.99

UnDWool long sleeve | $84.99

UnDWool Tee | $64.99

UnDIceRiding or racing a bike often meanshigh output in extreme weather. Forsevere heat, DeFeet created the UnD ICE™ Cycling Specific Base Layer. Constructed with TUFF N LITE COOL®, a revolutionary fiber with cooling properties. Wear the UnD ICE™ for any ride where conditions will stay above 80 degrees F (27 C). Keep it on even when it’s well over 100 degrees. As a bonus, enjoy the peace of mind that the UnD ICE™ is the most abrasion resistant base layer available. Stay cooler, ride safer, stronger and longer with UnD ICE™ base layer from DeFeet. Composition: 57% Olefin, 40% Nylon, 3% Spandex

UnDLiteOur lightest, thinnest base layer. Stretchyand forgiving, it’s also the most formfittingbase layer around. It can be used with the UnDShurt™ to make a two- layercore warmth piece, or used on its own as aminimalist piece. For cycling and runningit is a truly versatile top. The UnDLite™ isextremely quick-drying with superior vaportransport to make the perfect undershirt forhigh temperature conditions. Composition: 56% Repreve® Polyester, 25% Repreve® Nylon, 10% Spandex, 9% flat poly

UnDWoolUnDWool™ is simply the finest wool base layer ever crafted for cycling. Made from non-mulesing merino wool that is soft against the skin and doesn’t itch. UnDWool™ is the go-to base layer any time there could be moisture on the ride or the temperature is south of 60 degrees. In the case of both of those happening, don’t leave home without it! As a bonus, looks great with a pair of jeans. Certified Woolie™. Composition: 100% Merino Wool

UnDBrief and UnDBoxerUnderwear made with the same ultra-stretchy, lightweight wicking mesh fabric as the UnDLite™. Ultrabreathable and super fast drying, these bottoms work so well it’s hardly noticeable.Ingredients: Polyester/Hydrofil Nylon/Spandex. Composition: 47% Polyester, 39% Repreve® Polyester, 14% Spandex

| Fall 2012 | 21

UnDShurtThe UnDShurt™ base layer is made to wear under a cycling jersey. Thin and form fitting. UnDShurt™ allows cyclists to dial in their clothing for specific temperatures without adding weight or bulk. Perfectly engineered for temperatures from 40°-80°F. The fabric is made from soft moisture wicking post consumer polyester. Keep you comfortable in wide temperature ranges & intensity levels. Composition: 91% Repreve® (post-consumer polyester), 9% flat poly

UnDShurt sleeveless | $29.99

UnDShurt Tee | $34.99

UnDShurt long sleeve | $39.99

DeFeet International, Inc.371 I-40 Access Road | Hildebran, NC 28637 | Phone 800-688-3067 | Fax 828-397-2905 | www.defeet.com | stockorders@defeet.com | customerservice@defeet.comADVANSA™ Thermo°Cool™ and Duoregulation™ are trademarks of ADVANSA™ | CoolMax®EcoMade™ and Lycra® are trademarks of INVISTA® | Tuff-N-Lite® Cool is a trademark of Supreme Corporation | Repreve® is a trademark of UNIFI®