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Rich Schefren Closing Maven Matrix 11. Factors to get through reticular activating system 1. Trust: Gaining the Trust of Your Market the entire presentation was built around it Most people will not tell their personal stories they connect you to the marketplace 2. Persona Example: Kikai Hiroh Page 18 3. Vision Be clear about your vision for the marketplace Page 12 4. Creation Story Page 3 Reinforce it 5. Predictable Behaviors Page 10 You can expect Rich will put out a report 6. Polarized Point of View Page 13 Talking about Winners & Losers 7. Phraseology Page 9 8. Communications Channels Page 2 9. The Velvet Rope Page 7 10. Customer Evangelists Page 19 11. Mentors & Advisors Page 17 Corresponds to Printed Manuscript of opening presentation 70 will be gone through in Boot Camp for Mavens Rich's strengths Research Synthesis Information Ideas You'd have to be brain dead not to have gotten some great ideas as event! It's what you do with ideas How many did you get? Theory of Constraints Slides When you do a project in business, the goal is to make money When you work on 3 projects at once, it takes you 7 weeks to make money If you're focused and you apply one thing and take it to completion, you start making money in only 3 weeks Every time you say 'Yes' to a new project, it's going to be later and later and later before you get money-making results Your ability to say 'No, later' is critical Your 'No' muscle must be stronger Write down all of your ideas from the event How do you figure out which project you start first A system is only as powerful as its weakest component There is always one thing in a system that is the bottleneck At any moment in time there is only one constraint in a system There is one thing if you worked on, you will make more money immediately Work on the weakest link, the constraint Rich works on this and if he finds the constraint, he can work on the solution overnight There is a part of your business constraining the speed at which you can go You will never get massive growth until you fix your constraint Think about your business, and your obstacles What is your Constraint? You Fall, You Learn 1st Strategic Profits Event Rich was underprepared 2nd Strategic Profits Event Rich was overprepared 3rd Strategic Profits Event It was right Business Acceleration Program was created from it 4th event We're at it We learn and get better through failure Do not let fear become the limiter for you If you never start you'll never get good at it SP Video contest got a lot of people started You can't steal second if your foot's on first Speakers Remember them, they came here for less money than a pitch event We owe it to speakers to apply what they taught us We owe them preferential treatment because they invested in us Become THE Maven Talk to Fabreze of Strategic Profits for higher tech needs 1. You must believe it's possible to be the maven in your market 2. You'll do the work necessary to succeed once you believe it's possible Gurus Rich has Coached Mike Filsaime Jim Edwards Tellman Knudson Rich provides real business building strategies to create long-term profits Try to find picture that represents your market to you The opening presentation was based on the Maven Matrix Manifesto Why Rich and Gary Vaynerchuk sync Tom McCarthy Final 3 Things You'll Follow Through and Do Put a star next to the one that will have the most impact and start with it Don't become the seminar junkie Put in place a system of accountability tell someone to nag you about getting it all done Tom branched off on his own Used to be head of sales at Tony Robbins maintained the friendship The phone weren't working at first Was still in 20's Thought about going back to law school Went and saw David Copperfield with Tony Robbins Story of a man and a woman Heard about magician with magical powers They thought he could help them They found the magician on top of the mountain at edge looking out Magician told them to have what they really want you must come to the edge TO HAVE THE LIFE YOU REALLY WANT, YOU MUST COME TO THE EDGE They came to edge, magician put his arms on shoulders When they were relaxed and in learning state, magician pushed them off the cliff And they remembered they could fly Wonderful story on first page of program Most people think if they just had the perfect technology, or strategy, or piece of information, or lived in a better place or had better parents, they could do what they want to do You are perfect inside Tom tells his kids that you are perfect and have everything you need to succeed inside of you By virtue of being here, you have the greatness in you It's your responsibility to follow-through Do something with the information!!!

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Tom McCarthy Final Remember them, they came here for less money than a pitch event We owe it to speakers to apply what they taught us We owe them preferential treatment because they invested in us Maven Matrix There is a part of your business constraining the speed at which you can go 11. Mentors & Advisors Page 17 Most people will not tell their personal stories they connect you to the marketplace Mike Filsaime Jim Edwards A system is only as powerful as its weakest component Research

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Page 1: RichSchefrenClosingNotes

Rich Schefren Closing

Maven Matrix

11. Factors to get through reticular activating system

1. Trust: Gaining the Trust of Your Marketthe entire presentation was built around it

Most people will not tell their personal stories they connect you to the marketplace

2. PersonaExample: Kikai Hiroh

Page 18

3. VisionBe clear about your vision for the marketplacePage 12

4. Creation StoryPage 3Reinforce it

5. Predictable BehaviorsPage 10You can expect Rich will put out a report

6. Polarized Point of View Page 13 Talking about Winners & Losers

7. Phraseology Page 9

8. Communications Channels Page 2

9. The Velvet Rope Page 7

10. Customer Evangelists Page 19

11. Mentors & Advisors Page 17

Corresponds to Printed Manuscript of opening presentation

70 will be gone through in Boot Camp for Mavens

Rich's strengths

Research

Synthesis

Information

Ideas

You'd have to be brain dead not to have gotten some great ideas as event! It's what you do with ideas

How many did you get?

Theory of Constraints Slides

When you do a project in business, the goal is to make money

When you work on 3 projects at once, it takes you 7 weeks to make money

If you're focused and you apply one thing and take it to completion, you start making money in only 3 weeks

Every time you say 'Yes' to a new project, it's going to be later and later and later before you get money-making results

Your ability to say 'No, later' is critical Your 'No' muscle must be stronger

Write down all of your ideas from the event

How do you figure out which project you start first

A system is only as powerful as its weakest component

There is always one thing in a system that is the bottleneckAt any moment in time there is only oneconstraint in a system

There is one thing if you worked on, you will make more money immediately

Work on the weakest link, the constraint

Rich works on this and if he finds the constraint, he can work on the solution overnight

There is a part of your business constraining the speed at which you can go

You will never get massive growth until you fix your constraint

Think about your business, and your obstacles What is your Constraint?

You Fall, You Learn

1st Strategic Profits Event Rich was underprepared

2nd Strategic Profits Event Rich was overprepared

3rd Strategic Profits EventIt was right

Business Acceleration Program was created from it

4th event We're at it

We learn and get better through failure

Do not let fear become the limiter for youIf you never start you'll never get good at it

SP Video contest got a lot of people started

You can't steal second if your foot's on first

SpeakersRemember them, they came here for less money than a pitch eventWe owe it to speakers to apply what they taught us

We owe them preferential treatment because they invested in us

Become THE Maven

Talk to Fabreze of Strategic Profits for higher tech needs

1. You must believe it's possible to be the maven in your market

2. You'll do the work necessary to succeed once you believe it's possible

Gurus Rich has CoachedMike Filsaime

Jim Edwards

Tellman Knudson

Rich provides real business building strategies to create long-term profits

Try to find picture that represents your market to you

The opening presentation was based on the Maven Matrix ManifestoWhy Rich and Gary Vaynerchuk sync

Tom McCarthy Final

3 Things You'll Follow Through and DoPut a star next to the one that will have the most impact and start with it

Don't become the seminar junkie

Put in place a system of accountabilitytell someone to nag you about getting it all done

Tom branched off on his own

Used to be head of sales at Tony Robbinsmaintained the friendship

The phone weren't working at first

Was still in 20'sThought about going back to law school

Went and saw David Copperfield with Tony Robbins

Story of a man and a woman

Heard about magician with magical powers

They thought he could help them

They found the magician on top of the mountain at edge looking out

Magician told them to have what they really want you must come to the edge

TO HAVE THE LIFE YOU REALLY WANT, YOU MUST COME TO THE EDGE

They came to edge, magician put his arms on shoulders

When they were relaxed and in learning state, magician pushed them off the cliff

And they remembered they could fly

Wonderful story on first page of program

Most people think if they just had the perfect technology, or strategy, or piece of information, or lived in a better place or had better parents, they could do what they want to do

You are perfect inside

Tom tells his kids that you are perfect and have everything you need to succeed inside of you

By virtue of being here, you have the greatness in youIt's your responsibility to follow-through

Do something with the information!!!