DIGITAL CAMPAIGN 2016

BACKGROUND• PT Kaldu Sari Nabati Indonesia is the starting business

of Nabati Group. The company is engaged in the foods and beverages industry.

• A number of brands of our products have been widely known among consumers such as Richeese and Richoco. These products are the combination of selected raw materials with modern production processes resulting in a high quality and nutritious products.

• The production process also has ISO and GMP standards. The numerous advantages are making KSNI products became the consumer’s primary choice. This is proven by the numerous awards which have been acquired such as Best Brand Award, MURI, and Top Brand Award.

BRAND PORTOFOLIONABATI’S GROUP

RICHEESE

RICHOCOMERK

CATAGORIES

WAFER SNACK BISCUIT CONFETIONARY

BRAND PORTOFOLIO

BRAND PORTOFOLIO

Cheese

WaferAHH SIIP

Pasta Keju Rolls

Biskuit SelimutDelis

KIND OF RICHEESE NABATI

BRAND PORTOFOLIO

KIND OF RICHEESE FACTORY

• Richeese Chicken / Wings

• Fire Chicken / Wings• Big 8/10 Chicken /

Wings• BBQ Cheesy Wedges• Richeese French

Fries• Richeese Cake in a

Cup• Richeese Whole

Cake

TARGET MARKETAnak anak usia 5 – 12 tahun

Seluruh masyarakat Indonesia

Seluruh wilayah Indonesia

Menyukai makanan ringan

MAIN COMPETITOR

MARKETING OBJEKTIF Richeese need to:• Digital Existence penambahan like di Facebook,

Twitter dan Instagram• Brand Awareness Reach yang lebih luas di social

media• Brand Engagement Ada komunikasi dua arah di social

media• Digital Media Buying Facebook Ads, Instagram Ads,

Twitter Ads

Facebook Richeese Nabati

Twitter @TemanNabati / @NabatiIndonesia

Instagram @Nabati_ID

THANK YOU.D I N D A A M E L I A – U N I V E R S I T Y O F I N D O N E S I A 2 0 1 4