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1 RICHARDS MULTIMEDI A PROFILE

Richards Profile

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RICHARDS MULTIMEDIA PROFILE

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Contents

Forward…………………………………………………………………………….3

Executive Summary ……………………………………………………………….4

Richards Multi Media Profile……………………………………………………..5

Richards Multi Media Response to Media Edutainment……………………..…8

Priority Activities and Target Issues…………………………………………….10

Budgets Specifications…………………………………………………………….11

Conclusion…………………………………………………………………………13

Appendix 1. Video Rate chart………………………………………………….15

2. IRC Registration ………………………………………………... 16

3. Certificate of Incorporation ………………………………..……17

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Foreword.

Richards Multi Media organization is determined to educate Papua New Guinean societies well and feed them with enough content on issues surrounding PNGs Art, Culture and Tradition. We will be in the best position to eradicate bad attitudes and advance further in the modern times in PNG. With this we really need to document programs that can be fully participated, owned and enjoyed by people discussing these issues. Television and Video is a form of forum through entertainment where by social issues can be captured and dramatized to reflect the society. By this way people can see themselves, their attitude and observe what is good and bad. People can be educated through the proper use of Video and Television production and for local distribution through CDs. It is a proven powerful tool to disseminate information.

Richards Multi Media has developed this project proposal to address social issues by developing a main media program for participation and encouraging behavior change in all age group including young, old, educated, uneducated, school leavers, women and girls, men and children and professional people. This program will not only provide entertainment and education to the general population but also change their mindset and attitude. It is anticipated that your organization working together with Richards Multi Media will produce up to date information on all specific information and video requirements, Policy change and management that can be aired using Kundu2 TV, EMTV, DIGICEL TVWAN or other TV broadcasting service and also using Radio for listeners across the country. We are in a position to liaise with any other media company to air your programs.

In order to do this, we need to form a partnership to educate the residents of the National Capital District and the rest of the country. We sincerely request your assistant to support us. We also affirm that the program content is primarily to address all issues surrounding the cultural activities both historical and present times of the country.

The Television program is flexible in itself and is designed as a daily, weekly or monthly program depending on the agreed terms of airtime required. We finalize and compile the product and you distribute it.

Your project becomes our task and we make sure you get the best edited master cut of the video. Your Video will gain support from all levels of community including young people, the grassroots, as well as the educated and professional communities in PNG.

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Executive Summary

Communication and information plays a vital role for people to understand our society and culture. Who we are? And how we live amongst our communities? We have planned and contributed towards achieving MTDS 2011 - 2015 goals by using the powerful medium of media broadcast. We have produced programs using Radio and Television. All our radio productions were broadcasted across the country on National Broadcasting Corporation NBC and on Kundu2 TV coverage of NCDC news.

Our recent developments is to reach out to short term goals of producing mini documentaries, Video news magazines and support both local and international organization using Video, Radio programs, newsletters or news magazines addressing key but important social issues.

Richards Multi Media will supplement the other entire awareness programimplemented under the law and justice sector and community policing by bringing to you a fair and effective way to support your organization in any way possible using Media.

The purpose of this proposal is to portray the realities of our society and cultural exchanges and programs reflecting our way of life. Media is powerful, thus we can make use of it by reflecting and depicting our own images to address Traditional and Cultural Issues to the general community.

Considering media possibility in PNG, we believe in easy and reliable media that can reach the mass population. Like the Radio, Television program and Video CDs compilations will give people reality of life as dramatized through images and dramatic plot in the form of entertainment. PNG will feel part of it and will own such program forever without prejudice.

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Richards Multi Media

Richards Multi Media is a Media Company registered in 2013. The company has been successfully operating since then in Port Moresby as a property consultant and motor vehicle hire agent. With the business boom in the country especially in the agriculture and infrastructure sectors, Richards Multi Media is plan to venture into providing Video and print materials to facilitate the rapid demand in all sectors. This business plan will lay out our goals and tasks to make this transition successful and create enough market share for its clients to succeed in this highly competitive market.The Executive Producer is head of the company however; he comes in level with Production Manager, Security Supervisor, and Administration Manager to deal with issues affecting the company. All work as a team to deal with issues collectively rather than going through hierarchical processes. All security and administration concerns raised should be dealt with by the above team accordingly before it is brought up to the Executive Producer.Based in Port Moresby, Richards Multi Media starts from a humble beginning with dedicated and highly trained staff and works in line with the client’s needs

Production Manager for the Richards Multimedia, Mr David Nugi has extensive work experience in the Media for over 16 years. He has a Master’s Degree in Public Policy and a Bachelor of Arts degree in Language and Communication. David worked for EMTV PNG for 5 years and now works has the Production Manager for Richards Multimedia starting 2015. All other production staff have over 10 years of experience in radio, print and video media who are hired on project based and work within the set time frame to meet clients’ needs and expectations. All technical staff are multi skilled which makes the production easier to capitalize on available skills

The Company Structure

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The ExecutiveThis group is comprised of our Executive Producer and Manager. They are often required because of their reputation. It is this group’s responsibility to secure investment, manage investors and control the public presentation of the business.

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executive producer

production manager

producer

cameraman/editor

audio technician

Graphics artist

1. Kevin Kasap-Executive Producer2. David Nugi-Production Manager Multi Skilled3. Producer- Project based Multi skilled4. Graphic Artist/Editor- Multi skilled 5. Cameraman/Editor6. Audio technician

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The ManagementThis could also be called the governance team .If the delivery group is engine then this group is the engine governor. It is their responsibility to understand the delivery at a meta level and ensure that it is working as whole and running smoothly. This group also has responsibility to orchestrate change.

Graphic Artist

The graphic artist provides artistic layout of the video production. This includes selecting and giving the right touch to the animations, text design, and layout and concludes with credit and or supers to give final touches to the video. The artist designs the opener for the movie that is used at the beginning of the movie

Audio Technician/ Sound Engineer

This person primarily roll is to make sure all audios inputs and outputs are correctly recorded. This skill involves recording, checking video camera and audio cables to makes sure the sound is recorded. The person is also in charge of external and internal audio inputs that adds to mood creation and adds depth to total composure of the movie.

Cameraman/Editor

Camera and Editor basically involves a skilled person who captures video files and normally does editing. Using video camera, the person can capture and record moving or still images and at the same time record natural sound.

Services

Richards Multi Media offers a variety of services designed to meet the growing demand for Video and Print media products in the city. Some of these services include providing its current clients and future potential customers with an ongoing consulting, advising and evaluation and compilation of any subject matter using Multi Media.

Richards Multi Media personnels have been involved in many projects recently inlcuding;

1. Assisted EMTV and Kundu TV in program concept development2. Assisted Pom Productions in program concept and reporting 3. Produced Newsletters for NGOs and Government offices4. Providing technical assistance for Media to individual clients 5. Producing and hosting of live television programs for EMTV

These activities are done by individuals who are attached to other mainstream media and are also working this company as either fulltime or part-time staff.

Richards Multi Media Response to Media Edutainment

Media plays a vital role in every society in Politics, Education, Religion, Art and Cultures, Communication and all other strands of life. Media mediates dictates, control, and influence or

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informs the mass about all issues of concerns. It drives emotions, connects the world, moves people around and make or break important decisions about life. The mindset of an individual is overwhelmed by sound and images that come out of their TV set. Arguable the most influential medium of communication and tool to channel information is through Television.

Media can be used to promote all issues affecting our lives. By addressing key sectors of the society in life changing matters and safety concerns, we embrace change for a better society with less crime and mass educated or well informed citizens.

We have to reach a stage whereby, information is vital to educate and inform mass population for smooth transition in implementing all key policy and translating it to all in a timely manner. We must empower people so that they can exercise their democratic rights and freedom and to live without fear. They should know at the back of their mind the information about general traffic rules, routes, parking spots, and all other risks involved.

Artistic, Intellectual and Management Approach for the project

Why Video and Television Production?

Television is very powerful and reaches thousands of people quickly. In the last decade television set was expensive where only few people can afford. This has now changed. Many more people have easy access to television during the prime hours. It is also evident that education classes are now offered on television. In the rural areas of PNG, DVDs and movie on CDs are popular forms of entertainment. One could not deny, such African drama series titled ‘True Love’ and our pacific neighbor, Vanuatu’s One Small Bag productions titles ‘Love patrol’ are so popular in our rural areas. It is time we produce own local programs, as we can’t continue to watch imported program. All these imported program and drama series will never portray our true culture and society thus impacts will be little by way of changing people’s attitude.

We want to make use of it by producing local television 30 minutes to one hour documentary programs and address all social related issues that the general PNG audience can perceive and understand. This main media program will complement other Government policy and social program that will broaden people's general knowledge.

Richards Multi Media will be highly intellectual and will depict and reflect the social, psychological and physical realities of the community we live. The Program can be aired at your convenience either on Kundu2 or EMTV since we will do only the compilation.

Richards Multi Media has the required manpower, skills, knowledge, and wide experiences with confidence to produce a series of mini-documentaries and Video news magazines.

The production team of Richards Multi Media is responsible for research, scripting and producing the final product after consultation with your office. We will provide all the manpower both artistic and technical personals.

Intellectual Approach

We based all our production on good research and quality assessment. The program content will be of high standards. We will work closely with you for the quality and factual information for

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the content of the programs. Scripts will be written by professional and reviewed by technical personal before production. In this way all information that goes to the public and for your personal use will be scrutinized and screened for quality assessment.

The program will also fulfill the intellectual output and objective of the program at the highest level. We will have the program recorded onto DVDs and distributed should you require them for awareness and for record purposes .In this way the general audience can have a full view and understanding of the issues by direct or indirect participation.

Richards Multi Media personals are mostly former graduates of Creative Arts School, University of PNG with first degrees in Theatre Arts, Media and Computer Media (Script Writing, Directing, Acting, Editing, Music, Animation, TV, Video, Radio, Media Business, Computer graphics, Media Arts to name a few. The Executive Producer has Management and Banking Experience over 25 years at a senior level. Many have experience working with EMTV, Pacific View and POM Production. Pom Production staff are also exposed with International Movies production.

Management Objective

Operations and management of such a project is needed so that there is accountability and proper record keeping procedures. Richards Multi Media management will compile report that is to be presented including the financial statements.

There will be a continual review of the operations of the project to gauge views of the clients, as well as the staff of this organization. It is this review that will allow for further plans for expansion and or improvements to the problems that the project may face in future.

Estimated Results

The impact would be huge as it is educational, informative, entertaining, and will reflect the people and psychological realities of family culture, and gender and the ones addressed in traditional settings. At the same, the joint partnership program will be a mass media program and is aimed at targeting all Papua New Guineas plus policy makers. It will create a ripple effect and spin off benefits across all society.

Overview of Social Issues Situation

PNG is a very fast developing country in terms of natural resources and economic development. Population boom, high rate of illiteracy and the high crime rate. And also, we still lack better human development in terms of education and literature understanding. Communication and information plays a vital role in human understanding of their society, environment and health issues affecting them. Furthermore, almost 80 percent of the population is illiterate, meaning that 75% of people in villages and remote areas across PNG cannot write or read to understand things. Through this project we can make use of television to educate at the same time influence the population about the importance of our family, community, respect, hygiene, education, drug and alcohol, attitudes etc. All these cross cutting issues directly involving families, communities and the government of the day.

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It is evident that PNG population learns many new things watching television then reading from print media. With this we believe that Richards Multi Media can work with you and improve quality of stories targeting youths plus the general population, the government, cooperate bodies, church groups and other such organization that will give us support and assistance in this project.

Richards Multi Media Response to Media Edutainment

Richards Multi Media is a private Media Production company stationed here in NCD. In all our programs we have always included all level and categories of social issues as well as cross cutting issues relating to cultural activities.

Brainstorming in electronic media, we have developed awareness, radio news and advertisement. Richards Multi Media has actively engaged in the compilation of NCD events. We can coordinate, organize, and film any events and produce from 30 seconds to 1hour film This year we plan to reach a much higher standard in terms of providing a forum for discussion and participation, and no doubt forming direct relationship with stakeholders is the key to bring out your perspective on issues that matter in NCD and the rest of the country.

Partner/sThe initial capital investment comes from the Executive Producer of the company. Richards Multi Media will be the Producer of any video programs for all your video production needs including newsletters and photographic leaflets and others.

KUNDU 2/EMTV/TVWAN Digi TV

The three TV outlet are our key partner in broadcasting both Radio and TV and also provide other additional technical support. Richards Multi Media will also do all promotions and marketing for the program and work with all media organizations including print media print media.

Priority Activities and target issues

The priority activity is to produce a quality mini-documentaries, video news magazines, series, episodes and or commercials for broadcast weekly, monthly, once in a year or a repeat show at the convenience of your office.

The Proposal has been written to give you a clear view of our interest to produce video for your firm and compile it for public viewing, seminars, lectures, or for personal use.

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Activities

The activities that will form major parts of this project include;

No Activities No Activities

1 Mobilization of manpower and Networking 6 Promotion and Launching, Broadcast,

2 Concept development research. 7 Training manual and printing

3 Script write up, review rewrite, script treatment etc.

8 Duplication on CD & Distribution

4 Audition, talent training and rehearsal, 9 Distribution through network and partners.

5 Location, production, construction, costume, makeup, Audio, theme music, SFX, Shooting, Editing, Mix down, color correction

10 Monitoring/Evaluation/reports

Production stages: Preproduction, Productions, Post Production, Evaluations)

Budget Specification

We provide the quotation for the expected length of Video footage. Attached herein are the costs breakdown and specifications for compilation of Video product. This rate is not fixed and is subject further to negotiable rate upon consultation and agreement. HD422 Camcorder

TENTATIVE RATE CARD Year 2014WORK DESCIRPTION Amount in Kina

VO TVC/RDO 30 sec 15045 sec 2001 min 250

VO Docos Under - 15 mins 300Under - 30mins 500

Talents Flat Rate Adults 150 Kids 75

Equipment’sFull Equipment Hire Per day Camera + Tripod 1,500

Red Heads (lights) + stands CablesGrips

Crew x1Camera + CameramanPer day 1,500

EditingPost Production Per hour Video 200

Per hour Graphics + Animation 3002D & 3D Animations. 5 sec opener (Motion) 1500

NB:The Rate Card (RC) relates to only TVC. However, in the event of a documentary (mini/long) or a TV series, there costs will be custom made to specific projects and requirments.

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Risk Management

The possible risks that might affect implementation of our plan and possible measure to mitigate the risksNo. Risking events that may cause delay Risk Management1 Bad weather, Transport delay, personal sick,

equipment failure and need maintenance.Reschedule production dates and makeup during weekends or nighttime production.

2 Equipment Failure Borrow other available equipment

3 1. Script not complete on time2. Script reviewers not responding to

dateline.3. Availability of correct information by

partners,

Call script workshop and group brainstorming and story plotting. Prepare script in-group to reduce one writer’s burden.

4 Funds not made available on time for implementation and Weather and natural disaster.

Conclusion.

Richards Multi Media as the premier digital video producer is looking towards expanding its role in the National Capital District through media awareness using video, radio and graphic illustrations as tools to help the local district, stakeholders and business houses disseminate vital and useful information to the general public and targeted audiences too.

The year 2015 and onwards brings exciting new opportunities for Papua New Guineans and the international community and we bring you expertise to support your goals and visions.Our rates are minimal and our staffs are experienced and ready to deliver the product of your choice. You pick the story and we film and compile it for you. Our creativity will promote your idea. Richards Multimedia specialize in producing high-impact, cost-effective video commercials, profile and promotional videos designed to increase the profile of your business, attract more visitors who are interested in your business to earn their trust and increase your sales.

We don't expect you to know video production, so we hold your hand throughout the entire process. We really get to know and understand your business by asking you the right questions from the very beginning in order to prepare and craft the most appropriate video to represent your company. We work with you on your script and give you all the information you need to ensure that the shoot is a relaxed and enjoyable experience. We also offer a variety of professional voiceover talent and presenters should you choose not to present the video yourself, as well as green screen facilities which allow you to present in front of any desired background or location.

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We also work with various Copywriters, Animation artists, Website Designers and Photographers. We love what we do and it certainly comes across in our work! Our video commercials are designed to show the viewer that you can supply and do whatever it is that they need from you, that they will be making the right choice in choosing your business over your competitors and that they will be happy with the results. The video commercials can include any logos, graphics, photos and text, and we can even record and include testimonials from your happy clients.

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Appendix. 1 Video Production Rate

Video Type Duration Production costseffects animation inclusive (PGK)

First draft completion rate

Final draft

TVC -15 secs -30 secs-45 Secs-60 secs

15,000.0020,000.0025,000.0035,000.00

5 days5 days6 days1 week

2 days2 days3 days3 days

Jingles -15 secs-30 secs-45 secs-60 secs

5,000.0010,000.0015,000.0020,000.00

1 week1 week1 week1 week

2-3 days2-3 days2-3 days2-3 days

DOCUMENTARY

15 mins 30 mins 45 mins 1hr

35,000.0060,000.00100,000.00150,000.00

1 week1 & 1/2week3 weeks4 weeks

5 days1 week1 week1 week

PROFILE 15 mins25mins30mins45mins-1hr

25,000.0035,000.0045,000.0065-100,000.00

1 week2 weeks2 weeks4 weeks

4 days5 days1 week1 week

TV SERIES

WEEKLY (52 wks.)MONTHLY (12 mths)

500,000.00500,000.00 Daily 3rd

wk. /monthDaily 4th wk/month

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Appendix 2. Richards Multimedia IRC Registration

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