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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
13 16 6261972 Memo From Gordon Strachan to John Ehrlichman
RE Presidents Estate Plan 1 pg
Domestic Policy
13 16 6301972 Memo From Gordon Strachan to Follow-Up RE
The discussion concerning the mechanism of
submitting political reports on the
Democratic Convention 1 pg
Domestic Policy
13 16 6301972 Memo From Gordon Strachan to Follow-Up RE A
follow-up with Dwight concerning his TV
plan for the Republican Convention with a
special emphasis on the President and First
Family plans 1 pg
Domestic Policy
13 16 651972 Letter From Gordon Strachan to Sirs RE
Haldemans appreciation for sending the
Collectors Societys 1971 and 72
membership cards 1 pg
Personal
Wednesday February 16 2011 Page 1 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
13 16 6261972 Memo From Gordon Strachan to Follow-Up RE
The tickets for Tommy and whether they
can be purchased or obtained free 1 pg
White House Staff
13 16 6151972 Memo From Gordon Strachan to Follow-Up RE
The status of the names to be released by
August 4 1 pg
White House Staff
13 16 6221972 Memo From Gordon Strachan to Arthur Finkelstein
RE The New York primary results and the
report on those results when they are ready
for analysis 1 pg
Campaign
13 16 6141972 Memo From Gordon Strachan to Follow Up RE
The status of the Celebrities Program
proposal 1 pg
White House Staff
13 16 6141972 Memo From Gordon Strachan to Arthur Finkelstein
RE The letter to the Editor of Politeia
conerning the 1960 election 1 pg
Campaign
Wednesday February 16 2011 Page 2 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
13 16 6121972 Memo From Gordon Strachan to Follow Up RE
The June 12 check-in concerning whether or
not Magruder has locked Ed Failor as the
attack man for the Democratic Convention
1 pg
Campaign
13 16 6121972 Memo From Gordon Strachan to Follow Up RE
The status of the California and Women
analysis at 1701 1 pg
White House Staff
13 16 6121972 Memo From Gordon Strachan to Follow-Up RE
The status of the McGovern documentary 1
pg
Domestic Policy
13 16 10161972 Memo From Gordon Strachan to Follow-Up RE
The Rick Fore analysis of the McGovern
Organization in California 1 pg
Domestic Policy
13 16 6201972 Memo From Gordon Strachan to Len Garment RE
The growing number of people at Harvard
and MIT who are very upset at the prospect
of McGoverns nomination 1 pg
Campaign
Wednesday February 16 2011 Page 3 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
13 16 6291972 Memo From Gordon Strachan to Dick Howard RE
The attached media monitoring reports from
Delaware Oklahoma North Dakota and
Wisconson 1 pg
Campaign
13 16 6291972 Memo From Gordon Strachan to Larry Higby RE
The Surrogate Attack Plan 1 pg
Domestic Policy
13 16 6261972 Memo From Patrick E ODonnell to Herbert L
Porter and J Curtis Herge RE The
Surrogate Attack Plan and a chronological
listing of selected events taking place during
the period of September 4 through November
7 1972 2 pgs
Domestic Policy
13 16 6291972 Memo From Gordon Strachan to Larry Higby RE
The Celebrities Plan and what it could
accomplish 1 pg
Domestic Policy
13 16 6281972 Memo From Herbert L Porter to Gordon Strachan
RE Message that states Thought you might
be interested in the attached Caldiero is now
responsible for these three groups reporting
to me 1 pg
White House Staff
Wednesday February 16 2011 Page 4 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
13 16 6261972 Memo From Raymond Caldiero to Herbert L
Porter RE Celebrities Athletes and
American Music 6 pgs
Domestic Policy
13 16 6301972 Memo From Gordon Strachan to Ken Khachigian
RE The picture of McGovern kissing
Coretta King on the steps of the capitol in
South Carolina 1 pg
Personal
13 16 6261972 Memo From Gordon Strachan to Larry Higby RE
Magruders Press Contacts 1 pg
White House Staff
13 16 1171972 Memo From Haldeman to John N Mitchell RE
The mistake it was to appoint Jeb Magruder
as spokesman for Nixons campaign 1 pg
Campaign
13 16 6241972 Memo From Gordon Strachan to Larry Higby RE
Gregg Petersmeyer and his possible
appointment as spokesman for the Presidents
non-youthful voting groups 1 pg
Domestic Policy
Wednesday February 16 2011 Page 5 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
13 16 6201972 Memo From Gordon Strachan to Larry Higby RE
Campaign Survey-Wave II and the need for
Bob Teeter to submit the results 1 pg
Domestic Policy
13 16 6191972 Memo From L Higby to Gordon Strachan RE
Teeters analysis of the new poll data and the
comparative data results 15 pgs
Domestic Policy
13 16 6101972 Memo From Gordon Strachan to Dick Howard RE
The attached reports conerning media
monitoring 13 pgs
Domestic Policy
13 16 661972 Memo From Gordon Strachan to Larry Higby RE
Textual questions for the First Monday
publication 2 pgs
White House Staff
13 16 611972 Letter From Gordon Strachan to Frankie Hewitt
RE Strachans appreciation for the tickets to
see Godspell 1 pg
Personal
Wednesday February 16 2011 Page 6 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
13 16 6271972 Memo From Gordon Strachan to Ken Khachigian
RE The McGovern Cartoon displayed in the
New York Times 1 pg
Campaign
13 16 6251972 Newspaper Cartoon from the New York Times
newspaper depicting George McGovern
standing next to a hippie with a caption that
reads The ticklish task of uniting his
political irregulars with the Democratic
establishment 1 pg
Campaign
13 16 6261972 Memo From Gordon Strachan to Ken Khachigian
RE The platform on homosexual marriage
and supposed video footage of two
homosexuals dancing at the convention 1 pg
Campaign
13 16 6301972 Memo From Gordon Strachan to Ken Khachigian
RE McGoverns statement where he says
Find me a welfare mother who earns $8000
and Ill eat this entire report 1 pg
Campaign
13 16 6131972 Memo From Gordon Strachan to Bruce Kehrli RE
How the Republicans can respond to the
latest frontal attack by Democrats that is
aimed at gathering a crowd at the White
House 1 pg
Campaign
Wednesday February 16 2011 Page 7 of 7
DOCUMENT WITHDRAWAL RECORD [NIXON PROJECT]
DOCUMENT NUMBER
DOCUMENT TYPE SUBJECTITITLE OR CORRESPONDENTS DATE RESTRICTION
NO W-LT i+ l)Q~) ITi))S
FILE GROUP TITLE
111 I-tAJ vE rfVgtf
BOX NUMBER
)38 FOLDER TITLE
RESTRICTION CODES
A Release would violate a Federal statute or Agency Policy E Release would disclose trade secrets or confidential commercial or B National security classified information financial information C Pending or approved claim that release would violate an individuals F Release would disclose investigatory information compiled for law
rights enforcement purposes D Release would constitute a clearly unwarranted Invasion of privacy G Withdrawn and return private and personal material
or a libel of a living person H Withdrawn and returned non-historical material
NATIONAL ARCHIVES AND RECORDS ADMINISTRATION NA FORM 1421 (4-85)
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number 238
Folder Strachan Chron-E-L June 1972
Document
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privatePersonalrn)r)II) slK~(i1~J TO ri)) 011072
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PrivatePoliticalrn EmO sllmiddot~(~Jt(1) ~0k1)j-LJ amp(7) privatePoliticalmfmD) S-i14(~gtJ ) FImiddot1~LSmiddot_ I Gl~)I)J
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privatePolitical OJCrTJ) S~~U~J t f=~~ 1Aigt 161 JJh)
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PrivatePolitical fYlf ll0 $iKt(MIjl TO SA(I~-- ~J~0))
PrivatePolitical (r)clrJD) SlM~4u L) I-t-J)~ IfJ4j-J
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number
91
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privatepoliticalIlRlll i) Sl4(pI~ -~ ~~6i) r)C7) PrivatePolitical tYHIhraquo) Sjl0K -1I--IiO H1 ~o-l) ()~72 privatepoliticalfYll~n0) Sl1ACi-~middotJ -0 ~~b1 J ampZ1gt72
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privatepoliticallnfrhu 5l~4Ulh1 m (J~UilCi ~JJJh--I
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ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR JOHN EHRLICHMAN
FROM GORDON STRACHAN
SUBJECTs Peesidents Estate Plan
You asked me to call John Alexander to obtain the Mudge Rose draft documents of the Presidents Estate Plan John Alexander was out of town and on John Deans advice I talked with Dick Ritzel I told Mr Ritzel that we would like to have his draft documents and comments on DeMarcos materials by June JO Mr Ritzl was civil to me only because I was his Associate for two years
In response to the substance of your request Mr Ritzel said he needs final word on the use of the papers for Mrs Nixons benefit upon the Presidents death The question is whether all papers are to go to ~~e irrevocable trust or whether file is to have a limited power to appoint the proceeds to issue The DeMarco draft does not address itself to the question and instead qives her a general power of appointment to dispose of the papers in any way she sees fit
Mr titzel will prepare documents which implement the Mudge Rose plan ~d DeMarcos statement of what he hoped his documents would do My own readinq of the DeMaroo documents confirms the lack of oonfor-mity between his statement and his documents Mr Ritzel will no~ redraft DeMarco s documents as the risk of error would be too great He will beqin work on the Mudqe Rose documents immediately but would not commit to a date
GSjb
I
ADMINISTRATIVELY CONFIDENTIAL June 30 1972
MEJlaquo)RANDUM FOR I FOLLOW UP
FROMJ GORDON STRACHAN
On July 7 review with Ed Pailor the discussion of Tuesday June 27 regarding the mechanism of submitting poltical report on the Democratic Convention for Haldeman A1~lOUgh Magruder and Failor plan on reporting orally to Mitchell Haldeman would like a written report similar to the Chapin analysis of the TV aspects ot the Democratic Convention bull
I should also it in on Chapin t 8 meetings on the TV aspects of tne Democratic Convention
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 30 1972
MEMORAIiDUM FORI FOLLOW UP
FROM I GORDON STRACHAN
Follow up with Dwight on July 6 regarding his TV plan for the Republican Convention with a special emphasis on the President and First Family plans It might be advantageous to have one submitted to Bob on Friday Jly 7 Chapins overall plan for the TV aspect of the Convention 18 due after the Democratic Convention concludes on July II
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
Mru~RANDUM FOR I FOLLOW UP
FROM I GORDON STRACHAN
Cheek with Pat Salibury regarding the tickets tor -Tommyshyany night except June 27 IWo ticket it they must be purchased or six if they oan be obtained free
GSjb
ADMINISTRATIVELY CONFIDENTIAL J _ n f 1
June 15 1972
MEMORANDUM PORI
Check with Hugh Sloan on the status of the n to be released by Auquat 4 via Stana on June 16
GSjb
ADMINISTRATIVELY CONFIDENTIAL -
June 22 1972
-tEMORANDOM FORI ARTHUR FINKELSTEIN
PROM GORDON STRACHAN
SUBJECT New York Results t
I called your office yesterday to discus the New York primary results to learn that you were in the Empire State I usume you are preparing the same type of ana1yUs that you did on a preliminary basis from California When you complete that analysis please give me a call as I am particularly interested 1n where McGovern turned out his supporters I also want to know the specifics regarding the Delaney victory
GSjb PU - 73
ADMINISTRATIVELY CONPIDENTIAL l t
June 14 1972
MEMORANDUM PORI POLLOtl UP
GORDON SrRACHAN
Check witb Dave Parker on June 16 on the statue of his Celebritiee Program propoeal that he hac been working on wi1h Pout anc Porter
GSjb
ADMINISTRATIVELY CONFIDENTIAL bullbull t
June 14 1972
MEMORANDUM PORI ARTHUR PI~~LSTEIN
FROM GORDON STRACHAN
I noticed your lettar to the Editor of Politeia regardingthe 1960 election and the Alabama vote f would be intershyeted in receiv1nw oopies of your Latters to the Editor a there may be several linea that Magruder and others would want to put out through this magazine
GSjb FU - 619
ADMINISTRATIVELY CONFIDENTL~ - June 12 1972
MEMORANDUM FORI FOLLOW UP
FROM a GORDON STRACHAN
Checl on Monday June 12 regarding whether Magruder has locked Ed Pailor as the attack man for the Democratic Convention lie was going to cover Mitchell on this on -June 9
GSjb
ADMINISTRATIVELY CONFIDENTIALr lilt U- d I
June 12 1972
MEMORANDUM FOR I FOLLOW UP
FROM GORDON STRACHAN
Check on June 15 on the statue of the California and WOmen analysis at 1701
GSjb
ADMINISTRATIVELY CONFIDENTIAL - June 12 1912
MEMORANDUM PORI FOLLOW UP
GORDON STMCHAN
Check wi th Pete Dailey on the statu of the McGovern documentary which should be on 2-inoh tape on June 14
GSjb
ADMINISTRATIVELY CONFIDENTIAL ~
JWle 10 1972
MEMORANDUM FOR FOLLOW-UP
FROM C~RD01~ STRACHAN
On Tuesday June 13 I check for the Rick Fore analysis of the McGovern Orqanization in California Also get the Jerry Jones controller report on California that will be submitted to Malek
June 5 1972
Dear SirBs
Mr aldeman has aaked 1M to 811pre8 his thanks for sending ~he Collector Societys 1971 and 1l 1II181ibership cards At this time Mr Ualdeaan cannot become a member of the Society therefore the meMbership cards are beinC] returned to you so that you remoe his name from your records
Thank you
Sincerely
Gordon Straehan staff Abullbulllatant to H R Haldeman
Franklin Mint Collectors Society ranklin Center Pennsylvania 19063
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FORa LEN GARMENT
FROM GORDON STRACHAN
Pat Moynihan called Bob on June 16 to say that an amazingshynumber of people around Harvard and MIT are extremely upset at the prospect of McGovern IJ nomination ThOtle upset include many liberal Democrats One partioular individual that Moynihan thouqht you should contact on behalf of the President is Ithiel de Sola Pool of MIT
After the Democratic Convention many of these Democratic intellectuals will support the President according to Moynihan
John t4itcbell hbullbull seen a few of the intellectuals and Jeff Hart recently wrote bull story indioating that you and Mitchell were conferring with a large number of individuals who are wnot normally frequenters of the Whito HOUBemiddot
GSjb
ADMINISTRATIVELY CONPIDENTIAL I
June 29 1972
MEMORANDUM FORI DICK HOWARD
PROMs GORDON STRACHAN
SUBJECT Media ~rontorini
Attached are the Delaware Oklahoma North Dakota and Wisconsin media moni~rin9 reports Please advise me as to when we will bave the meetinq to fiqure out how
to qet more out of the media monitoring projeot
GSjb FU - 76
ADMINISTRATIVELY CONFIDENTIAL
June 29 1972
MEMORANDUM PORI LARRY HIGBY
FROMa GORDON STRACHAN
SUBJECTs surroq~ A~tek Plan
In case theres any doubt in your mind about the importance of getting the surrogate attack problem resolved once and for all please read the attached memorandum from Pat ODonnell It is the clearest statement on paper of the very substantial differences between Colsons concetion of the surrogates and Mitchells ODonnell says forget the plan but rather fill the big - already scheduled - events with surroqates
GSjb FU - 77
THE WHITE HOUSE
WASHINGTONmiddot
June 26 1972
MEMORlNDU1vl FOR HERBERT L PORTEn J CURTIS BERGE
FROM PATRICK E ODONNELL~ SUBJECT II
In response to a request for comments issued distribution of the Surrogate Attack Planll
we have put together a chronological listing of selected events taking place during the period September 4 through November 7 1972 They were chosen for a nun1ber of reasons and are oriented towards but not limited to national organizations key states major local events and miscellaneous but politiczelly advanshytageous rums Input came from such special voting blocks as youth labor blacks aged farmers veterans Jews ethnics etc etc
On cornpgtring this list with the assignrnents set forth in the Surrogate Plan ve find a plethora of occasions where either the party scheduled into the ographic area is not appropriegtte middotfor the job or there is no one alloc to the area at all Nonetheless a substantic1 number of
se Inc swill dernand and as in the past D1USt receive Cabinet level Adnllnistratioll representation Accordingly we are concerned that e npoundlexibiliti fOT covering events not included in your plan as cited in pa~c hvo of your meJYlO lill be in reality an unattail1able factor If thp- lejcl ~inrO~tFs are schednled by 1701 to cl1npaicl1
three (heys a week prinlarily on a key s tate and ~~eo ba s it is extrerndy unlikely they will be 2v(~i13b1e to do further travelling
andor spc21~ill~ to cover mm1erous or events not yet into consider~~tion by your scheduling op(~ration
In short the pLn is at least a first step towards thoughtful anel inlellirent uti1i zaiion of Ollr top spokcsrncn the canlpaigl1 Crlll1 period Hocvel we (leIinitcly feel that it is a nlatler
-2shy
of sonlC priority to cover as luany of thesc inlportant foruns as possible with Cabinet level spokesmen rather than attcmpting to create cvents on a wholesale basis SilUply to adhcre to a rough plan which by its very definition is oriented towards percentages and geographic distribution Therefore it is incumbent upon the rc election effort that all interested parties resolve these and other logistical difficulties before signing 01pound on or fornlalizing the plan
Ve have not addressed the inevitable issue of the reluctant or choosy surrogate Past cA-perience has proven these individuals to be a lTIOst disconcerting thorn in the side of progress If they are not nropcrlv and full) rnotivated the best n12n in the world
1 J 1
will crumble in execution It vill probably take at least onc head-on nleeting with the President to sufficiently ignite the fire We can discuss this at a later date
~
--ucc Gordon Strachan
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
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Television 2nd T1 -t 0 (~ 1 h h~~~~~~~_~_~~~~~~~_~~~~~~c na YS1S Wlt emp asis on TV) shy
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News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
If~If( 4- ~1 ~(trtcJ amp6l(I4 crey- c-lt JfAeJ ~Iif
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t2ltJ~~cJr 1shyA1poundlt-5
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Television and
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(Analysis with emphasis
k centf
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(speakeltrs news conferences etc) 2ctivities and
5()t Ile) ~Jcf
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By ~~llA~middot~1yen From
-----------~-----~---~-
SUL i - ~~ltC2C -3 aomiddot L ri
11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
13 16 6261972 Memo From Gordon Strachan to Follow-Up RE
The tickets for Tommy and whether they
can be purchased or obtained free 1 pg
White House Staff
13 16 6151972 Memo From Gordon Strachan to Follow-Up RE
The status of the names to be released by
August 4 1 pg
White House Staff
13 16 6221972 Memo From Gordon Strachan to Arthur Finkelstein
RE The New York primary results and the
report on those results when they are ready
for analysis 1 pg
Campaign
13 16 6141972 Memo From Gordon Strachan to Follow Up RE
The status of the Celebrities Program
proposal 1 pg
White House Staff
13 16 6141972 Memo From Gordon Strachan to Arthur Finkelstein
RE The letter to the Editor of Politeia
conerning the 1960 election 1 pg
Campaign
Wednesday February 16 2011 Page 2 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
13 16 6121972 Memo From Gordon Strachan to Follow Up RE
The June 12 check-in concerning whether or
not Magruder has locked Ed Failor as the
attack man for the Democratic Convention
1 pg
Campaign
13 16 6121972 Memo From Gordon Strachan to Follow Up RE
The status of the California and Women
analysis at 1701 1 pg
White House Staff
13 16 6121972 Memo From Gordon Strachan to Follow-Up RE
The status of the McGovern documentary 1
pg
Domestic Policy
13 16 10161972 Memo From Gordon Strachan to Follow-Up RE
The Rick Fore analysis of the McGovern
Organization in California 1 pg
Domestic Policy
13 16 6201972 Memo From Gordon Strachan to Len Garment RE
The growing number of people at Harvard
and MIT who are very upset at the prospect
of McGoverns nomination 1 pg
Campaign
Wednesday February 16 2011 Page 3 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
13 16 6291972 Memo From Gordon Strachan to Dick Howard RE
The attached media monitoring reports from
Delaware Oklahoma North Dakota and
Wisconson 1 pg
Campaign
13 16 6291972 Memo From Gordon Strachan to Larry Higby RE
The Surrogate Attack Plan 1 pg
Domestic Policy
13 16 6261972 Memo From Patrick E ODonnell to Herbert L
Porter and J Curtis Herge RE The
Surrogate Attack Plan and a chronological
listing of selected events taking place during
the period of September 4 through November
7 1972 2 pgs
Domestic Policy
13 16 6291972 Memo From Gordon Strachan to Larry Higby RE
The Celebrities Plan and what it could
accomplish 1 pg
Domestic Policy
13 16 6281972 Memo From Herbert L Porter to Gordon Strachan
RE Message that states Thought you might
be interested in the attached Caldiero is now
responsible for these three groups reporting
to me 1 pg
White House Staff
Wednesday February 16 2011 Page 4 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
13 16 6261972 Memo From Raymond Caldiero to Herbert L
Porter RE Celebrities Athletes and
American Music 6 pgs
Domestic Policy
13 16 6301972 Memo From Gordon Strachan to Ken Khachigian
RE The picture of McGovern kissing
Coretta King on the steps of the capitol in
South Carolina 1 pg
Personal
13 16 6261972 Memo From Gordon Strachan to Larry Higby RE
Magruders Press Contacts 1 pg
White House Staff
13 16 1171972 Memo From Haldeman to John N Mitchell RE
The mistake it was to appoint Jeb Magruder
as spokesman for Nixons campaign 1 pg
Campaign
13 16 6241972 Memo From Gordon Strachan to Larry Higby RE
Gregg Petersmeyer and his possible
appointment as spokesman for the Presidents
non-youthful voting groups 1 pg
Domestic Policy
Wednesday February 16 2011 Page 5 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
13 16 6201972 Memo From Gordon Strachan to Larry Higby RE
Campaign Survey-Wave II and the need for
Bob Teeter to submit the results 1 pg
Domestic Policy
13 16 6191972 Memo From L Higby to Gordon Strachan RE
Teeters analysis of the new poll data and the
comparative data results 15 pgs
Domestic Policy
13 16 6101972 Memo From Gordon Strachan to Dick Howard RE
The attached reports conerning media
monitoring 13 pgs
Domestic Policy
13 16 661972 Memo From Gordon Strachan to Larry Higby RE
Textual questions for the First Monday
publication 2 pgs
White House Staff
13 16 611972 Letter From Gordon Strachan to Frankie Hewitt
RE Strachans appreciation for the tickets to
see Godspell 1 pg
Personal
Wednesday February 16 2011 Page 6 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
13 16 6271972 Memo From Gordon Strachan to Ken Khachigian
RE The McGovern Cartoon displayed in the
New York Times 1 pg
Campaign
13 16 6251972 Newspaper Cartoon from the New York Times
newspaper depicting George McGovern
standing next to a hippie with a caption that
reads The ticklish task of uniting his
political irregulars with the Democratic
establishment 1 pg
Campaign
13 16 6261972 Memo From Gordon Strachan to Ken Khachigian
RE The platform on homosexual marriage
and supposed video footage of two
homosexuals dancing at the convention 1 pg
Campaign
13 16 6301972 Memo From Gordon Strachan to Ken Khachigian
RE McGoverns statement where he says
Find me a welfare mother who earns $8000
and Ill eat this entire report 1 pg
Campaign
13 16 6131972 Memo From Gordon Strachan to Bruce Kehrli RE
How the Republicans can respond to the
latest frontal attack by Democrats that is
aimed at gathering a crowd at the White
House 1 pg
Campaign
Wednesday February 16 2011 Page 7 of 7
DOCUMENT WITHDRAWAL RECORD [NIXON PROJECT]
DOCUMENT NUMBER
DOCUMENT TYPE SUBJECTITITLE OR CORRESPONDENTS DATE RESTRICTION
NO W-LT i+ l)Q~) ITi))S
FILE GROUP TITLE
111 I-tAJ vE rfVgtf
BOX NUMBER
)38 FOLDER TITLE
RESTRICTION CODES
A Release would violate a Federal statute or Agency Policy E Release would disclose trade secrets or confidential commercial or B National security classified information financial information C Pending or approved claim that release would violate an individuals F Release would disclose investigatory information compiled for law
rights enforcement purposes D Release would constitute a clearly unwarranted Invasion of privacy G Withdrawn and return private and personal material
or a libel of a living person H Withdrawn and returned non-historical material
NATIONAL ARCHIVES AND RECORDS ADMINISTRATION NA FORM 1421 (4-85)
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number 238
Folder Strachan Chron-E-L June 1972
Document
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
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90
Disposition
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privatePersonalrn)r)II) slK~(i1~J TO ri)) 011072
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Open --) M A f ~bull Cgtl 1gt ~ (3Vl
privatepoliticalfYlRhU) 5 ~~rJi-gt )IU ~
PrivatePolitical rni IOu) SlY2A(1middot~d i=~uvW-U1 cJvj7z
Open
Pri vate PersonaHn E)noJ siiA-c HI)J i~ i-wcgt-J - u~ J2b7)
Open
Open
Open
PrivatePoliticalrn EmO sllmiddot~(~Jt(1) ~0k1)j-LJ amp(7) privatePoliticalmfmD) S-i14(~gtJ ) FImiddot1~LSmiddot_ I Gl~)I)J
PrivatePolitical rn~mu) Slf1AclmiddotL1 L I u f=OLUhJ U~ -1471 Open
privatePoliticalMpoundIJ) SIilACf-f~J~ ID t=~dU7rf ~ltJ72
PrivatePolitical r~lImO) 51 4C-Il-1 ~ r-()LLOiA-Al lJi l2)2
privatePolitical OJCrTJ) S~~U~J t f=~~ 1Aigt 161 JJh)
privatePolitica1trp~1n0) SITIA(~A1 10 FuLlV) ~ J LJ)j)_
PrivatePoliticalln mv) $Ii(ACjI~d u tv(tv-I ampJ[uJn Open
PrivatePersonal R) STRtfi-tJ D FilA-)middot((l ii)7 c (hl
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PrivatePolitical fYlf ll0 $iKt(MIjl TO SA(I~-- ~J~0))
PrivatePolitical (r)clrJD) SlM~4u L) I-t-J)~ IfJ4j-J
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
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238
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privatepoliticalIlRlll i) Sl4(pI~ -~ ~~6i) r)C7) PrivatePolitical tYHIhraquo) Sjl0K -1I--IiO H1 ~o-l) ()~72 privatepoliticalfYll~n0) Sl1ACi-~middotJ -0 ~~b1 J ampZ1gt72
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middot t P l t 1 - Sil j7 A ri A~i Itgt H-ir3A ~ I) -]72PrJva e 0 J Jca rn cMU ) I)
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PrivatePolitical IIJImu 511lt-(1141( cD ~--(j~lt I ) G)lu7J) bull J
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PrivatePoliticalrYlcYtlv) SlilIClq- T~ M-WvJALD ~)o))~
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PrivatePolitical fhj~rnD $Til~CtJIJ --n t--~-611 (~hl
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privatepersonalL~) )lIIACyen-raquogt ~ p~ISZ--T) (1 7) PrivatePolitical Yl1E10 SII(-+4 i J1) C- AU~t~i_ (3JjJ
PrivatePolitical rnF-tn v) sllA(~l)d TO (f 11( G2middotu lJ)Jj ~-9
PrivatePolitical1rdnq) SltIlO ~ I l~ 07A(~J (ZPj ~I )bIJ )
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privatePoliticalfYcmJ) SlTl1(1t~- loOl4[4IG AU loOt7)
privatepoliticallnfrhu 5l~4Ulh1 m (J~UilCi ~JJJh--I
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ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR JOHN EHRLICHMAN
FROM GORDON STRACHAN
SUBJECTs Peesidents Estate Plan
You asked me to call John Alexander to obtain the Mudge Rose draft documents of the Presidents Estate Plan John Alexander was out of town and on John Deans advice I talked with Dick Ritzel I told Mr Ritzel that we would like to have his draft documents and comments on DeMarcos materials by June JO Mr Ritzl was civil to me only because I was his Associate for two years
In response to the substance of your request Mr Ritzel said he needs final word on the use of the papers for Mrs Nixons benefit upon the Presidents death The question is whether all papers are to go to ~~e irrevocable trust or whether file is to have a limited power to appoint the proceeds to issue The DeMarco draft does not address itself to the question and instead qives her a general power of appointment to dispose of the papers in any way she sees fit
Mr titzel will prepare documents which implement the Mudge Rose plan ~d DeMarcos statement of what he hoped his documents would do My own readinq of the DeMaroo documents confirms the lack of oonfor-mity between his statement and his documents Mr Ritzel will no~ redraft DeMarco s documents as the risk of error would be too great He will beqin work on the Mudqe Rose documents immediately but would not commit to a date
GSjb
I
ADMINISTRATIVELY CONFIDENTIAL June 30 1972
MEJlaquo)RANDUM FOR I FOLLOW UP
FROMJ GORDON STRACHAN
On July 7 review with Ed Pailor the discussion of Tuesday June 27 regarding the mechanism of submitting poltical report on the Democratic Convention for Haldeman A1~lOUgh Magruder and Failor plan on reporting orally to Mitchell Haldeman would like a written report similar to the Chapin analysis of the TV aspects ot the Democratic Convention bull
I should also it in on Chapin t 8 meetings on the TV aspects of tne Democratic Convention
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 30 1972
MEMORAIiDUM FORI FOLLOW UP
FROM I GORDON STRACHAN
Follow up with Dwight on July 6 regarding his TV plan for the Republican Convention with a special emphasis on the President and First Family plans It might be advantageous to have one submitted to Bob on Friday Jly 7 Chapins overall plan for the TV aspect of the Convention 18 due after the Democratic Convention concludes on July II
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
Mru~RANDUM FOR I FOLLOW UP
FROM I GORDON STRACHAN
Cheek with Pat Salibury regarding the tickets tor -Tommyshyany night except June 27 IWo ticket it they must be purchased or six if they oan be obtained free
GSjb
ADMINISTRATIVELY CONFIDENTIAL J _ n f 1
June 15 1972
MEMORANDUM PORI
Check with Hugh Sloan on the status of the n to be released by Auquat 4 via Stana on June 16
GSjb
ADMINISTRATIVELY CONFIDENTIAL -
June 22 1972
-tEMORANDOM FORI ARTHUR FINKELSTEIN
PROM GORDON STRACHAN
SUBJECT New York Results t
I called your office yesterday to discus the New York primary results to learn that you were in the Empire State I usume you are preparing the same type of ana1yUs that you did on a preliminary basis from California When you complete that analysis please give me a call as I am particularly interested 1n where McGovern turned out his supporters I also want to know the specifics regarding the Delaney victory
GSjb PU - 73
ADMINISTRATIVELY CONPIDENTIAL l t
June 14 1972
MEMORANDUM PORI POLLOtl UP
GORDON SrRACHAN
Check witb Dave Parker on June 16 on the statue of his Celebritiee Program propoeal that he hac been working on wi1h Pout anc Porter
GSjb
ADMINISTRATIVELY CONFIDENTIAL bullbull t
June 14 1972
MEMORANDUM PORI ARTHUR PI~~LSTEIN
FROM GORDON STRACHAN
I noticed your lettar to the Editor of Politeia regardingthe 1960 election and the Alabama vote f would be intershyeted in receiv1nw oopies of your Latters to the Editor a there may be several linea that Magruder and others would want to put out through this magazine
GSjb FU - 619
ADMINISTRATIVELY CONFIDENTL~ - June 12 1972
MEMORANDUM FORI FOLLOW UP
FROM a GORDON STRACHAN
Checl on Monday June 12 regarding whether Magruder has locked Ed Pailor as the attack man for the Democratic Convention lie was going to cover Mitchell on this on -June 9
GSjb
ADMINISTRATIVELY CONFIDENTIALr lilt U- d I
June 12 1972
MEMORANDUM FOR I FOLLOW UP
FROM GORDON STRACHAN
Check on June 15 on the statue of the California and WOmen analysis at 1701
GSjb
ADMINISTRATIVELY CONFIDENTIAL - June 12 1912
MEMORANDUM PORI FOLLOW UP
GORDON STMCHAN
Check wi th Pete Dailey on the statu of the McGovern documentary which should be on 2-inoh tape on June 14
GSjb
ADMINISTRATIVELY CONFIDENTIAL ~
JWle 10 1972
MEMORANDUM FOR FOLLOW-UP
FROM C~RD01~ STRACHAN
On Tuesday June 13 I check for the Rick Fore analysis of the McGovern Orqanization in California Also get the Jerry Jones controller report on California that will be submitted to Malek
June 5 1972
Dear SirBs
Mr aldeman has aaked 1M to 811pre8 his thanks for sending ~he Collector Societys 1971 and 1l 1II181ibership cards At this time Mr Ualdeaan cannot become a member of the Society therefore the meMbership cards are beinC] returned to you so that you remoe his name from your records
Thank you
Sincerely
Gordon Straehan staff Abullbulllatant to H R Haldeman
Franklin Mint Collectors Society ranklin Center Pennsylvania 19063
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FORa LEN GARMENT
FROM GORDON STRACHAN
Pat Moynihan called Bob on June 16 to say that an amazingshynumber of people around Harvard and MIT are extremely upset at the prospect of McGovern IJ nomination ThOtle upset include many liberal Democrats One partioular individual that Moynihan thouqht you should contact on behalf of the President is Ithiel de Sola Pool of MIT
After the Democratic Convention many of these Democratic intellectuals will support the President according to Moynihan
John t4itcbell hbullbull seen a few of the intellectuals and Jeff Hart recently wrote bull story indioating that you and Mitchell were conferring with a large number of individuals who are wnot normally frequenters of the Whito HOUBemiddot
GSjb
ADMINISTRATIVELY CONPIDENTIAL I
June 29 1972
MEMORANDUM FORI DICK HOWARD
PROMs GORDON STRACHAN
SUBJECT Media ~rontorini
Attached are the Delaware Oklahoma North Dakota and Wisconsin media moni~rin9 reports Please advise me as to when we will bave the meetinq to fiqure out how
to qet more out of the media monitoring projeot
GSjb FU - 76
ADMINISTRATIVELY CONFIDENTIAL
June 29 1972
MEMORANDUM PORI LARRY HIGBY
FROMa GORDON STRACHAN
SUBJECTs surroq~ A~tek Plan
In case theres any doubt in your mind about the importance of getting the surrogate attack problem resolved once and for all please read the attached memorandum from Pat ODonnell It is the clearest statement on paper of the very substantial differences between Colsons concetion of the surrogates and Mitchells ODonnell says forget the plan but rather fill the big - already scheduled - events with surroqates
GSjb FU - 77
THE WHITE HOUSE
WASHINGTONmiddot
June 26 1972
MEMORlNDU1vl FOR HERBERT L PORTEn J CURTIS BERGE
FROM PATRICK E ODONNELL~ SUBJECT II
In response to a request for comments issued distribution of the Surrogate Attack Planll
we have put together a chronological listing of selected events taking place during the period September 4 through November 7 1972 They were chosen for a nun1ber of reasons and are oriented towards but not limited to national organizations key states major local events and miscellaneous but politiczelly advanshytageous rums Input came from such special voting blocks as youth labor blacks aged farmers veterans Jews ethnics etc etc
On cornpgtring this list with the assignrnents set forth in the Surrogate Plan ve find a plethora of occasions where either the party scheduled into the ographic area is not appropriegtte middotfor the job or there is no one alloc to the area at all Nonetheless a substantic1 number of
se Inc swill dernand and as in the past D1USt receive Cabinet level Adnllnistratioll representation Accordingly we are concerned that e npoundlexibiliti fOT covering events not included in your plan as cited in pa~c hvo of your meJYlO lill be in reality an unattail1able factor If thp- lejcl ~inrO~tFs are schednled by 1701 to cl1npaicl1
three (heys a week prinlarily on a key s tate and ~~eo ba s it is extrerndy unlikely they will be 2v(~i13b1e to do further travelling
andor spc21~ill~ to cover mm1erous or events not yet into consider~~tion by your scheduling op(~ration
In short the pLn is at least a first step towards thoughtful anel inlellirent uti1i zaiion of Ollr top spokcsrncn the canlpaigl1 Crlll1 period Hocvel we (leIinitcly feel that it is a nlatler
-2shy
of sonlC priority to cover as luany of thesc inlportant foruns as possible with Cabinet level spokesmen rather than attcmpting to create cvents on a wholesale basis SilUply to adhcre to a rough plan which by its very definition is oriented towards percentages and geographic distribution Therefore it is incumbent upon the rc election effort that all interested parties resolve these and other logistical difficulties before signing 01pound on or fornlalizing the plan
Ve have not addressed the inevitable issue of the reluctant or choosy surrogate Past cA-perience has proven these individuals to be a lTIOst disconcerting thorn in the side of progress If they are not nropcrlv and full) rnotivated the best n12n in the world
1 J 1
will crumble in execution It vill probably take at least onc head-on nleeting with the President to sufficiently ignite the fire We can discuss this at a later date
~
--ucc Gordon Strachan
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
p (7 f~r ke-s pi)) S tL-c poundgt~J ~ltY
Television 2nd T1 -t 0 (~ 1 h h~~~~~~~_~_~~~~~~~_~~~~~~c na YS1S Wlt emp asis on TV) shy
C
Ur
CIt
C
r tpound6idyC 1shy
--i he a7p~tdONZ fd 0 Y
a-v jf
(spczers nes conferences etc) shy
activities and c------
cltIG
(( Smiddotc
Prohl c 1~l ns-----~~~-~-~ ----shy
~Lo
Week of ~~1~~----------
From -Si-LL ft1rltcA
News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
If~If( 4- ~1 ~(trtcJ amp6l(I4 crey- c-lt JfAeJ ~Iif
tcltpJ5~
on TV) shy
t2ltJ~~cJr 1shyA1poundlt-5
-~ ht ATQ4tfdCNk lJpound1A 5 dCl t - 1 6 ~middotd()y
Television and
eA y Cc
(Analysis with emphasis
k centf
ampv ~I31~- lt~
(speakeltrs news conferences etc) 2ctivities and
5()t Ile) ~Jcf
Jt( middotL~middoti$lt lthd
$(7b~ cl lt t ~
~tJ
tr-~-~ n ~j~~ r --~--
Fi 1~middot T~ ~~ lI bull ry middoter 7J~gt~_ ClllY
By ~~llA~middot~1yen From
-----------~-----~---~-
SUL i - ~~ltC2C -3 aomiddot L ri
11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
13 16 6121972 Memo From Gordon Strachan to Follow Up RE
The June 12 check-in concerning whether or
not Magruder has locked Ed Failor as the
attack man for the Democratic Convention
1 pg
Campaign
13 16 6121972 Memo From Gordon Strachan to Follow Up RE
The status of the California and Women
analysis at 1701 1 pg
White House Staff
13 16 6121972 Memo From Gordon Strachan to Follow-Up RE
The status of the McGovern documentary 1
pg
Domestic Policy
13 16 10161972 Memo From Gordon Strachan to Follow-Up RE
The Rick Fore analysis of the McGovern
Organization in California 1 pg
Domestic Policy
13 16 6201972 Memo From Gordon Strachan to Len Garment RE
The growing number of people at Harvard
and MIT who are very upset at the prospect
of McGoverns nomination 1 pg
Campaign
Wednesday February 16 2011 Page 3 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
13 16 6291972 Memo From Gordon Strachan to Dick Howard RE
The attached media monitoring reports from
Delaware Oklahoma North Dakota and
Wisconson 1 pg
Campaign
13 16 6291972 Memo From Gordon Strachan to Larry Higby RE
The Surrogate Attack Plan 1 pg
Domestic Policy
13 16 6261972 Memo From Patrick E ODonnell to Herbert L
Porter and J Curtis Herge RE The
Surrogate Attack Plan and a chronological
listing of selected events taking place during
the period of September 4 through November
7 1972 2 pgs
Domestic Policy
13 16 6291972 Memo From Gordon Strachan to Larry Higby RE
The Celebrities Plan and what it could
accomplish 1 pg
Domestic Policy
13 16 6281972 Memo From Herbert L Porter to Gordon Strachan
RE Message that states Thought you might
be interested in the attached Caldiero is now
responsible for these three groups reporting
to me 1 pg
White House Staff
Wednesday February 16 2011 Page 4 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
13 16 6261972 Memo From Raymond Caldiero to Herbert L
Porter RE Celebrities Athletes and
American Music 6 pgs
Domestic Policy
13 16 6301972 Memo From Gordon Strachan to Ken Khachigian
RE The picture of McGovern kissing
Coretta King on the steps of the capitol in
South Carolina 1 pg
Personal
13 16 6261972 Memo From Gordon Strachan to Larry Higby RE
Magruders Press Contacts 1 pg
White House Staff
13 16 1171972 Memo From Haldeman to John N Mitchell RE
The mistake it was to appoint Jeb Magruder
as spokesman for Nixons campaign 1 pg
Campaign
13 16 6241972 Memo From Gordon Strachan to Larry Higby RE
Gregg Petersmeyer and his possible
appointment as spokesman for the Presidents
non-youthful voting groups 1 pg
Domestic Policy
Wednesday February 16 2011 Page 5 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
13 16 6201972 Memo From Gordon Strachan to Larry Higby RE
Campaign Survey-Wave II and the need for
Bob Teeter to submit the results 1 pg
Domestic Policy
13 16 6191972 Memo From L Higby to Gordon Strachan RE
Teeters analysis of the new poll data and the
comparative data results 15 pgs
Domestic Policy
13 16 6101972 Memo From Gordon Strachan to Dick Howard RE
The attached reports conerning media
monitoring 13 pgs
Domestic Policy
13 16 661972 Memo From Gordon Strachan to Larry Higby RE
Textual questions for the First Monday
publication 2 pgs
White House Staff
13 16 611972 Letter From Gordon Strachan to Frankie Hewitt
RE Strachans appreciation for the tickets to
see Godspell 1 pg
Personal
Wednesday February 16 2011 Page 6 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
13 16 6271972 Memo From Gordon Strachan to Ken Khachigian
RE The McGovern Cartoon displayed in the
New York Times 1 pg
Campaign
13 16 6251972 Newspaper Cartoon from the New York Times
newspaper depicting George McGovern
standing next to a hippie with a caption that
reads The ticklish task of uniting his
political irregulars with the Democratic
establishment 1 pg
Campaign
13 16 6261972 Memo From Gordon Strachan to Ken Khachigian
RE The platform on homosexual marriage
and supposed video footage of two
homosexuals dancing at the convention 1 pg
Campaign
13 16 6301972 Memo From Gordon Strachan to Ken Khachigian
RE McGoverns statement where he says
Find me a welfare mother who earns $8000
and Ill eat this entire report 1 pg
Campaign
13 16 6131972 Memo From Gordon Strachan to Bruce Kehrli RE
How the Republicans can respond to the
latest frontal attack by Democrats that is
aimed at gathering a crowd at the White
House 1 pg
Campaign
Wednesday February 16 2011 Page 7 of 7
DOCUMENT WITHDRAWAL RECORD [NIXON PROJECT]
DOCUMENT NUMBER
DOCUMENT TYPE SUBJECTITITLE OR CORRESPONDENTS DATE RESTRICTION
NO W-LT i+ l)Q~) ITi))S
FILE GROUP TITLE
111 I-tAJ vE rfVgtf
BOX NUMBER
)38 FOLDER TITLE
RESTRICTION CODES
A Release would violate a Federal statute or Agency Policy E Release would disclose trade secrets or confidential commercial or B National security classified information financial information C Pending or approved claim that release would violate an individuals F Release would disclose investigatory information compiled for law
rights enforcement purposes D Release would constitute a clearly unwarranted Invasion of privacy G Withdrawn and return private and personal material
or a libel of a living person H Withdrawn and returned non-historical material
NATIONAL ARCHIVES AND RECORDS ADMINISTRATION NA FORM 1421 (4-85)
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number 238
Folder Strachan Chron-E-L June 1972
Document
67
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privatePersonalrn)r)II) slK~(i1~J TO ri)) 011072
Open
Open --) M A f ~bull Cgtl 1gt ~ (3Vl
privatepoliticalfYlRhU) 5 ~~rJi-gt )IU ~
PrivatePolitical rni IOu) SlY2A(1middot~d i=~uvW-U1 cJvj7z
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Pri vate PersonaHn E)noJ siiA-c HI)J i~ i-wcgt-J - u~ J2b7)
Open
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PrivatePoliticalrn EmO sllmiddot~(~Jt(1) ~0k1)j-LJ amp(7) privatePoliticalmfmD) S-i14(~gtJ ) FImiddot1~LSmiddot_ I Gl~)I)J
PrivatePolitical rn~mu) Slf1AclmiddotL1 L I u f=OLUhJ U~ -1471 Open
privatePoliticalMpoundIJ) SIilACf-f~J~ ID t=~dU7rf ~ltJ72
PrivatePolitical r~lImO) 51 4C-Il-1 ~ r-()LLOiA-Al lJi l2)2
privatePolitical OJCrTJ) S~~U~J t f=~~ 1Aigt 161 JJh)
privatePolitica1trp~1n0) SITIA(~A1 10 FuLlV) ~ J LJ)j)_
PrivatePoliticalln mv) $Ii(ACjI~d u tv(tv-I ampJ[uJn Open
PrivatePersonal R) STRtfi-tJ D FilA-)middot((l ii)7 c (hl
Open
PrivatePolitical fYlf ll0 $iKt(MIjl TO SA(I~-- ~J~0))
PrivatePolitical (r)clrJD) SlM~4u L) I-t-J)~ IfJ4j-J
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number
91
92
93
94
95
96
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98
99
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101
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238
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privatepoliticalIlRlll i) Sl4(pI~ -~ ~~6i) r)C7) PrivatePolitical tYHIhraquo) Sjl0K -1I--IiO H1 ~o-l) ()~72 privatepoliticalfYll~n0) Sl1ACi-~middotJ -0 ~~b1 J ampZ1gt72
Open
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middot t P l t 1 - Sil j7 A ri A~i Itgt H-ir3A ~ I) -]72PrJva e 0 J Jca rn cMU ) I)
Open
PrivatePolitical IIJImu 511lt-(1141( cD ~--(j~lt I ) G)lu7J) bull J
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PrivatePoliticalrYlcYtlv) SlilIClq- T~ M-WvJALD ~)o))~
Open
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PrivatePolitical fhj~rnD $Til~CtJIJ --n t--~-611 (~hl
Open
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privatepersonalL~) )lIIACyen-raquogt ~ p~ISZ--T) (1 7) PrivatePolitical Yl1E10 SII(-+4 i J1) C- AU~t~i_ (3JjJ
PrivatePolitical rnF-tn v) sllA(~l)d TO (f 11( G2middotu lJ)Jj ~-9
PrivatePolitical1rdnq) SltIlO ~ I l~ 07A(~J (ZPj ~I )bIJ )
Open
privatePoliticalfYcmJ) SlTl1(1t~- loOl4[4IG AU loOt7)
privatepoliticallnfrhu 5l~4Ulh1 m (J~UilCi ~JJJh--I
Open
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR JOHN EHRLICHMAN
FROM GORDON STRACHAN
SUBJECTs Peesidents Estate Plan
You asked me to call John Alexander to obtain the Mudge Rose draft documents of the Presidents Estate Plan John Alexander was out of town and on John Deans advice I talked with Dick Ritzel I told Mr Ritzel that we would like to have his draft documents and comments on DeMarcos materials by June JO Mr Ritzl was civil to me only because I was his Associate for two years
In response to the substance of your request Mr Ritzel said he needs final word on the use of the papers for Mrs Nixons benefit upon the Presidents death The question is whether all papers are to go to ~~e irrevocable trust or whether file is to have a limited power to appoint the proceeds to issue The DeMarco draft does not address itself to the question and instead qives her a general power of appointment to dispose of the papers in any way she sees fit
Mr titzel will prepare documents which implement the Mudge Rose plan ~d DeMarcos statement of what he hoped his documents would do My own readinq of the DeMaroo documents confirms the lack of oonfor-mity between his statement and his documents Mr Ritzel will no~ redraft DeMarco s documents as the risk of error would be too great He will beqin work on the Mudqe Rose documents immediately but would not commit to a date
GSjb
I
ADMINISTRATIVELY CONFIDENTIAL June 30 1972
MEJlaquo)RANDUM FOR I FOLLOW UP
FROMJ GORDON STRACHAN
On July 7 review with Ed Pailor the discussion of Tuesday June 27 regarding the mechanism of submitting poltical report on the Democratic Convention for Haldeman A1~lOUgh Magruder and Failor plan on reporting orally to Mitchell Haldeman would like a written report similar to the Chapin analysis of the TV aspects ot the Democratic Convention bull
I should also it in on Chapin t 8 meetings on the TV aspects of tne Democratic Convention
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 30 1972
MEMORAIiDUM FORI FOLLOW UP
FROM I GORDON STRACHAN
Follow up with Dwight on July 6 regarding his TV plan for the Republican Convention with a special emphasis on the President and First Family plans It might be advantageous to have one submitted to Bob on Friday Jly 7 Chapins overall plan for the TV aspect of the Convention 18 due after the Democratic Convention concludes on July II
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
Mru~RANDUM FOR I FOLLOW UP
FROM I GORDON STRACHAN
Cheek with Pat Salibury regarding the tickets tor -Tommyshyany night except June 27 IWo ticket it they must be purchased or six if they oan be obtained free
GSjb
ADMINISTRATIVELY CONFIDENTIAL J _ n f 1
June 15 1972
MEMORANDUM PORI
Check with Hugh Sloan on the status of the n to be released by Auquat 4 via Stana on June 16
GSjb
ADMINISTRATIVELY CONFIDENTIAL -
June 22 1972
-tEMORANDOM FORI ARTHUR FINKELSTEIN
PROM GORDON STRACHAN
SUBJECT New York Results t
I called your office yesterday to discus the New York primary results to learn that you were in the Empire State I usume you are preparing the same type of ana1yUs that you did on a preliminary basis from California When you complete that analysis please give me a call as I am particularly interested 1n where McGovern turned out his supporters I also want to know the specifics regarding the Delaney victory
GSjb PU - 73
ADMINISTRATIVELY CONPIDENTIAL l t
June 14 1972
MEMORANDUM PORI POLLOtl UP
GORDON SrRACHAN
Check witb Dave Parker on June 16 on the statue of his Celebritiee Program propoeal that he hac been working on wi1h Pout anc Porter
GSjb
ADMINISTRATIVELY CONFIDENTIAL bullbull t
June 14 1972
MEMORANDUM PORI ARTHUR PI~~LSTEIN
FROM GORDON STRACHAN
I noticed your lettar to the Editor of Politeia regardingthe 1960 election and the Alabama vote f would be intershyeted in receiv1nw oopies of your Latters to the Editor a there may be several linea that Magruder and others would want to put out through this magazine
GSjb FU - 619
ADMINISTRATIVELY CONFIDENTL~ - June 12 1972
MEMORANDUM FORI FOLLOW UP
FROM a GORDON STRACHAN
Checl on Monday June 12 regarding whether Magruder has locked Ed Pailor as the attack man for the Democratic Convention lie was going to cover Mitchell on this on -June 9
GSjb
ADMINISTRATIVELY CONFIDENTIALr lilt U- d I
June 12 1972
MEMORANDUM FOR I FOLLOW UP
FROM GORDON STRACHAN
Check on June 15 on the statue of the California and WOmen analysis at 1701
GSjb
ADMINISTRATIVELY CONFIDENTIAL - June 12 1912
MEMORANDUM PORI FOLLOW UP
GORDON STMCHAN
Check wi th Pete Dailey on the statu of the McGovern documentary which should be on 2-inoh tape on June 14
GSjb
ADMINISTRATIVELY CONFIDENTIAL ~
JWle 10 1972
MEMORANDUM FOR FOLLOW-UP
FROM C~RD01~ STRACHAN
On Tuesday June 13 I check for the Rick Fore analysis of the McGovern Orqanization in California Also get the Jerry Jones controller report on California that will be submitted to Malek
June 5 1972
Dear SirBs
Mr aldeman has aaked 1M to 811pre8 his thanks for sending ~he Collector Societys 1971 and 1l 1II181ibership cards At this time Mr Ualdeaan cannot become a member of the Society therefore the meMbership cards are beinC] returned to you so that you remoe his name from your records
Thank you
Sincerely
Gordon Straehan staff Abullbulllatant to H R Haldeman
Franklin Mint Collectors Society ranklin Center Pennsylvania 19063
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FORa LEN GARMENT
FROM GORDON STRACHAN
Pat Moynihan called Bob on June 16 to say that an amazingshynumber of people around Harvard and MIT are extremely upset at the prospect of McGovern IJ nomination ThOtle upset include many liberal Democrats One partioular individual that Moynihan thouqht you should contact on behalf of the President is Ithiel de Sola Pool of MIT
After the Democratic Convention many of these Democratic intellectuals will support the President according to Moynihan
John t4itcbell hbullbull seen a few of the intellectuals and Jeff Hart recently wrote bull story indioating that you and Mitchell were conferring with a large number of individuals who are wnot normally frequenters of the Whito HOUBemiddot
GSjb
ADMINISTRATIVELY CONPIDENTIAL I
June 29 1972
MEMORANDUM FORI DICK HOWARD
PROMs GORDON STRACHAN
SUBJECT Media ~rontorini
Attached are the Delaware Oklahoma North Dakota and Wisconsin media moni~rin9 reports Please advise me as to when we will bave the meetinq to fiqure out how
to qet more out of the media monitoring projeot
GSjb FU - 76
ADMINISTRATIVELY CONFIDENTIAL
June 29 1972
MEMORANDUM PORI LARRY HIGBY
FROMa GORDON STRACHAN
SUBJECTs surroq~ A~tek Plan
In case theres any doubt in your mind about the importance of getting the surrogate attack problem resolved once and for all please read the attached memorandum from Pat ODonnell It is the clearest statement on paper of the very substantial differences between Colsons concetion of the surrogates and Mitchells ODonnell says forget the plan but rather fill the big - already scheduled - events with surroqates
GSjb FU - 77
THE WHITE HOUSE
WASHINGTONmiddot
June 26 1972
MEMORlNDU1vl FOR HERBERT L PORTEn J CURTIS BERGE
FROM PATRICK E ODONNELL~ SUBJECT II
In response to a request for comments issued distribution of the Surrogate Attack Planll
we have put together a chronological listing of selected events taking place during the period September 4 through November 7 1972 They were chosen for a nun1ber of reasons and are oriented towards but not limited to national organizations key states major local events and miscellaneous but politiczelly advanshytageous rums Input came from such special voting blocks as youth labor blacks aged farmers veterans Jews ethnics etc etc
On cornpgtring this list with the assignrnents set forth in the Surrogate Plan ve find a plethora of occasions where either the party scheduled into the ographic area is not appropriegtte middotfor the job or there is no one alloc to the area at all Nonetheless a substantic1 number of
se Inc swill dernand and as in the past D1USt receive Cabinet level Adnllnistratioll representation Accordingly we are concerned that e npoundlexibiliti fOT covering events not included in your plan as cited in pa~c hvo of your meJYlO lill be in reality an unattail1able factor If thp- lejcl ~inrO~tFs are schednled by 1701 to cl1npaicl1
three (heys a week prinlarily on a key s tate and ~~eo ba s it is extrerndy unlikely they will be 2v(~i13b1e to do further travelling
andor spc21~ill~ to cover mm1erous or events not yet into consider~~tion by your scheduling op(~ration
In short the pLn is at least a first step towards thoughtful anel inlellirent uti1i zaiion of Ollr top spokcsrncn the canlpaigl1 Crlll1 period Hocvel we (leIinitcly feel that it is a nlatler
-2shy
of sonlC priority to cover as luany of thesc inlportant foruns as possible with Cabinet level spokesmen rather than attcmpting to create cvents on a wholesale basis SilUply to adhcre to a rough plan which by its very definition is oriented towards percentages and geographic distribution Therefore it is incumbent upon the rc election effort that all interested parties resolve these and other logistical difficulties before signing 01pound on or fornlalizing the plan
Ve have not addressed the inevitable issue of the reluctant or choosy surrogate Past cA-perience has proven these individuals to be a lTIOst disconcerting thorn in the side of progress If they are not nropcrlv and full) rnotivated the best n12n in the world
1 J 1
will crumble in execution It vill probably take at least onc head-on nleeting with the President to sufficiently ignite the fire We can discuss this at a later date
~
--ucc Gordon Strachan
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
p (7 f~r ke-s pi)) S tL-c poundgt~J ~ltY
Television 2nd T1 -t 0 (~ 1 h h~~~~~~~_~_~~~~~~~_~~~~~~c na YS1S Wlt emp asis on TV) shy
C
Ur
CIt
C
r tpound6idyC 1shy
--i he a7p~tdONZ fd 0 Y
a-v jf
(spczers nes conferences etc) shy
activities and c------
cltIG
(( Smiddotc
Prohl c 1~l ns-----~~~-~-~ ----shy
~Lo
Week of ~~1~~----------
From -Si-LL ft1rltcA
News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
If~If( 4- ~1 ~(trtcJ amp6l(I4 crey- c-lt JfAeJ ~Iif
tcltpJ5~
on TV) shy
t2ltJ~~cJr 1shyA1poundlt-5
-~ ht ATQ4tfdCNk lJpound1A 5 dCl t - 1 6 ~middotd()y
Television and
eA y Cc
(Analysis with emphasis
k centf
ampv ~I31~- lt~
(speakeltrs news conferences etc) 2ctivities and
5()t Ile) ~Jcf
Jt( middotL~middoti$lt lthd
$(7b~ cl lt t ~
~tJ
tr-~-~ n ~j~~ r --~--
Fi 1~middot T~ ~~ lI bull ry middoter 7J~gt~_ ClllY
By ~~llA~middot~1yen From
-----------~-----~---~-
SUL i - ~~ltC2C -3 aomiddot L ri
11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
13 16 6291972 Memo From Gordon Strachan to Dick Howard RE
The attached media monitoring reports from
Delaware Oklahoma North Dakota and
Wisconson 1 pg
Campaign
13 16 6291972 Memo From Gordon Strachan to Larry Higby RE
The Surrogate Attack Plan 1 pg
Domestic Policy
13 16 6261972 Memo From Patrick E ODonnell to Herbert L
Porter and J Curtis Herge RE The
Surrogate Attack Plan and a chronological
listing of selected events taking place during
the period of September 4 through November
7 1972 2 pgs
Domestic Policy
13 16 6291972 Memo From Gordon Strachan to Larry Higby RE
The Celebrities Plan and what it could
accomplish 1 pg
Domestic Policy
13 16 6281972 Memo From Herbert L Porter to Gordon Strachan
RE Message that states Thought you might
be interested in the attached Caldiero is now
responsible for these three groups reporting
to me 1 pg
White House Staff
Wednesday February 16 2011 Page 4 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
13 16 6261972 Memo From Raymond Caldiero to Herbert L
Porter RE Celebrities Athletes and
American Music 6 pgs
Domestic Policy
13 16 6301972 Memo From Gordon Strachan to Ken Khachigian
RE The picture of McGovern kissing
Coretta King on the steps of the capitol in
South Carolina 1 pg
Personal
13 16 6261972 Memo From Gordon Strachan to Larry Higby RE
Magruders Press Contacts 1 pg
White House Staff
13 16 1171972 Memo From Haldeman to John N Mitchell RE
The mistake it was to appoint Jeb Magruder
as spokesman for Nixons campaign 1 pg
Campaign
13 16 6241972 Memo From Gordon Strachan to Larry Higby RE
Gregg Petersmeyer and his possible
appointment as spokesman for the Presidents
non-youthful voting groups 1 pg
Domestic Policy
Wednesday February 16 2011 Page 5 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
13 16 6201972 Memo From Gordon Strachan to Larry Higby RE
Campaign Survey-Wave II and the need for
Bob Teeter to submit the results 1 pg
Domestic Policy
13 16 6191972 Memo From L Higby to Gordon Strachan RE
Teeters analysis of the new poll data and the
comparative data results 15 pgs
Domestic Policy
13 16 6101972 Memo From Gordon Strachan to Dick Howard RE
The attached reports conerning media
monitoring 13 pgs
Domestic Policy
13 16 661972 Memo From Gordon Strachan to Larry Higby RE
Textual questions for the First Monday
publication 2 pgs
White House Staff
13 16 611972 Letter From Gordon Strachan to Frankie Hewitt
RE Strachans appreciation for the tickets to
see Godspell 1 pg
Personal
Wednesday February 16 2011 Page 6 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
13 16 6271972 Memo From Gordon Strachan to Ken Khachigian
RE The McGovern Cartoon displayed in the
New York Times 1 pg
Campaign
13 16 6251972 Newspaper Cartoon from the New York Times
newspaper depicting George McGovern
standing next to a hippie with a caption that
reads The ticklish task of uniting his
political irregulars with the Democratic
establishment 1 pg
Campaign
13 16 6261972 Memo From Gordon Strachan to Ken Khachigian
RE The platform on homosexual marriage
and supposed video footage of two
homosexuals dancing at the convention 1 pg
Campaign
13 16 6301972 Memo From Gordon Strachan to Ken Khachigian
RE McGoverns statement where he says
Find me a welfare mother who earns $8000
and Ill eat this entire report 1 pg
Campaign
13 16 6131972 Memo From Gordon Strachan to Bruce Kehrli RE
How the Republicans can respond to the
latest frontal attack by Democrats that is
aimed at gathering a crowd at the White
House 1 pg
Campaign
Wednesday February 16 2011 Page 7 of 7
DOCUMENT WITHDRAWAL RECORD [NIXON PROJECT]
DOCUMENT NUMBER
DOCUMENT TYPE SUBJECTITITLE OR CORRESPONDENTS DATE RESTRICTION
NO W-LT i+ l)Q~) ITi))S
FILE GROUP TITLE
111 I-tAJ vE rfVgtf
BOX NUMBER
)38 FOLDER TITLE
RESTRICTION CODES
A Release would violate a Federal statute or Agency Policy E Release would disclose trade secrets or confidential commercial or B National security classified information financial information C Pending or approved claim that release would violate an individuals F Release would disclose investigatory information compiled for law
rights enforcement purposes D Release would constitute a clearly unwarranted Invasion of privacy G Withdrawn and return private and personal material
or a libel of a living person H Withdrawn and returned non-historical material
NATIONAL ARCHIVES AND RECORDS ADMINISTRATION NA FORM 1421 (4-85)
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number 238
Folder Strachan Chron-E-L June 1972
Document
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
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90
Disposition
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privatePersonalrn)r)II) slK~(i1~J TO ri)) 011072
Open
Open --) M A f ~bull Cgtl 1gt ~ (3Vl
privatepoliticalfYlRhU) 5 ~~rJi-gt )IU ~
PrivatePolitical rni IOu) SlY2A(1middot~d i=~uvW-U1 cJvj7z
Open
Pri vate PersonaHn E)noJ siiA-c HI)J i~ i-wcgt-J - u~ J2b7)
Open
Open
Open
PrivatePoliticalrn EmO sllmiddot~(~Jt(1) ~0k1)j-LJ amp(7) privatePoliticalmfmD) S-i14(~gtJ ) FImiddot1~LSmiddot_ I Gl~)I)J
PrivatePolitical rn~mu) Slf1AclmiddotL1 L I u f=OLUhJ U~ -1471 Open
privatePoliticalMpoundIJ) SIilACf-f~J~ ID t=~dU7rf ~ltJ72
PrivatePolitical r~lImO) 51 4C-Il-1 ~ r-()LLOiA-Al lJi l2)2
privatePolitical OJCrTJ) S~~U~J t f=~~ 1Aigt 161 JJh)
privatePolitica1trp~1n0) SITIA(~A1 10 FuLlV) ~ J LJ)j)_
PrivatePoliticalln mv) $Ii(ACjI~d u tv(tv-I ampJ[uJn Open
PrivatePersonal R) STRtfi-tJ D FilA-)middot((l ii)7 c (hl
Open
PrivatePolitical fYlf ll0 $iKt(MIjl TO SA(I~-- ~J~0))
PrivatePolitical (r)clrJD) SlM~4u L) I-t-J)~ IfJ4j-J
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
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238
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privatepoliticalIlRlll i) Sl4(pI~ -~ ~~6i) r)C7) PrivatePolitical tYHIhraquo) Sjl0K -1I--IiO H1 ~o-l) ()~72 privatepoliticalfYll~n0) Sl1ACi-~middotJ -0 ~~b1 J ampZ1gt72
Open
Open
middot t P l t 1 - Sil j7 A ri A~i Itgt H-ir3A ~ I) -]72PrJva e 0 J Jca rn cMU ) I)
Open
PrivatePolitical IIJImu 511lt-(1141( cD ~--(j~lt I ) G)lu7J) bull J
Open
Open
PrivatePoliticalrYlcYtlv) SlilIClq- T~ M-WvJALD ~)o))~
Open
Open
PrivatePolitical fhj~rnD $Til~CtJIJ --n t--~-611 (~hl
Open
Open
Open
privatepersonalL~) )lIIACyen-raquogt ~ p~ISZ--T) (1 7) PrivatePolitical Yl1E10 SII(-+4 i J1) C- AU~t~i_ (3JjJ
PrivatePolitical rnF-tn v) sllA(~l)d TO (f 11( G2middotu lJ)Jj ~-9
PrivatePolitical1rdnq) SltIlO ~ I l~ 07A(~J (ZPj ~I )bIJ )
Open
privatePoliticalfYcmJ) SlTl1(1t~- loOl4[4IG AU loOt7)
privatepoliticallnfrhu 5l~4Ulh1 m (J~UilCi ~JJJh--I
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ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR JOHN EHRLICHMAN
FROM GORDON STRACHAN
SUBJECTs Peesidents Estate Plan
You asked me to call John Alexander to obtain the Mudge Rose draft documents of the Presidents Estate Plan John Alexander was out of town and on John Deans advice I talked with Dick Ritzel I told Mr Ritzel that we would like to have his draft documents and comments on DeMarcos materials by June JO Mr Ritzl was civil to me only because I was his Associate for two years
In response to the substance of your request Mr Ritzel said he needs final word on the use of the papers for Mrs Nixons benefit upon the Presidents death The question is whether all papers are to go to ~~e irrevocable trust or whether file is to have a limited power to appoint the proceeds to issue The DeMarco draft does not address itself to the question and instead qives her a general power of appointment to dispose of the papers in any way she sees fit
Mr titzel will prepare documents which implement the Mudge Rose plan ~d DeMarcos statement of what he hoped his documents would do My own readinq of the DeMaroo documents confirms the lack of oonfor-mity between his statement and his documents Mr Ritzel will no~ redraft DeMarco s documents as the risk of error would be too great He will beqin work on the Mudqe Rose documents immediately but would not commit to a date
GSjb
I
ADMINISTRATIVELY CONFIDENTIAL June 30 1972
MEJlaquo)RANDUM FOR I FOLLOW UP
FROMJ GORDON STRACHAN
On July 7 review with Ed Pailor the discussion of Tuesday June 27 regarding the mechanism of submitting poltical report on the Democratic Convention for Haldeman A1~lOUgh Magruder and Failor plan on reporting orally to Mitchell Haldeman would like a written report similar to the Chapin analysis of the TV aspects ot the Democratic Convention bull
I should also it in on Chapin t 8 meetings on the TV aspects of tne Democratic Convention
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 30 1972
MEMORAIiDUM FORI FOLLOW UP
FROM I GORDON STRACHAN
Follow up with Dwight on July 6 regarding his TV plan for the Republican Convention with a special emphasis on the President and First Family plans It might be advantageous to have one submitted to Bob on Friday Jly 7 Chapins overall plan for the TV aspect of the Convention 18 due after the Democratic Convention concludes on July II
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
Mru~RANDUM FOR I FOLLOW UP
FROM I GORDON STRACHAN
Cheek with Pat Salibury regarding the tickets tor -Tommyshyany night except June 27 IWo ticket it they must be purchased or six if they oan be obtained free
GSjb
ADMINISTRATIVELY CONFIDENTIAL J _ n f 1
June 15 1972
MEMORANDUM PORI
Check with Hugh Sloan on the status of the n to be released by Auquat 4 via Stana on June 16
GSjb
ADMINISTRATIVELY CONFIDENTIAL -
June 22 1972
-tEMORANDOM FORI ARTHUR FINKELSTEIN
PROM GORDON STRACHAN
SUBJECT New York Results t
I called your office yesterday to discus the New York primary results to learn that you were in the Empire State I usume you are preparing the same type of ana1yUs that you did on a preliminary basis from California When you complete that analysis please give me a call as I am particularly interested 1n where McGovern turned out his supporters I also want to know the specifics regarding the Delaney victory
GSjb PU - 73
ADMINISTRATIVELY CONPIDENTIAL l t
June 14 1972
MEMORANDUM PORI POLLOtl UP
GORDON SrRACHAN
Check witb Dave Parker on June 16 on the statue of his Celebritiee Program propoeal that he hac been working on wi1h Pout anc Porter
GSjb
ADMINISTRATIVELY CONFIDENTIAL bullbull t
June 14 1972
MEMORANDUM PORI ARTHUR PI~~LSTEIN
FROM GORDON STRACHAN
I noticed your lettar to the Editor of Politeia regardingthe 1960 election and the Alabama vote f would be intershyeted in receiv1nw oopies of your Latters to the Editor a there may be several linea that Magruder and others would want to put out through this magazine
GSjb FU - 619
ADMINISTRATIVELY CONFIDENTL~ - June 12 1972
MEMORANDUM FORI FOLLOW UP
FROM a GORDON STRACHAN
Checl on Monday June 12 regarding whether Magruder has locked Ed Pailor as the attack man for the Democratic Convention lie was going to cover Mitchell on this on -June 9
GSjb
ADMINISTRATIVELY CONFIDENTIALr lilt U- d I
June 12 1972
MEMORANDUM FOR I FOLLOW UP
FROM GORDON STRACHAN
Check on June 15 on the statue of the California and WOmen analysis at 1701
GSjb
ADMINISTRATIVELY CONFIDENTIAL - June 12 1912
MEMORANDUM PORI FOLLOW UP
GORDON STMCHAN
Check wi th Pete Dailey on the statu of the McGovern documentary which should be on 2-inoh tape on June 14
GSjb
ADMINISTRATIVELY CONFIDENTIAL ~
JWle 10 1972
MEMORANDUM FOR FOLLOW-UP
FROM C~RD01~ STRACHAN
On Tuesday June 13 I check for the Rick Fore analysis of the McGovern Orqanization in California Also get the Jerry Jones controller report on California that will be submitted to Malek
June 5 1972
Dear SirBs
Mr aldeman has aaked 1M to 811pre8 his thanks for sending ~he Collector Societys 1971 and 1l 1II181ibership cards At this time Mr Ualdeaan cannot become a member of the Society therefore the meMbership cards are beinC] returned to you so that you remoe his name from your records
Thank you
Sincerely
Gordon Straehan staff Abullbulllatant to H R Haldeman
Franklin Mint Collectors Society ranklin Center Pennsylvania 19063
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FORa LEN GARMENT
FROM GORDON STRACHAN
Pat Moynihan called Bob on June 16 to say that an amazingshynumber of people around Harvard and MIT are extremely upset at the prospect of McGovern IJ nomination ThOtle upset include many liberal Democrats One partioular individual that Moynihan thouqht you should contact on behalf of the President is Ithiel de Sola Pool of MIT
After the Democratic Convention many of these Democratic intellectuals will support the President according to Moynihan
John t4itcbell hbullbull seen a few of the intellectuals and Jeff Hart recently wrote bull story indioating that you and Mitchell were conferring with a large number of individuals who are wnot normally frequenters of the Whito HOUBemiddot
GSjb
ADMINISTRATIVELY CONPIDENTIAL I
June 29 1972
MEMORANDUM FORI DICK HOWARD
PROMs GORDON STRACHAN
SUBJECT Media ~rontorini
Attached are the Delaware Oklahoma North Dakota and Wisconsin media moni~rin9 reports Please advise me as to when we will bave the meetinq to fiqure out how
to qet more out of the media monitoring projeot
GSjb FU - 76
ADMINISTRATIVELY CONFIDENTIAL
June 29 1972
MEMORANDUM PORI LARRY HIGBY
FROMa GORDON STRACHAN
SUBJECTs surroq~ A~tek Plan
In case theres any doubt in your mind about the importance of getting the surrogate attack problem resolved once and for all please read the attached memorandum from Pat ODonnell It is the clearest statement on paper of the very substantial differences between Colsons concetion of the surrogates and Mitchells ODonnell says forget the plan but rather fill the big - already scheduled - events with surroqates
GSjb FU - 77
THE WHITE HOUSE
WASHINGTONmiddot
June 26 1972
MEMORlNDU1vl FOR HERBERT L PORTEn J CURTIS BERGE
FROM PATRICK E ODONNELL~ SUBJECT II
In response to a request for comments issued distribution of the Surrogate Attack Planll
we have put together a chronological listing of selected events taking place during the period September 4 through November 7 1972 They were chosen for a nun1ber of reasons and are oriented towards but not limited to national organizations key states major local events and miscellaneous but politiczelly advanshytageous rums Input came from such special voting blocks as youth labor blacks aged farmers veterans Jews ethnics etc etc
On cornpgtring this list with the assignrnents set forth in the Surrogate Plan ve find a plethora of occasions where either the party scheduled into the ographic area is not appropriegtte middotfor the job or there is no one alloc to the area at all Nonetheless a substantic1 number of
se Inc swill dernand and as in the past D1USt receive Cabinet level Adnllnistratioll representation Accordingly we are concerned that e npoundlexibiliti fOT covering events not included in your plan as cited in pa~c hvo of your meJYlO lill be in reality an unattail1able factor If thp- lejcl ~inrO~tFs are schednled by 1701 to cl1npaicl1
three (heys a week prinlarily on a key s tate and ~~eo ba s it is extrerndy unlikely they will be 2v(~i13b1e to do further travelling
andor spc21~ill~ to cover mm1erous or events not yet into consider~~tion by your scheduling op(~ration
In short the pLn is at least a first step towards thoughtful anel inlellirent uti1i zaiion of Ollr top spokcsrncn the canlpaigl1 Crlll1 period Hocvel we (leIinitcly feel that it is a nlatler
-2shy
of sonlC priority to cover as luany of thesc inlportant foruns as possible with Cabinet level spokesmen rather than attcmpting to create cvents on a wholesale basis SilUply to adhcre to a rough plan which by its very definition is oriented towards percentages and geographic distribution Therefore it is incumbent upon the rc election effort that all interested parties resolve these and other logistical difficulties before signing 01pound on or fornlalizing the plan
Ve have not addressed the inevitable issue of the reluctant or choosy surrogate Past cA-perience has proven these individuals to be a lTIOst disconcerting thorn in the side of progress If they are not nropcrlv and full) rnotivated the best n12n in the world
1 J 1
will crumble in execution It vill probably take at least onc head-on nleeting with the President to sufficiently ignite the fire We can discuss this at a later date
~
--ucc Gordon Strachan
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
p (7 f~r ke-s pi)) S tL-c poundgt~J ~ltY
Television 2nd T1 -t 0 (~ 1 h h~~~~~~~_~_~~~~~~~_~~~~~~c na YS1S Wlt emp asis on TV) shy
C
Ur
CIt
C
r tpound6idyC 1shy
--i he a7p~tdONZ fd 0 Y
a-v jf
(spczers nes conferences etc) shy
activities and c------
cltIG
(( Smiddotc
Prohl c 1~l ns-----~~~-~-~ ----shy
~Lo
Week of ~~1~~----------
From -Si-LL ft1rltcA
News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
If~If( 4- ~1 ~(trtcJ amp6l(I4 crey- c-lt JfAeJ ~Iif
tcltpJ5~
on TV) shy
t2ltJ~~cJr 1shyA1poundlt-5
-~ ht ATQ4tfdCNk lJpound1A 5 dCl t - 1 6 ~middotd()y
Television and
eA y Cc
(Analysis with emphasis
k centf
ampv ~I31~- lt~
(speakeltrs news conferences etc) 2ctivities and
5()t Ile) ~Jcf
Jt( middotL~middoti$lt lthd
$(7b~ cl lt t ~
~tJ
tr-~-~ n ~j~~ r --~--
Fi 1~middot T~ ~~ lI bull ry middoter 7J~gt~_ ClllY
By ~~llA~middot~1yen From
-----------~-----~---~-
SUL i - ~~ltC2C -3 aomiddot L ri
11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
13 16 6261972 Memo From Raymond Caldiero to Herbert L
Porter RE Celebrities Athletes and
American Music 6 pgs
Domestic Policy
13 16 6301972 Memo From Gordon Strachan to Ken Khachigian
RE The picture of McGovern kissing
Coretta King on the steps of the capitol in
South Carolina 1 pg
Personal
13 16 6261972 Memo From Gordon Strachan to Larry Higby RE
Magruders Press Contacts 1 pg
White House Staff
13 16 1171972 Memo From Haldeman to John N Mitchell RE
The mistake it was to appoint Jeb Magruder
as spokesman for Nixons campaign 1 pg
Campaign
13 16 6241972 Memo From Gordon Strachan to Larry Higby RE
Gregg Petersmeyer and his possible
appointment as spokesman for the Presidents
non-youthful voting groups 1 pg
Domestic Policy
Wednesday February 16 2011 Page 5 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
13 16 6201972 Memo From Gordon Strachan to Larry Higby RE
Campaign Survey-Wave II and the need for
Bob Teeter to submit the results 1 pg
Domestic Policy
13 16 6191972 Memo From L Higby to Gordon Strachan RE
Teeters analysis of the new poll data and the
comparative data results 15 pgs
Domestic Policy
13 16 6101972 Memo From Gordon Strachan to Dick Howard RE
The attached reports conerning media
monitoring 13 pgs
Domestic Policy
13 16 661972 Memo From Gordon Strachan to Larry Higby RE
Textual questions for the First Monday
publication 2 pgs
White House Staff
13 16 611972 Letter From Gordon Strachan to Frankie Hewitt
RE Strachans appreciation for the tickets to
see Godspell 1 pg
Personal
Wednesday February 16 2011 Page 6 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
13 16 6271972 Memo From Gordon Strachan to Ken Khachigian
RE The McGovern Cartoon displayed in the
New York Times 1 pg
Campaign
13 16 6251972 Newspaper Cartoon from the New York Times
newspaper depicting George McGovern
standing next to a hippie with a caption that
reads The ticklish task of uniting his
political irregulars with the Democratic
establishment 1 pg
Campaign
13 16 6261972 Memo From Gordon Strachan to Ken Khachigian
RE The platform on homosexual marriage
and supposed video footage of two
homosexuals dancing at the convention 1 pg
Campaign
13 16 6301972 Memo From Gordon Strachan to Ken Khachigian
RE McGoverns statement where he says
Find me a welfare mother who earns $8000
and Ill eat this entire report 1 pg
Campaign
13 16 6131972 Memo From Gordon Strachan to Bruce Kehrli RE
How the Republicans can respond to the
latest frontal attack by Democrats that is
aimed at gathering a crowd at the White
House 1 pg
Campaign
Wednesday February 16 2011 Page 7 of 7
DOCUMENT WITHDRAWAL RECORD [NIXON PROJECT]
DOCUMENT NUMBER
DOCUMENT TYPE SUBJECTITITLE OR CORRESPONDENTS DATE RESTRICTION
NO W-LT i+ l)Q~) ITi))S
FILE GROUP TITLE
111 I-tAJ vE rfVgtf
BOX NUMBER
)38 FOLDER TITLE
RESTRICTION CODES
A Release would violate a Federal statute or Agency Policy E Release would disclose trade secrets or confidential commercial or B National security classified information financial information C Pending or approved claim that release would violate an individuals F Release would disclose investigatory information compiled for law
rights enforcement purposes D Release would constitute a clearly unwarranted Invasion of privacy G Withdrawn and return private and personal material
or a libel of a living person H Withdrawn and returned non-historical material
NATIONAL ARCHIVES AND RECORDS ADMINISTRATION NA FORM 1421 (4-85)
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number 238
Folder Strachan Chron-E-L June 1972
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PrivatePoliticalrn EmO sllmiddot~(~Jt(1) ~0k1)j-LJ amp(7) privatePoliticalmfmD) S-i14(~gtJ ) FImiddot1~LSmiddot_ I Gl~)I)J
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PrivatePolitical (r)clrJD) SlM~4u L) I-t-J)~ IfJ4j-J
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number
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privatepoliticalIlRlll i) Sl4(pI~ -~ ~~6i) r)C7) PrivatePolitical tYHIhraquo) Sjl0K -1I--IiO H1 ~o-l) ()~72 privatepoliticalfYll~n0) Sl1ACi-~middotJ -0 ~~b1 J ampZ1gt72
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ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR JOHN EHRLICHMAN
FROM GORDON STRACHAN
SUBJECTs Peesidents Estate Plan
You asked me to call John Alexander to obtain the Mudge Rose draft documents of the Presidents Estate Plan John Alexander was out of town and on John Deans advice I talked with Dick Ritzel I told Mr Ritzel that we would like to have his draft documents and comments on DeMarcos materials by June JO Mr Ritzl was civil to me only because I was his Associate for two years
In response to the substance of your request Mr Ritzel said he needs final word on the use of the papers for Mrs Nixons benefit upon the Presidents death The question is whether all papers are to go to ~~e irrevocable trust or whether file is to have a limited power to appoint the proceeds to issue The DeMarco draft does not address itself to the question and instead qives her a general power of appointment to dispose of the papers in any way she sees fit
Mr titzel will prepare documents which implement the Mudge Rose plan ~d DeMarcos statement of what he hoped his documents would do My own readinq of the DeMaroo documents confirms the lack of oonfor-mity between his statement and his documents Mr Ritzel will no~ redraft DeMarco s documents as the risk of error would be too great He will beqin work on the Mudqe Rose documents immediately but would not commit to a date
GSjb
I
ADMINISTRATIVELY CONFIDENTIAL June 30 1972
MEJlaquo)RANDUM FOR I FOLLOW UP
FROMJ GORDON STRACHAN
On July 7 review with Ed Pailor the discussion of Tuesday June 27 regarding the mechanism of submitting poltical report on the Democratic Convention for Haldeman A1~lOUgh Magruder and Failor plan on reporting orally to Mitchell Haldeman would like a written report similar to the Chapin analysis of the TV aspects ot the Democratic Convention bull
I should also it in on Chapin t 8 meetings on the TV aspects of tne Democratic Convention
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 30 1972
MEMORAIiDUM FORI FOLLOW UP
FROM I GORDON STRACHAN
Follow up with Dwight on July 6 regarding his TV plan for the Republican Convention with a special emphasis on the President and First Family plans It might be advantageous to have one submitted to Bob on Friday Jly 7 Chapins overall plan for the TV aspect of the Convention 18 due after the Democratic Convention concludes on July II
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
Mru~RANDUM FOR I FOLLOW UP
FROM I GORDON STRACHAN
Cheek with Pat Salibury regarding the tickets tor -Tommyshyany night except June 27 IWo ticket it they must be purchased or six if they oan be obtained free
GSjb
ADMINISTRATIVELY CONFIDENTIAL J _ n f 1
June 15 1972
MEMORANDUM PORI
Check with Hugh Sloan on the status of the n to be released by Auquat 4 via Stana on June 16
GSjb
ADMINISTRATIVELY CONFIDENTIAL -
June 22 1972
-tEMORANDOM FORI ARTHUR FINKELSTEIN
PROM GORDON STRACHAN
SUBJECT New York Results t
I called your office yesterday to discus the New York primary results to learn that you were in the Empire State I usume you are preparing the same type of ana1yUs that you did on a preliminary basis from California When you complete that analysis please give me a call as I am particularly interested 1n where McGovern turned out his supporters I also want to know the specifics regarding the Delaney victory
GSjb PU - 73
ADMINISTRATIVELY CONPIDENTIAL l t
June 14 1972
MEMORANDUM PORI POLLOtl UP
GORDON SrRACHAN
Check witb Dave Parker on June 16 on the statue of his Celebritiee Program propoeal that he hac been working on wi1h Pout anc Porter
GSjb
ADMINISTRATIVELY CONFIDENTIAL bullbull t
June 14 1972
MEMORANDUM PORI ARTHUR PI~~LSTEIN
FROM GORDON STRACHAN
I noticed your lettar to the Editor of Politeia regardingthe 1960 election and the Alabama vote f would be intershyeted in receiv1nw oopies of your Latters to the Editor a there may be several linea that Magruder and others would want to put out through this magazine
GSjb FU - 619
ADMINISTRATIVELY CONFIDENTL~ - June 12 1972
MEMORANDUM FORI FOLLOW UP
FROM a GORDON STRACHAN
Checl on Monday June 12 regarding whether Magruder has locked Ed Pailor as the attack man for the Democratic Convention lie was going to cover Mitchell on this on -June 9
GSjb
ADMINISTRATIVELY CONFIDENTIALr lilt U- d I
June 12 1972
MEMORANDUM FOR I FOLLOW UP
FROM GORDON STRACHAN
Check on June 15 on the statue of the California and WOmen analysis at 1701
GSjb
ADMINISTRATIVELY CONFIDENTIAL - June 12 1912
MEMORANDUM PORI FOLLOW UP
GORDON STMCHAN
Check wi th Pete Dailey on the statu of the McGovern documentary which should be on 2-inoh tape on June 14
GSjb
ADMINISTRATIVELY CONFIDENTIAL ~
JWle 10 1972
MEMORANDUM FOR FOLLOW-UP
FROM C~RD01~ STRACHAN
On Tuesday June 13 I check for the Rick Fore analysis of the McGovern Orqanization in California Also get the Jerry Jones controller report on California that will be submitted to Malek
June 5 1972
Dear SirBs
Mr aldeman has aaked 1M to 811pre8 his thanks for sending ~he Collector Societys 1971 and 1l 1II181ibership cards At this time Mr Ualdeaan cannot become a member of the Society therefore the meMbership cards are beinC] returned to you so that you remoe his name from your records
Thank you
Sincerely
Gordon Straehan staff Abullbulllatant to H R Haldeman
Franklin Mint Collectors Society ranklin Center Pennsylvania 19063
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FORa LEN GARMENT
FROM GORDON STRACHAN
Pat Moynihan called Bob on June 16 to say that an amazingshynumber of people around Harvard and MIT are extremely upset at the prospect of McGovern IJ nomination ThOtle upset include many liberal Democrats One partioular individual that Moynihan thouqht you should contact on behalf of the President is Ithiel de Sola Pool of MIT
After the Democratic Convention many of these Democratic intellectuals will support the President according to Moynihan
John t4itcbell hbullbull seen a few of the intellectuals and Jeff Hart recently wrote bull story indioating that you and Mitchell were conferring with a large number of individuals who are wnot normally frequenters of the Whito HOUBemiddot
GSjb
ADMINISTRATIVELY CONPIDENTIAL I
June 29 1972
MEMORANDUM FORI DICK HOWARD
PROMs GORDON STRACHAN
SUBJECT Media ~rontorini
Attached are the Delaware Oklahoma North Dakota and Wisconsin media moni~rin9 reports Please advise me as to when we will bave the meetinq to fiqure out how
to qet more out of the media monitoring projeot
GSjb FU - 76
ADMINISTRATIVELY CONFIDENTIAL
June 29 1972
MEMORANDUM PORI LARRY HIGBY
FROMa GORDON STRACHAN
SUBJECTs surroq~ A~tek Plan
In case theres any doubt in your mind about the importance of getting the surrogate attack problem resolved once and for all please read the attached memorandum from Pat ODonnell It is the clearest statement on paper of the very substantial differences between Colsons concetion of the surrogates and Mitchells ODonnell says forget the plan but rather fill the big - already scheduled - events with surroqates
GSjb FU - 77
THE WHITE HOUSE
WASHINGTONmiddot
June 26 1972
MEMORlNDU1vl FOR HERBERT L PORTEn J CURTIS BERGE
FROM PATRICK E ODONNELL~ SUBJECT II
In response to a request for comments issued distribution of the Surrogate Attack Planll
we have put together a chronological listing of selected events taking place during the period September 4 through November 7 1972 They were chosen for a nun1ber of reasons and are oriented towards but not limited to national organizations key states major local events and miscellaneous but politiczelly advanshytageous rums Input came from such special voting blocks as youth labor blacks aged farmers veterans Jews ethnics etc etc
On cornpgtring this list with the assignrnents set forth in the Surrogate Plan ve find a plethora of occasions where either the party scheduled into the ographic area is not appropriegtte middotfor the job or there is no one alloc to the area at all Nonetheless a substantic1 number of
se Inc swill dernand and as in the past D1USt receive Cabinet level Adnllnistratioll representation Accordingly we are concerned that e npoundlexibiliti fOT covering events not included in your plan as cited in pa~c hvo of your meJYlO lill be in reality an unattail1able factor If thp- lejcl ~inrO~tFs are schednled by 1701 to cl1npaicl1
three (heys a week prinlarily on a key s tate and ~~eo ba s it is extrerndy unlikely they will be 2v(~i13b1e to do further travelling
andor spc21~ill~ to cover mm1erous or events not yet into consider~~tion by your scheduling op(~ration
In short the pLn is at least a first step towards thoughtful anel inlellirent uti1i zaiion of Ollr top spokcsrncn the canlpaigl1 Crlll1 period Hocvel we (leIinitcly feel that it is a nlatler
-2shy
of sonlC priority to cover as luany of thesc inlportant foruns as possible with Cabinet level spokesmen rather than attcmpting to create cvents on a wholesale basis SilUply to adhcre to a rough plan which by its very definition is oriented towards percentages and geographic distribution Therefore it is incumbent upon the rc election effort that all interested parties resolve these and other logistical difficulties before signing 01pound on or fornlalizing the plan
Ve have not addressed the inevitable issue of the reluctant or choosy surrogate Past cA-perience has proven these individuals to be a lTIOst disconcerting thorn in the side of progress If they are not nropcrlv and full) rnotivated the best n12n in the world
1 J 1
will crumble in execution It vill probably take at least onc head-on nleeting with the President to sufficiently ignite the fire We can discuss this at a later date
~
--ucc Gordon Strachan
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
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MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
p (7 f~r ke-s pi)) S tL-c poundgt~J ~ltY
Television 2nd T1 -t 0 (~ 1 h h~~~~~~~_~_~~~~~~~_~~~~~~c na YS1S Wlt emp asis on TV) shy
C
Ur
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C
r tpound6idyC 1shy
--i he a7p~tdONZ fd 0 Y
a-v jf
(spczers nes conferences etc) shy
activities and c------
cltIG
(( Smiddotc
Prohl c 1~l ns-----~~~-~-~ ----shy
~Lo
Week of ~~1~~----------
From -Si-LL ft1rltcA
News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
If~If( 4- ~1 ~(trtcJ amp6l(I4 crey- c-lt JfAeJ ~Iif
tcltpJ5~
on TV) shy
t2ltJ~~cJr 1shyA1poundlt-5
-~ ht ATQ4tfdCNk lJpound1A 5 dCl t - 1 6 ~middotd()y
Television and
eA y Cc
(Analysis with emphasis
k centf
ampv ~I31~- lt~
(speakeltrs news conferences etc) 2ctivities and
5()t Ile) ~Jcf
Jt( middotL~middoti$lt lthd
$(7b~ cl lt t ~
~tJ
tr-~-~ n ~j~~ r --~--
Fi 1~middot T~ ~~ lI bull ry middoter 7J~gt~_ ClllY
By ~~llA~middot~1yen From
-----------~-----~---~-
SUL i - ~~ltC2C -3 aomiddot L ri
11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
13 16 6201972 Memo From Gordon Strachan to Larry Higby RE
Campaign Survey-Wave II and the need for
Bob Teeter to submit the results 1 pg
Domestic Policy
13 16 6191972 Memo From L Higby to Gordon Strachan RE
Teeters analysis of the new poll data and the
comparative data results 15 pgs
Domestic Policy
13 16 6101972 Memo From Gordon Strachan to Dick Howard RE
The attached reports conerning media
monitoring 13 pgs
Domestic Policy
13 16 661972 Memo From Gordon Strachan to Larry Higby RE
Textual questions for the First Monday
publication 2 pgs
White House Staff
13 16 611972 Letter From Gordon Strachan to Frankie Hewitt
RE Strachans appreciation for the tickets to
see Godspell 1 pg
Personal
Wednesday February 16 2011 Page 6 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
13 16 6271972 Memo From Gordon Strachan to Ken Khachigian
RE The McGovern Cartoon displayed in the
New York Times 1 pg
Campaign
13 16 6251972 Newspaper Cartoon from the New York Times
newspaper depicting George McGovern
standing next to a hippie with a caption that
reads The ticklish task of uniting his
political irregulars with the Democratic
establishment 1 pg
Campaign
13 16 6261972 Memo From Gordon Strachan to Ken Khachigian
RE The platform on homosexual marriage
and supposed video footage of two
homosexuals dancing at the convention 1 pg
Campaign
13 16 6301972 Memo From Gordon Strachan to Ken Khachigian
RE McGoverns statement where he says
Find me a welfare mother who earns $8000
and Ill eat this entire report 1 pg
Campaign
13 16 6131972 Memo From Gordon Strachan to Bruce Kehrli RE
How the Republicans can respond to the
latest frontal attack by Democrats that is
aimed at gathering a crowd at the White
House 1 pg
Campaign
Wednesday February 16 2011 Page 7 of 7
DOCUMENT WITHDRAWAL RECORD [NIXON PROJECT]
DOCUMENT NUMBER
DOCUMENT TYPE SUBJECTITITLE OR CORRESPONDENTS DATE RESTRICTION
NO W-LT i+ l)Q~) ITi))S
FILE GROUP TITLE
111 I-tAJ vE rfVgtf
BOX NUMBER
)38 FOLDER TITLE
RESTRICTION CODES
A Release would violate a Federal statute or Agency Policy E Release would disclose trade secrets or confidential commercial or B National security classified information financial information C Pending or approved claim that release would violate an individuals F Release would disclose investigatory information compiled for law
rights enforcement purposes D Release would constitute a clearly unwarranted Invasion of privacy G Withdrawn and return private and personal material
or a libel of a living person H Withdrawn and returned non-historical material
NATIONAL ARCHIVES AND RECORDS ADMINISTRATION NA FORM 1421 (4-85)
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number 238
Folder Strachan Chron-E-L June 1972
Document
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
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89
90
Disposition
Return
Retain
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Return
Return
privatePersonalrn)r)II) slK~(i1~J TO ri)) 011072
Open
Open --) M A f ~bull Cgtl 1gt ~ (3Vl
privatepoliticalfYlRhU) 5 ~~rJi-gt )IU ~
PrivatePolitical rni IOu) SlY2A(1middot~d i=~uvW-U1 cJvj7z
Open
Pri vate PersonaHn E)noJ siiA-c HI)J i~ i-wcgt-J - u~ J2b7)
Open
Open
Open
PrivatePoliticalrn EmO sllmiddot~(~Jt(1) ~0k1)j-LJ amp(7) privatePoliticalmfmD) S-i14(~gtJ ) FImiddot1~LSmiddot_ I Gl~)I)J
PrivatePolitical rn~mu) Slf1AclmiddotL1 L I u f=OLUhJ U~ -1471 Open
privatePoliticalMpoundIJ) SIilACf-f~J~ ID t=~dU7rf ~ltJ72
PrivatePolitical r~lImO) 51 4C-Il-1 ~ r-()LLOiA-Al lJi l2)2
privatePolitical OJCrTJ) S~~U~J t f=~~ 1Aigt 161 JJh)
privatePolitica1trp~1n0) SITIA(~A1 10 FuLlV) ~ J LJ)j)_
PrivatePoliticalln mv) $Ii(ACjI~d u tv(tv-I ampJ[uJn Open
PrivatePersonal R) STRtfi-tJ D FilA-)middot((l ii)7 c (hl
Open
PrivatePolitical fYlf ll0 $iKt(MIjl TO SA(I~-- ~J~0))
PrivatePolitical (r)clrJD) SlM~4u L) I-t-J)~ IfJ4j-J
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
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114
115
238
Return
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privatepoliticalIlRlll i) Sl4(pI~ -~ ~~6i) r)C7) PrivatePolitical tYHIhraquo) Sjl0K -1I--IiO H1 ~o-l) ()~72 privatepoliticalfYll~n0) Sl1ACi-~middotJ -0 ~~b1 J ampZ1gt72
Open
Open
middot t P l t 1 - Sil j7 A ri A~i Itgt H-ir3A ~ I) -]72PrJva e 0 J Jca rn cMU ) I)
Open
PrivatePolitical IIJImu 511lt-(1141( cD ~--(j~lt I ) G)lu7J) bull J
Open
Open
PrivatePoliticalrYlcYtlv) SlilIClq- T~ M-WvJALD ~)o))~
Open
Open
PrivatePolitical fhj~rnD $Til~CtJIJ --n t--~-611 (~hl
Open
Open
Open
privatepersonalL~) )lIIACyen-raquogt ~ p~ISZ--T) (1 7) PrivatePolitical Yl1E10 SII(-+4 i J1) C- AU~t~i_ (3JjJ
PrivatePolitical rnF-tn v) sllA(~l)d TO (f 11( G2middotu lJ)Jj ~-9
PrivatePolitical1rdnq) SltIlO ~ I l~ 07A(~J (ZPj ~I )bIJ )
Open
privatePoliticalfYcmJ) SlTl1(1t~- loOl4[4IG AU loOt7)
privatepoliticallnfrhu 5l~4Ulh1 m (J~UilCi ~JJJh--I
Open
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR JOHN EHRLICHMAN
FROM GORDON STRACHAN
SUBJECTs Peesidents Estate Plan
You asked me to call John Alexander to obtain the Mudge Rose draft documents of the Presidents Estate Plan John Alexander was out of town and on John Deans advice I talked with Dick Ritzel I told Mr Ritzel that we would like to have his draft documents and comments on DeMarcos materials by June JO Mr Ritzl was civil to me only because I was his Associate for two years
In response to the substance of your request Mr Ritzel said he needs final word on the use of the papers for Mrs Nixons benefit upon the Presidents death The question is whether all papers are to go to ~~e irrevocable trust or whether file is to have a limited power to appoint the proceeds to issue The DeMarco draft does not address itself to the question and instead qives her a general power of appointment to dispose of the papers in any way she sees fit
Mr titzel will prepare documents which implement the Mudge Rose plan ~d DeMarcos statement of what he hoped his documents would do My own readinq of the DeMaroo documents confirms the lack of oonfor-mity between his statement and his documents Mr Ritzel will no~ redraft DeMarco s documents as the risk of error would be too great He will beqin work on the Mudqe Rose documents immediately but would not commit to a date
GSjb
I
ADMINISTRATIVELY CONFIDENTIAL June 30 1972
MEJlaquo)RANDUM FOR I FOLLOW UP
FROMJ GORDON STRACHAN
On July 7 review with Ed Pailor the discussion of Tuesday June 27 regarding the mechanism of submitting poltical report on the Democratic Convention for Haldeman A1~lOUgh Magruder and Failor plan on reporting orally to Mitchell Haldeman would like a written report similar to the Chapin analysis of the TV aspects ot the Democratic Convention bull
I should also it in on Chapin t 8 meetings on the TV aspects of tne Democratic Convention
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 30 1972
MEMORAIiDUM FORI FOLLOW UP
FROM I GORDON STRACHAN
Follow up with Dwight on July 6 regarding his TV plan for the Republican Convention with a special emphasis on the President and First Family plans It might be advantageous to have one submitted to Bob on Friday Jly 7 Chapins overall plan for the TV aspect of the Convention 18 due after the Democratic Convention concludes on July II
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
Mru~RANDUM FOR I FOLLOW UP
FROM I GORDON STRACHAN
Cheek with Pat Salibury regarding the tickets tor -Tommyshyany night except June 27 IWo ticket it they must be purchased or six if they oan be obtained free
GSjb
ADMINISTRATIVELY CONFIDENTIAL J _ n f 1
June 15 1972
MEMORANDUM PORI
Check with Hugh Sloan on the status of the n to be released by Auquat 4 via Stana on June 16
GSjb
ADMINISTRATIVELY CONFIDENTIAL -
June 22 1972
-tEMORANDOM FORI ARTHUR FINKELSTEIN
PROM GORDON STRACHAN
SUBJECT New York Results t
I called your office yesterday to discus the New York primary results to learn that you were in the Empire State I usume you are preparing the same type of ana1yUs that you did on a preliminary basis from California When you complete that analysis please give me a call as I am particularly interested 1n where McGovern turned out his supporters I also want to know the specifics regarding the Delaney victory
GSjb PU - 73
ADMINISTRATIVELY CONPIDENTIAL l t
June 14 1972
MEMORANDUM PORI POLLOtl UP
GORDON SrRACHAN
Check witb Dave Parker on June 16 on the statue of his Celebritiee Program propoeal that he hac been working on wi1h Pout anc Porter
GSjb
ADMINISTRATIVELY CONFIDENTIAL bullbull t
June 14 1972
MEMORANDUM PORI ARTHUR PI~~LSTEIN
FROM GORDON STRACHAN
I noticed your lettar to the Editor of Politeia regardingthe 1960 election and the Alabama vote f would be intershyeted in receiv1nw oopies of your Latters to the Editor a there may be several linea that Magruder and others would want to put out through this magazine
GSjb FU - 619
ADMINISTRATIVELY CONFIDENTL~ - June 12 1972
MEMORANDUM FORI FOLLOW UP
FROM a GORDON STRACHAN
Checl on Monday June 12 regarding whether Magruder has locked Ed Pailor as the attack man for the Democratic Convention lie was going to cover Mitchell on this on -June 9
GSjb
ADMINISTRATIVELY CONFIDENTIALr lilt U- d I
June 12 1972
MEMORANDUM FOR I FOLLOW UP
FROM GORDON STRACHAN
Check on June 15 on the statue of the California and WOmen analysis at 1701
GSjb
ADMINISTRATIVELY CONFIDENTIAL - June 12 1912
MEMORANDUM PORI FOLLOW UP
GORDON STMCHAN
Check wi th Pete Dailey on the statu of the McGovern documentary which should be on 2-inoh tape on June 14
GSjb
ADMINISTRATIVELY CONFIDENTIAL ~
JWle 10 1972
MEMORANDUM FOR FOLLOW-UP
FROM C~RD01~ STRACHAN
On Tuesday June 13 I check for the Rick Fore analysis of the McGovern Orqanization in California Also get the Jerry Jones controller report on California that will be submitted to Malek
June 5 1972
Dear SirBs
Mr aldeman has aaked 1M to 811pre8 his thanks for sending ~he Collector Societys 1971 and 1l 1II181ibership cards At this time Mr Ualdeaan cannot become a member of the Society therefore the meMbership cards are beinC] returned to you so that you remoe his name from your records
Thank you
Sincerely
Gordon Straehan staff Abullbulllatant to H R Haldeman
Franklin Mint Collectors Society ranklin Center Pennsylvania 19063
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FORa LEN GARMENT
FROM GORDON STRACHAN
Pat Moynihan called Bob on June 16 to say that an amazingshynumber of people around Harvard and MIT are extremely upset at the prospect of McGovern IJ nomination ThOtle upset include many liberal Democrats One partioular individual that Moynihan thouqht you should contact on behalf of the President is Ithiel de Sola Pool of MIT
After the Democratic Convention many of these Democratic intellectuals will support the President according to Moynihan
John t4itcbell hbullbull seen a few of the intellectuals and Jeff Hart recently wrote bull story indioating that you and Mitchell were conferring with a large number of individuals who are wnot normally frequenters of the Whito HOUBemiddot
GSjb
ADMINISTRATIVELY CONPIDENTIAL I
June 29 1972
MEMORANDUM FORI DICK HOWARD
PROMs GORDON STRACHAN
SUBJECT Media ~rontorini
Attached are the Delaware Oklahoma North Dakota and Wisconsin media moni~rin9 reports Please advise me as to when we will bave the meetinq to fiqure out how
to qet more out of the media monitoring projeot
GSjb FU - 76
ADMINISTRATIVELY CONFIDENTIAL
June 29 1972
MEMORANDUM PORI LARRY HIGBY
FROMa GORDON STRACHAN
SUBJECTs surroq~ A~tek Plan
In case theres any doubt in your mind about the importance of getting the surrogate attack problem resolved once and for all please read the attached memorandum from Pat ODonnell It is the clearest statement on paper of the very substantial differences between Colsons concetion of the surrogates and Mitchells ODonnell says forget the plan but rather fill the big - already scheduled - events with surroqates
GSjb FU - 77
THE WHITE HOUSE
WASHINGTONmiddot
June 26 1972
MEMORlNDU1vl FOR HERBERT L PORTEn J CURTIS BERGE
FROM PATRICK E ODONNELL~ SUBJECT II
In response to a request for comments issued distribution of the Surrogate Attack Planll
we have put together a chronological listing of selected events taking place during the period September 4 through November 7 1972 They were chosen for a nun1ber of reasons and are oriented towards but not limited to national organizations key states major local events and miscellaneous but politiczelly advanshytageous rums Input came from such special voting blocks as youth labor blacks aged farmers veterans Jews ethnics etc etc
On cornpgtring this list with the assignrnents set forth in the Surrogate Plan ve find a plethora of occasions where either the party scheduled into the ographic area is not appropriegtte middotfor the job or there is no one alloc to the area at all Nonetheless a substantic1 number of
se Inc swill dernand and as in the past D1USt receive Cabinet level Adnllnistratioll representation Accordingly we are concerned that e npoundlexibiliti fOT covering events not included in your plan as cited in pa~c hvo of your meJYlO lill be in reality an unattail1able factor If thp- lejcl ~inrO~tFs are schednled by 1701 to cl1npaicl1
three (heys a week prinlarily on a key s tate and ~~eo ba s it is extrerndy unlikely they will be 2v(~i13b1e to do further travelling
andor spc21~ill~ to cover mm1erous or events not yet into consider~~tion by your scheduling op(~ration
In short the pLn is at least a first step towards thoughtful anel inlellirent uti1i zaiion of Ollr top spokcsrncn the canlpaigl1 Crlll1 period Hocvel we (leIinitcly feel that it is a nlatler
-2shy
of sonlC priority to cover as luany of thesc inlportant foruns as possible with Cabinet level spokesmen rather than attcmpting to create cvents on a wholesale basis SilUply to adhcre to a rough plan which by its very definition is oriented towards percentages and geographic distribution Therefore it is incumbent upon the rc election effort that all interested parties resolve these and other logistical difficulties before signing 01pound on or fornlalizing the plan
Ve have not addressed the inevitable issue of the reluctant or choosy surrogate Past cA-perience has proven these individuals to be a lTIOst disconcerting thorn in the side of progress If they are not nropcrlv and full) rnotivated the best n12n in the world
1 J 1
will crumble in execution It vill probably take at least onc head-on nleeting with the President to sufficiently ignite the fire We can discuss this at a later date
~
--ucc Gordon Strachan
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
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I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
p (7 f~r ke-s pi)) S tL-c poundgt~J ~ltY
Television 2nd T1 -t 0 (~ 1 h h~~~~~~~_~_~~~~~~~_~~~~~~c na YS1S Wlt emp asis on TV) shy
C
Ur
CIt
C
r tpound6idyC 1shy
--i he a7p~tdONZ fd 0 Y
a-v jf
(spczers nes conferences etc) shy
activities and c------
cltIG
(( Smiddotc
Prohl c 1~l ns-----~~~-~-~ ----shy
~Lo
Week of ~~1~~----------
From -Si-LL ft1rltcA
News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
If~If( 4- ~1 ~(trtcJ amp6l(I4 crey- c-lt JfAeJ ~Iif
tcltpJ5~
on TV) shy
t2ltJ~~cJr 1shyA1poundlt-5
-~ ht ATQ4tfdCNk lJpound1A 5 dCl t - 1 6 ~middotd()y
Television and
eA y Cc
(Analysis with emphasis
k centf
ampv ~I31~- lt~
(speakeltrs news conferences etc) 2ctivities and
5()t Ile) ~Jcf
Jt( middotL~middoti$lt lthd
$(7b~ cl lt t ~
~tJ
tr-~-~ n ~j~~ r --~--
Fi 1~middot T~ ~~ lI bull ry middoter 7J~gt~_ ClllY
By ~~llA~middot~1yen From
-----------~-----~---~-
SUL i - ~~ltC2C -3 aomiddot L ri
11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
13 16 6271972 Memo From Gordon Strachan to Ken Khachigian
RE The McGovern Cartoon displayed in the
New York Times 1 pg
Campaign
13 16 6251972 Newspaper Cartoon from the New York Times
newspaper depicting George McGovern
standing next to a hippie with a caption that
reads The ticklish task of uniting his
political irregulars with the Democratic
establishment 1 pg
Campaign
13 16 6261972 Memo From Gordon Strachan to Ken Khachigian
RE The platform on homosexual marriage
and supposed video footage of two
homosexuals dancing at the convention 1 pg
Campaign
13 16 6301972 Memo From Gordon Strachan to Ken Khachigian
RE McGoverns statement where he says
Find me a welfare mother who earns $8000
and Ill eat this entire report 1 pg
Campaign
13 16 6131972 Memo From Gordon Strachan to Bruce Kehrli RE
How the Republicans can respond to the
latest frontal attack by Democrats that is
aimed at gathering a crowd at the White
House 1 pg
Campaign
Wednesday February 16 2011 Page 7 of 7
DOCUMENT WITHDRAWAL RECORD [NIXON PROJECT]
DOCUMENT NUMBER
DOCUMENT TYPE SUBJECTITITLE OR CORRESPONDENTS DATE RESTRICTION
NO W-LT i+ l)Q~) ITi))S
FILE GROUP TITLE
111 I-tAJ vE rfVgtf
BOX NUMBER
)38 FOLDER TITLE
RESTRICTION CODES
A Release would violate a Federal statute or Agency Policy E Release would disclose trade secrets or confidential commercial or B National security classified information financial information C Pending or approved claim that release would violate an individuals F Release would disclose investigatory information compiled for law
rights enforcement purposes D Release would constitute a clearly unwarranted Invasion of privacy G Withdrawn and return private and personal material
or a libel of a living person H Withdrawn and returned non-historical material
NATIONAL ARCHIVES AND RECORDS ADMINISTRATION NA FORM 1421 (4-85)
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number 238
Folder Strachan Chron-E-L June 1972
Document
67
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Disposition
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privatePersonalrn)r)II) slK~(i1~J TO ri)) 011072
Open
Open --) M A f ~bull Cgtl 1gt ~ (3Vl
privatepoliticalfYlRhU) 5 ~~rJi-gt )IU ~
PrivatePolitical rni IOu) SlY2A(1middot~d i=~uvW-U1 cJvj7z
Open
Pri vate PersonaHn E)noJ siiA-c HI)J i~ i-wcgt-J - u~ J2b7)
Open
Open
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PrivatePoliticalrn EmO sllmiddot~(~Jt(1) ~0k1)j-LJ amp(7) privatePoliticalmfmD) S-i14(~gtJ ) FImiddot1~LSmiddot_ I Gl~)I)J
PrivatePolitical rn~mu) Slf1AclmiddotL1 L I u f=OLUhJ U~ -1471 Open
privatePoliticalMpoundIJ) SIilACf-f~J~ ID t=~dU7rf ~ltJ72
PrivatePolitical r~lImO) 51 4C-Il-1 ~ r-()LLOiA-Al lJi l2)2
privatePolitical OJCrTJ) S~~U~J t f=~~ 1Aigt 161 JJh)
privatePolitica1trp~1n0) SITIA(~A1 10 FuLlV) ~ J LJ)j)_
PrivatePoliticalln mv) $Ii(ACjI~d u tv(tv-I ampJ[uJn Open
PrivatePersonal R) STRtfi-tJ D FilA-)middot((l ii)7 c (hl
Open
PrivatePolitical fYlf ll0 $iKt(MIjl TO SA(I~-- ~J~0))
PrivatePolitical (r)clrJD) SlM~4u L) I-t-J)~ IfJ4j-J
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number
91
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privatepoliticalIlRlll i) Sl4(pI~ -~ ~~6i) r)C7) PrivatePolitical tYHIhraquo) Sjl0K -1I--IiO H1 ~o-l) ()~72 privatepoliticalfYll~n0) Sl1ACi-~middotJ -0 ~~b1 J ampZ1gt72
Open
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middot t P l t 1 - Sil j7 A ri A~i Itgt H-ir3A ~ I) -]72PrJva e 0 J Jca rn cMU ) I)
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PrivatePolitical IIJImu 511lt-(1141( cD ~--(j~lt I ) G)lu7J) bull J
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PrivatePoliticalrYlcYtlv) SlilIClq- T~ M-WvJALD ~)o))~
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ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR JOHN EHRLICHMAN
FROM GORDON STRACHAN
SUBJECTs Peesidents Estate Plan
You asked me to call John Alexander to obtain the Mudge Rose draft documents of the Presidents Estate Plan John Alexander was out of town and on John Deans advice I talked with Dick Ritzel I told Mr Ritzel that we would like to have his draft documents and comments on DeMarcos materials by June JO Mr Ritzl was civil to me only because I was his Associate for two years
In response to the substance of your request Mr Ritzel said he needs final word on the use of the papers for Mrs Nixons benefit upon the Presidents death The question is whether all papers are to go to ~~e irrevocable trust or whether file is to have a limited power to appoint the proceeds to issue The DeMarco draft does not address itself to the question and instead qives her a general power of appointment to dispose of the papers in any way she sees fit
Mr titzel will prepare documents which implement the Mudge Rose plan ~d DeMarcos statement of what he hoped his documents would do My own readinq of the DeMaroo documents confirms the lack of oonfor-mity between his statement and his documents Mr Ritzel will no~ redraft DeMarco s documents as the risk of error would be too great He will beqin work on the Mudqe Rose documents immediately but would not commit to a date
GSjb
I
ADMINISTRATIVELY CONFIDENTIAL June 30 1972
MEJlaquo)RANDUM FOR I FOLLOW UP
FROMJ GORDON STRACHAN
On July 7 review with Ed Pailor the discussion of Tuesday June 27 regarding the mechanism of submitting poltical report on the Democratic Convention for Haldeman A1~lOUgh Magruder and Failor plan on reporting orally to Mitchell Haldeman would like a written report similar to the Chapin analysis of the TV aspects ot the Democratic Convention bull
I should also it in on Chapin t 8 meetings on the TV aspects of tne Democratic Convention
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 30 1972
MEMORAIiDUM FORI FOLLOW UP
FROM I GORDON STRACHAN
Follow up with Dwight on July 6 regarding his TV plan for the Republican Convention with a special emphasis on the President and First Family plans It might be advantageous to have one submitted to Bob on Friday Jly 7 Chapins overall plan for the TV aspect of the Convention 18 due after the Democratic Convention concludes on July II
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
Mru~RANDUM FOR I FOLLOW UP
FROM I GORDON STRACHAN
Cheek with Pat Salibury regarding the tickets tor -Tommyshyany night except June 27 IWo ticket it they must be purchased or six if they oan be obtained free
GSjb
ADMINISTRATIVELY CONFIDENTIAL J _ n f 1
June 15 1972
MEMORANDUM PORI
Check with Hugh Sloan on the status of the n to be released by Auquat 4 via Stana on June 16
GSjb
ADMINISTRATIVELY CONFIDENTIAL -
June 22 1972
-tEMORANDOM FORI ARTHUR FINKELSTEIN
PROM GORDON STRACHAN
SUBJECT New York Results t
I called your office yesterday to discus the New York primary results to learn that you were in the Empire State I usume you are preparing the same type of ana1yUs that you did on a preliminary basis from California When you complete that analysis please give me a call as I am particularly interested 1n where McGovern turned out his supporters I also want to know the specifics regarding the Delaney victory
GSjb PU - 73
ADMINISTRATIVELY CONPIDENTIAL l t
June 14 1972
MEMORANDUM PORI POLLOtl UP
GORDON SrRACHAN
Check witb Dave Parker on June 16 on the statue of his Celebritiee Program propoeal that he hac been working on wi1h Pout anc Porter
GSjb
ADMINISTRATIVELY CONFIDENTIAL bullbull t
June 14 1972
MEMORANDUM PORI ARTHUR PI~~LSTEIN
FROM GORDON STRACHAN
I noticed your lettar to the Editor of Politeia regardingthe 1960 election and the Alabama vote f would be intershyeted in receiv1nw oopies of your Latters to the Editor a there may be several linea that Magruder and others would want to put out through this magazine
GSjb FU - 619
ADMINISTRATIVELY CONFIDENTL~ - June 12 1972
MEMORANDUM FORI FOLLOW UP
FROM a GORDON STRACHAN
Checl on Monday June 12 regarding whether Magruder has locked Ed Pailor as the attack man for the Democratic Convention lie was going to cover Mitchell on this on -June 9
GSjb
ADMINISTRATIVELY CONFIDENTIALr lilt U- d I
June 12 1972
MEMORANDUM FOR I FOLLOW UP
FROM GORDON STRACHAN
Check on June 15 on the statue of the California and WOmen analysis at 1701
GSjb
ADMINISTRATIVELY CONFIDENTIAL - June 12 1912
MEMORANDUM PORI FOLLOW UP
GORDON STMCHAN
Check wi th Pete Dailey on the statu of the McGovern documentary which should be on 2-inoh tape on June 14
GSjb
ADMINISTRATIVELY CONFIDENTIAL ~
JWle 10 1972
MEMORANDUM FOR FOLLOW-UP
FROM C~RD01~ STRACHAN
On Tuesday June 13 I check for the Rick Fore analysis of the McGovern Orqanization in California Also get the Jerry Jones controller report on California that will be submitted to Malek
June 5 1972
Dear SirBs
Mr aldeman has aaked 1M to 811pre8 his thanks for sending ~he Collector Societys 1971 and 1l 1II181ibership cards At this time Mr Ualdeaan cannot become a member of the Society therefore the meMbership cards are beinC] returned to you so that you remoe his name from your records
Thank you
Sincerely
Gordon Straehan staff Abullbulllatant to H R Haldeman
Franklin Mint Collectors Society ranklin Center Pennsylvania 19063
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FORa LEN GARMENT
FROM GORDON STRACHAN
Pat Moynihan called Bob on June 16 to say that an amazingshynumber of people around Harvard and MIT are extremely upset at the prospect of McGovern IJ nomination ThOtle upset include many liberal Democrats One partioular individual that Moynihan thouqht you should contact on behalf of the President is Ithiel de Sola Pool of MIT
After the Democratic Convention many of these Democratic intellectuals will support the President according to Moynihan
John t4itcbell hbullbull seen a few of the intellectuals and Jeff Hart recently wrote bull story indioating that you and Mitchell were conferring with a large number of individuals who are wnot normally frequenters of the Whito HOUBemiddot
GSjb
ADMINISTRATIVELY CONPIDENTIAL I
June 29 1972
MEMORANDUM FORI DICK HOWARD
PROMs GORDON STRACHAN
SUBJECT Media ~rontorini
Attached are the Delaware Oklahoma North Dakota and Wisconsin media moni~rin9 reports Please advise me as to when we will bave the meetinq to fiqure out how
to qet more out of the media monitoring projeot
GSjb FU - 76
ADMINISTRATIVELY CONFIDENTIAL
June 29 1972
MEMORANDUM PORI LARRY HIGBY
FROMa GORDON STRACHAN
SUBJECTs surroq~ A~tek Plan
In case theres any doubt in your mind about the importance of getting the surrogate attack problem resolved once and for all please read the attached memorandum from Pat ODonnell It is the clearest statement on paper of the very substantial differences between Colsons concetion of the surrogates and Mitchells ODonnell says forget the plan but rather fill the big - already scheduled - events with surroqates
GSjb FU - 77
THE WHITE HOUSE
WASHINGTONmiddot
June 26 1972
MEMORlNDU1vl FOR HERBERT L PORTEn J CURTIS BERGE
FROM PATRICK E ODONNELL~ SUBJECT II
In response to a request for comments issued distribution of the Surrogate Attack Planll
we have put together a chronological listing of selected events taking place during the period September 4 through November 7 1972 They were chosen for a nun1ber of reasons and are oriented towards but not limited to national organizations key states major local events and miscellaneous but politiczelly advanshytageous rums Input came from such special voting blocks as youth labor blacks aged farmers veterans Jews ethnics etc etc
On cornpgtring this list with the assignrnents set forth in the Surrogate Plan ve find a plethora of occasions where either the party scheduled into the ographic area is not appropriegtte middotfor the job or there is no one alloc to the area at all Nonetheless a substantic1 number of
se Inc swill dernand and as in the past D1USt receive Cabinet level Adnllnistratioll representation Accordingly we are concerned that e npoundlexibiliti fOT covering events not included in your plan as cited in pa~c hvo of your meJYlO lill be in reality an unattail1able factor If thp- lejcl ~inrO~tFs are schednled by 1701 to cl1npaicl1
three (heys a week prinlarily on a key s tate and ~~eo ba s it is extrerndy unlikely they will be 2v(~i13b1e to do further travelling
andor spc21~ill~ to cover mm1erous or events not yet into consider~~tion by your scheduling op(~ration
In short the pLn is at least a first step towards thoughtful anel inlellirent uti1i zaiion of Ollr top spokcsrncn the canlpaigl1 Crlll1 period Hocvel we (leIinitcly feel that it is a nlatler
-2shy
of sonlC priority to cover as luany of thesc inlportant foruns as possible with Cabinet level spokesmen rather than attcmpting to create cvents on a wholesale basis SilUply to adhcre to a rough plan which by its very definition is oriented towards percentages and geographic distribution Therefore it is incumbent upon the rc election effort that all interested parties resolve these and other logistical difficulties before signing 01pound on or fornlalizing the plan
Ve have not addressed the inevitable issue of the reluctant or choosy surrogate Past cA-perience has proven these individuals to be a lTIOst disconcerting thorn in the side of progress If they are not nropcrlv and full) rnotivated the best n12n in the world
1 J 1
will crumble in execution It vill probably take at least onc head-on nleeting with the President to sufficiently ignite the fire We can discuss this at a later date
~
--ucc Gordon Strachan
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
p (7 f~r ke-s pi)) S tL-c poundgt~J ~ltY
Television 2nd T1 -t 0 (~ 1 h h~~~~~~~_~_~~~~~~~_~~~~~~c na YS1S Wlt emp asis on TV) shy
C
Ur
CIt
C
r tpound6idyC 1shy
--i he a7p~tdONZ fd 0 Y
a-v jf
(spczers nes conferences etc) shy
activities and c------
cltIG
(( Smiddotc
Prohl c 1~l ns-----~~~-~-~ ----shy
~Lo
Week of ~~1~~----------
From -Si-LL ft1rltcA
News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
If~If( 4- ~1 ~(trtcJ amp6l(I4 crey- c-lt JfAeJ ~Iif
tcltpJ5~
on TV) shy
t2ltJ~~cJr 1shyA1poundlt-5
-~ ht ATQ4tfdCNk lJpound1A 5 dCl t - 1 6 ~middotd()y
Television and
eA y Cc
(Analysis with emphasis
k centf
ampv ~I31~- lt~
(speakeltrs news conferences etc) 2ctivities and
5()t Ile) ~Jcf
Jt( middotL~middoti$lt lthd
$(7b~ cl lt t ~
~tJ
tr-~-~ n ~j~~ r --~--
Fi 1~middot T~ ~~ lI bull ry middoter 7J~gt~_ ClllY
By ~~llA~middot~1yen From
-----------~-----~---~-
SUL i - ~~ltC2C -3 aomiddot L ri
11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
DOCUMENT WITHDRAWAL RECORD [NIXON PROJECT]
DOCUMENT NUMBER
DOCUMENT TYPE SUBJECTITITLE OR CORRESPONDENTS DATE RESTRICTION
NO W-LT i+ l)Q~) ITi))S
FILE GROUP TITLE
111 I-tAJ vE rfVgtf
BOX NUMBER
)38 FOLDER TITLE
RESTRICTION CODES
A Release would violate a Federal statute or Agency Policy E Release would disclose trade secrets or confidential commercial or B National security classified information financial information C Pending or approved claim that release would violate an individuals F Release would disclose investigatory information compiled for law
rights enforcement purposes D Release would constitute a clearly unwarranted Invasion of privacy G Withdrawn and return private and personal material
or a libel of a living person H Withdrawn and returned non-historical material
NATIONAL ARCHIVES AND RECORDS ADMINISTRATION NA FORM 1421 (4-85)
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number 238
Folder Strachan Chron-E-L June 1972
Document
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privatePersonalrn)r)II) slK~(i1~J TO ri)) 011072
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Open --) M A f ~bull Cgtl 1gt ~ (3Vl
privatepoliticalfYlRhU) 5 ~~rJi-gt )IU ~
PrivatePolitical rni IOu) SlY2A(1middot~d i=~uvW-U1 cJvj7z
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PrivatePoliticalrn EmO sllmiddot~(~Jt(1) ~0k1)j-LJ amp(7) privatePoliticalmfmD) S-i14(~gtJ ) FImiddot1~LSmiddot_ I Gl~)I)J
PrivatePolitical rn~mu) Slf1AclmiddotL1 L I u f=OLUhJ U~ -1471 Open
privatePoliticalMpoundIJ) SIilACf-f~J~ ID t=~dU7rf ~ltJ72
PrivatePolitical r~lImO) 51 4C-Il-1 ~ r-()LLOiA-Al lJi l2)2
privatePolitical OJCrTJ) S~~U~J t f=~~ 1Aigt 161 JJh)
privatePolitica1trp~1n0) SITIA(~A1 10 FuLlV) ~ J LJ)j)_
PrivatePoliticalln mv) $Ii(ACjI~d u tv(tv-I ampJ[uJn Open
PrivatePersonal R) STRtfi-tJ D FilA-)middot((l ii)7 c (hl
Open
PrivatePolitical fYlf ll0 $iKt(MIjl TO SA(I~-- ~J~0))
PrivatePolitical (r)clrJD) SlM~4u L) I-t-J)~ IfJ4j-J
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number
91
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privatepoliticalIlRlll i) Sl4(pI~ -~ ~~6i) r)C7) PrivatePolitical tYHIhraquo) Sjl0K -1I--IiO H1 ~o-l) ()~72 privatepoliticalfYll~n0) Sl1ACi-~middotJ -0 ~~b1 J ampZ1gt72
Open
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middot t P l t 1 - Sil j7 A ri A~i Itgt H-ir3A ~ I) -]72PrJva e 0 J Jca rn cMU ) I)
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PrivatePolitical IIJImu 511lt-(1141( cD ~--(j~lt I ) G)lu7J) bull J
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PrivatePoliticalrYlcYtlv) SlilIClq- T~ M-WvJALD ~)o))~
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PrivatePolitical fhj~rnD $Til~CtJIJ --n t--~-611 (~hl
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privatepersonalL~) )lIIACyen-raquogt ~ p~ISZ--T) (1 7) PrivatePolitical Yl1E10 SII(-+4 i J1) C- AU~t~i_ (3JjJ
PrivatePolitical rnF-tn v) sllA(~l)d TO (f 11( G2middotu lJ)Jj ~-9
PrivatePolitical1rdnq) SltIlO ~ I l~ 07A(~J (ZPj ~I )bIJ )
Open
privatePoliticalfYcmJ) SlTl1(1t~- loOl4[4IG AU loOt7)
privatepoliticallnfrhu 5l~4Ulh1 m (J~UilCi ~JJJh--I
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ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR JOHN EHRLICHMAN
FROM GORDON STRACHAN
SUBJECTs Peesidents Estate Plan
You asked me to call John Alexander to obtain the Mudge Rose draft documents of the Presidents Estate Plan John Alexander was out of town and on John Deans advice I talked with Dick Ritzel I told Mr Ritzel that we would like to have his draft documents and comments on DeMarcos materials by June JO Mr Ritzl was civil to me only because I was his Associate for two years
In response to the substance of your request Mr Ritzel said he needs final word on the use of the papers for Mrs Nixons benefit upon the Presidents death The question is whether all papers are to go to ~~e irrevocable trust or whether file is to have a limited power to appoint the proceeds to issue The DeMarco draft does not address itself to the question and instead qives her a general power of appointment to dispose of the papers in any way she sees fit
Mr titzel will prepare documents which implement the Mudge Rose plan ~d DeMarcos statement of what he hoped his documents would do My own readinq of the DeMaroo documents confirms the lack of oonfor-mity between his statement and his documents Mr Ritzel will no~ redraft DeMarco s documents as the risk of error would be too great He will beqin work on the Mudqe Rose documents immediately but would not commit to a date
GSjb
I
ADMINISTRATIVELY CONFIDENTIAL June 30 1972
MEJlaquo)RANDUM FOR I FOLLOW UP
FROMJ GORDON STRACHAN
On July 7 review with Ed Pailor the discussion of Tuesday June 27 regarding the mechanism of submitting poltical report on the Democratic Convention for Haldeman A1~lOUgh Magruder and Failor plan on reporting orally to Mitchell Haldeman would like a written report similar to the Chapin analysis of the TV aspects ot the Democratic Convention bull
I should also it in on Chapin t 8 meetings on the TV aspects of tne Democratic Convention
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 30 1972
MEMORAIiDUM FORI FOLLOW UP
FROM I GORDON STRACHAN
Follow up with Dwight on July 6 regarding his TV plan for the Republican Convention with a special emphasis on the President and First Family plans It might be advantageous to have one submitted to Bob on Friday Jly 7 Chapins overall plan for the TV aspect of the Convention 18 due after the Democratic Convention concludes on July II
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
Mru~RANDUM FOR I FOLLOW UP
FROM I GORDON STRACHAN
Cheek with Pat Salibury regarding the tickets tor -Tommyshyany night except June 27 IWo ticket it they must be purchased or six if they oan be obtained free
GSjb
ADMINISTRATIVELY CONFIDENTIAL J _ n f 1
June 15 1972
MEMORANDUM PORI
Check with Hugh Sloan on the status of the n to be released by Auquat 4 via Stana on June 16
GSjb
ADMINISTRATIVELY CONFIDENTIAL -
June 22 1972
-tEMORANDOM FORI ARTHUR FINKELSTEIN
PROM GORDON STRACHAN
SUBJECT New York Results t
I called your office yesterday to discus the New York primary results to learn that you were in the Empire State I usume you are preparing the same type of ana1yUs that you did on a preliminary basis from California When you complete that analysis please give me a call as I am particularly interested 1n where McGovern turned out his supporters I also want to know the specifics regarding the Delaney victory
GSjb PU - 73
ADMINISTRATIVELY CONPIDENTIAL l t
June 14 1972
MEMORANDUM PORI POLLOtl UP
GORDON SrRACHAN
Check witb Dave Parker on June 16 on the statue of his Celebritiee Program propoeal that he hac been working on wi1h Pout anc Porter
GSjb
ADMINISTRATIVELY CONFIDENTIAL bullbull t
June 14 1972
MEMORANDUM PORI ARTHUR PI~~LSTEIN
FROM GORDON STRACHAN
I noticed your lettar to the Editor of Politeia regardingthe 1960 election and the Alabama vote f would be intershyeted in receiv1nw oopies of your Latters to the Editor a there may be several linea that Magruder and others would want to put out through this magazine
GSjb FU - 619
ADMINISTRATIVELY CONFIDENTL~ - June 12 1972
MEMORANDUM FORI FOLLOW UP
FROM a GORDON STRACHAN
Checl on Monday June 12 regarding whether Magruder has locked Ed Pailor as the attack man for the Democratic Convention lie was going to cover Mitchell on this on -June 9
GSjb
ADMINISTRATIVELY CONFIDENTIALr lilt U- d I
June 12 1972
MEMORANDUM FOR I FOLLOW UP
FROM GORDON STRACHAN
Check on June 15 on the statue of the California and WOmen analysis at 1701
GSjb
ADMINISTRATIVELY CONFIDENTIAL - June 12 1912
MEMORANDUM PORI FOLLOW UP
GORDON STMCHAN
Check wi th Pete Dailey on the statu of the McGovern documentary which should be on 2-inoh tape on June 14
GSjb
ADMINISTRATIVELY CONFIDENTIAL ~
JWle 10 1972
MEMORANDUM FOR FOLLOW-UP
FROM C~RD01~ STRACHAN
On Tuesday June 13 I check for the Rick Fore analysis of the McGovern Orqanization in California Also get the Jerry Jones controller report on California that will be submitted to Malek
June 5 1972
Dear SirBs
Mr aldeman has aaked 1M to 811pre8 his thanks for sending ~he Collector Societys 1971 and 1l 1II181ibership cards At this time Mr Ualdeaan cannot become a member of the Society therefore the meMbership cards are beinC] returned to you so that you remoe his name from your records
Thank you
Sincerely
Gordon Straehan staff Abullbulllatant to H R Haldeman
Franklin Mint Collectors Society ranklin Center Pennsylvania 19063
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FORa LEN GARMENT
FROM GORDON STRACHAN
Pat Moynihan called Bob on June 16 to say that an amazingshynumber of people around Harvard and MIT are extremely upset at the prospect of McGovern IJ nomination ThOtle upset include many liberal Democrats One partioular individual that Moynihan thouqht you should contact on behalf of the President is Ithiel de Sola Pool of MIT
After the Democratic Convention many of these Democratic intellectuals will support the President according to Moynihan
John t4itcbell hbullbull seen a few of the intellectuals and Jeff Hart recently wrote bull story indioating that you and Mitchell were conferring with a large number of individuals who are wnot normally frequenters of the Whito HOUBemiddot
GSjb
ADMINISTRATIVELY CONPIDENTIAL I
June 29 1972
MEMORANDUM FORI DICK HOWARD
PROMs GORDON STRACHAN
SUBJECT Media ~rontorini
Attached are the Delaware Oklahoma North Dakota and Wisconsin media moni~rin9 reports Please advise me as to when we will bave the meetinq to fiqure out how
to qet more out of the media monitoring projeot
GSjb FU - 76
ADMINISTRATIVELY CONFIDENTIAL
June 29 1972
MEMORANDUM PORI LARRY HIGBY
FROMa GORDON STRACHAN
SUBJECTs surroq~ A~tek Plan
In case theres any doubt in your mind about the importance of getting the surrogate attack problem resolved once and for all please read the attached memorandum from Pat ODonnell It is the clearest statement on paper of the very substantial differences between Colsons concetion of the surrogates and Mitchells ODonnell says forget the plan but rather fill the big - already scheduled - events with surroqates
GSjb FU - 77
THE WHITE HOUSE
WASHINGTONmiddot
June 26 1972
MEMORlNDU1vl FOR HERBERT L PORTEn J CURTIS BERGE
FROM PATRICK E ODONNELL~ SUBJECT II
In response to a request for comments issued distribution of the Surrogate Attack Planll
we have put together a chronological listing of selected events taking place during the period September 4 through November 7 1972 They were chosen for a nun1ber of reasons and are oriented towards but not limited to national organizations key states major local events and miscellaneous but politiczelly advanshytageous rums Input came from such special voting blocks as youth labor blacks aged farmers veterans Jews ethnics etc etc
On cornpgtring this list with the assignrnents set forth in the Surrogate Plan ve find a plethora of occasions where either the party scheduled into the ographic area is not appropriegtte middotfor the job or there is no one alloc to the area at all Nonetheless a substantic1 number of
se Inc swill dernand and as in the past D1USt receive Cabinet level Adnllnistratioll representation Accordingly we are concerned that e npoundlexibiliti fOT covering events not included in your plan as cited in pa~c hvo of your meJYlO lill be in reality an unattail1able factor If thp- lejcl ~inrO~tFs are schednled by 1701 to cl1npaicl1
three (heys a week prinlarily on a key s tate and ~~eo ba s it is extrerndy unlikely they will be 2v(~i13b1e to do further travelling
andor spc21~ill~ to cover mm1erous or events not yet into consider~~tion by your scheduling op(~ration
In short the pLn is at least a first step towards thoughtful anel inlellirent uti1i zaiion of Ollr top spokcsrncn the canlpaigl1 Crlll1 period Hocvel we (leIinitcly feel that it is a nlatler
-2shy
of sonlC priority to cover as luany of thesc inlportant foruns as possible with Cabinet level spokesmen rather than attcmpting to create cvents on a wholesale basis SilUply to adhcre to a rough plan which by its very definition is oriented towards percentages and geographic distribution Therefore it is incumbent upon the rc election effort that all interested parties resolve these and other logistical difficulties before signing 01pound on or fornlalizing the plan
Ve have not addressed the inevitable issue of the reluctant or choosy surrogate Past cA-perience has proven these individuals to be a lTIOst disconcerting thorn in the side of progress If they are not nropcrlv and full) rnotivated the best n12n in the world
1 J 1
will crumble in execution It vill probably take at least onc head-on nleeting with the President to sufficiently ignite the fire We can discuss this at a later date
~
--ucc Gordon Strachan
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
p (7 f~r ke-s pi)) S tL-c poundgt~J ~ltY
Television 2nd T1 -t 0 (~ 1 h h~~~~~~~_~_~~~~~~~_~~~~~~c na YS1S Wlt emp asis on TV) shy
C
Ur
CIt
C
r tpound6idyC 1shy
--i he a7p~tdONZ fd 0 Y
a-v jf
(spczers nes conferences etc) shy
activities and c------
cltIG
(( Smiddotc
Prohl c 1~l ns-----~~~-~-~ ----shy
~Lo
Week of ~~1~~----------
From -Si-LL ft1rltcA
News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
If~If( 4- ~1 ~(trtcJ amp6l(I4 crey- c-lt JfAeJ ~Iif
tcltpJ5~
on TV) shy
t2ltJ~~cJr 1shyA1poundlt-5
-~ ht ATQ4tfdCNk lJpound1A 5 dCl t - 1 6 ~middotd()y
Television and
eA y Cc
(Analysis with emphasis
k centf
ampv ~I31~- lt~
(speakeltrs news conferences etc) 2ctivities and
5()t Ile) ~Jcf
Jt( middotL~middoti$lt lthd
$(7b~ cl lt t ~
~tJ
tr-~-~ n ~j~~ r --~--
Fi 1~middot T~ ~~ lI bull ry middoter 7J~gt~_ ClllY
By ~~llA~middot~1yen From
-----------~-----~---~-
SUL i - ~~ltC2C -3 aomiddot L ri
11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number 238
Folder Strachan Chron-E-L June 1972
Document
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90
Disposition
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privatePersonalrn)r)II) slK~(i1~J TO ri)) 011072
Open
Open --) M A f ~bull Cgtl 1gt ~ (3Vl
privatepoliticalfYlRhU) 5 ~~rJi-gt )IU ~
PrivatePolitical rni IOu) SlY2A(1middot~d i=~uvW-U1 cJvj7z
Open
Pri vate PersonaHn E)noJ siiA-c HI)J i~ i-wcgt-J - u~ J2b7)
Open
Open
Open
PrivatePoliticalrn EmO sllmiddot~(~Jt(1) ~0k1)j-LJ amp(7) privatePoliticalmfmD) S-i14(~gtJ ) FImiddot1~LSmiddot_ I Gl~)I)J
PrivatePolitical rn~mu) Slf1AclmiddotL1 L I u f=OLUhJ U~ -1471 Open
privatePoliticalMpoundIJ) SIilACf-f~J~ ID t=~dU7rf ~ltJ72
PrivatePolitical r~lImO) 51 4C-Il-1 ~ r-()LLOiA-Al lJi l2)2
privatePolitical OJCrTJ) S~~U~J t f=~~ 1Aigt 161 JJh)
privatePolitica1trp~1n0) SITIA(~A1 10 FuLlV) ~ J LJ)j)_
PrivatePoliticalln mv) $Ii(ACjI~d u tv(tv-I ampJ[uJn Open
PrivatePersonal R) STRtfi-tJ D FilA-)middot((l ii)7 c (hl
Open
PrivatePolitical fYlf ll0 $iKt(MIjl TO SA(I~-- ~J~0))
PrivatePolitical (r)clrJD) SlM~4u L) I-t-J)~ IfJ4j-J
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number
91
92
93
94
95
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97
98
99
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101
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238
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privatepoliticalIlRlll i) Sl4(pI~ -~ ~~6i) r)C7) PrivatePolitical tYHIhraquo) Sjl0K -1I--IiO H1 ~o-l) ()~72 privatepoliticalfYll~n0) Sl1ACi-~middotJ -0 ~~b1 J ampZ1gt72
Open
Open
middot t P l t 1 - Sil j7 A ri A~i Itgt H-ir3A ~ I) -]72PrJva e 0 J Jca rn cMU ) I)
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PrivatePolitical IIJImu 511lt-(1141( cD ~--(j~lt I ) G)lu7J) bull J
Open
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PrivatePoliticalrYlcYtlv) SlilIClq- T~ M-WvJALD ~)o))~
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PrivatePolitical fhj~rnD $Til~CtJIJ --n t--~-611 (~hl
Open
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privatepersonalL~) )lIIACyen-raquogt ~ p~ISZ--T) (1 7) PrivatePolitical Yl1E10 SII(-+4 i J1) C- AU~t~i_ (3JjJ
PrivatePolitical rnF-tn v) sllA(~l)d TO (f 11( G2middotu lJ)Jj ~-9
PrivatePolitical1rdnq) SltIlO ~ I l~ 07A(~J (ZPj ~I )bIJ )
Open
privatePoliticalfYcmJ) SlTl1(1t~- loOl4[4IG AU loOt7)
privatepoliticallnfrhu 5l~4Ulh1 m (J~UilCi ~JJJh--I
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ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR JOHN EHRLICHMAN
FROM GORDON STRACHAN
SUBJECTs Peesidents Estate Plan
You asked me to call John Alexander to obtain the Mudge Rose draft documents of the Presidents Estate Plan John Alexander was out of town and on John Deans advice I talked with Dick Ritzel I told Mr Ritzel that we would like to have his draft documents and comments on DeMarcos materials by June JO Mr Ritzl was civil to me only because I was his Associate for two years
In response to the substance of your request Mr Ritzel said he needs final word on the use of the papers for Mrs Nixons benefit upon the Presidents death The question is whether all papers are to go to ~~e irrevocable trust or whether file is to have a limited power to appoint the proceeds to issue The DeMarco draft does not address itself to the question and instead qives her a general power of appointment to dispose of the papers in any way she sees fit
Mr titzel will prepare documents which implement the Mudge Rose plan ~d DeMarcos statement of what he hoped his documents would do My own readinq of the DeMaroo documents confirms the lack of oonfor-mity between his statement and his documents Mr Ritzel will no~ redraft DeMarco s documents as the risk of error would be too great He will beqin work on the Mudqe Rose documents immediately but would not commit to a date
GSjb
I
ADMINISTRATIVELY CONFIDENTIAL June 30 1972
MEJlaquo)RANDUM FOR I FOLLOW UP
FROMJ GORDON STRACHAN
On July 7 review with Ed Pailor the discussion of Tuesday June 27 regarding the mechanism of submitting poltical report on the Democratic Convention for Haldeman A1~lOUgh Magruder and Failor plan on reporting orally to Mitchell Haldeman would like a written report similar to the Chapin analysis of the TV aspects ot the Democratic Convention bull
I should also it in on Chapin t 8 meetings on the TV aspects of tne Democratic Convention
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 30 1972
MEMORAIiDUM FORI FOLLOW UP
FROM I GORDON STRACHAN
Follow up with Dwight on July 6 regarding his TV plan for the Republican Convention with a special emphasis on the President and First Family plans It might be advantageous to have one submitted to Bob on Friday Jly 7 Chapins overall plan for the TV aspect of the Convention 18 due after the Democratic Convention concludes on July II
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
Mru~RANDUM FOR I FOLLOW UP
FROM I GORDON STRACHAN
Cheek with Pat Salibury regarding the tickets tor -Tommyshyany night except June 27 IWo ticket it they must be purchased or six if they oan be obtained free
GSjb
ADMINISTRATIVELY CONFIDENTIAL J _ n f 1
June 15 1972
MEMORANDUM PORI
Check with Hugh Sloan on the status of the n to be released by Auquat 4 via Stana on June 16
GSjb
ADMINISTRATIVELY CONFIDENTIAL -
June 22 1972
-tEMORANDOM FORI ARTHUR FINKELSTEIN
PROM GORDON STRACHAN
SUBJECT New York Results t
I called your office yesterday to discus the New York primary results to learn that you were in the Empire State I usume you are preparing the same type of ana1yUs that you did on a preliminary basis from California When you complete that analysis please give me a call as I am particularly interested 1n where McGovern turned out his supporters I also want to know the specifics regarding the Delaney victory
GSjb PU - 73
ADMINISTRATIVELY CONPIDENTIAL l t
June 14 1972
MEMORANDUM PORI POLLOtl UP
GORDON SrRACHAN
Check witb Dave Parker on June 16 on the statue of his Celebritiee Program propoeal that he hac been working on wi1h Pout anc Porter
GSjb
ADMINISTRATIVELY CONFIDENTIAL bullbull t
June 14 1972
MEMORANDUM PORI ARTHUR PI~~LSTEIN
FROM GORDON STRACHAN
I noticed your lettar to the Editor of Politeia regardingthe 1960 election and the Alabama vote f would be intershyeted in receiv1nw oopies of your Latters to the Editor a there may be several linea that Magruder and others would want to put out through this magazine
GSjb FU - 619
ADMINISTRATIVELY CONFIDENTL~ - June 12 1972
MEMORANDUM FORI FOLLOW UP
FROM a GORDON STRACHAN
Checl on Monday June 12 regarding whether Magruder has locked Ed Pailor as the attack man for the Democratic Convention lie was going to cover Mitchell on this on -June 9
GSjb
ADMINISTRATIVELY CONFIDENTIALr lilt U- d I
June 12 1972
MEMORANDUM FOR I FOLLOW UP
FROM GORDON STRACHAN
Check on June 15 on the statue of the California and WOmen analysis at 1701
GSjb
ADMINISTRATIVELY CONFIDENTIAL - June 12 1912
MEMORANDUM PORI FOLLOW UP
GORDON STMCHAN
Check wi th Pete Dailey on the statu of the McGovern documentary which should be on 2-inoh tape on June 14
GSjb
ADMINISTRATIVELY CONFIDENTIAL ~
JWle 10 1972
MEMORANDUM FOR FOLLOW-UP
FROM C~RD01~ STRACHAN
On Tuesday June 13 I check for the Rick Fore analysis of the McGovern Orqanization in California Also get the Jerry Jones controller report on California that will be submitted to Malek
June 5 1972
Dear SirBs
Mr aldeman has aaked 1M to 811pre8 his thanks for sending ~he Collector Societys 1971 and 1l 1II181ibership cards At this time Mr Ualdeaan cannot become a member of the Society therefore the meMbership cards are beinC] returned to you so that you remoe his name from your records
Thank you
Sincerely
Gordon Straehan staff Abullbulllatant to H R Haldeman
Franklin Mint Collectors Society ranklin Center Pennsylvania 19063
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FORa LEN GARMENT
FROM GORDON STRACHAN
Pat Moynihan called Bob on June 16 to say that an amazingshynumber of people around Harvard and MIT are extremely upset at the prospect of McGovern IJ nomination ThOtle upset include many liberal Democrats One partioular individual that Moynihan thouqht you should contact on behalf of the President is Ithiel de Sola Pool of MIT
After the Democratic Convention many of these Democratic intellectuals will support the President according to Moynihan
John t4itcbell hbullbull seen a few of the intellectuals and Jeff Hart recently wrote bull story indioating that you and Mitchell were conferring with a large number of individuals who are wnot normally frequenters of the Whito HOUBemiddot
GSjb
ADMINISTRATIVELY CONPIDENTIAL I
June 29 1972
MEMORANDUM FORI DICK HOWARD
PROMs GORDON STRACHAN
SUBJECT Media ~rontorini
Attached are the Delaware Oklahoma North Dakota and Wisconsin media moni~rin9 reports Please advise me as to when we will bave the meetinq to fiqure out how
to qet more out of the media monitoring projeot
GSjb FU - 76
ADMINISTRATIVELY CONFIDENTIAL
June 29 1972
MEMORANDUM PORI LARRY HIGBY
FROMa GORDON STRACHAN
SUBJECTs surroq~ A~tek Plan
In case theres any doubt in your mind about the importance of getting the surrogate attack problem resolved once and for all please read the attached memorandum from Pat ODonnell It is the clearest statement on paper of the very substantial differences between Colsons concetion of the surrogates and Mitchells ODonnell says forget the plan but rather fill the big - already scheduled - events with surroqates
GSjb FU - 77
THE WHITE HOUSE
WASHINGTONmiddot
June 26 1972
MEMORlNDU1vl FOR HERBERT L PORTEn J CURTIS BERGE
FROM PATRICK E ODONNELL~ SUBJECT II
In response to a request for comments issued distribution of the Surrogate Attack Planll
we have put together a chronological listing of selected events taking place during the period September 4 through November 7 1972 They were chosen for a nun1ber of reasons and are oriented towards but not limited to national organizations key states major local events and miscellaneous but politiczelly advanshytageous rums Input came from such special voting blocks as youth labor blacks aged farmers veterans Jews ethnics etc etc
On cornpgtring this list with the assignrnents set forth in the Surrogate Plan ve find a plethora of occasions where either the party scheduled into the ographic area is not appropriegtte middotfor the job or there is no one alloc to the area at all Nonetheless a substantic1 number of
se Inc swill dernand and as in the past D1USt receive Cabinet level Adnllnistratioll representation Accordingly we are concerned that e npoundlexibiliti fOT covering events not included in your plan as cited in pa~c hvo of your meJYlO lill be in reality an unattail1able factor If thp- lejcl ~inrO~tFs are schednled by 1701 to cl1npaicl1
three (heys a week prinlarily on a key s tate and ~~eo ba s it is extrerndy unlikely they will be 2v(~i13b1e to do further travelling
andor spc21~ill~ to cover mm1erous or events not yet into consider~~tion by your scheduling op(~ration
In short the pLn is at least a first step towards thoughtful anel inlellirent uti1i zaiion of Ollr top spokcsrncn the canlpaigl1 Crlll1 period Hocvel we (leIinitcly feel that it is a nlatler
-2shy
of sonlC priority to cover as luany of thesc inlportant foruns as possible with Cabinet level spokesmen rather than attcmpting to create cvents on a wholesale basis SilUply to adhcre to a rough plan which by its very definition is oriented towards percentages and geographic distribution Therefore it is incumbent upon the rc election effort that all interested parties resolve these and other logistical difficulties before signing 01pound on or fornlalizing the plan
Ve have not addressed the inevitable issue of the reluctant or choosy surrogate Past cA-perience has proven these individuals to be a lTIOst disconcerting thorn in the side of progress If they are not nropcrlv and full) rnotivated the best n12n in the world
1 J 1
will crumble in execution It vill probably take at least onc head-on nleeting with the President to sufficiently ignite the fire We can discuss this at a later date
~
--ucc Gordon Strachan
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
p (7 f~r ke-s pi)) S tL-c poundgt~J ~ltY
Television 2nd T1 -t 0 (~ 1 h h~~~~~~~_~_~~~~~~~_~~~~~~c na YS1S Wlt emp asis on TV) shy
C
Ur
CIt
C
r tpound6idyC 1shy
--i he a7p~tdONZ fd 0 Y
a-v jf
(spczers nes conferences etc) shy
activities and c------
cltIG
(( Smiddotc
Prohl c 1~l ns-----~~~-~-~ ----shy
~Lo
Week of ~~1~~----------
From -Si-LL ft1rltcA
News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
If~If( 4- ~1 ~(trtcJ amp6l(I4 crey- c-lt JfAeJ ~Iif
tcltpJ5~
on TV) shy
t2ltJ~~cJr 1shyA1poundlt-5
-~ ht ATQ4tfdCNk lJpound1A 5 dCl t - 1 6 ~middotd()y
Television and
eA y Cc
(Analysis with emphasis
k centf
ampv ~I31~- lt~
(speakeltrs news conferences etc) 2ctivities and
5()t Ile) ~Jcf
Jt( middotL~middoti$lt lthd
$(7b~ cl lt t ~
~tJ
tr-~-~ n ~j~~ r --~--
Fi 1~middot T~ ~~ lI bull ry middoter 7J~gt~_ ClllY
By ~~llA~middot~1yen From
-----------~-----~---~-
SUL i - ~~ltC2C -3 aomiddot L ri
11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
238
Return
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Retain
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privatepoliticalIlRlll i) Sl4(pI~ -~ ~~6i) r)C7) PrivatePolitical tYHIhraquo) Sjl0K -1I--IiO H1 ~o-l) ()~72 privatepoliticalfYll~n0) Sl1ACi-~middotJ -0 ~~b1 J ampZ1gt72
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Open
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Open
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Open
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Open
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Open
privatepersonalL~) )lIIACyen-raquogt ~ p~ISZ--T) (1 7) PrivatePolitical Yl1E10 SII(-+4 i J1) C- AU~t~i_ (3JjJ
PrivatePolitical rnF-tn v) sllA(~l)d TO (f 11( G2middotu lJ)Jj ~-9
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privatepoliticallnfrhu 5l~4Ulh1 m (J~UilCi ~JJJh--I
Open
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR JOHN EHRLICHMAN
FROM GORDON STRACHAN
SUBJECTs Peesidents Estate Plan
You asked me to call John Alexander to obtain the Mudge Rose draft documents of the Presidents Estate Plan John Alexander was out of town and on John Deans advice I talked with Dick Ritzel I told Mr Ritzel that we would like to have his draft documents and comments on DeMarcos materials by June JO Mr Ritzl was civil to me only because I was his Associate for two years
In response to the substance of your request Mr Ritzel said he needs final word on the use of the papers for Mrs Nixons benefit upon the Presidents death The question is whether all papers are to go to ~~e irrevocable trust or whether file is to have a limited power to appoint the proceeds to issue The DeMarco draft does not address itself to the question and instead qives her a general power of appointment to dispose of the papers in any way she sees fit
Mr titzel will prepare documents which implement the Mudge Rose plan ~d DeMarcos statement of what he hoped his documents would do My own readinq of the DeMaroo documents confirms the lack of oonfor-mity between his statement and his documents Mr Ritzel will no~ redraft DeMarco s documents as the risk of error would be too great He will beqin work on the Mudqe Rose documents immediately but would not commit to a date
GSjb
I
ADMINISTRATIVELY CONFIDENTIAL June 30 1972
MEJlaquo)RANDUM FOR I FOLLOW UP
FROMJ GORDON STRACHAN
On July 7 review with Ed Pailor the discussion of Tuesday June 27 regarding the mechanism of submitting poltical report on the Democratic Convention for Haldeman A1~lOUgh Magruder and Failor plan on reporting orally to Mitchell Haldeman would like a written report similar to the Chapin analysis of the TV aspects ot the Democratic Convention bull
I should also it in on Chapin t 8 meetings on the TV aspects of tne Democratic Convention
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 30 1972
MEMORAIiDUM FORI FOLLOW UP
FROM I GORDON STRACHAN
Follow up with Dwight on July 6 regarding his TV plan for the Republican Convention with a special emphasis on the President and First Family plans It might be advantageous to have one submitted to Bob on Friday Jly 7 Chapins overall plan for the TV aspect of the Convention 18 due after the Democratic Convention concludes on July II
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
Mru~RANDUM FOR I FOLLOW UP
FROM I GORDON STRACHAN
Cheek with Pat Salibury regarding the tickets tor -Tommyshyany night except June 27 IWo ticket it they must be purchased or six if they oan be obtained free
GSjb
ADMINISTRATIVELY CONFIDENTIAL J _ n f 1
June 15 1972
MEMORANDUM PORI
Check with Hugh Sloan on the status of the n to be released by Auquat 4 via Stana on June 16
GSjb
ADMINISTRATIVELY CONFIDENTIAL -
June 22 1972
-tEMORANDOM FORI ARTHUR FINKELSTEIN
PROM GORDON STRACHAN
SUBJECT New York Results t
I called your office yesterday to discus the New York primary results to learn that you were in the Empire State I usume you are preparing the same type of ana1yUs that you did on a preliminary basis from California When you complete that analysis please give me a call as I am particularly interested 1n where McGovern turned out his supporters I also want to know the specifics regarding the Delaney victory
GSjb PU - 73
ADMINISTRATIVELY CONPIDENTIAL l t
June 14 1972
MEMORANDUM PORI POLLOtl UP
GORDON SrRACHAN
Check witb Dave Parker on June 16 on the statue of his Celebritiee Program propoeal that he hac been working on wi1h Pout anc Porter
GSjb
ADMINISTRATIVELY CONFIDENTIAL bullbull t
June 14 1972
MEMORANDUM PORI ARTHUR PI~~LSTEIN
FROM GORDON STRACHAN
I noticed your lettar to the Editor of Politeia regardingthe 1960 election and the Alabama vote f would be intershyeted in receiv1nw oopies of your Latters to the Editor a there may be several linea that Magruder and others would want to put out through this magazine
GSjb FU - 619
ADMINISTRATIVELY CONFIDENTL~ - June 12 1972
MEMORANDUM FORI FOLLOW UP
FROM a GORDON STRACHAN
Checl on Monday June 12 regarding whether Magruder has locked Ed Pailor as the attack man for the Democratic Convention lie was going to cover Mitchell on this on -June 9
GSjb
ADMINISTRATIVELY CONFIDENTIALr lilt U- d I
June 12 1972
MEMORANDUM FOR I FOLLOW UP
FROM GORDON STRACHAN
Check on June 15 on the statue of the California and WOmen analysis at 1701
GSjb
ADMINISTRATIVELY CONFIDENTIAL - June 12 1912
MEMORANDUM PORI FOLLOW UP
GORDON STMCHAN
Check wi th Pete Dailey on the statu of the McGovern documentary which should be on 2-inoh tape on June 14
GSjb
ADMINISTRATIVELY CONFIDENTIAL ~
JWle 10 1972
MEMORANDUM FOR FOLLOW-UP
FROM C~RD01~ STRACHAN
On Tuesday June 13 I check for the Rick Fore analysis of the McGovern Orqanization in California Also get the Jerry Jones controller report on California that will be submitted to Malek
June 5 1972
Dear SirBs
Mr aldeman has aaked 1M to 811pre8 his thanks for sending ~he Collector Societys 1971 and 1l 1II181ibership cards At this time Mr Ualdeaan cannot become a member of the Society therefore the meMbership cards are beinC] returned to you so that you remoe his name from your records
Thank you
Sincerely
Gordon Straehan staff Abullbulllatant to H R Haldeman
Franklin Mint Collectors Society ranklin Center Pennsylvania 19063
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FORa LEN GARMENT
FROM GORDON STRACHAN
Pat Moynihan called Bob on June 16 to say that an amazingshynumber of people around Harvard and MIT are extremely upset at the prospect of McGovern IJ nomination ThOtle upset include many liberal Democrats One partioular individual that Moynihan thouqht you should contact on behalf of the President is Ithiel de Sola Pool of MIT
After the Democratic Convention many of these Democratic intellectuals will support the President according to Moynihan
John t4itcbell hbullbull seen a few of the intellectuals and Jeff Hart recently wrote bull story indioating that you and Mitchell were conferring with a large number of individuals who are wnot normally frequenters of the Whito HOUBemiddot
GSjb
ADMINISTRATIVELY CONPIDENTIAL I
June 29 1972
MEMORANDUM FORI DICK HOWARD
PROMs GORDON STRACHAN
SUBJECT Media ~rontorini
Attached are the Delaware Oklahoma North Dakota and Wisconsin media moni~rin9 reports Please advise me as to when we will bave the meetinq to fiqure out how
to qet more out of the media monitoring projeot
GSjb FU - 76
ADMINISTRATIVELY CONFIDENTIAL
June 29 1972
MEMORANDUM PORI LARRY HIGBY
FROMa GORDON STRACHAN
SUBJECTs surroq~ A~tek Plan
In case theres any doubt in your mind about the importance of getting the surrogate attack problem resolved once and for all please read the attached memorandum from Pat ODonnell It is the clearest statement on paper of the very substantial differences between Colsons concetion of the surrogates and Mitchells ODonnell says forget the plan but rather fill the big - already scheduled - events with surroqates
GSjb FU - 77
THE WHITE HOUSE
WASHINGTONmiddot
June 26 1972
MEMORlNDU1vl FOR HERBERT L PORTEn J CURTIS BERGE
FROM PATRICK E ODONNELL~ SUBJECT II
In response to a request for comments issued distribution of the Surrogate Attack Planll
we have put together a chronological listing of selected events taking place during the period September 4 through November 7 1972 They were chosen for a nun1ber of reasons and are oriented towards but not limited to national organizations key states major local events and miscellaneous but politiczelly advanshytageous rums Input came from such special voting blocks as youth labor blacks aged farmers veterans Jews ethnics etc etc
On cornpgtring this list with the assignrnents set forth in the Surrogate Plan ve find a plethora of occasions where either the party scheduled into the ographic area is not appropriegtte middotfor the job or there is no one alloc to the area at all Nonetheless a substantic1 number of
se Inc swill dernand and as in the past D1USt receive Cabinet level Adnllnistratioll representation Accordingly we are concerned that e npoundlexibiliti fOT covering events not included in your plan as cited in pa~c hvo of your meJYlO lill be in reality an unattail1able factor If thp- lejcl ~inrO~tFs are schednled by 1701 to cl1npaicl1
three (heys a week prinlarily on a key s tate and ~~eo ba s it is extrerndy unlikely they will be 2v(~i13b1e to do further travelling
andor spc21~ill~ to cover mm1erous or events not yet into consider~~tion by your scheduling op(~ration
In short the pLn is at least a first step towards thoughtful anel inlellirent uti1i zaiion of Ollr top spokcsrncn the canlpaigl1 Crlll1 period Hocvel we (leIinitcly feel that it is a nlatler
-2shy
of sonlC priority to cover as luany of thesc inlportant foruns as possible with Cabinet level spokesmen rather than attcmpting to create cvents on a wholesale basis SilUply to adhcre to a rough plan which by its very definition is oriented towards percentages and geographic distribution Therefore it is incumbent upon the rc election effort that all interested parties resolve these and other logistical difficulties before signing 01pound on or fornlalizing the plan
Ve have not addressed the inevitable issue of the reluctant or choosy surrogate Past cA-perience has proven these individuals to be a lTIOst disconcerting thorn in the side of progress If they are not nropcrlv and full) rnotivated the best n12n in the world
1 J 1
will crumble in execution It vill probably take at least onc head-on nleeting with the President to sufficiently ignite the fire We can discuss this at a later date
~
--ucc Gordon Strachan
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
p (7 f~r ke-s pi)) S tL-c poundgt~J ~ltY
Television 2nd T1 -t 0 (~ 1 h h~~~~~~~_~_~~~~~~~_~~~~~~c na YS1S Wlt emp asis on TV) shy
C
Ur
CIt
C
r tpound6idyC 1shy
--i he a7p~tdONZ fd 0 Y
a-v jf
(spczers nes conferences etc) shy
activities and c------
cltIG
(( Smiddotc
Prohl c 1~l ns-----~~~-~-~ ----shy
~Lo
Week of ~~1~~----------
From -Si-LL ft1rltcA
News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
If~If( 4- ~1 ~(trtcJ amp6l(I4 crey- c-lt JfAeJ ~Iif
tcltpJ5~
on TV) shy
t2ltJ~~cJr 1shyA1poundlt-5
-~ ht ATQ4tfdCNk lJpound1A 5 dCl t - 1 6 ~middotd()y
Television and
eA y Cc
(Analysis with emphasis
k centf
ampv ~I31~- lt~
(speakeltrs news conferences etc) 2ctivities and
5()t Ile) ~Jcf
Jt( middotL~middoti$lt lthd
$(7b~ cl lt t ~
~tJ
tr-~-~ n ~j~~ r --~--
Fi 1~middot T~ ~~ lI bull ry middoter 7J~gt~_ ClllY
By ~~llA~middot~1yen From
-----------~-----~---~-
SUL i - ~~ltC2C -3 aomiddot L ri
11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR JOHN EHRLICHMAN
FROM GORDON STRACHAN
SUBJECTs Peesidents Estate Plan
You asked me to call John Alexander to obtain the Mudge Rose draft documents of the Presidents Estate Plan John Alexander was out of town and on John Deans advice I talked with Dick Ritzel I told Mr Ritzel that we would like to have his draft documents and comments on DeMarcos materials by June JO Mr Ritzl was civil to me only because I was his Associate for two years
In response to the substance of your request Mr Ritzel said he needs final word on the use of the papers for Mrs Nixons benefit upon the Presidents death The question is whether all papers are to go to ~~e irrevocable trust or whether file is to have a limited power to appoint the proceeds to issue The DeMarco draft does not address itself to the question and instead qives her a general power of appointment to dispose of the papers in any way she sees fit
Mr titzel will prepare documents which implement the Mudge Rose plan ~d DeMarcos statement of what he hoped his documents would do My own readinq of the DeMaroo documents confirms the lack of oonfor-mity between his statement and his documents Mr Ritzel will no~ redraft DeMarco s documents as the risk of error would be too great He will beqin work on the Mudqe Rose documents immediately but would not commit to a date
GSjb
I
ADMINISTRATIVELY CONFIDENTIAL June 30 1972
MEJlaquo)RANDUM FOR I FOLLOW UP
FROMJ GORDON STRACHAN
On July 7 review with Ed Pailor the discussion of Tuesday June 27 regarding the mechanism of submitting poltical report on the Democratic Convention for Haldeman A1~lOUgh Magruder and Failor plan on reporting orally to Mitchell Haldeman would like a written report similar to the Chapin analysis of the TV aspects ot the Democratic Convention bull
I should also it in on Chapin t 8 meetings on the TV aspects of tne Democratic Convention
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 30 1972
MEMORAIiDUM FORI FOLLOW UP
FROM I GORDON STRACHAN
Follow up with Dwight on July 6 regarding his TV plan for the Republican Convention with a special emphasis on the President and First Family plans It might be advantageous to have one submitted to Bob on Friday Jly 7 Chapins overall plan for the TV aspect of the Convention 18 due after the Democratic Convention concludes on July II
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
Mru~RANDUM FOR I FOLLOW UP
FROM I GORDON STRACHAN
Cheek with Pat Salibury regarding the tickets tor -Tommyshyany night except June 27 IWo ticket it they must be purchased or six if they oan be obtained free
GSjb
ADMINISTRATIVELY CONFIDENTIAL J _ n f 1
June 15 1972
MEMORANDUM PORI
Check with Hugh Sloan on the status of the n to be released by Auquat 4 via Stana on June 16
GSjb
ADMINISTRATIVELY CONFIDENTIAL -
June 22 1972
-tEMORANDOM FORI ARTHUR FINKELSTEIN
PROM GORDON STRACHAN
SUBJECT New York Results t
I called your office yesterday to discus the New York primary results to learn that you were in the Empire State I usume you are preparing the same type of ana1yUs that you did on a preliminary basis from California When you complete that analysis please give me a call as I am particularly interested 1n where McGovern turned out his supporters I also want to know the specifics regarding the Delaney victory
GSjb PU - 73
ADMINISTRATIVELY CONPIDENTIAL l t
June 14 1972
MEMORANDUM PORI POLLOtl UP
GORDON SrRACHAN
Check witb Dave Parker on June 16 on the statue of his Celebritiee Program propoeal that he hac been working on wi1h Pout anc Porter
GSjb
ADMINISTRATIVELY CONFIDENTIAL bullbull t
June 14 1972
MEMORANDUM PORI ARTHUR PI~~LSTEIN
FROM GORDON STRACHAN
I noticed your lettar to the Editor of Politeia regardingthe 1960 election and the Alabama vote f would be intershyeted in receiv1nw oopies of your Latters to the Editor a there may be several linea that Magruder and others would want to put out through this magazine
GSjb FU - 619
ADMINISTRATIVELY CONFIDENTL~ - June 12 1972
MEMORANDUM FORI FOLLOW UP
FROM a GORDON STRACHAN
Checl on Monday June 12 regarding whether Magruder has locked Ed Pailor as the attack man for the Democratic Convention lie was going to cover Mitchell on this on -June 9
GSjb
ADMINISTRATIVELY CONFIDENTIALr lilt U- d I
June 12 1972
MEMORANDUM FOR I FOLLOW UP
FROM GORDON STRACHAN
Check on June 15 on the statue of the California and WOmen analysis at 1701
GSjb
ADMINISTRATIVELY CONFIDENTIAL - June 12 1912
MEMORANDUM PORI FOLLOW UP
GORDON STMCHAN
Check wi th Pete Dailey on the statu of the McGovern documentary which should be on 2-inoh tape on June 14
GSjb
ADMINISTRATIVELY CONFIDENTIAL ~
JWle 10 1972
MEMORANDUM FOR FOLLOW-UP
FROM C~RD01~ STRACHAN
On Tuesday June 13 I check for the Rick Fore analysis of the McGovern Orqanization in California Also get the Jerry Jones controller report on California that will be submitted to Malek
June 5 1972
Dear SirBs
Mr aldeman has aaked 1M to 811pre8 his thanks for sending ~he Collector Societys 1971 and 1l 1II181ibership cards At this time Mr Ualdeaan cannot become a member of the Society therefore the meMbership cards are beinC] returned to you so that you remoe his name from your records
Thank you
Sincerely
Gordon Straehan staff Abullbulllatant to H R Haldeman
Franklin Mint Collectors Society ranklin Center Pennsylvania 19063
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FORa LEN GARMENT
FROM GORDON STRACHAN
Pat Moynihan called Bob on June 16 to say that an amazingshynumber of people around Harvard and MIT are extremely upset at the prospect of McGovern IJ nomination ThOtle upset include many liberal Democrats One partioular individual that Moynihan thouqht you should contact on behalf of the President is Ithiel de Sola Pool of MIT
After the Democratic Convention many of these Democratic intellectuals will support the President according to Moynihan
John t4itcbell hbullbull seen a few of the intellectuals and Jeff Hart recently wrote bull story indioating that you and Mitchell were conferring with a large number of individuals who are wnot normally frequenters of the Whito HOUBemiddot
GSjb
ADMINISTRATIVELY CONPIDENTIAL I
June 29 1972
MEMORANDUM FORI DICK HOWARD
PROMs GORDON STRACHAN
SUBJECT Media ~rontorini
Attached are the Delaware Oklahoma North Dakota and Wisconsin media moni~rin9 reports Please advise me as to when we will bave the meetinq to fiqure out how
to qet more out of the media monitoring projeot
GSjb FU - 76
ADMINISTRATIVELY CONFIDENTIAL
June 29 1972
MEMORANDUM PORI LARRY HIGBY
FROMa GORDON STRACHAN
SUBJECTs surroq~ A~tek Plan
In case theres any doubt in your mind about the importance of getting the surrogate attack problem resolved once and for all please read the attached memorandum from Pat ODonnell It is the clearest statement on paper of the very substantial differences between Colsons concetion of the surrogates and Mitchells ODonnell says forget the plan but rather fill the big - already scheduled - events with surroqates
GSjb FU - 77
THE WHITE HOUSE
WASHINGTONmiddot
June 26 1972
MEMORlNDU1vl FOR HERBERT L PORTEn J CURTIS BERGE
FROM PATRICK E ODONNELL~ SUBJECT II
In response to a request for comments issued distribution of the Surrogate Attack Planll
we have put together a chronological listing of selected events taking place during the period September 4 through November 7 1972 They were chosen for a nun1ber of reasons and are oriented towards but not limited to national organizations key states major local events and miscellaneous but politiczelly advanshytageous rums Input came from such special voting blocks as youth labor blacks aged farmers veterans Jews ethnics etc etc
On cornpgtring this list with the assignrnents set forth in the Surrogate Plan ve find a plethora of occasions where either the party scheduled into the ographic area is not appropriegtte middotfor the job or there is no one alloc to the area at all Nonetheless a substantic1 number of
se Inc swill dernand and as in the past D1USt receive Cabinet level Adnllnistratioll representation Accordingly we are concerned that e npoundlexibiliti fOT covering events not included in your plan as cited in pa~c hvo of your meJYlO lill be in reality an unattail1able factor If thp- lejcl ~inrO~tFs are schednled by 1701 to cl1npaicl1
three (heys a week prinlarily on a key s tate and ~~eo ba s it is extrerndy unlikely they will be 2v(~i13b1e to do further travelling
andor spc21~ill~ to cover mm1erous or events not yet into consider~~tion by your scheduling op(~ration
In short the pLn is at least a first step towards thoughtful anel inlellirent uti1i zaiion of Ollr top spokcsrncn the canlpaigl1 Crlll1 period Hocvel we (leIinitcly feel that it is a nlatler
-2shy
of sonlC priority to cover as luany of thesc inlportant foruns as possible with Cabinet level spokesmen rather than attcmpting to create cvents on a wholesale basis SilUply to adhcre to a rough plan which by its very definition is oriented towards percentages and geographic distribution Therefore it is incumbent upon the rc election effort that all interested parties resolve these and other logistical difficulties before signing 01pound on or fornlalizing the plan
Ve have not addressed the inevitable issue of the reluctant or choosy surrogate Past cA-perience has proven these individuals to be a lTIOst disconcerting thorn in the side of progress If they are not nropcrlv and full) rnotivated the best n12n in the world
1 J 1
will crumble in execution It vill probably take at least onc head-on nleeting with the President to sufficiently ignite the fire We can discuss this at a later date
~
--ucc Gordon Strachan
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
p (7 f~r ke-s pi)) S tL-c poundgt~J ~ltY
Television 2nd T1 -t 0 (~ 1 h h~~~~~~~_~_~~~~~~~_~~~~~~c na YS1S Wlt emp asis on TV) shy
C
Ur
CIt
C
r tpound6idyC 1shy
--i he a7p~tdONZ fd 0 Y
a-v jf
(spczers nes conferences etc) shy
activities and c------
cltIG
(( Smiddotc
Prohl c 1~l ns-----~~~-~-~ ----shy
~Lo
Week of ~~1~~----------
From -Si-LL ft1rltcA
News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
If~If( 4- ~1 ~(trtcJ amp6l(I4 crey- c-lt JfAeJ ~Iif
tcltpJ5~
on TV) shy
t2ltJ~~cJr 1shyA1poundlt-5
-~ ht ATQ4tfdCNk lJpound1A 5 dCl t - 1 6 ~middotd()y
Television and
eA y Cc
(Analysis with emphasis
k centf
ampv ~I31~- lt~
(speakeltrs news conferences etc) 2ctivities and
5()t Ile) ~Jcf
Jt( middotL~middoti$lt lthd
$(7b~ cl lt t ~
~tJ
tr-~-~ n ~j~~ r --~--
Fi 1~middot T~ ~~ lI bull ry middoter 7J~gt~_ ClllY
By ~~llA~middot~1yen From
-----------~-----~---~-
SUL i - ~~ltC2C -3 aomiddot L ri
11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
I
ADMINISTRATIVELY CONFIDENTIAL June 30 1972
MEJlaquo)RANDUM FOR I FOLLOW UP
FROMJ GORDON STRACHAN
On July 7 review with Ed Pailor the discussion of Tuesday June 27 regarding the mechanism of submitting poltical report on the Democratic Convention for Haldeman A1~lOUgh Magruder and Failor plan on reporting orally to Mitchell Haldeman would like a written report similar to the Chapin analysis of the TV aspects ot the Democratic Convention bull
I should also it in on Chapin t 8 meetings on the TV aspects of tne Democratic Convention
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 30 1972
MEMORAIiDUM FORI FOLLOW UP
FROM I GORDON STRACHAN
Follow up with Dwight on July 6 regarding his TV plan for the Republican Convention with a special emphasis on the President and First Family plans It might be advantageous to have one submitted to Bob on Friday Jly 7 Chapins overall plan for the TV aspect of the Convention 18 due after the Democratic Convention concludes on July II
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
Mru~RANDUM FOR I FOLLOW UP
FROM I GORDON STRACHAN
Cheek with Pat Salibury regarding the tickets tor -Tommyshyany night except June 27 IWo ticket it they must be purchased or six if they oan be obtained free
GSjb
ADMINISTRATIVELY CONFIDENTIAL J _ n f 1
June 15 1972
MEMORANDUM PORI
Check with Hugh Sloan on the status of the n to be released by Auquat 4 via Stana on June 16
GSjb
ADMINISTRATIVELY CONFIDENTIAL -
June 22 1972
-tEMORANDOM FORI ARTHUR FINKELSTEIN
PROM GORDON STRACHAN
SUBJECT New York Results t
I called your office yesterday to discus the New York primary results to learn that you were in the Empire State I usume you are preparing the same type of ana1yUs that you did on a preliminary basis from California When you complete that analysis please give me a call as I am particularly interested 1n where McGovern turned out his supporters I also want to know the specifics regarding the Delaney victory
GSjb PU - 73
ADMINISTRATIVELY CONPIDENTIAL l t
June 14 1972
MEMORANDUM PORI POLLOtl UP
GORDON SrRACHAN
Check witb Dave Parker on June 16 on the statue of his Celebritiee Program propoeal that he hac been working on wi1h Pout anc Porter
GSjb
ADMINISTRATIVELY CONFIDENTIAL bullbull t
June 14 1972
MEMORANDUM PORI ARTHUR PI~~LSTEIN
FROM GORDON STRACHAN
I noticed your lettar to the Editor of Politeia regardingthe 1960 election and the Alabama vote f would be intershyeted in receiv1nw oopies of your Latters to the Editor a there may be several linea that Magruder and others would want to put out through this magazine
GSjb FU - 619
ADMINISTRATIVELY CONFIDENTL~ - June 12 1972
MEMORANDUM FORI FOLLOW UP
FROM a GORDON STRACHAN
Checl on Monday June 12 regarding whether Magruder has locked Ed Pailor as the attack man for the Democratic Convention lie was going to cover Mitchell on this on -June 9
GSjb
ADMINISTRATIVELY CONFIDENTIALr lilt U- d I
June 12 1972
MEMORANDUM FOR I FOLLOW UP
FROM GORDON STRACHAN
Check on June 15 on the statue of the California and WOmen analysis at 1701
GSjb
ADMINISTRATIVELY CONFIDENTIAL - June 12 1912
MEMORANDUM PORI FOLLOW UP
GORDON STMCHAN
Check wi th Pete Dailey on the statu of the McGovern documentary which should be on 2-inoh tape on June 14
GSjb
ADMINISTRATIVELY CONFIDENTIAL ~
JWle 10 1972
MEMORANDUM FOR FOLLOW-UP
FROM C~RD01~ STRACHAN
On Tuesday June 13 I check for the Rick Fore analysis of the McGovern Orqanization in California Also get the Jerry Jones controller report on California that will be submitted to Malek
June 5 1972
Dear SirBs
Mr aldeman has aaked 1M to 811pre8 his thanks for sending ~he Collector Societys 1971 and 1l 1II181ibership cards At this time Mr Ualdeaan cannot become a member of the Society therefore the meMbership cards are beinC] returned to you so that you remoe his name from your records
Thank you
Sincerely
Gordon Straehan staff Abullbulllatant to H R Haldeman
Franklin Mint Collectors Society ranklin Center Pennsylvania 19063
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FORa LEN GARMENT
FROM GORDON STRACHAN
Pat Moynihan called Bob on June 16 to say that an amazingshynumber of people around Harvard and MIT are extremely upset at the prospect of McGovern IJ nomination ThOtle upset include many liberal Democrats One partioular individual that Moynihan thouqht you should contact on behalf of the President is Ithiel de Sola Pool of MIT
After the Democratic Convention many of these Democratic intellectuals will support the President according to Moynihan
John t4itcbell hbullbull seen a few of the intellectuals and Jeff Hart recently wrote bull story indioating that you and Mitchell were conferring with a large number of individuals who are wnot normally frequenters of the Whito HOUBemiddot
GSjb
ADMINISTRATIVELY CONPIDENTIAL I
June 29 1972
MEMORANDUM FORI DICK HOWARD
PROMs GORDON STRACHAN
SUBJECT Media ~rontorini
Attached are the Delaware Oklahoma North Dakota and Wisconsin media moni~rin9 reports Please advise me as to when we will bave the meetinq to fiqure out how
to qet more out of the media monitoring projeot
GSjb FU - 76
ADMINISTRATIVELY CONFIDENTIAL
June 29 1972
MEMORANDUM PORI LARRY HIGBY
FROMa GORDON STRACHAN
SUBJECTs surroq~ A~tek Plan
In case theres any doubt in your mind about the importance of getting the surrogate attack problem resolved once and for all please read the attached memorandum from Pat ODonnell It is the clearest statement on paper of the very substantial differences between Colsons concetion of the surrogates and Mitchells ODonnell says forget the plan but rather fill the big - already scheduled - events with surroqates
GSjb FU - 77
THE WHITE HOUSE
WASHINGTONmiddot
June 26 1972
MEMORlNDU1vl FOR HERBERT L PORTEn J CURTIS BERGE
FROM PATRICK E ODONNELL~ SUBJECT II
In response to a request for comments issued distribution of the Surrogate Attack Planll
we have put together a chronological listing of selected events taking place during the period September 4 through November 7 1972 They were chosen for a nun1ber of reasons and are oriented towards but not limited to national organizations key states major local events and miscellaneous but politiczelly advanshytageous rums Input came from such special voting blocks as youth labor blacks aged farmers veterans Jews ethnics etc etc
On cornpgtring this list with the assignrnents set forth in the Surrogate Plan ve find a plethora of occasions where either the party scheduled into the ographic area is not appropriegtte middotfor the job or there is no one alloc to the area at all Nonetheless a substantic1 number of
se Inc swill dernand and as in the past D1USt receive Cabinet level Adnllnistratioll representation Accordingly we are concerned that e npoundlexibiliti fOT covering events not included in your plan as cited in pa~c hvo of your meJYlO lill be in reality an unattail1able factor If thp- lejcl ~inrO~tFs are schednled by 1701 to cl1npaicl1
three (heys a week prinlarily on a key s tate and ~~eo ba s it is extrerndy unlikely they will be 2v(~i13b1e to do further travelling
andor spc21~ill~ to cover mm1erous or events not yet into consider~~tion by your scheduling op(~ration
In short the pLn is at least a first step towards thoughtful anel inlellirent uti1i zaiion of Ollr top spokcsrncn the canlpaigl1 Crlll1 period Hocvel we (leIinitcly feel that it is a nlatler
-2shy
of sonlC priority to cover as luany of thesc inlportant foruns as possible with Cabinet level spokesmen rather than attcmpting to create cvents on a wholesale basis SilUply to adhcre to a rough plan which by its very definition is oriented towards percentages and geographic distribution Therefore it is incumbent upon the rc election effort that all interested parties resolve these and other logistical difficulties before signing 01pound on or fornlalizing the plan
Ve have not addressed the inevitable issue of the reluctant or choosy surrogate Past cA-perience has proven these individuals to be a lTIOst disconcerting thorn in the side of progress If they are not nropcrlv and full) rnotivated the best n12n in the world
1 J 1
will crumble in execution It vill probably take at least onc head-on nleeting with the President to sufficiently ignite the fire We can discuss this at a later date
~
--ucc Gordon Strachan
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
p (7 f~r ke-s pi)) S tL-c poundgt~J ~ltY
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arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
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1 1 - - - + ~- 1 f r -
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June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 30 1972
MEMORAIiDUM FORI FOLLOW UP
FROM I GORDON STRACHAN
Follow up with Dwight on July 6 regarding his TV plan for the Republican Convention with a special emphasis on the President and First Family plans It might be advantageous to have one submitted to Bob on Friday Jly 7 Chapins overall plan for the TV aspect of the Convention 18 due after the Democratic Convention concludes on July II
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
Mru~RANDUM FOR I FOLLOW UP
FROM I GORDON STRACHAN
Cheek with Pat Salibury regarding the tickets tor -Tommyshyany night except June 27 IWo ticket it they must be purchased or six if they oan be obtained free
GSjb
ADMINISTRATIVELY CONFIDENTIAL J _ n f 1
June 15 1972
MEMORANDUM PORI
Check with Hugh Sloan on the status of the n to be released by Auquat 4 via Stana on June 16
GSjb
ADMINISTRATIVELY CONFIDENTIAL -
June 22 1972
-tEMORANDOM FORI ARTHUR FINKELSTEIN
PROM GORDON STRACHAN
SUBJECT New York Results t
I called your office yesterday to discus the New York primary results to learn that you were in the Empire State I usume you are preparing the same type of ana1yUs that you did on a preliminary basis from California When you complete that analysis please give me a call as I am particularly interested 1n where McGovern turned out his supporters I also want to know the specifics regarding the Delaney victory
GSjb PU - 73
ADMINISTRATIVELY CONPIDENTIAL l t
June 14 1972
MEMORANDUM PORI POLLOtl UP
GORDON SrRACHAN
Check witb Dave Parker on June 16 on the statue of his Celebritiee Program propoeal that he hac been working on wi1h Pout anc Porter
GSjb
ADMINISTRATIVELY CONFIDENTIAL bullbull t
June 14 1972
MEMORANDUM PORI ARTHUR PI~~LSTEIN
FROM GORDON STRACHAN
I noticed your lettar to the Editor of Politeia regardingthe 1960 election and the Alabama vote f would be intershyeted in receiv1nw oopies of your Latters to the Editor a there may be several linea that Magruder and others would want to put out through this magazine
GSjb FU - 619
ADMINISTRATIVELY CONFIDENTL~ - June 12 1972
MEMORANDUM FORI FOLLOW UP
FROM a GORDON STRACHAN
Checl on Monday June 12 regarding whether Magruder has locked Ed Pailor as the attack man for the Democratic Convention lie was going to cover Mitchell on this on -June 9
GSjb
ADMINISTRATIVELY CONFIDENTIALr lilt U- d I
June 12 1972
MEMORANDUM FOR I FOLLOW UP
FROM GORDON STRACHAN
Check on June 15 on the statue of the California and WOmen analysis at 1701
GSjb
ADMINISTRATIVELY CONFIDENTIAL - June 12 1912
MEMORANDUM PORI FOLLOW UP
GORDON STMCHAN
Check wi th Pete Dailey on the statu of the McGovern documentary which should be on 2-inoh tape on June 14
GSjb
ADMINISTRATIVELY CONFIDENTIAL ~
JWle 10 1972
MEMORANDUM FOR FOLLOW-UP
FROM C~RD01~ STRACHAN
On Tuesday June 13 I check for the Rick Fore analysis of the McGovern Orqanization in California Also get the Jerry Jones controller report on California that will be submitted to Malek
June 5 1972
Dear SirBs
Mr aldeman has aaked 1M to 811pre8 his thanks for sending ~he Collector Societys 1971 and 1l 1II181ibership cards At this time Mr Ualdeaan cannot become a member of the Society therefore the meMbership cards are beinC] returned to you so that you remoe his name from your records
Thank you
Sincerely
Gordon Straehan staff Abullbulllatant to H R Haldeman
Franklin Mint Collectors Society ranklin Center Pennsylvania 19063
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FORa LEN GARMENT
FROM GORDON STRACHAN
Pat Moynihan called Bob on June 16 to say that an amazingshynumber of people around Harvard and MIT are extremely upset at the prospect of McGovern IJ nomination ThOtle upset include many liberal Democrats One partioular individual that Moynihan thouqht you should contact on behalf of the President is Ithiel de Sola Pool of MIT
After the Democratic Convention many of these Democratic intellectuals will support the President according to Moynihan
John t4itcbell hbullbull seen a few of the intellectuals and Jeff Hart recently wrote bull story indioating that you and Mitchell were conferring with a large number of individuals who are wnot normally frequenters of the Whito HOUBemiddot
GSjb
ADMINISTRATIVELY CONPIDENTIAL I
June 29 1972
MEMORANDUM FORI DICK HOWARD
PROMs GORDON STRACHAN
SUBJECT Media ~rontorini
Attached are the Delaware Oklahoma North Dakota and Wisconsin media moni~rin9 reports Please advise me as to when we will bave the meetinq to fiqure out how
to qet more out of the media monitoring projeot
GSjb FU - 76
ADMINISTRATIVELY CONFIDENTIAL
June 29 1972
MEMORANDUM PORI LARRY HIGBY
FROMa GORDON STRACHAN
SUBJECTs surroq~ A~tek Plan
In case theres any doubt in your mind about the importance of getting the surrogate attack problem resolved once and for all please read the attached memorandum from Pat ODonnell It is the clearest statement on paper of the very substantial differences between Colsons concetion of the surrogates and Mitchells ODonnell says forget the plan but rather fill the big - already scheduled - events with surroqates
GSjb FU - 77
THE WHITE HOUSE
WASHINGTONmiddot
June 26 1972
MEMORlNDU1vl FOR HERBERT L PORTEn J CURTIS BERGE
FROM PATRICK E ODONNELL~ SUBJECT II
In response to a request for comments issued distribution of the Surrogate Attack Planll
we have put together a chronological listing of selected events taking place during the period September 4 through November 7 1972 They were chosen for a nun1ber of reasons and are oriented towards but not limited to national organizations key states major local events and miscellaneous but politiczelly advanshytageous rums Input came from such special voting blocks as youth labor blacks aged farmers veterans Jews ethnics etc etc
On cornpgtring this list with the assignrnents set forth in the Surrogate Plan ve find a plethora of occasions where either the party scheduled into the ographic area is not appropriegtte middotfor the job or there is no one alloc to the area at all Nonetheless a substantic1 number of
se Inc swill dernand and as in the past D1USt receive Cabinet level Adnllnistratioll representation Accordingly we are concerned that e npoundlexibiliti fOT covering events not included in your plan as cited in pa~c hvo of your meJYlO lill be in reality an unattail1able factor If thp- lejcl ~inrO~tFs are schednled by 1701 to cl1npaicl1
three (heys a week prinlarily on a key s tate and ~~eo ba s it is extrerndy unlikely they will be 2v(~i13b1e to do further travelling
andor spc21~ill~ to cover mm1erous or events not yet into consider~~tion by your scheduling op(~ration
In short the pLn is at least a first step towards thoughtful anel inlellirent uti1i zaiion of Ollr top spokcsrncn the canlpaigl1 Crlll1 period Hocvel we (leIinitcly feel that it is a nlatler
-2shy
of sonlC priority to cover as luany of thesc inlportant foruns as possible with Cabinet level spokesmen rather than attcmpting to create cvents on a wholesale basis SilUply to adhcre to a rough plan which by its very definition is oriented towards percentages and geographic distribution Therefore it is incumbent upon the rc election effort that all interested parties resolve these and other logistical difficulties before signing 01pound on or fornlalizing the plan
Ve have not addressed the inevitable issue of the reluctant or choosy surrogate Past cA-perience has proven these individuals to be a lTIOst disconcerting thorn in the side of progress If they are not nropcrlv and full) rnotivated the best n12n in the world
1 J 1
will crumble in execution It vill probably take at least onc head-on nleeting with the President to sufficiently ignite the fire We can discuss this at a later date
~
--ucc Gordon Strachan
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
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arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
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ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
Mru~RANDUM FOR I FOLLOW UP
FROM I GORDON STRACHAN
Cheek with Pat Salibury regarding the tickets tor -Tommyshyany night except June 27 IWo ticket it they must be purchased or six if they oan be obtained free
GSjb
ADMINISTRATIVELY CONFIDENTIAL J _ n f 1
June 15 1972
MEMORANDUM PORI
Check with Hugh Sloan on the status of the n to be released by Auquat 4 via Stana on June 16
GSjb
ADMINISTRATIVELY CONFIDENTIAL -
June 22 1972
-tEMORANDOM FORI ARTHUR FINKELSTEIN
PROM GORDON STRACHAN
SUBJECT New York Results t
I called your office yesterday to discus the New York primary results to learn that you were in the Empire State I usume you are preparing the same type of ana1yUs that you did on a preliminary basis from California When you complete that analysis please give me a call as I am particularly interested 1n where McGovern turned out his supporters I also want to know the specifics regarding the Delaney victory
GSjb PU - 73
ADMINISTRATIVELY CONPIDENTIAL l t
June 14 1972
MEMORANDUM PORI POLLOtl UP
GORDON SrRACHAN
Check witb Dave Parker on June 16 on the statue of his Celebritiee Program propoeal that he hac been working on wi1h Pout anc Porter
GSjb
ADMINISTRATIVELY CONFIDENTIAL bullbull t
June 14 1972
MEMORANDUM PORI ARTHUR PI~~LSTEIN
FROM GORDON STRACHAN
I noticed your lettar to the Editor of Politeia regardingthe 1960 election and the Alabama vote f would be intershyeted in receiv1nw oopies of your Latters to the Editor a there may be several linea that Magruder and others would want to put out through this magazine
GSjb FU - 619
ADMINISTRATIVELY CONFIDENTL~ - June 12 1972
MEMORANDUM FORI FOLLOW UP
FROM a GORDON STRACHAN
Checl on Monday June 12 regarding whether Magruder has locked Ed Pailor as the attack man for the Democratic Convention lie was going to cover Mitchell on this on -June 9
GSjb
ADMINISTRATIVELY CONFIDENTIALr lilt U- d I
June 12 1972
MEMORANDUM FOR I FOLLOW UP
FROM GORDON STRACHAN
Check on June 15 on the statue of the California and WOmen analysis at 1701
GSjb
ADMINISTRATIVELY CONFIDENTIAL - June 12 1912
MEMORANDUM PORI FOLLOW UP
GORDON STMCHAN
Check wi th Pete Dailey on the statu of the McGovern documentary which should be on 2-inoh tape on June 14
GSjb
ADMINISTRATIVELY CONFIDENTIAL ~
JWle 10 1972
MEMORANDUM FOR FOLLOW-UP
FROM C~RD01~ STRACHAN
On Tuesday June 13 I check for the Rick Fore analysis of the McGovern Orqanization in California Also get the Jerry Jones controller report on California that will be submitted to Malek
June 5 1972
Dear SirBs
Mr aldeman has aaked 1M to 811pre8 his thanks for sending ~he Collector Societys 1971 and 1l 1II181ibership cards At this time Mr Ualdeaan cannot become a member of the Society therefore the meMbership cards are beinC] returned to you so that you remoe his name from your records
Thank you
Sincerely
Gordon Straehan staff Abullbulllatant to H R Haldeman
Franklin Mint Collectors Society ranklin Center Pennsylvania 19063
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FORa LEN GARMENT
FROM GORDON STRACHAN
Pat Moynihan called Bob on June 16 to say that an amazingshynumber of people around Harvard and MIT are extremely upset at the prospect of McGovern IJ nomination ThOtle upset include many liberal Democrats One partioular individual that Moynihan thouqht you should contact on behalf of the President is Ithiel de Sola Pool of MIT
After the Democratic Convention many of these Democratic intellectuals will support the President according to Moynihan
John t4itcbell hbullbull seen a few of the intellectuals and Jeff Hart recently wrote bull story indioating that you and Mitchell were conferring with a large number of individuals who are wnot normally frequenters of the Whito HOUBemiddot
GSjb
ADMINISTRATIVELY CONPIDENTIAL I
June 29 1972
MEMORANDUM FORI DICK HOWARD
PROMs GORDON STRACHAN
SUBJECT Media ~rontorini
Attached are the Delaware Oklahoma North Dakota and Wisconsin media moni~rin9 reports Please advise me as to when we will bave the meetinq to fiqure out how
to qet more out of the media monitoring projeot
GSjb FU - 76
ADMINISTRATIVELY CONFIDENTIAL
June 29 1972
MEMORANDUM PORI LARRY HIGBY
FROMa GORDON STRACHAN
SUBJECTs surroq~ A~tek Plan
In case theres any doubt in your mind about the importance of getting the surrogate attack problem resolved once and for all please read the attached memorandum from Pat ODonnell It is the clearest statement on paper of the very substantial differences between Colsons concetion of the surrogates and Mitchells ODonnell says forget the plan but rather fill the big - already scheduled - events with surroqates
GSjb FU - 77
THE WHITE HOUSE
WASHINGTONmiddot
June 26 1972
MEMORlNDU1vl FOR HERBERT L PORTEn J CURTIS BERGE
FROM PATRICK E ODONNELL~ SUBJECT II
In response to a request for comments issued distribution of the Surrogate Attack Planll
we have put together a chronological listing of selected events taking place during the period September 4 through November 7 1972 They were chosen for a nun1ber of reasons and are oriented towards but not limited to national organizations key states major local events and miscellaneous but politiczelly advanshytageous rums Input came from such special voting blocks as youth labor blacks aged farmers veterans Jews ethnics etc etc
On cornpgtring this list with the assignrnents set forth in the Surrogate Plan ve find a plethora of occasions where either the party scheduled into the ographic area is not appropriegtte middotfor the job or there is no one alloc to the area at all Nonetheless a substantic1 number of
se Inc swill dernand and as in the past D1USt receive Cabinet level Adnllnistratioll representation Accordingly we are concerned that e npoundlexibiliti fOT covering events not included in your plan as cited in pa~c hvo of your meJYlO lill be in reality an unattail1able factor If thp- lejcl ~inrO~tFs are schednled by 1701 to cl1npaicl1
three (heys a week prinlarily on a key s tate and ~~eo ba s it is extrerndy unlikely they will be 2v(~i13b1e to do further travelling
andor spc21~ill~ to cover mm1erous or events not yet into consider~~tion by your scheduling op(~ration
In short the pLn is at least a first step towards thoughtful anel inlellirent uti1i zaiion of Ollr top spokcsrncn the canlpaigl1 Crlll1 period Hocvel we (leIinitcly feel that it is a nlatler
-2shy
of sonlC priority to cover as luany of thesc inlportant foruns as possible with Cabinet level spokesmen rather than attcmpting to create cvents on a wholesale basis SilUply to adhcre to a rough plan which by its very definition is oriented towards percentages and geographic distribution Therefore it is incumbent upon the rc election effort that all interested parties resolve these and other logistical difficulties before signing 01pound on or fornlalizing the plan
Ve have not addressed the inevitable issue of the reluctant or choosy surrogate Past cA-perience has proven these individuals to be a lTIOst disconcerting thorn in the side of progress If they are not nropcrlv and full) rnotivated the best n12n in the world
1 J 1
will crumble in execution It vill probably take at least onc head-on nleeting with the President to sufficiently ignite the fire We can discuss this at a later date
~
--ucc Gordon Strachan
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
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News - (Analysis and important clips) shy
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(Analysis with emphasis
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By ~~llA~middot~1yen From
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11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
ADMINISTRATIVELY CONFIDENTIAL J _ n f 1
June 15 1972
MEMORANDUM PORI
Check with Hugh Sloan on the status of the n to be released by Auquat 4 via Stana on June 16
GSjb
ADMINISTRATIVELY CONFIDENTIAL -
June 22 1972
-tEMORANDOM FORI ARTHUR FINKELSTEIN
PROM GORDON STRACHAN
SUBJECT New York Results t
I called your office yesterday to discus the New York primary results to learn that you were in the Empire State I usume you are preparing the same type of ana1yUs that you did on a preliminary basis from California When you complete that analysis please give me a call as I am particularly interested 1n where McGovern turned out his supporters I also want to know the specifics regarding the Delaney victory
GSjb PU - 73
ADMINISTRATIVELY CONPIDENTIAL l t
June 14 1972
MEMORANDUM PORI POLLOtl UP
GORDON SrRACHAN
Check witb Dave Parker on June 16 on the statue of his Celebritiee Program propoeal that he hac been working on wi1h Pout anc Porter
GSjb
ADMINISTRATIVELY CONFIDENTIAL bullbull t
June 14 1972
MEMORANDUM PORI ARTHUR PI~~LSTEIN
FROM GORDON STRACHAN
I noticed your lettar to the Editor of Politeia regardingthe 1960 election and the Alabama vote f would be intershyeted in receiv1nw oopies of your Latters to the Editor a there may be several linea that Magruder and others would want to put out through this magazine
GSjb FU - 619
ADMINISTRATIVELY CONFIDENTL~ - June 12 1972
MEMORANDUM FORI FOLLOW UP
FROM a GORDON STRACHAN
Checl on Monday June 12 regarding whether Magruder has locked Ed Pailor as the attack man for the Democratic Convention lie was going to cover Mitchell on this on -June 9
GSjb
ADMINISTRATIVELY CONFIDENTIALr lilt U- d I
June 12 1972
MEMORANDUM FOR I FOLLOW UP
FROM GORDON STRACHAN
Check on June 15 on the statue of the California and WOmen analysis at 1701
GSjb
ADMINISTRATIVELY CONFIDENTIAL - June 12 1912
MEMORANDUM PORI FOLLOW UP
GORDON STMCHAN
Check wi th Pete Dailey on the statu of the McGovern documentary which should be on 2-inoh tape on June 14
GSjb
ADMINISTRATIVELY CONFIDENTIAL ~
JWle 10 1972
MEMORANDUM FOR FOLLOW-UP
FROM C~RD01~ STRACHAN
On Tuesday June 13 I check for the Rick Fore analysis of the McGovern Orqanization in California Also get the Jerry Jones controller report on California that will be submitted to Malek
June 5 1972
Dear SirBs
Mr aldeman has aaked 1M to 811pre8 his thanks for sending ~he Collector Societys 1971 and 1l 1II181ibership cards At this time Mr Ualdeaan cannot become a member of the Society therefore the meMbership cards are beinC] returned to you so that you remoe his name from your records
Thank you
Sincerely
Gordon Straehan staff Abullbulllatant to H R Haldeman
Franklin Mint Collectors Society ranklin Center Pennsylvania 19063
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FORa LEN GARMENT
FROM GORDON STRACHAN
Pat Moynihan called Bob on June 16 to say that an amazingshynumber of people around Harvard and MIT are extremely upset at the prospect of McGovern IJ nomination ThOtle upset include many liberal Democrats One partioular individual that Moynihan thouqht you should contact on behalf of the President is Ithiel de Sola Pool of MIT
After the Democratic Convention many of these Democratic intellectuals will support the President according to Moynihan
John t4itcbell hbullbull seen a few of the intellectuals and Jeff Hart recently wrote bull story indioating that you and Mitchell were conferring with a large number of individuals who are wnot normally frequenters of the Whito HOUBemiddot
GSjb
ADMINISTRATIVELY CONPIDENTIAL I
June 29 1972
MEMORANDUM FORI DICK HOWARD
PROMs GORDON STRACHAN
SUBJECT Media ~rontorini
Attached are the Delaware Oklahoma North Dakota and Wisconsin media moni~rin9 reports Please advise me as to when we will bave the meetinq to fiqure out how
to qet more out of the media monitoring projeot
GSjb FU - 76
ADMINISTRATIVELY CONFIDENTIAL
June 29 1972
MEMORANDUM PORI LARRY HIGBY
FROMa GORDON STRACHAN
SUBJECTs surroq~ A~tek Plan
In case theres any doubt in your mind about the importance of getting the surrogate attack problem resolved once and for all please read the attached memorandum from Pat ODonnell It is the clearest statement on paper of the very substantial differences between Colsons concetion of the surrogates and Mitchells ODonnell says forget the plan but rather fill the big - already scheduled - events with surroqates
GSjb FU - 77
THE WHITE HOUSE
WASHINGTONmiddot
June 26 1972
MEMORlNDU1vl FOR HERBERT L PORTEn J CURTIS BERGE
FROM PATRICK E ODONNELL~ SUBJECT II
In response to a request for comments issued distribution of the Surrogate Attack Planll
we have put together a chronological listing of selected events taking place during the period September 4 through November 7 1972 They were chosen for a nun1ber of reasons and are oriented towards but not limited to national organizations key states major local events and miscellaneous but politiczelly advanshytageous rums Input came from such special voting blocks as youth labor blacks aged farmers veterans Jews ethnics etc etc
On cornpgtring this list with the assignrnents set forth in the Surrogate Plan ve find a plethora of occasions where either the party scheduled into the ographic area is not appropriegtte middotfor the job or there is no one alloc to the area at all Nonetheless a substantic1 number of
se Inc swill dernand and as in the past D1USt receive Cabinet level Adnllnistratioll representation Accordingly we are concerned that e npoundlexibiliti fOT covering events not included in your plan as cited in pa~c hvo of your meJYlO lill be in reality an unattail1able factor If thp- lejcl ~inrO~tFs are schednled by 1701 to cl1npaicl1
three (heys a week prinlarily on a key s tate and ~~eo ba s it is extrerndy unlikely they will be 2v(~i13b1e to do further travelling
andor spc21~ill~ to cover mm1erous or events not yet into consider~~tion by your scheduling op(~ration
In short the pLn is at least a first step towards thoughtful anel inlellirent uti1i zaiion of Ollr top spokcsrncn the canlpaigl1 Crlll1 period Hocvel we (leIinitcly feel that it is a nlatler
-2shy
of sonlC priority to cover as luany of thesc inlportant foruns as possible with Cabinet level spokesmen rather than attcmpting to create cvents on a wholesale basis SilUply to adhcre to a rough plan which by its very definition is oriented towards percentages and geographic distribution Therefore it is incumbent upon the rc election effort that all interested parties resolve these and other logistical difficulties before signing 01pound on or fornlalizing the plan
Ve have not addressed the inevitable issue of the reluctant or choosy surrogate Past cA-perience has proven these individuals to be a lTIOst disconcerting thorn in the side of progress If they are not nropcrlv and full) rnotivated the best n12n in the world
1 J 1
will crumble in execution It vill probably take at least onc head-on nleeting with the President to sufficiently ignite the fire We can discuss this at a later date
~
--ucc Gordon Strachan
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
p (7 f~r ke-s pi)) S tL-c poundgt~J ~ltY
Television 2nd T1 -t 0 (~ 1 h h~~~~~~~_~_~~~~~~~_~~~~~~c na YS1S Wlt emp asis on TV) shy
C
Ur
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C
r tpound6idyC 1shy
--i he a7p~tdONZ fd 0 Y
a-v jf
(spczers nes conferences etc) shy
activities and c------
cltIG
(( Smiddotc
Prohl c 1~l ns-----~~~-~-~ ----shy
~Lo
Week of ~~1~~----------
From -Si-LL ft1rltcA
News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
If~If( 4- ~1 ~(trtcJ amp6l(I4 crey- c-lt JfAeJ ~Iif
tcltpJ5~
on TV) shy
t2ltJ~~cJr 1shyA1poundlt-5
-~ ht ATQ4tfdCNk lJpound1A 5 dCl t - 1 6 ~middotd()y
Television and
eA y Cc
(Analysis with emphasis
k centf
ampv ~I31~- lt~
(speakeltrs news conferences etc) 2ctivities and
5()t Ile) ~Jcf
Jt( middotL~middoti$lt lthd
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tr-~-~ n ~j~~ r --~--
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By ~~llA~middot~1yen From
-----------~-----~---~-
SUL i - ~~ltC2C -3 aomiddot L ri
11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
ADMINISTRATIVELY CONFIDENTIAL -
June 22 1972
-tEMORANDOM FORI ARTHUR FINKELSTEIN
PROM GORDON STRACHAN
SUBJECT New York Results t
I called your office yesterday to discus the New York primary results to learn that you were in the Empire State I usume you are preparing the same type of ana1yUs that you did on a preliminary basis from California When you complete that analysis please give me a call as I am particularly interested 1n where McGovern turned out his supporters I also want to know the specifics regarding the Delaney victory
GSjb PU - 73
ADMINISTRATIVELY CONPIDENTIAL l t
June 14 1972
MEMORANDUM PORI POLLOtl UP
GORDON SrRACHAN
Check witb Dave Parker on June 16 on the statue of his Celebritiee Program propoeal that he hac been working on wi1h Pout anc Porter
GSjb
ADMINISTRATIVELY CONFIDENTIAL bullbull t
June 14 1972
MEMORANDUM PORI ARTHUR PI~~LSTEIN
FROM GORDON STRACHAN
I noticed your lettar to the Editor of Politeia regardingthe 1960 election and the Alabama vote f would be intershyeted in receiv1nw oopies of your Latters to the Editor a there may be several linea that Magruder and others would want to put out through this magazine
GSjb FU - 619
ADMINISTRATIVELY CONFIDENTL~ - June 12 1972
MEMORANDUM FORI FOLLOW UP
FROM a GORDON STRACHAN
Checl on Monday June 12 regarding whether Magruder has locked Ed Pailor as the attack man for the Democratic Convention lie was going to cover Mitchell on this on -June 9
GSjb
ADMINISTRATIVELY CONFIDENTIALr lilt U- d I
June 12 1972
MEMORANDUM FOR I FOLLOW UP
FROM GORDON STRACHAN
Check on June 15 on the statue of the California and WOmen analysis at 1701
GSjb
ADMINISTRATIVELY CONFIDENTIAL - June 12 1912
MEMORANDUM PORI FOLLOW UP
GORDON STMCHAN
Check wi th Pete Dailey on the statu of the McGovern documentary which should be on 2-inoh tape on June 14
GSjb
ADMINISTRATIVELY CONFIDENTIAL ~
JWle 10 1972
MEMORANDUM FOR FOLLOW-UP
FROM C~RD01~ STRACHAN
On Tuesday June 13 I check for the Rick Fore analysis of the McGovern Orqanization in California Also get the Jerry Jones controller report on California that will be submitted to Malek
June 5 1972
Dear SirBs
Mr aldeman has aaked 1M to 811pre8 his thanks for sending ~he Collector Societys 1971 and 1l 1II181ibership cards At this time Mr Ualdeaan cannot become a member of the Society therefore the meMbership cards are beinC] returned to you so that you remoe his name from your records
Thank you
Sincerely
Gordon Straehan staff Abullbulllatant to H R Haldeman
Franklin Mint Collectors Society ranklin Center Pennsylvania 19063
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FORa LEN GARMENT
FROM GORDON STRACHAN
Pat Moynihan called Bob on June 16 to say that an amazingshynumber of people around Harvard and MIT are extremely upset at the prospect of McGovern IJ nomination ThOtle upset include many liberal Democrats One partioular individual that Moynihan thouqht you should contact on behalf of the President is Ithiel de Sola Pool of MIT
After the Democratic Convention many of these Democratic intellectuals will support the President according to Moynihan
John t4itcbell hbullbull seen a few of the intellectuals and Jeff Hart recently wrote bull story indioating that you and Mitchell were conferring with a large number of individuals who are wnot normally frequenters of the Whito HOUBemiddot
GSjb
ADMINISTRATIVELY CONPIDENTIAL I
June 29 1972
MEMORANDUM FORI DICK HOWARD
PROMs GORDON STRACHAN
SUBJECT Media ~rontorini
Attached are the Delaware Oklahoma North Dakota and Wisconsin media moni~rin9 reports Please advise me as to when we will bave the meetinq to fiqure out how
to qet more out of the media monitoring projeot
GSjb FU - 76
ADMINISTRATIVELY CONFIDENTIAL
June 29 1972
MEMORANDUM PORI LARRY HIGBY
FROMa GORDON STRACHAN
SUBJECTs surroq~ A~tek Plan
In case theres any doubt in your mind about the importance of getting the surrogate attack problem resolved once and for all please read the attached memorandum from Pat ODonnell It is the clearest statement on paper of the very substantial differences between Colsons concetion of the surrogates and Mitchells ODonnell says forget the plan but rather fill the big - already scheduled - events with surroqates
GSjb FU - 77
THE WHITE HOUSE
WASHINGTONmiddot
June 26 1972
MEMORlNDU1vl FOR HERBERT L PORTEn J CURTIS BERGE
FROM PATRICK E ODONNELL~ SUBJECT II
In response to a request for comments issued distribution of the Surrogate Attack Planll
we have put together a chronological listing of selected events taking place during the period September 4 through November 7 1972 They were chosen for a nun1ber of reasons and are oriented towards but not limited to national organizations key states major local events and miscellaneous but politiczelly advanshytageous rums Input came from such special voting blocks as youth labor blacks aged farmers veterans Jews ethnics etc etc
On cornpgtring this list with the assignrnents set forth in the Surrogate Plan ve find a plethora of occasions where either the party scheduled into the ographic area is not appropriegtte middotfor the job or there is no one alloc to the area at all Nonetheless a substantic1 number of
se Inc swill dernand and as in the past D1USt receive Cabinet level Adnllnistratioll representation Accordingly we are concerned that e npoundlexibiliti fOT covering events not included in your plan as cited in pa~c hvo of your meJYlO lill be in reality an unattail1able factor If thp- lejcl ~inrO~tFs are schednled by 1701 to cl1npaicl1
three (heys a week prinlarily on a key s tate and ~~eo ba s it is extrerndy unlikely they will be 2v(~i13b1e to do further travelling
andor spc21~ill~ to cover mm1erous or events not yet into consider~~tion by your scheduling op(~ration
In short the pLn is at least a first step towards thoughtful anel inlellirent uti1i zaiion of Ollr top spokcsrncn the canlpaigl1 Crlll1 period Hocvel we (leIinitcly feel that it is a nlatler
-2shy
of sonlC priority to cover as luany of thesc inlportant foruns as possible with Cabinet level spokesmen rather than attcmpting to create cvents on a wholesale basis SilUply to adhcre to a rough plan which by its very definition is oriented towards percentages and geographic distribution Therefore it is incumbent upon the rc election effort that all interested parties resolve these and other logistical difficulties before signing 01pound on or fornlalizing the plan
Ve have not addressed the inevitable issue of the reluctant or choosy surrogate Past cA-perience has proven these individuals to be a lTIOst disconcerting thorn in the side of progress If they are not nropcrlv and full) rnotivated the best n12n in the world
1 J 1
will crumble in execution It vill probably take at least onc head-on nleeting with the President to sufficiently ignite the fire We can discuss this at a later date
~
--ucc Gordon Strachan
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
p (7 f~r ke-s pi)) S tL-c poundgt~J ~ltY
Television 2nd T1 -t 0 (~ 1 h h~~~~~~~_~_~~~~~~~_~~~~~~c na YS1S Wlt emp asis on TV) shy
C
Ur
CIt
C
r tpound6idyC 1shy
--i he a7p~tdONZ fd 0 Y
a-v jf
(spczers nes conferences etc) shy
activities and c------
cltIG
(( Smiddotc
Prohl c 1~l ns-----~~~-~-~ ----shy
~Lo
Week of ~~1~~----------
From -Si-LL ft1rltcA
News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
If~If( 4- ~1 ~(trtcJ amp6l(I4 crey- c-lt JfAeJ ~Iif
tcltpJ5~
on TV) shy
t2ltJ~~cJr 1shyA1poundlt-5
-~ ht ATQ4tfdCNk lJpound1A 5 dCl t - 1 6 ~middotd()y
Television and
eA y Cc
(Analysis with emphasis
k centf
ampv ~I31~- lt~
(speakeltrs news conferences etc) 2ctivities and
5()t Ile) ~Jcf
Jt( middotL~middoti$lt lthd
$(7b~ cl lt t ~
~tJ
tr-~-~ n ~j~~ r --~--
Fi 1~middot T~ ~~ lI bull ry middoter 7J~gt~_ ClllY
By ~~llA~middot~1yen From
-----------~-----~---~-
SUL i - ~~ltC2C -3 aomiddot L ri
11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
ADMINISTRATIVELY CONPIDENTIAL l t
June 14 1972
MEMORANDUM PORI POLLOtl UP
GORDON SrRACHAN
Check witb Dave Parker on June 16 on the statue of his Celebritiee Program propoeal that he hac been working on wi1h Pout anc Porter
GSjb
ADMINISTRATIVELY CONFIDENTIAL bullbull t
June 14 1972
MEMORANDUM PORI ARTHUR PI~~LSTEIN
FROM GORDON STRACHAN
I noticed your lettar to the Editor of Politeia regardingthe 1960 election and the Alabama vote f would be intershyeted in receiv1nw oopies of your Latters to the Editor a there may be several linea that Magruder and others would want to put out through this magazine
GSjb FU - 619
ADMINISTRATIVELY CONFIDENTL~ - June 12 1972
MEMORANDUM FORI FOLLOW UP
FROM a GORDON STRACHAN
Checl on Monday June 12 regarding whether Magruder has locked Ed Pailor as the attack man for the Democratic Convention lie was going to cover Mitchell on this on -June 9
GSjb
ADMINISTRATIVELY CONFIDENTIALr lilt U- d I
June 12 1972
MEMORANDUM FOR I FOLLOW UP
FROM GORDON STRACHAN
Check on June 15 on the statue of the California and WOmen analysis at 1701
GSjb
ADMINISTRATIVELY CONFIDENTIAL - June 12 1912
MEMORANDUM PORI FOLLOW UP
GORDON STMCHAN
Check wi th Pete Dailey on the statu of the McGovern documentary which should be on 2-inoh tape on June 14
GSjb
ADMINISTRATIVELY CONFIDENTIAL ~
JWle 10 1972
MEMORANDUM FOR FOLLOW-UP
FROM C~RD01~ STRACHAN
On Tuesday June 13 I check for the Rick Fore analysis of the McGovern Orqanization in California Also get the Jerry Jones controller report on California that will be submitted to Malek
June 5 1972
Dear SirBs
Mr aldeman has aaked 1M to 811pre8 his thanks for sending ~he Collector Societys 1971 and 1l 1II181ibership cards At this time Mr Ualdeaan cannot become a member of the Society therefore the meMbership cards are beinC] returned to you so that you remoe his name from your records
Thank you
Sincerely
Gordon Straehan staff Abullbulllatant to H R Haldeman
Franklin Mint Collectors Society ranklin Center Pennsylvania 19063
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FORa LEN GARMENT
FROM GORDON STRACHAN
Pat Moynihan called Bob on June 16 to say that an amazingshynumber of people around Harvard and MIT are extremely upset at the prospect of McGovern IJ nomination ThOtle upset include many liberal Democrats One partioular individual that Moynihan thouqht you should contact on behalf of the President is Ithiel de Sola Pool of MIT
After the Democratic Convention many of these Democratic intellectuals will support the President according to Moynihan
John t4itcbell hbullbull seen a few of the intellectuals and Jeff Hart recently wrote bull story indioating that you and Mitchell were conferring with a large number of individuals who are wnot normally frequenters of the Whito HOUBemiddot
GSjb
ADMINISTRATIVELY CONPIDENTIAL I
June 29 1972
MEMORANDUM FORI DICK HOWARD
PROMs GORDON STRACHAN
SUBJECT Media ~rontorini
Attached are the Delaware Oklahoma North Dakota and Wisconsin media moni~rin9 reports Please advise me as to when we will bave the meetinq to fiqure out how
to qet more out of the media monitoring projeot
GSjb FU - 76
ADMINISTRATIVELY CONFIDENTIAL
June 29 1972
MEMORANDUM PORI LARRY HIGBY
FROMa GORDON STRACHAN
SUBJECTs surroq~ A~tek Plan
In case theres any doubt in your mind about the importance of getting the surrogate attack problem resolved once and for all please read the attached memorandum from Pat ODonnell It is the clearest statement on paper of the very substantial differences between Colsons concetion of the surrogates and Mitchells ODonnell says forget the plan but rather fill the big - already scheduled - events with surroqates
GSjb FU - 77
THE WHITE HOUSE
WASHINGTONmiddot
June 26 1972
MEMORlNDU1vl FOR HERBERT L PORTEn J CURTIS BERGE
FROM PATRICK E ODONNELL~ SUBJECT II
In response to a request for comments issued distribution of the Surrogate Attack Planll
we have put together a chronological listing of selected events taking place during the period September 4 through November 7 1972 They were chosen for a nun1ber of reasons and are oriented towards but not limited to national organizations key states major local events and miscellaneous but politiczelly advanshytageous rums Input came from such special voting blocks as youth labor blacks aged farmers veterans Jews ethnics etc etc
On cornpgtring this list with the assignrnents set forth in the Surrogate Plan ve find a plethora of occasions where either the party scheduled into the ographic area is not appropriegtte middotfor the job or there is no one alloc to the area at all Nonetheless a substantic1 number of
se Inc swill dernand and as in the past D1USt receive Cabinet level Adnllnistratioll representation Accordingly we are concerned that e npoundlexibiliti fOT covering events not included in your plan as cited in pa~c hvo of your meJYlO lill be in reality an unattail1able factor If thp- lejcl ~inrO~tFs are schednled by 1701 to cl1npaicl1
three (heys a week prinlarily on a key s tate and ~~eo ba s it is extrerndy unlikely they will be 2v(~i13b1e to do further travelling
andor spc21~ill~ to cover mm1erous or events not yet into consider~~tion by your scheduling op(~ration
In short the pLn is at least a first step towards thoughtful anel inlellirent uti1i zaiion of Ollr top spokcsrncn the canlpaigl1 Crlll1 period Hocvel we (leIinitcly feel that it is a nlatler
-2shy
of sonlC priority to cover as luany of thesc inlportant foruns as possible with Cabinet level spokesmen rather than attcmpting to create cvents on a wholesale basis SilUply to adhcre to a rough plan which by its very definition is oriented towards percentages and geographic distribution Therefore it is incumbent upon the rc election effort that all interested parties resolve these and other logistical difficulties before signing 01pound on or fornlalizing the plan
Ve have not addressed the inevitable issue of the reluctant or choosy surrogate Past cA-perience has proven these individuals to be a lTIOst disconcerting thorn in the side of progress If they are not nropcrlv and full) rnotivated the best n12n in the world
1 J 1
will crumble in execution It vill probably take at least onc head-on nleeting with the President to sufficiently ignite the fire We can discuss this at a later date
~
--ucc Gordon Strachan
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
p (7 f~r ke-s pi)) S tL-c poundgt~J ~ltY
Television 2nd T1 -t 0 (~ 1 h h~~~~~~~_~_~~~~~~~_~~~~~~c na YS1S Wlt emp asis on TV) shy
C
Ur
CIt
C
r tpound6idyC 1shy
--i he a7p~tdONZ fd 0 Y
a-v jf
(spczers nes conferences etc) shy
activities and c------
cltIG
(( Smiddotc
Prohl c 1~l ns-----~~~-~-~ ----shy
~Lo
Week of ~~1~~----------
From -Si-LL ft1rltcA
News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
If~If( 4- ~1 ~(trtcJ amp6l(I4 crey- c-lt JfAeJ ~Iif
tcltpJ5~
on TV) shy
t2ltJ~~cJr 1shyA1poundlt-5
-~ ht ATQ4tfdCNk lJpound1A 5 dCl t - 1 6 ~middotd()y
Television and
eA y Cc
(Analysis with emphasis
k centf
ampv ~I31~- lt~
(speakeltrs news conferences etc) 2ctivities and
5()t Ile) ~Jcf
Jt( middotL~middoti$lt lthd
$(7b~ cl lt t ~
~tJ
tr-~-~ n ~j~~ r --~--
Fi 1~middot T~ ~~ lI bull ry middoter 7J~gt~_ ClllY
By ~~llA~middot~1yen From
-----------~-----~---~-
SUL i - ~~ltC2C -3 aomiddot L ri
11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
ADMINISTRATIVELY CONFIDENTIAL bullbull t
June 14 1972
MEMORANDUM PORI ARTHUR PI~~LSTEIN
FROM GORDON STRACHAN
I noticed your lettar to the Editor of Politeia regardingthe 1960 election and the Alabama vote f would be intershyeted in receiv1nw oopies of your Latters to the Editor a there may be several linea that Magruder and others would want to put out through this magazine
GSjb FU - 619
ADMINISTRATIVELY CONFIDENTL~ - June 12 1972
MEMORANDUM FORI FOLLOW UP
FROM a GORDON STRACHAN
Checl on Monday June 12 regarding whether Magruder has locked Ed Pailor as the attack man for the Democratic Convention lie was going to cover Mitchell on this on -June 9
GSjb
ADMINISTRATIVELY CONFIDENTIALr lilt U- d I
June 12 1972
MEMORANDUM FOR I FOLLOW UP
FROM GORDON STRACHAN
Check on June 15 on the statue of the California and WOmen analysis at 1701
GSjb
ADMINISTRATIVELY CONFIDENTIAL - June 12 1912
MEMORANDUM PORI FOLLOW UP
GORDON STMCHAN
Check wi th Pete Dailey on the statu of the McGovern documentary which should be on 2-inoh tape on June 14
GSjb
ADMINISTRATIVELY CONFIDENTIAL ~
JWle 10 1972
MEMORANDUM FOR FOLLOW-UP
FROM C~RD01~ STRACHAN
On Tuesday June 13 I check for the Rick Fore analysis of the McGovern Orqanization in California Also get the Jerry Jones controller report on California that will be submitted to Malek
June 5 1972
Dear SirBs
Mr aldeman has aaked 1M to 811pre8 his thanks for sending ~he Collector Societys 1971 and 1l 1II181ibership cards At this time Mr Ualdeaan cannot become a member of the Society therefore the meMbership cards are beinC] returned to you so that you remoe his name from your records
Thank you
Sincerely
Gordon Straehan staff Abullbulllatant to H R Haldeman
Franklin Mint Collectors Society ranklin Center Pennsylvania 19063
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FORa LEN GARMENT
FROM GORDON STRACHAN
Pat Moynihan called Bob on June 16 to say that an amazingshynumber of people around Harvard and MIT are extremely upset at the prospect of McGovern IJ nomination ThOtle upset include many liberal Democrats One partioular individual that Moynihan thouqht you should contact on behalf of the President is Ithiel de Sola Pool of MIT
After the Democratic Convention many of these Democratic intellectuals will support the President according to Moynihan
John t4itcbell hbullbull seen a few of the intellectuals and Jeff Hart recently wrote bull story indioating that you and Mitchell were conferring with a large number of individuals who are wnot normally frequenters of the Whito HOUBemiddot
GSjb
ADMINISTRATIVELY CONPIDENTIAL I
June 29 1972
MEMORANDUM FORI DICK HOWARD
PROMs GORDON STRACHAN
SUBJECT Media ~rontorini
Attached are the Delaware Oklahoma North Dakota and Wisconsin media moni~rin9 reports Please advise me as to when we will bave the meetinq to fiqure out how
to qet more out of the media monitoring projeot
GSjb FU - 76
ADMINISTRATIVELY CONFIDENTIAL
June 29 1972
MEMORANDUM PORI LARRY HIGBY
FROMa GORDON STRACHAN
SUBJECTs surroq~ A~tek Plan
In case theres any doubt in your mind about the importance of getting the surrogate attack problem resolved once and for all please read the attached memorandum from Pat ODonnell It is the clearest statement on paper of the very substantial differences between Colsons concetion of the surrogates and Mitchells ODonnell says forget the plan but rather fill the big - already scheduled - events with surroqates
GSjb FU - 77
THE WHITE HOUSE
WASHINGTONmiddot
June 26 1972
MEMORlNDU1vl FOR HERBERT L PORTEn J CURTIS BERGE
FROM PATRICK E ODONNELL~ SUBJECT II
In response to a request for comments issued distribution of the Surrogate Attack Planll
we have put together a chronological listing of selected events taking place during the period September 4 through November 7 1972 They were chosen for a nun1ber of reasons and are oriented towards but not limited to national organizations key states major local events and miscellaneous but politiczelly advanshytageous rums Input came from such special voting blocks as youth labor blacks aged farmers veterans Jews ethnics etc etc
On cornpgtring this list with the assignrnents set forth in the Surrogate Plan ve find a plethora of occasions where either the party scheduled into the ographic area is not appropriegtte middotfor the job or there is no one alloc to the area at all Nonetheless a substantic1 number of
se Inc swill dernand and as in the past D1USt receive Cabinet level Adnllnistratioll representation Accordingly we are concerned that e npoundlexibiliti fOT covering events not included in your plan as cited in pa~c hvo of your meJYlO lill be in reality an unattail1able factor If thp- lejcl ~inrO~tFs are schednled by 1701 to cl1npaicl1
three (heys a week prinlarily on a key s tate and ~~eo ba s it is extrerndy unlikely they will be 2v(~i13b1e to do further travelling
andor spc21~ill~ to cover mm1erous or events not yet into consider~~tion by your scheduling op(~ration
In short the pLn is at least a first step towards thoughtful anel inlellirent uti1i zaiion of Ollr top spokcsrncn the canlpaigl1 Crlll1 period Hocvel we (leIinitcly feel that it is a nlatler
-2shy
of sonlC priority to cover as luany of thesc inlportant foruns as possible with Cabinet level spokesmen rather than attcmpting to create cvents on a wholesale basis SilUply to adhcre to a rough plan which by its very definition is oriented towards percentages and geographic distribution Therefore it is incumbent upon the rc election effort that all interested parties resolve these and other logistical difficulties before signing 01pound on or fornlalizing the plan
Ve have not addressed the inevitable issue of the reluctant or choosy surrogate Past cA-perience has proven these individuals to be a lTIOst disconcerting thorn in the side of progress If they are not nropcrlv and full) rnotivated the best n12n in the world
1 J 1
will crumble in execution It vill probably take at least onc head-on nleeting with the President to sufficiently ignite the fire We can discuss this at a later date
~
--ucc Gordon Strachan
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
p (7 f~r ke-s pi)) S tL-c poundgt~J ~ltY
Television 2nd T1 -t 0 (~ 1 h h~~~~~~~_~_~~~~~~~_~~~~~~c na YS1S Wlt emp asis on TV) shy
C
Ur
CIt
C
r tpound6idyC 1shy
--i he a7p~tdONZ fd 0 Y
a-v jf
(spczers nes conferences etc) shy
activities and c------
cltIG
(( Smiddotc
Prohl c 1~l ns-----~~~-~-~ ----shy
~Lo
Week of ~~1~~----------
From -Si-LL ft1rltcA
News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
If~If( 4- ~1 ~(trtcJ amp6l(I4 crey- c-lt JfAeJ ~Iif
tcltpJ5~
on TV) shy
t2ltJ~~cJr 1shyA1poundlt-5
-~ ht ATQ4tfdCNk lJpound1A 5 dCl t - 1 6 ~middotd()y
Television and
eA y Cc
(Analysis with emphasis
k centf
ampv ~I31~- lt~
(speakeltrs news conferences etc) 2ctivities and
5()t Ile) ~Jcf
Jt( middotL~middoti$lt lthd
$(7b~ cl lt t ~
~tJ
tr-~-~ n ~j~~ r --~--
Fi 1~middot T~ ~~ lI bull ry middoter 7J~gt~_ ClllY
By ~~llA~middot~1yen From
-----------~-----~---~-
SUL i - ~~ltC2C -3 aomiddot L ri
11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
ADMINISTRATIVELY CONFIDENTL~ - June 12 1972
MEMORANDUM FORI FOLLOW UP
FROM a GORDON STRACHAN
Checl on Monday June 12 regarding whether Magruder has locked Ed Pailor as the attack man for the Democratic Convention lie was going to cover Mitchell on this on -June 9
GSjb
ADMINISTRATIVELY CONFIDENTIALr lilt U- d I
June 12 1972
MEMORANDUM FOR I FOLLOW UP
FROM GORDON STRACHAN
Check on June 15 on the statue of the California and WOmen analysis at 1701
GSjb
ADMINISTRATIVELY CONFIDENTIAL - June 12 1912
MEMORANDUM PORI FOLLOW UP
GORDON STMCHAN
Check wi th Pete Dailey on the statu of the McGovern documentary which should be on 2-inoh tape on June 14
GSjb
ADMINISTRATIVELY CONFIDENTIAL ~
JWle 10 1972
MEMORANDUM FOR FOLLOW-UP
FROM C~RD01~ STRACHAN
On Tuesday June 13 I check for the Rick Fore analysis of the McGovern Orqanization in California Also get the Jerry Jones controller report on California that will be submitted to Malek
June 5 1972
Dear SirBs
Mr aldeman has aaked 1M to 811pre8 his thanks for sending ~he Collector Societys 1971 and 1l 1II181ibership cards At this time Mr Ualdeaan cannot become a member of the Society therefore the meMbership cards are beinC] returned to you so that you remoe his name from your records
Thank you
Sincerely
Gordon Straehan staff Abullbulllatant to H R Haldeman
Franklin Mint Collectors Society ranklin Center Pennsylvania 19063
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FORa LEN GARMENT
FROM GORDON STRACHAN
Pat Moynihan called Bob on June 16 to say that an amazingshynumber of people around Harvard and MIT are extremely upset at the prospect of McGovern IJ nomination ThOtle upset include many liberal Democrats One partioular individual that Moynihan thouqht you should contact on behalf of the President is Ithiel de Sola Pool of MIT
After the Democratic Convention many of these Democratic intellectuals will support the President according to Moynihan
John t4itcbell hbullbull seen a few of the intellectuals and Jeff Hart recently wrote bull story indioating that you and Mitchell were conferring with a large number of individuals who are wnot normally frequenters of the Whito HOUBemiddot
GSjb
ADMINISTRATIVELY CONPIDENTIAL I
June 29 1972
MEMORANDUM FORI DICK HOWARD
PROMs GORDON STRACHAN
SUBJECT Media ~rontorini
Attached are the Delaware Oklahoma North Dakota and Wisconsin media moni~rin9 reports Please advise me as to when we will bave the meetinq to fiqure out how
to qet more out of the media monitoring projeot
GSjb FU - 76
ADMINISTRATIVELY CONFIDENTIAL
June 29 1972
MEMORANDUM PORI LARRY HIGBY
FROMa GORDON STRACHAN
SUBJECTs surroq~ A~tek Plan
In case theres any doubt in your mind about the importance of getting the surrogate attack problem resolved once and for all please read the attached memorandum from Pat ODonnell It is the clearest statement on paper of the very substantial differences between Colsons concetion of the surrogates and Mitchells ODonnell says forget the plan but rather fill the big - already scheduled - events with surroqates
GSjb FU - 77
THE WHITE HOUSE
WASHINGTONmiddot
June 26 1972
MEMORlNDU1vl FOR HERBERT L PORTEn J CURTIS BERGE
FROM PATRICK E ODONNELL~ SUBJECT II
In response to a request for comments issued distribution of the Surrogate Attack Planll
we have put together a chronological listing of selected events taking place during the period September 4 through November 7 1972 They were chosen for a nun1ber of reasons and are oriented towards but not limited to national organizations key states major local events and miscellaneous but politiczelly advanshytageous rums Input came from such special voting blocks as youth labor blacks aged farmers veterans Jews ethnics etc etc
On cornpgtring this list with the assignrnents set forth in the Surrogate Plan ve find a plethora of occasions where either the party scheduled into the ographic area is not appropriegtte middotfor the job or there is no one alloc to the area at all Nonetheless a substantic1 number of
se Inc swill dernand and as in the past D1USt receive Cabinet level Adnllnistratioll representation Accordingly we are concerned that e npoundlexibiliti fOT covering events not included in your plan as cited in pa~c hvo of your meJYlO lill be in reality an unattail1able factor If thp- lejcl ~inrO~tFs are schednled by 1701 to cl1npaicl1
three (heys a week prinlarily on a key s tate and ~~eo ba s it is extrerndy unlikely they will be 2v(~i13b1e to do further travelling
andor spc21~ill~ to cover mm1erous or events not yet into consider~~tion by your scheduling op(~ration
In short the pLn is at least a first step towards thoughtful anel inlellirent uti1i zaiion of Ollr top spokcsrncn the canlpaigl1 Crlll1 period Hocvel we (leIinitcly feel that it is a nlatler
-2shy
of sonlC priority to cover as luany of thesc inlportant foruns as possible with Cabinet level spokesmen rather than attcmpting to create cvents on a wholesale basis SilUply to adhcre to a rough plan which by its very definition is oriented towards percentages and geographic distribution Therefore it is incumbent upon the rc election effort that all interested parties resolve these and other logistical difficulties before signing 01pound on or fornlalizing the plan
Ve have not addressed the inevitable issue of the reluctant or choosy surrogate Past cA-perience has proven these individuals to be a lTIOst disconcerting thorn in the side of progress If they are not nropcrlv and full) rnotivated the best n12n in the world
1 J 1
will crumble in execution It vill probably take at least onc head-on nleeting with the President to sufficiently ignite the fire We can discuss this at a later date
~
--ucc Gordon Strachan
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
p (7 f~r ke-s pi)) S tL-c poundgt~J ~ltY
Television 2nd T1 -t 0 (~ 1 h h~~~~~~~_~_~~~~~~~_~~~~~~c na YS1S Wlt emp asis on TV) shy
C
Ur
CIt
C
r tpound6idyC 1shy
--i he a7p~tdONZ fd 0 Y
a-v jf
(spczers nes conferences etc) shy
activities and c------
cltIG
(( Smiddotc
Prohl c 1~l ns-----~~~-~-~ ----shy
~Lo
Week of ~~1~~----------
From -Si-LL ft1rltcA
News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
If~If( 4- ~1 ~(trtcJ amp6l(I4 crey- c-lt JfAeJ ~Iif
tcltpJ5~
on TV) shy
t2ltJ~~cJr 1shyA1poundlt-5
-~ ht ATQ4tfdCNk lJpound1A 5 dCl t - 1 6 ~middotd()y
Television and
eA y Cc
(Analysis with emphasis
k centf
ampv ~I31~- lt~
(speakeltrs news conferences etc) 2ctivities and
5()t Ile) ~Jcf
Jt( middotL~middoti$lt lthd
$(7b~ cl lt t ~
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tr-~-~ n ~j~~ r --~--
Fi 1~middot T~ ~~ lI bull ry middoter 7J~gt~_ ClllY
By ~~llA~middot~1yen From
-----------~-----~---~-
SUL i - ~~ltC2C -3 aomiddot L ri
11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
ADMINISTRATIVELY CONFIDENTIALr lilt U- d I
June 12 1972
MEMORANDUM FOR I FOLLOW UP
FROM GORDON STRACHAN
Check on June 15 on the statue of the California and WOmen analysis at 1701
GSjb
ADMINISTRATIVELY CONFIDENTIAL - June 12 1912
MEMORANDUM PORI FOLLOW UP
GORDON STMCHAN
Check wi th Pete Dailey on the statu of the McGovern documentary which should be on 2-inoh tape on June 14
GSjb
ADMINISTRATIVELY CONFIDENTIAL ~
JWle 10 1972
MEMORANDUM FOR FOLLOW-UP
FROM C~RD01~ STRACHAN
On Tuesday June 13 I check for the Rick Fore analysis of the McGovern Orqanization in California Also get the Jerry Jones controller report on California that will be submitted to Malek
June 5 1972
Dear SirBs
Mr aldeman has aaked 1M to 811pre8 his thanks for sending ~he Collector Societys 1971 and 1l 1II181ibership cards At this time Mr Ualdeaan cannot become a member of the Society therefore the meMbership cards are beinC] returned to you so that you remoe his name from your records
Thank you
Sincerely
Gordon Straehan staff Abullbulllatant to H R Haldeman
Franklin Mint Collectors Society ranklin Center Pennsylvania 19063
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FORa LEN GARMENT
FROM GORDON STRACHAN
Pat Moynihan called Bob on June 16 to say that an amazingshynumber of people around Harvard and MIT are extremely upset at the prospect of McGovern IJ nomination ThOtle upset include many liberal Democrats One partioular individual that Moynihan thouqht you should contact on behalf of the President is Ithiel de Sola Pool of MIT
After the Democratic Convention many of these Democratic intellectuals will support the President according to Moynihan
John t4itcbell hbullbull seen a few of the intellectuals and Jeff Hart recently wrote bull story indioating that you and Mitchell were conferring with a large number of individuals who are wnot normally frequenters of the Whito HOUBemiddot
GSjb
ADMINISTRATIVELY CONPIDENTIAL I
June 29 1972
MEMORANDUM FORI DICK HOWARD
PROMs GORDON STRACHAN
SUBJECT Media ~rontorini
Attached are the Delaware Oklahoma North Dakota and Wisconsin media moni~rin9 reports Please advise me as to when we will bave the meetinq to fiqure out how
to qet more out of the media monitoring projeot
GSjb FU - 76
ADMINISTRATIVELY CONFIDENTIAL
June 29 1972
MEMORANDUM PORI LARRY HIGBY
FROMa GORDON STRACHAN
SUBJECTs surroq~ A~tek Plan
In case theres any doubt in your mind about the importance of getting the surrogate attack problem resolved once and for all please read the attached memorandum from Pat ODonnell It is the clearest statement on paper of the very substantial differences between Colsons concetion of the surrogates and Mitchells ODonnell says forget the plan but rather fill the big - already scheduled - events with surroqates
GSjb FU - 77
THE WHITE HOUSE
WASHINGTONmiddot
June 26 1972
MEMORlNDU1vl FOR HERBERT L PORTEn J CURTIS BERGE
FROM PATRICK E ODONNELL~ SUBJECT II
In response to a request for comments issued distribution of the Surrogate Attack Planll
we have put together a chronological listing of selected events taking place during the period September 4 through November 7 1972 They were chosen for a nun1ber of reasons and are oriented towards but not limited to national organizations key states major local events and miscellaneous but politiczelly advanshytageous rums Input came from such special voting blocks as youth labor blacks aged farmers veterans Jews ethnics etc etc
On cornpgtring this list with the assignrnents set forth in the Surrogate Plan ve find a plethora of occasions where either the party scheduled into the ographic area is not appropriegtte middotfor the job or there is no one alloc to the area at all Nonetheless a substantic1 number of
se Inc swill dernand and as in the past D1USt receive Cabinet level Adnllnistratioll representation Accordingly we are concerned that e npoundlexibiliti fOT covering events not included in your plan as cited in pa~c hvo of your meJYlO lill be in reality an unattail1able factor If thp- lejcl ~inrO~tFs are schednled by 1701 to cl1npaicl1
three (heys a week prinlarily on a key s tate and ~~eo ba s it is extrerndy unlikely they will be 2v(~i13b1e to do further travelling
andor spc21~ill~ to cover mm1erous or events not yet into consider~~tion by your scheduling op(~ration
In short the pLn is at least a first step towards thoughtful anel inlellirent uti1i zaiion of Ollr top spokcsrncn the canlpaigl1 Crlll1 period Hocvel we (leIinitcly feel that it is a nlatler
-2shy
of sonlC priority to cover as luany of thesc inlportant foruns as possible with Cabinet level spokesmen rather than attcmpting to create cvents on a wholesale basis SilUply to adhcre to a rough plan which by its very definition is oriented towards percentages and geographic distribution Therefore it is incumbent upon the rc election effort that all interested parties resolve these and other logistical difficulties before signing 01pound on or fornlalizing the plan
Ve have not addressed the inevitable issue of the reluctant or choosy surrogate Past cA-perience has proven these individuals to be a lTIOst disconcerting thorn in the side of progress If they are not nropcrlv and full) rnotivated the best n12n in the world
1 J 1
will crumble in execution It vill probably take at least onc head-on nleeting with the President to sufficiently ignite the fire We can discuss this at a later date
~
--ucc Gordon Strachan
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
p (7 f~r ke-s pi)) S tL-c poundgt~J ~ltY
Television 2nd T1 -t 0 (~ 1 h h~~~~~~~_~_~~~~~~~_~~~~~~c na YS1S Wlt emp asis on TV) shy
C
Ur
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C
r tpound6idyC 1shy
--i he a7p~tdONZ fd 0 Y
a-v jf
(spczers nes conferences etc) shy
activities and c------
cltIG
(( Smiddotc
Prohl c 1~l ns-----~~~-~-~ ----shy
~Lo
Week of ~~1~~----------
From -Si-LL ft1rltcA
News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
If~If( 4- ~1 ~(trtcJ amp6l(I4 crey- c-lt JfAeJ ~Iif
tcltpJ5~
on TV) shy
t2ltJ~~cJr 1shyA1poundlt-5
-~ ht ATQ4tfdCNk lJpound1A 5 dCl t - 1 6 ~middotd()y
Television and
eA y Cc
(Analysis with emphasis
k centf
ampv ~I31~- lt~
(speakeltrs news conferences etc) 2ctivities and
5()t Ile) ~Jcf
Jt( middotL~middoti$lt lthd
$(7b~ cl lt t ~
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tr-~-~ n ~j~~ r --~--
Fi 1~middot T~ ~~ lI bull ry middoter 7J~gt~_ ClllY
By ~~llA~middot~1yen From
-----------~-----~---~-
SUL i - ~~ltC2C -3 aomiddot L ri
11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
ADMINISTRATIVELY CONFIDENTIAL - June 12 1912
MEMORANDUM PORI FOLLOW UP
GORDON STMCHAN
Check wi th Pete Dailey on the statu of the McGovern documentary which should be on 2-inoh tape on June 14
GSjb
ADMINISTRATIVELY CONFIDENTIAL ~
JWle 10 1972
MEMORANDUM FOR FOLLOW-UP
FROM C~RD01~ STRACHAN
On Tuesday June 13 I check for the Rick Fore analysis of the McGovern Orqanization in California Also get the Jerry Jones controller report on California that will be submitted to Malek
June 5 1972
Dear SirBs
Mr aldeman has aaked 1M to 811pre8 his thanks for sending ~he Collector Societys 1971 and 1l 1II181ibership cards At this time Mr Ualdeaan cannot become a member of the Society therefore the meMbership cards are beinC] returned to you so that you remoe his name from your records
Thank you
Sincerely
Gordon Straehan staff Abullbulllatant to H R Haldeman
Franklin Mint Collectors Society ranklin Center Pennsylvania 19063
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FORa LEN GARMENT
FROM GORDON STRACHAN
Pat Moynihan called Bob on June 16 to say that an amazingshynumber of people around Harvard and MIT are extremely upset at the prospect of McGovern IJ nomination ThOtle upset include many liberal Democrats One partioular individual that Moynihan thouqht you should contact on behalf of the President is Ithiel de Sola Pool of MIT
After the Democratic Convention many of these Democratic intellectuals will support the President according to Moynihan
John t4itcbell hbullbull seen a few of the intellectuals and Jeff Hart recently wrote bull story indioating that you and Mitchell were conferring with a large number of individuals who are wnot normally frequenters of the Whito HOUBemiddot
GSjb
ADMINISTRATIVELY CONPIDENTIAL I
June 29 1972
MEMORANDUM FORI DICK HOWARD
PROMs GORDON STRACHAN
SUBJECT Media ~rontorini
Attached are the Delaware Oklahoma North Dakota and Wisconsin media moni~rin9 reports Please advise me as to when we will bave the meetinq to fiqure out how
to qet more out of the media monitoring projeot
GSjb FU - 76
ADMINISTRATIVELY CONFIDENTIAL
June 29 1972
MEMORANDUM PORI LARRY HIGBY
FROMa GORDON STRACHAN
SUBJECTs surroq~ A~tek Plan
In case theres any doubt in your mind about the importance of getting the surrogate attack problem resolved once and for all please read the attached memorandum from Pat ODonnell It is the clearest statement on paper of the very substantial differences between Colsons concetion of the surrogates and Mitchells ODonnell says forget the plan but rather fill the big - already scheduled - events with surroqates
GSjb FU - 77
THE WHITE HOUSE
WASHINGTONmiddot
June 26 1972
MEMORlNDU1vl FOR HERBERT L PORTEn J CURTIS BERGE
FROM PATRICK E ODONNELL~ SUBJECT II
In response to a request for comments issued distribution of the Surrogate Attack Planll
we have put together a chronological listing of selected events taking place during the period September 4 through November 7 1972 They were chosen for a nun1ber of reasons and are oriented towards but not limited to national organizations key states major local events and miscellaneous but politiczelly advanshytageous rums Input came from such special voting blocks as youth labor blacks aged farmers veterans Jews ethnics etc etc
On cornpgtring this list with the assignrnents set forth in the Surrogate Plan ve find a plethora of occasions where either the party scheduled into the ographic area is not appropriegtte middotfor the job or there is no one alloc to the area at all Nonetheless a substantic1 number of
se Inc swill dernand and as in the past D1USt receive Cabinet level Adnllnistratioll representation Accordingly we are concerned that e npoundlexibiliti fOT covering events not included in your plan as cited in pa~c hvo of your meJYlO lill be in reality an unattail1able factor If thp- lejcl ~inrO~tFs are schednled by 1701 to cl1npaicl1
three (heys a week prinlarily on a key s tate and ~~eo ba s it is extrerndy unlikely they will be 2v(~i13b1e to do further travelling
andor spc21~ill~ to cover mm1erous or events not yet into consider~~tion by your scheduling op(~ration
In short the pLn is at least a first step towards thoughtful anel inlellirent uti1i zaiion of Ollr top spokcsrncn the canlpaigl1 Crlll1 period Hocvel we (leIinitcly feel that it is a nlatler
-2shy
of sonlC priority to cover as luany of thesc inlportant foruns as possible with Cabinet level spokesmen rather than attcmpting to create cvents on a wholesale basis SilUply to adhcre to a rough plan which by its very definition is oriented towards percentages and geographic distribution Therefore it is incumbent upon the rc election effort that all interested parties resolve these and other logistical difficulties before signing 01pound on or fornlalizing the plan
Ve have not addressed the inevitable issue of the reluctant or choosy surrogate Past cA-perience has proven these individuals to be a lTIOst disconcerting thorn in the side of progress If they are not nropcrlv and full) rnotivated the best n12n in the world
1 J 1
will crumble in execution It vill probably take at least onc head-on nleeting with the President to sufficiently ignite the fire We can discuss this at a later date
~
--ucc Gordon Strachan
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
p (7 f~r ke-s pi)) S tL-c poundgt~J ~ltY
Television 2nd T1 -t 0 (~ 1 h h~~~~~~~_~_~~~~~~~_~~~~~~c na YS1S Wlt emp asis on TV) shy
C
Ur
CIt
C
r tpound6idyC 1shy
--i he a7p~tdONZ fd 0 Y
a-v jf
(spczers nes conferences etc) shy
activities and c------
cltIG
(( Smiddotc
Prohl c 1~l ns-----~~~-~-~ ----shy
~Lo
Week of ~~1~~----------
From -Si-LL ft1rltcA
News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
If~If( 4- ~1 ~(trtcJ amp6l(I4 crey- c-lt JfAeJ ~Iif
tcltpJ5~
on TV) shy
t2ltJ~~cJr 1shyA1poundlt-5
-~ ht ATQ4tfdCNk lJpound1A 5 dCl t - 1 6 ~middotd()y
Television and
eA y Cc
(Analysis with emphasis
k centf
ampv ~I31~- lt~
(speakeltrs news conferences etc) 2ctivities and
5()t Ile) ~Jcf
Jt( middotL~middoti$lt lthd
$(7b~ cl lt t ~
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tr-~-~ n ~j~~ r --~--
Fi 1~middot T~ ~~ lI bull ry middoter 7J~gt~_ ClllY
By ~~llA~middot~1yen From
-----------~-----~---~-
SUL i - ~~ltC2C -3 aomiddot L ri
11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
ADMINISTRATIVELY CONFIDENTIAL ~
JWle 10 1972
MEMORANDUM FOR FOLLOW-UP
FROM C~RD01~ STRACHAN
On Tuesday June 13 I check for the Rick Fore analysis of the McGovern Orqanization in California Also get the Jerry Jones controller report on California that will be submitted to Malek
June 5 1972
Dear SirBs
Mr aldeman has aaked 1M to 811pre8 his thanks for sending ~he Collector Societys 1971 and 1l 1II181ibership cards At this time Mr Ualdeaan cannot become a member of the Society therefore the meMbership cards are beinC] returned to you so that you remoe his name from your records
Thank you
Sincerely
Gordon Straehan staff Abullbulllatant to H R Haldeman
Franklin Mint Collectors Society ranklin Center Pennsylvania 19063
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FORa LEN GARMENT
FROM GORDON STRACHAN
Pat Moynihan called Bob on June 16 to say that an amazingshynumber of people around Harvard and MIT are extremely upset at the prospect of McGovern IJ nomination ThOtle upset include many liberal Democrats One partioular individual that Moynihan thouqht you should contact on behalf of the President is Ithiel de Sola Pool of MIT
After the Democratic Convention many of these Democratic intellectuals will support the President according to Moynihan
John t4itcbell hbullbull seen a few of the intellectuals and Jeff Hart recently wrote bull story indioating that you and Mitchell were conferring with a large number of individuals who are wnot normally frequenters of the Whito HOUBemiddot
GSjb
ADMINISTRATIVELY CONPIDENTIAL I
June 29 1972
MEMORANDUM FORI DICK HOWARD
PROMs GORDON STRACHAN
SUBJECT Media ~rontorini
Attached are the Delaware Oklahoma North Dakota and Wisconsin media moni~rin9 reports Please advise me as to when we will bave the meetinq to fiqure out how
to qet more out of the media monitoring projeot
GSjb FU - 76
ADMINISTRATIVELY CONFIDENTIAL
June 29 1972
MEMORANDUM PORI LARRY HIGBY
FROMa GORDON STRACHAN
SUBJECTs surroq~ A~tek Plan
In case theres any doubt in your mind about the importance of getting the surrogate attack problem resolved once and for all please read the attached memorandum from Pat ODonnell It is the clearest statement on paper of the very substantial differences between Colsons concetion of the surrogates and Mitchells ODonnell says forget the plan but rather fill the big - already scheduled - events with surroqates
GSjb FU - 77
THE WHITE HOUSE
WASHINGTONmiddot
June 26 1972
MEMORlNDU1vl FOR HERBERT L PORTEn J CURTIS BERGE
FROM PATRICK E ODONNELL~ SUBJECT II
In response to a request for comments issued distribution of the Surrogate Attack Planll
we have put together a chronological listing of selected events taking place during the period September 4 through November 7 1972 They were chosen for a nun1ber of reasons and are oriented towards but not limited to national organizations key states major local events and miscellaneous but politiczelly advanshytageous rums Input came from such special voting blocks as youth labor blacks aged farmers veterans Jews ethnics etc etc
On cornpgtring this list with the assignrnents set forth in the Surrogate Plan ve find a plethora of occasions where either the party scheduled into the ographic area is not appropriegtte middotfor the job or there is no one alloc to the area at all Nonetheless a substantic1 number of
se Inc swill dernand and as in the past D1USt receive Cabinet level Adnllnistratioll representation Accordingly we are concerned that e npoundlexibiliti fOT covering events not included in your plan as cited in pa~c hvo of your meJYlO lill be in reality an unattail1able factor If thp- lejcl ~inrO~tFs are schednled by 1701 to cl1npaicl1
three (heys a week prinlarily on a key s tate and ~~eo ba s it is extrerndy unlikely they will be 2v(~i13b1e to do further travelling
andor spc21~ill~ to cover mm1erous or events not yet into consider~~tion by your scheduling op(~ration
In short the pLn is at least a first step towards thoughtful anel inlellirent uti1i zaiion of Ollr top spokcsrncn the canlpaigl1 Crlll1 period Hocvel we (leIinitcly feel that it is a nlatler
-2shy
of sonlC priority to cover as luany of thesc inlportant foruns as possible with Cabinet level spokesmen rather than attcmpting to create cvents on a wholesale basis SilUply to adhcre to a rough plan which by its very definition is oriented towards percentages and geographic distribution Therefore it is incumbent upon the rc election effort that all interested parties resolve these and other logistical difficulties before signing 01pound on or fornlalizing the plan
Ve have not addressed the inevitable issue of the reluctant or choosy surrogate Past cA-perience has proven these individuals to be a lTIOst disconcerting thorn in the side of progress If they are not nropcrlv and full) rnotivated the best n12n in the world
1 J 1
will crumble in execution It vill probably take at least onc head-on nleeting with the President to sufficiently ignite the fire We can discuss this at a later date
~
--ucc Gordon Strachan
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
p (7 f~r ke-s pi)) S tL-c poundgt~J ~ltY
Television 2nd T1 -t 0 (~ 1 h h~~~~~~~_~_~~~~~~~_~~~~~~c na YS1S Wlt emp asis on TV) shy
C
Ur
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C
r tpound6idyC 1shy
--i he a7p~tdONZ fd 0 Y
a-v jf
(spczers nes conferences etc) shy
activities and c------
cltIG
(( Smiddotc
Prohl c 1~l ns-----~~~-~-~ ----shy
~Lo
Week of ~~1~~----------
From -Si-LL ft1rltcA
News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
If~If( 4- ~1 ~(trtcJ amp6l(I4 crey- c-lt JfAeJ ~Iif
tcltpJ5~
on TV) shy
t2ltJ~~cJr 1shyA1poundlt-5
-~ ht ATQ4tfdCNk lJpound1A 5 dCl t - 1 6 ~middotd()y
Television and
eA y Cc
(Analysis with emphasis
k centf
ampv ~I31~- lt~
(speakeltrs news conferences etc) 2ctivities and
5()t Ile) ~Jcf
Jt( middotL~middoti$lt lthd
$(7b~ cl lt t ~
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tr-~-~ n ~j~~ r --~--
Fi 1~middot T~ ~~ lI bull ry middoter 7J~gt~_ ClllY
By ~~llA~middot~1yen From
-----------~-----~---~-
SUL i - ~~ltC2C -3 aomiddot L ri
11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
June 5 1972
Dear SirBs
Mr aldeman has aaked 1M to 811pre8 his thanks for sending ~he Collector Societys 1971 and 1l 1II181ibership cards At this time Mr Ualdeaan cannot become a member of the Society therefore the meMbership cards are beinC] returned to you so that you remoe his name from your records
Thank you
Sincerely
Gordon Straehan staff Abullbulllatant to H R Haldeman
Franklin Mint Collectors Society ranklin Center Pennsylvania 19063
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FORa LEN GARMENT
FROM GORDON STRACHAN
Pat Moynihan called Bob on June 16 to say that an amazingshynumber of people around Harvard and MIT are extremely upset at the prospect of McGovern IJ nomination ThOtle upset include many liberal Democrats One partioular individual that Moynihan thouqht you should contact on behalf of the President is Ithiel de Sola Pool of MIT
After the Democratic Convention many of these Democratic intellectuals will support the President according to Moynihan
John t4itcbell hbullbull seen a few of the intellectuals and Jeff Hart recently wrote bull story indioating that you and Mitchell were conferring with a large number of individuals who are wnot normally frequenters of the Whito HOUBemiddot
GSjb
ADMINISTRATIVELY CONPIDENTIAL I
June 29 1972
MEMORANDUM FORI DICK HOWARD
PROMs GORDON STRACHAN
SUBJECT Media ~rontorini
Attached are the Delaware Oklahoma North Dakota and Wisconsin media moni~rin9 reports Please advise me as to when we will bave the meetinq to fiqure out how
to qet more out of the media monitoring projeot
GSjb FU - 76
ADMINISTRATIVELY CONFIDENTIAL
June 29 1972
MEMORANDUM PORI LARRY HIGBY
FROMa GORDON STRACHAN
SUBJECTs surroq~ A~tek Plan
In case theres any doubt in your mind about the importance of getting the surrogate attack problem resolved once and for all please read the attached memorandum from Pat ODonnell It is the clearest statement on paper of the very substantial differences between Colsons concetion of the surrogates and Mitchells ODonnell says forget the plan but rather fill the big - already scheduled - events with surroqates
GSjb FU - 77
THE WHITE HOUSE
WASHINGTONmiddot
June 26 1972
MEMORlNDU1vl FOR HERBERT L PORTEn J CURTIS BERGE
FROM PATRICK E ODONNELL~ SUBJECT II
In response to a request for comments issued distribution of the Surrogate Attack Planll
we have put together a chronological listing of selected events taking place during the period September 4 through November 7 1972 They were chosen for a nun1ber of reasons and are oriented towards but not limited to national organizations key states major local events and miscellaneous but politiczelly advanshytageous rums Input came from such special voting blocks as youth labor blacks aged farmers veterans Jews ethnics etc etc
On cornpgtring this list with the assignrnents set forth in the Surrogate Plan ve find a plethora of occasions where either the party scheduled into the ographic area is not appropriegtte middotfor the job or there is no one alloc to the area at all Nonetheless a substantic1 number of
se Inc swill dernand and as in the past D1USt receive Cabinet level Adnllnistratioll representation Accordingly we are concerned that e npoundlexibiliti fOT covering events not included in your plan as cited in pa~c hvo of your meJYlO lill be in reality an unattail1able factor If thp- lejcl ~inrO~tFs are schednled by 1701 to cl1npaicl1
three (heys a week prinlarily on a key s tate and ~~eo ba s it is extrerndy unlikely they will be 2v(~i13b1e to do further travelling
andor spc21~ill~ to cover mm1erous or events not yet into consider~~tion by your scheduling op(~ration
In short the pLn is at least a first step towards thoughtful anel inlellirent uti1i zaiion of Ollr top spokcsrncn the canlpaigl1 Crlll1 period Hocvel we (leIinitcly feel that it is a nlatler
-2shy
of sonlC priority to cover as luany of thesc inlportant foruns as possible with Cabinet level spokesmen rather than attcmpting to create cvents on a wholesale basis SilUply to adhcre to a rough plan which by its very definition is oriented towards percentages and geographic distribution Therefore it is incumbent upon the rc election effort that all interested parties resolve these and other logistical difficulties before signing 01pound on or fornlalizing the plan
Ve have not addressed the inevitable issue of the reluctant or choosy surrogate Past cA-perience has proven these individuals to be a lTIOst disconcerting thorn in the side of progress If they are not nropcrlv and full) rnotivated the best n12n in the world
1 J 1
will crumble in execution It vill probably take at least onc head-on nleeting with the President to sufficiently ignite the fire We can discuss this at a later date
~
--ucc Gordon Strachan
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
p (7 f~r ke-s pi)) S tL-c poundgt~J ~ltY
Television 2nd T1 -t 0 (~ 1 h h~~~~~~~_~_~~~~~~~_~~~~~~c na YS1S Wlt emp asis on TV) shy
C
Ur
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C
r tpound6idyC 1shy
--i he a7p~tdONZ fd 0 Y
a-v jf
(spczers nes conferences etc) shy
activities and c------
cltIG
(( Smiddotc
Prohl c 1~l ns-----~~~-~-~ ----shy
~Lo
Week of ~~1~~----------
From -Si-LL ft1rltcA
News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
If~If( 4- ~1 ~(trtcJ amp6l(I4 crey- c-lt JfAeJ ~Iif
tcltpJ5~
on TV) shy
t2ltJ~~cJr 1shyA1poundlt-5
-~ ht ATQ4tfdCNk lJpound1A 5 dCl t - 1 6 ~middotd()y
Television and
eA y Cc
(Analysis with emphasis
k centf
ampv ~I31~- lt~
(speakeltrs news conferences etc) 2ctivities and
5()t Ile) ~Jcf
Jt( middotL~middoti$lt lthd
$(7b~ cl lt t ~
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tr-~-~ n ~j~~ r --~--
Fi 1~middot T~ ~~ lI bull ry middoter 7J~gt~_ ClllY
By ~~llA~middot~1yen From
-----------~-----~---~-
SUL i - ~~ltC2C -3 aomiddot L ri
11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FORa LEN GARMENT
FROM GORDON STRACHAN
Pat Moynihan called Bob on June 16 to say that an amazingshynumber of people around Harvard and MIT are extremely upset at the prospect of McGovern IJ nomination ThOtle upset include many liberal Democrats One partioular individual that Moynihan thouqht you should contact on behalf of the President is Ithiel de Sola Pool of MIT
After the Democratic Convention many of these Democratic intellectuals will support the President according to Moynihan
John t4itcbell hbullbull seen a few of the intellectuals and Jeff Hart recently wrote bull story indioating that you and Mitchell were conferring with a large number of individuals who are wnot normally frequenters of the Whito HOUBemiddot
GSjb
ADMINISTRATIVELY CONPIDENTIAL I
June 29 1972
MEMORANDUM FORI DICK HOWARD
PROMs GORDON STRACHAN
SUBJECT Media ~rontorini
Attached are the Delaware Oklahoma North Dakota and Wisconsin media moni~rin9 reports Please advise me as to when we will bave the meetinq to fiqure out how
to qet more out of the media monitoring projeot
GSjb FU - 76
ADMINISTRATIVELY CONFIDENTIAL
June 29 1972
MEMORANDUM PORI LARRY HIGBY
FROMa GORDON STRACHAN
SUBJECTs surroq~ A~tek Plan
In case theres any doubt in your mind about the importance of getting the surrogate attack problem resolved once and for all please read the attached memorandum from Pat ODonnell It is the clearest statement on paper of the very substantial differences between Colsons concetion of the surrogates and Mitchells ODonnell says forget the plan but rather fill the big - already scheduled - events with surroqates
GSjb FU - 77
THE WHITE HOUSE
WASHINGTONmiddot
June 26 1972
MEMORlNDU1vl FOR HERBERT L PORTEn J CURTIS BERGE
FROM PATRICK E ODONNELL~ SUBJECT II
In response to a request for comments issued distribution of the Surrogate Attack Planll
we have put together a chronological listing of selected events taking place during the period September 4 through November 7 1972 They were chosen for a nun1ber of reasons and are oriented towards but not limited to national organizations key states major local events and miscellaneous but politiczelly advanshytageous rums Input came from such special voting blocks as youth labor blacks aged farmers veterans Jews ethnics etc etc
On cornpgtring this list with the assignrnents set forth in the Surrogate Plan ve find a plethora of occasions where either the party scheduled into the ographic area is not appropriegtte middotfor the job or there is no one alloc to the area at all Nonetheless a substantic1 number of
se Inc swill dernand and as in the past D1USt receive Cabinet level Adnllnistratioll representation Accordingly we are concerned that e npoundlexibiliti fOT covering events not included in your plan as cited in pa~c hvo of your meJYlO lill be in reality an unattail1able factor If thp- lejcl ~inrO~tFs are schednled by 1701 to cl1npaicl1
three (heys a week prinlarily on a key s tate and ~~eo ba s it is extrerndy unlikely they will be 2v(~i13b1e to do further travelling
andor spc21~ill~ to cover mm1erous or events not yet into consider~~tion by your scheduling op(~ration
In short the pLn is at least a first step towards thoughtful anel inlellirent uti1i zaiion of Ollr top spokcsrncn the canlpaigl1 Crlll1 period Hocvel we (leIinitcly feel that it is a nlatler
-2shy
of sonlC priority to cover as luany of thesc inlportant foruns as possible with Cabinet level spokesmen rather than attcmpting to create cvents on a wholesale basis SilUply to adhcre to a rough plan which by its very definition is oriented towards percentages and geographic distribution Therefore it is incumbent upon the rc election effort that all interested parties resolve these and other logistical difficulties before signing 01pound on or fornlalizing the plan
Ve have not addressed the inevitable issue of the reluctant or choosy surrogate Past cA-perience has proven these individuals to be a lTIOst disconcerting thorn in the side of progress If they are not nropcrlv and full) rnotivated the best n12n in the world
1 J 1
will crumble in execution It vill probably take at least onc head-on nleeting with the President to sufficiently ignite the fire We can discuss this at a later date
~
--ucc Gordon Strachan
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
p (7 f~r ke-s pi)) S tL-c poundgt~J ~ltY
Television 2nd T1 -t 0 (~ 1 h h~~~~~~~_~_~~~~~~~_~~~~~~c na YS1S Wlt emp asis on TV) shy
C
Ur
CIt
C
r tpound6idyC 1shy
--i he a7p~tdONZ fd 0 Y
a-v jf
(spczers nes conferences etc) shy
activities and c------
cltIG
(( Smiddotc
Prohl c 1~l ns-----~~~-~-~ ----shy
~Lo
Week of ~~1~~----------
From -Si-LL ft1rltcA
News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
If~If( 4- ~1 ~(trtcJ amp6l(I4 crey- c-lt JfAeJ ~Iif
tcltpJ5~
on TV) shy
t2ltJ~~cJr 1shyA1poundlt-5
-~ ht ATQ4tfdCNk lJpound1A 5 dCl t - 1 6 ~middotd()y
Television and
eA y Cc
(Analysis with emphasis
k centf
ampv ~I31~- lt~
(speakeltrs news conferences etc) 2ctivities and
5()t Ile) ~Jcf
Jt( middotL~middoti$lt lthd
$(7b~ cl lt t ~
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tr-~-~ n ~j~~ r --~--
Fi 1~middot T~ ~~ lI bull ry middoter 7J~gt~_ ClllY
By ~~llA~middot~1yen From
-----------~-----~---~-
SUL i - ~~ltC2C -3 aomiddot L ri
11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
ADMINISTRATIVELY CONPIDENTIAL I
June 29 1972
MEMORANDUM FORI DICK HOWARD
PROMs GORDON STRACHAN
SUBJECT Media ~rontorini
Attached are the Delaware Oklahoma North Dakota and Wisconsin media moni~rin9 reports Please advise me as to when we will bave the meetinq to fiqure out how
to qet more out of the media monitoring projeot
GSjb FU - 76
ADMINISTRATIVELY CONFIDENTIAL
June 29 1972
MEMORANDUM PORI LARRY HIGBY
FROMa GORDON STRACHAN
SUBJECTs surroq~ A~tek Plan
In case theres any doubt in your mind about the importance of getting the surrogate attack problem resolved once and for all please read the attached memorandum from Pat ODonnell It is the clearest statement on paper of the very substantial differences between Colsons concetion of the surrogates and Mitchells ODonnell says forget the plan but rather fill the big - already scheduled - events with surroqates
GSjb FU - 77
THE WHITE HOUSE
WASHINGTONmiddot
June 26 1972
MEMORlNDU1vl FOR HERBERT L PORTEn J CURTIS BERGE
FROM PATRICK E ODONNELL~ SUBJECT II
In response to a request for comments issued distribution of the Surrogate Attack Planll
we have put together a chronological listing of selected events taking place during the period September 4 through November 7 1972 They were chosen for a nun1ber of reasons and are oriented towards but not limited to national organizations key states major local events and miscellaneous but politiczelly advanshytageous rums Input came from such special voting blocks as youth labor blacks aged farmers veterans Jews ethnics etc etc
On cornpgtring this list with the assignrnents set forth in the Surrogate Plan ve find a plethora of occasions where either the party scheduled into the ographic area is not appropriegtte middotfor the job or there is no one alloc to the area at all Nonetheless a substantic1 number of
se Inc swill dernand and as in the past D1USt receive Cabinet level Adnllnistratioll representation Accordingly we are concerned that e npoundlexibiliti fOT covering events not included in your plan as cited in pa~c hvo of your meJYlO lill be in reality an unattail1able factor If thp- lejcl ~inrO~tFs are schednled by 1701 to cl1npaicl1
three (heys a week prinlarily on a key s tate and ~~eo ba s it is extrerndy unlikely they will be 2v(~i13b1e to do further travelling
andor spc21~ill~ to cover mm1erous or events not yet into consider~~tion by your scheduling op(~ration
In short the pLn is at least a first step towards thoughtful anel inlellirent uti1i zaiion of Ollr top spokcsrncn the canlpaigl1 Crlll1 period Hocvel we (leIinitcly feel that it is a nlatler
-2shy
of sonlC priority to cover as luany of thesc inlportant foruns as possible with Cabinet level spokesmen rather than attcmpting to create cvents on a wholesale basis SilUply to adhcre to a rough plan which by its very definition is oriented towards percentages and geographic distribution Therefore it is incumbent upon the rc election effort that all interested parties resolve these and other logistical difficulties before signing 01pound on or fornlalizing the plan
Ve have not addressed the inevitable issue of the reluctant or choosy surrogate Past cA-perience has proven these individuals to be a lTIOst disconcerting thorn in the side of progress If they are not nropcrlv and full) rnotivated the best n12n in the world
1 J 1
will crumble in execution It vill probably take at least onc head-on nleeting with the President to sufficiently ignite the fire We can discuss this at a later date
~
--ucc Gordon Strachan
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
p (7 f~r ke-s pi)) S tL-c poundgt~J ~ltY
Television 2nd T1 -t 0 (~ 1 h h~~~~~~~_~_~~~~~~~_~~~~~~c na YS1S Wlt emp asis on TV) shy
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(spczers nes conferences etc) shy
activities and c------
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Prohl c 1~l ns-----~~~-~-~ ----shy
~Lo
Week of ~~1~~----------
From -Si-LL ft1rltcA
News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
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t2ltJ~~cJr 1shyA1poundlt-5
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Television and
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(Analysis with emphasis
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(speakeltrs news conferences etc) 2ctivities and
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By ~~llA~middot~1yen From
-----------~-----~---~-
SUL i - ~~ltC2C -3 aomiddot L ri
11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 29 1972
MEMORANDUM PORI LARRY HIGBY
FROMa GORDON STRACHAN
SUBJECTs surroq~ A~tek Plan
In case theres any doubt in your mind about the importance of getting the surrogate attack problem resolved once and for all please read the attached memorandum from Pat ODonnell It is the clearest statement on paper of the very substantial differences between Colsons concetion of the surrogates and Mitchells ODonnell says forget the plan but rather fill the big - already scheduled - events with surroqates
GSjb FU - 77
THE WHITE HOUSE
WASHINGTONmiddot
June 26 1972
MEMORlNDU1vl FOR HERBERT L PORTEn J CURTIS BERGE
FROM PATRICK E ODONNELL~ SUBJECT II
In response to a request for comments issued distribution of the Surrogate Attack Planll
we have put together a chronological listing of selected events taking place during the period September 4 through November 7 1972 They were chosen for a nun1ber of reasons and are oriented towards but not limited to national organizations key states major local events and miscellaneous but politiczelly advanshytageous rums Input came from such special voting blocks as youth labor blacks aged farmers veterans Jews ethnics etc etc
On cornpgtring this list with the assignrnents set forth in the Surrogate Plan ve find a plethora of occasions where either the party scheduled into the ographic area is not appropriegtte middotfor the job or there is no one alloc to the area at all Nonetheless a substantic1 number of
se Inc swill dernand and as in the past D1USt receive Cabinet level Adnllnistratioll representation Accordingly we are concerned that e npoundlexibiliti fOT covering events not included in your plan as cited in pa~c hvo of your meJYlO lill be in reality an unattail1able factor If thp- lejcl ~inrO~tFs are schednled by 1701 to cl1npaicl1
three (heys a week prinlarily on a key s tate and ~~eo ba s it is extrerndy unlikely they will be 2v(~i13b1e to do further travelling
andor spc21~ill~ to cover mm1erous or events not yet into consider~~tion by your scheduling op(~ration
In short the pLn is at least a first step towards thoughtful anel inlellirent uti1i zaiion of Ollr top spokcsrncn the canlpaigl1 Crlll1 period Hocvel we (leIinitcly feel that it is a nlatler
-2shy
of sonlC priority to cover as luany of thesc inlportant foruns as possible with Cabinet level spokesmen rather than attcmpting to create cvents on a wholesale basis SilUply to adhcre to a rough plan which by its very definition is oriented towards percentages and geographic distribution Therefore it is incumbent upon the rc election effort that all interested parties resolve these and other logistical difficulties before signing 01pound on or fornlalizing the plan
Ve have not addressed the inevitable issue of the reluctant or choosy surrogate Past cA-perience has proven these individuals to be a lTIOst disconcerting thorn in the side of progress If they are not nropcrlv and full) rnotivated the best n12n in the world
1 J 1
will crumble in execution It vill probably take at least onc head-on nleeting with the President to sufficiently ignite the fire We can discuss this at a later date
~
--ucc Gordon Strachan
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
p (7 f~r ke-s pi)) S tL-c poundgt~J ~ltY
Television 2nd T1 -t 0 (~ 1 h h~~~~~~~_~_~~~~~~~_~~~~~~c na YS1S Wlt emp asis on TV) shy
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(spczers nes conferences etc) shy
activities and c------
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Prohl c 1~l ns-----~~~-~-~ ----shy
~Lo
Week of ~~1~~----------
From -Si-LL ft1rltcA
News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
If~If( 4- ~1 ~(trtcJ amp6l(I4 crey- c-lt JfAeJ ~Iif
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t2ltJ~~cJr 1shyA1poundlt-5
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Television and
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(Analysis with emphasis
k centf
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(speakeltrs news conferences etc) 2ctivities and
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By ~~llA~middot~1yen From
-----------~-----~---~-
SUL i - ~~ltC2C -3 aomiddot L ri
11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
THE WHITE HOUSE
WASHINGTONmiddot
June 26 1972
MEMORlNDU1vl FOR HERBERT L PORTEn J CURTIS BERGE
FROM PATRICK E ODONNELL~ SUBJECT II
In response to a request for comments issued distribution of the Surrogate Attack Planll
we have put together a chronological listing of selected events taking place during the period September 4 through November 7 1972 They were chosen for a nun1ber of reasons and are oriented towards but not limited to national organizations key states major local events and miscellaneous but politiczelly advanshytageous rums Input came from such special voting blocks as youth labor blacks aged farmers veterans Jews ethnics etc etc
On cornpgtring this list with the assignrnents set forth in the Surrogate Plan ve find a plethora of occasions where either the party scheduled into the ographic area is not appropriegtte middotfor the job or there is no one alloc to the area at all Nonetheless a substantic1 number of
se Inc swill dernand and as in the past D1USt receive Cabinet level Adnllnistratioll representation Accordingly we are concerned that e npoundlexibiliti fOT covering events not included in your plan as cited in pa~c hvo of your meJYlO lill be in reality an unattail1able factor If thp- lejcl ~inrO~tFs are schednled by 1701 to cl1npaicl1
three (heys a week prinlarily on a key s tate and ~~eo ba s it is extrerndy unlikely they will be 2v(~i13b1e to do further travelling
andor spc21~ill~ to cover mm1erous or events not yet into consider~~tion by your scheduling op(~ration
In short the pLn is at least a first step towards thoughtful anel inlellirent uti1i zaiion of Ollr top spokcsrncn the canlpaigl1 Crlll1 period Hocvel we (leIinitcly feel that it is a nlatler
-2shy
of sonlC priority to cover as luany of thesc inlportant foruns as possible with Cabinet level spokesmen rather than attcmpting to create cvents on a wholesale basis SilUply to adhcre to a rough plan which by its very definition is oriented towards percentages and geographic distribution Therefore it is incumbent upon the rc election effort that all interested parties resolve these and other logistical difficulties before signing 01pound on or fornlalizing the plan
Ve have not addressed the inevitable issue of the reluctant or choosy surrogate Past cA-perience has proven these individuals to be a lTIOst disconcerting thorn in the side of progress If they are not nropcrlv and full) rnotivated the best n12n in the world
1 J 1
will crumble in execution It vill probably take at least onc head-on nleeting with the President to sufficiently ignite the fire We can discuss this at a later date
~
--ucc Gordon Strachan
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
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r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
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11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
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June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
-2shy
of sonlC priority to cover as luany of thesc inlportant foruns as possible with Cabinet level spokesmen rather than attcmpting to create cvents on a wholesale basis SilUply to adhcre to a rough plan which by its very definition is oriented towards percentages and geographic distribution Therefore it is incumbent upon the rc election effort that all interested parties resolve these and other logistical difficulties before signing 01pound on or fornlalizing the plan
Ve have not addressed the inevitable issue of the reluctant or choosy surrogate Past cA-perience has proven these individuals to be a lTIOst disconcerting thorn in the side of progress If they are not nropcrlv and full) rnotivated the best n12n in the world
1 J 1
will crumble in execution It vill probably take at least onc head-on nleeting with the President to sufficiently ignite the fire We can discuss this at a later date
~
--ucc Gordon Strachan
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
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~-~-
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L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
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r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
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arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
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ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
ADMINISTRATIVELY CONFIOEN~IAL
June 29 1972
MEMORANDUM PORi LARRY HIGBY
FROth GORDON STRACHAN
SUBJECT 1 Celebrities
Finally the Celebritie plan arrved by Ray Caldiero The plan itself eems fairly toOd It accomplishes what We ve been after for months - that ia one man ultimately responsible at 1101 with the back9round and experienoe I would appreciate your comment before we send it to Bob
oci Alexander P Butterfield
GSjb H - FU - 76
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
p (7 f~r ke-s pi)) S tL-c poundgt~J ~ltY
Television 2nd T1 -t 0 (~ 1 h h~~~~~~~_~_~~~~~~~_~~~~~~c na YS1S Wlt emp asis on TV) shy
C
Ur
CIt
C
r tpound6idyC 1shy
--i he a7p~tdONZ fd 0 Y
a-v jf
(spczers nes conferences etc) shy
activities and c------
cltIG
(( Smiddotc
Prohl c 1~l ns-----~~~-~-~ ----shy
~Lo
Week of ~~1~~----------
From -Si-LL ft1rltcA
News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
If~If( 4- ~1 ~(trtcJ amp6l(I4 crey- c-lt JfAeJ ~Iif
tcltpJ5~
on TV) shy
t2ltJ~~cJr 1shyA1poundlt-5
-~ ht ATQ4tfdCNk lJpound1A 5 dCl t - 1 6 ~middotd()y
Television and
eA y Cc
(Analysis with emphasis
k centf
ampv ~I31~- lt~
(speakeltrs news conferences etc) 2ctivities and
5()t Ile) ~Jcf
Jt( middotL~middoti$lt lthd
$(7b~ cl lt t ~
~tJ
tr-~-~ n ~j~~ r --~--
Fi 1~middot T~ ~~ lI bull ry middoter 7J~gt~_ ClllY
By ~~llA~middot~1yen From
-----------~-----~---~-
SUL i - ~~ltC2C -3 aomiddot L ri
11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 28 1972
MEMORANDUM FOR MR GORDON STRACHAN
FROM HERBERT L PORTER ~
Thought you might be interested in the attached Caldiero is now responsible for these three groups reporting to me
Attachment
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
p (7 f~r ke-s pi)) S tL-c poundgt~J ~ltY
Television 2nd T1 -t 0 (~ 1 h h~~~~~~~_~_~~~~~~~_~~~~~~c na YS1S Wlt emp asis on TV) shy
C
Ur
CIt
C
r tpound6idyC 1shy
--i he a7p~tdONZ fd 0 Y
a-v jf
(spczers nes conferences etc) shy
activities and c------
cltIG
(( Smiddotc
Prohl c 1~l ns-----~~~-~-~ ----shy
~Lo
Week of ~~1~~----------
From -Si-LL ft1rltcA
News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
If~If( 4- ~1 ~(trtcJ amp6l(I4 crey- c-lt JfAeJ ~Iif
tcltpJ5~
on TV) shy
t2ltJ~~cJr 1shyA1poundlt-5
-~ ht ATQ4tfdCNk lJpound1A 5 dCl t - 1 6 ~middotd()y
Television and
eA y Cc
(Analysis with emphasis
k centf
ampv ~I31~- lt~
(speakeltrs news conferences etc) 2ctivities and
5()t Ile) ~Jcf
Jt( middotL~middoti$lt lthd
$(7b~ cl lt t ~
~tJ
tr-~-~ n ~j~~ r --~--
Fi 1~middot T~ ~~ lI bull ry middoter 7J~gt~_ ClllY
By ~~llA~middot~1yen From
-----------~-----~---~-
SUL i - ~~ltC2C -3 aomiddot L ri
11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
bull Committee for the Re-election of the President
MEMORANDUM June 26 1972
MEMORANDUH FOR HERBERT L PORTER
FROM RAYMOND CALDIERO ~~ SUBJECT Celebrities Athletes and American
Music
Prior to our visit to California you asked me to get involved as much as I could while in Los Angeles with the Celebrity American MusicAthlete combine and to offer you my honest appraisal of the situation with specific recommendations for improvement and middotproper utilization of this resource bull
1
The following represents the current status of the Celebrity American MusicAthlete program its needs problems and recomshymendations with specific ideas and programs that should be implemented immediately
Current Status
At the present time you have three separate celebrity divisions the movie industry celebrities with offices in Los Angeles and New YOFk American Music in Nashville and Athletes in New York Each of these divisions seems to operate autonomously with no coordination among the three divisions To date no one person has had enough free time to spend with this operation to offer the necessary supervision organization implementation of ideas and programs and recruitment and servicing of these notables Unless this function is created within the Committee proper utilization of this fantastic resource vill not be forthshycoming
Needs
The three celebrity groups must be properly coordinated so they work as one -- and should report to one person All three celebrity groups are identifiable voter blocs all have the same unique characteristics of notariety and all should be utilized as one support source
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
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PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
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None in thts are) bullbullbullbullbull
Problems needs nod
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bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
p (7 f~r ke-s pi)) S tL-c poundgt~J ~ltY
Television 2nd T1 -t 0 (~ 1 h h~~~~~~~_~_~~~~~~~_~~~~~~c na YS1S Wlt emp asis on TV) shy
C
Ur
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r tpound6idyC 1shy
--i he a7p~tdONZ fd 0 Y
a-v jf
(spczers nes conferences etc) shy
activities and c------
cltIG
(( Smiddotc
Prohl c 1~l ns-----~~~-~-~ ----shy
~Lo
Week of ~~1~~----------
From -Si-LL ft1rltcA
News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
If~If( 4- ~1 ~(trtcJ amp6l(I4 crey- c-lt JfAeJ ~Iif
tcltpJ5~
on TV) shy
t2ltJ~~cJr 1shyA1poundlt-5
-~ ht ATQ4tfdCNk lJpound1A 5 dCl t - 1 6 ~middotd()y
Television and
eA y Cc
(Analysis with emphasis
k centf
ampv ~I31~- lt~
(speakeltrs news conferences etc) 2ctivities and
5()t Ile) ~Jcf
Jt( middotL~middoti$lt lthd
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tr-~-~ n ~j~~ r --~--
Fi 1~middot T~ ~~ lI bull ry middoter 7J~gt~_ ClllY
By ~~llA~middot~1yen From
-----------~-----~---~-
SUL i - ~~ltC2C -3 aomiddot L ri
11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
Page 2
I vLew the entire celebrity operation as a public relations sales function -- one that should be used to support events with our surrogates voter blocs citizens groups and most importantly to achieve the proper media coverage with the many celebrities - shyall supporting the main objective to re-elect the President We must re-structure our priorities and get the main job accomplished utilizing the best people for the best job There is absolutely---- ---- no sense in making another wave to give to our opposition
Proper direction plans policies main objectives programs ideas and specific events must be planned immediately with first priority being the support function to the Republican National Convention Thousands of TVradio and newspaper media ~LlI b~ at the Convention and our celebrity resource must be properly staged to take advantage of this media opportunity
~ -~ecommendations~
~e aanagement techniques to be employed in the celebrity operation are ~ 1) responding to the specific needs and 2) creating new ~isual opportunities In Los Angeles we have a most capable v~lunteer (full time) in Mrs Sue Taurog Mrs Taurog knows all of the movie industry celebrities personally due to her heavy involvement through the years in working with her prominent director husband Norman Taurog Miss Patty Schrager themiddot secretary in the L A officeis alsa very competent in scheduling proper implementation and follow-up with the celebrities and their specific events I recommended to you that Mr Crane be transshyferred back to Universal and that a working Executive Committee be set up with such people as Johnny Grant Mary Ann Mob1y Chad and Shelby Everett etc If we can properly implement this Executive Committee with each person doing his share the office will purr Additional celebrities must be recruited and then serviced
With Ed Crane now back at Universal Studios he can be utilized on special projects for the celebrity operation (within his job limitations) special projects for Taft Schreiber and utilization of Universal facilities as the needs come up within the celebrity operationbull
In Nashville we must establish a new set of guidelines and specific programs with Bill Warner the Executive Director
The Athletes for the President operation seems to be in capable hands with Tom Scott However priorities objectives and proper coordination of his efforts must be implemented
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
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activities and c------
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~Lo
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From -Si-LL ft1rltcA
News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
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t2ltJ~~cJr 1shyA1poundlt-5
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(Analysis with emphasis
k centf
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By ~~llA~middot~1yen From
-----------~-----~---~-
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11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
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ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
Page 3
The New York celebrity operation under Ruth Chase needs immediate direction I strongly suggest that we name an Executive Director to operate as the titular head of the New York celebrity operation Mr Dave Brown who is the husband of Helen Gurley Brown of Cosmopolitan Hagazine would be perfect With Mr Brown in this capacity our New York celebrity resources would be opened up considerably
All of our celebrity offices should coordinate the scheduling of all events through Ed Cowling in the Surrogates Services Office Ed has a working relationship with the various celebrity groups and my recommendation is that Cowling continue to function in this capacity scheduling celebrities into already scheduled events
Ideas and Programs to be Implemented
(A) Celebrity Briefing Books - Containing specific information on the Presidents accomplishments stands on issues Vietnam briefing etc bullbullbullbull should be prepared immediately for all of our committed celebrities Celebrities are used to being scripted and must be given the party line to properly achieve the main purpose of their support function
(B) Celebrity Schedules - All of our committed celebrities must be contacted immediately for their schedules from July 1st shyNovember 7 1972 i e How much time can we expect from you working on behalf of the re-election of the President This way we will not be constantly spinning our wheels to try to track them down as they travel throughout the U S Knowing the specific schedules will allow us the opportunity of properly scheduling -- even if they are doing summer stock in Indianapolis for example We must receive a time commitment from our celebrities
(C) Celebrity Hedia Plan - Knmring the time commitments and schedules of our celebrities will allow us to implement a celebri ty media plan on TVIradio talk shows rallies nevspaper intervicvs in various cities throughout the U S This will give us a mass media approach rather than a rifle shot here and there In addition~ we will be able to be in constant contact at all times -- continuing the party line flow of information
(D) Celebrity TV Special - We must start immediately to plan for a 90-minute TV special to be viewed on prime tine Contact should be made with our top Republican producers Ronald Tayne Jack Philbin and Paul Keyes This TV special should be scheduled ~or late October or early November Objective would be to show celebrity support for the President to swing the last minute undecided voters (Detlocrats Independents and youth)
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
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MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
p (7 f~r ke-s pi)) S tL-c poundgt~J ~ltY
Television 2nd T1 -t 0 (~ 1 h h~~~~~~~_~_~~~~~~~_~~~~~~c na YS1S Wlt emp asis on TV) shy
C
Ur
CIt
C
r tpound6idyC 1shy
--i he a7p~tdONZ fd 0 Y
a-v jf
(spczers nes conferences etc) shy
activities and c------
cltIG
(( Smiddotc
Prohl c 1~l ns-----~~~-~-~ ----shy
~Lo
Week of ~~1~~----------
From -Si-LL ft1rltcA
News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
If~If( 4- ~1 ~(trtcJ amp6l(I4 crey- c-lt JfAeJ ~Iif
tcltpJ5~
on TV) shy
t2ltJ~~cJr 1shyA1poundlt-5
-~ ht ATQ4tfdCNk lJpound1A 5 dCl t - 1 6 ~middotd()y
Television and
eA y Cc
(Analysis with emphasis
k centf
ampv ~I31~- lt~
(speakeltrs news conferences etc) 2ctivities and
5()t Ile) ~Jcf
Jt( middotL~middoti$lt lthd
$(7b~ cl lt t ~
~tJ
tr-~-~ n ~j~~ r --~--
Fi 1~middot T~ ~~ lI bull ry middoter 7J~gt~_ ClllY
By ~~llA~middot~1yen From
-----------~-----~---~-
SUL i - ~~ltC2C -3 aomiddot L ri
11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb
Page 4
(E) Radio and TV Spots - must be produced with our celebrities and scheduled throughout select major markets in the U S
(F) Special Campaign Show - utilizing the Tonight Show Dick Cavett Merv Griffin and Mike Douglas talk shows This show should be dedicated entirely to a discussion of the candidates -- utilizing our top celebrities and the opposition celebrities in an informal discussion and quasi-debate type format
(G) Package Shows - should be produced and used for fund raiser celebrity shows and fund raiser dinners
(H) San Clemente Party - Celebrities sho~ld be invited to the Western White House for an informal visit with the President if possible If they could shake his hand listen to a small talk and have the President thank them for their support this
would be a gre~t motivating force for both the committed and uncommitted celebrities I would suggest if at all possible that this get-together be scheduled sometime after the Democratic Convention and prior to the Republican Convention
(I) Recruitment Campaign for Humphrey and Muskie Celebrities shyAssuming that McGovern will be the Democratic candidate this leaves the Humphrcy and Huskie celebrities up for grabs These celebrities should be contacted immediately after the DNC and sold on supporting the President You know McGovern will be doing the same If we are successful in this effort these celebrities could be invited to the San Clemente party and even utilized at the Republican Convent~on
(J) Country and Western Show - Immediate plans should be formulated for a Country and Western Show (fund raiser) in Nashville Tennessee
(K) Major Celebrity Fund Raisers - Immediate thought should be given to a propcrly staged Big Name fund raiser Due to accessibility of our celebrities California and New York would be most appropriate cities
(L) Celebrity Golf Tournament - Suggest we consider this golf tournament at the Lakeside Country Club (California) and utilize our celebrities athletes golfers committed and uncommitted celebrities in a massive fund raiser Since this is Bob Hopes Country Club ole may be able to talk him into a cocktail party after the tournament co-hosted by Bing Crosby Celebrities like Glen Campbell Dean wrtin etc would be most interested in this type of event
middot~
Page 5
(M) Republican National Convention - Plans for the utilization of our celebrities at the Conven~ion are already underway as per our previous discussions However much additional work must be put forth in this area in order to get the maximum media exposure of our celebrities
(N) Celebrity Charters to Republican Convention - Strongly suggest that we consider chartering an aircraft in Los Angeles and New York and fly our celebrities to the Republican Convention This is the only way we can be certain they will be in attendance
(0) Campaign Train - Celebrities should be coordinated and properly interspersed on the campaign train as it travels from coast to coast
(P) Celebrities at Los Angeles Airport - Suggest we utilize some of our celebrities to pass out material on the President at L A Airport to thethousands of people that pass through on a daily basis With this properly coordinated we could achie~e press and media coverage almost on a daily basis This theme can be spread out to include major airports in the U S
(Q) After the Campaign - The RNC should set-up a Celebrity Advisory Service after the campaign The curtain usually drops on all of our celebrities immediately after a Presidential campaign Suggest we continue to recruit new celebrities keep our lists up to date keep them involved and informed with a monthly or quarterly newsletter We should utilize our celebrities for local candidates State Central Committees Federated Womens Groups lihite House Senatorial Gubernatorial Congressional campaigns etc By setting up this small office we can get our celebrities to work for the Republican Party all year long
When 1974 comes - We are ready
When 1976 comes - We are ready
There is no sense to go through lists every two and four years to try and recruit celebrities This should be a sustained effort with a volunteer part time When the curtain drops after a campaign ~e lo~e many of our strong committed celebrities It is my honest opinion that constant contact with our many celebrities will add a bit of additional flair and glamour to the Hhite House
Programs Co~pletedWorking
Since my involvement with the celebrity operation the following events have been completed andor working
Page 6
i
I
1 Taft Schreiber party 2 Ed Canemoved to Universal 3 Los Angeles office re-organized 4 Los Angeles Executive Committee organization
underway 5 Updated list of celebrities as of 62372 6 Celebrity recruitment underway 7 Update of celebrity files ie biographies and
pictures 8 Eight additional celebrities recruited 9 Convention plans underway
Conclusion
The responsibility of the celebrity operation should be the prime activity of one man at the Committee He should provide the management guidelines and supervise the entire celebrity operation He should provide the proper PR guidance and serve as an idea man for innovative events utilizing the celebrities to the best advantages of all concerned
As I have stated privately Bart and now formally -- I am ready willing and able to take on this function and honestly feel that I could do the best job for the Committee and for the President Its an area with which I feel extremely capable and comfortable due to my previous experience and exposure to the industry I have the support and confidence of Taft Schreiber and Dick Zanuck who are real keys to the entire operation I firmly believe that 1 could very easily take on this new responsibility as well as being PR Swing Man for CliffMillers operation I would strongly suggest that we move the celebrity function under the direction of Cliff Miller with me implementing supervising and providing the ideas s
etc Anything if properly organized and given the proper objectives and ideas directed by someone-with management ability can work well
I
ADMINISTRATrvELY CONFIDENTIAL
June 30 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROMa GORDON STRACHAN
trust your research forces have preserved tor appropriate US8 the picture of McGovern kissing Coretta Kinq on the steps of the Capitol in South Carolina
GSjb
ADMINISTRATIVELY CONFIDENTIAL
June 26 1972
MEMORANDUM OR I LARRY HIGBY
PROM GORDON STRACHAN
SUBJECT Magruders Press Contacts
The January 17th suggestion by Bob to John Mitchell that Jeb should not be a press contact is not beinq followed Aside from the special assignments to talk with the press such as the shift of the Convention from San Diego to Miami Beach Magruder meets periodically with the press Most recently on Priday when I called hiB office told me that he did not want to be interrupted as be was wwith a reporter- Whether Magruder continues to talk with the press ia I suppose Mitchells decision but you should know that Bob a -personal view W is not being followed
GSjb
1 ~~ ) - -i ~
ll _ _ - $
~-~-
~J
L11YJaq ~ ~41S t)
HRIIprn
MMIlJI fRAIVELY CONFIDINTIlIL
LAtRY HI ~BY
()~DON STRACH~N
I taILed at so~ lencth with Petersmeyer on Friday reoadding his role betw~cn now and the election Bob las his letter and Ehrlichfllan s comments which basically suggest that Gregg Peteremeyer be a spokesshyman for the Pr~aident to non-youthful votinq croups (Rotllry Lions womens talk shows conferences etc) For Petersmeyer to perfon[ well in this function he must be rmsitioned correctly Petersmeyer leans towar~ attachinr himself to Ehrlichman since Fhrllchlan SeelYs most e~thusiastic about his rolA lmd has hintea that Petersrneyer would be a aood spokasman to join Ehrlichman at stlected events fowever that will not commJH the bulk of Petersn~eyer I s ttrP lIe lflill nce(~ independent scheduling with the correct priorJty For thts to be done we shoulCl Make a basic decision as to whether Petersrneuroyer is to fend for hirflself under Ihrlichman s tutelaqe or wh~ther we should position PetersJlAyer with caison to schedule him in appropriate events
Petersmeyer is worJ~inf on a spe~~(h that he will have Safire review thiR wee)
Petersrneyer will alBO fleet ~dth Cohen and trampe interns to determine ihtch interns would fit 1n his overall plan of six yourlq effective spokesmen for the PrEsic1ent
GSdg
ADMINISTRATIVELY CONFIDENTIAL
June 20 1972
MEMORANDUM FOR I LARRY HIGBY
FROM 0 GORDON STRACHAN
SUBJECT Ca2aisn survex - Wave II
Concerning your request that Bob Teeter submit the results of the Seoand Wave in a format which will give comparative data aide by side 80 that we oan indioate what the changes have been with regard to issues eto over the put seVeral month in my June 6 memorandum to Haldeman attached at Tab B was the format for receiving the results of Wave II Another copy is attached for you to this memo As you can see the parenthetical notationa will indicate the change from the previous wave of polls As I mentioned in my memorandum of June 6 Teeter would have changed the format (which I consider quite ~ as it ia) in any way to suit your requirements A chanqe at this point however would delay the receipt of the results
GSjb
THE WHITE HOUSE
WASHINGTON
June 19 1972
MEMORANDUM FOR GORDON STRACHAN
FROM L HIGBY~
I assume that whenlitdoes his analysis of the new poll data helll have comparative data side by side so we can indicate what the changes have been with regard to issues etc over the last several months Is this the way it is set up
- - -
0
Stilt t tl~ 10 of lntervic
18 iOll~_
__l~-~~middotn_~__ _____--1~~MirE~__ Y(nr~dz
0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
Rc~ T-S
Ii 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Mc-Il-K 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
W 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
U 0 0 0 0 0 0 (+ 0) (+ 0) (+ 0) (+ 0)
Approval
~
Job 0 (+ 0) 0 (+ 0) Eco~oy 0 (+ 0) 0 (+ 0) ctnaOl 0 (+ 0) 0 (+ 0) JobAne 0 (+ 0) 0 (+ 0)
T
~ Sta~_ National
1 0 (+ 0) 0 (+ 0) 2 0 (+ 0) 0 (+ 0) J 0 (+ 0) 0 (+ 0) 4 0 (+ 0) 0 (+ 0) S 0 (+ 0) 0 (+ 0)
Issue HnGUng
He + + +
N II
Vletnal 0 0 0 0 0 0 (+ 0) (+ 0)
Inflation 0 0 0 0 0 0 (+ 0) (+ 0)
Cencral tnrest 0 0 0 0 0 0 (+ 0) (+ 0)
Crime 0 0 0 0 0 0 (+ 0) (+ 0)
linclp1o)ccnt 0 0 0 0 0 0 (+ 0) (+ 0)
Drurs 0 0 0 0 0 0 (+ 0) (+ 0)
St1te I - ~
Cov 0 (+ G) 0 (+ 0) -cn 0 vi 0 (I C smiddoto 0 (+ 0) 0 (+ 0)
fgtt tf ( I) 11 0ti ~ ~
~ tIr Ll_middotldlgt I 0 C-~~1 f d ~ A r - r i bull 1 t t~ 0 ClJLl f C l ~ j 0 lic hj fllbull J
0 0 (+ 0) (+ 0)
0 0 (+ 0) (+ 0) (+ 0)
Dc
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
0 0 0 (+ 0) (+ 0)
~
0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0)
bull
~ 0 (+ 0) 0 (- 0) 0 (+ 0)
0 0 0
Stale Dales No of Interviews
A
Tot 1 Ticket-
Splitter Democrat
Nixon HcGovern Uallace Undecided
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Nixon lIumphrey llallltJccgt Undecided
0 0 0 0
-(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0)
lt- a)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0)
Nixon Kennedy t-lallace Undecided
Nixon HcGovern Undecided
Nixon Humphrey Undcciccd
Nixon Kennedy Unded G(d
State Dates No of Intervicws
A (i)
BALLOTS
l-ccl i a Harkets (fillI) Total Area I Area 2 Area 3 Area 4
Nixon 0 0 0 0 0 McGovern 0 0 0 0 0 Wallace 0 0 0 0 0 Undecided 0 0 0 0 0
Nhon Humphrey Hallace Undecided
f
Nixon Kennedy Hall(Jce Undecided
Nixon HcGovcrn Undecided
Nixon Burphrcy Undcciccd
Nbon l~cln eJy Undcd dcd
---
Stntc Dates No of Intcrvics
B
Nixon HcGovcrn i-lallace Undecided Nuber
Total - lOO~ 0 0 0 0 0
Af~ 18-24 years 0 0 0 0 0 25-34 years 0 0 0 0 0 35-44 years 0 0 0 0 0 45-54 years 0 0 0 0 0 55-64 years 0 0 0 0 0 65 years + 0 0 0 0 0
Education Less than High School High School Graduate College
Relivion Cctholic
~ Protestant
JCi-lish Other
Race fnite Black Ye11mgt1 llrmm
Union Yes No
Inconc Under 000 $5000-9999 $10 ODD-It 919 $15000 +
Sex fl1le
(i ) i j L j c 11)
State l1ltcs No of Interviews
n (i)
Undecided lU1~bcr
Tctal - lCO~ o (+ 0) o (+ 0) o (+ 0) o (+ 0) o
U-2 Y0lt1rS 25-3 yccrs 35-4 years 45-5-+ years 55-64 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
o o o o o o
Elucation Less thn High School Hifh Scllool College
Gradulte
Relirdon CcLholic Protestant J-ish Other
~
Race l[nite Black Yellogtv Brom
Union Yes No
hearne GOO
$500]-9gt S99 $lOOOO-l gt~99 $15000 T
Cc~~ c (pn 1 i ti Cl])
rea l
Ar i 7 ]rcltl
-------------
Sttc Date
No of Interviews
B (ii)
Ni-o1 i311ccc Uncccided NU7~cr
(+ 0) 0 (+ 0) 0Tot21 - 100~~ 0 (+ 0) 0 (+ 0) 0
Afc 18-24 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
25-34 yccs 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
35-44 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 yc~rs
45-54 years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0
55-6f years 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ 0) 0 (+ D) 065 years + 0
Educ2tion Less than High School High School Graduate Collegc~
Religion Catholic - T bull
Protestant Jewish Other
Race Hhite BIClck Ye110
i BrCi
Union Yes No
Incocc Under saeo $5C)0-9999
- no 000-11099 $15000 +
Lllc rcle
State Dates No of Intcrvicus
C
RATnGS O ABILITY TO r ~DLE ISSlJES-
Total Rating Total Rating Total Rating HcGovern HUr1phrcv
Pos Pos Pos Neg
t bull shy
Vietnam 0 (+ 0) 0 (+ 0) 0 0 0 0
Inflation 0 (+ 0) 0 (+ 0) 0 0 0 0
General Unrest 0 (+ 0) 0 (+ 0) 0 0 0 0
Crime 0 (+ 0) 0 (+ 0) 0 0 0 0
Unemployment 0 (+
0) 0 (+ 0) 0 0 0 0
Drugs
Education
Taxes
Bussing
Health Care
National Defense
Environnent
Race Rel1tions
SlJlc )~l t lt S
C (1) 10 of Inlcrvi cmiddot
lncs 0 TLITY
CurrCl t Ratjng Ratinr R1 t inp Issue Voti------
~ j 011 ----~--
Pas l~L L-
I
VietHl Tetal 0 0 0 0 0 0 E2d 1on 0 0 0 0 0 0 Soft iXO1 0 0 0 0 0 0 Soft D-l 0 0 0 0 0 0 Hard DC1 0 0 0 0 0 0 Hard Uace 0 0 0 0 0 0 Soft middota11ace 0 0 0 0 0 0
Infla t i 01 Total Hard ixon Soft Nixon Soft Dcrl Hard DcD Hard lallace Soft middottallace
General Unrest Total Hard Nixon Soft Nixon Soft Dc Hard Dem Jrard Jallace Soft allace
crime Total
Hard Uxon Soft Nixon Soft Den Hard Den Hard lallace Soft Halllce
Unemployment Total Hard ixon Soft ~ i-O1 Soft Dcr] H3rd DCIJ
Hard illlcc Soft 111lt c c
Total Erd jimiddoton Soil jon Soft D(~ bull Ert Lmiddot~ bull
]1 ui hl11 ~iC(l
Soft lLlcc
cg
I
State Dotes
C (i) CC1td No of Intcrvi(middotl~
Current R1ting Rating IZl ting l~fcro(l rnVo
Pos
Educatio1 Totnl o o o o o o 11rd ~ion o o o o o o Soft llixon o o o o o o Soft DC7l o o o o o o Hard Dc~ o o o o o o nrd middotallacc o o o o o o Sof t ilt111ace o o o o o o
Taxes Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard iallace Sof t Jallace
Bussing Total Hard Nixon Soft Nixon Soft Dem Hard Dem lIard Iallac e Soft ~allace
~ ~
Health Care Total Hard Nixon Soft Nixon Soft Dem Hard Dem Hard ~allace Soft ~middotallace
National Dfcnse Total Hard Nixon Soft rixon Soft Dem Hard Dem llnd middotallac e Soft imiddotallace
Enviromncnt Total Bard ~b~on
Sof t imiddoton Soft DCil
llJrd Deil
Ibid middotallzlcc So[ t 111 lCC
- I 11 Lv
11 rl ~ i-on ~0ft Nimiddotnn
State Dltes No of InterviewsD
lEISCLITY
Trust
CIOSQ ~ilQd
1Jcutrnl Open ~indcd
Dishonest Neutral Honest
Unjust Neutral Just
COL1pctencc
Inepcrienced Neutral Expc Lenced
Untrained Neutral Trained
Uninformed Neutral Informed
Incoilpetcnt Neutral Copetent
Strength
Tirdd leutral Bold
DnnrerotlS l~cutral
Sl[e
Snft
Total Ratin8 Nixon
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
0 (+ 0) 0 (+ 0) 0 (+ 0)
Total Ratins EcGovern
o o o
o o o
o o o
~
Total Rating Humphr~
o o o
o o o
o o o
vLdLC
Dattmiddot to of Intcrvi(middotgt
D (i)
eUyre t otin~
Tru t
Close lfindcd leutral O)C1 ~firdcd
Dishonest lcural Honest
Unjust lcutral Just
Conpetencc
Inexperienced Neutral Experienced
Untrained Neutral Trained
Uninf oned Neutral Inforred
Incolpe ten t Neutral COIrpetent
Tinicl ~eu tri1l Bold
Dnncrous (ll ~ral
$3[C
bull t J t~
teu t -11
Soft
Hard
o o o
o o o
o o o
Soft Nion
0 0 0
0 0 0
0 0 0
Soft DCIJ1 II
0 0 0
0 0 0
0 0 0
HArd Bard SCl
Den i-Iallacc
0 0 0 0
0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0
State Dates No of Interviews
E
21
1~iQ~1
cltrrs cGov C ra
otcrs Totnl
rove Nixon ~-cGovcrn
Voters Voters No
Opinion
18-24 yelrs 25-3 yeDs
35-44 years 45-54 years 55-6 years 65 years +
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0
deg deg0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
(+ 0) (+ 0) (+ 0) (+ 0) (+ 0) (+ 0)
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
Education Less than ns High School Grad College
Religion Catholic Protestant Jewish Other
T
Race Hhite
Black Yellow Bro-O
Union Yes No
Income Under $5000 $5000-9999 $10000-14999 $15000 +
Sex Hale Fernle
Ar el 1 IIrea 2
~ l 0 11 t l c JJI
Arc 3
State Dates No of Interviews
Three pa8es of conclusions highlighting differences from tradishy
ticnal patterns and significant changes from first 7ave bull
State Datcs No of Interviews
CAHPAIG rLICATIONS
Three pagcs of rcco~~endations and suggestions for campaign
action
- --
ADMINISTRAlTVELY CONFIDENTIAL
June 10 1972
JfEMORANDUM FOR DICK HOWARD
FROM GOROON STRACHAN
SUBJECT ~a Monitorinsz Reports
Attached are the Media MonibDring Reports from the system established by Van Shumway at 1701 You may have been talking to Van directly about theBe reports presumably you and Chuck will have some written comments for Van suggsatinq improvements andohanges~ I would appreciate receiving a copy of the comments
Thank you
FU--61S
GScar
1ctiviti2S 3nd (speakers news conferences etc) -
sitions activities
fl
vCtJ-
rroblc~s needs Jnd
Week of
From
1i(1n iC2d 3u-~iL
- (Analysis and Jmportant clips) shy
US im jrlG CTt US Jets Dom 2 rirn iixln ~rls G-V(~S C cr fro ~t~~ Jc-e - Flont r3C srLiclcD 2()t nround JcvcltL3 bullbullbull bull ~nd t~l[rt
~s t1lC ~Jy it ~_1t ---11 ~_tf~81~ ic p0trst~~f1 llt~r 1)nn--j trip ucrts )j 11
iOIl r VictnGrl S~Cs Trickery fietnOM C-JDs lor illl t To Blocknde U3 EXTlnis PI fonb Tltlrci1 -1cGovGrn fssJled Oreon Prezhnov Confer US-Soviet Irins CnntroJ Jlr StrikCs CCllti1-lC ty Limi jlnclcJr Arl13 arplanes Raid etc All UPI and fir nc articlc covered front Pi1CGS of rJrJrthGrn 11sv pnpers bullbullbullbullbullbullall week EFJDA TTAiOS CET7ICJL OF fD~OiS nET C-Jlt3 bullbullbullbullbullbull enclosed 2 more editorials on Flln8
I nd contlol bullbull en~)_ ocd ~LKO(A~~dit0rinl cqclcC]Ed - DcnoQXtic newspaperbullbullbullbull HcGovcin shy1 elevislOt1 and raj ~o coverage naiys~s Wl to cmpoasis on lV - treason
PIl nati nm-lS on Nixons trip etc No local editorials
None in this area bullbullbullbullbull
Qpposition s k~ activities and coverage shy
None in thts are) bullbullbullbullbull
Problems needs nod
gt T10flOCTdic Gnwrcsri-n 1 nOllncf~~ 1rT()intr~lt of cruH icnn St3t~ dclcrnte (1pound1 vc1r old) tc) to Sttr lblh~l COlrrcntioa to dr For8c lc2dcnr bullbullbullbullbull In senbullbullbullbull cmlo3cd
r ~ if tllt rbr of ncmiddotgt ]iicl r n rclccd on tllc Tire sericcs -ore to k(p 11 (r~11Pfmiddot~ ~~~r1 -middotrl~ht-~ n~Ynl~ t1vjn 71
JO~N ~fAr~-~ff ALA bullbull CPAP~M~
WfLUA ROYM~r -l~ JotP-J T0t( ~ T(-X
I-1M41ON A LLA-S j~ NJ W-LLACl r ~ifTT UT-t-t 11 tii J fIN( r_ ~H (~oIFJ Nlgt-)(tltEII1$J
WLTLn $t M-~-AU- Ioir(~ C--)) rjL~~_)) Ci Q
AUN CHANil0N CA~IFlt WHLA v Ft)TH J1l~ OElshy
Ati-Ai C 5Li ~ I ILtshy BOLL J-( llt TLNS
V bullbull~I) H GA_1tJ~poundL~ all RCGEHT TAFT _ J11 OHIO
bUDJ)CY I- aHot- Jft COMMITTEE ON BANKING HOU$ING ANO URBAN AFFAIRS ITAFF CRCC1 on ANtgt ~utFtAL- COU~SpoundL
WASHINGTON DC Z0510
June 2 1972
Sr[TE Tennessee
Iviay 30 - June 3
FRG1 Bill GOOd~li n
HEJSPAP~R COVERG~ OF THE CP-JmiddotIPA IGN
All lire stuff no local c 1)nns generated NiXon domishyna s the n~ws ~ith Noscow Trip HUJnp and McGovern splitt Deillocra~ic coverage
TEL~lI8IC11 ~~
If youve seen the networks you know what is being seen j_D lc-lnsss-e 0 leeal stuff being genera ted Except Senato2 r 1pound10 is Q str er of the sident ard says so Eis opponent cn knoc~s the President but lOn 1 t s lith either rmiddotIcGovern or HUInp
Cf~PIGl IS K2Y ACTIV AD CO~RAGE
Aint nobJdy n to Tennessee cept HoJard B3ker and he got good coverage ihen he announced for re-election
G~
OPPOR
nt is so popular in nnessee that nobody is him except a few liberal newspapergOi12 to
(clips a t~Lac d)editorial
110 partle ~)cl n~~
If the Nixon letter to Hanna editor in jmiddotrr)hi- la~ ri8G2u by 1701 bullbullbull my it J1 2 l)(auty (clip attaclLu)
SCiln1ct nFrom
cover2~e of c~~nni - (Annlysis nnd i8portant cl 5)-
AJl papers carried lead s~ories of Presidents trip --wire service stuff TV vas rna stl y nat ional Ie vel Good editorial comment thus r nore expected early next veek
Television acd radio (Analysis with emphasis on TV) shy
activities and covern (speakers news conferences ~tL) -
Kleindienst in Phoenix for Republican fund raiser Great coverage popular in Arizona spoke favorably for Nixon well received Rehnquist here at present for tv 0 spee s bullbull vill ha ve pre ss conference tomor row (see clip) Chairman Mardian initiated positive rc sponse to Pre sident s speech 6 l 72 cove red in one nevspaper so far
nctivitics and covera
lvfaddox in toTl for John Birch Dav dinner (can you believe) bullbullbull lashed Nixon bullbullbull r iVaJl2ce 1n- in Demo party (see clip re Stillman) bullbullspoke favo
Ie rn es loclly Cha ve z ra st creatinr visits troln outside aQitator sl
C ~
CcrcHa lgtc Joe Kennedy Jr (corning next veek) Farnl Vorkels Union has c orsed V1cGo(n (so 1 s surprised) Small strike in Yurna county va si 111ajority of rne lon-Die lc l s still wo prciCluccr S obta ined injunctions again st strikers vc~ hosciLlj7(C most s frOlTI clergy and handful of press
Probles needs nn~i Lusshy
r - t~~ sy Jv- 1 Stno bull 7 r 0bull_-----__----shy
vlcek of
r COV2rC ot __ - (Analysis and jnportilnt clips) shy____-- c_
The co~cl~3io~ 01 the Fres~dents ~~scow trip and his return hcee doninated the 00(gt-0e ~cS 1 -t cC 2middotpcted it least 45 of the stiltes 107 ajor d1ilies cOI~=eltec (ciitcri21_~ tl1is ~C(-gt( C~ t~le su~~-it ar-~d is 2C11everents( see enclosed c ) 0- of tre co---taries middotcce favorable t70 middotere neutrlt1l and three middotere U1_ycrale ~middotst cC1sicienci tile suit at least a personal triun~ for the Presidcct ~a1y t~ouht it a politically otivated Dove as well Latc clips on rmiddotver and 1ltntz appoin-ents as reg chrm also enclosed from 526
Television (Analysis with e~phasis on TV) shy
The Nosco~middot tri) ad the return also of course dominated radio and television coveraGe TlC tune as al-os t invarialy favorab1eneut ral gain the thought that the su~~it ~as a gre2t perso~al success for the President was underscored by the hopeful opticis1 the t characterized the pre-sul7lit coverabe bull Coverage las daily and very etensive
CoveraGe of Julie Eisenhoer visit already fonarded to Allen Hall at tmiddotfuite House copy of SU1la1-~ and also cl el closed
s activties and cover2 e (speakers news conferences etc) shy
61 - Julie Eisenhc~er - Philadelphia - (see en closed neclO and clip~
61 Sen Javits - Philadelphia - no TV no radio one small article in Bulletin
62 - estern R2gicnal Chrn apptnt - Jolms tom - 2 of 2 TV 2 radio 1 of 1 dailies
62 - Central e6ional ChrG appt lt - Altoona 1 of I TV 1 radio 1 of 1 dailies
Oppositions key activities and coverage shy
As usual no actual activity ~n Pen1sylvania by the De20cratic cont~~ders
Good coveraga of California prisary sene stuff on ~J priary Also good coverage - conti~u_~ - on ~allaces conditien - especially report on possible volu~tary cove~cnt retGrning to toes
State lfric Secy contiJcS
ProblcDs n~cds and lansshy
Ofpoundicicll sU 1I~ 0lcXi1g pb~ec or Tuesc-y 66 nothing fron CREP on rc~ucst for celebrity or political figure plall to use local rock band that [0 L 1 10 L L ~ ~lt- ~2 c c ~~ ~ ~gt ~1 en 1 t s c ~ l i [---1 t ~ S stolen - sec cnclos ed clip fro ]gt111c11 SC_C Sjclc Cell lclL ciwcr 1J(n[ off IS pL1med ([~ote CCt jf- el 0 ~crs COL~ l fro 61 1t11uiru~ - r1rl~ed in red) Also note
at tached)
~ ) ~ bullbullbull -_ LJ pnlbles
covrR~TTAIr-S tatc--=--Cd I i for n i a Week of - Huy
~~_~s ~CJri1t ~~cc1iu~~veragc - Excellent coverage of Student Leaders for the Presicient Prcslccm I S Hussiu trip dominated news reports most favorble Democratic candidates campaigning heavily Ou t Mec1i~ Efforts l-Invit~tion to student press conference 2-Statewide rc se on s for the President 3-P~oto amp story to home-town newspapers of e~ch student participant 4-Sample news release provided to each county cll~irman for localized releases supporting Russia trip 5-Mulligan appointltlcnt ltlnnounccd 6-Photo amp release on spanish rpca~ing sUpporters 7-Produced Re-elector ~ewsletter 8-Produced young voters youth signature card Letters Program 12 drapoundts on violence to San Francisco 10 to LA Times re students~for-ixon 10 to Herald Examiner re students 10 to channel 7 re good coverage of students 10 to channel 4 re good coverage 10 to channel 2 re no coverage of studentsS to Robert Vaughn re anti-Nixon co~ments 15 to Nichael Jackson re anti-Nixon cOments 3 on Barney Horris re anti-administrashytion COITffilents 15 to KHJ-TV re Stan Borman anti-Nixon co~ments Radio-TV Imalsis - Russia trip dominated vith heavy coverage of Democratic candidates John Brown (Kentucky Fried Chicken) received heavy coverage re Demo telethon fund raiser Our Radio Efforts We produced the following I-Peterson feed 2~Joe Piasta (USF Student E6dy resident)feed 3- Kent Clemence (USC Student Body President) fced
4-George shultz 5-Ronald Reagan 6-Statement from each of 11 student body presshyidents fed to home-tmm radio stations following press conference Key Campaign Activities I-Student Leaders for the President press conference in h~ (see attached) 2-Student Leaders for the President press conference in Sacramento (see attached) 3-Visit by Sec Peterson (good LA coverage) 4-Visit by Don Rumsfeld (good LA coverage see attached) 5-Visit by John Veneman 6-Emphasis on Spanish-Speaking iilltericans 7-Heavy letters to editor campaign building throughout the state Our Television Efforts Our caIaera crew shot soundcolor film for (-elivery to the foilomiddot-inr California stations San Francisco KTVU KROli KPIX KGO Sacramento CCR]l KXTV KOVR San Diego KFMB ROGO Fresno I0IJ KFSN KJEO Bakersfield KERO KBAK San Jose KNTV Palm Springs KHIR KPLr1 In addition the following stations were sent film with a tag featuring a local student body president TAVY Portsmouth Va KI1TV Omaha KLZ-rV Denver li1CVB-TV Necdha Mass KELO-TV Sioux Falls S D WISH-TV Indianapolis Ind WISC-TV Madison iisc KIiW-TV Seattle Icsh KROD-1V El Paso Tex WBRC-TV Birmingham Ala 9ur ralt1~9-~ Interviel Bookings Students booked on KATIC KHJ KFI KHJ-TV lecc KNXT-TV Noon Ne~s Opposition Activities McGovern is video taping his appearances sending to abo 3S-TV stations tlOughout the state Plans to follmmiddot this procedure in New Yor~ (see attached) Both McGovern amp Humphrey getting excellent exposure Were taping most of their public appearances Ashbrook still receivillg moderate coverage criticism of Russia trip Yorty supports the Presidents stand in Vietnam lr~le~s-pound N~ec1s l-A great deal of inconvenience and unnecessary cxpe1se las caused by 170i staff p-oviding incorrect and poorly plnned inforration on tie Student L82lders for ttle President 2-GOP VIP 5 scheduled to visit California are still not contacting our office in advance -- or while tleyrc here In addition many are unavailable for special interview amp talk sho~s Were being eaton up by our op~Qsition while our visitors refuse to cooperate 3-Th President or an ai(~5hould say sorething in sympathy with the pliglt of Soviet Jews 4-Visiting VIPs ore not providing advance copies of speeches releases etc bull and arc b-irgirS no vi suals 9rilphs or derlOnstrations 5-Please put us on your taililq lit for ncmiddots roJeisos also key releases frol trw vhiLc House G-tP vpoundrf t~cuctcJ ) 1701 0 ~J()(j~ Cj0st~] on tal~ SilCS to ippllud tilmiddot] I)resi~1cntfs StLT tl0rc~Tcnt- tlO~~CVcr- 170l le[UJC~ to rsid~ round dlta 0
the 212-ycar-old projuct 7-Recaived anti-McCovcrn form lettors from 1701 --bu discov(gtrl it is iFFlinst policy to usc th(]l
From __Gr~1j-(_-~~S~LD-_(s DClvid A SarGent PorclClnd linc OlOlJshy
~cwspa2Cr ccmiddotltr_~~c 0 u2~~~1 - (Analysis and i~~lporta1t clips) -
Edi 1oriCll COllcnt on the ~~os cow sLUllmi t has beon unanimous 1 y optimistic and favorable
Xo siniiicant devclopmcnts on the campaiGn in )bine this week and very little comment on Democratic national activities
Television and radio covcrag~ (Analysis with emphasis on TV) shy
Except for routine coveraGe of state candidates nearlyall broadcas t news has been 1~rorn the netorks ~o pres iclent ial campaign developments
Traditional Nernorial DaYcoverage of parades and ceremonies made frequent note of the lack of vociferous demonstrations of any kind _this year bull ___
Campaigns key activities and coverage (speakers news conferences etc) shy
Oppositions ey activities and covera~ shy
Problcs needs and plaas-
_--- ~--~--------- -- - ~-------~--
Junc 1972
~~lr bull Pove 11 l
Director 01~ llress Information COIll1iccce ror tl18 n-olection of the President 1701 Pcnnsyl YLln Ll tcnue ~ashincton D C 20006
Dcar )Ir Noore
Plenty of ed i tor ial comment this Keek in the laine papers on The 105 co- Slli71li t The only nehS re la 1 ed to the pres i shydential campaiGn Kas lrorn The Kire seryices and principaliy concerned iel1 The E t Coast Democra-cic activiTies
Just about all the cr08dcast nm-s came from the net1vork coverage HOK8 y er radio talk show~ ~ith telephone partici shypalt1 n by lLt011Crs l~clcl fr quent cliscussions bullbullbull particularly on rhe sUJEElit They IEre pro and con O~ course but just abou-c ever one expres lt2Cl a 1 ioas t guardod opt im ism -and the belief that the Presidel1C had made significant accomplishshyments thaT strengThen his position
There as little in the 1vay of C2Jllpaign developments in Naine Key issues of interes t in ~raine cont inue to be reshylated to the economy ancl the envirorunent
sitrer- ()elfAct) (I jt-1 Dayenid A Sargen9 AssociaCc
D-S~ L
Encloures
cc d Harding Hoeer C illicuns
( - I
-----S tat e i S C 0 c in
r COVl)ra-~ of c n - (Analysis and i~portant clips) --~-~-~~--------------~-~~
lieilvy fran t ~~El
~ ~ ~
co~e3-e of taXOns Hosco vi sit E Ivlushroom speech insnirej -1 ~cls bullbullbullbull ~LJ~T~IT bullbull O~ r() FORGlJTTElI l-)[middotEIT IN HIS T J ~)~ bull bull bull ~ ~ )IrJlt4-1r bullbullbull ~J ~T E Snmiddot1middotIT bull BIG STEP middotTJ1llUtD npo~nrG cr~ bullbull etc etc (clips enclosed) Good v3~ie~y tJ covera~e ~uch good coverage on Mrs Nixon womens secti0n as well dS ne~s Welfare tax refor~ dnd gun control issues in evidence
Television and r2dic (Analysis with emphasis on TV) shy
Still heJ vy on ~Hxon I s trip- also of course _the HEH and ~cGovern bits in Californi~ _ son TV survey s~ys 12 of 33 watched the debate while only 4 of 49 HJ tchec i~ixon s speech (Clip encl l~a be Surd try Bores
People II
3ctivities and covera (scakers news conferences etc) shy
GOP session here JUDe 3 Senator Dole keynoter Youth representation national Go~~ittee~an national co~~ittae played as coming dominant issues
sitions nctivities and COVC~3~e
EEH rus Clli r1ia tDoub12s rc Shortagc of voLmt8er vlOrkcrs and doll0Ts ~i t)iEJl ~u8~tLJns ro IcGover-n budtet cuts middothllllce pushed into bicl pl[ s
Scattered stories of tile co~inG Demo convention bullbullbull rcprescntation and the II Del 1xJ II
CC~~ -------~--
N coverl~~p (~pound__C_---_il_i__c1 - (Analysis and irnportmt clips) shy
(~~J --lt-gtCb ampdgt 4 cit ) L1 x~ifftJjY w~
p (7 f~r ke-s pi)) S tL-c poundgt~J ~ltY
Television 2nd T1 -t 0 (~ 1 h h~~~~~~~_~_~~~~~~~_~~~~~~c na YS1S Wlt emp asis on TV) shy
C
Ur
CIt
C
r tpound6idyC 1shy
--i he a7p~tdONZ fd 0 Y
a-v jf
(spczers nes conferences etc) shy
activities and c------
cltIG
(( Smiddotc
Prohl c 1~l ns-----~~~-~-~ ----shy
~Lo
Week of ~~1~~----------
From -Si-LL ft1rltcA
News - (Analysis and important clips) shy
il cfltJy sj (~~J -lt-reb amp6~Jj e~) ~y 4yA CAI 4$(ltshy
6y~Jic ltv1 tUmiddotv -(7$r (-$ d ))$ 7t 4~~ AfY
If~If( 4- ~1 ~(trtcJ amp6l(I4 crey- c-lt JfAeJ ~Iif
tcltpJ5~
on TV) shy
t2ltJ~~cJr 1shyA1poundlt-5
-~ ht ATQ4tfdCNk lJpound1A 5 dCl t - 1 6 ~middotd()y
Television and
eA y Cc
(Analysis with emphasis
k centf
ampv ~I31~- lt~
(speakeltrs news conferences etc) 2ctivities and
5()t Ile) ~Jcf
Jt( middotL~middoti$lt lthd
$(7b~ cl lt t ~
~tJ
tr-~-~ n ~j~~ r --~--
Fi 1~middot T~ ~~ lI bull ry middoter 7J~gt~_ ClllY
By ~~llA~middot~1yen From
-----------~-----~---~-
SUL i - ~~ltC2C -3 aomiddot L ri
11 - (Analysis and important clips)
arci czzled press Enclosing one of bevy of
laudotC7 ejl~crials-- ~he~ to Evening Sun has naught but kind words
has ~chieved cajor miracle ~allaceG health Humphrey 2JcGovern in
California well coverod but anti-climactic Main focus of latter on
d8catosTelevision and radio cover (Analysis ]i th emphasis on TV) ~
RN in toscow lars reportinG to Congress All relied on network and
all good 1- tcGovcrn debate 1i th RN ultimate winner bullbullbull tro Iilickey
race cutti bull8CIl
J0 enG up ile the President saved the world Well
never have a better week on the tube
ac t ivi ties md (speakers news conferences etc) shy
No authentic in-state campaicn activities State GOP Central Committee
met 6372 to select delegates to convention Press noted 10 optimism
2) record solvency 3) miffed feelings of those who wanted to be but
were not e cele tes Typical- controva-rsy makes best copyKo lone term p~oblc~-- 24 ~our t est
~andel emereed in control No sU~Dri
Ld ~ocrat dclccatcs c~eatlng Dccuuse th morally if rot legally rmst
vo co Fnci r(st ant to throi Up rot really relevant national
~re s to elections Othcr~iso were just seeinG n~ io~ ~l r~t~7 ~~_C ~~ J 010 [ rc~ [ c~rl~l effort here now
Pr)b lls 1~ l ~~ 1rlS shy
on -shy Governor
coripJ ccrcy d(l to Spilit of
1 1 - - - + ~- 1 f r -
I I - rI- VI) Vl~~LI_ k1
Y r ~
JUl
ttl[ no ltlnd hoJdirr
June 6 1972
MEMORANDUM FOR I LARRY HIGBY
FROM GORDON STRACHAN
SUBJECT First ~lOnday
You sent me a note asking who is responsible for this cover - what 1s the approval process - this is a disaster and whoever did it is not to publish First Monday again I talked with Dick Howard at lenqtb aDmit tEe approval prooess tor First Monday IIe and Chuck Colson after considerable-discussion over several months with Tom Evans and JoIalLofton I have established the following system for suggestions and approval on First MandaI and Monda~1
1) Colson or Howard personally call Tom Evans or Jobn Lofton with suggestions for possible textual comments in First Mondaz For example in the June 5 First Monday on the sUbstantive area every article except eurohe salute to Ted Aqnew and the pictures from Eye on Nixon was sugshygested by Colson or Howard Most of the requests were Presidential directives to Colson
2) Colson and Howard do not review the final text of either Mondax or First Monda~ before it goes to the printer They only review ilie tIna text on Special Editions
3) In case of dispute between Bvans and Lofton Colson will usually call Evans and persuade him to follow Howards suggestions to Lofton
As to your conoern about the cover Colson and Howard did not approve the pioture ao they do not approve any pictures within First Monday However it 1a Colsons opinion that the cover pIcture of First Mond~t is excellent It is an even better ahot of tne PreaIaen relaxing than the picture of the President on the yacht with -1oabacher
- 2 shy
As to your directive that whoever approved the picture should not publish First Mondai aqun that man is John Lofton However before he I e ther fired or has his job funotions shifted at the RNC you may want to discuss new approval procedures for Mon~X and First Mo~day with Colson My own guess is that Colson haa done quIte well to qat this far in exereisinq editorial control over these RNC publicat60ns However you may well want to ask Colson to go one stepfurther and review for final siqn-off the actual text and piotures of ~ndaI and Frat MondaIshy
Shall I cover this directly with Howard
GSjb
Jlllle 1 1972
Dee Mr Hewitt
Mr Hal4emaa was oet of the coutry witll the PreideM whee yOU BOte o( May 25 19n arlirella tGotlpel1tt
1 bow that he oaw t me to tbak yOG (or the two tlcketa that we ohtalaed tIlro JOIr offlc for Mr HaldemaD azul Mrs H Jbull Ha14maa (MI HaldellWA mother) (01 Wed edayl performaace
MI Haldemaa did bullbullbull GodapeU prior to the alaa trip~ aDCI tbof01l8ll1y -Joyed U
Slacerely
Gorda Strac Staff Aslstaat
to H B Hald
1118 FraUl Httt FORDS THEA TIlE SOCIETY 511 Teath StHet N W WbullbullIIlJaatODI D C 20005
GSpm
ADMINISTRATIVELY CONFIDENTIALbull
JUne 27 1972
MEMORANDUM FORI KlN KHACIIIGIAN
FROM GORDON SWRACHAN
SUBJECT McGovern Cartoon 1
You probably noticed the McGovern cartoon in Sundays New York Ti_s The double mirror effect is a classic t trust we wIll says it for the same wide distribution that last weeks article in Time magazine will receive at the appropriate time ---shy
GSjb
THE NEW YORK TIMES SUNDAY JUNE 25 1972
rJ( i
(1 i
Buoyed by tb result of the New York primary George McGovern was busy last week at the ticklish task of uniting hi political irregular with the Democratic establilhment How far are they apart See above bull
AD~tINIBTRATlVELY CONFIDENTIAL
June 26 1972
MEMORANDUM FOR I KEN KHACHIGIAN
FROM GORDON STRACHAN
You probably followed the Minnesota plank put forward by McGovern qui~ elosely In partioular there was a plank on homosexual marriaqe It has been reported there were rY shots of two homosexuals danoing at the convention in lavender T-shirts I assume that you or Pat have acquired a tape of this
GSjb FU - 630
ADMINISTRATIVELY CONFIDENTIAL cent 7 bull
June 20 1972
MEMORANDUM FOR I KEN KHACHIGIAN
PROMt GORDON STRACHAN
You probably noticed McGovern 8 statement middotfind me a welta~ mothe~ who earns $8000 and Ill eat this entire report- An appropriate welfare example miqbt be found for later use
GSjb
4
ADMINISTRATI~LY CONFIDENTIAL
June 13 1972
MEMORANDUM FOR I BRUCE KEHRLI
FROM I GORDON STRACHAN
SUBJECT Politics
know how opposed you are to any political consideration ~pecially if they might effect the careful staffing of the presidents work However you should know that the entire attack 1n this week DNe answer to -Monday WFact- is aimed at the -gathering orowd at the White House- know you have been through the facts and advised Ehrlichman but maybe some thought should be given as to how we can respond to this frontal attack by the Democrats
Just a thouqht
GSjb