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creative designer my book richardevans

Richard Evans - Portfolio

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All my recent work and personal projects

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Page 1: Richard Evans - Portfolio

creative designer

my bookrichardevans

MyBook July 2010 - Cover&Back.indd 1 26/7/10 14:10:28

Page 2: Richard Evans - Portfolio

Marketing Plan 2009

Let’s go to work

Communications

Product marketing54

the analogy of a Formula 1 pit stop crew is the ideal way of thinking of the customer service offered by your Van Centre. A committed team of experienced operators, delivering specialist services – quickly and efficiently.

It’s vital to create an environment where your customers know that whatever they need, they can rely on you to deliver it; from friendly, knowledgeable service at the front desk to high-quality original parts and accessories, expertly fitted, on time – and on budget.

our commitment to customer service excellence should include:• Putting each customer’s business first

• Offering quality guarantees on ALL our services

• Operating a transparent and fair pricing policy

• Delivering services on our customers’ terms (for example: speed of fix, collection and delivery, courtesy vehicles, opening hours...)

• Rewarding loyalty (how about offering loyal customers a discount on their next service?)

• Building partnerships based on trust and mutual benefit

A winning formula.

right now, Volkswagen is amongst only three manufacturers with the credentials and credibility to carry off the levels of customer service we’re talking about (the others being Mercedes and Ford).

“Never assume you know what customers want. The only way to be sure is to ask. So that’s what we do.”

Bruce smithsonManaging Director, Eurovans Van Centre

Winner of the 2008 Award of Excellence for Aftersales.

our successes

in 2008

“To keep your customers happy, it’s vital you get the basics right. That means getting your customer service sorted. In pubs, that can be about serving quality drinks, the right glass, the right temperature... Get the basics wrong and your customers won’t be back.”

“In today’s environment you can’t get by on existing customers either. You have to keep attracting new ones, which means taking your marketing seriously. Listen to customers, study your competition, react to market trends, put together a database – and then use it to communicate your offers.”

stuart MooreHead of Transformation, Coors Brewery

“Everywhere, people are nervous. Economic uncertainty makes us all more selective about how we spend our money. Long-standing brands, who offer a sense of reassurance and familiarity, who communicate what they stand for and demonstrate how they can make life easier, they’ll be the ones who’ll earn customers’ trust and loyalty.”

Mintel Insight + ImpactDecember 2008

Mintel, a leading market research company

Mintel is a world-renowned market research company. Its views on the changing patterns of consumer lifestyles – and their implications for businesses – are highly-informative. In the midst of the current downturn in the economy, comments from Mintel are certainly worth a second look.

The current economic climate is having an effect on all sectors. Coors Brewery is choosing to respond to the challenges by focusing on customer service and their approach to marketing. stuart Moore, Coors’ Head of transformation, explains how and why.

Insights from other industries.

Consumer trends for 2009.

the reasons for research.Understanding how customers (and prospects) see us, and how they feel about our products and services, is vital to the development of the Volkswagen Commercial Vehicles brand.

So how do we find out what they think? Simple. We ask them.

In regular research sessions, we invite customers to share their thoughts and talk about their needs. The information we receive allows us to build a picture of where we are now, and where we should be heading. It also helps us adapt our offering to stay in line with current attitudes.

Findings.

Awareness and attractiveness.

The good news is our brand awareness is developing at a very encouraging rate. This is a continual process however, and as we introduce new products and services, we need to make sure their

relevance and benefits are always fully understood by customers. So we’ll keep on asking questions – and listening to the answers.

Awareness of our brand is just the first step. One of the aims of our research is to establish how ‘attractive’ our brand is to potential and existing customers. We do this by asking people about their:

• Levels of interest in purchasing

• Willingness to recommend Volkswagen Commercial Vehicles

• Readiness to identify with the brand. For example, do they share our views on what’s important?

• Perception of quality

After a great year, our brand likeability has shown a welcome and significant growth.the three top commercial vehicle brands are close together and we’re holding a highly respectable third place – only marginally behind Ford. 3

12

Key research findings

13Key research findings 12

the Art of Building Unprompted AwarenessVolkswagen Commercial Vehicles

A prompted question names the brand. “On a scale of 1 to 7, how well do you know Brand X?” Here Ford and Vauxhall went down, while we showed an increase.

An unprompted question identifies what people actually know. “How many commercial vehicle manufacturers can you name?” In most cases, unprompted brand awareness for our competitors has decreased. However, last year we achieved the largest rise within the market.

We’re moving in the right direction but there’s still a long way to go, so we reALLY MUst keeP oUr Foot oN tHe gAs!

To get useful data you have to ask the right questions, in the right way, consistently. That way the feedback is reliable. Take ‘prompted’ and ‘unprompted’ questions for example.

Question time.

Volkswagen Commercial VehiclesMarketing Planner for 2009 which was handed to Volkswagen representatives at all Van Centres as their ‘bible’, and containing marketing strategies for the year ahead.

MyBook July 2010 - Part 1.indd 2 26/7/10 13:29:50

Page 3: Richard Evans - Portfolio

the reasons for research.Understanding how customers (and prospects) see us, and how they feel about our products and services, is vital to the development of the Volkswagen Commercial Vehicles brand.

So how do we find out what they think? Simple. We ask them.

In regular research sessions, we invite customers to share their thoughts and talk about their needs. The information we receive allows us to build a picture of where we are now, and where we should be heading. It also helps us adapt our offering to stay in line with current attitudes.

Findings.

Awareness and attractiveness.

The good news is our brand awareness is developing at a very encouraging rate. This is a continual process however, and as we introduce new products and services, we need to make sure their

relevance and benefits are always fully understood by customers. So we’ll keep on asking questions – and listening to the answers.

Awareness of our brand is just the first step. One of the aims of our research is to establish how ‘attractive’ our brand is to potential and existing customers. We do this by asking people about their:

• Levels of interest in purchasing

• Willingness to recommend Volkswagen Commercial Vehicles

• Readiness to identify with the brand. For example, do they share our views on what’s important?

• Perception of quality

After a great year, our brand likeability has shown a welcome and significant growth.the three top commercial vehicle brands are close together and we’re holding a highly respectable third place – only marginally behind Ford. 3

12

Key research findings

13Key research findings 12

the Art of Building Unprompted AwarenessVolkswagen Commercial Vehicles

A prompted question names the brand. “On a scale of 1 to 7, how well do you know Brand X?” Here Ford and Vauxhall went down, while we showed an increase.

An unprompted question identifies what people actually know. “How many commercial vehicle manufacturers can you name?” In most cases, unprompted brand awareness for our competitors has decreased. However, last year we achieved the largest rise within the market.

We’re moving in the right direction but there’s still a long way to go, so we reALLY MUst keeP oUr Foot oN tHe gAs!

To get useful data you have to ask the right questions, in the right way, consistently. That way the feedback is reliable. Take ‘prompted’ and ‘unprompted’ questions for example.

Question time.

MyBook July 2010 - Part 1.indd 3 26/7/10 13:29:58

Page 4: Richard Evans - Portfolio

Volkswagen Commercial VehiclesPromotional material for the launch of the NEW Sportline range, including showroom material and email marketing.

MyBook July 2010 - Part 1.indd 4 26/7/10 13:30:04

Page 5: Richard Evans - Portfolio

The van Clarkson called “laugh-out-loud fast” has started a family. Join us to welcome these new arrivals: the Volkswagen Caddy® Sportline and Caddy® Maxi Sportline. Proud parent and CV Director Simon Elliott will unveil them tomorrow, Wednesday 22 October at 12 noon in the Volkswagen showroom. Pimped out with chrome side rails, custom leather upholstery and 17” rims, we are confident that the Sportline is the most desirable range of vans available in the UK today. Drop by the showroom to see why.

October 2008

5754_VW_email_LAUNCH_DAY_v3.indd 1 26/7/10 12:20:24

MyBook July 2010 - Part 1.indd 5 26/7/10 13:30:41

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Volkswagen Commercial VehiclesVolkswagen Transporter Marathon MPG Decal, for their award winning van.

MyBook July 2010 - Part 1.indd 7 26/7/10 13:30:48

Page 7: Richard Evans - Portfolio

event organised by The University of Wolverhampton. For further details contact: Bryan Fryer, Curriculum Innovation & Development Officer, 01902322225. For directions www.wlv.ac.uk/maps

10-12th Junethe university Of WOlverhamptOn

schOOl Of art and design

exhibiting WOrk frOm the fOllOWing schOOls:• mOretOn schOOl • heath park business & enterprise cOllege

• Wednesfield high schOOl • st edmund's cathOlic schOOl

thursday 10th June, 6-8pm (Preview Evening)

friday 11th & saturday 12th June

10am-2pm

ALevelDesignShow2010_A3_LandscapePoster.indd 2 20/5/10 23:11:01

Thursday 10th June 6-8pm

(Preview Evening)

Friday 11th & Saturday 12th June

10am-2pm

10-12Th JuneThe univerSiTy OF WOlverhampTOn

SchOOl OF arT and deSign

ALevelDesignShow2010_A6_Flyer_DS.indd 1 20/5/10 23:12:52

BOSCOBEL CRESC

ENT

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FO

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MolineuxFootball Ground

Asda Supermarket

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OXLEY STREET

OXLEY

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LOMAS ST

RED CROSS WALK

FRANCIS ST

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AY

RED HILL ST

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A449

DUNSTALL

ROAD

CoachStation

CivicCentre

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PRINCES’S SQ

LICHFIELD STREET

BROAD STREET

WHITMORE STREET

WULFRUNA STREET

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A449

RING

ROADST PETERS

RINGROAD ST PETERS

R I N G R O A DS T

P A T R I C K SR ING ROAD ST PATRICKS

St Peter’sCollegiate

Church

ArtGallery

FRYER ST

The Chubb Buildings

GrandTheatre

JACKHAYW

ARDWAY

Pedestrian Subway Route

MP

LOMAS STREETHALLS OF RESIDENCE

NORTH ROADHALLS OF RESIDENCE

RESIDENTIALSERVICES

RECEPTION

MX

RANDALL LINESHALLS OF RESIDENCE

FIVE WAYSROUNDABOUT

MD

MA

MG

MB

MN

MI

MA

MK

ML

MK

MK

MJ

MAINRECEPTION

MC

MH

MI

ML

LIGHTHOUSEMEDIA CENTRE

SOUTH

NORTH

S

Disabled Parking

Staff Parking

Resident Parking

University Shuttle Bus

SR

R

S

R

R

R

R

S

NORTH

S

MP Chaplaincy Centre

City Campus North Administration andTeaching BuildingGoEat North; Facilities Department; FinanceDepartment; IT Services; Learning and InformationServices; Marketing and Communications;Personnel Services; Registry; Risk, Safety andHealth; teaching space

MX

S

S

S

S

P Public Parking

Disabled Parking

Staff Parking

University Shuttle Bus

S

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MD

MG

MB

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MA Arena Theatre; GoEat; Research Centre in AppliedSciences; Research Institute in Healthcare Science;School of Applied Sciences; School of Engineeringand the Built Environment; School of Sport,Performing Arts and Leisure (Drama); The AssemblyScience IT Centre; University Executive

International Office; Office of Dean of Students;Research Group in Computational Linguistics;School of Humanities, Languages and Social SciencesInternational Language Centre; Student FinancialSupport Unit; Student Services Gateway

Millennium City BuildingCosta Coffee; Exhibition Space; GoEat; History andGovernance Research Institute; School of AppliedSciences (Psychology); School of Humanities,Languages and Social Sciences; Social Learning Space

Active Volunteers; City Sports Centre; Harrison LearningCentre; Job Shop; Student Office; Students’ Union

Central Despatch Unit

Mary Seacole BuildingCentre for Health and Social Care Improvement;School of Health

New Technology CentreInstitute for Learning Enhancement; IT Futures;IT Services (CITS Team); School of Computing andInformation Technology; School of Engineering and theBuilt Environment; School of Humanities, Languages andSocial Sciences (Media Centre), Statistical CybermetricsResearch Group; Student Office

Faiths House

Centre for Art, Design, Research and Experimentation;School of Art & Design; Print Services Unit

Graduate School; School of Art and Design;School of Health; Student Office; Transport Department;UCU; UNISON

Arthur Storer BuildingSchool of Legal Studies; Policy Research Institute

MN

ML

MK

MJ

0 500 1000 METRES © Crown Copyright. All rights reserved. Licence Number PU100029016 © Crown Copyright. All rights reserved. Licence Number PU1000290160 500 1000 METRES

City Campus City Campus

A LEVEL DESIGN SHOW 2010The University of Wolverhampton Site: City Campus NorthBuilding: MK (School of Art and Design)Room: 507 (5th floor)Map: www.wlv.ac.uk/maps

exhibiTing WOrk FrOm The FOllOWing SchOOlS:• mOreTOn SchOOl • heaTh park buSineSS & enTerpriSe cOllege

• WedneSField high SchOOl • ST edmund'S caThOlic SchOOl

Where TO Find uS

ALevelDesignShow2010_A6_Flyer_DS.indd 2 20/5/10 23:12:55

University of WolverhamptonA Level Design Show material

MyBook July 2010 - Part 1.indd 10 26/7/10 13:31:06

Page 8: Richard Evans - Portfolio

Audiences CentralBranding, advertising & promotional material

“People from all over the region took part in The Big Picture project, and for many it has changed the way they think about photography and the arts.”

MyBook July 2010 - Part 1.indd 8 26/7/10 13:30:49

Page 9: Richard Evans - Portfolio

MyBook July 2010 - Part 1.indd 9 26/7/10 13:30:56

Page 10: Richard Evans - Portfolio

Wednesfield High SchoolWebsite - Design

MyBook July 2010 - Part 1.indd 13 26/7/10 13:31:23

Page 11: Richard Evans - Portfolio

Applied Science

Wednesfield High SchoolSubject cards for sixth form students

MyBook July 2010 - Part 1.indd 11 26/7/10 13:31:10

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The Broad GroupBranding & Promotional leaflet for a residential care home who offer support services to deaf adults with learning difficulties and Autistic Spectrum Disorders.

MyBook July 2010 - Part 2.indd 2 26/7/10 13:37:36

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MyBook July 2010 - Part 2.indd 3 26/7/10 13:37:39

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BSkyBDouble page spread for Sky Channel Guide, Summer 2008. The brief was to visualise the upcoming comic book season for the call centre agents.

MyBook July 2010 - Part 2.indd 4 26/7/10 13:37:56

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a i r p o r t r e t a i l e n v i r o n m e n t

6001.001_Flight Document_Envelope_v3.indd 1 22/7/10 23:53:28

Peel AirportsConcept brief for a client testing names for an idea for a new retail environment within their airport. Produced branding, boarding pass and online visuals for prospective retailers.

MyBook July 2010 - Part 4.indd 3 26/7/10 14:15:11

Page 16: Richard Evans - Portfolio

MyBook July 2010 - Part 3.indd 4 26/7/10 14:11:59

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D&AD Student AwardsConceptual brief for D&AD Student awards call for entries under the idea ‘Worth getting out of bed for’

MyBook July 2010 - Part 3.indd 5 26/7/10 14:12:03

Page 18: Richard Evans - Portfolio

MyBook July 2010 - Part 4.indd 4 26/7/10 14:15:11

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livesolarBranding and web visual for a start up company which designs and installs solar panels in your home, while also promoting renewable energy around your neighbourhood.

MyBook July 2010 - Part 4.indd 5 26/7/10 14:15:14

Page 20: Richard Evans - Portfolio

Chairman: Joanna Davis Chief Executive Offi cer: Paul O’Connor

Birmingham Children’s Hospital, BirminghamNHS Foundation Trust

Birmingham Children’s Hospital, Birmingham NHS Foundation TrustSteelhouse Lane, Birmingham, West Midlands B4 6NH

Tel: 0121 333 8367 Fax: 0121 333 8531Email: foundation-trust.offi [email protected]

Web: www.bch.org.uk

Birmingham Children’s Hospital, Birmingham NHS Foundation TrustSteelhouse Lane, Birmingham, West Midlands B4 6NH

Tel: 0121 333 8367 Fax: 0121 333 8531Email: foundation-trust.offi [email protected]

Web: www.bch.org.uk

Birmingham Children’s Hospital, BirminghamNHS Foundation TrustWith compliments

Director of Development

Dominic Hardisty

Telephone: 0121 333 8789

Fax: 0121 333 8531

Web: www.bch.org.uk

Email: [email protected]

Birmingham Children’s Hospital, Birmingham NHS Foundation Trust

Steelhouse LaneBirmingham

West Midlands B4 6NH

Birmingham Children’s HospitalStationery & floating balloon idea visualised across a range of material.

MyBook July 2010 - Part 4.indd 6 26/7/10 14:15:17

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Annual Report 2010Working together to build a better future for children

Birmingham Children’s Hospital, BirminghamNHS Foundation Trust

BCH_Annual Report_Lilac.indd 5 26/7/10 02:03:31

Annual Report 2010Working together to build a better future for children

Birmingham Children’s Hospital, BirminghamNHS Foundation Trust

BCH_Annual Report_Lilac.indd 7 26/7/10 02:03:32

MyBook July 2010 - Part 4.indd 7 26/7/10 14:15:27

Page 22: Richard Evans - Portfolio

For more information, please visit: www.bch.org.uk or email: [email protected] or call: 0121 333 85061

Birmingham Children’s Hospital’s Community PlayBus

Red Balloon Quarterly

Issue 1: Spring 2010

Our Children’s Heart Appeal got off to a great start at the Bullring on Monday 12th April. Scores of young patients joined our volunteers to meet the public and the media at our ‘red ballooned’ stand.

Celebrated cartoonist Jon Burgerman filled three giant canvases with

exquisite doodles which everyone then coloured in, producing spectacular

artworks destined to brighten up the corridors of the Children’s Hospital.

Under the slogan Children with poorly hearts, need people with generous ones, shoppers and commuters dug deep to fill our

collection boxes and hundreds of children cheerfully

handed over donations as they created

fabulous T-shirt designs.

The Children’s Heart Appeal

WIN A FAMILY DAY OUT at Drayton Manor

Birmingham Children’s Hospital’s new Kidney Unit

6230 BCH Red Balloon Qtrly Newsletter_Issue 1 AW.indd 1 23/4/10 14:02:29

Birmingham Children’s HospitalRed Balloon Club Newsletter

MyBook July 2010 - Part 2.indd 8 26/7/10 13:39:40

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Birmingham Children’s HospitalFundraising items for online shop - T-shirts, plasters & greeting cards

MyBook July 2010 - Part 2.indd 9 26/7/10 13:39:53

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Digbeth CourtBranding & stationery for business officesin Digbeth area of Birmingham to reflect their Victorian heritage.

MyBook July 2010 - Part 3.indd 2 26/7/10 14:11:50

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Zafar MajidDirector

Serviced and managed offices

Zafar MajidDirector

Serviced and managed offices

Zafar MajidDirector

Digbeth Court, 162-164 High Street, Deritend, Digbeth, Birmingham B12 0LD

MyBook July 2010 - Part 3.indd 3 26/7/10 14:11:51

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squidgesquidgeSquidge Presents

Branding for an alternatve club night

MyBook July 2010 - Part 2.indd 10 26/7/10 13:39:54

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To redeem your nightclub tickets, please call Will Cole on 0121 472 9000

CHECK OUT THE TALENT ONFor full terms and conditions please see the Facebook group.

J2O is a registered trademark of Britvic Soft Drinks Ltd.

WHERE

WHEN

TIME

OUR FUNKIEST TURNTABLISTS GO HEAD TO HEAD

FOR THE DJ2O TITLEIT’S DOWN TO YOU WHO WINS THE SUPERCLUB TICKETS & MUSIC VOUCHERS!

6239.001_J2O_DJ2O Competition Poster v2.indd 1 22/7/10 23:32:14

BritvicCampaign targeting university students promoting J2O

MyBook July 2010 - Part 3.indd 8 26/7/10 14:12:26

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something new

sip drinks are special. Made from only the best spirits and mixers, each one could make your night.

So choose carefully.

sip on this

In a group? Get the pitcher. Serves 4.

your round

£10 with a V Card

lorem ipsumLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore

moscow muleThe drink that kicks. Take hot and spicy Britvic Ginger Beer. Add fuel

to the fire with premium vodka and stand well back.

lorem ipsumLorem ipsum dolor sit amet,

consectetuer adipiscing elit, sed diam nonummy nibh euismod

tincidunt ut laoreet dolore

Lorem isum dor sit amet, consctetuer adiscing elit, sed diam nommy nibh euismod tidunt ut.

your taste

lorem ipsumLorem ipsum dolor sit amet, consectetuer adipiscing elit,

sed diam nonummy nibh modo consequat.

driving?Driving? You can still be part of the party with our range of non-alcoholic sip alternatives.

your choice

BritvicConceptual menu a popular bar chain

MyBook July 2010 - Part 3.indd 9 26/7/10 14:12:27

Page 29: Richard Evans - Portfolio

TAKEYOURPLACE

COLLEGE IS ALL ABOUT CHOICES...

full time prospectus 2011/12

MAKE YO

UR CHOICE

For more information call 0121 678 7000 or visit.

6356_SC_Prospectus_2011-12_Cover & Contents.indd 1-3 10/6/10 11:46:17

Solihull CollegeFE Prospectus 2011/12, design, artwork and Art Direction, using the Solihull College Trademark red sofa as a device throughout the publication. In a never ending and interesting way.

MyBook July 2010 - Part 3.indd 11 26/7/10 14:12:38

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SOME HavE MOrE tHan OtHErScOntEntS OpEn EvEningS & carEErS EvEntS 6-7

caMpUS gUiDE 8-11

StUDEnt SErvicES 12-13

cHOOSing a cOUrSE 14-15

HOw tO apply 16-17

HOw tO finD US 76-77

With hundreds of places across dozens of courses, Solihull College is all about choice. Whichever route you follow,

you’ll find outstanding facilities, experienced tutors and a hands-on approach designed to give your career the perfect start.

Welcome to your college of choice.

This is a quick guide to our 2011/12 course programme. For full details, visit www.solihull.ac.uk

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6356_SC_Prospectus_2011-12_Cover & Contents_v2.indd 10-12 26/7/10 13:51:22

MyBook July 2010 - Part 3.indd 12 26/7/10 14:13:04

Page 31: Richard Evans - Portfolio

NEXT STEPSAfter completing the Level 3 course, students can progress onto university and study degree courses in areas such as: Biomedical Science, Forensic Science, Marine Biology or Environmental Science

Choose all the elements for a career in biochemistry, pharmacy or forensics...This course develops your skills across the disciplines of Biology, Chemistry and Physics. Whether you study at Level 2 or 3, you’ll improve your understanding of the role of science in the working world, exploring the industrial and theoretical applications of the subject.

You will also have the opportunity to take GCSE Maths and/or English and improve your IT and communication skills. These courses allow a smooth progression right through to an appropriate university course or a role in industry.

Whatever your level, there’s no better opportunity to discover your strengths and find the career that matches up.

SCIENCE

88-89

SCIENCELEVEL

2ENTry

rEquirEmENTS

No specific qualifications are required, however grade D or above in GCSE English,

Maths and Science is desirable

At least four GCSEs at grade C or above including Double Award Science and English or Maths or Level 2 Science

qualification at the required grade

quaLificaTioN BTEC Level 2 in Applied Science

BTEC Level 3 in Applied Science

camPuS Blossomfield Blossomfield

DuraTioN 1 year 2 years

LEVEL

3

For more about course modules and possible qualifications, go to...

Laura WorthScienceHaving visited Solihull College and seen the facilities, I chose to take my BTEC Level 3 in Applied Science here. I love my course, and the tutor/student relationships are great. My aim now is to study Physics and Astrophysics at university.

ThiS iS my PLacE

6356_SC_Prospectus_2011-12_Science.indd 32-33 26/7/10 13:53:54

NEXT STEPSAfter completing the Level 3 course, students can progress onto a Higher Education course in Animal Care at Solihull College. Students can also go onto university and study degree courses in areas such as: Veterinary Science, Animal Biology or Animal Welfare

Choose to put the care in career at a veterinary practice, zoo, safari park, rescue sanctuary or with organisations like the RSPCA…You’ve probably heard that we’re a nation of animal lovers. And if you feel that way, taking care of animals for a living is one of the most rewarding career choices you can make.

Solihull College offers outstanding facilities and tutor support to set you on your way. Our fully stocked Animal Care Centre houses a large variety of animals, birds and reptiles, with handling rooms, isolation units and grooming areas.

Qualifications range from Levels 1-5, giving you the option to move on to Higher Education or specialist training at the likes of the prestigious Bristol Veterinary College.

Thanks to our great connections with local business and organisations, you’ll get real, practical experiences on placement during your course and your employment prospects are good. Many students accept job offers even before their courses finish.

HORTICULTURE

FLORISTRY

ANIMALCARE

AN

IMA

L CA

RE

42-43

ENTry rEquirEmENTS

No specific qualifications are required, however a

keen interest in animal care is essential

At least two GCSEs at grade D or above (Science and English are desirable)

or Level 1 Animal Care qualification at the required

grade

At least four GCSEs (five for The Advanced Diploma and RCVS Level 3 Diploma)

at grade C or above including English, Maths and

Science or Level 2 Animal Care qualification at the

required grade

qualificaTioN

Certificate in Landbased Studies Animal Care

Workbased Diploma in Animal Care

The Diploma in Environmental and Landbased Studies

BTEC Level 2 in Animal Care

Apprenticeship in Animal Care

BTEC Level 3 in Animal Management

RCVS Level 3 Diploma in Veterinary Nursing

The Advanced Diploma in Environmental and Landbased Studies

Apprenticeship in Animal Care

camPuS Blossomfield Blossomfield Blossomfield

DuraTioN 1 yearBTEC: 1 year

Apprenticeship: 16 months

2 years

Apprenticeship: 1 year

lEVEl

1lEVEl

2lEVEl

3

Victoria austinanimal careSolihull College has superb facilities and offers real hands-on experience handling all sorts of animals. University wasn’t the route for me, so I’m delighted that I’ve been able to use my BTEC Level 3 in Animal Management to gain employment straight away.

ThiS iS my PlacE

For more about course modules and possible qualifications, go to...

6356_SC_Prospectus_2011-12_AnimalCare_Horticulture.indd 48-49 26/7/10 13:55:57

NEXT STEPSAfter completing the Level 3 course, students can progress onto the following Higher Education courses at Solihull College: HNC Engineering, HNC or HND Aerospace, Foundation Degree in Engineering go onto university and study degree courses in areas such as: Electrical Systems Engineering, Electronics or Telecommunications

Choose to make your way as an electrician on a course that really fits the bill…Qualified and competent electricians are consistently in demand for private and contract work. This course has become a recognised route into the profession, combining theoretical work with practical skills.

50% of your time will be given over to workshop practice, learning and applying the basic skills of electrical installation under the watchful eye of industry experts. The study of electrical principles and installation theory will support your practical work.

The course also covers the crucial regulation knowledge and health and safety requirements that govern the trade, as well as the organisation and structure of the industry itself.

On completion of the Level 3 course, you can use what you have learnt to progress onto university level.

ELEC

TRIC

AL

AN

D E

LECT

RO

NIC

EN

GIN

EER

ING

82-83

ELECTRICAL &ELECTRONIC ENGINEERING

ELECTRICALINSTALLATION

MOTORVEHICLE

CONSTRUCTIONMOTOR VEHICLEENGINEERING

AEROSPACEENGINEERING

ENTry rEquirEmENTS

At least three GCSEs at grade D or above including English, Maths and Science. No specific electrical knowledge is required,

however a keen interest in the electrical industry is essential

Level 2 Electrical Engineering qualification at the required grade

qualificaTioN City and Guilds Level 2 in Electrotechnical Technology

City and Guilds Level 3 in Electrotechnical Technology

camPuS Woodlands Woodlands

DuraTioN 1 year 1 year

lEVEl

2lEVEl

3

alan Williams Electrical installation The tutor support and facilities at Woodlands are fantastic. For me, the best part of my Electrotechnical Technology course is getting the grades that will help me one day take over my family’s electrical business.

ThiS iS my PlacE

For more about course modules and possible qualifications, go to...

6356_SC_Prospectus_2011-12_Engineering-Motor-Construction.indd 68-69 26/7/10 13:57:53

BEAUTY, HOLISTIC

& SPORTS THERAPY

HAIRDRESSINGH

AIR

DR

ESSI

NG

48-51

Choose to be a professional hairdresser, hair stylist, barber, salon manager…Solihull College is renowned for the quality of its hairdressing courses and it’s easy to see why. They’re available on both campuses and offer varied qualifications from Level 1 Hairdressing to Salon Management at Level 3. You’ll be taught by trained experts, who will develop your skills across a variety of theoretical and practical modules.

Our facilities replicate a professional salon environment and we benefit from strong connections with local and national hairdressing and barbering establishments who actively support the programme with demonstrations, careers talks and work placement opportunities.

We’ll also encourage you to develop your skills in national competitions and gain additional qualifications in areas like customer service, ear piercing and retail operations.

NEXT STEPSAfter completing the Level 3 course, students can go onto university or specialist colleges to study the following courses: NVQ Level 4 in Salon Management, Foundation Degree in Hairdressing and Salon Management

ENTry rEquirEmENTS

No specific qualifications are required, however

a keen interest in hairdressing is essential

NVQ and The Diploma: At least two GCSEs at grade D or above

including English or Level 1 Hairdressing qualification at

the required grade

Apprenticeship: No specific qualifications are required, however a work placement consisting of 16 hours per

week is essential

Level 2 in Hairdressing qualification

at the required grade

Apprenticeship: Level 2 Hairdressing qualification

at the required grade plus a work placement consisting of

16 hours per week

The Advanced Diploma: At least five GCSEs at

grade C or above or Level 2 Hairdressing qualification

qualificaTioN NVQ Level 1 in Hairdressing

Level 2 (NVQ) Diploma in Barbering

Apprenticeship in Hairdressing

The Higher Diploma in Hair and Beauty Studies

Level 3 (NVQ) in Hairdressing

Apprenticeship in Hairdressing

The Advanced Diploma in Hair and Beauty Studies

camPuS BlossomfieldBlossomfield and Woodlands

(The Higher Diploma at Blossomfield only)

Blossomfield and Woodlands (The Advanced Diploma at

Blossomfield only)

DuraTioN 1 year

NVQ: 1 year

Apprenticeship: 12-16 months

The Higher Diploma: 2 years

NVQ: 1 year

Apprenticeship: 12-16 months

The Advanced Diploma: 2 years

lEVEl

1lEVEl

2lEVEl

3

For more about course modules and possible qualifications, go to...

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MyBook July 2010 - Part 3.indd 13 26/7/10 14:13:23

Page 32: Richard Evans - Portfolio

Try something newNew shots and cocktails add fun and excitement at the bar. Use special serves and offers to create theatre and encourage customer trial.Shots and cocktails give customers something different from the norm. They could also hold the key to increasing average spend in your bar.

Cash in on cocktails…

• Promote the classics – they’re easy to serve and look great

• Use premium spirits to add quality

• Make the pricing of the finished drink relative to other categories you sell

• Make the serve a fun, theatrical experience

Shout about shots…

• Make their availability clear through effective merchandising

• Feature them at the right time of day to drive incremental spend

• Be inventive and engage customers by giving them a variety of options

• Incentivise staff to upsell whenever they can to increase consumer spend and dwell time

Now you’re really putting shots and cocktails to work for your business, think about using a drinks menu to make them an easy choice.

So give customers the right offer at the right time…

• Make shots and cocktails easy to order by making the offer visible

• Shortlist some familiar favourites

• Inspire customers to try new combinations

• Always make the finished price clear

• Deliver consistent quality and serves

Shots and cocktails represent an opportunity to drive an incremental £500 per month spend in your outlet1. The category is worth over £400 million2 and is a growing part of the on trade…

1 CGA Outlet Index March 2009 (61,802 – food pubs, wet led pubs and circuit bars) 2 AC Nielsen, GB On Trade – MAT value sales May 2009

6061.001_Diageo_CategoryReferenceBooklet.indd 7-8 6/10/09 17:08:28

Winning with spiritsMaking the most of the spirit category

Diageo Great Britain is a member of the Portman Group.

The ARCHERS, BAILEYS, BELL’S, GORDON’S, JOHNNIE WALKER, JOSE CUERVO, MORGAN’S SPICED, PIMM’S, SMIRNOFF and TANQUERAY words and associated logos are trade marks. © Diageo 2009.

All facts and figures were correct at the time of publication, October 2009.

6061.001_Diageo_CategoryReferenceBooklet.indd 1-2 6/10/09 17:08:07

Winning with spiritsMaking the most of the spirit category

Diageo Great Britain is a member of the Portman Group.

The ARCHERS, BAILEYS, BELL’S, GORDON’S, JOHNNIE WALKER, JOSE CUERVO, MORGAN’S SPICED, PIMM’S, SMIRNOFF and TANQUERAY words and associated logos are trade marks. © Diageo 2009.

All facts and figures were correct at the time of publication, October 2009.

6061.001_Diageo_CategoryReferenceBooklet.indd 1-2 6/10/09 17:08:07

DiageoCategory reference booklet aimed at licensees to maximise their spirits sales, including merchandising and training tips.

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