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All my recent work and personal projects
Citation preview
creative designer
my bookrichardevans
MyBook July 2010 - Cover&Back.indd 1 26/7/10 14:10:28
Marketing Plan 2009
Let’s go to work
Communications
Product marketing54
the analogy of a Formula 1 pit stop crew is the ideal way of thinking of the customer service offered by your Van Centre. A committed team of experienced operators, delivering specialist services – quickly and efficiently.
It’s vital to create an environment where your customers know that whatever they need, they can rely on you to deliver it; from friendly, knowledgeable service at the front desk to high-quality original parts and accessories, expertly fitted, on time – and on budget.
our commitment to customer service excellence should include:• Putting each customer’s business first
• Offering quality guarantees on ALL our services
• Operating a transparent and fair pricing policy
• Delivering services on our customers’ terms (for example: speed of fix, collection and delivery, courtesy vehicles, opening hours...)
• Rewarding loyalty (how about offering loyal customers a discount on their next service?)
• Building partnerships based on trust and mutual benefit
A winning formula.
right now, Volkswagen is amongst only three manufacturers with the credentials and credibility to carry off the levels of customer service we’re talking about (the others being Mercedes and Ford).
“Never assume you know what customers want. The only way to be sure is to ask. So that’s what we do.”
Bruce smithsonManaging Director, Eurovans Van Centre
Winner of the 2008 Award of Excellence for Aftersales.
our successes
in 2008
“To keep your customers happy, it’s vital you get the basics right. That means getting your customer service sorted. In pubs, that can be about serving quality drinks, the right glass, the right temperature... Get the basics wrong and your customers won’t be back.”
“In today’s environment you can’t get by on existing customers either. You have to keep attracting new ones, which means taking your marketing seriously. Listen to customers, study your competition, react to market trends, put together a database – and then use it to communicate your offers.”
stuart MooreHead of Transformation, Coors Brewery
“Everywhere, people are nervous. Economic uncertainty makes us all more selective about how we spend our money. Long-standing brands, who offer a sense of reassurance and familiarity, who communicate what they stand for and demonstrate how they can make life easier, they’ll be the ones who’ll earn customers’ trust and loyalty.”
Mintel Insight + ImpactDecember 2008
Mintel, a leading market research company
Mintel is a world-renowned market research company. Its views on the changing patterns of consumer lifestyles – and their implications for businesses – are highly-informative. In the midst of the current downturn in the economy, comments from Mintel are certainly worth a second look.
The current economic climate is having an effect on all sectors. Coors Brewery is choosing to respond to the challenges by focusing on customer service and their approach to marketing. stuart Moore, Coors’ Head of transformation, explains how and why.
Insights from other industries.
Consumer trends for 2009.
the reasons for research.Understanding how customers (and prospects) see us, and how they feel about our products and services, is vital to the development of the Volkswagen Commercial Vehicles brand.
So how do we find out what they think? Simple. We ask them.
In regular research sessions, we invite customers to share their thoughts and talk about their needs. The information we receive allows us to build a picture of where we are now, and where we should be heading. It also helps us adapt our offering to stay in line with current attitudes.
Findings.
Awareness and attractiveness.
The good news is our brand awareness is developing at a very encouraging rate. This is a continual process however, and as we introduce new products and services, we need to make sure their
relevance and benefits are always fully understood by customers. So we’ll keep on asking questions – and listening to the answers.
Awareness of our brand is just the first step. One of the aims of our research is to establish how ‘attractive’ our brand is to potential and existing customers. We do this by asking people about their:
• Levels of interest in purchasing
• Willingness to recommend Volkswagen Commercial Vehicles
• Readiness to identify with the brand. For example, do they share our views on what’s important?
• Perception of quality
After a great year, our brand likeability has shown a welcome and significant growth.the three top commercial vehicle brands are close together and we’re holding a highly respectable third place – only marginally behind Ford. 3
12
Key research findings
13Key research findings 12
the Art of Building Unprompted AwarenessVolkswagen Commercial Vehicles
A prompted question names the brand. “On a scale of 1 to 7, how well do you know Brand X?” Here Ford and Vauxhall went down, while we showed an increase.
An unprompted question identifies what people actually know. “How many commercial vehicle manufacturers can you name?” In most cases, unprompted brand awareness for our competitors has decreased. However, last year we achieved the largest rise within the market.
We’re moving in the right direction but there’s still a long way to go, so we reALLY MUst keeP oUr Foot oN tHe gAs!
To get useful data you have to ask the right questions, in the right way, consistently. That way the feedback is reliable. Take ‘prompted’ and ‘unprompted’ questions for example.
Question time.
Volkswagen Commercial VehiclesMarketing Planner for 2009 which was handed to Volkswagen representatives at all Van Centres as their ‘bible’, and containing marketing strategies for the year ahead.
MyBook July 2010 - Part 1.indd 2 26/7/10 13:29:50
the reasons for research.Understanding how customers (and prospects) see us, and how they feel about our products and services, is vital to the development of the Volkswagen Commercial Vehicles brand.
So how do we find out what they think? Simple. We ask them.
In regular research sessions, we invite customers to share their thoughts and talk about their needs. The information we receive allows us to build a picture of where we are now, and where we should be heading. It also helps us adapt our offering to stay in line with current attitudes.
Findings.
Awareness and attractiveness.
The good news is our brand awareness is developing at a very encouraging rate. This is a continual process however, and as we introduce new products and services, we need to make sure their
relevance and benefits are always fully understood by customers. So we’ll keep on asking questions – and listening to the answers.
Awareness of our brand is just the first step. One of the aims of our research is to establish how ‘attractive’ our brand is to potential and existing customers. We do this by asking people about their:
• Levels of interest in purchasing
• Willingness to recommend Volkswagen Commercial Vehicles
• Readiness to identify with the brand. For example, do they share our views on what’s important?
• Perception of quality
After a great year, our brand likeability has shown a welcome and significant growth.the three top commercial vehicle brands are close together and we’re holding a highly respectable third place – only marginally behind Ford. 3
12
Key research findings
13Key research findings 12
the Art of Building Unprompted AwarenessVolkswagen Commercial Vehicles
A prompted question names the brand. “On a scale of 1 to 7, how well do you know Brand X?” Here Ford and Vauxhall went down, while we showed an increase.
An unprompted question identifies what people actually know. “How many commercial vehicle manufacturers can you name?” In most cases, unprompted brand awareness for our competitors has decreased. However, last year we achieved the largest rise within the market.
We’re moving in the right direction but there’s still a long way to go, so we reALLY MUst keeP oUr Foot oN tHe gAs!
To get useful data you have to ask the right questions, in the right way, consistently. That way the feedback is reliable. Take ‘prompted’ and ‘unprompted’ questions for example.
Question time.
MyBook July 2010 - Part 1.indd 3 26/7/10 13:29:58
Volkswagen Commercial VehiclesPromotional material for the launch of the NEW Sportline range, including showroom material and email marketing.
MyBook July 2010 - Part 1.indd 4 26/7/10 13:30:04
The van Clarkson called “laugh-out-loud fast” has started a family. Join us to welcome these new arrivals: the Volkswagen Caddy® Sportline and Caddy® Maxi Sportline. Proud parent and CV Director Simon Elliott will unveil them tomorrow, Wednesday 22 October at 12 noon in the Volkswagen showroom. Pimped out with chrome side rails, custom leather upholstery and 17” rims, we are confident that the Sportline is the most desirable range of vans available in the UK today. Drop by the showroom to see why.
October 2008
5754_VW_email_LAUNCH_DAY_v3.indd 1 26/7/10 12:20:24
MyBook July 2010 - Part 1.indd 5 26/7/10 13:30:41
Volkswagen Commercial VehiclesVolkswagen Transporter Marathon MPG Decal, for their award winning van.
MyBook July 2010 - Part 1.indd 7 26/7/10 13:30:48
event organised by The University of Wolverhampton. For further details contact: Bryan Fryer, Curriculum Innovation & Development Officer, 01902322225. For directions www.wlv.ac.uk/maps
10-12th Junethe university Of WOlverhamptOn
schOOl Of art and design
exhibiting WOrk frOm the fOllOWing schOOls:• mOretOn schOOl • heath park business & enterprise cOllege
• Wednesfield high schOOl • st edmund's cathOlic schOOl
thursday 10th June, 6-8pm (Preview Evening)
friday 11th & saturday 12th June
10am-2pm
ALevelDesignShow2010_A3_LandscapePoster.indd 2 20/5/10 23:11:01
Thursday 10th June 6-8pm
(Preview Evening)
Friday 11th & Saturday 12th June
10am-2pm
10-12Th JuneThe univerSiTy OF WOlverhampTOn
SchOOl OF arT and deSign
ALevelDesignShow2010_A6_Flyer_DS.indd 1 20/5/10 23:12:52
BOSCOBEL CRESC
ENT
ST
AF
FO
RD
ST
RE
ET
MolineuxFootball Ground
Asda Supermarket
WA
TE
RL
OO
RO
AD
NO
RT
H
OXLEY STREET
OXLEY
LANE
LOMAS ST
RED CROSS WALK
FRANCIS ST
CAMP STREET
NU
RSE
RY
ST
JACK HAYWARDW
AY
RED HILL ST
MO
LIN
EUX
ST
REE
T
RO
AD
BONE MILL LANE
ST
AF
FO
RD
ST
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ET
STAF
FOR
DS
TR
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T
A449
DUNSTALL
ROAD
CoachStation
CivicCentre
ST
AF
FO
RD
ST
RE
ET
PRINCES’S SQ
LICHFIELD STREET
BROAD STREET
WHITMORE STREET
WULFRUNA STREET
TH
OR
NLE
Y ST
RE
ET
GR
EA
T W
EST
ER
N ST
RE
ET
MO
LIN
EU
X
STR
EE
T
CAMP STREET
NU
RSE
RY
ST
ST
AF
FO
RD
ST
RE
ET
A449
RING
ROADST PETERS
RINGROAD ST PETERS
R I N G R O A DS T
P A T R I C K SR ING ROAD ST PATRICKS
St Peter’sCollegiate
Church
ArtGallery
FRYER ST
The Chubb Buildings
GrandTheatre
JACKHAYW
ARDWAY
Pedestrian Subway Route
MP
LOMAS STREETHALLS OF RESIDENCE
NORTH ROADHALLS OF RESIDENCE
RESIDENTIALSERVICES
RECEPTION
MX
RANDALL LINESHALLS OF RESIDENCE
FIVE WAYSROUNDABOUT
MD
MA
MG
MB
MN
MI
MA
MK
ML
MK
MK
MJ
MAINRECEPTION
MC
MH
MI
ML
LIGHTHOUSEMEDIA CENTRE
SOUTH
NORTH
S
Disabled Parking
Staff Parking
Resident Parking
University Shuttle Bus
SR
R
S
R
R
R
R
S
NORTH
S
MP Chaplaincy Centre
City Campus North Administration andTeaching BuildingGoEat North; Facilities Department; FinanceDepartment; IT Services; Learning and InformationServices; Marketing and Communications;Personnel Services; Registry; Risk, Safety andHealth; teaching space
MX
S
S
S
S
P Public Parking
Disabled Parking
Staff Parking
University Shuttle Bus
S
P
P
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MH
MD
MG
MB
MI
MC
MA Arena Theatre; GoEat; Research Centre in AppliedSciences; Research Institute in Healthcare Science;School of Applied Sciences; School of Engineeringand the Built Environment; School of Sport,Performing Arts and Leisure (Drama); The AssemblyScience IT Centre; University Executive
International Office; Office of Dean of Students;Research Group in Computational Linguistics;School of Humanities, Languages and Social SciencesInternational Language Centre; Student FinancialSupport Unit; Student Services Gateway
Millennium City BuildingCosta Coffee; Exhibition Space; GoEat; History andGovernance Research Institute; School of AppliedSciences (Psychology); School of Humanities,Languages and Social Sciences; Social Learning Space
Active Volunteers; City Sports Centre; Harrison LearningCentre; Job Shop; Student Office; Students’ Union
Central Despatch Unit
Mary Seacole BuildingCentre for Health and Social Care Improvement;School of Health
New Technology CentreInstitute for Learning Enhancement; IT Futures;IT Services (CITS Team); School of Computing andInformation Technology; School of Engineering and theBuilt Environment; School of Humanities, Languages andSocial Sciences (Media Centre), Statistical CybermetricsResearch Group; Student Office
Faiths House
Centre for Art, Design, Research and Experimentation;School of Art & Design; Print Services Unit
Graduate School; School of Art and Design;School of Health; Student Office; Transport Department;UCU; UNISON
Arthur Storer BuildingSchool of Legal Studies; Policy Research Institute
MN
ML
MK
MJ
0 500 1000 METRES © Crown Copyright. All rights reserved. Licence Number PU100029016 © Crown Copyright. All rights reserved. Licence Number PU1000290160 500 1000 METRES
City Campus City Campus
A LEVEL DESIGN SHOW 2010The University of Wolverhampton Site: City Campus NorthBuilding: MK (School of Art and Design)Room: 507 (5th floor)Map: www.wlv.ac.uk/maps
exhibiTing WOrk FrOm The FOllOWing SchOOlS:• mOreTOn SchOOl • heaTh park buSineSS & enTerpriSe cOllege
• WedneSField high SchOOl • ST edmund'S caThOlic SchOOl
Where TO Find uS
ALevelDesignShow2010_A6_Flyer_DS.indd 2 20/5/10 23:12:55
University of WolverhamptonA Level Design Show material
MyBook July 2010 - Part 1.indd 10 26/7/10 13:31:06
Audiences CentralBranding, advertising & promotional material
“People from all over the region took part in The Big Picture project, and for many it has changed the way they think about photography and the arts.”
MyBook July 2010 - Part 1.indd 8 26/7/10 13:30:49
MyBook July 2010 - Part 1.indd 9 26/7/10 13:30:56
Wednesfield High SchoolWebsite - Design
MyBook July 2010 - Part 1.indd 13 26/7/10 13:31:23
Applied Science
Wednesfield High SchoolSubject cards for sixth form students
MyBook July 2010 - Part 1.indd 11 26/7/10 13:31:10
The Broad GroupBranding & Promotional leaflet for a residential care home who offer support services to deaf adults with learning difficulties and Autistic Spectrum Disorders.
MyBook July 2010 - Part 2.indd 2 26/7/10 13:37:36
MyBook July 2010 - Part 2.indd 3 26/7/10 13:37:39
BSkyBDouble page spread for Sky Channel Guide, Summer 2008. The brief was to visualise the upcoming comic book season for the call centre agents.
MyBook July 2010 - Part 2.indd 4 26/7/10 13:37:56
a i r p o r t r e t a i l e n v i r o n m e n t
6001.001_Flight Document_Envelope_v3.indd 1 22/7/10 23:53:28
Peel AirportsConcept brief for a client testing names for an idea for a new retail environment within their airport. Produced branding, boarding pass and online visuals for prospective retailers.
MyBook July 2010 - Part 4.indd 3 26/7/10 14:15:11
MyBook July 2010 - Part 3.indd 4 26/7/10 14:11:59
D&AD Student AwardsConceptual brief for D&AD Student awards call for entries under the idea ‘Worth getting out of bed for’
MyBook July 2010 - Part 3.indd 5 26/7/10 14:12:03
MyBook July 2010 - Part 4.indd 4 26/7/10 14:15:11
livesolarBranding and web visual for a start up company which designs and installs solar panels in your home, while also promoting renewable energy around your neighbourhood.
MyBook July 2010 - Part 4.indd 5 26/7/10 14:15:14
Chairman: Joanna Davis Chief Executive Offi cer: Paul O’Connor
Birmingham Children’s Hospital, BirminghamNHS Foundation Trust
Birmingham Children’s Hospital, Birmingham NHS Foundation TrustSteelhouse Lane, Birmingham, West Midlands B4 6NH
Tel: 0121 333 8367 Fax: 0121 333 8531Email: foundation-trust.offi [email protected]
Web: www.bch.org.uk
Birmingham Children’s Hospital, Birmingham NHS Foundation TrustSteelhouse Lane, Birmingham, West Midlands B4 6NH
Tel: 0121 333 8367 Fax: 0121 333 8531Email: foundation-trust.offi [email protected]
Web: www.bch.org.uk
Birmingham Children’s Hospital, BirminghamNHS Foundation TrustWith compliments
Director of Development
Dominic Hardisty
Telephone: 0121 333 8789
Fax: 0121 333 8531
Web: www.bch.org.uk
Email: [email protected]
Birmingham Children’s Hospital, Birmingham NHS Foundation Trust
Steelhouse LaneBirmingham
West Midlands B4 6NH
Birmingham Children’s HospitalStationery & floating balloon idea visualised across a range of material.
MyBook July 2010 - Part 4.indd 6 26/7/10 14:15:17
Annual Report 2010Working together to build a better future for children
Birmingham Children’s Hospital, BirminghamNHS Foundation Trust
BCH_Annual Report_Lilac.indd 5 26/7/10 02:03:31
Annual Report 2010Working together to build a better future for children
Birmingham Children’s Hospital, BirminghamNHS Foundation Trust
BCH_Annual Report_Lilac.indd 7 26/7/10 02:03:32
MyBook July 2010 - Part 4.indd 7 26/7/10 14:15:27
For more information, please visit: www.bch.org.uk or email: [email protected] or call: 0121 333 85061
Birmingham Children’s Hospital’s Community PlayBus
Red Balloon Quarterly
Issue 1: Spring 2010
Our Children’s Heart Appeal got off to a great start at the Bullring on Monday 12th April. Scores of young patients joined our volunteers to meet the public and the media at our ‘red ballooned’ stand.
Celebrated cartoonist Jon Burgerman filled three giant canvases with
exquisite doodles which everyone then coloured in, producing spectacular
artworks destined to brighten up the corridors of the Children’s Hospital.
Under the slogan Children with poorly hearts, need people with generous ones, shoppers and commuters dug deep to fill our
collection boxes and hundreds of children cheerfully
handed over donations as they created
fabulous T-shirt designs.
The Children’s Heart Appeal
WIN A FAMILY DAY OUT at Drayton Manor
Birmingham Children’s Hospital’s new Kidney Unit
6230 BCH Red Balloon Qtrly Newsletter_Issue 1 AW.indd 1 23/4/10 14:02:29
Birmingham Children’s HospitalRed Balloon Club Newsletter
MyBook July 2010 - Part 2.indd 8 26/7/10 13:39:40
Birmingham Children’s HospitalFundraising items for online shop - T-shirts, plasters & greeting cards
MyBook July 2010 - Part 2.indd 9 26/7/10 13:39:53
Digbeth CourtBranding & stationery for business officesin Digbeth area of Birmingham to reflect their Victorian heritage.
MyBook July 2010 - Part 3.indd 2 26/7/10 14:11:50
Zafar MajidDirector
Serviced and managed offices
Zafar MajidDirector
Serviced and managed offices
Zafar MajidDirector
Digbeth Court, 162-164 High Street, Deritend, Digbeth, Birmingham B12 0LD
MyBook July 2010 - Part 3.indd 3 26/7/10 14:11:51
squidgesquidgeSquidge Presents
Branding for an alternatve club night
MyBook July 2010 - Part 2.indd 10 26/7/10 13:39:54
™
To redeem your nightclub tickets, please call Will Cole on 0121 472 9000
CHECK OUT THE TALENT ONFor full terms and conditions please see the Facebook group.
J2O is a registered trademark of Britvic Soft Drinks Ltd.
WHERE
WHEN
TIME
OUR FUNKIEST TURNTABLISTS GO HEAD TO HEAD
FOR THE DJ2O TITLEIT’S DOWN TO YOU WHO WINS THE SUPERCLUB TICKETS & MUSIC VOUCHERS!
6239.001_J2O_DJ2O Competition Poster v2.indd 1 22/7/10 23:32:14
BritvicCampaign targeting university students promoting J2O
MyBook July 2010 - Part 3.indd 8 26/7/10 14:12:26
something new
sip drinks are special. Made from only the best spirits and mixers, each one could make your night.
So choose carefully.
sip on this
In a group? Get the pitcher. Serves 4.
your round
£10 with a V Card
lorem ipsumLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore
moscow muleThe drink that kicks. Take hot and spicy Britvic Ginger Beer. Add fuel
to the fire with premium vodka and stand well back.
lorem ipsumLorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore
Lorem isum dor sit amet, consctetuer adiscing elit, sed diam nommy nibh euismod tidunt ut.
your taste
lorem ipsumLorem ipsum dolor sit amet, consectetuer adipiscing elit,
sed diam nonummy nibh modo consequat.
driving?Driving? You can still be part of the party with our range of non-alcoholic sip alternatives.
your choice
BritvicConceptual menu a popular bar chain
MyBook July 2010 - Part 3.indd 9 26/7/10 14:12:27
TAKEYOURPLACE
COLLEGE IS ALL ABOUT CHOICES...
full time prospectus 2011/12
MAKE YO
UR CHOICE
For more information call 0121 678 7000 or visit.
6356_SC_Prospectus_2011-12_Cover & Contents.indd 1-3 10/6/10 11:46:17
Solihull CollegeFE Prospectus 2011/12, design, artwork and Art Direction, using the Solihull College Trademark red sofa as a device throughout the publication. In a never ending and interesting way.
MyBook July 2010 - Part 3.indd 11 26/7/10 14:12:38
SOME HavE MOrE tHan OtHErScOntEntS OpEn EvEningS & carEErS EvEntS 6-7
caMpUS gUiDE 8-11
StUDEnt SErvicES 12-13
cHOOSing a cOUrSE 14-15
HOw tO apply 16-17
HOw tO finD US 76-77
With hundreds of places across dozens of courses, Solihull College is all about choice. Whichever route you follow,
you’ll find outstanding facilities, experienced tutors and a hands-on approach designed to give your career the perfect start.
Welcome to your college of choice.
This is a quick guide to our 2011/12 course programme. For full details, visit www.solihull.ac.uk
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NCE
32-33
A-L
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AP
PR
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30-31
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34-35
MED
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36-37
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FOR
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50-51
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66-69
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TO
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58-59
BUSI
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40-41
COM
PU
TIN
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42-43
PU
BLIC
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VICE
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60-61
SPO
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SCIE
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32-33
A-L
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AP
PR
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30-31
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34-35
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SIN
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52-53
BEA
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LIST
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SP
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66-69
HO
SPIT
ALI
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CAT
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56-57
TRAV
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TO
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58-59
BUSI
NES
S
40-41
COM
PU
TIN
G &
IT
42-43
PU
BLIC
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VICE
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60-61
SPO
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62-63
SPO
RT
ACA
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64-65
ELEC
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LECT
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66-67
ELEC
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MO
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70-71
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72-73
CON
STR
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SCIE
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32-33
A-L
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18-27
FOU
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28-29
AP
PR
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30-31
AR
T &
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34-35
MED
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36-37
PER
FOR
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LY Y
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HO
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50-51
HA
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SIN
G
52-53
BEA
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, HO
LIST
IC &
SP
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66-69
HO
SPIT
ALI
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CAT
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56-57
TRAV
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TO
UR
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58-59
BUSI
NES
S
40-41
COM
PU
TIN
G &
IT
42-43
PU
BLIC
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VICE
S (U
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60-61
SPO
RT
62-63
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RT
ACA
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64-65
ELEC
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LECT
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66-67
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72-73
CON
STR
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SCIE
NCE
32-33
A-L
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18-27
FOU
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ATIO
N L
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NIN
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28-29
AP
PR
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30-31
AR
T &
DES
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34-35
MED
IA
36-37
PER
FOR
MIN
G A
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38-39
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LY Y
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HO
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44-45
HEA
LTH
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CAR
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46-47
AN
IMA
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RE
48-49
HO
RTI
CULT
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50-51
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IRD
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SIN
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52-53
BEA
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, HO
LIST
IC &
SP
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66-69
HO
SPIT
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CAT
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56-57
TRAV
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TO
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58-59
BUSI
NES
S
40-41
COM
PU
TIN
G &
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42-43
PU
BLIC
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VICE
S (U
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60-61
SPO
RT
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RT
ACA
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LECT
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70-71
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72-73
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STR
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74-75
SCIE
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32-33
A-L
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18-27
FOU
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ATIO
N L
EAR
NIN
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28-29
AP
PR
ENTI
CESH
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30-31
AR
T &
DES
IGN
34-35
MED
IA
36-37
PER
FOR
MIN
G A
RTS
38-39
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LY Y
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HO
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STU
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44-45
HEA
LTH
& S
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CAR
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46-47
AN
IMA
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RE
48-49
HO
RTI
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50-51
HA
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SIN
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52-53
BEA
UTY
, HO
LIST
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66-69
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56-57
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TO
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40-41
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PU
TIN
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42-43
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BLIC
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VICE
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70-71
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72-73
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STR
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SCIE
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32-33
A-L
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18-27
FOU
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N L
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NIN
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28-29
AP
PR
ENTI
CESH
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30-31
AR
T &
DES
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34-35
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IA
36-37
PER
FOR
MIN
G A
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38-39
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LY Y
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IMA
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40-41
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PU
TIN
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42-43
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BLIC
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VICE
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60-61
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ACA
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OSP
ACE
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72-73
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STR
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74-75
SCIE
NCE
32-33
A-L
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18-27
FOU
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ATIO
N L
EAR
NIN
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28-29
AP
PR
ENTI
CESH
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30-31
AR
T &
DES
IGN
34-35
MED
IA
36-37
PER
FOR
MIN
G A
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38-39
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LY Y
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SPIT
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58-59
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NES
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40-41
COM
PU
TIN
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42-43
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BLIC
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VICE
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60-61
SPO
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ACA
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66-67
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70-71
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ACE
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72-73
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STR
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74-75
SCIE
NCE
32-33
A-L
EVEL
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18-27
FOU
ND
ATIO
N L
EAR
NIN
G
28-29
AP
PR
ENTI
CESH
IPS
30-31
AR
T &
DES
IGN
34-35
MED
IA
36-37
PER
FOR
MIN
G A
RTS
38-39
EAR
LY Y
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44-45
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LTH
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46-47
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IMA
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RTI
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IRD
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SIN
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52-53
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LIST
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66-69
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SPIT
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56-57
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58-59
BUSI
NES
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40-41
COM
PU
TIN
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42-43
PU
BLIC
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VICE
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NIF
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60-61
SPO
RT
62-63
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RT
ACA
DEM
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64-65
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LECT
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66-67
ELEC
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ALL
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68-69
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GIN
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70-71
AER
OSP
ACE
EN
GIN
EER
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72-73
CON
STR
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74-75
SCIE
NCE
32-33
A-L
EVEL
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18-27
FOU
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ATIO
N L
EAR
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28-29
AP
PR
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30-31A
RT
& D
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MED
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36-37
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FOR
MIN
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EAR
LY Y
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OD
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44-45
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LTH
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IMA
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48-49
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RTI
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52-53
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LIST
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66-69
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SPIT
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56-57
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58-59
BUSI
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40-41
COM
PU
TIN
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42-43
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BLIC
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VICE
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NIF
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60-61
SPO
RT
62-63
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RT
ACA
DEM
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64-65
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LECT
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66-67
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68-69
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GIN
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70-71
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OSP
ACE
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72-73
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STR
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74-75
SCIE
NCE
32-33
A-L
EVEL
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18-27
FOU
ND
ATIO
N L
EAR
NIN
G
28-29
AP
PR
ENTI
CESH
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30-31
AR
T &
DES
IGN
34-35
MED
IA
36-37
PER
FOR
MIN
G A
RTS
38-39
EAR
LY Y
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LTH
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IMA
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RTI
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LIST
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66-69
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SPIT
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56-57
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58-59
BUSI
NES
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40-41
COM
PU
TIN
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42-43
PU
BLIC
SER
VICE
S (U
NIF
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60-61
SPO
RT
62-63
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RT
ACA
DEM
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64-65
ELEC
TRIC
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66-67
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ATIO
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68-69
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GIN
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70-71
AER
OSP
ACE
EN
GIN
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72-73
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STR
UCT
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74-75
SCIE
NCE
32-33
A-L
EVEL
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18-27
FOU
ND
ATIO
N L
EAR
NIN
G
28-29
AP
PR
ENTI
CESH
IPS
30-31
AR
T &
DES
IGN
34-35
MED
IA
36-37
PER
FOR
MIN
G A
RTS
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LY Y
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LTH
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46-47
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IMA
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RTI
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52-53
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LIST
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66-69
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SPIT
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56-57
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58-59
BUSI
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40-41
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PU
TIN
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42-43
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BLIC
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VICE
S (U
NIF
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60-61
SPO
RT
62-63
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RT
ACA
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64-65
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70-71
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ACE
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72-73
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STR
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74-75
SCIE
NCE
32-33
A-L
EVEL
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18-27
FOU
ND
ATIO
N L
EAR
NIN
G
28-29
AP
PR
ENTI
CESH
IPS
30-31
AR
T &
DES
IGN
34-35
MED
IA
36-37
PER
FOR
MIN
G A
RTS
38-39
EAR
LY Y
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OD
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44-45
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LTH
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46-47
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IMA
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RTI
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IRD
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52-53
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LIST
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66-69
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SPIT
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56-57
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58-59
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NES
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40-41
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PU
TIN
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42-43
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BLIC
SER
VICE
S (U
NIF
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60-61
SPO
RT
62-63
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RT
ACA
DEM
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64-65
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LECT
RO
NIC
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66-67
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TRIC
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ATIO
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70-71
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OSP
ACE
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72-73
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STR
UCT
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74-75
SCIE
NCE
32-33
A-L
EVEL
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18-27
FOU
ND
ATIO
N L
EAR
NIN
G
28-29
AP
PR
ENTI
CESH
IPS
30-31
AR
T &
DES
IGN
34-35
MED
IA
36-37
PER
FOR
MIN
G A
RTS
38-39
EAR
LY Y
EAR
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ILD
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OD
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DIE
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44-45
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LTH
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IMA
L CA
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RTI
CULT
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50-51
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IRD
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52-53
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UTY
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LIST
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66-69
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SPIT
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56-57
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TO
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58-59
BUSI
NES
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40-41
COM
PU
TIN
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42-43
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BLIC
SER
VICE
S (U
NIF
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MED
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60-61
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RT
62-63
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RT
ACA
DEM
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64-65
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TRIC
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& E
LECT
RO
NIC
EN
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66-67
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TRIC
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ATIO
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68-69
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TOR
VEH
ICLE
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GIN
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ING
70-71
AER
OSP
ACE
EN
GIN
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ING
72-73
CON
STR
UCT
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74-75
SCIE
NCE
32-33
A-L
EVEL
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18-27
FOU
ND
ATIO
N L
EAR
NIN
G
28-29
AP
PR
ENTI
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6356_SC_Prospectus_2011-12_Cover & Contents_v2.indd 10-12 26/7/10 13:51:22
MyBook July 2010 - Part 3.indd 12 26/7/10 14:13:04
NEXT STEPSAfter completing the Level 3 course, students can progress onto university and study degree courses in areas such as: Biomedical Science, Forensic Science, Marine Biology or Environmental Science
Choose all the elements for a career in biochemistry, pharmacy or forensics...This course develops your skills across the disciplines of Biology, Chemistry and Physics. Whether you study at Level 2 or 3, you’ll improve your understanding of the role of science in the working world, exploring the industrial and theoretical applications of the subject.
You will also have the opportunity to take GCSE Maths and/or English and improve your IT and communication skills. These courses allow a smooth progression right through to an appropriate university course or a role in industry.
Whatever your level, there’s no better opportunity to discover your strengths and find the career that matches up.
SCIENCE
88-89
SCIENCELEVEL
2ENTry
rEquirEmENTS
No specific qualifications are required, however grade D or above in GCSE English,
Maths and Science is desirable
At least four GCSEs at grade C or above including Double Award Science and English or Maths or Level 2 Science
qualification at the required grade
quaLificaTioN BTEC Level 2 in Applied Science
BTEC Level 3 in Applied Science
camPuS Blossomfield Blossomfield
DuraTioN 1 year 2 years
LEVEL
3
For more about course modules and possible qualifications, go to...
Laura WorthScienceHaving visited Solihull College and seen the facilities, I chose to take my BTEC Level 3 in Applied Science here. I love my course, and the tutor/student relationships are great. My aim now is to study Physics and Astrophysics at university.
ThiS iS my PLacE
6356_SC_Prospectus_2011-12_Science.indd 32-33 26/7/10 13:53:54
NEXT STEPSAfter completing the Level 3 course, students can progress onto a Higher Education course in Animal Care at Solihull College. Students can also go onto university and study degree courses in areas such as: Veterinary Science, Animal Biology or Animal Welfare
Choose to put the care in career at a veterinary practice, zoo, safari park, rescue sanctuary or with organisations like the RSPCA…You’ve probably heard that we’re a nation of animal lovers. And if you feel that way, taking care of animals for a living is one of the most rewarding career choices you can make.
Solihull College offers outstanding facilities and tutor support to set you on your way. Our fully stocked Animal Care Centre houses a large variety of animals, birds and reptiles, with handling rooms, isolation units and grooming areas.
Qualifications range from Levels 1-5, giving you the option to move on to Higher Education or specialist training at the likes of the prestigious Bristol Veterinary College.
Thanks to our great connections with local business and organisations, you’ll get real, practical experiences on placement during your course and your employment prospects are good. Many students accept job offers even before their courses finish.
HORTICULTURE
FLORISTRY
ANIMALCARE
AN
IMA
L CA
RE
42-43
ENTry rEquirEmENTS
No specific qualifications are required, however a
keen interest in animal care is essential
At least two GCSEs at grade D or above (Science and English are desirable)
or Level 1 Animal Care qualification at the required
grade
At least four GCSEs (five for The Advanced Diploma and RCVS Level 3 Diploma)
at grade C or above including English, Maths and
Science or Level 2 Animal Care qualification at the
required grade
qualificaTioN
Certificate in Landbased Studies Animal Care
Workbased Diploma in Animal Care
The Diploma in Environmental and Landbased Studies
BTEC Level 2 in Animal Care
Apprenticeship in Animal Care
BTEC Level 3 in Animal Management
RCVS Level 3 Diploma in Veterinary Nursing
The Advanced Diploma in Environmental and Landbased Studies
Apprenticeship in Animal Care
camPuS Blossomfield Blossomfield Blossomfield
DuraTioN 1 yearBTEC: 1 year
Apprenticeship: 16 months
2 years
Apprenticeship: 1 year
lEVEl
1lEVEl
2lEVEl
3
Victoria austinanimal careSolihull College has superb facilities and offers real hands-on experience handling all sorts of animals. University wasn’t the route for me, so I’m delighted that I’ve been able to use my BTEC Level 3 in Animal Management to gain employment straight away.
ThiS iS my PlacE
For more about course modules and possible qualifications, go to...
6356_SC_Prospectus_2011-12_AnimalCare_Horticulture.indd 48-49 26/7/10 13:55:57
NEXT STEPSAfter completing the Level 3 course, students can progress onto the following Higher Education courses at Solihull College: HNC Engineering, HNC or HND Aerospace, Foundation Degree in Engineering go onto university and study degree courses in areas such as: Electrical Systems Engineering, Electronics or Telecommunications
Choose to make your way as an electrician on a course that really fits the bill…Qualified and competent electricians are consistently in demand for private and contract work. This course has become a recognised route into the profession, combining theoretical work with practical skills.
50% of your time will be given over to workshop practice, learning and applying the basic skills of electrical installation under the watchful eye of industry experts. The study of electrical principles and installation theory will support your practical work.
The course also covers the crucial regulation knowledge and health and safety requirements that govern the trade, as well as the organisation and structure of the industry itself.
On completion of the Level 3 course, you can use what you have learnt to progress onto university level.
ELEC
TRIC
AL
AN
D E
LECT
RO
NIC
EN
GIN
EER
ING
82-83
ELECTRICAL &ELECTRONIC ENGINEERING
ELECTRICALINSTALLATION
MOTORVEHICLE
CONSTRUCTIONMOTOR VEHICLEENGINEERING
AEROSPACEENGINEERING
ENTry rEquirEmENTS
At least three GCSEs at grade D or above including English, Maths and Science. No specific electrical knowledge is required,
however a keen interest in the electrical industry is essential
Level 2 Electrical Engineering qualification at the required grade
qualificaTioN City and Guilds Level 2 in Electrotechnical Technology
City and Guilds Level 3 in Electrotechnical Technology
camPuS Woodlands Woodlands
DuraTioN 1 year 1 year
lEVEl
2lEVEl
3
alan Williams Electrical installation The tutor support and facilities at Woodlands are fantastic. For me, the best part of my Electrotechnical Technology course is getting the grades that will help me one day take over my family’s electrical business.
ThiS iS my PlacE
For more about course modules and possible qualifications, go to...
6356_SC_Prospectus_2011-12_Engineering-Motor-Construction.indd 68-69 26/7/10 13:57:53
BEAUTY, HOLISTIC
& SPORTS THERAPY
HAIRDRESSINGH
AIR
DR
ESSI
NG
48-51
Choose to be a professional hairdresser, hair stylist, barber, salon manager…Solihull College is renowned for the quality of its hairdressing courses and it’s easy to see why. They’re available on both campuses and offer varied qualifications from Level 1 Hairdressing to Salon Management at Level 3. You’ll be taught by trained experts, who will develop your skills across a variety of theoretical and practical modules.
Our facilities replicate a professional salon environment and we benefit from strong connections with local and national hairdressing and barbering establishments who actively support the programme with demonstrations, careers talks and work placement opportunities.
We’ll also encourage you to develop your skills in national competitions and gain additional qualifications in areas like customer service, ear piercing and retail operations.
NEXT STEPSAfter completing the Level 3 course, students can go onto university or specialist colleges to study the following courses: NVQ Level 4 in Salon Management, Foundation Degree in Hairdressing and Salon Management
ENTry rEquirEmENTS
No specific qualifications are required, however
a keen interest in hairdressing is essential
NVQ and The Diploma: At least two GCSEs at grade D or above
including English or Level 1 Hairdressing qualification at
the required grade
Apprenticeship: No specific qualifications are required, however a work placement consisting of 16 hours per
week is essential
Level 2 in Hairdressing qualification
at the required grade
Apprenticeship: Level 2 Hairdressing qualification
at the required grade plus a work placement consisting of
16 hours per week
The Advanced Diploma: At least five GCSEs at
grade C or above or Level 2 Hairdressing qualification
qualificaTioN NVQ Level 1 in Hairdressing
Level 2 (NVQ) Diploma in Barbering
Apprenticeship in Hairdressing
The Higher Diploma in Hair and Beauty Studies
Level 3 (NVQ) in Hairdressing
Apprenticeship in Hairdressing
The Advanced Diploma in Hair and Beauty Studies
camPuS BlossomfieldBlossomfield and Woodlands
(The Higher Diploma at Blossomfield only)
Blossomfield and Woodlands (The Advanced Diploma at
Blossomfield only)
DuraTioN 1 year
NVQ: 1 year
Apprenticeship: 12-16 months
The Higher Diploma: 2 years
NVQ: 1 year
Apprenticeship: 12-16 months
The Advanced Diploma: 2 years
lEVEl
1lEVEl
2lEVEl
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For more about course modules and possible qualifications, go to...
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MyBook July 2010 - Part 3.indd 13 26/7/10 14:13:23
Try something newNew shots and cocktails add fun and excitement at the bar. Use special serves and offers to create theatre and encourage customer trial.Shots and cocktails give customers something different from the norm. They could also hold the key to increasing average spend in your bar.
Cash in on cocktails…
• Promote the classics – they’re easy to serve and look great
• Use premium spirits to add quality
• Make the pricing of the finished drink relative to other categories you sell
• Make the serve a fun, theatrical experience
Shout about shots…
• Make their availability clear through effective merchandising
• Feature them at the right time of day to drive incremental spend
• Be inventive and engage customers by giving them a variety of options
• Incentivise staff to upsell whenever they can to increase consumer spend and dwell time
Now you’re really putting shots and cocktails to work for your business, think about using a drinks menu to make them an easy choice.
So give customers the right offer at the right time…
• Make shots and cocktails easy to order by making the offer visible
• Shortlist some familiar favourites
• Inspire customers to try new combinations
• Always make the finished price clear
• Deliver consistent quality and serves
Shots and cocktails represent an opportunity to drive an incremental £500 per month spend in your outlet1. The category is worth over £400 million2 and is a growing part of the on trade…
1 CGA Outlet Index March 2009 (61,802 – food pubs, wet led pubs and circuit bars) 2 AC Nielsen, GB On Trade – MAT value sales May 2009
6061.001_Diageo_CategoryReferenceBooklet.indd 7-8 6/10/09 17:08:28
Winning with spiritsMaking the most of the spirit category
Diageo Great Britain is a member of the Portman Group.
The ARCHERS, BAILEYS, BELL’S, GORDON’S, JOHNNIE WALKER, JOSE CUERVO, MORGAN’S SPICED, PIMM’S, SMIRNOFF and TANQUERAY words and associated logos are trade marks. © Diageo 2009.
All facts and figures were correct at the time of publication, October 2009.
6061.001_Diageo_CategoryReferenceBooklet.indd 1-2 6/10/09 17:08:07
Winning with spiritsMaking the most of the spirit category
Diageo Great Britain is a member of the Portman Group.
The ARCHERS, BAILEYS, BELL’S, GORDON’S, JOHNNIE WALKER, JOSE CUERVO, MORGAN’S SPICED, PIMM’S, SMIRNOFF and TANQUERAY words and associated logos are trade marks. © Diageo 2009.
All facts and figures were correct at the time of publication, October 2009.
6061.001_Diageo_CategoryReferenceBooklet.indd 1-2 6/10/09 17:08:07
DiageoCategory reference booklet aimed at licensees to maximise their spirits sales, including merchandising and training tips.
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