Rice Positioning UpdateAdministrators Forum

Aug. 23, 2007

Linda ThraneVice President for Public Affairs

Managing the Rice Identity

• Differentiation and identification

Managing the Rice Identity

Managing the Rice Identity

• Rice identity standards manual– Based on familiar Rice icons– Answers to questions about how to use Rice

identity assets– Critical step in building brand awareness and

support of Rice

• Development of an online stationery storefront

Rice Identity Standards

Adapting logo to individual schools, departments, institutions, etc.

Stationery Fulfillment Tool

• Available online at www.rice.edu/ricebrand

• Provides templates for easy creation and ordering of business cards, letterhead and envelopes

Rice Tagline: Unconventional Wisdom

• Created to capture the university's unique and individualized approach to teaching and research

• Developed with research and feedback from trustees, students, faculty, staff, alumni and stakeholders

Rice Campaign: Who Knew

• A campaign to tell the unconventional wisdom story and to engage the Rice community:

What’s your Who Knew?

Who Knew Campaign Examples

Who Knew Campaign Examples

Identity Guidelines - Availability

• Available in print and electronic format

• Sign-up sheets available today

• Complete electronic version available at www.rice.edu/ricebrand on Aug. 27

• Logo, shield and wordmarks available for download now

• AP/Rice style guide sign-up sheets available today

Identity Guidelines - Availability

Next Steps: NPR Campaign

• Running Sept. 24 through Nov. 5

• Rotation on Morning Edition and All Things Considered

• Online components at www.npr.org

Next Step: Web

• Web site templates for:– rice.edu– Gateway pages: faculty, students, staff,

community, alumni, etc.– School, center, institute, department and

other Rice entity main pages– Inside content pages

Web Site Implementation

• rice.edu• staff.rice.edu• students.rice.edu• gradresearch.rice.edu• media.rice.edu• explore.rice.edu• professor.rice.edu• Office of Public Affairs• Office of the President• Office of the Provost• Office of Resource Development• Office of Enrollment (including Financial Aid)• Office of Alumni Relations• Athletics• School of Natural Sciences• School of Engineering• Shepherd School of Music

Goal: Integrated Communications

• Benefits– Consistency and impact– Greater awareness and support– Cost savings

Current knowledge of Rice Desired knowledge of Ricecommunication