Embed Size (px)
Citation preview
RH Supplies in the Private Sector
Home of the
Emily Katarikawe
Uganda Health Marketing Group
U G A N D A H E A L T H M A R K E T I N G G R O U P
Presentation Outline
UHMG Overview
UHMG’s RH Programming
Improving Access – Strategic Approach
Strengthening Private Sector
Challenges & lessons learnt
U G A N D A H E A L T H M A R K E T I N G G R O U P
Overview An offspring of AFFORD a 5 year USAID funded health
marketing initiative
Indigenous company limited by guarantee and registered in October 2006 – three year old
UHMG has a strong and reliable governance structure:
Founders members
Board of Directors
Senior Management
U G A N D A H E A L T H M A R K E T I N G G R O U P
Vision, Mission & Strategic Objectives
Vision: A Good Life for all Ugandans.
Mission:To improve the quality of life of Ugandans through the provision of superior andaffordable health care solutions
Objectives: 1. Create a consumer driven approach to health marketing through innovative
marketing and social communication platforms that will lead to a Good life
2. Strengthen and work with private and public sectors to widen existing and/ or create new procurement, distribution and service delivery systems to increase consumer access to health products and services
3. Establish partnerships with private and public sector stakeholders to improve efficiencies and delivery of quality health products and services
4. Grow into a self sustaining, self reliant institution
U G A N D A H E A L T H M A R K E T I N G G R O U P
Core areas of intervention
REPRODUCTIVE
HEALTH
CHILD HEALTH
MALARIAHIV/AIDS
U G A N D A H E A L T H M A R K E T I N G G R O U PU G A N D A H E A L T H M A R K E T I N G G R O U P
Core Competencies
Programming
Social Marketing and Distribution
Innovative Communication
Private Sector Health Care Delivery
U G A N D A H E A L T H M A R K E T I N G G R O U P
UHMG’s RH model
Commodity Security and Distribution Service Provision
Enhancement of RH Knowledge at health provider
& consumer level
RH commodity distribution through the
PFP & PNFP networks
Demand creation for RH services
through ABL and BTL Activities
Identification of RH consumer needs/preferences
RH Clients/Consumers
RH Commodity Sourcing/Procurement
Training, Detailing , IPC and CMEs at PFP and PNFP outlets
Complimenting public sector efforts for increased RH services in Uganda
U G A N D A H E A L T H M A R K E T I N G G R O U P
UHMG Warehouse in Kampala
Well established and well equipped wholesale facility that sources, & procures need based health care commodities
Established distribution network to distribute health care commodities through Private sector outlets, (pharmacies, drug shops, clinics, bars/lodges, General Merchandise outlets…NGO’s, Corporate
Demand Driven approach to ensure correct and consistent use
Demand Creation through mass media, provider training and direct consumer contact
Improving Access through private sector
UHMG Getting Closer to the Customer
U G A N D A H E A L T H M A R K E T I N G G R O U P
Partnerships developed over the years to deliver RH commodities
Wholesale Pharmacies & Drug shops across the country 200 Good Life branded Clinics (120 providing RH services) Partnership with RH organizations and health facilities Delivery of RH commodities and services through major
Corporate companies
Improving Access through Private sector
U G A N D A H E A L T H M A R K E T I N G G R O U P
UHMG Private Sector Distribution Model
UHMGWHOLESALE
FACILITY
RH Partners PFPPvt. Hospitals
RH partners PNFPNGOs
Retailers; Retail pharmacies, drug shops, clinics, SSEsPOLs & non ethical outlets for condoms
Corporate District level NGOs & CBOs,
Distributors/Wholesalers
RH Clients/Consumers
UHMG Sales Team
U G A N D A H E A L T H M A R K E T I N G G R O U P
Improving Rural Access
UHMG Countrywide Distribution
Delivering to Major Towns
Hoima
UHMG Distribution Points
U G A N D A H E A L T H M A R K E T I N G G R O U P
Increasing access to affordable and quality medicines to Ugandans
Setting up own pharmacies in major business districts per region
Currently One Pharmacy – fully operational, & 2 others opening soon
Getting Closer to the Consumer -UHMG Chain of Pharmacies
Improving Access – Strategic Approach
U G A N D A H E A L T H M A R K E T I N G G R O U P
Strengthening Private sector
RH Knowledge Enhancement at both Service Provider & Consumer Level
Orientation of Arua community resource persons on FP
FP session with community people
FP private providers on a training onshort & medium term hormonal contraceptive
U G A N D A H E A L T H M A R K E T I N G G R O U P
UHMG Distributed RH commodities POP-SoftSure
A Mini –Pill for breast feeding mothers
U G A N D A H E A L T H M A R K E T I N G G R O U P
COC-New Fem & Pilplan
Subsidized COC positioned for low wealth quintile females (18-30 years) in urban, Peri urban & rural places.
U G A N D A H E A L T H M A R K E T I N G G R O U P
Depo-Provera- Injectaplan
A three months injection that targets women from both rural and urban
U G A N D A H E A L T H M A R K E T I N G G R O U P
SDM-MoonBeads
Moon Beads are targeted for the following;
Women who are not using any modern FP method
Women who for one reason dropped from using
FP hormonal methods.
Women whose health conditions do not allow them use hormonal methods
U G A N D A H E A L T H M A R K E T I N G G R O U P
Barrier method- Condoms
Condom “O” is targeted for middle and upper class Wealth quintiles
Protector is targeted for low wealth Quintile males (18-45), in rural and peri urban areas
U G A N D A H E A L T H M A R K E T I N G G R O U P
Challenges
Pricing of RH commodities at Retail Level
Mindset that RH commodities are free
Myriad of non commodity /service related constraints to overcome
Market not attractive to private sector manufacturers
U G A N D A H E A L T H M A R K E T I N G G R O U P
U G A N D A H E A L T H M A R K E T I N G G R O U P
Acknowledgement • USAID• JHU/AFFORD Project • Ministry of Health • National drug Authority • Private sector distributors• Network of Good Life clinics & Shops • RH Development partners • CSR Partners:
– Price Water House Coopers, – Total Uganda, – Barclays Bank, – Serena Hotel, – Equity Bank, – Stanbic, – Kinyara Sugar works,– La Farge/Hima cement factory
U G A N D A H E A L T H M A R K E T I N G G R O U PU G A N D A H E A L T H M A R K E T I N G G R O U P
Thank You
