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RFID Journal LIVE! 2015
Exhibitor Marketing Tools and Services
For more information, please contact:
Kathy Roach
Marketing Coordinator
212-584-9400 x3
Alan McIntosh
Director of Sales
212-584-9400 x4
Matthew Singer
Director of Sales
212-584-9400 x6
Key Deadline Dates:
2015 Awards Entry Jan. 30, 2015
Request Custom Materials &
Submit Product Announcements
Feb. 20, 2015
Mar. 13, 2015
Request Program Guide Ad Mar. 6, 2015
Program Guide Ad Artwork Due Mar. 16, 2015
Schedule Onsite Press
Conference
Apr. 10, 2015
RFID Journal’s marketing team can help drive the most qualified leads to your booth and get purchasing
decision makers to proactively seek you out at the show. Don’t wait until the last minute to let your staff,
customers and prospects know about your organization’s involvement at the event.
Get exposure before, during and after the show with these marketing opportunities!
Deadlines Easy and Effective Ways to Maximize Your Event Exposure
Request Now Thru
Mar. 1, 2015
Coolest RFID Demo Contest: Open to All Exhibitors
Enter to get added marketing exposure in the exhibit hall, guide and mobile
app. To enter, send a description (300 words or less) detailing what makes your
demo cool, unique, new and/or interesting to [email protected].
Request Now Thru
Ongoing
RFID Connect: E-mail attendees, schedule meetings and plan your event on
our online event community. To advertise, contact [email protected].
Request Now Thru
Mar. 6, 2015
Mobile App: Get prime exposure onsite and help attendees find you with the
LIVE! mobile app. For an enhanced floor-plan listing, to send out text alerts,
or for advertising and sponsor opportunities, contact [email protected].
Customized HTML E-mail Invitations–FREE SERVICE (Samples on pg. 4)
Request Now Thru
Feb. 20, 2015
Send a customized HTML e-mail with a special registration discount to your
top prospects and customers. Contact Kathy Roach ([email protected]).
Request Now Thru
Feb. 20, 2015
Customized Electronic Event Brochure: (Samples on pg. 5)
Send a customized electronic brochure including your company's logo and a
special registration discount. Contact [email protected] for details.
Request Now Thru
Mar. 13, 2015
New Product and News Announcements–FREE SERVICE
Have your new product information featured in an e-mail sent out prior to the
event. Send your announcements to Kathy Roach ([email protected]).
Request Now Thru
Apr. 10, 2015
Schedule an Onsite Press Conference: Attract the attention of the press and
gain increased visibility at the event Contact Bob Basmadjian at Spectrum
Marketing & Communications ([email protected] ).
Request Now Thru
Mar. 6, 2015
Program Guide Ad: Place an ad in the official event program guide that will
be distributed to all attendees. Contact [email protected] for details.
Request Now Thru
Ongoing
Web Banners and Text Ads–FREE SERVICE (Samples on next page)
Post the official event artwork on your company's Web site and in your
newsletters. Select creative to suit your needs at
www.rfidjournalevents.com/media.
Request Now Thru
Mar. 6, 2015 Customized Videos: Create customized content that can be used after the
event to showcase your brand and product. Contact [email protected].
Build awareness about your participation in the event by posting the RFID Journal LIVE! 2015 logo, URL,
banner ad, text ad and/or calendar listing on a prominent page of your company’s Web site, as well as in your
newsletters, as soon as possible.
Sample Web Banners:
Downloading images or text ads is easy—simply follow these three steps:
1. On your Internet browser, proceed to http://www.rfidjournalevents.com/media.php.
2. Find the RFID Journal LIVE! 2015 or the Internet of Things Conference event listing.
3. Select the banner or text advertisement to suit your specifications, and link it directly to the LIVE! 2015
Web site, www.rfidjournalevents.com/live, or the Internet of Things Conference Web site,
www.rfidjournalevents.com/iot.
Don’t see what you need? To request custom sizes, please contact Kathy Roach at [email protected].
Invite your customers to come see you and your products in action!
As a growing number of products enter the marketplace, the ability to foster intimate relationships with
customers is vital. Engaging clients and prospects in an interactive setting is the best way to garner new business
and close deals. Offer your best customers and prospects a special registration discount, with these easy and
proven methods of attracting more potential buyers to your booth.
E-mail Invitations Deadline: Feb. 20, 2015
Request a customized HTML e-mail that includes your special registration discount offer and a link to a PDF of
our latest event brochure. Send out the e-mail on your own, or have RFID Journal’s marketing team e-mail the
invitations on your behalf. There’s no need to worry about having an e-mail designed or coded—we’ll take care
of everything.
For more information, please contact Kathy Roach at [email protected].
Sample E-mail Invitation:
Your company
name and logo
here
Customized Event Brochure Deadline: Feb. 20, 2015
Have an electronic event brochure customized with your company’s message and a special registration discount.
No need to worry about design or copy writing—we’ll take care of everything.
Please contact your sales representative for details.
Sample Customized Event Brochure:
Your company
name and logo
here
Be Part of the RFID Journal LIVE! 2015 Mobile App Requests must be received by Mar. 6, 2015.
Our signature mobile app for LIVE! 2015 features an interactive floor plan, conference agenda, event
planner and more to help attendees to take advantage of all that LIVE! 2015 has to offer. Contact Alan
McIntosh ([email protected]) or Matthew Singer ([email protected]) to purchase an
enhanced floor plan listing, send out text alerts, or learn about advertising or sponsoring opportunities.
View a video demonstration of the app at www.rfidjournal.com/videos/view/913.
RFID Journal LIVE! 2015 Announcements Deadline: Mar. 13, 2015
Get the word out about your new products and other initiatives related to the event. Key benefits:
Exhibitor announcements will be posted on the RFID Journal LIVE! 2015 Web site.
A special e-mail listing event announcements will be sent to our entire database of more than 75,000
readers, as well as to pre-registered RFID Journal LIVE! 2015 attendees.
This is a unique opportunity to promote awareness of new product launches and reach the entire RFID
community interested in purchasing and implementing RFID hardware, software and services. To be included,
please send your news announcement to [email protected].
Research, Branding, Lead Generation and PR Assistance Deadline: ASAP through Apr. 10, 2015
We have selected Spectrum Marketing & Communications, a leading communications company in the
Automatic-Identification field, as our Preferred Marketing Partner for the event. Under the terms of our
agreement, Spectrum is offering special discounts on the following research, branding, lead-generation and
public relations services:
Lead to Revenue Content Audit Spectrum’s lead-to-revenue assessment provides a detailed report on the health of your lead lifecycle and
delivers prioritized recommendations for actionable improvements to optimize lead flow, close nurture gaps,
improve technology performance and increase ROI through higher conversion rates. Central to the report is an
audit of your company’s online marketing content. Spectrum’s team of researchers and consultants will evaluate
your website’s content for its ability to connect with buyers and key influencers of your products and services;
providing specific recommendations such as key messaging and thought leadership content for improving your
company’s awareness, consideration and conversion of prospects.
Research Services and Programs Want to know more about potential customers? Have market sizing and forecast requirements? Need
customized research or market opportunity assessments to support your strategic goals and objectives?
Spectrum can create a wide variety of custom reports based on surveys and interviews of your key clients,
channel partners and prospects. Research topics may include market trends and growth drivers; purchase
motivations; pain points and implementation challenges; product, service, support and communications
preferences; and more.
Our specific research services and programs include:
Custom research reports and studies
Off-the-shelf research reports and studies (as available)
Survey design, development and execution
Market sizing and forecasting
Market opportunity assessment models and matrices
Stakeholder and customer mapping and profiling
Value chain assessments
Go-to-market evaluations
Buyer personas for content marketing planning
Thought leadership content
Strategic partner evaluation
M&A support and due diligence
Analyst Advisory Services Spectrum offers Analyst Advisory Services that connect clients with analysts offering deep domain expertise and
insights. Analyst Advisory sessions are informal yet structured and candid interactions with our research and
consulting team members. This direct, topic-specific counsel complements our research services by providing
an opportunity to discuss a broad range of market issues, trends and dynamics. Spectrum’s clients set the agenda
and discussion topics based on their needs. These sessions typically last an hour and are available on demand.
Blocks of Analyst Advisory time are also available and can be used by a client at any time over a 12-month
period. These services are ideal for Tier-1 organizations, small-and-medium enterprises, financial institutions
and investors, channel entities and others.
White Papers Want to lure visitors to your booth? A white paper is a good draw. Spectrum can provide turnkey or a la carte
services for researching, writing and/or pitching white papers. This may include re-purposing content for article
submissions, webinars and other collateral material. After the event, feel free to submit your white papers for
possible publication in RFID Journal's online white paper library, freely accessible to our readers.
Case Histories Spectrum can provide complete end-to-end project management, including arranging customer interviews,
preparing article drafts, staging photography, and securing placement of your case history—in both print and
electronic media.
Sales Collateral Once you have visitors at your booth, you'll want to leave attendees with high-quality collateral material.
Spectrum can help you with concept development, copywriting, layout and design, and production of catalogs,
brochures, product sheets, videos and podcasts—each customized to support your individual MARCOM
objectives.
Press Releases In preparation for the event, Spectrum will write and help place news announcements related to new products,
personnel changes, new contracts, new technologies and patents, awards and honors, public appearances,
speaking engagements, and other news.
Press and Analyst Briefings Make the most of your time at LIVE! 2015 by meeting with the press and industry analysts. Spectrum will help
with strategic planning, outreach, scheduling, project coordination, onsite representation (optional) and follow-
up activities reporting.
For assistance with all of your LIVE! 2015 research, branding, lead-generation and public relations needs,
contact Spectrum Marketing & Communications' Bob Basmadjian at (+1) 864-868-0202 or
Official Event Program Guide Requests must be received by Mar. 6, Artwork due by Mar. 16
The program guide is a great opportunity to get your advertising message in front of thousands of RFID
decision makers. Please note: There are limited advertising opportunities, and they sell out fast. For more
information regarding program guide advertising opportunities, please contact your sales representative soon.
Customized Videos Requests must be received by Mar. 6
RFID Journal creates LIVE! demonstration and content videos. See examples of how RFID Journal works with
companies at RFID Journal LIVE! to create customized content that can be used after the event to showcase
their brand, product and participation at the event, on this page: http://www.rfidjournalevents.com/live/for-
exhibitors/resources. For more information please contact Alan McIntosh 212-584-9400 x4 or Matthew Singer
212-584-9400 x6.
RFID Connect
RFID Connect, our unique online community is where attendees, speakers, members of the press, VCs and
exhibitors attending RFID Journal LIVE! 2015 connect before the event. RFID Connect allows event registrants
to interact with other professionals, schedule meetings, review exhibitor listings, search for products and check
out conference sessions. The company description featured in your profile on RFID Connect will be
automatically added to the mobile application. Be sure to set up your profile if you haven’t already done so, and
update your description. It’s just another way that RFID Journal works to create the best event experience
possible!
Exhibitors—RFID Connect enables you to:
Publish your information to make it easy for buyers to find you
Reach attendees via an opt-in HTML e-mail advertisement
Publish your press releases on a time-release basis
Publish current job openings and conduct job interviews at the event
Reach editors planning to attend the trade show to write features and news sections for their publications
Meet industry analysts and session speakers to make sure they are up-to-date and briefed on your
company’s latest products and services
Make contact with other exhibitors planning to attend the event
And so much more!
Complete details regarding RFID Connect, including free services and optional premium services you can
purchase to enhance your visibility, are available. Please contact your sales representative for more information.
Interested in participating in other promotions you did not see listed? Create a
customized marketing campaign—contact your sales representative for details.
We look forward to greeting you in San Diego Calif., on Apr. 15-17, 2015!
