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RF ShoesRyo Kikuchi
1 William F Bell ParkwayRichmond Hill, ONL4S 2G9T:(905) 780-7858F:(416) [email protected]
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Marketing Approach• We will advertise through different mediums
such as television(commercials), radio(commercials), and print(posters, advertisements) to reach our target market.
• Television commercials will be broadcasted during sporting events, so that we can actually reach the target audience of athletes.
• Radio commercials will be aired through sports channels such as the FAN590.
• Posters and advertisements will be in sports magazines.
Marketing Approach cont.
• My main competitors include Nike, Reebok, and Adidas.
• Like my competitors, my shoes will be available in many sports stores, including Sports Chek, SportsMart, National Sports, etc.
Pricing• Our top competitor, Nike, generally sell their
shoes in the $100 range. • If we sell at this price range, consumers will most
likely still buy Nike shoes because of top of the mind awareness(“why buy unknown RF shoes when you can buy Nike shoes for the same price?”).
• RF Shoes will be sold at around $80 a pair, to meet the costs of producing the shoes.
• If we sell the shoes for less than Nike, it will attract more customers.
Advantages over competitive products
• The color of the shoes can be changed once they are bought. Unlike Nike and other competitors, consumers can change the color of certain parts of the shoes.
• RF Shoes are also very light, which is ideal for any athlete looking to perform at their best.
• RF shoes have solid support of the feet and also near the ankles, which provides good support for athletes and also prevents any injuries.
• RF Shoes will sponsor many well-known athletes to increase the exposure of our brand.
Target Market
• The target market is athletes of any ethnic group, of any age, and both male and female.
• These shoes are available to middle income families.
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Packaging
• The packaging used for RF shoes is a shoe box.
