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1© 2015 SAP SE or an SAP affiliate company. All rights reserved.
NRF BIG SHOW 2016R E TA I L . D I G I TA L . I N F I N I T E O P P O RT U N I T Y.
JANUARY 17–20 , 2016 | NEW YO RK CIT Y
Revolutionize Your Customer
Experience with SAP Solutions
©2016 SAP SE or an SAP affiliate company. All rights reserved. 3
Connected consumers are in control
The shopping journey is complex
Each customer scripts their own journey
Customers expect a consistent, personalized, contextual experience at every touch point
Customers share their experiences freely and are heavily influenced by other members
©2016 SAP SE or an SAP affiliate company. All rights reserved. 4
Retailers are not keeping up with consumer expectationsC
us
tom
er
Inti
ma
cy a
nd
En
gag
em
en
t
Omni-Channel
“Inform Me”
“I can find information
on products via multiple
channels.”
Omni-Commerce
“Make Buying Easy”
“I can choose where
and how I buy.”
Omni-Customer
“Know Me, Advise Me,
and Let Me Choose”
“My retailer knows my
preferences, provides
valuable advice, and lets me
tailor my entire shopping
and delivery experience.”
Customer ExpectationsRetail Reality
85%Are Omni-Channel
7%Are Omni-Customer
8%Are Omni-Commerce
Source: SAP Performance Benchmarking – Outside-In Analysis of Food and Drug Retailers in 2013 NRF Top 250 Global Retailers List
©2016 SAP SE or an SAP affiliate company. All rights reserved. 5
Delivering on consumer expectations requires aligning organization and technology
Member at the center of decision making
Aligned merchandising, marketing, and supply chain
One view of member and demand
Integrated systems
Real-time inventory visibility and optimization
Consistent brand experience across touch points
Product-centric
Organizational silos
Scattered and inconsistent data
Point solutions
Inventory segregated by channel
Siloed channel operations
Merchandising Merchandising
Merchandising
Supply Chain Supply Chain
Supply Chain
Stores
Customer
Touch
Points
Marketing MarketingMarketing
eCom
Mobile
Channels
©2016 SAP SE or an SAP affiliate company. All rights reserved. 6
But complexity built over decades is holding you back
Proliferation of point solutions
Redundant data and infrastructure
Lack of insight for decision making
Poor end-user and consumer experience
Current Situation SAP Goal
40% executives worry that their organizations will not keep pace
with technology change and lose their competitive edge.McKinsey study, 2013
Radical simplification is needed to unlock budgets for business innovation
7© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Digital Core
Digital Economy
Digital Enterprise
The Digital Era
8© 2015 SAP SE or an SAP affiliate company. All rights reserved.
SAP HANA Platform
Digital Core
CustomerExperience
Omni-Channel
WorkforceEngagement
Assetsand Internet
of Things
SupplierCollaboration
Business Networks
A New Way of Thinking
©2016 SAP SE or an SAP affiliate company. All rights reserved. 9
Retail’s Digital Core – Reimagined by SAP
Powered by SAP HANA
Core Merchandising and Finance
Sourcing, Buying,
and Private Label
Omni-Commerce Customer Experience
Supply
Chain
Real-Time Customer and Business Insight
Marketing and
Merchandise Planning
Master Data
10© 2015 SAP SE or an SAP affiliate company. All rights reserved.
SAP HANA Platform
Digital Core
CustomerExperience
Omni-Channel
WorkforceEngagement
Assetsand Internet
of Things
SupplierCollaboration
Business Networks
Reimagine Business
Customer-Driven
Assortments
Create New
Business Networks
Respond to Dynamic
Consumer Demand in
Real Time
Introduce New
Business Models
©2016 SAP SE or an SAP affiliate company. All rights reserved. 11
Reimagine a consumer-grade user experience
©2016 SAP SE or an SAP affiliate company. All rights reserved. 12
Reimagine customer engagement and commerce
Integrated Market-Leading Retail Functionality on
Platform
Deliver Leading Real-Time Retail
Platform
Drive Efficiencies and New Revenue Models
via Business Networks
Simplify IT Landscape and Business Processes to Unlock Business Innovation
ApplicationsNetworkPlatform
Contextual and personal experience across all touch points throughout the customer journey
©2016 SAP SE or an SAP affiliate company. All rights reserved. 13
SAP is proven in the retail industry
Finance
HR
Customer-centric
marketing and
merchandising
Sourcing, buying, and
private labelSupply chain
Omni-commerce customer
experience
©2015 SAP SE or an SAP affiliate company. All rights reserved. 14Internal
Heather Armstrong
Retail Strategic Business Architect
SAP Retail
+1 (770) 309-6733
@hrnarmstrong
www.sap.com/retail
Kara Lutley
Senior Solution Engineer, Analytics
SAP Retail
+1(480)285-8015
@karalutleySAP
www.sap.com
For more information, join a
booth tour now or request
follow-up information from SAP.
See me after this presentation.
15© 2015 SAP SE or an SAP affiliate company. All rights reserved.
NRF BIG SHOW 2016R E TA I L . D I G I TA L . I N F I N I T E O P P O RT U N I T Y.
JANUARY 17–20 , 2016 | NEW YO RK CIT Y