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Revolution Racing Overview

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Page 1: Revolution Racing Overview

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Page 2: Revolution Racing Overview

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About Revolution Racing

Revolution Racing is a majority minority owned company that manages NASCAR’s Drive for Diversity program.

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Mission

The goal of the organization is to advance the careers of minority and female drivers, crew members, pit crew athletes and aspiring front office personnel.

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Leadership

TINADeVEAUX

Vice President of Marketing

JOHNSTORY

President

MAXSIEGEL

Chief Executive Officer

PHILHORTON

Pit Crew Coach and Trainer

BLAIRADDIS

Director of CompetitionWhelen All-American Series

ANDYSANTERRE

Director of CompetitionCamping World Series

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Our Organization

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Our Racing Programs

Revolution Racing fields teams in four divisions:

NASCAR Camping World Series EastNASCAR Whelen All-American SeriesINEX Legend carsINEX Bandolero cars

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Our Outreach Programs

• NASCAR College Tour– 7 HBCU dates

• Community Outreach– Churches– Schools

• Mobile Marketing– iRacing

• The Longshot– Virtual to reality

driver search and development

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Our Media

• TV– Changing Lanes on BET– Camping World East on Speed TV

• Social Media• Web Sites

– D4D.tv– RevolutionRacing.net– DriverforDiversity.com

• NASCAR– Sirius Satellite Radio– NASCAR.com

• Print– Uptown Magazine

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Technology

Revolution Racing’s academy style training program utilizes motorsports simulation software provided by iRacing.

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Our Drivers

DARELLWALLACE

AGE: 16HOME: Mobile, Ala.

SERGIOPENA

AGE: 16HOME: Catharpin, Va

RYANGIFFORD

AGE: 20HOME: Winchester, Tenn.

MACKENABELL

AGE: 19HOME: Carson City, Nev.

MEGANREITENOUR

AGE: 18HOME: Miamisburg,Ohio

JESSICABRUNELLI

AGE: 17HOME: Hayward, Calif.

REBECCAKASTEN

AGE: 19HOME: Mequon, Wisc.

MICHAELCHERRY

AGE: 20HOME: Valrico, Fla.

KATIEHAGAR

AGE: 23HOME: Damariscotta,

Maine

JASONROMERO

AGE: 25HOME: Cameron Park,

Calif.

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Our Pit Crew

FAVIANVANDERBURG

AGE: 31TIRE CARRIER

KEVINSPROUSE

AGE: 33TIRE CHANGER

ANWARPARRISH

AGE: 27TIRE CARRIER

MOSACKEY

AGE: 29TIRE CARRIER

LIONELLEGRA

AGE: 24TIRE CARRIER

RICHIEWILLIAMS

AGE: 26JACKMAN.

PIERREBANKS

AGE: 23TIRE CARRIER

PEDROMARTINEZ, JR

AGE: 20TIRE CHANGER

TESFALEE

AGE: 29TIRE CARRIER

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Our Partners

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Sponsorship Opportunities

– Revolution Racing owns a business model unique to all of NASCAR, and can demonstrate significant return of investment (ROI) for any sponsor attempting to reach both the NASCAR fan and minority consumers, particularly African Americans.• Revolution Racing’s targeted

promotions reach the affluent African American community not necessarily attending NASCAR races. The team’s diverse group of drivers resonates with both NASCAR fans and non fans alike.

– The company’s relationship with the BET Network, which will air eight one-hour episodes of “Changing Lanes” in the spring of 2010, provides a targeted marketing opportunity to all sponsors of Revolution Racing unique to any race team in NASCAR.• Changing Lanes is a

documentary detailing the process drivers go through in order to be invited to participate in NASCAR with Revolution Racing.