Click here to load reader

Reviving RIM

  • View
    266

  • Download
    1

Embed Size (px)

DESCRIPTION

How Research In Motion could have approached their market in 2011 to revive the future of their brand through a one-year and five-year plan.

Text of Reviving RIM

  • 1.Friday, 11 November, 11

2. Smartphone OS Share10/0912/10, U.S.40%26%30%BlackberryApple iOS20%Android10%Source: Nielsen ResearchFriday, 11 November, 11 3. Smartphone OS ShareQ3 2011, U.S. Apple 28%Blackberry 18%Android 43% Windows Mobile 7%Other 4%Source: Nielsen ResearchFriday, 11 November, 11 4. Friday, 11 November, 11 5. Smartphone Sales 2011 472 million globallyFriday, 11 November, 11 6. Smartphone Sales 2011 472 million globallySmartphone Sales 2015expected to rise to 982 millionFriday, 11 November, 11 7. 1 Year Plan Change perception Raise revenueFriday, 11 November, 11 8. 1 Year Plan Change perception Raise revenue 5 Year Plan Own the corporate marketFriday, 11 November, 11 9. 1 Year Plan Change perception Raise revenue 5 Year Plan Own the corporate market Internal Initiative Encourage innovation and successFriday, 11 November, 11 10. Sometimes our ofces feel like a Soviet-era government workplace. ( RIM employee quotes)Friday, 11 November, 11 11. Sometimes our ofces feel like a Soviet-era government workplace. ( RIM employee quotes)Success cannot be borne of a 2005status quo when the world looks alot different now than it did even12 months ago. ( RIM employee quotes)Friday, 11 November, 11 12. Old Innovation Team StructureIdeaFriday, 11 November, 11 13. Old Innovation Team Structure New Innovation Team StructureIdeaIdea Idea Idea IdeaFriday, 11 November, 11 14. 1 Year Plan Change perception Raise revenueFriday, 11 November, 11 15. 1 Year Plan Focus on Market Change perception Opportunities Raise revenueFriday, 11 November, 11 16. Share of Teen Smartphone MarketBlackberry, U.S. 40% 2010Source: ComScoreFriday, 11 November, 11 17. Share of Teen Smartphone MarketBlackberry, U.S. 40% 2010 2011 23%Source: ComScoreFriday, 11 November, 11 18. U.S. Teen Smartphone Adoption28.7% 50%July 2011 December 2012Source: ComScoreFriday, 11 November, 11 19. dear Blackberry, I hate you and we cant be friends. sincerely, I have an iPhone now( RIM employee quotes)Friday, 11 November, 11 20. Friday, 11 November, 11 21. bberryFriday, 11 November, 11 22. Artist and Brand Collaborations 1Friday, 11 November, 11 23. Artist and Brand Collaborations 12Friday, 11 November, 11 24. Artist and Brand Collaborations 132Friday, 11 November, 11 25. bberry x Kaws bberry x KawsFriday, 11 November, 11 26. Popup and I.D. StoresFriday, 11 November, 11 27. Popup Store Locations SHANGHAI NEW YORK LONDON SOURCE : emarketerFriday, 11 November, 11 28. PR/Media BuzzFriday, 11 November, 11 29. Lady GagaCelebrity Inuence: Lady GagaLady GagaFriday, 11 November, 11 30. Friday, 11 November, 11 31. 5 Year Plan Own the corporate marketFriday, 11 November, 11 32. Target Markets TeensProfessionalsFriday, 11 November, 11 33. Target Markets TeensProfessionalsFriday, 11 November, 11 34. Target MarketsSuccess TeensProfessionalsFriday, 11 November, 11 35. Target AudiencesGOVERNMENTFINANCEMEDICINE LAWFriday, 11 November, 11 36. ShieldFriday, 11 November, 11 37. BlackBerry Shield + PlayBookBlackberry Shield + PlayBook Massive amount of condential data can be sync and secure between the Blackberry Shield and the PlayBook.Friday, 11 November, 11 38. BlackBerry Shieldsecure platformopen platformfor professional use for leisure Switching platform securelyFriday, 11 November, 11 39. BlackBerry ShieldPRO IMAGE ANGRY BIRDS Switching platform securelyFriday, 11 November, 11 40. Friday, 11 November, 11 41. Thank you.Friday, 11 November, 11