Revision – 05

25/011/2011

Consider the different technologies that will be in use in the FilmPlex cinema complex:

• Use examples to discuss the different materials processing technologies that will be in used in the complex. (march 2011)

Technology has dramatically changed how work is accomplished in every industry- from mining to manufacturing to education to health care. Technology helps us to make today’s service and manufacturing systems operate productively and meet customer needs better than ever.

Process technologies are machines and devices that create and/ or deliver goods and services.

Filmplex cinema complex can use a variety of technologies to meet customer needs. First the two broad categories of technologies:

1. Hard technologies – Satellite for the digital transmission of movies, computers, sensors, Body Scanners.

2. Soft technologies – internet, software, reservation system e.t.c

Filmplex cinema complex can utilize material processing technologies Such as machinery used in the projection room, machinery used in the snack bar etc.

Integrated operating systems such as IOS can be used for faster and better services and goods.

Electronic Point of sale systems, ERP systems also can be used in the Fimplex cinema.

All these key process technology decisions are made according to 3 major criteria.

According to market requirements According to the operational resources that Filmplex cinema complex have.

Finally according to the financial evaluation. Again, the volume and variety also play a vital role in the decision making.

The higher the volume, the more will be the use of technologies.

Reference

Remember, you can use the same format for any question that is discussing the same

( processing technologies), but as usual don’t suicide by using the very same examples and words such as Filmplex Movie Theatre.

New reference book page 158 paragraph 1, 164, 166, 167, 174 can be used.

Use examples to discuss the different customer processing technologies

that will be in used in the complex .The machines, equipment and devices which help the operation

transform customers in order to add value and fulfill the operation's strategic objectives.

Customer processing technologies are very common today. Customer processing technology is being used to give an acceptable level of service, while reducing the costs of operation. There are passive and active interaction technologies for customer processing. In filmplex cinema theatre for example the online computer reservation is an example for Active interaction. Another example is the use of 3D equipments for the digital movies. There are passive technologies too, where customer such as lifts or walk ways in the theatre.

There can be hidden technologies about what customers are not aware of. For example in a movie theatre CCTV to monitor the customers. There are different customer processing technologies used in Filmplex cinema theatre to give the ‘ pleasure experience’ to the customers.

For example, the Hard Technologies such as Satellite transmission, film projection equipments will give the customers with digital /live movie experience in the theatre. Online

reservation will be another technology that the Cinema Theatre offering to customers.

All these key process technology decisions are made according to 3 major criteria.

According to market requirements According to the operational resources that Filmplex

cinema complex have. Finally according to the financial evaluation. Again, the volume and variety also play a vital role in

the decision making. The higher the volume, the more will be the use of technologies.

Reference Text Book – 234, 235,238, 239new reference book 158,

Explain how the volume/variety mix might be applied to The 19th Hole Restaurant (not the bar) 2010 December.

• The greater the variety the lower the volume and visa versa. Consequently, a knowledge of the number of tables/places in the restaurant is paramount

• The manager might decide to offer a wide range of alternatives on the menu, thus anticipating low numbers for each dish. Alternatively, a small number of items might be offered, thereby increasing the number of anticipated orders for each one

• The size and layout of the kitchen and number of staff available will have a large influence on the final decision.

Reference – Text Book 16, 17Select and briefly describe, using these three levels

of operations analysis, one organisation with which you are familiar (for example, one that you have worked for, one whose products or services you use, your college, or an awarding body such as NCC Education. You should not choose a company that makes films or TV programmes). September 2009

Operations management can use the idea of input-transformation-output model to analyse business at three levels. It can easily be classified as business operationssupply network which includes internal supplier and internal customer.

For example, NCC Education examiners supply the Exams dept with examination questions, which are then assembled into papers and printed for distribution to customer service, who send to partner centres.

Another example a purchasing dept. in a hotel supply the kitchen with vegetables, meat other ingredients and the kitchen prepares the food and food and beverage dept serves the same to the customers.

Reference – Text Book page 12, 13diagram 1.4

How useful is this three level model for understanding the organisation you have selected? 2009 September

Page 14 paragraph 1 – Text Book ( critical commentary)

From your knowledge of supply chain management… Discuss how issues of supply chain management are important to and might affect the house design and construction. Use specific examples to illustrate your answer.

Before you answer this question, please review your understanding about supply chain.

Typical Goods Production Supply Chain

Suppliers

Manufacturing

Warehouse

Retail Store

Customers

Transportation of Materials & Goods

Orders, Information & Finance

Based on: Evans & Collier (2007) “Operations Management: An Integrated Goods & Services Approach”, Thomson, p. 357.

Answer ( 20 marks)A supply chain is a strand of linked operations. A linkage or strand of operations

that provides goods and services through to end customers; within a supply network several supply chains will cross through an individual operation.

Draw a supply chain diagram. The supply chain for a house design also having the same networks as mentioned

above. They are: architect and design/planning regulations, drainage suppliers building materials suppliers loans of plant and machinery suppliers electrical and plumbing suppliers Licensing suppliers for the construction Each of these will have different suppliers, so it creates a chain of linked

operations. For example without architect, there won’t be design, without design there won’t be planning and the other. So these all links are connected together.

A supply network means all the operations linked together to provide goods and services These different links or strands/ connections also be referred to a ‘pipeline’; a supply chain pipeline is a linkage or strand of operations that provides goods and services to end customers; within supply network several supply chains will cross through an individual operation.

For example if the architect fails to deliver a practical design, all other suppliers also will have the problem for delivering according to the

requirements. Again, this will adversely affect the perception of the customer or the owner of the proposed house.

The impact of any weak performer may be a delay in the receipt of movies for the cinema – this can adversely affect the perception of the cinema in the public eye. Thus, the chain has to work together and if any element does not then it negatively affects the others. The extent of this perceived negativity depends on the issue – running out of roof tiles is obviously much less serious than not having enough concrete for the house foundations. Customers as the recipients of the supply chain can suffer as a consequence.

The central or main objective of supply chain management is to satisfy the end customer. All stages in the chain must eventually include consideration of the final customer.

So, managing a supply chain requires numerous operational decisions, such as selecting transportation service, evaluating suppliers, managing inventory e.t.c

Finally a supply chain management is the management of all activities that facilitate the fulfillment of a customer order for a manufactured good to achieve satisfied customers at reasonable cost. For designing a house while dealing with number of suppliers / networks , we also must manage the flow of information to coordinate the activities. This can be achieved by the help of supply chain operations reference such as

Plan Source Make DeliverReturn

Reference

• Remember that this question is simple, but slightly confusing and requires a minimum number of 11 or 12 points with explanations to score the full mark. Again, understand this question, so that in the event of having a same type of question, you only need to change the example of house design and answer exactly the same way!

New reference book – 47, 139, 174, 175, 356 – 388, 593, 594

Text book - 402 – 427, 148 – 160 A diagram is a must here since we have to score 20 marks.

Discuss how issues of supply chain management are important to, and might affect, the FilmPlex cinema complex. Use specific examples to illustrate your answer.

( march 2011)

Same, same, but different example!!!!!!!!

A chain is only as strong as its weakest link and in the case of the FilmPlex cinema complex there are several supply chains: food for the snack bar, alcohol and soft drinks for the bar, movies for the cinemas, etc. Each of these will have different suppliers.

Here the most important thing to remember –Understand who will be the suppliers for a filmplex cinema complex. Example…. Listen For a cinema theatre, you need movie, for movie you need directors

and producers who make film.Again for the restaurant in the theatre you need food.For the bar, you need soft drinks and alcohol So understand in this manner and just follow the previous answer.

( draw the diagram)

For the online university, what are the possible consequences of poor supply chain management? (March 2010)

A supply chain is a strand of linked operations. A linkage or strand of operations that provides goods and services through to end customers; within a supply network several supply chains will cross through an individual operation.

For a university the supply chain is consisted of various links as follows:

1. Customer – students 2. Suppliers - academic board who prepare the curriculum,

Text book publishers, examiners who prepare the questions. Student Relation Dept, Teachers or tutors, management of university, marketing dept, sales dept, cafeteria, security, e.t.c

Poor management can also relate to a number of things, for example, poor communications, poor tutor selection, not taking full advantage of new technology to increase efficiency (i.e. internet and eenrolment,global sourcing of tutors), poor distribution of learning materials management, not coordinating course places with demand, poor demand forecasting leaving resources under-utilised.

The central or main objective of supply chain management is to satisfy the end customer. All stages in the chain must eventually include consideration of the final customer. There are five major objectives for supply chain as follows:

Quality Speed Dependability Flexibility Cost

( now check text book -403) and add enough here

• Quality – Poor quality can lead to poor student satisfaction, high student drop-out rates and ultimately fewer students.

• Speed - how fast to respond to student queries • dependability – on time results, examinations and other activities • Flexibility – ability to change or shift according to the

requirements of customers. ( variety of programs for different types of students, activities)

• Cost – minimizing the cost when it reaches to the customer by taking proper supply selection

There few other problems also may occur with poor supply chain management.

• Supplier selection mistakes – poor selection suppliers will lead to delay problems, agility problems and again higher cost

• Poor physical distribution – improper distribution management of university can lead to the loss of customers. For example a new university campus in an under-developed country.

Select AND describe THREE strategies that the university could use in an attempt to improve Supply Chain Performance. WHY is it felt that these strategies may be effective in improving Supply Chainperformance? March 2010

Reference Text Book – 423, 424, 425, 426, 427 Write the 2 paragraph of 423 as introduction. • Channel alignment• • Information sharing• • Time compression in an attempt to increase throughput• • Management of specific supply chain risks• • Attempts to simplify throughput through the chain (Operational

Efficiency)• • Partner Supply Relationships• • Customer Relationship Management• • Efficient/Responsive Supply Chain Policies• • Supplier Selection – i.e. weighted supplier.

Examples of service technology page 165 table 5.3 new reference book

Frame work of operations strategy – new reference book page 136, 4.4

Common techniques to measure supply chain performance – 364 new reference book 9.4

Bullwhip effect of supply chain – 367 new reference book Designing the supply chain – new reference book 368 Location decision in supply chain 376, 9.9 Supply chain management issues – new reference book – 385,

386, 387, 388 Design decisions in supply networks – text book 150, 151, 152, 154Supply chain management – text book 402 onwards