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_____________________________________________________________________________Technology VenturesSVKMs Narsee Monjee Institute of Management Studies (SBM)MBA II Year 2014-2016Trimester: VI (Jan-Apr, 2016)________________________________________________________________________Instructor: Dr.Nilay Yajnik Email:nilayy@nmims.edu________________________________________________________________________

Objectives The course will provide the fundamentals of entrepreneurship in the IT sector. The focus will be on identifying opportunities and ideas , building the team and the venture , managing growth and the dilemma of the founders.Teaching Methodology: The course will involve learning through case studies , lectures and through various multi media tools.The course will be highly interactive in nature and the participants will be expected to cross learn as well.

Evaluation Criteria:Final Examination : 40%

Project work : 30%

Assignments : 20% Class participation : 10%Total : 100%

Session Details: Each Session is of 1 hour and 30 minutesSession No.Topic

1, 2Introduction and Overview

Internally oriented idea generation:Read:A Test for the Faint Hearted by Walter KuemmerlePrerecorded talks from Stanford Tech Ventures site: Mark Zukerberg (Facebook) and discussions on his talk.

4, 5Observation oriented design generation : Read: Tim Brown Design Thinking

Case: Technology Driven Idea Generation: Trexel

HBS Article:Attracting Talent and Building the Ecosystem

Prerecorded talks from Stanford Tech Ventures site: Drew Huston (Dropbox) and discussions on his talk.

6, 7, 8 Opportunity Evaluation .How to Write A Great Business Plan by William Sahlman HBR

Start Up Teams (Book 1 , Chap 12)

Babson College Case: Apprio New Venture on a Cloud

Prerecorded talks from Stanford Tech Ventures site: Mark Marc Andereessen (netscape) and discussions on his talk.

9, 10Entrepruerial Marketing:Read Steven Blank:The 4 steps to EpiphanyIT Entrepreneurship: Issues and Challenges

HBS Case/Article:Assembling the Start Up TeamArticle: Hickman, C., and C. Raia. "Incubating Innovation."Engineering Management Review31 (2003): 3.Browse:, Guide to Starting a Corporation by Greguras

View Stanford Office of Technology Licensing sitePrerecorded talks from Stanford Tech Ventures site: Jack Dorsey (Twitter and Square) and discussions on his talk.

11 ,12 The Founders DilemmaCase Discussion

Read: "Steer Clear of the Tempest: A Startup

Tragedy in Three Acts"

by Joe Hadzima (This article originally appeared in the "Starting Up" column of the Boston Business

Journal.) http://ocw.mit.edu/courses/sloan-school-of-management/15-975-special-seminar-in-management-the-nuts-and-bolts-of-business-plans-january-iap-2005/study-materials/art16.pdfHBS Case:Hypothesis Driven Start Up The Lean Start Up

HBS Case: Lather , Rinse , Repeat: Feedburner by Noam Wasserman

Prerecorded talks from Stanford Tech Ventures site: Guy Kawasaki (Garage Tech Ventures) and discussions on his talk.

13Pre-Founding Dilemmas

HBS Case : Dropbox: It Just Works by Thomas Eisenmann

HBS Article: Experimenting in the Entrepreneurial Venture

14Founding Team Dilemmas

Case Discussion

Read: "Paying the Founding Piper: It's Not As

Simple As Writing a Check"

by Joe Hadzima

(This article originally appeared in the "Starting Up" column of the Boston Business

Journal.) http://ocw.mit.edu/courses/sloan-school-of-management/15-975-special-seminar-in-management-the-nuts-and-bolts-of-business-plans-january-iap-2005/study-materials/art26.pdf

15, 16Beyond the Founding Team

HBS Case: Evan Williams: Blogger to Odeo by Noam Wasserman

17-20Final Project Presentations by Groups and Participation and Learning by the other Groups.

References:

Book 1.:Technology Ventures:From Idea to Enterprise by Byers , Dorf , Nelson , Third Edition , McGraw Hill

Book 2.: The Founders Dilemma: Anticipating and Avoiding the Pitfalls That Can Sink A Start Up by Noam Wasserman , Princeton University Press , 2012Book 3:Bill and Dave:How Hewlett and Packard Built The Worlds Greatest Company by Michael Malone , Penguin Portfolio Book 4:iCON Steve Jobs:The Greateset Second Act In Business by Young and Simon , John Wiley and Sons Inc

Internet references: www.nasscom.org , www.csi-india.org , www.itaa.org , Stanford University Ecorner

MIT Entrepreneurship Center

http://techventures.stanford.edu/Other Readings: Read business newspapers (ICT sections) both national and international, watch business TV channels and keep your mind alert on any news on the IT Entrepreneurship, Gartner Reports