Revised November 15, 2011

Revised November 15, 2011

Monthly Traffic• Page Views: 36,535*

• Unique: 8,938*

• Visitors: 12,568*

Yearly Traffic• Page Views: 442,876+

• Unique: 85,708+

• Visitors: 157,368+

Ink World Audience

When ink industry professionals want the latest industry news and information, they turn to InkWorldMagazine.com, the most widely read website for ink news and in-depth information on the development, manufacture and sale of litho, flexo, gravure, radiation-cured, inkjet, RFID and printed

electronics, and specialty inks, coatings and allied products. InkWorldMagazine.com covers the latest trends with in-depth articles and also keeps ink manufacturers informed about pigments, resins,

varnishes, solvents, waxes, equipment and other essential products.

Online Advertising Opportunities

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Table of ContentsHome Page Sponsorships 3Home Page Enhancements 4Wallpaper/Background Advertising 5Issue Sponsorships 6Breaking News Sponsorships 7Run of Site Sponsorships 7 Buyers’ Guide Sponsorships 8U.S. Directory Sponsorships 9European Directory Sponsorships 9Live From Show Sponsorships 10In-Text Keyword Sponsorships 11Video Sponsorships 11Webinar Sponsorships 12Online Material Specifications 13 Contact Information 14

InkWorldMagazine.com

Home Page SponsorshipsThe home page of any website serves as a starting point for visitors. Catch their eye immediately with these advertising opportunities.

Monthly Traffic4,236* Pageviews

Size 1x 3x 6x 12x

Top Banner $795 $745 $695 $595 468 x 60

Site Stripe $795 $745 $695 $595 940 x 60

Wide Tower $595 $545 $495 $395 160 x 600

Inside Banner $595 $545 $495 $395 468 x 60

Wide Tower

Inside Banner

Site Stripe

Monthly RatesTop Banner

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Home Page Enhancements

Expandable Site StripeThis eye-catching upgrade makes your message jump off the screen, grabs more share of voice on the page and visually engages the viewer. At the entrance of our home page your ad will be featured at a full 750 x 300, capturing almost the entire screen. A can’t-miss ad! After 8-10 seconds your ad will slowly close to become the original site stripe size of 750 x 60. If our viewer would like to see your ad at full size again, all they need to do is click on the expand all button and it opens to full size. This exclusive feature is only available for site stripe ads.

HOME PAGE ONLYViewable Size: 940 x 60 Expandable Size: 940 x 300Per Month: $1,995

Expandable Page PeelPage Peel ads are a new technology that provide a different and innovative method of advertising. These ads appear in the top right-hand-corner of our Home Page only. When the mouse hovers over the page curl, the page corner peels away to reveal the eye-catching advertisement contained within it. This form of advertising has the highest exposure of all our ads, and is an alternative to Pop-Ups, and Fly-Ins.

HOME PAGE ONLYViewable Size: 100 x 100 Expandable Size: 500 x 500Per Month: $1,295

Send a shockwave through the industry with these cutting-edge opportunities! These ads offer the largest ad space available and have the most impact on viewers, garnering the highest branding and response rate.

Closed

Open

Peels open to 500 x 500

Page Flickers 100 x 100

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Wallpaper or Background AdvertisingBrand our home page with your logo and colors. Wallpaper advertising takes over the site’s entire background, allowing you the advertiser to replace the page background in the page gutters with branded graphics that complement our website.

(The weight of the branding should be borne by the in-banner units and all slogans and calls to action must live in the banners.The background image is not clickable and is for branding purposes only. We recommend another form of advertising to accompany your wallpaper design.)

Home Page Only1 Month Cost: $1,995Wallpaper Dimension: 1280 px minimum widthSite Size: 750 px wide

Single Image Wallpaper should be a minimum of 1280 px wide to accommodate nearly every screen size in common use. If a canvas larger than 1280 px is used, featured content must be aligned to the gutters (approx 140 px wide). Non-featured content and imagery may extend beyond the gutters to create a better user experience for users on larger monitors or using higher resolutions. To create a seamless experience for users on larger monitors or using higher resolutions, edges must fade to a solid color on sides and bottom to prevent those users from seeing a hard edge.

File Type: GIF/JPGTotal file size: 80k


Home Page Enhancements

Home Page Overlay Once a reader arrives at our home page the overlay experience will completely cover the entire home page. The overlay experience takes control and your ad can appear right over our home page. This impactful, high-reach ad format benefits the interactive digital advertising ecosystem by creating a premium position in the middle of our home page. Your ad will appear for 8-10 seconds and then disappear. (We recommend another form of advertising on the homepage to accompany your overlay design once it disappears to reinforce your message.)

HOME PAGE ONLYViewable Size: 600 x 400 1 Month Cost: $1,995

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Receive a 50% discount off all home page purchases during your Overlay run time.

Receive a 50% discount off all home page purchases during your Wallpaper

or Background run time.

Issue SponsorshipsThis unique sponsorship gives you ownership of an entire issue of Ink World Magazine online. Your ad will be on every article that is in the current issue of Ink World Magazine for an entire year. This a great cross marketing opportunity to build real brand recognition if you are currently advertising in print. Reach the entire Ink market base by advertising in print and online.

Yearly Traffic for Each IssueEstimated at Over 15,000+ Pageviews


Size Per Issue

Top Banner $1,295468 x 60

Site Stripe $1295940 x 60

Wide Tower $995160 x 600

Site Stripe

Top Banner

WideTower

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Ask about our NEW Issue Alert emails.

January/February

March/ April

May/June

Editorial Calendar

July/ August

September/ October

November/December

U.S. Ink DirectoryMilling EquipmentPrinted Electronics

North American Top 20Ink Manufacturers ReportPigment ReportEuropean Ink OutlookRFID Report

Resins Asia-Pacific Ink MarketAdditivesPackaging Inks

International Ink CompaniesInkJet InksVehicles and VarnishesMetallic Inks/Pigments

The Buyers’ GuideRaw Material Market(Pigments, Resins, Waxes, Additives)Chinese Ink Market

Year in ReviewWaxes and AdditivesUV/EB ReportPublication Inks

Yearly Rates

Run of Site SponsorshipsRotate your ad throughout our website. This online advertising approach gives you great branding and click thru results and can be customized to your budget and time frame. Excludes; home page, breaking news, buyers guide

Site Stripe

Wide Tower

Size 10,000 20,000 30,000 Impressions Impressions Impressions

Top Banner $100CPM $95CPM $90CPM 468 x 60

Site Stripe $90CPM $85CPM $80CPM 940 x 60

Wide Tower $75CPM $70CPM $65CPM 160 x 600

Monthly minimum 10,000. Monthly maximum 30,000. Price based on page impressions. CPM = Cost Per Thousand

Top Banner

Breaking News SponsorshipsThe breaking news page is where Ink World industry insiders come daily to get their news. Be seen on one of the most trafficked sections of our website.

Monthly Traffic 6,076+ Pageviews


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Size 1x 3x 6x 12x

Top Banner $795 $745 $695 $595 468 x 60

Site Stripe $795 $745 $695 $595 940 x 60

Wide Tower $595 $545 $495 $395 160 x 600

Inside Banner $595 $545 $495 $395 468 x 60

Monthly Rates

Wide Tower

Inside Banner

Site Stripe

Top Banner

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Buyers’ Guide SponsorshipsBe a part of the most reliable resource in the ink industry – and has been for more than 10 years!

Upgrade Your Listing

Category Sponsor 1 Year

Top Banner $495 468 x 80

Site Stripe $495 940 x 60

Category Sponsorships

Ink World Buyers’ Guide Categories:• Adhesion • Surfactants • Carbon Black • Pigments • Color Dispensing Equipment • Resins• Gelling Agents • Flushed Colors• Mixing Equipment • Waxes• Packaging • and More...


Top Banner $1,995 468 x 60

Site Stripe $1,995940 x 60

Buyers’ Guide EntranceLimited Availability and must be a Category Sponsor

Featured Company Profile

Category Sponsorships

Buyers’ Guide Entrance

Site Stripe

Top Banner

Site Stripe

Listing 1 Year

Logo $295 120 x 60

Hyperlink $300

Description $250 Write up to a 40-word text descriptionof your company which will appear next to your company listing within your profile page.

Top Banner


US Ink Directory Sponsorships

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Showcase your packaging in the most reliable United States industrydirectory — and has been for more than 10 years!

Showcase your packaging in the most reliable European industry directory—and has been for more than 10 years!




European Ink Directory Categories• Conductive Inks • Flexo Inks • Graphic Arts Coatings • News Inks • Gravure Inks • Ink Jet Inks • Letterpress Inks • Offset Inks • Marking and Pad Inks • Metal Deco Inks • Metallic Inks • Plastisol Inks• Nanoproducts • Narrow Web Ink • Packaging Ink • Rubber Inks• Publication Gravure • RFID Inks • Screen Inks • Security Inks • Sheetfed Inks • Specialty Inks • Sublimation Inks • UV/EB Inks




US Ink Directory Categories• Conductive Inks • Flexo Inks • Graphic Arts Coatings • Screen Inks• Gravure Inks • Ink Jet Inks • Letterpress Inks • Security Inks• Marking and Pad Inks • Metal Deco Inks • Metallic Inks • Sheetfed Inks• Nanoproducts • Narrow Web Ink • News Inks • Specialty Inks • Offset Inks • Packaging Ink • Plastisol Inks • Sublimation Inks• Publication Gravure • RFID Inks • Rubber Inks • UV/EB Inks

European Ink Directory Sponsorships

Site Stripe

Top Banner

Site Stripe

Top Banner

Live From Show SponsorshipsInk World announces an online opportunity to drive traffic to your booth and create awareness at Radtech, American Coatings Show and Chinacoat.

RadTech, April 30 to May 2, 2012American Coatings Show, May 8 -10, 2012CHINACOAT, Fall 2012 (TBD)

Leaderboard Package $3,995 728 x 90*Includes Exhibitor Showcase Listing

1st Tier Tower Package $3,495 160 x 600*Includes Exhibitor Showcase Listing

2nd Tier Tower Package $2,995 160 x 600*Includes Exhibitor Showcase Listing

Inside Content Banner Package $2,995 468 x 60*Includes Exhibitor Showcase Listing

Exhibitor Showcase Package $995 Logo (200 x 200) plus Brief Description including address, booth, website, etc. (256 character limit)

Sponsor• 5 Emails of eNews sent to over 7,000 Ink World

opt-in subscribers and over 18,000 Coatings World opt-in subscribers before, during and after the show. (Over 24,000 Unique Opt-In Subscribers) A total of 120,000 email blasts!

• Exclusive LIVE FROM micro site. Live online for over 1 YEAR guaranteed on InkWorldMagazine.com. Promoted by InkWorldMagazine.com, CoatingsWorld.com and their eNewsletters.

Limited Sponsorship Packages Available

eNews

Example Showcase Ad

Tower

Tower

Tower

Tower

Leaderboard

Inside Content Banner

Inside Content Banner

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Plug into a powerful, cost-effective platform to engage prospective buyers and create deeper brand experiences. Use our unique web video program to show and tell how your products and services solve problems for the Ink market. Viewers who find your web videos useful can forward them to a friend enabling your message to be easily passed to other prospective buyers and influencers. It’s more than a trendy new medium. Internet users are embracing web videos that entertain or educate them. According to media industry research, web videos are more than doubling the clickthroughs of static banner ads and significantly increase brand awareness.

Plus as an added bonus to make sure your video get seen, InkWorldMagazine.com will rotate an ad for your video on the homepage and throughout the entire site!

Video Size: 480 x 270Video Cost per Year: $995

In-Text Keyword AdvertisingAlign your brand advertising with relevant words contained in our premium web content. Select a specific keyword that is relevant to your product or service and we will create a hyperlink that will allow readers to roll over and view your ad. Keyword will only be hyperlinked the first time it is mentioned within our content. Keywords will not be hyperlinked in Buyers’ Guide.

Text Ad Plus Logo 1x 3x 6x

$995 $895 $795Text Ad Plus Logo Title, brief description, Link - 256 charactersLogo (150 x 150)

Box 1x 3x 6x

$1,095 $995 $895Box300 x 250

Video Page

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Monthly Rates

Monthly Rates

• RFID• Printing ink• Sheetfed• Offset

• Flexo• Gravure• Conductive inks• Digital ink

• Screen ink• Pigments• Organic pigments• Resins

• Waxes• Mills• Surfactants

Sample Keywords

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Webinar Sponsorships

Give everyone a front row seat to your branding message: Ink World magazine offers advertisers the opportunity to reach thousands of subscribers through sponsorship of targeted webinars, which provide relevant market information in a completely interactive format to potential customers around the globe.

Sponsorship Packages Available

Exclusive Sponsor $8,000

• Your input into a customized registration page, asking registrants questions YOU want the answers to

• Information on each registration, in real time, so you can track active leads

• The opportunity for your company to introduce the webinar and get your message out

• Event is archived for 12 months, requiring viewer registration to generate additional leads

• Your logo on three pre-event dedicated e-mails to our 6,455 opt-in webinar subscribers (Estimated Advertising Value: $9,750)

• One Month of branded banner advertising on our website with a link to your event. (Over 10,000 impressions ) (Estimated Advertising Value: $1,000)

• Prior to the event you will receive four weeks of branded text ads in the “Ink World” e-newsletter (Estimated Advertising Value: $700)

• Half page advertisement in print prior to the event (Estimated Advertising Value: $2,975)

• Logo and branding on post-event “thanks for attending” and “sorry we missed you” emails

• Rotating logo with live link throughout presentation

• Receive a site stripe or banner on the Webinar page on www.InkWorldMagazine.com FREE for one month before and a week after your event.

(Estimated Advertising Value: $500)

Estimated Advertising& Branding Value OVER $15,000


Online Material Specifications

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InkWorldMagazine.com Ad SpecificationsTop Banner: 468 x 60Site Stripe: 940 x 60Wide Tower: 160 x 600Inside Banner: 468 x 60

*No larger than 100k for all *For web we accept rich media, png, jpeg, gif and rotating gifs, plus Flash. No limit to the number of rotations in ad. *For Flash file only - EMBED links. *For all others DO NOT EMBED links. Send URL alongside material.

In-Text Keyword AdvertisingText Ad Plus Logo: 150 x 150Title, brief description, Link - 256 charactersBox 300 x 250

Home Page EnhancementsExpandable Site StripeViewable Size 940 x 60Expandable Size 940 x 300Expandable Page PeelViewable Size 100 x 100Expandable Size 500 x 500*No larger than 250k for all *Flash file only - EMBED links. *Please ad Open and Close buttons to Expandable Site Stripe*Expandable Site Stripe May only stay open for 8 – 10 seconds at introduction.

Home Page OverlaySite Size 600 x 400File Type: GIF/JPG/SWF/FLA. Total file size: 150k

WallpaperDimensions: 1280px minimum widthSite Size: 940px wideSingle Image Wallpaper should be a minimum of 1280 px wide to accommodate nearly every screen size in common use. If a canvas larger than 1280px is used, featured content must be aligned to the gutters (approx 140 px wide). Non-featured content and imagery may extend beyond the gutters to create a better user experience for users on larger monitors or using higher resolutions. To create a seamless experience for users on larger monitors or using higher resolutions, edges must fade to a solid color on sides and bottom to prevent those users from seeing a hard edge. File Type: GIF/JPG. Total file size: 80k

Videos• 1 minute long • At least 480 x 270, but better if it is 640 x 360 • We accept Windows Media Player, Quick Time, or Flash Files. • File Format Accepted: .MOV .WMV .SWF .FLA .FLV .MPG .MPEG• 50MB limit • Go to Prepress Pitstop on Rodmanpublishing.com for FTP delivery instructions.

Wide Tower

Inside Banner

Site Stripe

Top Banner

* Publishers Own Data Provided by Google Analytics: October 2011.

+ Publishers Own Data Provided by Google Analytics: November 1, 2010 - October 31, 2011.

Resources

Advertise With Us

Artwork Creation Fee: $100 per hour

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Publisher/AdvertisingDale [email protected]

AdvertisingKim Clement [email protected]

Online Media CoordinatorLynnora [email protected]

Email CoordinatorBrian [email protected]

Europe - Baudry Boisseau AssociatesBaudry [email protected]

China - Ringier Trade PublishingMike [email protected]

Publishing Office/Headquarters70 Hilltop Road, Suite 3000Ramsey, NJ 07446Telephone: 201-825-2552Fax: 201-825-0553

Documents

Revised November 15, 2011