So you think your reviews don’t matter?

70% of car buyers say that online reviews influence where they make their purchase. Driving sales is even going as far to say that 40% of buyers only visit one dealership before they make their purchase, because online reviews tell them all they need to know, before they shop.

So how many deals are you losing due to insufficient or poor reviews on sites such as Google, Dealer Rater, and Yelp? Review sites are often held as the most important research a buyer can do before they make a purchase decision. Which dealer would you choose? The one rated 2 stars or the one that’s rated 4 stars? It’s not rocket science.

The sad truth is, most people who write reviews are only there to write poor reviews. They want people to hear about what a horrible experience they had, but are less likely to pass a long a good experience unless prompted to do so. With Reputation Trac, we create a review funnel that prompts your customer to write a review on the sites that are important to you, the dealer. We also help you monitor and respond to all reviews, good and bad to keep your online presence at its best.

The more reviews you have also has a strong correlation with your SEO. Not only do you reviews influence consumers purchasing decisions, but also your rankings in local search engines, and which search result ultimately gets clicked. Find out your Online Review presence for free by visiting: wwww.ReputationTrac.com.

Consumers change their mind all the time due to bad reviews, the good news? They usually look at the most recent reviews. It is never too late to get your reputation on track!

Reviews and overall digital reputation are quickly

becoming the most important factor that determines whether

car buyers are willing to do business with you.

http://www.drivingsales.com/blogs/timmartell/2014/07/31/dealers-don39t-ignore-online-reviews