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Report produced by Beverley Dajani
March 2012
REVIEW
YOUNG PEOPLE AND ALCOHOL MISUSE
2
CONTENTS
Purpose
3
Background
3
Prevalence of Drinking Alcohol
4
Availability and Purchasing
5
Consumption
5
Drinking locations
6
Attitudes and Behaviour
6
Legislation Promotion and Regulation
7
Education
8
Conclusion and Summary
8
Recommendations
10
References
11
Appendix 1
13
Appendix 2 14
3
YOUNG PEOPLE AND ALCOHOL MISUSE 10 PURPOSE The purpose of this paper is to draw together the key themes emerging from recent (2011) reports on young people and alcohol (Appendix 1) and to highlight strategic issues for consideration 20 BACKGROUND Over the last decade public concern about the impact of alcohol on health and society has steadily mounted Particular concern has centered on the level and pattern of drinking among children and young people in England and its consequences on health crime violence and antisocial behaviour1 The influences on childrenrsquos drinking are various2 For younger children parents and family play the most important role in their understanding of alcohol3 As teenagers grow older and socialise more peers have a greater effect on their attitudes and behaviour4 Recently there has been concern about the effect that commercial advertising and social networking have on young peoplersquos drinking behaviour56 Some key national and regional developments to address young people and alcohol misuse have set the context for this paper as follows Department for Children Schools and Families (DCSF 2009) study A Review of Reviews relating to
the impact of alcohol consumption on young people has some significant findings and conclusions which set the context for what follows (summarised in Appendix 2)
White Paper Healthy lives healthy people our strategy for public health in England (2010) incorporates proposals to address the public health problems raised by alcohol This included a focus on young people to lsquoreduce their susceptibility to harmful influences in areas such as sexual health teenage pregnancy drugs and alcoholrsquo
The coalition our Programme for government (May 2010)included proposals to address underage drinking by targeting those who persistently sell to underage drinkers by allowing councils and the police to permanently shut down any shop or bar that is repeatedly selling alcohol to children and double the maximum fine for those caught selling alcohol to minors to pound20000 and overhaul the Licensing Act to give local authorities and the police much stronger powers to remove licences from or refuse to grant licences to premises that are causing problems
Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee of high street off-trade alcohol retailers who work to promote the responsible retailing of alcohol and to reduce underage alcohol sales) have been formed in an effort to tackle underage drinking CAPs aim to tackle underage drinking through co-operation between alcohol retailers and local stakeholders such as police local authority trading standards and licensing teams schools and health networks
Police Reform and Social Responsibility Act (September 2011) will allow doubling the maximum fine for premises which persistently sell alcohol to under 18s and for increasing the period of suspensions which can be imposed on such premises
4
Public Health Responsibility Deal (March 2011) aims to bring together government business and public health organisations to tackle public health issues Alcohol is one of five areas of activity with a core commitment to lsquofoster a culture of responsible drinking which will help people to drink within guidelineslsquo Within the pledges made around alcohol specific pledges concerning young people include tackling underage alcohol sales by enforcing the existing Challenge 21 and Challenge 25 identification campaigns and ensuring alcohol advertising is not targeted at children and young people
Change4Life programme has expanded with strategies to help parents discuss health issues and behaviours including alcohol with their children
Liverpool City Regionrsquos Child Poverty and Life Chances Strategy (2011-14) raises concern as alcohol misuse amongst adults can have an adverse impact on children and family life The strategy goes onto suggest that the NHS need to lead on reducing alcohol misuse amongst young people through supporting effective parenting
30 OUTCOMES FROM REVIEW OF ALCOHOL AND YOUNG PEOPLE 31 PREVALANCE OF DRINKING ALCOHOL The Smoking drinking and drug use among young people in England study (2011 - SDDE) carried out by the by the National Centre for Social Research and the National Foundation for Educational Research found that in recent years there has been a steady decline in the proportion of pupils who drink alcohol In 2010 the year-on-year decline from 2009 was more pronounced than previously This was also reflected in the Trading Standards (2011) survey which found the percentage of 14-17 year olds claiming to drink alcohol once a week or more fell by 9 (29 2011 cf 38 2009) Both the SDDE study and Trading Standards survey found that the proportion of pupils claiming to have never drunk alcohol is steadily increasing Trends within the two studies suggest as age increases young people drink more often However the proportion of young people who drank alcohol in the last week is falling As in previous years similar proportions of boys and girls drank alcohol in the last seven days and older pupils were more likely to have done so than younger pupils (from 1 of 11 year olds to 30 of 15 year olds) In relation to binge drinking where binge drinking is defined as having five drinks or more on one occasion the Trading Standards survey found that 20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009 Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 year olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) compared with males at 27 Across those Cheshire and Merseyside Local Authorities who participated in the Trading Standards survey Cheshire West were reported as having one of the largest percentages of binge drinkers for 14-17 year olds at 23 in contrast to the relatively lower levels measured in Liverpool (6) and Cheshire East (8)
5
The majority of the 14-17 year old young people surveyed (39) claimed to drink in groups of 6ndash10 Drinking in groups of six or more has risen by 9 (79 cf 70 in 2009) Yet the proportion of 14 ndash 17 year olds drinking 30+ units a week has fallen by 6 (9 cf 15 in 2009) The 2011 survey found 1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in 2009 The percentage claiming to drink alone was higher amongst 14-year-old males from Liverpool 32 AVAILABILITY AND PURCHASING The SDDE study found pupils are more likely to be given alcohol than to buy it most commonly by family or friends This is consistent with the Trading Standards survey which found that one fifth (20) of 14-17 year olds now claim that they purchase alcohol themselves down 6 from 2009 However about half (48) of pupils who ever drink also said they buy alcohol despite being well below the age when they can legally do so (18 years old) In 2010 pupils who drank were most likely to buy alcohol from friends or relatives (26) someone else (16) an off-licence (16) or a shop or supermarket (12) which is consistent with the Trading Standards survey and Alcohol Young Women Peer Research (2011) This latter survey went onto find in many cases the young women were easily able to purchase alcohol themselves often-using fake ID often finding supermarkets more difficult to gain alcohol from The Trading Standards survey identified a slight increase in the proportion of 17 year olds claiming to buy their own alcohol (57 cf 56 in 2009) whereas all other ages recorded a decline in terms of buying alcohol themselves Otherwise there has been little change in where young people purchase alcohol Although the SDDE and Young Women Peer Research (2011) studies suggested that off-licenses were not the number one choice for young people purchasing alcohol However Alcohol Concerns (2011) report One on Every Corner found off-licensed sales are the predominant direct and indirect source of access to alcohol for young people under-18-years-old and growing international evidence links off-licence density with various negative alcohol-related consequencesrsquo The report went on to find that nearly 10 of all alcohol specific hospital admissions in England excluding London are directly attributable to off-licence density meaning availability rather than any other external factor is the cause of one in ten of such harms Further analysis using linear regression modelling found that nationally on average every two extra off-licences per 100000 of population results in one alcohol specific hospital admission of a person under-18- years-old per 100000 of population There is however variation by region The Alcohol Young Women Peer Research (2011) found money was not seen as a real barrier to accessing alcohol and that young women enabled themselves to have enough money to purchase alcohol when it was needed In many cases they preferred to buy alcohol instead of items such as snack food clothing make-up or other items they would normally spend their money on 33 CONSUMPTION The SDDE study found the mean amount of alcohol consumed by pupils who had drunk in the last week was 129 units Most pupils who drank in the last week had done so on one or two days (56
6
and 29 respectively) On the days they did drink more than half (59) drank more than four units on average The Alcohol Young Women Peer Research (2011) study found that the factors that had the greatest influence on whether young women consumed larger amounts of alcohol were their peers and the ease of accessibility that they had to alcohol be it from members of the public older peers or parents purchasing it for them 34 DRINKING LOCATIONS Alcohol Concernrsquos report rsquoOne on every cornerrsquo (2011) suggests England is a country that increasingly chooses to drink at home This is due at least in part to the difference in price between alcohol bought from on and off-licensed premises The SDDE study found there are differences between the settings in which younger and older pupils are likely to drink 68 of 11 and 12 year olds who drank alcohol usually drank with their parents and a similar proportion (65) said they usually drank at home By the age of 15 pupils were most likely to drink with friends of both sexes (74 of 15-year-old drinkers) They were less likely than younger pupils to drink at home (45) and more likely to drink in other locations 57 drank at parties with friends 51 in someone elsersquos home and 29 outside (on the street in a park or somewhere else) The proportion of pupils who drink who buy alcohol in pubs and bars has decreased Similarly the Trading Standards survey identified a decrease again compared with 2009 in the percentage of people drinking outside (21 cf 30 in 2009) and within pubs clubs (20 cf 28 in 2009) However the survey did not identify an increase in the proportion drinking at home or at friendsrsquo homes with parents present compared with 2009 35 ATTITUDE AND BEHAVIOURS The SDDE study found that pupilsrsquo drinking are less likely to drink if their parents disapprove and more likely to drink if this is tolerated by their parents As many as 48 of young people said their families did not mind them drinking as long as they did not drink too much with a small proportion (1) who said their parents let them drink as much as they like Most pupils (85) who said that their parents would not like them to drink had never drunk alcohol compared with 27 of those whose parents donrsquot mind them drinking as long as they didnrsquot drink too much Similarly pupils are more likely to drink if they live with other people who do the proportion of pupils who drank alcohol in the last week increased from 4 of those who lived in non-drinking households to 26 of those who lived with three or more people who drank alcohol Pupils are becoming less tolerant of drinking and drunkenness among their peers For example in 2010 32 agreed that it was OK for someone of their age to drink alcohol once a week compared with 46 in 2003 Over the same period the proportion who thought it okay for someone of their age to get drunk once a week also fell from 20 to 11 However the Trading Standards survey found
7
53 claimed to drink alcohol to get drunk with an increase for 17 year olds 47 in 2009 to 66 in 2011 Pupils aged between 11 and 15 were most likely to believe that people of their own age drink to look cool in front of their friends (76 in 2010) to be more sociable with friends (65 - also consistent with the alcohol Young Women Peer Research study) because their friends pressured them into it (62) or because it gives them a rush or buzz (60) Those who had drunk alcohol in the last week were most likely to think that their peers drank to be more sociable (84) because it gives them a rush or buzz (78) or to feel more confident (71) The Trading Standards survey found 53 of young people claimed to drink alcohol to get drunk (66 17 year olds cf 47 in 2009) 22 claimed to drink alcohol because there is nothing else to do (28 17 year olds cf 41 in 2009) and 87 make sure they do not drink on their own (increasing to 92 amongst females) The Trading Standards survey noted that there was an increase in the proportion regretting having sex after drinking (15 cf 9 in 2009) fewer young people had either been in a car with a young person who had been drinking (13 cf 6 in 2009) or been violent or had a fight when drunk (22 cf 26 in 2009) The Alcohol Young Women Peer Research (2011) study found that that consuming alcohol was perceived as an integral part of young peoplersquos lives Most of the young women felt that consuming alcohol gave them an insight into what they feel most other teenagers are doing and that drinking alcohol prevents them feeling excluded from what the majority of their generation does The idea that it is normal for teenagers to drink created a lot of curiosity around the substance for most young women and this contributed to their decision to drink for the first time 36 LEGISLATION PROMOTION AND REGULATION Analysis of the Overexposed and overlooked Young peoplersquos views on the regulation of alcohol promotion (2011) report identified five key findings based on young peoplersquos experiences and expectations of alcohol promotion and regulation
Young people surveyed support stronger regulation of alcohol advertising on traditional media channels such as television cinema and in-store promotion
A significant proportion of young people surveyed do not recognise lsquobelow the linersquo alcohol-
marketing strategies such as festival and sports sponsorship or alcohol marketing via social networking sites online - A finding consistent across both genders and all ages
Young people overwhelmingly reject age affirmation pages as an adequate mechanism for
preventing those aged under-18 accessing alcohol-brand websites
Age and gender affect onersquos views on the regulation of alcohol promotion and the desire for information - As young people grow older they move from support for stronger regulation towards support for weaker regulation Children aged 11-and-under are the greatest supporters of the strongest regulation ie a complete advertising ban Older respondents are the greatest supporters of weaker regulation 16-17 year-olds are more likely than other ages
8
to support removing advertising regulation altogether Young women are consistently more supportive than young men of more extensive health warnings are and want improved access to health information about the risks of alcohol across different mediums
Most young people believe that government should have greater oversight of alcohol-
promotion regulation and that the alcohol industry should pay for health messages about alcohol
In late 2011 Alcohol Concern-Cymru the Recognition of alcohol brands by primary school children study found that children as young as 10 are familiar with and can readily identify alcohol company brands and logos as well as characters from alcohol television adverts The number of children in the study who were able to identify branding is comparable to and in some cases greater than those recognised branding for products known to appeal to children such as ice cream and cake The study also found that children who watched television later in the evening when more alcohol adverts are aired had greater recall of alcohol brands than those who stopped watching earlier Research has also shown that the earlier people become aware of brands the greater the likelihood they will use them throughout their lives suggesting that early alcohol brand recognition is advantageous to alcohol companies in that future drinkers will choose their products over others as a result of this pre-established brand loyalty The Trading Standards survey identified an understanding of legislation remains consistent with 90 correctly identifying that it is not a criminal offence for under-18s to drink at home and the majority of 14-17 year olds continue to understand the law in terms of purchasing alcohol However individuals who purchased their own alcohol remain less likely to understand the law with 16 not realising it is an offence to do so The survey also reviewed identification and found that overall the percentage of respondents asked for ID had decreased (52 cf 55 in 2009) However the proportion of 17 year olds asked for ID had increased significantly (57 cf 33 in 2009) Across Cheshire and Merseyside the survey found that ID was most commonly requested in Cheshire West (both 63) and less often in Knowsley (41) and Liverpool (38) The proportion of young people claiming to have fake ID was measured at 7 the same as reported in 2009 It remains more prevalent amongst 17 year olds (31) The proportion claiming to make their own fake ID has increased by 12 since 2009 (29 cf 17) whereas those purchasing fake ID online remained similar (increasing 1 percentage point to 33) The Alcohol Young Women Peer Research (2011) study found that if alcohol prices do rise in order to try to deter young women from consuming alcohol this would not be a successful solution Only a minority of the young women gained access to alcohol with a fake ID so the suggestion of ensuring the consumers have valid identification would only be applicable to some young women 36 EDUCATION The Alcohol Young Women Peer Research (2011) study found that young women felt they are not receiving enough support from schoolscolleges to promote their independence As a result they felt they were limited in the confidence and motivation to break away from the norm and achieve their own independent aspirations The young women felt that teachers and other pastoral support staff
9
need to be more supportive and approachable so young women feel they can speak to them about anything allowing the young women to set focus on their future and work to achieve something positive and raise awareness of future opportunities available to them The young women felt this sort of independence would lead them to be less likely to be influenced by their peers around all issues including alcohol 40 CONCLUSION AND SUMMARY 41 PREVALENCE OF DRINKING ALCOHOL The reports suggest there has been a steady decline in the proportion of young people who drink alcohol Within Cheshire and Merseyside Cheshire West had one of the largest percentage of binge drinkers compared with Liverpool and Cheshire East and drinking in groups of six or more has risen (noting not every area participated within the study) 42 AVAILABILITY AND PURCHASING Findings suggest that the greater the availability of alcohol the greater the risk of young people suffering alcohol harm Therefore the changing nature of where people purchase and consume alcohol may have an impact on the risk of harms to young people Young people are more likely to purchase alcohol from friends and family including their parents than off-licenses and supermarkets For young women money was not seen as a barrier to purchasing alcohol and that they would rather spend their money on alcohol than eat 43 CONSUMPTION The calculations for alcohol consumption have varied over the years so no clear trend can be identified However those young people who drank in the last week tended to have done so on one or two days and that on those days that they did drink over half of them drank more than four units 44 DRINKING LOCATIONS Reports have found differences between the settings in which younger and older pupils are likely to drink Young children (11-12 year olds) tend to drink alcohol with their parents and a similar proportion usually drinks at home However by the age of 15 the preferred location is with friends of both sexes and they are less likely to drink at home and more likely to drink in other locations such as at parties with friends in someone elsersquos home and outside (on the street in a park or somewhere else) Overall the proportion of pupils who drink who buy alcohol in pubs and bars and drink outside has decreased 45 ATTITUDES AND BEHAVIOURS
10
Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds 46 LEGISLATION PROMOTION AND REGULATION Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages 47 EDUCATION Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything 48 RECOMMENDATIONS Strategists and commissioners may want to consider the following recommendations The following recommendations are based on findings from studies reviewed in this paper
Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink Consider processes to undertake cumulative impact policies
Increase education parents receive regarding alcohol misuse and its impact on young people
11
Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by
o Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets o Reducing the promotion of alcohol through advertising o Reducing the scale of proxy sales by imposing greater fines on those purchasing
alcohol on behalf of under-age drinkers
To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions
12
The following are more specific recommendations taken from the studies Reduce access to alcohol by for example preventing use of fake ID Discourage older members of the public family members and friends from purchasing alcohol
on behalf of young people under 18
Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf
Increase the role of educational programmes that can focus on promoting independence and
resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)
Provide better access to specialised staff within schools and colleges that can oversee issues
and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life
To ensure effective harm prevention is delivered through targeting education information and
support at an individual level among young people and control of the concentration of alcohol outlets at a community level
Develop innovative train the trainer programmes for front line staff in the fire and rescue and
police to provide parents with brief advice on alcohol
To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children
A clear pre-watershed ban should be imposed on television alcohol advertising
Alcohol advertising in cinemas should be restricted to films with an 18-certificate
In-store alcohol promotion should be restricted to the areas selling alcohol
Age-affirmation pages should be made more stringent to prevent the access of under-18s to
alcohol-brand websites
There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry
There should be greater government oversight of and involvement in the regulation of alcohol
promotion
13
50 REFERENCES
1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009
he influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation 2 lsquoT
York Sondhi A Turner C 2011
3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010
4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation
York Seaman P Ikegwuonu T (2010) 5 Department for Education (2011)
6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study
Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010
14
APPENDIX 1 1 Smoking drinking and drug use
among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V
A survey carried out for the NHS Information Centre by the National Centre for Social Research and the National Foundation for Educational Research The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010
2 Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011
TSNW Young Persons Alcohol Toba
A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005
In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points
3 Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011
A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England
4 Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011
A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to
bull Increase their resilience against serious alcohol misuse bull Provide protective influences and
bull Deter them from serious alcohol misuse
5 North West ChiMatters Child Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public
and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related
15
health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011
health issues for maternity children and young people in the North West
6 Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011
A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales
8 Making an Impression ndash Recognition of alcohol brands by primary school children (2011)
A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising
16
APPENDIX 2 Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read A summary of the findings and concluding remarks from the study state that The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit
17
We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people
Report produced by Beverley Dajani
March 2012
YOUNG PEOPLE AND ALCOHOL MISUSE
10 PURPOSE
The purpose of this paper is to draw together the key themes emerging from recent (2011) reports on young people and alcohol (Appendix 1) and to highlight strategic issues for consideration
20 BACKGROUND
Over the last decade public concern about the impact of alcohol on health and society has steadily mounted Particular concern has centered on the level and pattern of drinking among children and young people in England and its consequences on health crime violence and antisocial behaviour1
The influences on childrenrsquos drinking are various2 For younger children parents and family play the most important role in their understanding of alcohol3 As teenagers grow older and socialise more peers have a greater effect on their attitudes and behaviour4 Recently there has been concern about the effect that commercial advertising and social networking have on young peoplersquos drinking behaviour56
Some key national and regional developments to address young people and alcohol misuse have set the context for this paper as follows
middot Department for Children Schools and Families (DCSF 2009) study A Review of Reviews relating to the impact of alcohol consumption on young people has some significant findings and conclusions which set the context for what follows (summarised in Appendix 2)
middot White Paper Healthy lives healthy people our strategy for public health in England (2010) incorporates proposals to address the public health problems raised by alcohol This included a focus on young people to lsquoreduce their susceptibility to harmful influences in areas such as sexual health teenage pregnancy drugs and alcoholrsquo
middot The coalition our Programme for government (May 2010) included proposals to address underage drinking by targeting those who persistently sell to underage drinkers by allowing councils and the police to permanently shut down any shop or bar that is repeatedly selling alcohol to children and double the maximum fine for those caught selling alcohol to minors to pound20000 and overhaul the Licensing Act to give local authorities and the police much stronger powers to remove licences from or refuse to grant licences to premises that are causing problems
middot Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee of high street off-trade alcohol retailers who work to promote the responsible retailing of alcohol and to reduce underage alcohol sales) have been formed in an effort to tackle underage drinking CAPs aim to tackle underage drinking through co-operation between alcohol retailers and local stakeholders such as police local authority trading standards and licensing teams schools and health networks
middot Police Reform and Social Responsibility Act (September 2011) will allow doubling the maximum fine for premises which persistently sell alcohol to under 18s and for increasing the period of suspensions which can be imposed on such premises
middot Public Health Responsibility Deal (March 2011) aims to bring together government business and public health organisations to tackle public health issues Alcohol is one of five areas of activity with a core commitment to lsquofoster a culture of responsible drinking which will help people to drink within guidelineslsquo Within the pledges made around alcohol specific pledges concerning young people include tackling underage alcohol sales by enforcing the existing Challenge 21 and Challenge 25 identification campaigns and ensuring alcohol advertising is not targeted at children and young people
middot Change4Life programme has expanded with strategies to help parents discuss health issues and behaviours including alcohol with their children
middot Liverpool City Regionrsquos Child Poverty and Life Chances Strategy (2011-14 ) raises concern as alcohol misuse amongst adults can have an adverse impact on children and family life The strategy goes onto suggest that the NHS need to lead on reducing alcohol misuse amongst young people through supporting effective parenting
30 OUTCOMES FROM REVIEW OF ALCOHOL AND YOUNG PEOPLE
31 PREVALANCE OF DRINKING ALCOHOL
The Smoking drinking and drug use among young people in England study (2011 - SDDE) carried out by the by the National Centre for Social Research and the National Foundation for Educational Research found that in recent years there has been a steady decline in the proportion of pupils who drink alcohol In 2010 the year-on-year decline from 2009 was more pronounced than previously This was also reflected in the Trading Standards (2011) survey which found the percentage of 14-17 year olds claiming to drink alcohol once a week or more fell by 9 (29 2011 cf 38 2009)
Both the SDDE study and Trading Standards survey found that the proportion of pupils claiming to have never drunk alcohol is steadily increasing Trends within the two studies suggest as age increases young people drink more often However the proportion of young people who drank alcohol in the last week is falling As in previous years similar proportions of boys and girls drank alcohol in the last seven days and older pupils were more likely to have done so than younger pupils (from 1 of 11 year olds to 30 of 15 year olds)
In relation to binge drinking where binge drinking is defined as having five drinks or more on one occasion the Trading Standards survey found that 20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009
Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 year olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) compared with males at 27
Across those Cheshire and Merseyside Local Authorities who participated in the Trading Standards survey Cheshire West were reported as having one of the largest percentages of binge drinkers for 14-17 year olds at 23 in contrast to the relatively lower levels measured in Liverpool (6) and Cheshire East (8)
The majority of the 14-17 year old young people surveyed (39) claimed to drink in groups of 6ndash10 Drinking in groups of six or more has risen by 9 (79 cf 70 in 2009) Yet the proportion of 14 ndash 17 year olds drinking 30+ units a week has fallen by 6 (9 cf 15 in 2009)
The 2011 survey found 1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in 2009 The percentage claiming to drink alone was higher amongst 14-year-old males from Liverpool
32 AVAILABILITY AND PURCHASING
The SDDE study found pupils are more likely to be given alcohol than to buy it most commonly by family or friends This is consistent with the Trading Standards survey which found that one fifth (20) of 14-17 year olds now claim that they purchase alcohol themselves down 6 from 2009 However about half (48) of pupils who ever drink also said they buy alcohol despite being well below the age when they can legally do so (18 years old) In 2010 pupils who drank were most likely to buy alcohol from friends or relatives (26) someone else (16) an off-licence (16) or a shop or supermarket (12) which is consistent with the Trading Standards survey and Alcohol Young Women Peer Research (2011) This latter survey went onto find in many cases the young women were easily able to purchase alcohol themselves often-using fake ID often finding supermarkets more difficult to gain alcohol from The Trading Standards survey identified a slight increase in the proportion of 17 year olds claiming to buy their own alcohol (57 cf 56 in 2009) whereas all other ages recorded a decline in terms of buying alcohol themselves Otherwise there has been little change in where young people purchase alcohol Although the SDDE and Young Women Peer Research (2011) studies suggested that off-licenses were not the number one choice for young people purchasing alcohol
However Alcohol Concerns (2011) report One on Every Corner found off-licensed sales are the predominant direct and indirect source of access to alcohol for young people under-18-years-old and growing international evidence links off-licence density with various negative alcohol-related consequencesrsquo The report went on to find that nearly 10 of all alcohol specific hospital admissions in England excluding London are directly attributable to off-licence density meaning availability rather than any other external factor is the cause of one in ten of such harms Further analysis using linear regression modelling found that nationally on average every two extra off-licences per 100000 of population results in one alcohol specific hospital admission of a person under-18- years-old per 100000 of population There is however variation by region
The Alcohol Young Women Peer Research (2011) found money was not seen as a real barrier to accessing alcohol and that young women enabled themselves to have enough money to purchase alcohol when it was needed In many cases they preferred to buy alcohol instead of items such as snack food clothing make-up or other items they would normally spend their money on
33 CONSUMPTION
The SDDE study found the mean amount of alcohol consumed by pupils who had drunk in the last week was 129 units Most pupils who drank in the last week had done so on one or two days (56 and 29 respectively) On the days they did drink more than half (59) drank more than four units on average
The Alcohol Young Women Peer Research (2011) study found that the factors that had the greatest influence on whether young women consumed larger amounts of alcohol were their peers and the ease of accessibility that they had to alcohol be it from members of the public older peers or parents purchasing it for them
34 DRINKING LOCATIONS
Alcohol Concernrsquos report rsquoOne on every cornerrsquo (2011) suggests England is a country that increasingly chooses to drink at home This is due at least in part to the difference in price between alcohol bought from on and off-licensed premises
The SDDE study found there are differences between the settings in which younger and older pupils are likely to drink 68 of 11 and 12 year olds who drank alcohol usually drank with their parents and a similar proportion (65) said they usually drank at home By the age of 15 pupils were most likely to drink with friends of both sexes (74 of 15-year-old drinkers) They were less likely than younger pupils to drink at home (45) and more likely to drink in other locations 57 drank at parties with friends 51 in someone elsersquos home and 29 outside (on the street in a park or somewhere else) The proportion of pupils who drink who buy alcohol in pubs and bars has decreased Similarly the Trading Standards survey identified a decrease again compared with 2009 in the percentage of people drinking outside (21 cf 30 in 2009) and within pubs clubs (20 cf 28 in 2009) However the survey did not identify an increase in the proportion drinking at home or at friendsrsquo homes with parents present compared with 2009
35 ATTITUDE AND BEHAVIOURS
The SDDE study found that pupilsrsquo drinking are less likely to drink if their parents disapprove and more likely to drink if this is tolerated by their parents As many as 48 of young people said their families did not mind them drinking as long as they did not drink too much with a small proportion (1) who said their parents let them drink as much as they like Most pupils (85) who said that their parents would not like them to drink had never drunk alcohol compared with 27 of those whose parents donrsquot mind them drinking as long as they didnrsquot drink too much
Similarly pupils are more likely to drink if they live with other people who do the proportion of pupils who drank alcohol in the last week increased from 4 of those who lived in non-drinking households to 26 of those who lived with three or more people who drank alcohol
Pupils are becoming less tolerant of drinking and drunkenness among their peers For example in 2010 32 agreed that it was OK for someone of their age to drink alcohol once a week compared with 46 in 2003 Over the same period the proportion who thought it okay for someone of their age to get drunk once a week also fell from 20 to 11 However the Trading Standards survey found 53 claimed to drink alcohol to get drunk with an increase for 17 year olds 47 in 2009 to 66 in 2011
Pupils aged between 11 and 15 were most likely to believe that people of their own age drink to look cool in front of their friends (76 in 2010) to be more sociable with friends (65 - also consistent with the alcohol Young Women Peer Research study) because their friends pressured them into it (62) or because it gives them a rush or buzz (60) Those who had drunk alcohol in the last week were most likely to think that their peers drank to be more sociable (84) because it gives them a rush or buzz (78) or to feel more confident (71) The Trading Standards survey found 53 of young people claimed to drink alcohol to get drunk (66 17 year olds cf 47 in 2009) 22 claimed to drink alcohol because there is nothing else to do (28 17 year olds cf 41 in 2009) and 87 make sure they do not drink on their own (increasing to 92 amongst females)
The Trading Standards survey noted that there was an increase in the proportion regretting having sex after drinking (15 cf 9 in 2009) fewer young people had either been in a car with a young person who had been drinking (13 cf 6 in 2009) or been violent or had a fight when drunk (22 cf 26 in 2009)
The Alcohol Young Women Peer Research (2011) study found that that consuming alcohol was perceived as an integral part of young peoplersquos lives Most of the young women felt that consuming alcohol gave them an insight into what they feel most other teenagers are doing and that drinking alcohol prevents them feeling excluded from what the majority of their generation does The idea that it is normal for teenagers to drink created a lot of curiosity around the substance for most young women and this contributed to their decision to drink for the first time
36 LEGISLATION PROMOTION AND REGULATION
Analysis of the Overexposed and overlooked Young peoplersquos views on the regulation of alcohol promotion (2011) report identified five key findings based on young peoplersquos experiences and expectations of alcohol promotion and regulation
middot Young people surveyed support stronger regulation of alcohol advertising on traditional media channels such as television cinema and in-store promotion
middot A significant proportion of young people surveyed do not recognise lsquobelow the linersquo alcohol-marketing strategies such as festival and sports sponsorship or alcohol marketing via social networking sites online - A finding consistent across both genders and all ages
middot Young people overwhelmingly reject age affirmation pages as an adequate mechanism for preventing those aged under-18 accessing alcohol-brand websites
middot Age and gender affect onersquos views on the regulation of alcohol promotion and the desire for information - As young people grow older they move from support for stronger regulation towards support for weaker regulation Children aged 11-and-under are the greatest supporters of the strongest regulation ie a complete advertising ban Older respondents are the greatest supporters of weaker regulation 16-17 year-olds are more likely than other ages to support removing advertising regulation altogether Young women are consistently more supportive than young men of more extensive health warnings are and want improved access to health information about the risks of alcohol across different mediums
middot Most young people believe that government should have greater oversight of alcohol-promotion regulation and that the alcohol industry should pay for health messages about alcohol
In late 2011 Alcohol Concern-Cymru the Recognition of alcohol brands by primary school children study found that children as young as 10 are familiar with and can readily identify alcohol company brands and logos as well as characters from alcohol television adverts The number of children in the study who were able to identify branding is comparable to and in some cases greater than those recognised branding for products known to appeal to children such as ice cream and cake The study also found that children who watched television later in the evening when more alcohol adverts are aired had greater recall of alcohol brands than those who stopped watching earlier Research has also shown that the earlier people become aware of brands the greater the likelihood they will use them throughout their lives suggesting that early alcohol brand recognition is advantageous to alcohol companies in that future drinkers will choose their products over others as a result of this pre-established brand loyalty
The Trading Standards survey identified an understanding of legislation remains consistent with 90 correctly identifying that it is not a criminal offence for under-18s to drink at home and the majority of 14-17 year olds continue to understand the law in terms of purchasing alcohol However individuals who purchased their own alcohol remain less likely to understand the law with 16 not realising it is an offence to do so
The survey also reviewed identification and found that overall the percentage of respondents asked for ID had decreased (52 cf 55 in 2009) However the proportion of 17 year olds asked for ID had increased significantly (57 cf 33 in 2009) Across Cheshire and Merseyside the survey found that ID was most commonly requested in Cheshire West (both 63) and less often in Knowsley (41) and Liverpool (38) The proportion of young people claiming to have fake ID was measured at 7 the same as reported in 2009 It remains more prevalent amongst 17 year olds (31) The proportion claiming to make their own fake ID has increased by 12 since 2009 (29 cf 17) whereas those purchasing fake ID online remained similar (increasing 1 percentage point to 33)
The Alcohol Young Women Peer Research (2011) study found that if alcohol prices do rise in order to try to deter young women from consuming alcohol this would not be a successful solution Only a minority of the young women gained access to alcohol with a fake ID so the suggestion of ensuring the consumers have valid identification would only be applicable to some young women
36 EDUCATION
The Alcohol Young Women Peer Research (2011) study found that young women felt they are not receiving enough support from schoolscolleges to promote their independence As a result they felt they were limited in the confidence and motivation to break away from the norm and achieve their own independent aspirations The young women felt that teachers and other pastoral support staff need to be more supportive and approachable so young women feel they can speak to them about anything allowing the young women to set focus on their future and work to achieve something positive and raise awareness of future opportunities available to them The young women felt this sort of independence would lead them to be less likely to be influenced by their peers around all issues including alcohol
40 CONCLUSION AND SUMMARY
41 PREVALENCE OF DRINKING ALCOHOL
The reports suggest there has been a steady decline in the proportion of young people who drink alcohol Within Cheshire and Merseyside Cheshire West had one of the largest percentage of binge drinkers compared with Liverpool and Cheshire East and drinking in groups of six or more has risen (noting not every area participated within the study)
42 AVAILABILITY AND PURCHASING
Findings suggest that the greater the availability of alcohol the greater the risk of young people suffering alcohol harm Therefore the changing nature of where people purchase and consume alcohol may have an impact on the risk of harms to young people
Young people are more likely to purchase alcohol from friends and family including their parents than off-licenses and supermarkets For young women money was not seen as a barrier to purchasing alcohol and that they would rather spend their money on alcohol than eat
43 CONSUMPTION
The calculations for alcohol consumption have varied over the years so no clear trend can be identified However those young people who drank in the last week tended to have done so on one or two days and that on those days that they did drink over half of them drank more than four units
44 DRINKING LOCATIONS
Reports have found differences between the settings in which younger and older pupils are likely to drink Young children (11-12 year olds) tend to drink alcohol with their parents and a similar proportion usually drinks at home However by the age of 15 the preferred location is with friends of both sexes and they are less likely to drink at home and more likely to drink in other locations such as at parties with friends in someone elsersquos home and outside (on the street in a park or somewhere else)
Overall the proportion of pupils who drink who buy alcohol in pubs and bars and drink outside has decreased
45 ATTITUDES AND BEHAVIOURS
Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives
Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do
Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds
46 LEGISLATION PROMOTION AND REGULATION
Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation
Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages
47 EDUCATION
Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything
48 RECOMMENDATIONS
Strategists and commissioners may want to consider the following recommendations
The following recommendations are based on findings from studies reviewed in this paper
middot Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink
middot Consider processes to undertake cumulative impact policies
middot Increase education parents receive regarding alcohol misuse and its impact on young people
middot Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by
middot Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets
middot Reducing the promotion of alcohol through advertising
middot Reducing the scale of proxy sales by imposing greater fines on those purchasing alcohol on behalf of under-age drinkers
middot To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions
The following are more specific recommendations taken from the studies
middot Reduce access to alcohol by for example preventing use of fake ID
middot Discourage older members of the public family members and friends from purchasing alcohol on behalf of young people under 18
middot Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf
middot Increase the role of educational programmes that can focus on promoting independence and resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)
middot Provide better access to specialised staff within schools and colleges that can oversee issues and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life
middot To ensure effective harm prevention is delivered through targeting education information and support at an individual level among young people and control of the concentration of alcohol outlets at a community level
middot Develop innovative train the trainer programmes for front line staff in the fire and rescue and police to provide parents with brief advice on alcohol
middot To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children
middot A clear pre-watershed ban should be imposed on television alcohol advertising
middot Alcohol advertising in cinemas should be restricted to films with an 18-certificate
middot In-store alcohol promotion should be restricted to the areas selling alcohol
middot Age-affirmation pages should be made more stringent to prevent the access of under-18s to alcohol-brand websites
middot There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry
middot There should be greater government oversight of and involvement in the regulation of alcohol promotion
50 REFERENCES
5 Department for Education (2011)
APPENDIX 1
APPENDIX 2
A summary of the findings and concluding remarks from the study state that
The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people
In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews
Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged
It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking
We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised
These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit
We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking
However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related
For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas
A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people
PAGE
17
Young Persons Alcohol and Tobacco Survey 2011
North West Results
Issue date 10th June 2011
TSNW would like to thank David Johnnie and the Underage Sales Focus Group Representatives from across the region for their efforts in assisting with the co-ordination of this survey
For further information about this report please contact Kate Pike (Regional Co-ordinator) by email at kpikewarringtongovuk
Table of contents
Executive summary (1)
INTRODUCTION
ALCOHOL CONSUMPTION
Executive summary (2)
ALCOHOL CONSUMPTION (Continuedhellip)
PURCHASING ALCOHOL
Executive summary (3)
PURCHASING ALCOHOL (Continued)
ATTITUDES AND BEHAVIOUR
Executive summary (4)
UNDERSTANDING OF LEGISLATION
SMOKING BEHAVIOUR
INTRODUCTION
Background and objectives
Methodology overview
SAMPLE PROFILE
21 Trading Standards Services took part in the survey in 2011 There was greatest representation from Lancashire and Sefton
Number of Respondents
Sample breakdown by local authority
Base See legend
NB Cheshire East and West reported separately for the first time in 2011 Previous data points for these throughout the report is shown
at an overall Cheshire level
Number of Respondents
The majority of the sample still falls under the Greater Manchester Police Authority despite the proportion declining since 2005 Compared to the 2009 survey there is slightly higher representation from Merseyside Cheshire and Cumbria
Base 2005 - 12840 2007 - 11724 2009 ndash 13902 2011 - 13051
Sample breakdown by Police Authority
The maps below provide a geographical illustration of who took part in the survey Approximately two-fifths of respondents (42) provided a postcode of which approaching seven in 10 (68) could be matched for mapping purposes A third decided against disclosing their postcode
Base 5536 Respondents
Balance 1785 Respondents ndash Only provided postcode for first 2-3 characters
1356 Respondents ndash Provided 4+ characters but postcode could not be identified
4374 Respondents ndash Did not enter a postcode
Similar to 2009 an equal percentage of males and females participated in the 2011 survey
As in previous years the sample is comprised predominantly of 15 and 16 year olds although there was a higher representation than previously seen amongst 14 year olds
Base 2005 - 12727 2007 - 11116 2009 ndash 12757 2011 - 12221
Balance Not stated
Sample breakdown by gender
Sample breakdown by age
Base 2005 - 12840 2007 - 11029 2009 ndash 12733 2011 - 12047
Balance Not stated
Sample Breakdown Confidence Intervals
Confidence Interval will be presented for each LA within the individual LA report
The table below highlights that the greatest levels of statistical accuracy can be seen in the sample breakdowns by gender and amongst respondents aged 15 and 16 Sample sizes are sufficient to enable an analysis by all of these segments to identify any significant differences
ALCOHOL CONSUMPTION
Results indicate a further decline in the percentage of young people claiming to drink once a week or more
Base 2005 ndash 12601 2007 - 11652 2009 ndash 13519 2011 - 12964
Balance Not stated
How often do you drink alcohol (Prompted)
Analysing the results at a more detailed level shows a 9 fall in the percentage of young people claiming to drink at least once a week (29 cf 38 in 2009) and a 5 fall in the percentage claiming to drink twice a week (14 cf 19 in 2009)
Base 2007 - 11652 2009 ndash 13519 2011 - 12964
Balance Not stated
Results not available to this level for 2005
How often do you drink alcohol (Prompted)
ldquoHow often do you drink alcoholrdquo findings available at a more detailed level since 2007 Not available to this level for 2005
Young people in Oldham and Trafford have the highest proportion drinking at least once a week (both 40) In contrast the proportion of 14 ndash 17 year olds claiming to never drink or drink less than once a month is highest in Liverpool (80) and Knowsley (63)
Base 12964
Balance Not stated
How often do you drink alcohol (Analysis by Local Authority)
Respondents
Results indicate a fall in the percentage drinking alcohol at least once a week amongst 14 (21 cf35 in 2009) 15 (28 cf 35 in 2009) and 16 year olds (34 cf 40 in 2009) and also amongst males (33 cf 39 in 2009 and females (26 cf 36 in 2009) The figures have increased slightly amongst 17 years olds (54 cf 51 in 2009)
Base 12964
Balance Not stated
How often do you drink alcohol (Analysis by age and gender)
Respondents
There has also been further decreases in the percentage of young people claiming to drink five or more alcoholic drinks at least once a week
Base 2007 - 11524 2009 ndash 13390 2011 - 12789 Respondents
Balance Not stated
Not asked in 2005
How often do you drink 5 or more alcoholic drinks on one occasion (Prompted)
20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009
Base 2007 - 11524 2009 ndash 13390 2011 ndash 12789 Respondents
Balance Not stated Not asked in 2005
Binge drinking defined as having five drinks or more on one occasion
Frequency of binge drinking
Relatively higher levels of regular binge drinking were identified amongst 14-17 year olds in Rochdale (31) Oldham (25) Blackburn and Trafford (both 23) In contrast relatively lower levels were measured in Liverpool (6) Cheshire East (8) and Manchester (12)
Base 10188
Balance Not stated
Frequency of binge drinking (Analysis by Local Authority)
Respondents
Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 years olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) Otherwise results were similar to those reported in 2009
Base 10188
Balance Not stated
How often do you drink alcohol (Analysis by age and gender)
Respondents
Respondents who drink alone
1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in the 2009 survey The percentage claiming to drink alone was higher amongst 14 year olds males and underage drinkers in Liverpool
Do you tend to drink alone or in groups ( who drink alone)
Base 2007 ndash 9151- 2009 ndash 10553 2011 - 9758
Note 17yr olds excluded due to low base in 2007
16 Liverpool
The 2011 results show decreases in the percentage of young people claiming to drink outside and in pubs clubs whereas the percentage who drank alcohol at home with their parents was similar to the level reported in 2009
Base 2005 - 10691 2007 - 9584 2009 ndash 11041 2011 - 10254
Balance Never drink alcohol or not stated
Multiple responses allowed
Where do you mostly drink (Prompted)
Underage drinking in pubs clubs appears to be more prevalent in Rochdale Blackburn and Bury Drinking outside in parks and the streets appears to be more of an issue in Oldham Blackburn Manchester Liverpool and Trafford
Base 10254
Balance Not stated
Percentage drinking outside in pubs or clubs - Analysis by Local Authority
Respondents
Where drinking outside the majority still tend to drink in groups of 6 or more (79) This is similar to the level reported in 2007 (80) and 9 higher than for the 2009 survey Underage drinking in very large groups was more evident in Stockport and Trafford
Base 2007 - 3203 2009 ndash 3323 2011 - 1866
Balance Do not drink outside or not specified
Not asked in 2005
If you drink outside approximately how many other people do you usually drink with
27 Stockport
23 Trafford
7 Warrington
3 Bolton
Of those 14-17 year olds that drink under half (46) claimed to consume no more than 10 units of alcohol per week 3 lower than in 2009 A fifth (21) claimed to drink more than 20 units of alcohol per week 4 lower than in 2009
Base 2007 - 6215 2009 ndash 7413 2011 ndash 6011 Respondents
Balance Not specified or do not drink
In a typical week how many units of alcohol do you drink
WKD and Smirnoff remain popular brands amongst 14-17 year olds However the proportion naming these as preferred brands has decreased in 2011 There is a vast range of drinks and brands not shown on the chart which were the preference of 1 or less
Base 2007 - 3203- 2009 ndash 5505
Balance Not specified or do not drink
Preferred brands
PURCHASING ALCOHOL
Most 14-17 year olds in the North West claimed to get alcohol from their parents guardians
Fewer appear to be buying alcohol themselves although most who are use pubs nightclubs and off-licences which is consistent with previous surveys
Where do you get your alcohol from
Base 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004
Balance Not specified or do not drink
Multiple responses allowed