InferencesMythology

Review

What is an inference?

Making an educated

guess based on your schema and

textual clues!

Mythology and AdvertisingCompanies use places, people, and events from

mythology to sell their products.

They hope you will use your schema about Greek

mythology and their ad to infer good things

about the product or company.

Let’s look at an example.

Apollo TheaterBackground Knowledge:• I know Apollo is the God of music.

I have been to music concerts at theaters.

Text Clues:• The marquee says Apollo is a

world famous theater.

Inference: • Apollo Theater must have

amazing music concerts because Apollo is the God of music.

Your Turn

Tap into your schema about Greek Mythology, look at the text clues in the advertisement, and make an inference!

BACKGROUND KNOWLEDGE: 1. What sort of company uses this advertisement?

TEXT CLUE: 2. What god does this logo represent?

INFERENCE: 3. Why would the company use this god to

represent it?

Centaur Riding SchoolBACKGROUND KNOWLEDGE: 1. What sort of company uses this

advertisement?

TEXT CLUE: 2. What god does this logo represent?

INFERENCE: 3. Why would the company use

this god to represent it?

Ambrosia Natural FoodsBACKGROUND KNOWLEDGE: 1. What sort of company

uses this advertisement?

TEXT CLUE: 2. What god does this logo represent?

INFERENCE: 3. Why would the company

use this god to represent it?

Mt Olympus Spring Water

BACKGROUND KNOWLEDGE: 1. What sort of company uses

this advertisement?

TEXT CLUE: 2. What god does this logo represent?

INFERENCE: 3. Why would the company

use this god to represent it?

Remember!Looking at the text clues and tapping into schema will help you give EDUCATED guesses rather than just guesses!