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10-10-1986

Review of Attendance and Per Capita Revenue Performance at Review of Attendance and Per Capita Revenue Performance at

Marine World June-September 1986 Marine World June-September 1986

Harrison Price Company

Part of the Tourism and Travel Commons

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Recommended Citation Recommended Citation Harrison Price Company, "Review of Attendance and Per Capita Revenue Performance at Marine World June-September 1986" (1986). Harrison "Buzz" Price Papers. 62. https://stars.library.ucf.edu/buzzprice/62

I I I I I I I I I I I I I I I I I I I

~cla. ~cld Afrlc. OSA Oc:t_. lD. UM

P._red by.

hu h_ ... 1". ~"'7 1J7~ _u •• on.on Ayuu.

LooI Angel •• , editor nl. 'tOOOS

12U) Ul-HSl

I I I I I I I I I I I I I I I I I I I

HARRISON PRICE COMPANY

Me. " Jehu' B. o._trloe PUllden. H .. lft. WOdd AIr Ie. USA. Inc. Morine Wo.ld Po, k wey vIllejo , CoUlo,n l. 9 tSU

I n ... pon •• t o r<>H , .cln< 'e"" •••• _ hu. condue .. '" In

lulYlh of • • undone. end pot • .,opl ... 0 .... 0 .. per f o . _nce • •

1I .. lnl w,,.ld II"". I .. openin9 It tb. n . .. lito In Vdl.jo to dno

iJunl lC.S.p'".t> .. 11. 19K) ... <:0_ .. " to projection. palN"'"

by IIl'C In Much un. A u_'Y of OUt 11""'''91 I. p ..... n • .., In

thl pag .. to foUo .. .

HPC ' . ItU""ancl p.oj..,.I"". for " .rln. " orld .. revlud In

.. uch 19 85 .. e .. h .. ed On t ho .... k .. Ihe • .,., ... Ioated luk ..

r>*n .. .. tlon . .... _hOwn In Table I . Proj..,.lo". ee f u.ed to t h_

.. eo.,,1 yu. of opeu.lon Ind ... 1""1" .. .." _ro .... tIf I O<!

"'''0 , 011''9 to low, probable , 1tH! hl9h II .. eh of per f o ... "" •. The

p,Ob.bh _Hln,h"". (o,"",ut for tH • ..,0,"" ~ .. .. u I . US .Il_ lion pold vloltots. RoocO\lnia1f19 thet InHill-yeo. Hun,h"". at

'ee .... l ........ lOCtion. I . t yplcallr UthU lhn a .. bllhed .olu_

due to publlcltr .. oocl .... .. It I> the op<rnl.., and o.b. , flOCto ...

RPC ... I.at" .h •••••• nd.nc. du , In9 u •• fl ... r-ar vould b. 10

p<r . ".nt .bo ... the aecond r .... o . 1.212 .llllon. .tof u •• he .... ....., y .. r •• /aIUtlon va. P'oj ...... to ~.cv .t .n .. e< ..... 0 1 J

pu.,.n < annually. Ylaldln9 the lon9 .. -un9a p,oj..::.lon. p,eunted

In Tab l e Z. ~ hl"h "all fc. a tc •• 1 vclu_ cf 1.212 .11110n by .h.

fUth y .. r ar><! 1. . 75 _\lllon by the t enth yu •.

........ - .. ".~, •... - ~- ... ,,' ...

I I , , , , , , , , , I I I I I I I I

1'.,1. I

IlAUl_ Pill e . COIU'AIIt .......... 1'1 011 ...., Aii_AM;::!: '~10IIlI Po- -.J IQ! -..D'

To n i Mukel Uu fO b"" .. "".) ' M l iden . Huh •

• rI ... y ( 0 -50 allu) 6- _ ___ _

hco n<l .. y (541 - 100 all .. ) ,- .. __ •

S~b to"l

ZI . l ... ed ". t~.t '"n.o ••• lon "U' ... Idono 1'.r.rk U '''.''y 10-541 .Uu)

""0""'" (SO- JOO allu)

'ublCta l

<------.------

J , Ot

... (O.Rlnc· Ley. !

4,131 1 . ' 14

' , lOS

P,QQQ

20 .1 05

I l . 51

-'"'"' 10 .n

TOO.l s . Ot s .n TOU I ""nu. l AU a ndan" a

ltbou .. "".I ' h l ldan, M ... ke .

'r '.lry (0-50 all • • ) ..... 0..., • • ' (50-100 .. l1eol

Stlb t o t d

!'<lUI

, .. '" '" 140

1, 027

, , ,

" Oj K tl on uri .. prep. r ed '" " ' r c h ... . ed o n UU popo.o hUon . nl .... ... ~. r . .. t o .. "ond yur o f o~ .. tlon .

Sou. "., "" ,rl l on P<1,," COaplny.

1915.

no W

on

lIB

I, liS

____ , ')

---- --1 ____ ,I.

n . Dt ...., I I. It

no ill ... 33 '

I I I I I I I I I I I I I I I I I I I

SUE . ... C. .... ,_ Pltll:. CCIKI'U''I' A~ '.;lJ!CT10Ra ro. ......... -...:>

('rob.,l •• -.fou .. ".,. I.e • • ll

""" ... 1 Opt .. tll'I<J IItte""anee

u .. ItllOllu ""ll

UU , 1.2'2 ' , ... , 1 , 165 , .. , , 1,200 leu • 1.236 Uu , 1.272

lu. " 1.415

, I..,o""-y." Ute""..,,,,,. h , ¥. l Inc .... .., by .. {.etc" of 10 percent t o ~oun' l or Inltl.l ... k •• I~..,t.

$O .. ,C., K .. ,I.on Price Co"".ny.

I I I I I I I I I I I I I I I I I I I

Marine Noeld oftleblly opened at I .. nu Vdl .. jo lOCH Ion

on June 16. 1986. 'l'h t O"'l'b September 28, Ot the flu. 15 .... h of

opeution, t he .. Huetlon • ...,,,.,,.., a totd paid aue ndanc. volu ..

of 757 . 000 •••• ho~n in Tabl e 3. I!l'C ' . proj.cdon ot ptot.able

pe.lo, .. "". duri ng ,hi" .... pe,loII .. a . "l ,OOO vla llc,., ... "Ing t hat the p.,~ h <unnlng very sllgbtly below (0 . 8 puce"t) pro-

t he od.ndar ... nth of Augus •• Marin. I<orld HUn,h"" •• _unted to

." .. 665.000 pdd . hao .. , .. level I"'" 11.5 pe rcent .bo ••

projection. tOt the cor . upor>lling pe r iod . P<>o< perfo,.uce

during t he ..,nth of s .. pt • ...,." .. hen ac,u al HUI'Kl""". vu on l y 55

pe , eent of p r ojeoted ieve h , ....... <>cia • ..:! with .wo fac t on, 1)

Ue fact t hat wbo. Oay--the trad1tlo"al end of tb. pri_ au_ ,

opeutlng .. Uon-....,._ vuy ... Iy In tb .... nth 'hi. y .. r

(Sep t • ...,., 1) . tbu. curhlll"'l ' pd_ 01 .. 0 by 0 betor of a f . "

doy . t o .. ouch u a .... e~ vh-a-vh otbe, C&lel><1u y .... (for

e uapl., tabo, Day "I II fallon s.pt • .t> .. 7 in 1981)/ ud, ftOU

h.poruntly J) unuuonably cool .1><1 .... t .... ath., In the Bay Aru

dur 1"9 .... ch of S.pte""'er .

Turnnlle COunU , . veal that .o, .. I><1.nc. rebounded .ub"an-

thlly i n e.r ly Oc t ober when ... nabla " .. tb .. ntu , ned, with 0

cu-..ht l ve toul of appro. I .... ly 777 , 000 paid vl.l t oU recorded

through tho flr .t week of Octobe , was • virtually Identical

176 , ODO __ ectud .tteDdanee II tbu' <lght On tar9.t .Dd would han

bun con.ld ... bly .bove target hed rainy _atbor nOt con .... ln""

sep .. ""'., per f or .. "e ••

tbat .. In I. Ion adnrtillng (G, the par k and effort. t o .... rht

p,.-.old tick ... did nO' .. art until .bou t aid-July, • factor

.. hlch dehyed full public r .. pon .. to the proj'""t In I .... arly

.... ~ . of ope ' etlon .

PD CAP ITA IUIVl"...,.1I PBRFOMllllNCII

..... ho",", In 1'01>1 .. 4 , t OO.l gro .. reve"ue recorded H Hul".

WOrld through ,he fI .. , 13 w. e k . of op.ratio" pu". 16 through

------ -------------

, • ,

Cal,DII .. l Op' b

Jun, " wuH)

July

A"'Ju' t

kPU~I'

TOt.1

".,,11 1

C~""I_ or AC'tW<l. VIIUUS rllOJa: liil IliU·"OC1< .. ,. IUUtllQ lIOuD 'to DAn

JUnl - "~tl~lr 1'&1'

"o:l"'~'" raid Attl"".,..,e r tbpuuplli l

'''Clnt "' Incre- ~--Annll.al...- Mn,.1 latin

' .st' '" '" 18.5 m , .. U. 5 ,..

'" ll.4 ill. '" 5'.5 ' '"

P l r.t 15 w,.ko o r ope ra t ion . , h.", on p.oblbll annual volu .. o f l.a .l lllon. , A. 50 p .. c,n. o f total II p .. c,n , p<oj.., . ", for ""nth.

sou.e .. 1to . IDI World Afrlc. liS .. """ Har r hon Prlc, Coooplny.

hid

-'" " " '" UO

'" ... J1. '" '"

I I I I I I I I I I I I I I I I I I I

, , ,

,

1' .. 110 •

TO'I'AL OPItRATI IOG IlBVIINOJI AT M llllm 1IOJILD TO DAn '

M_lulen. Requhr Ot her'

Subtotal

Pcod .nd kveuge

lIe<cha nd In

Other Patk lnq Ml&eollanecuo Attr act i on.'

Totel

$7,7)2,460 4 72 ,862

S8,205,HZ

$ lH.788

1,'52,506

430.857

Uti,OiS If, 4fi O

$ 460 . 50$

$1 4, 621,158

PItH II ~eet . of opentlon (June 16 _ Sept,. .... 14). 1""lu" .. g«>"PO, guut <.htlon. , cha ner ..e..t> ... , and p r epaid ad.l .. lona, e . clud .... lIIler.Ups oold Off-s ite. 1""lud .. GenUe Jungle, SUI Cove. and 901"0'<1 tcun .

Source, Hulna Wo r ld Atrlc . OSA .r><! HH,bon Pdc. CO lIPony.

I I I I I I I I I I I I I I I I I I I

s.pu_. H I • ..,.,nted to &0_ $14.6 .I1Uon, ,_Ur S' percent of .. bleh v •• cOftUlb~ted b, 9H • • ..,.Ipu Ir~ut.r ode, .. lon&

nOt'" thU ,hie fI~ur. ucly4n oU-du "" ... hlp uln wblch.

tbtol>gh .. r.way-ato," and .,UM .. pro .. alon., ..,d_ aUbnutlallr to

toU) ..... nua (abou t $UO,OOO. to ....... h, ,"<0»91> &ld -A"9utl.

On • pald-atU""anc .. b •• 1s (725.000 th.ou9h 5101"&-'>&' H). the

toUl U 4 .6 .lllIon 9<"" unnue "9u," . .. nala ••• Into .. totd

gt.,.. p.r capl.a .. venue & .... glng HO.l7. III'C un<l • • • und a tht

with th .. turn of .. a._. vnth • • In hta Sap.a .... aO<! uri,

October I .. hlch "U l.;>orun< lapi!catlono tor vl.ltor .. pend1-

tu ... on &""'h i ...... bttUta<j", ul ... l dd .. , and anl ... 1 f • ..,.

pureb .. .., In 1M Goontla JU"'i!I. and hal Cove con • ..:: ...... , ,

totd per "eplt .. bu. Inc .... .., and ..... pee.'" to a_nO to

about f20.$0 by tb. and of .IM ru" An l~rt.nt ..,dltlona)

tactor In .hle Inc ..... I. ~I> .. ~". pu-.. 1e tlc_.t P'OOju. I.

no .. bel .. g ag., .... h.ly pure ... ..!.

• co_dlon of p.ojee~..! ~ ....... ..,tul PO' clpltl U,nn"e

PlrforNncl h co"",lIcn~ by thl dHh.lng """OI{Itlonl ."'"

r"'l"rdl .. ., "'.Iulon pdc .. And I .. III Ignln9 Ipecl Hc type_ o f

.. cllpt. project'" by HPC (I .. I t. orl.,l .. d .. port 0 .. the . Iloca­

tiO" project lub .. ltted In Septllobl. Un) " ... p • ..,lclt'" on

Inl ... 1 .Id .. Ind ce<Uln o th •• dlOC.ll ••• o,," IthlOCtlon. belfl<j

Incl""'" In thl qlt. chlr.,l, In oc:tuIIHy. ""rln. Wo,ld II

' otM" c""'l0'y of lpendln<j .. dlHnld by HI'e Included. " ....

p1ly Ittr..,tlo .. , uc"'e, Arod OtM' .I .. or ,ocr .. non ,,_"nti

T1lhdly. HPC ' . proj..:-

tionA o f .. ~.nu. f . o", ql_1 _ ... lon. l ... lIed I conlld ... bly

1 .. .,.r 'iI._. I,ll thIn .... "alaotlly dnlloped. Mo_t .lqnHI­

elntly, ho ... ve., !fPC'. IItl .. t. of nit PI' ".plto .., .. 11110 ...

revln"" " .. b .. .., On .n ... ,,_ "'ull tlcht price of $11.95 In

InS, "hleh "U projected to Inc ..... I>y S p* . clnt to SIl.S5 In

lU6, In le,,,"lloy. M.,lnl worl"'1 1986 ..,,,It .".llIlon price II

H).95. O. 10 .. II pe<~ent high ••.

I I I I I I I I I I I I I I I I I I I

With ...... " ....... In .lnd. T.t>I .. S p .... n .. tb. od\llnd

IIJ'C proj.."I"". of totd p<lr ".pl .. "v.n~ •. whlc" .... bown to

u"')I. ho. $11. ' 0 In l"~ to $22.31 in Ult. Inurpolnlng

beu ••• n th. wn<:h ... ~ ~ ... , too.l 1M' ".plt •• evenue In 1'"

_ u14 __ un ' t o .0 .. $1',32 on .... b ... le o f an n.r~. S pe r".nt

ennu.l . ,a ou-t ... -boe.d Inc . .... . .... not ltd .boy •• _wu. thu

10 .... jor dhc:u·pency In . ... ..,.I .. lon e " •• e\lory .no:! I .....

dl..,upenc::i .. In .. leete<! cU .. ".'109°<1... If NI'C' . odllln.1

u ti .... of tbe ""uH ..... I .. lon p. I". (H2"s I n 1986) to in-

c . ..... " t o t b .. le ve l In fact c h elle<! (U ). Ul . to •• 1 ne t ..,.i.­etonl , ..,elp .. (d.e. eHov lng for "'va/ch lld/unlo, tick ••• 10

."" dl."oo" .. ) .. ould • ..,unt t o .0 .. $10.H, .. aho .... In Tab le ,.

r,, <th.r , I f .. tl ... .. for e l l ot h., "uegor ' .......... .." to

.... In tbe .... [vUeb ie no t e nU,.ly con e l e.en t " lth .co".!

lIu lu 1Io , ld policy .,.:1/0< • • 1' .. 1 • ..., ••• t~. , .. hod p . oj,,::olon o (

to t .l ,.. coplto . .... nu. vou l~ ..ount to $20. t l .

lI)'potMtlC.lly. tM ht t .. tI,un .. cood • .et u'! ""dn.

Wo . I~ • • p .. l.nc. by 0 ... ,In.l 1 pt,c.nt. ' n . .. lIoy. bo_.er , lIP(: con. I~ ... ,e"enu. per to, .. "". to b •• b.ad ot u.~ . t (0. tho

f o l l0. l n, , 0000nO,

• loCtuai ad.lulono r.c.lpte oho .. " do not , as pre .. l­

ou_ l y no t "", Includ • • he eubetu t hl Incre_nt of

off-alt. _ .... nip uln r ... ot~ad .

•

•

,. ... d.lay I n , ... 1"9 up tb. O.lul.lon advertl.l....,

and pr o -ad. tlc ~ .t pr"' .... oc ..... .. 0 con .... i n t

on ad.l.olon. , .vOnu. pt,fo ... "". In the . t .roc­

t l on'. e.,ly • •• t . of ope • • tlon.

1<0 I"" ... _nul re .. enu. fr o. onl .. l <Id .. . ..... u_

by HPC, .. b. n In t.et Marine World I •• ""ee .. fully

ad~1n9 U centl P40' copl .. (0. tho ...... octlon • .

-.-

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t'ab l e S

IlAItRIS(lII PR.1CB COIPAIII' Pili CAPITA RBVI'lNtl.ll PR(l.;r~IOllS rOIl 1IoU.In: IIOIlUI

U8S Aim U89

BeyeAu" Category

n.H'

n u '

SU .12 '

pood and s..oeug"

!!ercband i n

4 .50

2.DO

S. t7

2 . 63

1.15 l. 52

Par U ng .r><! Othee ' 1.50 1. 81

Total

, , ,

,

$18. 40 $22 . 31

revenuu ~e,e . " u. o;l to jncnan at S percent Over HHS utJUteo . ul ... i rldeo . an annu a l adult ..,.10. 10 1'1 prlca of SII.95 In 198 5 a nd

1989 , adjuHN fo r atu",hnee . .. and <l l e"ounte. r.nub , .. " ad ... .. "" .. ate< play area.

-.-

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1'abl . ,

CQlPARl_ or ACI"IIAL VIU1SUS PJOoliw:;iAl PBS DoPITA UVZ!OIIB AT MlUIQI -o1lU) 1'0 DATIl'

M.t .. i ou l\to9oIH Otho.

Sur ..... l

.""" .nd .. v .. ago

M • • "hand I ••

Othn 'ukl"9 II I..,olhuouo Iott ' ACtlon.

1'ota l

'roj.., • .., ". Coplta

"""u.· .----

flO .U'

••• toll

2.10

loll

----• 1 • $I'

nO .n

Plu. Il .... k. o f operaUon (Ju". U - s.pto.t> • • 141.

Actuol h. Capih kUDU.'

SlO.61 g."

$11.32

50.16

t .17

2.U

O.S9

o.n o..n , Q . it

nO.17

• • •

.. oj.."I"". for 1"5 Inc .... ,"" by 5 p .. "OU C ... 'fable 5).

.... .., Oft paid . tt.tId .. ...,. VOlu" o f H O.7JS th.ou~b s.p.o.t> .. ... •

. ,0 ,..,\101'1 of U .U for 1916 -" :lun.dl to "",c"u"t f or tho hlghe • ..,.iuion price ACtudlr ""opt"'. 1",,1"" ... r,,"" .. ... to, phy ...... "" ,.nUI".

-10·

I I I I I I I I I I I I I I I I I I I

•

•

1fl"C ' • • uulII(>olon. on tb .. &Co ... o f .h qa ... . opua­

ticn ncn" wh t " U ... tu.tly de.el<>p-e<! . thus re n­

dering tbl . partlcol .. « .venu e p , <>jec tlon In .. ll<1 .

51.Har l y . HPC' . p , o jection of r e venue i n t he

' othe' " cat<O<]ory \ncl""e<I. In addi t ion to par k ing, •

o lubl • • ,,,"" . ud . .. a.e. play ...... ne lthu of

whi ch .. ere In fac t de"elop"'.

Pre_cia. 1"" c.pl .. d l ff uentloh .. s ocle t ed ", Ith each o f

In an o"Hall

contu •• HI'(: con . , d ... Mu /n. 1Io,ld ' . pufo.aanc. to b. at Inn

. e r y nU, atld probab l y ...... .. hat a bove p<ojectlon. on .. . >k l ng

. hUe va riou s rac t oU Into accOunt. It wi ll be noted that ... r"

eh.",H .. ule. u .. running 28 t>*rcen t abou projecU on. f or . n

.. "op tional pedor •• nce leve l . Po<><! and b" ""uge .. l. ... t o do.e

a .. virtually eyen .. Ith projection, eyen t hough the per k ' .

tn<ll o lon a lly Iucntlu group picnic I>ulln .... , whiCh "' .. an

l ~po'Unt eo ooponent of th f ood .. I u p r ojection, did not get

unde .. ,ay until the fI.n week of o.ugu n and I . no d""bt

addltiona Uy . uHu lng f, o • • te.-po .. ,y dl . location p.oble.

given the ... ve f . o. the hu rt of "Sil leon Valley ' to Valle jo.

COfCLOS IOII

The fo • .,..0In9 "o.-p.,I.oo of Mulne " o rld att e ndance a nd per

"apl U uven ue pa.forn"". to date .. vuh that the puk h

co. fortobly .... Ing ·p.o bable " expee tatlons for t he flrn yea. of

opuatlon and 10 ..... t h an 10 pe."ent abo . e " low' upecUtlon • .

If the v u ther_ a Chc ' O<I _n t h of Septeabe. I . dl8"ountO<l , ..o.e­

Over , paid att e nd a"". at the pa, k through ~ug" .t would be near

the ' high' f o • ..., .. , l e vU . o. .... ln g ... . e o . Ie .. no ... l " Uther

co,""I 'l on . during the reuln<ler of the flu t opera , lng yu r,

M. rln e " Orld Ohou ld ach ieve. toul flrat-y'" attendanee volu ...

o n the o.de. of l. lS .H lloo , • • pruentlng .n uP""" .. o h lon o f

abou t S percent over HPC' . p.lor projection o f 1.28 .ll llon .

- 11_

I I I I I I I I I I I I I I I I I I I

• • • •

'1 .... let ... ~ n"" If w. ",on U.W" any quu U on. Or pro.ld.

"'<lltloul clulflcU!on o f ou, rtfld''''l. H t~l. tI_.

Sh. r on J . D.I <y.pl. VI", e , ... ldeM

Nl cbol •••• Wln.low p . .. I<lent

-I 2-