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Question 2 Which famous Canadian said, “The medium is the message?” Marshall McLuhan
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Media Studies
Question 1
What was the earliest form of media we discussed?
Oral
Question 2
Which famous Canadian said, “The medium is the message?”
Marshall McLuhan
Question 3
What event was most important to the creation of print media?
Invention of paper in China
Question 4
What was Carl Linnaeus credited with?The introduction of racial categories
Question 5
What event really contributed to the widespread sharing of print media?
Question 6
What is phrenology?The study of human skulls to determine
personality traits and intelligence
Question 7
What were the 5 categories of race that Johann Friedrich Blumenbach created?
Caucasian, Ethiopian/Negroid, American, Malayan, Mongolian
Question 8
Where did the word ‘Caucasian’ originate from?
The Caucasus mountains from which Blumenbach determined the people there to be the most beautiful and contain the best physical traits.
Question 9
Give me two examples of how racism was used to justify/create atrocities.
Holocaust, Slavery, South African Apartheid, Belgians in Rwanda
Question 10
What is hegemony?
Question 11
We discussed six of the common stereotypical roles African Americans were relegated to in the early part of the century. Can you name two?
Coon, Tom, Mammy, Picaninny, Tragic Mulatto, Buck
Question 12
Name one way early forms of media stereotyped the Chinese?
Feminization
Question 13
In what century do we find some of the earliest forms of racism in print media (towards Jews)?
15th Century
Question 14
What is ‘juxtaposing’?Placing two unrelated objects side by side
and eliciting meaning from it.
Question 15
Quickly outline Jane Elliot’s experiment.
Question 16
What is a subculture?In sociology, anthropology and cultural
studies, a subculture is a group of people with a culture (whether distinct or hidden) which differentiates them from the larger culture to which they belong.
Question 17
What three subcultures did we discuss?Greasers, punk rockers, hip-hop culture
Question 18
What musical genres did each one attach themselves to?
Rock ‘n roll, punk rock, hip hop (I know, the answer is obvious)
Question 19
What does ‘marginalized’ mean?
Question 20
What was the common between all of the subcultures we discussed?
They were usually marginalized groups that created a culture/style away from that of the dominant society.
Question 21
Where did hip-hop culture originate?South Bronx, NY
Question 22
What happens when a subculture meets a dominant culture?
Filtering out of the more extreme aspects of the culture to become more acceptable. “Softening”
Question 23
List 4 marketing methodsRefer to handout on marketing methods
Question 24
What are the two methods utilized by psychologists to collect data about children's habits.
Traditional and naturalistic
Question 25
What is the naturalistic method?The naturalistic method meant the
observation of the target group in their natural surrounding. It was much more invasive than the traditional method.
Question 26
Who were the griots?Native of West Africa, these were poets and
singers who chronicled the history of their people.
Question 27
What sector of society did the greasers style and ideals represent?
Working class/blue collar/low socio-economic group