Reverse Innovation - Book Summary

Book Summary:

Reverse Innovation

Book Information

A forward looking CEO must do three things: Manage the present, selectively forget the past, and create the future.

by Vijay Govindarajan and Chris Trimble

Reverse Innovation – Create Far From Home, Win Everywhere

Author(s) Vijay Govindarajan, Chris Trimble

Publisher Harvard Business Review Press

ISBN 9781422157640

ISBN-10 1422157644

Pages 256

Language English

Year 2012

“Create Far From Home,

Win Everywhere”

PART – I

The Reverse Innovation Challenge

SETTING PREMISES

SETTING PREMISES

SETTING PREMISES

ONE | THE FUTURE IS FAR FROM HOME






TWO | THE FIVE PATHS OF REVERSE INNOVATION







THREE | CHANGING THE MINDSET









FOUR | CHANGING THE MANAGEMENT MODEL




KEY TAKEAWAYS | THE REVERSE INNOVATION

PLAYBOOK

PART 2

Reverse Innovation

in Action

LOGITECH | THE MOUSE THAT ROARED

LOGITECH | AND THE MOUSE THAT ROARED

LOGITECH | AND THE MOUSE THAT ROARED

EMC CORPORATION | PLANTING SEEDS



GE | HEALTHCARE IN HEART OF INDIA




PEPSICO | BRAND-NEW BAG



WHO SHOULD READ REVERSE INNOVATION?

Reverse Innovation, may not be at the top of your reading list today – but you can

expect to see the trends and applications

of this work become more the norm in the

next few years.

Documents

Reverse Innovation - Book Summary