Rethinking the Horse Business 2016 - Equestrian Professional€¦ · Rethinking the Horse Business 2016 How the Economy, the Horse Industry and the Internet Are Affecting Horse Professionals

Rethinking the Horse

Business 2016

How the Economy, the Horse

Industry and the Internet Are

Affecting Horse Professionals

Tonight’s Speaker

Elisabeth McMillan

Editor and Founder of Equestrian Professional.com

Copyright 2016 Equestrian Professional LLC all rights reserved

Outline for Tonight

• Overview of Economic Outlook and Indicators

• Horse Industry Highlights

• Internet Insights

• Results from our survey of horse professionals

• Summary and tips


Mainstream Global

Economic Indicators

• Global Growth

• Stock Market

• Foreign Exchange

• Real Estate

• Employment


Global Growth



Currency Rates

Horse Sales - PSI YEAR # of

Horses

Average Total

2011 47 271,304

EURO

12,700,000

EURO

2012 45 346,222

EURO

15,580,000

EURO

2013 48 275,041

EURO

12,752,000

EURO

2014 52 322,412 16, 430, 000

2015 ? 368,370

EURO

17,795,000

EURO Copyright 2016 Equestrian Professional LLC all rights reserved

Keeneland Sales Summary

January 2016 Sale

Head sold 1040

Gross amount $35,436,500

Average Price – $37,242

Median Price – $11,000

Top Price - $700,000


NCHA Futurity Sale Dec

• Zee Im Smooth sold for $225,000 in the Select Yearling Sale. From Western Bloodstock.com


NRHA Sales

“The final numbers are in and for the three NRHA

Futurity Sales, held Dec. 4-6 in Oklahoma City,

Okla., there were 364 horses that went through

the ring and generated bids of $4,374,900. Of

those, 269 horses sold (73.9 percent) for

$2,943,900, calculating out to a $10,944

average and the median landing at $7,000.”

- Quarter Horse News

Internet Trends

Email – Social Media – Mobile – Search - Ads


Growth, Decline or Same


2014 vs 2015 - SURVEY

Increased Decreased Stayed the

same

2014 51.11% 19.44 30.00

2015 45.36% 19.63% 35.54%

Change 5.75 0.19% 5.54 %

Over all growth of business. Did your horse

business grow, decline or stay the same?


New Customers

Where are the majority of your new customers coming from?


How Has Social Media Affected

Your Horse Business?


Change in services

2010 2011

2013

Wins and Losses


Profit or Loss


How Does This Compare?


What Adjustments Made?


Opportunities

Purchased

Land

16.4% 19.1% 21.43

17.65

Purchased

Major

Equipment

20.8% 29.1% 41.67

38.24

Purchased

Horses

71% 68.1% 69.05 69.12

Refinanced

Major

Loans

17.1% 18.7% 9.52%

10.78

2012 2013 2014


2015

What’s Interesting

• Much fewer reports of non-paying

customers

• Little to no comments about unwanted

horses

• More capital improvements


Concerns

• Clients not moving up

• Costs both for the professional and the

client. Has the divide grown too large?


Summary & Tips

• Economy

• Focus on the solution

• Connect profitability goals with career

goals and marketing strategy.

• Get the support you need to create an

actionable plan

Tools and Support

1.24/7 Access to Tools Articles – Downloads – Calculators – Webinars – Guides

2. Private Consulting

3. Special Member Events


Special Offer

• The first 15 people to join,

renews or upgrade their

membership tonight will

receive a complimentary

consulting session.

• Sign up now!

Questions?

Thank you for Listening!

Documents

Rethinking the Horse Business 2016 - Equestrian Professional€¦ · Rethinking the Horse Business 2016 How the Economy, the Horse Industry and the Internet Are Affecting Horse Professionals