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<Title Goes here> Rethinking Return on
Education
Abhishek Ballabh
Co-Founder
Copyright © ExtraAEdge.com
July 15, 2014
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Agenda
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About Me & ExtraaEdge
Lessons Learnt
Consumer Attitudes & Buying Behavior.
Education categories that will grow and shrink.
Franchising & Joint Ventures
Business models
3
Abhishek Ballabh @ 28
Co-Founder | ExtraaEdge.com
B.E. ( IT ) – B.V.P.C.O.E | Pune (2003-07)
7 years in the Tech & Product Industry
Web Developer
Business Analyst Consultant
Product Manager Operations
Sales
Co-Founder
Data Architect
4 Copyright ExtraAEdge.com
Companies I worked
Companies I started
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About ExtraaEdge
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CollEDGE is a
Social Student Lifecycle
Management Platform
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6 5000+ 1 3 Year old Customers Students Awards
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Lessons Learnt
in Education Business
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Focus on GROWTH + SALES
Charge your customers
Build relationship in community
Follow the money
Think ROI
Keep USER first
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Build a great Team Passion
Deliver VALUE Have patience
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Consumer
Attitudes & Buying
Behavior
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Sales happen through a channel of TRUST.
Are you selling: Vitamins or Antibiotics
Customers get it: Value vs Commodity
Technology – Mobile, SaaS, MooC etc.
One size fits all – never works
They WANT a Comprehensive Solution
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Education
Categories that will
grow & shrink
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Growth
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Franchising &
JVs
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Sell yourself first and then PARTNER.
JV’s with complimentray service providers help
to reach the decision makers.
Customers buy in a cycle & great to have right
resellers & partners as timing matters.
Information is critical for business
development.
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Business
Models
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Repeatable, Scalable, Sales Play, Low Cost,
Recurring Revenue, License based SaaS models.
e.g. Products
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Keep Hustling
All the Best
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