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Rethink INFLUENCER MARKETING

Rethink INFLUENCER MARKETING - Vietnam Business - Influencer M2 Event .pdf · webtretho VN XPRESS T N N HA N H V I ETNA M 14 vtnamnet BÁo ÐIÊN Influencer Marketing, The New BIG

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Page 1: Rethink INFLUENCER MARKETING - Vietnam Business - Influencer M2 Event .pdf · webtretho VN XPRESS T N N HA N H V I ETNA M 14 vtnamnet BÁo ÐIÊN Influencer Marketing, The New BIG

Rethink

INFLUENCER

MARKETING

Page 2: Rethink INFLUENCER MARKETING - Vietnam Business - Influencer M2 Event .pdf · webtretho VN XPRESS T N N HA N H V I ETNA M 14 vtnamnet BÁo ÐIÊN Influencer Marketing, The New BIG

● Then vs. now

● Rethink Influencer

● Success planning

● Insightful reporting

Page 3: Rethink INFLUENCER MARKETING - Vietnam Business - Influencer M2 Event .pdf · webtretho VN XPRESS T N N HA N H V I ETNA M 14 vtnamnet BÁo ÐIÊN Influencer Marketing, The New BIG

Then vs now

Page 4: Rethink INFLUENCER MARKETING - Vietnam Business - Influencer M2 Event .pdf · webtretho VN XPRESS T N N HA N H V I ETNA M 14 vtnamnet BÁo ÐIÊN Influencer Marketing, The New BIG

2010 2016

Page 5: Rethink INFLUENCER MARKETING - Vietnam Business - Influencer M2 Event .pdf · webtretho VN XPRESS T N N HA N H V I ETNA M 14 vtnamnet BÁo ÐIÊN Influencer Marketing, The New BIG

Rethink

influencer

Page 6: Rethink INFLUENCER MARKETING - Vietnam Business - Influencer M2 Event .pdf · webtretho VN XPRESS T N N HA N H V I ETNA M 14 vtnamnet BÁo ÐIÊN Influencer Marketing, The New BIG

THINK

MEDIA PUBLISHER Social Profile

TRACK READERSHIP Follower Data

then now

Page 7: Rethink INFLUENCER MARKETING - Vietnam Business - Influencer M2 Event .pdf · webtretho VN XPRESS T N N HA N H V I ETNA M 14 vtnamnet BÁo ÐIÊN Influencer Marketing, The New BIG

Paid Earn

Own

Influencer marketing strategy

Page 8: Rethink INFLUENCER MARKETING - Vietnam Business - Influencer M2 Event .pdf · webtretho VN XPRESS T N N HA N H V I ETNA M 14 vtnamnet BÁo ÐIÊN Influencer Marketing, The New BIG

ANALYSIS

ARTIFICIAL INTELLIGENT CONSULTANCY

Page 9: Rethink INFLUENCER MARKETING - Vietnam Business - Influencer M2 Event .pdf · webtretho VN XPRESS T N N HA N H V I ETNA M 14 vtnamnet BÁo ÐIÊN Influencer Marketing, The New BIG

success

planning

Page 10: Rethink INFLUENCER MARKETING - Vietnam Business - Influencer M2 Event .pdf · webtretho VN XPRESS T N N HA N H V I ETNA M 14 vtnamnet BÁo ÐIÊN Influencer Marketing, The New BIG

Page 11: Rethink INFLUENCER MARKETING - Vietnam Business - Influencer M2 Event .pdf · webtretho VN XPRESS T N N HA N H V I ETNA M 14 vtnamnet BÁo ÐIÊN Influencer Marketing, The New BIG

SUCCESS CRITERIAS

Brand relevancy

Right audience

Amplification factors (engagement)

Reach (awareness)

ROI

Page 12: Rethink INFLUENCER MARKETING - Vietnam Business - Influencer M2 Event .pdf · webtretho VN XPRESS T N N HA N H V I ETNA M 14 vtnamnet BÁo ÐIÊN Influencer Marketing, The New BIG

Page 13: Rethink INFLUENCER MARKETING - Vietnam Business - Influencer M2 Event .pdf · webtretho VN XPRESS T N N HA N H V I ETNA M 14 vtnamnet BÁo ÐIÊN Influencer Marketing, The New BIG

Page 14: Rethink INFLUENCER MARKETING - Vietnam Business - Influencer M2 Event .pdf · webtretho VN XPRESS T N N HA N H V I ETNA M 14 vtnamnet BÁo ÐIÊN Influencer Marketing, The New BIG

applied technology

DemographicGeographicContent category Brand mentioned Engaged Content format Social devote Social impact (engagement + reach)

Page 15: Rethink INFLUENCER MARKETING - Vietnam Business - Influencer M2 Event .pdf · webtretho VN XPRESS T N N HA N H V I ETNA M 14 vtnamnet BÁo ÐIÊN Influencer Marketing, The New BIG

Reporting

Page 16: Rethink INFLUENCER MARKETING - Vietnam Business - Influencer M2 Event .pdf · webtretho VN XPRESS T N N HA N H V I ETNA M 14 vtnamnet BÁo ÐIÊN Influencer Marketing, The New BIG

currently

Page 17: Rethink INFLUENCER MARKETING - Vietnam Business - Influencer M2 Event .pdf · webtretho VN XPRESS T N N HA N H V I ETNA M 14 vtnamnet BÁo ÐIÊN Influencer Marketing, The New BIG

currently

Page 18: Rethink INFLUENCER MARKETING - Vietnam Business - Influencer M2 Event .pdf · webtretho VN XPRESS T N N HA N H V I ETNA M 14 vtnamnet BÁo ÐIÊN Influencer Marketing, The New BIG

applied technology

Layering media impact Sentimental reportROI evaluation

Page 19: Rethink INFLUENCER MARKETING - Vietnam Business - Influencer M2 Event .pdf · webtretho VN XPRESS T N N HA N H V I ETNA M 14 vtnamnet BÁo ÐIÊN Influencer Marketing, The New BIG

Thanks!

Undertone’s POV on Influencer Marketing€¦ · INFLUENCER MARKETING 101 WHAT IS INFLUENCER MARKETING? THE NUMBERS Undertone’s POV on Influencer Marketing 60% increased shift

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· 6 Hôi don CNKT cc khí CNKT CNKT Ðiên Ðiên tù, CNTT QLKD, Du lich KTKT, May&TKTT CN Hóa Tông b. Tbng ket, trao giåi: So de tài 16 11 17 10 30 n à 14,15/05/2018 99 Thði

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