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GIRISH FOOD STOREStiff competition from modern retail formatsUpgraded Kirana stores became a challengeHypermarkets such as Big Bazaar and Star India opened on the same roadUpgradation of Kirana Stores which improved upon the merchandise display , layout and installation of computersTo make better plans to tackle multi-faceted competitionTo study the consumers shopping basket along with their response to the various promotional schemes offered

Issues of Girish Food StoreThe CategoriesGrocery ProductsMerchandize ProductsBeveragesTeaBreadDessertsOilsSnacksSugarDried VegetablesBaking mixesPrepared FoodsConditionersShampooHair OilToothpasteCartridgesSanitary PadsRazorsShower GelFace CleansersSoapsTHE CATEGORIESGROCERY PRODUCTSMERCHANDIZE PRODUCTSGMROF = GM% x (Sales* / Sq.Ft.) A key Performance Indicator An important productivity measure of a retailers use of store spaceGross Margin Return On Footage (GMROF)GMROF Grocery ProductsGMROF = GM% x (Sales* / Sq.Ft.)ParticularsAmount (Rs./ week)Total salesA8,07,071COGSB6,40,911Gross MarginA- B = C1,66,160Shelf SpaceD791.65 sqftGMROFC/DRs. 209.89/ sqftGMROF Grocery ProductsGMROF Grocery ProductsGMROF = GM% x (Sales* / Sq.Ft.)ParticularsAmount (Rs./ week)Total salesA9,74,468COGSB8,32,561Gross MarginA- B = C1,41,907Shelf SpaceD843.62 sqftGMROFC/DRs. 168.21/ sqftGMROF Merchandize ProductsGMROF ConclusionGrocery products ensures better space utilization GMROF ConclusionCategory ShareCategory ShareStrategy Target GroupParticulars% ShareAfternoon and evening73%Female shoppers74%Stock up customer using shopping list67%Strategy Target GroupStrategy/ Tactics Focus on the target group Routine and stock up customers Discount cards Home delivery Maintain shopping list (stock up) Assistance with searching items

Special discounts of two pair baskets

Assistance with carrying items Females customers

Better attractive layouts, display Visual merchandizing

Better shelf space utilization increase GMROF

Stock keeping through Software reduce costStrategy/TacticsPromotion MethodsPromotion - MethodsPromotion - AnalysisEffect of Promotion on Sales by VolumePromotion - AnalysisMerchandize Products

Sanitary pads

Grocery Products - 15

Baking mixes Beverages Candy CerealTea Bread Desserts Dried fruitFruit Drink mixesJams Juices Pasta Products Snacks Soups SugarProducts showing more than 100% increase in sales due to promotion (by volume)Promotion - AnalysisFirst Level CategoriesSecond level categoriesThird level CategoriesBaby CareBaby Food and formulaPersonal CareDeodorantsHair and Scalp CareConditioners , Hair Creams , Hair gels, Hair oils and shampoosMouth CareOralcare, Toothbrush , Toothpaste and tooth powderShavingAftershave, Cartridge, Razors , ShavingB rushes, Shaving creams , Shaving foams and shaving gelsBeauty CareBath and spaSoap , Body wash and face washCosmeticsCosmetic bleaches, Face cleanser and talcSkincareBody lotions , body oils, Hand wash , sun screens, skin care , accessories , skin creamHairstyling and colorHair color, Hair powders, hair removers and shower gelsGroceryFoodMeal , canned food, dried fruit , prepared food , salad dressing , dried vegetableGeneral GrocerySauces , baking mixes , Baking needs , jems, oils , salts, pickle, sugarBeveragesBottled water , Tea, fruit drink mixes, Juices , milk , milk modifiers, Syrup and coffeeBreakfast and snacksBread , cookies, desserts, Pasta Products, Snacks and soup

Category Sales AnalysisTHANKYOU!!