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RetailEX ASEAN 2016The Largest In Store Equipment & Solutions Expo In Southeast Asia
Innovative, Intelligent, Design
25-27 August 2016 IMPACT Exhibition Center, Bangkok, Thailand
Thailand Retail Market Opportunities
1. ASEAN Economic Community plans to integrate Southeast Asia into a single market will draw more foreigntourists to Thailand.
2. Thai shopping mall developers plan to invest more than USD2.8 billion over the next 3 years to expandand open new stores as part of a drive to promote Thailand as a regional shopping hub.
3. From this year to 2017, they will expand their retail space from 18 million square meters to 21 millionsquare meters.
4. Thailand is the second largest economy and second largest consumer market in Southeast Asia. With amarket of 67.7 million consumers, consumption expenditure takes up more than half of Thailand’s GDP.
5. With the urban shoppers looking for quality and convenience, International convenience store chains,
including 7-Eleven, UK-based Tesco Lotus and Japan’s Family Mart, are rapidly expanding in Thailand with
more than 110,000 outlets expected in 2020.
6. Community mall or lifestyle malls have become one of the most prominent real estate projects with an
estimated increase of 2,000 malls by 2020.
7. Mobile retail and shopping are the fastest growing segments of the retail business in Thailand, with an
expected 30% of all retail sales by 2020.
Gross area 5,000 SQ.M
Net area 2,222 SQ.M
• No of Exhibitors / Total Countries: 104 companies/ 10 countries (21 Overseas companies)
• No of Visitors / Countries: 5161 visitors/ 12 countries
• No of Pre-reg visitors / Countries: 370 pre-reg visitors/ 8 countries
• No of Delegates / Countries: 120 delegates/ 7 countries
• No of VIPS: 168 VIPs
• No of Hosted Buyers / Countries 89 buyers/ 6 countries
• No of Media / Countries: 15 media/ 8 countries
• 70% of Retailers came to look for new equipment or product suppliers
• 42% of them are key decision makers for purchasing decisions
• 800 VIPs from the region’s leading retailers attended the event
Post Show Summary- RetailEX ASEAN 2015
RetailEX ASEAN 2016 is an annual international trade exhibition and conference that caters to retailers focusing on the ASEAN market, one of the fastest growing regions of the world. The exhibition showcases retail solution from local and international exhibitors and provides the most complete trade platform for exhibitors to market themselves profitably, increase brand image & create awareness for their organization, network & extend customer base as well as identify and tap on new opportunities in Southeast Asia which presents immense potential as a future retailing hub of the world.
About RetailEX ASEAN 2016
Event Title: RetailEX ASEAN 2016
Website: http://www.retailexasean.com/
Event Date: 25-27 August 2016 (10.00-18.30)
Venue: IMPACT Exhibition and Convention Center Bangkok, Thailand
Exhibit Area: 5,000 SQ.M.
Exhibitor: 150+ Companies
Visitor: 5,000 Trade Visitors
Organizers: Thai Retailers Association
Thai Shopping Centers Association
IMPACT Exhibition Co., Ltd
Globe International Events Consultancy
• Concept of the show - The Largest In Store Equipment & Solutions Expo In Southeast Asia
• Innovative, Intelligent, Design
• One important criteria for an Eco Concept store would be the Sustainability and energy-efficiency criteria: Lead (Leadership in Energy and Environmental Design) Another criteria would be the PEFC-certification (Programme for the Endorsement of Forest Certification) for the wood products in the shop fittings as well as the carrier bags to ascertain that they are coming from sustainably and responsibly managed forests.
• Concept of the show - The Largest In Store Equipment & Solutions Expo In Southeast Asia
• Designer Pavilion
RetailEX ASEAN 2016
Retail System & Technology
Shop Fitting, Visual Merchandising, Store design
Bakery points Cabinets for commercial
refrigeration Coffee machines Cold rooms, Cold storage Display counters Frozen food display
cabinets Ice makers Ovens Packaging machines Refrigerated counters Refrigerated display cases Refrigerated shelves
Audio & Visual Air conditioning & ventilation Decorative lighting/LEDs Decorative surfaces Digital signage & Display Equipment for retail trade
(carts, baskets, trolleys, etc) Experiential fittings & solutions Floor conveyors Floors/wall/ceiling Furniture / display Projectors & digital solutions Retail lighting solution Retail textile equipment
(mannequins, racks, hangers, garment rails, etc)
Shelf systems Shop window fittings Showcases, display cases Signage systems Signs Storage facilities system Decoration/ambience Design/experiential/layout
showcase Digital media/digital signage Digital printing Display Furniture/furnishing Eco design for energy saving Interactive shop windows Interactive terminals Interior/shop architecture Kiosks Permanent displays POS, POP display Promotional items/bags Shop furnishings Sales & Promotion counters Seasonal, Theme display Shop visual merchandising Store design& display Store Interior design Temporary displays Touch screens/touch tables Visual display solutions Window display equipment
Refrigeration Systems & Catering
equipment
Business intelligence Couponing / Gift Vouchers CRM / Loyalty Solutions Data / Effectiveness Measure /
Processing / BDD Digital Marketing solution ERP Merchandise management Loss Prevention Solution Mobile Application/ mobile
shopping Multi-channel full web solutions in-
store RFID technology Social Commerce / E-mail
marketing Solution for E-Commerce, M-
Commerce Solution for Restaurant Chain Solutions for Department store,
Supermarket, Hypermarket Convention store, Fashion store
ASEAN Retail & Shopping Mall Week
ASEAN Retail Congress(25-26 Aug 2016)
The retail industry is facing an unprecedented wave of change with the rise of technology, ecommerce, and Omni-channel retailing. Hear from and exchange ideas with the experts of the industry to propel your
company into the new era of retailing.Target audience: Retailers (Local + Overseas)
Thailand Retail Study Tour(23-24 Aug 2016)
The retail study tour will cover Thailand’s most iconic retail landmarks with guidance from the experienced experts with in-depth knowledge of the local market, its opportunities and challenges.
Target audience: Oversea Retailers (Vietnams, Myanmar, Philippines and etc.)
ASEAN Shopping Mall
Conference(27 Aug 2016)
An one stop platform for all local and international retailers to seek business opportunities as well as exchange key
knowledge and ideas on retail trends with leading shopping malls in ASEAN.Target audience: Shopping mall, Shop and store, Food industry, Restaurant, Chain store, Supermarket, Community Mall, Department store, Entertainment Complex
Exclusive Networking Night(25 Aug 2016)
An exclusive networking cocktail of delicacies and delightful entertainment on the first night of the exhibition which is a one-stop platform that provides business link-ups and business networking opportunities between leading retailers and shopping mall sin Thailand and ASEAN.
ASEAN Visual
Merchandising
Conference(25-26 Aug 2016)
An annual conference that updates on all visual merchandising trends in ASEAN. Learn from leading brands in Asia on the necessary techniques and their past experiences to be successful on the key
retail aspect of visual merchandising.Target audience: Fashion industry, Fashion retailers
Visitors' Profile :
• Audio/Video (AV) Stores
• Bookshops
• Community Mall
• Convention Stores
• Cosmetics Brands & Stores
• Chain Restaurant
• Department Stores
• Drug stores
• Fashion Industry
• FMCG Brands
• Hypermarket
• Hospitality
• Shopping Mall
• Skill Trader
• Supermarket
• Superstore
• Watch and Jewelry
PR PHASING, Media & Advertising
PR PHASING*At least 50 times of press
coverage
Before the show :
OFFLINE: Press Conference
PRESS INVITATION
Road Show Local & International
CALENDAR NEWS
Photo Caption
Press Visit
INVITATION PRESS
Press Conference (July 2016)
PRESS INVITATION
Exclusive Interviews
IDEA PITCHING
NEWSPAPER / MAGAZINE
NEWS RELEASE
CALENDAR NEWS
PHOTO RELEASE
Advertorial
TELEVISION
TV News
TV TIE IN
RADIO
Radio News
ONLINE:
NEWS ONLINE WEBSITE
SOCIAL MEDIA
Line Linkin
During the show :
OFFLINE: Grand Opening RetailEXAsean2016 PRESS INVITATION Take Care of PRESS NEWS RELEASE
ONLINE: NEWS ONLINE WEBSITE SOCIAL MEDIA FACEBOOK Line
Linkin
After the show :
OFFLINE : NEWSPAPER / MAGAZINE NEWS RELEASE PHOTO RELEASE SPECIAL SCOOP
TELEVISION TV News
RADIO Radio News
ONLINE: NEWS ONLINE WEBSITE SOCIAL MEDIA FACEBOOK
Line Linkin
News Clipping
Proposed List of Media
Newspaper
Thairath
Daily news
Kom chad luk
Matichon
Khawsod
Pachachadtu ra kij
Thannews
Thansettakij
Posttoday
Krung tep tu ra kij biz
week
ASTV poo jadkarn
The Nation
Bangkok Post
M2F
Thaipost
Siam rat
Noew nah
Banmung
Siamkeela
Siam Tu ra kij
Bangkok Today
PimThai
Leader time
TV
3
3 SD
5
7
9
NBT
Now 26
Thai PBS
Nation TV
TNN 24
Thairath TV
Amarin TV
New TV
Matichan TV
Mono TV
Spring News
Voice TV
PPTV
ASV news1
Komchdluek TV
KKTV
INN
Magazine
MICRO (IT Magazine)
BuyComs (IT Magazine)
Digital Age (E-
commerce)
Security systems
Security Thailand
Eworld magazine
Tap Today Magazine
PC World Magazine
Think Design Magazine
BK Magazine
Elle Decoration Magazine
Asia food beverage
thailand
Food Focus Thailand
Asia Food Beverage
Magazine
Food Stylist Magazine
Food of Life Magazine
Café Journey lover
Bitter sweet magazine
Sudsapda Magazine
Image Magazine
Lemonade Magazine
Me Magazine
Elle Thaïland
Website (Local & Oversea)
Matichon online
Thairath online
Manager online
Dailynews.co.th
Pachachad.net
Posttoday.com
Kamchadluek.ent
Khaosod.co.th
Bangkok today.com
Thaipr.net
Mthai.com
Mcot.net
Retail News Asia
Retail In Asia
Inside Retail
Asia Society of Visual
Merchandisers
Design: Retail
China Retail News
Retailing Today
Chain store age
Viet Nam News
Pos580.com
Lux Review
Official Media Partners
Supporting Publications
Supporting Associations & Organizations
Online Media & Ad Network
Pre – Event Activities Local & International
Local Road show : Bangkok / Chiang Mai / Udon / Hat Yai
• Industry forum : Chaing Mai
Time: 2nd week of May
Target Audience: Press, VIPs, Retailers, dealers, suppliers
• Industry forum : Hat Yai
Time: 3rd week of June 2016
Target Audience: Press, VIPs, Retailers, dealers, suppliers
• Industry Forum in Udon
Time: 2nd week of July 2016
Target Audience: Press, VIPs, Retailers, dealers, suppliers
• Press conference
Time: 1st week of August 2016
Target Audience: Press, Vips
More information please contact:
Will Wu
Email: [email protected]
International Road show : Japan / Vietnam / Singapore / Hong Kong
• The Supermarket Trade Show in Japan.
Time : 9-12 Feb 2016
Place : Tokyo Big Sight
To promote RetailEX ASEAN to Exhibitors, Visitors and Associations during the show.
• Singapore Industry forum + Networking dinner
Time: 19 April 2016
Target Audience: Press, VIPs, Associations, Retailers, Dealers, Suppliers
• Hong Kong Industry forum + Networking dinner
Time: 13 June 2016
Target Audience: Press, VIPs, Associations, Retailers, Dealers, Suppliers
• Industry forum with Vietnams Retailers association
Time: 2nd or 3rd week July 2016
Place: ho chi minh city
Target Audience: Press, VIPs, Retailers, Dealers, Suppliers
More information please contact:
Will Wu
Email: [email protected]
Aggressive Marketing Campaign360 Degree Communications
for promoting RetailEX ASEAN 2016 directly to targeted business traders.
VIP
“Interactive Telephone Communications”
“Site Visit for understanding buyers need and trend of Retail Industry”
Telemarketing & Site Visit
1. Conference package (Complimentary for Director level and key person
invited by Exhibitors*)
2. Group visit promotion (Bangkok Area)
- Free 3 days parking
- 3 day pass for VIP Lounge
- Networking Night
3. Transportation and Hotel for Retailers/VIP/Buyers from other provinces**
Marketing Campaign for VIP visitors
The Hosted Buyer Program is a unique component of our show
providing top-level buyers the opportunity to meet with exhibitors of
their choice for focused one-to-one appointments. Qualified buyers
will be invited to visit our exhibition and attend free seminar as our VIP guests. They will receive complimentary accommodations as well as
several other VIP benefits.
Business Matchmaking
More than 80%
of those who attend
trade shows have
buying authority.
1. Complimentary Transportation and Hotel for VIP Buyers from other provinces
& countries
2. Complimentary access to all congress / conferences
3. Complimentary access to VIP lounge
4. Complimentary access to industry networking dinner
5. Minimum requirement of at least 18 scheduled meetings over
3 days with exhibitors
Target: 100 local VIP buyers and 150 International VIP buyers (South East Asia,
such as Myanmar, Vietnam, Malaysia & Singapore)
Become a VIP Buyer of RetailEX ASEAN 2016 Please contact: David BoereEmail: [email protected]
VIP Buyer Program- The Most Complete Trade & Networking
Hub for the ASEAN Retailing industry
SMS direct marketing promote
SMS Text message marketing has an average of open rate98%
Frequency: Bi-weekly
Database: 30,000 qualified database
Content: Show development
Frequency: Monthly
Database: 100,000
Content: Show Development for
visitor push
E-Newsletter
Fax Broadcast
• 30,000 copies / show
• 1 time: July 2016
• Content: show
highlights, conferences,
show activities,
competitions, pre-
registration form
• Distribution: direct mail
& email Show Invitation Card
Poster, Standee and banner placement and Leaflet
distribution to promote Show at associations, industrial
estate, educational institution, Forum, Press conference
etc.
Mr. Will WuTel: 0 2833 6336
Email: [email protected]
IMPACT Exhibition OrganizerIMPACT Exhibition Management Co., Ltd.
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