Compiled by: Mr. Don Mathews GeorgeRajagiri Centre for Business
StudiesResearch on market potential of wet products in Retail
MarketRespected Sir/ Madam, I am Don Mathews George and I am
pursuing my MBA at Rajagiri Center for Business Studies, Cochin. As
a part of my MBA program I am doing a project titled A study on the
market potential of wet products. So I kindly request you to
provide me with sufficient information as prescribed in the
following questionnaire. I assure you that it will be used purely
for academic purposes only.
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1) Name & Address:
2) What are the wet products you currently handle?
Cooking Pastes
GraviesMarinadesDipsSaucesMayonnaiseKetchupOther:Specify the types
of each (say if using COOKING PASTE, specify which all types of
Cooking Paste , garlic, ginger garlic......)
3) Which all wet product brands are currently using, specify the
details?
ProductBrands
Cooking Pastes
Gravies
Wet Marinades
Dips
Sauces
Mayonnaise
Ketchup
Others
4) Currently how do you get the products?Direct supply from
companyThrough C&F, Distributor Other:If through C&F/
distributors, please specify the details:-
5) SKU details
ProductSKUs available (existing size of packets)Fast turn around
SKUPrice range per kgAverage Monthly Requirement
Cooking Pastes
Gravies
Wet Marinades
Dips
Sauces
Mayonnaise
Ketchup
Others
6) The type of packing preferred
ProductExisting type of packet say
Bottles(glass/pet)/SachetsPreferred type of packet say
Bottles(glass/pet)/Sachets
Cooking Pastes
Gravies
Wet Marinades
Dips
Sauces
Mayonnaise
Ketchup
Others
7) Which is the Fast moving brand?
8) Which Companys Product offers you highest profit margin?(Rate
these on scale of 1-5)A).NestleB).C). D).E).F).
9) Distributor margin (BC preferred)Less than 5 %5 to 7 %8 to 10
%More than 10 %
10). what are the parameters taken into account by you while
purchasing a particular product from a company? (Rate them as 1, 2,
3, 4, & 5 where, 5 is the mostImportant parameter and 1 is the
least important):
A) Price ( ) B) Availability ( ) C) Profit margin ( )D) Taste (
) E) Demand ( ) F) Credit availability ( )
11) What are the problems/drawbacks you face with the existing
products?
10) Suggestions if any.?
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