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Prepared for Stephenville Economic Development Authority February 2019 RETAIL TRADE AREA DEMOGRAPHIC PROFILE Stephenville, Texas

RETAIL TRADE AREA DEMOGRAPHIC PROFILE ...stephenvilleeda.com/wp-content/uploads/2019/05/...6 DESCRIPTION DATA % 2019 Est. Pop Age 25+ by Edu. Attainment Less than 9th grade 3,976 7.3%

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Page 1: RETAIL TRADE AREA DEMOGRAPHIC PROFILE ...stephenvilleeda.com/wp-content/uploads/2019/05/...6 DESCRIPTION DATA % 2019 Est. Pop Age 25+ by Edu. Attainment Less than 9th grade 3,976 7.3%

Prepared forStephenville Economic Development AuthorityFebruary 2019

RETAIL TRADE AREADEMOGRAPHIC PROFILEStephenville, Texas

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RETAIL TRADE AREAStephenville, Texas

Stephenville Economic Development Authority | Clark Field Municipal Airport | 1050 Airport Road | Stephenville, Texas 76401 | 254.459.4921 | [email protected] | www.StephenvilleEDA.com

JEFF K. SANDFORD, EXECUTIVE DIRECTORCONTACT

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DESCRIPTION DATA %

Population

2024 Projection 89,992

2019 Estimate 86,062

2010 Census 81,177

2000 Census 74,532

Growth 2019 - 2024 4.57%

Growth 2010 - 2019 6.02%

Growth 2000 - 2010 8.92%

2019 Est. Population by Single-Classification Race 86,062

White Alone 73,314 85.19%

Black or African American Alone 1,237 1.44%

Amer. Indian and Alaska Native Alone 801 0.93%

Asian Alone 559 0.65%

Native Hawaiian and Other Pacific Island Alone 47 0.06%

Some Other Race Alone 8,182 9.51%

Two or More Races 1,924 2.24%

2019 Est. Population by Hispanic or Latino Origin 86,062

Not Hispanic or Latino 68,067 79.09%

Hispanic or Latino 17,995 20.91%

Mexican 16,323 90.71%

Puerto Rican 118 0.66%

Cuban 44 0.25%

All Other Hispanic or Latino 1,509 8.39%

DESCRIPTION DATA %

2019 Est. Hisp. or Latino Pop by Single-Class. Race 17,995

White Alone 8,743 48.59%

Black or African American Alone 79 0.44%

American Indian and Alaska Native Alone 289 1.61%

Asian Alone 37 0.21%

Native Hawaiian and Other Pacific Islander Alone 2 0.01%

Some Other Race Alone 8,129 45.17%

Two or More Races 717 3.98%

2019 Est. Pop by Race, Asian Alone, by Category 559

Chinese, except Taiwanese 4 0.72%

Filipino 55 9.84%

Japanese 9 1.61%

Asian Indian 162 28.98%

Korean 25 4.47%

Vietnamese 39 6.98%

Cambodian 177 31.66%

Hmong 4 0.72%

Laotian 2 0.36%

Thai 5 0.89%

All Other Asian Races Including 2+ Category 76 13.60%

RETAIL TRADE AREA • DEMOGRAPHIC PROFILEStephenville, Texas

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DESCRIPTION DATA %

2019 Est. Population by Ancestry 86,062

Arab 78 0.09%

Czech 259 0.30%

Danish 11 0.01%

Dutch 609 0.71%

English 5,384 6.26%

French (except Basque) 777 0.90%

French Canadian 90 0.11%

German 6,555 7.62%

Greek 115 0.13%

Hungarian 267 0.31%

Irish 5,768 6.70%

Italian 975 1.13%

Lithuanian 0 0.00%

United States or American 10,783 12.53%

Norwegian 352 0.41%

Polish 275 0.32%

Portuguese 25 0.03%

Russian 154 0.18%

Scottish 941 1.09%

Scotch-Irish 936 1.09%

Slovak 10 0.01%

Subsaharan African 32 0.04%

Swedish 332 0.39%

Swiss 9 0.01%

Ukrainian 14 0.02%

Welsh 128 0.15%

West Indian (except Hisp. groups) 141 0.16%

Other ancestries 26,099 30.33%

Ancestry Unclassified 24,943 28.98%

DESCRIPTION DATA %

2019 Est. Pop Age 5+ by Language Spoken At Home

Speak Only English at Home 67,616 83.35%

Speak Asian/Pacific Island Language at Home 290 0.36%

Speak IndoEuropean Language at Home 251 0.31%

Speak Spanish at Home 12,943 15.95%

Speak Other Language at Home 28 0.04%

2019 Est. Population by Age 86,062

Age 0 - 4 4,934 5.73%

Age 5 - 9 4,930 5.73%

Age 10 - 14 5,097 5.92%

Age 15 - 17 3,854 4.48%

Age 18 - 20 5,932 6.89%

Age 21 - 24 6,873 7.99%

Age 25 - 34 10,037 11.66%

Age 35 - 44 8,623 10.02%

Age 45 - 54 9,180 10.67%

Age 55 - 64 10,370 12.05%

Age 65 - 74 9,263 10.76%

Age 75 - 84 4,890 5.68%

Age 85 and over 2,081 2.42%

Age 16 and over 69,843 81.15%

Age 18 and over 67,248 78.14%

Age 21 and over 61,316 71.25%

Age 65 and over 16,234 18.86%

2019 Est. Median Age 36.53

2019 Est. Average Age 39.47

RETAIL TRADE AREA • DEMOGRAPHIC PROFILEStephenville, Texas

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DESCRIPTION DATA %

2019 Est. Population by Sex 86,062

Male 42,323 49.18%

Female 43,739 50.82%

2019 Est. Male Population by Age 42,323

Age 0 - 4 2,538 6.00%

Age 5 - 9 2,536 5.99%

Age 10 - 14 2,584 6.11%

Age 15 - 17 1,854 4.38%

Age 18 - 20 2,889 6.83%

Age 21 - 24 3,497 8.26%

Age 25 - 34 5,121 12.10%

Age 35 - 44 4,284 10.12%

Age 45 - 54 4,503 10.64%

Age 55 - 64 5,146 12.16%

Age 65 - 74 4,442 10.50%

Age 75 - 84 2,208 5.22%

Age 85 and over 721 1.70%

2019 Est. Median Age, Male 35.31

2019 Est. Average Age, Male 38.52

RETAIL TRADE AREA • DEMOGRAPHIC PROFILEStephenville, Texas

DESCRIPTION DATA %

2019 Est. Female Population by Age 43,739

Age 0 - 4 2,396 5.48%

Age 5 - 9 2,394 5.47%

Age 10 - 14 2,513 5.75%

Age 15 - 17 1,999 4.57%

Age 18 - 20 3,043 6.96%

Age 21 - 24 3,375 7.72%

Age 25 - 34 4,916 11.24%

Age 35 - 44 4,339 9.92%

Age 45 - 54 4,677 10.69%

Age 55 - 64 5,224 11.94%

Age 65 - 74 4,822 11.02%

Age 75 - 84 2,682 6.13%

Age 85 and over 1,359 3.11%

2019 Est. Median Age, Female 37.78

2019 Est. Average Age, Female 40.36

2019 Est. Pop Age 15+ by Marital Status

Total, Never Married 21,746 30.58%

Males, Never Married 11,725 16.49%

Females, Never Married 10,021 14.09%

Married, Spouse present 32,288 45.41%

Married, Spouse absent 3,108 4.37%

Widowed 5,150 7.24%

Males Widowed 1,036 1.46%

Females Widowed 4,114 5.79%

Divorced 8,810 12.39%

Males Divorced 4,052 5.70%

Females Divorced 4,758 6.69%

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DESCRIPTION DATA %

2019 Est. Pop Age 25+ by Edu. Attainment

Less than 9th grade 3,976 7.3%

Some High School, no diploma 5,351 9.8%

High School Graduate (or GED) 16,491 30.3%

Some College, no degree 13,105 24.1%

Associate Degree 3,435 6.3%

Bachelor’s Degree 8,496 15.6%

Master’s Degree 2,634 4.8%

Professional School Degree 575 1.1%

Doctorate Degree 379 0.7%

2019 Est. Pop Age 25+ by Edu. Attain., Hisp./Lat.

No High School Diploma 4,333 51.50%

High School Graduate 2,303 27.37%

Some College or Associate’s Degree 1,287 15.30%

Bachelor’s Degree or Higher 491 5.84%

Households

2024 Projection 34,599

2019 Estimate 32,973

2010 Census 31,771

2000 Census 28,938

Growth 2019 - 2024 4.93%

Growth 2010 - 2019 3.78%

Growth 2000 - 2010 9.79%

RETAIL TRADE AREA • DEMOGRAPHIC PROFILEStephenville, Texas

DESCRIPTION DATA %

2019 Est. Households by Household Type 32,973

Family Households 21,603 65.52%

Nonfamily Households 11,370 34.48%

2019 Est. Group Quarters Population 4,959

2019 Households by Ethnicity, Hispanic/Latino 4,762

2019 Est. Households by Household Income 32,973

Income < $15,000 5,947 18.04%

Income $15,000 - $24,999 4,104 12.45%

Income $25,000 - $34,999 3,569 10.82%

Income $35,000 - $49,999 4,843 14.69%

Income $50,000 - $74,999 5,728 17.37%

Income $75,000 - $99,999 3,215 9.75%

Income $100,000 - $124,999 2,065 6.26%

Income $125,000 - $149,999 1,196 3.63%

Income $150,000 - $199,999 1,103 3.35%

Income $200,000 - $249,999 487 1.48%

Income $250,000 - $499,999 501 1.52%

Income $500,000+ 215 0.65%

2019 Est. Average Household Income $62,667

2019 Est. Median Household Income $43,548

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DESCRIPTION DATA %

2019 Median HH Inc. by Single-Class. Race or Eth.

White Alone $43,914

Black or African American Alone $27,884

American Indian and Alaska Native Alone $31,552

Asian Alone $69,502

Native Hawaiian and Other Pacific Islander Alone $56,502

Some Other Race Alone $43,265

Two or More Races $36,689

Hispanic or Latino $37,328

Not Hispanic or Latino $44,865

2019 Est. Family HH Type by Presence of Own Child. 21,603

Married-Couple Family, own children 6,501 30.09%

Married-Couple Family, no own children 10,685 49.46%

Male Householder, own children 726 3.36%

Male Householder, no own children 692 3.20%

Female Householder, own children 1,715 7.94%

Female Householder, no own children 1,284 5.94%

2019 Est. Households by Household Size 32,973

1-person 9,056 27.47%

2-person 11,872 36.01%

3-person 5,065 15.36%

4-person 3,834 11.63%

5-person 1,924 5.84%

6-person 757 2.30%

7-or-more-person 466 1.41%

2019 Est. Average Household Size 2.46

DESCRIPTION DATA %

2019 Est. Households by Presence of People Under 18 32,973

Households with 1 or More People under Age 18: 10,072 30.55%

Married-Couple Family 7,080 70.29%

Other Family, Male Householder 865 8.59%

Other Family, Female Householder 2,006 19.92%

Nonfamily, Male Householder 94 0.93%

Nonfamily, Female Householder 26 0.26%

Households with No People under Age 18: 22,902 69.46%

Married-Couple Family 10,119 44.18%

Other Family, Male Householder 559 2.44%

Other Family, Female Householder 970 4.24%

Nonfamily, Male Householder 5,350 23.36%

Nonfamily, Female Householder 5,904 25.78%

2019 Est. Households by Number of Vehicles 32,973

No Vehicles 1,553 4.71%

1 Vehicle 10,854 32.92%

2 Vehicles 13,056 39.60%

3 Vehicles 5,403 16.39%

4 Vehicles 1,436 4.36%

5 or more Vehicles 672 2.04%

2019 Est. Average Number of Vehicles 1.91

RETAIL TRADE AREA • DEMOGRAPHIC PROFILEStephenville, Texas

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DESCRIPTION DATA %

Family Households

2024 Projection 22,660

2019 Estimate 21,603

2010 Census 20,794

2000 Census 19,609

Growth 2019 - 2024 4.89%

Growth 2010 - 2019 3.89%

Growth 2000 - 2010 6.04%

2019 Est. Families by Poverty Status 21,603

2019 Families at or Above Poverty 18,484 85.56%

2019 Families at or Above Poverty with Children 7,273 33.67%

2019 Families Below Poverty 3,119 14.44%

2019 Families Below Poverty with Children 1,927 8.92%

2019 Est. Pop 16+ by Employment Status 69,843

Civilian Labor Force, Employed 37,948 54.33%

Civilian Labor Force, Unemployed 1,906 2.73%

Armed Forces 6 0.01%

Not in Labor Force 29,983 42.93%

2019 Est. Civ. Employed Pop 16+ by Class of Worker 38,032

For-Profit Private Workers 25,859 67.99%

Non-Profit Private Workers 2,162 5.69%

Local Government Workers 290 0.76%

State Government Workers 2,952 7.76%

Federal Government Workers 2,201 5.79%

Self-Employed Workers 4,426 11.64%

Unpaid Family Workers 142 0.37%

RETAIL TRADE AREA • DEMOGRAPHIC PROFILEStephenville, Texas

DESCRIPTION DATA %

2019 Est. Civ. Employed Pop 16+ by Occupation 38,032

Architect/Engineer 282 0.74%

Arts/Entertainment/Sports 579 1.52%

Building Grounds Maintenance 1,899 4.99%

Business/Financial Operations 993 2.61%

Community/Social Services 673 1.77%

Computer/Mathematical 400 1.05%

Construction/Extraction 2,414 6.35%

Education/Training/Library 2,727 7.17%

Farming/Fishing/Forestry 1,337 3.52%

Food Prep/Serving 2,688 7.07%

Health Practitioner/Technician 1,625 4.27%

Healthcare Support 738 1.94%

Maintenance Repair 1,472 3.87%

Legal 196 0.52%

Life/Physical/Social Science 240 0.63%

Management 3,678 9.67%

Office/Admin. Support 4,595 12.08%

Production 3,444 9.06%

Protective Services 624 1.64%

Sales/Related 3,159 8.31%

Personal Care/Service 1,407 3.70%

Transportation/Moving 2,861 7.52%

2019 Est. Pop 16+ by Occupation Classification 38,032

White Collar 19,148 50.35%

Blue Collar 10,190 26.79%

Service and Farm 8,693 22.86%

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DESCRIPTION DATA %

2019 Est. Workers Age 16+ by Transp. to Work 37,399

Drove Alone 30,825 82.42%

Car Pooled 3,950 10.56%

Public Transportation 62 0.17%

Walked 872 2.33%

Bicycle 25 0.07%

Other Means 306 0.82%

Worked at Home 1,359 3.63%

2019 Est. Workers Age 16+ by Travel Time to Work

Less than 15 Minutes 17,041

15 - 29 Minutes 10,216

30 - 44 Minutes 4,453

45 - 59 Minutes 1,570

60 or more Minutes 2,696

2019 Est. Avg Travel Time to Work in Minutes 22.83

2019 Est. Occupied Housing Units by Tenure 32,973

Owner Occupied 22,630 68.63%

Renter Occupied 10,343 31.37%

2019 Owner Occ. HUs: Avg. Length of Residence 16.27

2019 Renter Occ. HUs: Avg. Length of Residence 6.64

RETAIL TRADE AREA • DEMOGRAPHIC PROFILEStephenville, Texas

DESCRIPTION DATA %

2019 Est. Owner-Occupied Housing Units by Value 32,973

Value Less than $20,000 1,513 6.69%

Value $20,000 - $39,999 1,833 8.10%

Value $40,000 - $59,999 1,994 8.81%

Value $60,000 - $79,999 2,374 10.49%

Value $80,000 - $99,999 2,366 10.46%

Value $100,000 - $149,999 3,329 14.71%

Value $150,000 - $199,999 2,481 10.96%

Value $200,000 - $299,999 2,872 12.69%

Value $300,000 - $399,999 1,552 6.86%

Value $400,000 - $499,999 953 4.21%

Value $500,000 - $749,999 649 2.87%

Value $750,000 - $999,999 354 1.56%

Value $1,000,000 or $1,499,999 223 0.99%

Value $1,500,000 or $1,999,999 76 0.34%

Value $2,000,000+ 62 0.27%

2019 Est. Median All Owner-Occupied Housing Value $114,766

2019 Est. Housing Units by Units in Structure

1 Unit Attached 28,700 69.88%

1 Unit Detached 425 1.04%

2 Units 729 1.78%

3 or 4 Units 795 1.94%

5 to 19 Units 1,449 3.53%

20 to 49 Units 749 1.82%

50 or More Units 598 1.46%

Mobile Home or Trailer 7,484 18.22%

Boat, RV, Van, etc. 143 0.35%

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RETAIL TRADE AREA • DEMOGRAPHIC PROFILEStephenville, Texas

DESCRIPTION DATA %

2019 Est. Housing Units by Year Structure Built

Housing Units Built 2014 or later 1,597 3.89%

Housing Units Built 2010 to 2014 1,292 3.15%

Housing Units Built 2000 to 2009 6,482 15.78%

Housing Units Built 1990 to 1999 5,056 12.31%

Housing Units Built 1980 to 1989 6,458 15.72%

Housing Units Built 1970 to 1979 6,789 16.53%

Housing Units Built 1960 to 1969 3,981 9.69%

Housing Units Built 1950 to 1959 2,983 7.26%

Housing Units Built 1940 to 1949 2,271 5.53%

Housing Unit Built 1939 or Earlier 4,163 10.14%

2019 Est. Median Year Structure Built 1981

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Providing more than simple data reports of psychographic and demographic trends, The Retail Coach goes well beyond other retail consulting and market research firms’ offerings by combining current national and statewide demographics and trend data with real-world, “on-the-ground” data gathered through extensive visits within our clients’ communities.

Every community is different, and there is no “one size fits all” retail recruitment solution. Compiling the gathered data into client-tailored information packets that are uniquely designed for, and targeted to, specific retailers and restaurants who meet the community’s needs helps assure our clients that they are receiving the latest and best information for their retail recruitment efforts—all with personal service and coaching guidance that continues beyond the initial project scope and timeline.

Our Retail360® process assures that communities get timely, accurate and relevant information. Translating that data into the information that retailers need and seek assures our clients even better possibilities for tremendous retail growth and success.

C. Kelly Cofer President & CEO The Retail Coach, LLC

The Retail Coach, LLC, is a national retail analytics and locational intelligence firm that specializes in all aspects of retail market analyses and recruitment, from “macro to micro” trade area assessment to actively recruiting retailers on behalf of our clients.

Through its unique Retail360® process, The Retail Coach offers a dynamic system of products and services that better enable communities to maximize their retail development potential.

ABOUT THE RETAIL COACH

The Retail Coach –

“ It’s not about data. It’s about your success.”

P.O. Box 7272 | Tupelo, MS 38802 | 800.851.0962 | [email protected] | www.theretailcoach.net

®

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ACKNOWLEDGEMENTS

The observations, conclusions and recommendations contained in this study are solely those of The Retail Coach, LLC and should not be construed to represent the opinions of others, including its clients, or any other entity prior to such entity’s express approval of this study.

All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions.

Sources used in completing this study include: infoUSA™, Applied Geographic Solutions, Environics Analytics 2018, ESRI 2017, U.S. Census Bureau, Economy.com, Spatial Insights Inc., Urban Land Institute, CensusViewer.com, International Council of Shopping Centers, and/or U.S. Bureau of Labor and Statistics.

To better represent current data, where applicable, portions of estimated actual sales may be calculated using an average sales per square foot model.

Mapping data is provided by MapInfo, Nielsen, ESRI and/or Microsoft Corporation.

All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions.

P.O. Box 7272 | Tupelo, MS 38802 | 800.851.0962 | [email protected] | www.theretailcoach.net