Retail Sensitization - Liberty Shoes Online

7/21/2019 Retail Sensitization - Liberty Shoes Online

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Retail SensitizationRetail SensitizationDay 1D

ay 1

Session 3Session 3


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3/15

What is Retailing ?What is Retailing ?

Selling oods ! Ser"ices to the end

cons#mer

enerally at a Store


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Types of RetailingTypes of Retailing Store based retailing

Independent$Standalone

stores

%epartment stores

Specialty stores

&ood and grocery

Pharmacy

'ifestyle prod#cts Wareho#se(cl#b$

hypermar)et

&actory o#tlets

*on store based

retailing

Internet

Catalog#e

%irect

+'+

,ending


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HYPERMARKET

E.g. Big Bazaar,Giant

DEPARTMENT STORE

E.g..Shoppers

Stop,i!est"#e,G#o$%s,&est

si'e


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SPE()A)TY STORE

E.g*+nite' (o#ors o! Benetton,Rega# shoes,

P#anet ashion


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The gro-th of +allsThe gro-th of +alls

Saharganj Mall, Lucknow City Square Mall, Jammu


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Changing face of the IndianChanging face of the Indian

retail ind#stryretail ind#stry

50s 90s80s60s 70s

Sing#e $ran'

!ran-hise'

-hains

Stan' a#one

#arge

store

(hains o!

#arge

stores

irst o! -hain

stores BATA/ Sing#e $ran'-hains

pro#i!eration

Stan' a#one in'epen'ents

~ 400 Sft.

~ 1500 Sft.

~ 15000 Sft.

~ 30000 Sft.

50000 Sft +.

Store

size

De-a'e

MA MAN)A

2000s


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The Retail 'andscapeThe Retail 'andscape !er "# million square $eet o$ mo%ern mall s&ace in !arious stages o$ %e!elo&ment

1#'( million square $t' mall s&ace un%er %e!elo&ment in Delhi an% su)ur)an towns alone

Differentiated positioning

through product and tenant mix

and facilities offered

Adequate parking facilities

Mix of shopping, entertainment

and leisure

Specialized Facilities children

play areas, baby changing

rooms special proisions for

the handicapped


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&oot-ear Retailing&oot-ear Retailing rganize% $ootwear market in *n%ia !alue% at +S "##mn

-remium $ootwear market estimate% at . /#0 o$ the

organize% $ootwear market, e&ecte% to grow at /#23#0 a

year


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Premi#m &oot-ear and 'ifestylePremi#m &oot-ear and 'ifestyleBrands$ StoresBrands$ Stores

ush -u&&ies4lorsheim

Carlton

Lee Coo&er

4ila

52Swiss6ike

-uma

Con!erse

Curtume Cacique

7%i%asRee)ok

Rock&ort

Skechers

Dr' Scholls

Clarks8asoline

9:ess6ine ;est

Foot!ear

Jane Shilton

ugo uitton

Royal S&orting ouse

Marks ? S&encer

=rmenegil%o @egna


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Organised Shoe RetailingOrganised Shoe Retailing Shift in perception of c#stomers -hile b#ying

shoes

Shoe are no longer bo#ght as a commodity

*o- a Fashion Accessory

Match it to the:

Occasion Colour of your dress

Bags


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Shoe Retailing ( ThenShoe Retailing ( Then

=m&hasis on &ro%uct attri)utes A Com$ort an% Dura)ility

Shoe is a commo%ity an% highly >ersatile


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Shoe Retailing ( *o-Shoe Retailing ( *o-

=m&hasis on +sageB ccasion riente% 4ashion

S&eci$ic shoes $or s&eci$ic occasions


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./ercise./ercise

Please gi"e at least 0 reasons for the

follo-ing 1#estion2

What ad"antages$benefits does a

modern retailer li)e Re"ol#tions offer to

the c#stomer "s3 a independent$

standalone store?

Documents

Retail Sensitization - Liberty Shoes Online