BLUE BOOK MILWAUKEE TV GUIDEMETRO MILWAUKEE’S #1 ADVERTISING MAGAZINE

RETAIL RATE CARD20,000 Copies Circulated Each Week!

Prices Effective January 2018

Mailing Address: 6234 W. Capitol Dr., Milwaukee, WI 53216 Ph. 262-880-6964Email: STEVE@BLUEBOOKMILWAUKEE.COM Classified Ad Dept: LISA@BLUEBOOKMILWAUKEE.COM

8 Great Reasons To Advertise...www.BlueBookMilwaukee.com

1. You must advertise to reach new customers. It is your job as a business owner to reach out and expose your productsand services to new potential customers as often as possible.

2. You must advertise continuously. Potential customers are becoming more savvy and they don’t want to risktheir hard-earned money with a business that they don’t know or that doesn’t have a track record in the community. One easy way to gain trust from potential customers is to consistently advertise your business. This will build both visual and memory recognition.

3. You must advertise to remain in your potential customers buying process. Know one can predict when a potential customer is ready to buy. So it isvery important to keep your business in the minds of the potential customerswhen they are ready to make a buying decision.

4. You must advertise because your competition is advertising. One of the biggest mistakes most businesses make is to relay on word-of-mouth advertising. If you don’t advertise you will be allowing your competition to form an opinion and gain more credibility in the minds of your potential customers in their favor.

5. You must advertise because it pays off over the long run. If you continue to market your business you’ll gain Respect, Trust and Credibilityfrom the community. This will allow you to virtually print money because your potential customers will be eagerly waiting for your next Specials of the Week!

6. You must advertise to generate more traffic and leads. You can have the best product, service, customers service, equipment, food, etc.But if you don’t have a long line of potential customers your business will suffera fate that no business man or women like to talk about.

7. You must advertise to keep a healthy positive mind. People in general a attracted to positive minded people and positive mindedbusinesses.

8. You must stay focused and be willing to learn more about marketing. Many businesses owners lose their focus and they start to let their marketing slip. This could start a dangerous downturn for your business that can’t be stopped.Advertising is the best way to prove to you and your potential customers that youare serious about your business.

WHAT YOU’LLFIND IN THEBLUE BOOKŸTV ListingsŸHoroscopesŸGossipŸClassified AdsŸWeather ReportŸBlack HistoryŸSenior Meal MenuŸRentalsŸAsk Tone AdviceŸCD ReleasesŸDVD ReleasesŸNew MoviesŸNFL Picks

Guaranteed To Make YourPhone Ring!

DEMOGRAPHICSAUDIENCE PROFILEReadership 40,000+Male 37%Female 63%Ages 18-55

EMPLOYMENT STATUS:Professional/Tech..........13.4%Business Owners..........12.7%Working Women............40.4%Working Mothers............48.4%

Dual Income / No Kids...10.1%Children Any Age...........40.8%Children Under 6............23.3%Children 6-12.................19.3%Children 13+..................21.1%

CHILDREN

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DEADLINES: Tuesday 5pm; Monday 5pmif a proof is needed. Call Today For More Info.

Ad sizes

5 Box Size Ad7 1/4 x 4 3/4

$175 per week$165 per week

13 weeks or more(Color $225.00 per week)

4 Box Size Ad - 5 1/4 x 5 1/2

$145 per week$135 per week - 13 weeks or more

(Color $195.00 per week)

3 Box Size Ad - 5 1/4 x 4 1/4$135 per week

$125 per week - 13 weeks or more

4 Color $175.00 per week

2 Box Size Ad - 5 1/4 x 2 1/2$110 per week (Color $150.00 per week)

$100 per week - 13 weeks or more

1 Box Size Ad - 5 1/4 x 1 1/4$55 per week (Color $75.00 per week)

$45 per week - 13 weeks or more

7 Box Size Ad - 5 1/4 x 9 3/4

$210 per week

$190 per week - 13 weeks or more

(Color $300.00 per week)

Full Page

7 1/4 x 9 3/4

$245 per week$225 per week

13 weeks or more

(Color $325.00per week)

Business Cards 3.5” x 2”

Post Cards 4” x 6”

250 - 4 Color Double Sided..........$69.00500 - 4 Color Double Sided............$89.001,000 - 4 Color Double Sided........$114.005,000 - 4 Color Double Sided........$225.00(14 PT Ultra-thick Cardstock Glossy)

500 - 4 Color Double Sided........$135.001,000 - 4 Color Double Sided........$175.005,000 - 4 Color Double Sided........$375.00(14 PT Ultra-thick Cardstock Glossy)

We Also Do:Website Design

We Teach:Website Blog Marketing

Website Pay Per Click Marketing

Color Flyers.......$2751,000 Double-sided, Designed, Printed & Delivered

Carbonless Forms5 x 8 ½ .........................$2251,000 (2 part) (If #’s needed Add $35)

Websites..........$225 one time fee

$7.00 per month hosting$12.50 Domain Name Registration (optional)

Inserts$145.........per 1,000(10,000 Minimum Order)

Store Signs1ft x 1.5ft Size Double Sided.....$55 each1ft x 2ft Size Double Sided.........$65 each4ft x 6ft Size Double Sided.........$99 each