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RETAIL PROSPECTUS

RETAIL PROSPECTUS€¦ · SCREEN ADVERTISING Located in the middle of the Square, the Big Screen is frequently used for live events, free-to-air and cable content, commissioned artworks,

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RETAIL PROSPECTUS

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1 INTRODUCTION 2 LOCATION OVERVIEW 4 VISITOR HIGHLIGHTS 5 MARKETING SUPPORT 6 TENANCY INFORMATION

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IT’S INCREASINGLY HARD TO IMAGINE MELBOURNE WITHOUT FED SQUAREFed Square is an inspirational precinct which concentrates community, cultural and commercial activities around the City’s major public square. It is home to major cultural attractions, world-class events, tourism experiences and an exceptional array of restaurants, bars and specialty stores.

A 5.2 hectare precinct, Fed Square is comprised of a major civic square, outdoor and indoor event spaces, and 30 commercial and cultural tenancies. Our tenants are a vital part of Fed Square and include a diverse range of cafes, bars, restaurants, tourism experiences, National Gallery of Victoria (NGV): Australia, Australian Centre for the Moving Image (ACMI), Koorie Heritage Trust and Special Broadcasting Service (SBS).

Over its 16 year life span, Fed Square has been visited by 100 million people, been named the World’s 6th Best Public Square and is the #1 Most Visited destination for National Visitors, and #2 for International Visitors.

This prospectus showcases all that Fed Square has to offer and the enormous benefits of being a part of it.

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LOCATION OVERVIEW

Fed Square is located on the corner of Swanston Street and Flinders Street in the heart of Melbourne’s CBD, arts and sporting precinct.

Fed Square is opposite the iconic Flinders Street Station – Melbourne’s major public transport hub, and can easily be reached by train, tram, bus, boat, bike and car.

Fed Square is also within walking distance of major Melbourne attractions including the National Gallery of Victoria (International), Botanical Gardens, Crown Casino, Melbourne Aquarium, Melbourne Cricket Ground, Eureka Tower and the Bourke Street Mall.

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BOURKE STREET MALL

SOUTHBANK

MELBOURNE TOWN HALL

FLINDERS STREET STATION

ARTS CENTRE MELBOURNE

MELBOURNE SPORTING PRECINCT

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VISITATION HIGHLIGHTS

A KNOWN DESTINATION WITH STRONG NATIONAL AWARNESS.

MAJOR EVENTS

ATMOSPHERE

CONNECTION

BUCKET LISTof those surveyed knew of Fed Square. Awareness was evenly split between men and women.

of those surveyed, 56% had visited Fed Square.

18 to 24 year olds represented the population with the highest visitation, followed by those aged between 25–34.

KEY REASONS FOR VISITATION

All groups identified Fed Square as clean, safe and ranked highly in ease of finding attractions and activities.

of National Visitors have visited Fed Square 2–5 times

REPEAT VISITATION IS HIGH20% reported having visited more than

X10 AWARENESS

98% VICTORIA 95% TASMANIA 38% WA 21% NSW

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MARKETING SUPPORT

Fed Square’s Marketing and Communications Team works closely with our tenants. The following are the opportunities available to all tenants across Fed Square’s owned media assets:

WEBSITEAll tenants are given their own dedicated web page on the Fed Square site.

EDMInclusions in our Monthly What’s On eDM to our database of over 20,000.

SOCIALWe use social media to showcase our brand, tenants and programming with engaging and informative content. Tenants receive mentions across our social channels including Facebook, Instagram and Twitter.

PUBLIC RELATIONSWe can provide general advice on media engagement along with detail on spaces available for photoshoots, interviews and filming.

SIGNAGEThere are numerous signage opportunities around the Square: from Cylinders to Flags, Poster Boxes to Decals – please ask for further information on availability and rates.

MAJOR EVENTSFed Square is known for being the home of Melbourne’s major events and cultural attractions. The level of foot traffic this creates is unparalleled with over 10 million visitations a year.

SCREEN ADVERTISINGLocated in the middle of the Square, the Big Screen is frequently used for live events, free-to-air and cable content, commissioned artworks, interactive multimedia projects and promotional material. An innovative, new digital screen with interactive LED panels that complement the form of Fed Square’s unique architecture will be launching in 2018 and will vastly improve the digital experience for visitors, along with the opportunity for our tenants to promote their business.

Presence on the screen can be negotiated at a competitive rate.

TENANCY INFORMATION

TENANCY 27AREA 183m2

LICENCED AREA 89.2m2

LOCATION LEVEL G YARRA BUILDING FEDERATION SQUARE

BASE RENTAL AVAILABLE UPON REQUEST

TENANCY 28AREA 276m2

LICENCED AREA 138m2 LOCATION LEVEL G YARRA BUILDING FEDERATION SQUAREBASE RENTAL AVAILABLE UPON REQUEST

TENANCY 32AREA 48m2

LOCATION THE ATRIUM FEDERATION SQUARE

BASE RENTAL AVAILABLE UPON REQUEST

TENANCY 20AREA 207.2m2

LICENCED AREA 181m2

LOCATION PLAZA LEVEL THE CROSSBAR FEDERATION SQUARE

BASE RENTAL AVAILABLE UPON REQUEST

TENANCY 15AREA 105m2

LOCATION THE ATRIUM FEDERATION SQUARE

BASE RENTAL AVAILABLE UPON REQUEST

TENANCY 16AREA 97m2

LOCATION THE ATRIUM FEDERATION SQUARE

BASE RENTAL AVAILABLE UPON REQUEST

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Batm

an Ave Bridge

Yarra River

St K

ilda R

dS

wan

ston

St

Flinders St

Ru

ssell St

CAR PARKROOFTOP

THE PADDOCK

ACMI

METROTUNNELWORKS

NGVAUSTRALIA

YARRABUILDING

TRANSPORTHOTEL

ZINC

EASTSHARD

THEATRIUM

THE SQUARE

4

Federation Wharf

FLINDERS STSTATION

Car ParkDEAKINEDGE

TENANCY LOCATION

Batm

an Ave Bridge

Yarra River

St K

ilda R

dS

wan

ston

St

Flinders St

Ru

ssell St

CAR PARKROOFTOP

THE PADDOCK

ACMI

METROTUNNELWORKS

NGVAUSTRALIA

YARRABUILDING

TRANSPORTHOTEL

ZINC

EASTSHARD

THEATRIUM

THE SQUARE

4

Federation Wharf

FLINDERS STSTATION

Car ParkDEAKINEDGE

FLOORPLANS TENANCY AREA

EXTERNAL LICENSED AREA

FLOORPLANSFLOORPLANS TENANCY AREA

EXTERNAL LICENSED AREA GARDEN BED

FLOORPLANS

TENANCY LOCATION

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88888

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FEDSQUARE.COM