RETAIL PRODUCTS FOR AN EMERGING MARKET SecureID Limited Oyewole
Talabi
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What is An Emerging Market? Emerging markets generally reflect
those transactional arenas where buyers and sellers are not easily
or efficiently able to come together.
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Some Emerging Markets: MINT (the next economic giants) Mexico
Indonesia Nigeria Turkey
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Characteristics of MINT Strategic Geographical Location Large
Commodity Producer Population and Demographics
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RETAIL PRODUCTS FOR EMERGING MARKETS
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The Industry Issuer Acquirers Merchants Card holder Regulator
(CBN)
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RETAIL PRODUCTS FOR NIGERIA - AN EMERGING MARKET Contactless
Payment (Paypass / Paywave) Loyalty (Closed loop) Mobile payments
(Apple Pay, Google Wallet) Cloud based mobile (Host Card Emulation)
Mobile P2P Payments: (Square, PayPal, Intuit)
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CONTACTLESS TECHNOLOGY FOR PAYMENT Contactless Payment (Paypass
/ Paywave) Loyalty (Closed loop) Mobile payments (Apple Pay, Google
Wallet) Cloud based mobile (Host Card Emulation) Mobile P2P
Payments: (Square, PayPal, Intuit)
CONTACTLESS TECHNOLOGY FOR PAYMENT Industry Applications
includes: -Retail shops -Ticketing (e. g. Cinemas, parking,
stadium. -Transportation
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NEAR FIELD COMMUNICATION (NFC) FOR PAYMENT This technology is
becoming more popular in the payment space. It Lends itself to
innovative packaging. e.g. wristband, phone stickers, etc.
Multipurpose usage e. g. payment, ID, access control
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ADVANTAGES OF CONTACTLESS TECHNOLOGY FOR PAYMENTS Ideal for
small payments Best solution for high traffic applications Top-of
wallet cards (Preferred choice) Adaptable to lifestyle changes e.g
stickers on phones. Unique branding
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LOYALTY SOLUTIONS Loyalty programs reward customers by the
frequency and types of purchases they make. A loyalty program may
give a customer advanced access to new products, special sales
coupons or free merchandise.
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GIFT CARDS Gift cards are convenient (and usually colorful)
means of rewarding customers, consumers, staff, and even attendees
of ceremonial events. It s quite flexible and allows holders to
obtain gifts of their choice within the budget of the card
issuer
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INDUSTRY APPLICATION S
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Automated Transport Fare Collection Automated Transport Fare
Collection (ATFC) is a seamless and efficient way for passengers to
pay for transportation. The solution also fits conveniently into
the federal governments cashless society policy. ATFC can be easily
deployed to operators of various transportations system such as
buses, trains/railroad, sea vessels etc.
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Remittance of casual workers salaries: Geared towards employer
of day labour or predominantly contract staffs e.g construction
Card based system Empowers the employer to seamlessly administer
payroll Eliminates workers queuing up to collect their daily cash
payment. Supports CBNs cashless policy Facilitation of modern
banking services to the under-banked sectors of the economy
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Financial Inclusion Provides banking solution to the
under-banked Picture and biometrics taken; saved on back end
servers and also chip card issued out with picture and biometrics
in chip Customer can open account without complex forms or
documents to be filled. Withdrawals, deposits and loans can be
obtained remotely without visiting the bank branches.
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Benefits to Stakeholders Regulator Less cash handling
Transparency Economy of scale New jobs and opportunities Improved
FDI Issuers More cash from informal to formal sector Cheaper
operations / less logistics Economy of scale Improved FDI Merchant
Lower cash transactions (less security risks) Seamless integration
to cash systems Increased sales Reward system for customers
Cardholders Lower cash transactions (less security risks) 24/7
access to funds Convenience and efficiency
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Who Are We?
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SecureID is Nigerias leading Smart Card Production Company
offering end-to- end identity management and digital solution
services to the finance, telecoms, health, government, transport
and other sectors Founded 2005, with Headquarters in Lagos,
Nigeria, its Production Facility sits on 6,780.45 Square
Meters
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SecureCard Manufacturing Limited (SCM) - a subsidiary of
SecureID Group was established to operate as an end-to-end smart
card manufacturing company. It is the first EMV (the most stringent
industry standard for electronic payment cards), SIM Card and
Identity card certified smart card manufacturing plant in West
Africa
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Our Track Record 2007: First to be certified by VISA for card
personalization in West Africa 2007: Produced first
multi-application card in Nigeria FCDA card 2007: 1 of 2
consortiums awarded National Identity card project 2008: Began
personalization of Chip and Pin smartcards 2008: Commenced
international operations 2009: First to be certified by MasterCard
for card personalization in West Africa 2010: First to be certified
by VISA: card milling and chip embedding. 2010: Increased
production capacity to three million cards / month 2011: Certified
by MasterCard: card milling and chip embedding 2012: Winner of the
Most Outstanding Mature Business award, African Awards for
leadership 2013: Awarded Bayelsa Employee/Residence cards 2013:
Awarded the contract to supply 13mm LASRRA cards. 2014: Completed
the first polycarbonate manufacturing Plant in Africa 2014: First
to be certified by VISA and MasterCard for EMV Smart Card
manufacturing in Sub Sahara Africa
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Our Products and Services
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Contactless / Mifare / NFC cards (Manufacturing) Contactless
cards have the ability to communicate data without physical contact
of cards with the reader. The antenna etched on card with
Capacitance based power is able to emit Wireless Signals, carrying
the electronic data to remote located Read/Write unit, within
certain proximity of the card activation device or target. They are
ideal for mass transit, parking, and access control, toll ways and
other high-throughput environments. These cards exhibit high
reliability and promise lower maintenance costs
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Card Personalization Financial CardsMultipurpose CardsPensioner
Card Employee ID CardHealth Card Student ID Card
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Contactless Cards PayPass Paywave Personalisation SecureID is
the pioneer in personalization of contactless cards and dual
interface cards in Nigeria. We have completed certification with a
bank in Nigeria and are currently carrying out certification
exercise with several banks
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Customer Loyalty, Membership and Gift Cards At Secure ID, we
strive to be in tune with our clients and meet their demand. We
understand the goal of our clients is to grow customer base while
maintaining their current customers. Loyalty and membership cards
are specifically designed with a common objective, i.e. to win new
customers and/or increase end-customer loyalty for our clients. Our
loyalty and gift cards come in several variants: scratch cards,
magnetic stripe cards, bar code cards, RFID contact-less &
Mifare cards.
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Identity Management/Data Capture Suite The SecureID BioApp
software and SIDIos online portal are proprietary solutions used to
achieve data capture for identity management purposes. The SecureID
BioApp software has been designed to provide graphical interfaces
that suits respective stages of data capture while SIDios is a web
user interface for data submission.
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Project Achievement: Financial Inclusion w/Sterling Bank In
meeting up with the Central Bank of Nigerias mandate to address the
unbanked population, Secure ID recently partnered with Sterling
Bank to provide a new Biometric Identification Card to drive
financial inclusion in the country, delivery financial services at
an affordable cost to the disadvantaged and low income segments of
the society.