8/7/2019 Retail Market Ting

1/19

Roll No. 04

RETAIL MARKETTING

Types of stores

8/7/2019 Retail Market Ting

2/19

Roll No. 04

Types of Retailer

Classification

Store based Non-store based

ownership Strategy mix

Service

v/s Goods mix

Food oriented Gen. Merchandise

8/7/2019 Retail Market Ting

3/19

Roll No. 04

Convenience store

Conventional Super market

Food based super market

Combination store

Box store

Warehouse store

FOOD ORIENTED RETAILERSFOOD ORIENTED RETAILERS

8/7/2019 Retail Market Ting

4/19

Roll No. 04

Convenience store

Near residential area

Long hours

Limited merchandise

High price & high turnover 3000-8000 sq ft area

8/7/2019 Retail Market Ting

5/19

Roll No. 04

Conventional Supermarket

Similar to dept stores

Limited revenue from Gen. merchandise

Self service (reduced cost & large volume)

EDLP

8/7/2019 Retail Market Ting

6/19

Roll No. 04

Food-based supermarket

Large & more diversified than con.sup.

25000-50000 sq ft

th revenue from Gen. merchandise

Almost all household needs under 1 roof

8/7/2019 Retail Market Ting

7/19

Roll No. 04

Combination store

Super market + Gen. merchandise

> 40% Gen. merchandise sales

Food store as well as drug store

30000-100000 sq ft Comparitively low prices

8/7/2019 Retail Market Ting

8/19

Roll No. 04

Box (limited line) store

Small food based discount store

Limited hours, services & stock

Self service

Discounted price

8/7/2019 Retail Market Ting

9/19

Roll No. 04

Warehouse stores

Discount stores

Limited service

No surety about availability

Warehouse showroom

Catalog showroom

Hyper market

Warehouse club

8/7/2019 Retail Market Ting

10/19

Roll No. 04

GEN MERCHANDISE RETAILERSGEN MERCHANDISE RETAILERS

Specialty stores

Variety Stores

Department Stores

Off price retailers

Membership Club

Flea market

8/7/2019 Retail Market Ting

11/19

Roll No. 04

Specialty stores

Specialized base

Particular product with deep asortment

Selected customers

Can be single line or limited line

Category killer (enormous selection)

8/7/2019 Retail Market Ting

12/19

Roll No. 04

Variety stores

Deep assortment of inexpensive goods

Also called as 5 & 10 cent stores

Dying

8/7/2019 Retail Market Ting

13/19

Roll No. 04

Department stores

Wide variety & deep assortment

Organized in departments

Different product line (unlike specialty)criteria (U.S. Bureau of census)

1. Min 50 empolyee

2. 20% from apparel & soft goods

3. Household products & dry goods, with furniture, homeappliences, t.v & radio

4. Annual sales under $10 million

5. Single product line should be

8/7/2019 Retail Market Ting

14/19

Roll No. 04

Traditional Dept

Avg quality

Min customer service

Full-line discount dept

High volume

Low cost Centralized check out

Brands

8/7/2019 Retail Market Ting

15/19

Roll No. 04

Off price retailer

Branded soft goods at low prices

Off season

Result of non successful sale campaign

classification

1. Out let stores

2. Close outlet stores

3. Single price outlet stores

8/7/2019 Retail Market Ting

16/19

Roll No. 04

Membership club

For price conscious customers

Annual fee for membership

Direct merchandise from manufacturer

Wholesale club/centre, ware house club

8/7/2019 Retail Market Ting

17/19

8/7/2019 Retail Market Ting

18/19

Roll No. 04

Service v/s goods retail mixService v/s goods retail mix Result of competition (attract customers)

Sale or rental of intangible activity

Service without goods (pure) With goods

1. Rental goods service

2.

Owned goods service3. Non goods service

8/7/2019 Retail Market Ting

19/19

Roll No. 04