21/04/2010 12:00Retail Jeweller - Jewellers advised to protect their brand with a trade mark

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Jewellers advised to protect their brandwith a trade mark

29 Jan 2010 | View Readers CommentsKate DonovanJewellers are among those puttingtheir brand at risk by failing to register a trademark.

A survey of 345 small businesses by Trade MarkDirect has revealed that 78% of small businessesin the fashion and retail sectors are failing toregister a trade mark.

The survey also showed that 31% of the small fashion and retail firms asked, hadfound that 31% had not registered their name or brand as a trade mark because theyfelt that it wasn't important to their company. According to online trade markregistration service Trade Mark Direct, these businesses are putting their reputation,and the money they have spent on branding, at risk.

Businesses that delay registering their trade mark risk their name being registered bya competitor, or later discovering that the name doesn't comply with trade mark lawwhen they do apply.

While names such as Gucci are well-protected by trade mark law, smaller firmsshould also be considering how to safeguard their label.

Trade Mark Direct director Mark Kingsley-Williams said: "This research highlights thecommon misconceptions about trade marks that many retail and fashion businessesshare.

"What's concerning is that so few businesses in these industries realise how importantgetting the right protection for their name or logo is. In an industry as creative as retailjewellery, imitation is common, and protecting your business's identity becomes evenmore important."

Related news: Business/Markets UK News

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21/04/2010 12:00Retail Jeweller - Jewellers advised to protect their brand with a trade mark

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