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8/14/2019 Retail Industry Analysis Final
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Retail Sector Analysis
Presented by:
SomeshBorse
Shaikh Moin
The NIS Academy, Aurangabad
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INTRODUCTION
Retaillier- meaning to break the bulk
Involves direct interface with the customer
Retail industry : sales of $7.2 trillion worldwide
Every 10th billionaire in the world is a retailer
RETAILSECTOR
ORGANISEDSECTOR UNORGANISEDSECTOR
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Indian Retail Scenario
Total Private Consumption Expenditure in India 450 Billion USD
Retail Sale 215 Billion USD (55%)
Organized Retail 11 Billion USD (3%)
Retailing 35% of GDP
Outlet Estimates Over 12 Million
Format Only 4% larger than 500 sq.ft.
Second Largest Employer after Agriculture(8%)
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RETAIL SECTOR IN INDIA
ORGANISED
RETAILING
At present Rs 55000 croremarket
Projected growth at 25%-30%per annum
Contribution to total retailing
sales likely to rise to 9% by 2010
UNORGANISEDRETAILING
Accounts for almost 97%
of the retail sector
Dominated by traditionalforms of retailing
Commonly known asmom & pop stores
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6
194
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0
50
100
150
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250300
2004 2006 2008E 2010E
Indian Retail Industry Size
Unorganised Retailing
US Dollars in
Billions
Source: The Marketing Whitebook 2006
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Indian Retail
Entities established prior to 1997 -
Allowed to continue with their existing foreign
equity components.
No FDI restrictions in the retail sector pre-1997
(Foodworld )
51:49 JV between RPG and Dairy FarmInternational
Leading food retailer in India now(Mc Donalds)
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RETAIL FORMATS IN INDIA
MODERN RETAIL FORMAT
Department stores (Shoppers Stop)Hyper-markets (Big Bazaar)Branded Stores (Allen Solly)
Specialty stores (Planet M)Super-markets (Foodworld)Discount stores (Subhiksha)Entertainment (Inox)
TRADITIONAL RETAIL FORMATCorner kirana storeWeekly haats
Street markets
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Indian Scenario
Demographics
Population : 1105 mn
Population Growth : 1.6%
Median Age : 25 years
Urban Population : 29%
GDP Per capita (approx) : US$ 750
Souce KSA Technopak 2005
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Potential of Retail in India At 271 million, one of the largest consuming base in the world, forming
27% of the total population
A high spending community below 45 years comprises 81 percent of thepopulation
Increased literacy from 44% in 1965 to 70% in 2003.
Increase in media penetration to 38-million cable-TV households and 80-million TV households in 2001.
In spite of all the above factors organized retail stands at 2-3 per cent inIndia compared to 85% in USA, 40% in Thailand, 55% in Malaysia and
20% in China
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FDI ..
51% FDI allowed in single brand retailing
Opening up of certain retail sectors forforeign direct investment (FDI).
The four sectors are electronic goods,Office equipments & stationery, sportsgoods, and building equipment.
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Modern retail Formats
38%
11%9%
9%
3%3% 3%4%
7%
8%
3% 2%
Clothing Textile & Fashion accessories Food & Grocery
Footwear Consumer Durables
Furniture Books & Catering Services
Watches Health & Beauty
Music & Gift Mobile Phones
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MAJOR PLAYERS IN INDIA
PROMOTERS BRANDS
RPG Food World
PRIL Pantaloons,
Big Bazaar
Tata Grp Westside, Trent, CCD
K.Raheja Shoppers Stop
R.Raheja Globus
ITC Wills Life Style
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Key Drivers of Retail Sector
Supply chain
Increase in income
Working women Customer analysis
Work force
Demand for global brands
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Strengths
Recognition as an industry.
India tops the annual list of most attractivecountries for international retail expansion
Growing disposable income of the urban Indian
consumer.
Availability of manpower.
Technology-intensive industry.
Least saturated of all global markets studied.
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Weakness
Fast changing needs of consumer FDI norms LAND & PROPERTY
Gap between supply and demand
Only Indians can own property in IndiaHigh stamp duty on propertyLease alone costs 6%-10% of sales
LABOUR LAWS
Restricted working hoursHiring part-time workers difficult
TAXESHigh corporation tax
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Opportunities India is amongst the least saturated of all major global markets in
terms of penetration of modern retailing formats
Players emerging across formats and product categories
Rapid Expansion for all players
The Shopping Mall formats are fast evolving
Partnering among Brands, retailers, franchisees, investors and malls
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Threats
Barriers to FDI which limits entry of globalplayers and limits exposure to bestinternational practices
Poor Infrastructure which restricts retailgrowth, creates supply chain bottlenecks
and increases wastage of farm produce 2008s economic crisis create some bad
effect on sector.
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Pantaloons
Indias LARGESTRetailer 99 Outlets
25 Cities 3 mn Sq. ft. Retail Space
12,000 Employes
8,000 Customers a day Targeted sales of Rs. 9000 Crore and
30mn sq ft space by 2010.
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Shoppers Stop
20 Large Departmental Stores
About 1 mn sq. ft. Retail Space
2,400 Employes.
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Reliance
Rs. 30,000 cr ($ 6.67 bn) investment
expected sales of Rs. 90,000+ cr ($ 20 bn)by 2009-10
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RPG
Planning IPO,
450+ MusicWorld,
50+ Spencer's Hyper covering 4 mn sq ftby 2010
Lifestyle : Rs. 450+ cr ($ 90 mn)investment in next 5 years to expand onMax Hypermarkets & value retail stores,Home & Lifestyle Centres.
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Subhiksha
750 stores
Rs. 650+ cr ($ 145 mn) sales by March2007
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Vishal Group
Plans include an IPO
investment close to Rs. 1250 cr ($ 278mn) by 2010,
targeting 220 outlets, taking its cumulativeretail space to 5 mn sq ft and salesturnover of Rs. 5000 cr ($ 1 bn+).
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Bharati Group
Plans Rs. 31,500 cr (US$ 7 bn)investment in creating retail network in thecountry including 100 hypermalls
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Foreign Players
Metro AG and Shoprite already operating
Tesco and Carrefour expected to operate soon
Wal-Mart has already sined a JV with the Bharti Group
Woolworths (Dick Smith Electronics - durable retail arm)recently started their operations through a JV with Tatas
with plans to open 60 Croma stores by 2009.
French retailer Geant is also expected to beginoperations in India soon.
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Conclusion
The new culture of superstores & malls has changed the waybusiness is done.
Royal treatment for the customers.
Retail transformation has already started bringing in largerinterest from International Brands / formats.
2008s Economic crisis find out new ideas in the sector.
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Hierarchy in Retail
Higher Positions
Corporate, Zonal and Regional Positions
Mid Level PositionsStore Manager, Asst. Stores Manager, FloorSupervisors, Team Leaders, VisualMerchandisers, In-store Marketing
Present Opportunities
Frontline Sales, Customer ServiceAssociates, Backhand operations
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Thank You
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