Retail Display Systems & Aluminium Extrusions were introduced to the retailer in November 2010 when we were approached by the interior designer working on the project. We were tasked

Retail Display Systems & Aluminium Extrusions

by DIA

Designs in Aluminium, now trading as DIA Systems Limited, was

established in 1997 and has now become a global force within the

retail and shopfi tti ng industry.

Starti ng with only a handful of profi les which were sold within the

UK, we now sell to over 20 countries world wide and stock over 120

products. We understand the needs for working within the shop fi tti ng

industry and pride ourselves on the service and quality we off er as well

as ensuring that the products are delivered to your exact specifi cati ons.

We have expanded into Central America, with our fi rst offi ce now open

in Mexico (see back cover for contact details).

Telephone: +44 (0) 1273 582241 Email: [email protected] Website: www.diagroup.co.uk2

Why DIASystems?

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Retailers Using Our Products

Our brief came direct from the now well-established British lingerie brand, Boux Avenue. Owned by retail magnate Theo Paphitis, the brand and first stores were launched in April 2011 in multiple locations across the UK. We were introduced to the retailer in November 2010 when we were approached by the interior designer working on the project.

We were tasked with designing and manufacturing a competitively priced system that would complement the high specification store design and lingerie.

These products included FMR002 slotted tracks, forward arms and a range of side and front hanging rails. The equipment provided has been constantly developed to meet changing needs.

We have worked closely with Boux to ensure we have met the needs of their growing store portfolio.

As of December 2015 Boux Avenue have 28 stores in the UK as well as an expanding international estate across 11 countries.

Boux Avenue – Oxford Street


House of Fraser, established in 1849, is a Briti sh department store who incorporate some of the biggest brands in the retail industry. Their unrivalled portf olio includes Barbour, Ulti mo, Fred Perry, Hugo Boss as well as their own in-house brands such as Army Navy, Label Lab and Howick. Whilst exhibiti ng at Euroshop, a retail and design exhibiti on in Dusseldorf Germany, we were approached by the Director of Store Development.

Following our introducti on at Euroshop, we were given an opportunity to supply all of their standard steel retail display equipment and aluminium uprights.

Our producti on faciliti es in the Far East allowed bulk quanti ty producti on matched with our stock holding facility in the UK, which accommodated the fl exibilityfor their multi -store refurbishment programme.

House of Fraser – Bath

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Step2wo are a renowned high end children’s shoe brand, launched in 2007 by two British designers, who come from four generations of shoe-makers. We were first introduced to the designers working on Step2wo at the Retail Design Expo in London 2015. They were looking to implement a new in-store concept to roll out across multiple large, prestigious, department stores. After discussing our wide array of products, they felt that our circular four-way post would best fit their edgy yet elegant brand in offering them a free-standing system. During the weeks after the show, we worked closely on designing a top/bottom spigot for fixing the post to the ceiling and the floor, as well as an alternative system to use when fixtures to floors and ceilings were not possible.

The system has now been successfully installed into areas within Selfridges (Oxford Street) and Fenwicks (Brent Cross).

Step2wo London – Selfridges, London


A fellow British establishment, the doors of Lords of Notting Hill first opened in 1984 in Westbourne Grove, London. They now have six stores based around central London and stock products to cover all aspects of the modern day home. We again met the retailer and store designer at The Retail Design Expo in London, where they approached us with the need for a new concept to allow merchandising flexibility whilst ensuring their stores remained a comfortable and inviting space for their customers to browse in. We worked directly with the designer who outlined their requirements, mainly a high quality system to match the high quality products they offer. We were able to recommend products such as our single slotted tracks, aluminium panels and mild steel shelf brackets, all of which have been included in the new design concept. These products allowed a visually aesthetic system.

Lords of Notting Hill – St John’s Wood

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Slott ed Secti ons30mm Pitch





We are specialist stockists of aluminium extrusions for

shopfi tti ng and retail displays. We have an extensive range of

recessed slott ed secti ons, aluminium panels and angles, which

are available in an array of fi nishes. All of our aluminium products

are manufactured within the UK to ensure quality and effi ciency.

Please browse through our comprehensive selecti on of stock

items on our website www.diagroup.co.uk and do not hesitate

to enquire should you require any further informati on.

Extrusions for Retail, Joinery and Shopfi tting

Other GlassSecti ons & U

Channels

Perimeter Secti onsfor 18mm Board

Aluminium SlatwallPanels

Slatwall Inserts

Unequal and EqualAngles


Ticket Strips & HalfRounds

Mirror Trim

Horizontal ShelfHolders

Oddments & New

External CornerSecti ons


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Shelf Brackets

Shelf brackets are designed to suit the client’s requirement, whether to hold a glass or MDF shelf. Finishes

such as polished bright plated, nickel plated and powder coated can be

offered. The bracket will be designed to suit the slotted upright of choice.


Our retail display systems were introduced in recent years

to compliment the specialist aluminium extrusions we stock.

This allows retailers, shopfitters and designers to use DIA

Systems as a one stop shop for design, manufacture and

stocking of the complete retail display system. We have the

expertise to design bespoke shelf brackets, display rails and

forward arms. Smaller quantities of steel display equipment are

manufactured within the UK and for larger quantities we can

offer clients the option of Far East production to reduce costs.

Retail Display Systems

Forward Hanging Accessories

Forward Hanging Accessories are designed to suit the client’s

requirement. Finishes such as polished bright plated, nickel plated and powder coated can be offered. The bracket will be designed to suit

the slotted upright of choice.

Display Rails

Display rails are designed to suit the client’s requirement. Finishes such as

polished bright plated, nickel plated and powder coated can be offered. The bracket will be designed to suit

the slotted upright of choice.

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Horizontal System

Horizontal shelf holder accessories are a sleek display system to

complement our aluminium shelf holders. Accessories are available in matt chrome and polished chrome.


Socket System

Created as an alternative to the horizontal system and vertical

system, the socket system is perfect for minimalist displays. The sockets

are available in a matt chrome with the accessories in a brushed

chrome finish.

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Anodising

Any of our stock profi les can be anodised silver, black, bronze or gold. This off ers a high level of protecti on, a superior look and fi nish that can only be achieved through anodising. We can off er standard decorati ve anodising to a level of AA5 microns, but also if required supply anodised to AA25 microns for external use.


At DIA Systems, as well as off ering the profi les we keep in stock,

we also work closely with clients to produce bespoke secti ons that

are designed to suit their needs. If a client has a sketch, drawing,

or even just an idea, we can help realise such systems.

All of our stocked profi les can be anodised or powder coated to

meet the customer’s requirement; some items we stock are held in

Anodised, Etched, Natural or Polished fi nish.

If you would like more informati on on our bespoke services, or any

of our standard products, please do not hesitate to get in touch.

BespokeServices

Powder Coati ng

We can off er customers an unrivalled quality of fi nish and durability through our preparati on and pre-treatment for electrostati c powder coati ng for internal or external applicati ons. We off er a full range of RAL and BS colours to meet your specifi cati on.

Bespoke Extrusions

Working from a client’s sketch or design, we can produce a bespoke extrusion to meet almost any design requirement. We can off er design advice, sample runs and small or large producti on runs. High quality bespoke profi les we can produce are off ered within very short lead ti mes.

Chemically Brightening and Linishing

We can off er a fi nish that replicates stainless steel on our aluminium profi les, through linishing and chemically brightening either light bronze or silver. We can linish almost any profi le and combine with a black/bronze polished fi nish.

These fi nishes have been widely used as an alternati ve to heavy/costly stainless steel angles to fi nish off columns or high quality parfumerie units.

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European Offi ceDayton HouseBolney Avenue, PeacehavenEast Sussex, BN10 8HFEnglandWeb: www.diagroup.co.ukTel: +44 (0) 1273 582241Email: [email protected]

Central America Offi ceAvenida Paseo de la Reforma 2513Colonia Real de las LomasC.P. 11920, México, D.F.MéxicoWeb: www.diagroup.mxTel: +52 55 2167 1690Email: [email protected]

Documents

Retail Display Systems & Aluminium Extrusions were introduced to the retailer in November 2010 when we were approached by the interior designer working on the project. We were tasked