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Retail Buying six-month buying plan
Citation preview
Neiman Marcus
Paige Shanley Retail Buying
Table of contents
• Store Profiles
• Customer Profiles
• Six-Month Business Plan
• Stock Assortment and Class Plans
• Market Purchases
• Marketing Plan
Store Profile: Chicago, IL
737 North Michigan Avenue Chicago, IL 60611
This Neiman Marcus is a free standing store located on Chicago’s Magnificent Mile. The store is 188,000 square feet and has a unique arch entrance. While entering the store, the customer can hear the soft music, see the white marble throughout, and be overcome by a luxurious feeling. The interior of the store is very bright and spacious. The ceilings are high and the fixtures are very modern, consisting of silver and glass. As for the middle of the store, it has slim escalators extending to each floor. This store also has two restaurants called The Fresh Market and The Zodiac. The location of merchandise is as follows:
• 1st Floor- Accessories, Cosmetics, and Men’s Furnishings
• 2nd Floor- Women’s Apparel, Shoes, and Men’s Apparel
• 3rd Floor- Women’s Apparel
• 4th Floor- Children’s Apparel, Gifts, and Intimates
Store Profile: San Diego, ca
7027 Friars Road San Diego, CA 92108
This Neiman Marcus is part of the Fashion Valley Mall- a outdoor shopping center featuring 200 stores, restaurants, and a movie theatre. The store’s exterior is a dark brick and surrounded by palm trees. This store is over 100,000 square feet and has a restaurant called The Zodiac. The store can be entered from inside or outside the mall. Once inside the store, the merchandise is illuminated brightly and is spread evenly throughout the store. The light-colored marble and high-end fixtures create a feeling of luxury. Also, while traveling throughout the store the customer can listen to a form of muzak music and experience an art fixture of cascading butterflies near the escalators. As for the location of merchandise, it is as follows:
• 1st Floor- Cosmetics, Shoes, and Accessories
• 2nd Floor- Women’s Apparel
• 3rd Floor- Gifts and Women’s Apparel
Store Profile: Short hills, nj
1200 Morris Turnpike Short Hills, NJ 07078
This Neiman Marcus is part of The Mall at Short Hills- a shopping destination with 160 specialty stores and restaurants. The exterior of the store is white stone and consists of 138,000 square feet. This store not only is a retailer, but also has a NM Café located inside. From the inside of the mall, the store is located at one end next to Nordstrom, however the store can also be entered from the mall’s exterior. This store is also known for its bright, light interior. This interior has contemporary fixtures and high ceilings that also have an art fixture of cascading butterflies near the escalators. This modern and bright interior creates an airy sense of luxury for the consumer. The location of merchandise is listed by floor as follows:
• 1st Floor- Accessories, Men’s Furnishings, and Cosmetics
• 2nd Floor- Women’s Apparel, Shoes, Intimates
• 3rd Floor- Gifts and Couture
Customer profile: Chicago, il
Geographic: Region: Chicago, Illinois 60611 City Size: 26,500+ Urban/Rural: Urban Climate: Seasonal warm and cold
Demographics: Age: 30-39 Sex: Female Family Life Cycle: Married Income: $50,000+ Education: College Graduate Occupation: Management/Professional Religion: All Ethnic Background: All
Psychographics: Social Class: Middle to Upper Class Personality: Achiever, Positive, Sociable Life-style: Reformer, Independent Likes: Quality, Simplicity, Family and Friends, Work, Charity Dislikes: Eccentric fashion and Using others for personal growth
Customer profile: San Diego, ca
Geographic: Region: San Diego, California 92108 City Size: 11,600+ Urban/Rural: Urban Climate: Warm
Demographics: Age: 20-29 Sex: Female Family Life Cycle: Single Income: $35,000+ Education: College Bachelor's Degree Occupation: Management/ Professional Religion: All Ethnic Background: All
Psychographics: Social Class: Middle to Upper Class Personality: Energetic, Outgoing Life-style: Explorer, Independent Likes: Trying to new trends, Yoga, Recycling, Reading magazines Dislikes: Reality TV and Mainstream fashion
Customer profile: Short hills, nj
Geographic: Region: Short Hills, New Jersey 07078 City Size: 12,800+ Urban/Rural: Urban Climate: Seasonal warm and cold
Demographics: Age: 40-49 Sex: Female Family Life Cycle: Married with kids Income: $100,000+ Education: College Graduate Occupation: Management/ Professional Religion: All Ethnic Background: All
Psychographics: Social Class: Upper Class Personality: Confident, Organized, Focused Life-style: Suceeder, Status Likes: Prestige, Events, Fashion, Exercise, Media, Designer Dislikes: Cleaning and Calories
Customer Profile Comparisons
26,522
11,640 12,849
0
5,000
10,000
15,000
20,000
25,000
30,000
Chicago San Diego Short Hills
Num
ber
of
Peo
ple
Location
Population
80.1%
68.4%
87.9%
9.4% 8.1% 8.4%3.6%
13.0%
1.5%0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Chicago San Diego Short Hills
Location
Race
White
Asian
Hispanic/Latino
Customer Profile Comparisons
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
Chicago San Diego Short Hills
Location
Age
20-29 Years
30-39 Years
40-49 Years
38.6%
49.0%
15.8%
43.1%
31.1%
75.6%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
Chicago San Diego Short Hills
Location
Marital Status
Single
Married
Customer Profile Comparisons
73.5%
49.3%
79.2%
Education: BA Degree or Higher
Chicago
San Diego
Short Hills
$69,889
$42,626
$185,466
$0$20,000$40,000$60,000$80,000$100,000$120,000$140,000$160,000$180,000$200,000
Chicago San Diego Short Hills
Location
Median Income
70.1%
48.1%
66.0%
22.9%31.0%
26.4%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
Chicago San Diego Short Hills
Location
Occupation
Management/Professional Sales/Office
Impact from Customer Comparisons
• Population in Chicago is higher because of apartment buildings.
• Chicago could carry a wider variety of merchandise because of the population and broader market.
• The age comparisons could impact the merchandise such as size and colors. San Diego has a younger market so they might be more open to bright colors, need smaller sizes, and want the newest trend.
• Marital status comparisons also show that most of the population in Short Hills are married so this market could prefer sophisticated dresses. Also, San Diego’s population is more single, which could mean they have more discretionary income and more to spend on apparel.
• The education, income, and occupation comparisons could impact the style of merchandise the customer prefers. The San Diego market is younger, has a low median income, and has the lowest percentage in education. This could impact that this target market will need dresses to wear for all different occasions like interviews and cocktail, as well as prefer low-priced merchandise.
• The Short Hills market makes a very high income, so they would prefer more designer or high priced merchandise. They would need apparel for work and large events.
Six Month Business Plan !"#$%&'(")*%+,'-'
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Actual - Last Year
Plan Aug Sept Oct Nov Dec Jan Total :12;"*&<".=>/?)
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Plan - This Year
Plan Aug Sept Oct Nov Dec Jan Total :12;"*&<".=>/?)
@%$3</)2(&'2/1= 7A63D DB739 77B3F 7AC39 7E73I 6CC39 6E7I3C G6AF3B&&&&&&&&&&&&&&&DC3CH
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Class
plan
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Plan - This Year 014 54 54 064 034 064
Plan AUG SEPT OCT NOV DEC JAN Total
7+8.9)'-:%;-),< 16.1 =0.6 05.6 15.5 =5.5 10.5 03=.=
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H'I%9)'-:%;-),< =0.6 05.6 15.5 =5.5 10.5 03.B 0>3.?
Plan - This Year 1?4 134 134 164 114 114
Plan AUG SEPT OCT NOV DEC JAN Total
7+8.9)'-:%;-),< 6?.= 0?1.0 >B.5 6B.= >=.6 =6.1 ==B.?
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H'I%9)'-:%;-),< 0?1.0 >B.5 6B.= >=.6 =6.1 =?.B =1B.@
Plan - This Year 064 014 064 114 1?4 054
Plan AUG SEPT OCT NOV DEC JAN Total
7+8.9)'-:%;-),< 15.1 [email protected] =1.1 6>.1 65.> 15.? 11B.1
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Plan - This Year 164 134 134 1?4 1?4 164
Plan AUG SEPT OCT NOV DEC JAN Total
7+8.9)'-:%;-),< 65.= 0?1.0 >B.5 60.0 65.> =@.= [email protected]
;#"+$ 0?.6 10.B 01.B 5.5 0?.6 5.? @1.>
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Plan - This Year 064 014 0?4 34 54 34
Plan AUG SEPT OCT NOV DEC JAN Total
7+8.9)'-:%;-),< 15.1 [email protected] 1=.? 01.= 0B.6 B.= 0=B.=
;#"+$ 3.0 0?.0 6.B 1.@ 6.1 1.? =?.?
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Plan - This Year 034 034 034 064 064 034
Plan AUG SEPT OCT NOV DEC JAN Total
7+8.9)'-:%;-),< =1.1 31.5 =3.5 15.5 =6.? 16.B 10B.6
;#"+$ 3.B 0=.> @.B 3.1 @.= >.6 [email protected]
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Results
!"#$$%&"#'
&()*+,-%&"#'./"$/ 0123200
456 78&9 :!9 ;:< =8! >4; 9:94?
@5=689 11A.B CAA.3 AA.B 0DA.1 C03.1 1D.E AF0.0
7&8;9 11A.E D AA.B 0DA.0 D 1D.E AFD.F
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AUGUST PURCHASES
AUGUST: STRAPLESS
Vendor Name Rachel Zoe
Ship Date 8/1- 8/15
NOTES
Total Cost $4,480.00
Total Retail $10,400.00
Total Units 32
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-RZ01 Stpls LBD Black 0 1 1 1 3 $140.00 $325.00 $420.00 $975.00
2 3 1 2 6 $140.00 $325.00 $840.00 $1,950.00
4 3 2 2 7 $140.00 $325.00 $980.00 $2,275.00
6 3 2 2 7 $140.00 $325.00 $980.00 $2,275.00
8 3 2 1 6 $140.00 $325.00 $840.00 $1,950.00
10 1 1 1 3 $140.00 $325.00 $420.00 $975.00
32 $4,480.00 $10,400.00
!"2+%-
AUGUST: STRAPLESS
Vendor Name
Ship Date 8/1- 8/15
NOTES
Total Cost $4,676.00
Total Retail $10,864.00
Total Units 28
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-BC01 Stpls Txt-B Cream 0 1 1 1 3 $167.00 $388.00 $501.00 $1,164.00
2 2 1 2 5 $167.00 $388.00 $835.00 $1,940.00
4 2 2 2 6 $167.00 $388.00 $1,002.00 $2,328.00
6 2 2 2 6 $167.00 $388.00 $1,002.00 $2,328.00
8 2 2 1 5 $167.00 $388.00 $835.00 $1,940.00
10 1 1 1 3 $167.00 $388.00 $501.00 $1,164.00
28 $4,676.00 $10,864.00
!"2+%-
BCBG MaxAzria
AUGUST: STRAPLESS
Vendor Name
Ship Date 8/1- 8/15
NOTES
Total Cost $2,394.00
Total Retail $5,565.00
Total Units 7
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-AM01 Stpls Pnt Ptl-B Dark Print 0 0 0 0 0 $342.00 $795.00 $0.00 $0.00
2 1 0 0 1 $342.00 $795.00 $342.00 $795.00
4 1 1 0 2 $342.00 $795.00 $684.00 $1,590.00
6 1 1 0 2 $342.00 $795.00 $684.00 $1,590.00
8 1 1 0 2 $342.00 $795.00 $684.00 $1,590.00
10 0 0 0 0 $342.00 $795.00 $0.00 $0.00
7 $2,394.00 $5,565.00
!"2+%-
McQ Alexander McQueen
AUGUST: ¾ and long sleeve
Vendor Name Alice & Olivia
Ship Date 8/1- 8/15
NOTES
Total Cost $3,968.00
Total Retail $9,207.00
Total Units 31
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-AO01 3/4S Pnt Satin Red Print 0 2 1 1 4 $128.00 $297.00 $512.00 $1,188.00
2 2 1 2 5 $128.00 $297.00 $640.00 $1,485.00
4 3 2 2 7 $128.00 $297.00 $896.00 $2,079.00
6 3 2 2 7 $128.00 $297.00 $896.00 $2,079.00
8 2 2 1 5 $128.00 $297.00 $640.00 $1,485.00
10 1 1 1 3 $128.00 $297.00 $384.00 $891.00
31 $3,968.00 $9,207.00
!"2+%-
AUGUST: ¾ and long sleeve
Vendor Name Nicole Miller
Ship Date 8/1- 8/15
NOTES
Total Cost $5,104.00
Total Retail $11,890.00
Total Units 29
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-NM01 L/S Lace Black 0 1 1 1 3 $176.00 $410.00 $528.00 $1,230.00
2 2 1 2 5 $176.00 $410.00 $880.00 $2,050.00
4 3 2 2 7 $176.00 $410.00 $1,232.00 $2,870.00
6 2 2 2 6 $176.00 $410.00 $1,056.00 $2,460.00
8 2 2 1 5 $176.00 $410.00 $880.00 $2,050.00
10 1 1 1 3 $176.00 $410.00 $528.00 $1,230.00
29 $5,104.00 $11,890.00
!"2+%-
AUGUST: ¾ and long sleeve
Vendor Name 2 B Rych
Ship Date 8/1- 8/15
NOTES
Total Cost $3,712.00
Total Retail $8,642.00
Total Units 29
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-2B01 L/S Shr Pnt Muti Print 0 1 1 1 3 $128.00 $298.00 $384.00 $894.00
2 2 2 1 5 $128.00 $298.00 $640.00 $1,490.00
4 2 2 2 6 $128.00 $298.00 $768.00 $1,788.00
6 2 2 2 6 $128.00 $298.00 $768.00 $1,788.00
8 2 1 2 5 $128.00 $298.00 $640.00 $1,490.00
10 2 1 1 4 $128.00 $298.00 $512.00 $1,192.00
29 $3,712.00 $8,642.00
!"2+%-
AUGUST: ¾ and long sleeve
Vendor Name Trina Turk
Ship Date 8/1- 8/15
NOTES
Total Cost $3,480.00
Total Retail $8,100.00
Total Units 30
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-TT01 L/S BubbleSl Off-White 0 1 1 1 3 $116.00 $270.00 $348.00 $810.00
2 2 1 2 5 $116.00 $270.00 $580.00 $1,350.00
4 3 2 2 7 $116.00 $270.00 $812.00 $1,890.00
6 3 2 2 7 $116.00 $270.00 $812.00 $1,890.00
8 2 2 1 5 $116.00 $270.00 $580.00 $1,350.00
10 1 1 1 3 $116.00 $270.00 $348.00 $810.00
30 $3,480.00 $8,100.00
!"2+%-
AUGUST: ¾ and long sleeve
Vendor Name Vince
Ship Date 8/1- 8/15
NOTES
Total Cost $2,933.00
Total Retail $6,825.00
Total Units 7
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-VN01 3/4S Leather Black 0 0 0 0 0 $419.00 $975.00 $0.00 $0.00
2 1 0 0 1 $419.00 $975.00 $419.00 $975.00
4 1 1 0 2 $419.00 $975.00 $838.00 $1,950.00
6 1 1 0 2 $419.00 $975.00 $838.00 $1,950.00
8 1 1 0 2 $419.00 $975.00 $838.00 $1,950.00
10 0 0 0 0 $419.00 $975.00 $0.00 $0.00
7 $2,933.00 $6,825.00
!"2+%-
AUGUST: tank and one shoulder
Vendor Name Alice & Olivia
Ship Date 8/1- 8/15
NOTES
Total Cost $4,402.00
Total Retail $10,230.00
Total Units 31
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-AO02 O/S Overlay Black 0 1 1 1 3 $142.00 $330.00 $426.00 $990.00
2 2 1 2 5 $142.00 $330.00 $710.00 $1,650.00
4 3 2 2 7 $142.00 $330.00 $994.00 $2,310.00
6 3 2 2 7 $142.00 $330.00 $994.00 $2,310.00
8 3 2 1 6 $142.00 $330.00 $852.00 $1,980.00
10 1 1 1 3 $142.00 $330.00 $426.00 $990.00
31 $4,402.00 $10,230.00
!"2+%-
AUGUST: tank and one shoulder
Vendor Name Alice & Olivia
Ship Date 8/1- 8/15
NOTES
Total Cost $3,584.00
Total Retail $8,316.00
Total Units 28
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-AO03 O/S Sheer Gather Bordeaux 0 1 1 1 3 $128.00 $297.00 $384.00 $891.00
2 2 1 2 5 $128.00 $297.00 $640.00 $1,485.00
4 2 2 2 6 $128.00 $297.00 $768.00 $1,782.00
6 2 2 2 6 $128.00 $297.00 $768.00 $1,782.00
8 2 2 1 5 $128.00 $297.00 $640.00 $1,485.00
10 1 1 1 3 $128.00 $297.00 $384.00 $891.00
28 $3,584.00 $8,316.00
!"2+%-
AUGUST: tank and one shoulder
Vendor Name Helmut Lang
Ship Date 8/1- 8/15
NOTES
Total Cost $3,584.00
Total Retail $8,330.00
Total Units 14
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-HL01 WhtPaint Tank D Black/White 0 1 0 0 1 $256.00 $595.00 $256.00 $595.00
2 1 0 1 2 $256.00 $595.00 $512.00 $1,190.00
4 1 1 1 3 $256.00 $595.00 $768.00 $1,785.00
6 1 1 1 3 $256.00 $595.00 $768.00 $1,785.00
8 1 1 1 3 $256.00 $595.00 $768.00 $1,785.00
10 1 1 0 2 $256.00 $595.00 $512.00 $1,190.00
14 $3,584.00 $8,330.00
!"2+%-
AUGUST: tank and one shoulder
Vendor Name Kelly Wearstler
Ship Date 8/1- 8/15
NOTES
Total Cost $1,883.00
Total Retail $4,375.00
Total Units 7
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-KW01 O/S DrapeD Dark Print 0 0 0 0 0 $269.00 $625.00 $0.00 $0.00
2 0 0 0 0 $269.00 $625.00 $0.00 $0.00
4 1 1 1 3 $269.00 $625.00 $807.00 $1,875.00
6 1 1 1 3 $269.00 $625.00 $807.00 $1,875.00
8 1 0 0 1 $269.00 $625.00 $269.00 $625.00
10 0 0 0 0 $269.00 $625.00 $0.00 $0.00
7 $1,883.00 $4,375.00
!"2+%-
AUGUST: a-line
Vendor Name DVF
Ship Date 8/1- 8/15
NOTES
Total Cost $4,396.00
Total Retail $10,220.00
Total Units 28
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-DF01 S/S Wrap D Red 0 1 1 1 3 $157.00 $365.00 $471.00 $1,095.00
2 2 2 1 5 $157.00 $365.00 $785.00 $1,825.00
4 2 2 2 6 $157.00 $365.00 $942.00 $2,190.00
6 2 2 2 6 $157.00 $365.00 $942.00 $2,190.00
8 2 2 1 5 $157.00 $365.00 $785.00 $1,825.00
10 1 1 1 3 $157.00 $365.00 $471.00 $1,095.00
28 $4,396.00 $10,220.00
!"2+%-
AUGUST: a-line
Vendor Name Milly
Ship Date 8/1- 8/15
NOTES
Total Cost $4,650.00
Total Retail $10,800.00
Total Units 30
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-ML01 Sheer S/S A-Line Black 0 2 1 1 4 $155.00 $360.00 $620.00 $1,440.00
2 2 2 1 5 $155.00 $360.00 $775.00 $1,800.00
4 2 2 2 6 $155.00 $360.00 $930.00 $2,160.00
6 2 2 2 6 $155.00 $360.00 $930.00 $2,160.00
8 2 2 1 5 $155.00 $360.00 $775.00 $1,800.00
10 2 1 1 4 $155.00 $360.00 $620.00 $1,440.00
30 $4,650.00 $10,800.00
!"2+%-
AUGUST: a-line
Vendor Name Alice & Olivia
Ship Date 8/1- 8/15
NOTES
Total Cost $3,318.00
Total Retail $7,728.00
Total Units 21
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-AO04 L/S Gather-B Multi Print 0 1 0 0 1 $158.00 $368.00 $158.00 $368.00
2 2 1 1 4 $158.00 $368.00 $632.00 $1,472.00
4 2 2 1 5 $158.00 $368.00 $790.00 $1,840.00
6 2 2 1 5 $158.00 $368.00 $790.00 $1,840.00
8 2 1 1 4 $158.00 $368.00 $632.00 $1,472.00
10 1 1 0 2 $158.00 $368.00 $316.00 $736.00
21 $3,318.00 $7,728.00
!"2+%-
AUGUST: a-line
Vendor Name Alice & Olivia
Ship Date 8/1- 8/15
NOTES
Total Cost $3,692.00
Total Retail $8,580.00
Total Units 26
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-AO05 Bubble/S Black 0 1 1 1 3 $142.00 $330.00 $426.00 $990.00
2 2 1 1 4 $142.00 $330.00 $568.00 $1,320.00
4 2 2 2 6 $142.00 $330.00 $852.00 $1,980.00
6 2 2 2 6 $142.00 $330.00 $852.00 $1,980.00
8 2 2 1 5 $142.00 $330.00 $710.00 $1,650.00
10 1 1 0 2 $142.00 $330.00 $284.00 $660.00
26 $3,692.00 $8,580.00
!"2+%-
AUGUST: a-line
Vendor Name Rag & Bone
Ship Date 8/1- 8/15
NOTES
Total Cost $2,970.00
Total Retail $6,885.00
Total Units 27
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-RB01 Rag/S D Taupe 0 1 1 1 3 $110.00 $255.00 $330.00 $765.00
2 2 1 2 5 $110.00 $255.00 $550.00 $1,275.00
4 2 2 2 6 $110.00 $255.00 $660.00 $1,530.00
6 2 2 2 6 $110.00 $255.00 $660.00 $1,530.00
8 2 1 1 4 $110.00 $255.00 $440.00 $1,020.00
10 1 1 1 3 $110.00 $255.00 $330.00 $765.00
27 $2,970.00 $6,885.00
!"2+%-
AUGUST: a-line
Vendor Name Burberry
Ship Date 8/1- 8/15
NOTES
Total Cost $4,104.00
Total Retail $9,540.00
Total Units 12
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-BY01 MockT/N D Off-White 0 0 0 0 0 $342.00 $795.00 $0.00 $0.00
2 1 0 1 2 $342.00 $795.00 $684.00 $1,590.00
4 1 1 1 3 $342.00 $795.00 $1,026.00 $2,385.00
6 2 1 1 4 $342.00 $795.00 $1,368.00 $3,180.00
8 1 1 0 2 $342.00 $795.00 $684.00 $1,590.00
10 0 1 0 1 $342.00 $795.00 $342.00 $795.00
12 $4,104.00 $9,540.00
!"2+%-
AUGUST: maxi
Vendor Name Sachin + Babi
Ship Date 8/1- 8/15
NOTES
Total Cost $4,096.00
Total Retail $9,520.00
Total Units 16
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-SB01 Keyhole MD Navy 0 1 0 0 1 $256.00 $595.00 $256.00 $595.00
2 1 1 1 3 $256.00 $595.00 $768.00 $1,785.00
4 1 1 1 3 $256.00 $595.00 $768.00 $1,785.00
6 2 1 1 4 $256.00 $595.00 $1,024.00 $2,380.00
8 1 1 1 3 $256.00 $595.00 $768.00 $1,785.00
10 1 1 0 2 $256.00 $595.00 $512.00 $1,190.00
16 $4,096.00 $9,520.00
!"2+%-
AUGUST: maxi
Vendor Name Rachel Zoe
Ship Date 8/1- 8/15
NOTES
Total Cost $4,473.00
Total Retail $10,395.00
Total Units 21
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-RZ02 Off-Sh Boho MD Brown Print 0 1 1 1 3 $213.00 $495.00 $639.00 $1,485.00
2 1 1 1 3 $213.00 $495.00 $639.00 $1,485.00
4 2 2 1 5 $213.00 $495.00 $1,065.00 $2,475.00
6 2 1 1 4 $213.00 $495.00 $852.00 $1,980.00
8 1 1 1 3 $213.00 $495.00 $639.00 $1,485.00
10 1 1 1 3 $213.00 $495.00 $639.00 $1,485.00
21 $4,473.00 $10,395.00
!"2+%-
AUGUST: maxi
Vendor Name
Ship Date 8/1- 8/15
NOTES
Total Cost $1,408.00
Total Retail $3,278.00
Total Units 11
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-MJ01 T/N L/S MD Stripe 0 1 0 0 1 $128.00 $298.00 $128.00 $298.00
2 1 1 1 3 $128.00 $298.00 $384.00 $894.00
4 1 1 1 3 $128.00 $298.00 $384.00 $894.00
6 1 1 1 3 $128.00 $298.00 $384.00 $894.00
8 1 0 0 1 $128.00 $298.00 $128.00 $298.00
10 0 0 0 0 $128.00 $298.00 $0.00 $0.00
11 $1,408.00 $3,278.00
!"2+%-
Marc By Marc Jacobs
AUGUST: maxi
Vendor Name
Ship Date 8/1- 8/15
NOTES
Total Cost $3,528.00
Total Retail $8,190.00
Total Units 18
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-HH01 V/N L/S MD Black 0 1 0 0 1 $196.00 $455.00 $196.00 $455.00
2 1 1 1 3 $196.00 $455.00 $588.00 $1,365.00
4 2 1 1 4 $196.00 $455.00 $784.00 $1,820.00
6 2 2 1 5 $196.00 $455.00 $980.00 $2,275.00
8 1 1 1 3 $196.00 $455.00 $588.00 $1,365.00
10 1 1 0 2 $196.00 $455.00 $392.00 $910.00
18 $3,528.00 $8,190.00
!"2+%-
Halston Heritage
AUGUST: other
Vendor Name Theory
Ship Date 8/1- 8/15
NOTES
Total Cost $3,937.00
Total Retail $9,145.00
Total Units 31
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-TH01 L/S Shirt D Rust 0 1 1 1 3 $127.00 $295.00 $381.00 $885.00
2 2 2 2 6 $127.00 $295.00 $762.00 $1,770.00
4 2 2 2 6 $127.00 $295.00 $762.00 $1,770.00
6 2 2 2 6 $127.00 $295.00 $762.00 $1,770.00
8 2 2 1 5 $127.00 $295.00 $635.00 $1,475.00
10 2 2 1 5 $127.00 $295.00 $635.00 $1,475.00
31 $3,937.00 $9,145.00
!"2+%-
AUGUST: other
Vendor Name
Ship Date 8/1- 8/15
NOTES
Total Cost $2,550.00
Total Retail $5,940.00
Total Units 30
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-YF01 Asymtrc CD Green Print 0 2 1 1 4 $85.00 $198.00 $340.00 $792.00
2 2 2 2 6 $85.00 $198.00 $510.00 $1,188.00
4 2 2 2 6 $85.00 $198.00 $510.00 $1,188.00
6 2 2 2 6 $85.00 $198.00 $510.00 $1,188.00
8 2 2 1 5 $85.00 $198.00 $425.00 $990.00
10 1 1 1 3 $85.00 $198.00 $255.00 $594.00
30 $2,550.00 $5,940.00
!"2+%-
Young Fabulous And Broke Daisy
AUGUST: other
Vendor Name 3.1 Phillip Lim
Ship Date 8/1- 8/15
NOTES
Total Cost $4,056.00
Total Retail $9,425.00
Total Units 13
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-PL01 C/S Cross-D Khaki 0 1 0 0 1 $312.00 $725.00 $312.00 $725.00
2 1 1 0 2 $312.00 $725.00 $624.00 $1,450.00
4 1 1 1 3 $312.00 $725.00 $936.00 $2,175.00
6 1 1 1 3 $312.00 $725.00 $936.00 $2,175.00
8 1 1 0 2 $312.00 $725.00 $624.00 $1,450.00
10 1 1 0 2 $312.00 $725.00 $624.00 $1,450.00
13 $4,056.00 $9,425.00
!"2+%-
AUGUST: other
Vendor Name Alice & Olivia
Ship Date 8/1- 8/15
NOTES
Total Cost $4,802.00
Total Retail $11,158.00
Total Units 14
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-AO06 Bead & Fur Trim D Taupe 0 1 0 0 1 $343.00 $797.00 $343.00 $797.00
2 1 1 1 3 $343.00 $797.00 $1,029.00 $2,391.00
4 1 1 1 3 $343.00 $797.00 $1,029.00 $2,391.00
6 2 1 1 4 $343.00 $797.00 $1,372.00 $3,188.00
8 1 1 0 2 $343.00 $797.00 $686.00 $1,594.00
10 0 1 0 1 $343.00 $797.00 $343.00 $797.00
14 $4,802.00 $11,158.00
!"2+%-
SEPTEMBER PURCHASES
OCTOBER PURCHASES
October: STRAPLESS
Vendor Name Rachel Zoe
Ship Date 10/1- 10/15
NOTES
Total Cost $1,190.00
Total Retail $2,765.00
Total Units 7
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-RZ04 S/L Ruffle-B D Black 0 0 0 0 0 $170.00 $395.00 $0.00 $0.00
2 1 0 0 1 $170.00 $395.00 $170.00 $395.00
4 1 1 0 2 $170.00 $395.00 $340.00 $790.00
6 1 1 0 2 $170.00 $395.00 $340.00 $790.00
8 1 1 0 2 $170.00 $395.00 $340.00 $790.00
10 0 0 0 0 $170.00 $395.00 $0.00 $0.00
7 $1,190.00 $2,765.00
!"2+%-
October: ¾ and long sleeve
Vendor Name Alice & Olivia
Ship Date 10/1- 10/15
NOTES
Total Cost $1,896.00
Total Retail $4,404.00
Total Units 12
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-AO07 Petal Cuff 3/4S Black 0 0 0 0 0 $158.00 $367.00 $0.00 $0.00
2 1 1 1 3 $158.00 $367.00 $474.00 $1,101.00
4 1 1 1 3 $158.00 $367.00 $474.00 $1,101.00
6 2 1 1 4 $158.00 $367.00 $632.00 $1,468.00
8 1 1 0 2 $158.00 $367.00 $316.00 $734.00
10 0 0 0 0 $158.00 $367.00 $0.00 $0.00
12 $1,896.00 $4,404.00
!"2+%-
October: ¾ and long sleeve
Vendor Name DVF
Ship Date 10/1- 10/15
NOTES
Total Cost $1,881.00
Total Retail $4,378.00
Total Units 11
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-DF02 Cowl/N L/S D Bordeaux 0 0 0 0 0 $171.00 $398.00 $0.00 $0.00
2 1 0 1 2 $171.00 $398.00 $342.00 $796.00
4 1 1 1 3 $171.00 $398.00 $513.00 $1,194.00
6 1 1 1 3 $171.00 $398.00 $513.00 $1,194.00
8 1 1 0 2 $171.00 $398.00 $342.00 $796.00
10 0 1 0 1 $171.00 $398.00 $171.00 $398.00
11 $1,881.00 $4,378.00
!"2+%-
October: tank and one shoulder
Vendor Name Herve Leger
Ship Date 10/1- 10/15
NOTES
Total Cost $2,010.00
Total Retail $4,680.00
Total Units 6
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-HR01 Fitted Tank D Silver 0 0 0 0 0 $335.00 $780.00 $0.00 $0.00
2 1 0 0 1 $335.00 $780.00 $335.00 $780.00
4 1 1 0 2 $335.00 $780.00 $670.00 $1,560.00
6 1 1 0 2 $335.00 $780.00 $670.00 $1,560.00
8 0 1 0 1 $335.00 $780.00 $335.00 $780.00
10 0 0 0 0 $335.00 $780.00 $0.00 $0.00
6 $2,010.00 $4,680.00
!"2+%-
October: a-line
Vendor Name Milly
Ship Date 10/1- 10/15
NOTES
Total Cost $2,057.00
Total Retail $4,785.00
Total Units 11
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-ML02 Lace Overlay Black 0 0 0 0 0 $187.00 $435.00 $0.00 $0.00
2 1 0 1 2 $187.00 $435.00 $374.00 $870.00
4 1 1 1 3 $187.00 $435.00 $561.00 $1,305.00
6 1 1 1 3 $187.00 $435.00 $561.00 $1,305.00
8 1 1 0 2 $187.00 $435.00 $374.00 $870.00
10 0 1 0 1 $187.00 $435.00 $187.00 $435.00
11 $2,057.00 $4,785.00
!"2+%-
October: a-line
Vendor Name Milly
Ship Date 10/1- 10/15
NOTES
Total Cost $1,727.00
Total Retail $4,015.00
Total Units 11
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-ML03 Cap/S Belt Cream 0 0 0 0 0 $157.00 $365.00 $0.00 $0.00
2 1 0 1 2 $157.00 $365.00 $314.00 $730.00
4 1 1 1 3 $157.00 $365.00 $471.00 $1,095.00
6 1 1 1 3 $157.00 $365.00 $471.00 $1,095.00
8 1 1 0 2 $157.00 $365.00 $314.00 $730.00
10 0 1 0 1 $157.00 $365.00 $157.00 $365.00
11 $1,727.00 $4,015.00
!"2+%-
October: maxi
Vendor Name
Ship Date 10/1- 10/15
NOTES
Total Cost $1,464.00
Total Retail $3,400.00
Total Units 8
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-HH02 L/S Boat/N Grey 0 0 0 0 0 $183.00 $425.00 $0.00 $0.00
2 1 0 0 1 $183.00 $425.00 $183.00 $425.00
4 1 1 1 3 $183.00 $425.00 $549.00 $1,275.00
6 1 1 1 3 $183.00 $425.00 $549.00 $1,275.00
8 0 1 0 1 $183.00 $425.00 $183.00 $425.00
10 0 0 0 0 $183.00 $425.00 $0.00 $0.00
8 $1,464.00 $3,400.00
!"2+%-
Halston Heritage
October: other
Vendor Name Haute Hippie
Ship Date 10/1- 10/15
NOTES
Total Cost $2,260.00
Total Retail $5,250.00
Total Units 10
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-HP01 V/N Petal-B Muti 0 0 0 0 0 $226.00 $525.00 $0.00 $0.00
2 1 1 0 2 $226.00 $525.00 $452.00 $1,050.00
4 1 1 1 3 $226.00 $525.00 $678.00 $1,575.00
6 1 1 1 3 $226.00 $525.00 $678.00 $1,575.00
8 1 1 0 2 $226.00 $525.00 $452.00 $1,050.00
10 0 0 0 0 $226.00 $525.00 $0.00 $0.00
10 $2,260.00 $5,250.00
!"2+%-
NOVEMBER PURCHASES
November: STRAPLESS
Vendor Name Rachel Zoe
Ship Date 11/1- 11/15
NOTES
Total Cost $2,032.00
Total Retail $4,720.00
Total Units 16
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-RZ05 Bubble-B Stpls D Metallic 0 1 1 0 2 $127.00 $295.00 $254.00 $590.00
2 1 1 1 3 $127.00 $295.00 $381.00 $885.00
4 2 1 1 4 $127.00 $295.00 $508.00 $1,180.00
6 1 1 1 3 $127.00 $295.00 $381.00 $885.00
8 1 1 1 3 $127.00 $295.00 $381.00 $885.00
10 1 0 0 1 $127.00 $295.00 $127.00 $295.00
16 $2,032.00 $4,720.00
!"2+%-
November: STRAPLESS
Vendor Name Alice & Olivia
Ship Date 11/1- 11/15
NOTES
Total Cost $4,104.00
Total Retail $9,540.00
Total Units 12
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-AO08 Bead BodiceD Off-White 0 1 0 0 1 $342.00 $795.00 $342.00 $795.00
2 1 1 1 3 $342.00 $795.00 $1,026.00 $2,385.00
4 1 1 1 3 $342.00 $795.00 $1,026.00 $2,385.00
6 1 1 1 3 $342.00 $795.00 $1,026.00 $2,385.00
8 1 1 0 2 $342.00 $795.00 $684.00 $1,590.00
10 0 0 0 0 $342.00 $795.00 $0.00 $0.00
12 $4,104.00 $9,540.00
!"2+%-
November: ¾ and long sleeve
Vendor Name Alice & Olivia
Ship Date 11/1- 11/15
NOTES
Total Cost $3,002.00
Total Retail $6,992.00
Total Units 19
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-AO09 Fur Cuff L/S Eggplant 0 1 0 0 1 $158.00 $368.00 $158.00 $368.00
2 2 1 1 4 $158.00 $368.00 $632.00 $1,472.00
4 2 1 1 4 $158.00 $368.00 $632.00 $1,472.00
6 2 1 1 4 $158.00 $368.00 $632.00 $1,472.00
8 2 1 1 4 $158.00 $368.00 $632.00 $1,472.00
10 1 1 0 2 $158.00 $368.00 $316.00 $736.00
19 $3,002.00 $6,992.00
!"2+%-
November: ¾ and long sleeve
Vendor Name Alice & Olivia
Ship Date 11/1- 11/15
NOTES
Total Cost $4,626.00
Total Retail $10,746.00
Total Units 18
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-AO10 SequinD 3/4S Black 0 1 0 0 1 $257.00 $597.00 $257.00 $597.00
2 1 1 1 3 $257.00 $597.00 $771.00 $1,791.00
4 2 1 1 4 $257.00 $597.00 $1,028.00 $2,388.00
6 2 1 1 4 $257.00 $597.00 $1,028.00 $2,388.00
8 2 1 1 4 $257.00 $597.00 $1,028.00 $2,388.00
10 1 1 0 2 $257.00 $597.00 $514.00 $1,194.00
18 $4,626.00 $10,746.00
!"2+%-
November: ¾ and long sleeve
Vendor Name DVF
Ship Date 11/1- 11/15
NOTES
Total Cost $2,988.00
Total Retail $6,930.00
Total Units 18
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-DF03 L/S GatherD Bordeaux 0 1 0 0 1 $166.00 $385.00 $166.00 $385.00
2 1 1 1 3 $166.00 $385.00 $498.00 $1,155.00
4 2 1 1 4 $166.00 $385.00 $664.00 $1,540.00
6 2 1 1 4 $166.00 $385.00 $664.00 $1,540.00
8 2 1 1 4 $166.00 $385.00 $664.00 $1,540.00
10 1 1 0 2 $166.00 $385.00 $332.00 $770.00
18 $2,988.00 $6,930.00
!"2+%-
November: tank and one shoulder
Vendor Name Donna Karan
Ship Date 11/1- 11/15
NOTES
Total Cost $5,130.00
Total Retail $11,925.00
Total Units 15
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-DK01 Off/S Satin Black 0 1 0 0 1 $342.00 $795.00 $342.00 $795.00
2 1 1 1 3 $342.00 $795.00 $1,026.00 $2,385.00
4 1 1 1 3 $342.00 $795.00 $1,026.00 $2,385.00
6 2 1 1 4 $342.00 $795.00 $1,368.00 $3,180.00
8 1 1 1 3 $342.00 $795.00 $1,026.00 $2,385.00
10 0 1 0 1 $342.00 $795.00 $342.00 $795.00
15 $5,130.00 $11,925.00
!"2+%-
November: tank and one shoulder
Vendor Name Kelly Wearstler
Ship Date 11/1- 11/15
NOTES
Total Cost $1,932.00
Total Retail $4,500.00
Total Units 12
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-KW02 Velvet Tank D Navy 0 1 0 0 1 $161.00 $375.00 $161.00 $375.00
2 1 1 1 3 $161.00 $375.00 $483.00 $1,125.00
4 1 1 1 3 $161.00 $375.00 $483.00 $1,125.00
6 1 1 1 3 $161.00 $375.00 $483.00 $1,125.00
8 1 1 0 2 $161.00 $375.00 $322.00 $750.00
10 0 0 0 0 $161.00 $375.00 $0.00 $0.00
12 $1,932.00 $4,500.00
!"2+%-
November: tank and one shoulder
Vendor Name DVF
Ship Date 11/1- 11/15
NOTES
Total Cost $2,745.00
Total Retail $6,375.00
Total Units 15
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-DF04 Satin Wrap D Mustard 0 1 0 0 1 $183.00 $425.00 $183.00 $425.00
2 1 1 1 3 $183.00 $425.00 $549.00 $1,275.00
4 1 1 1 3 $183.00 $425.00 $549.00 $1,275.00
6 2 1 1 4 $183.00 $425.00 $732.00 $1,700.00
8 1 1 1 3 $183.00 $425.00 $549.00 $1,275.00
10 0 1 0 1 $183.00 $425.00 $183.00 $425.00
15 $2,745.00 $6,375.00
!"2+%-
November: a-line
Vendor Name Trina Turk
Ship Date 11/1- 11/15
NOTES
Total Cost $2,672.00
Total Retail $6,208.00
Total Units 16
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-TT02 Sequin V/N Metallic 0 1 0 0 1 $167.00 $388.00 $167.00 $388.00
2 1 1 1 3 $167.00 $388.00 $501.00 $1,164.00
4 1 1 1 3 $167.00 $388.00 $501.00 $1,164.00
6 2 1 1 4 $167.00 $388.00 $668.00 $1,552.00
8 1 1 1 3 $167.00 $388.00 $501.00 $1,164.00
10 1 1 0 2 $167.00 $388.00 $334.00 $776.00
16 $2,672.00 $6,208.00
!"2+%-
November: a-line
Vendor Name Theory
Ship Date 11/1- 11/15
NOTES
Total Cost $2,379.00
Total Retail $5,525.00
Total Units 13
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-TH02 V/N A-Line D Plum 0 1 0 0 1 $183.00 $425.00 $183.00 $425.00
2 1 1 1 3 $183.00 $425.00 $549.00 $1,275.00
4 1 1 1 3 $183.00 $425.00 $549.00 $1,275.00
6 1 1 1 3 $183.00 $425.00 $549.00 $1,275.00
8 1 1 0 2 $183.00 $425.00 $366.00 $850.00
10 1 0 0 1 $183.00 $425.00 $183.00 $425.00
13 $2,379.00 $5,525.00
!"2+%-
November: a-line
Vendor Name
Ship Date 11/1- 11/15
NOTES
Total Cost $3,840.00
Total Retail $8,925.00
Total Units 15
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-HH03 O/S A-Line D Red 0 1 0 0 1 $256.00 $595.00 $256.00 $595.00
2 1 1 1 3 $256.00 $595.00 $768.00 $1,785.00
4 2 1 1 4 $256.00 $595.00 $1,024.00 $2,380.00
6 1 1 1 3 $256.00 $595.00 $768.00 $1,785.00
8 1 1 1 3 $256.00 $595.00 $768.00 $1,785.00
10 0 1 0 1 $256.00 $595.00 $256.00 $595.00
15 $3,840.00 $8,925.00
!"2+%-
Halston Heritage
November: maxi
Vendor Name
Ship Date 11/1- 11/15
NOTES
Total Cost $1,200.00
Total Retail $2,800.00
Total Units 8
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-AW01 V/N Velvet D Brown 0 0 0 0 0 $150.00 $350.00 $0.00 $0.00
2 1 1 0 2 $150.00 $350.00 $300.00 $700.00
4 1 1 0 2 $150.00 $350.00 $300.00 $700.00
6 1 1 0 2 $150.00 $350.00 $300.00 $700.00
8 1 1 0 2 $150.00 $350.00 $300.00 $700.00
10 0 0 0 0 $150.00 $350.00 $0.00 $0.00
8 $1,200.00 $2,800.00
!"2+%-
T By Alexander Wang
November: maxi
Vendor Name
Ship Date 11/1- 11/15
NOTES
Total Cost $1,536.00
Total Retail $3,570.00
Total Units 6
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-HH04 Halter Metallic Black 0 0 0 0 0 $256.00 $595.00 $0.00 $0.00
2 0 0 0 0 $256.00 $595.00 $0.00 $0.00
4 1 1 1 3 $256.00 $595.00 $768.00 $1,785.00
6 1 1 1 3 $256.00 $595.00 $768.00 $1,785.00
8 0 0 0 0 $256.00 $595.00 $0.00 $0.00
10 0 0 0 0 $256.00 $595.00 $0.00 $0.00
6 $1,536.00 $3,570.00
!"2+%-
Halston Heritage
November: other
Vendor Name Theory
Ship Date 11/1- 11/15
NOTES
Total Cost $3,290.00
Total Retail $7,650.00
Total Units 10
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-TH03 L/S Maxi D Off-White 0 0 0 0 0 $329.00 $765.00 $0.00 $0.00
2 1 1 0 2 $329.00 $765.00 $658.00 $1,530.00
4 1 1 1 3 $329.00 $765.00 $987.00 $2,295.00
6 1 1 1 3 $329.00 $765.00 $987.00 $2,295.00
8 1 1 0 2 $329.00 $765.00 $658.00 $1,530.00
10 0 0 0 0 $329.00 $765.00 $0.00 $0.00
10 $3,290.00 $7,650.00
!"2+%-
November: other
Vendor Name Alice & Olivia
Ship Date 11/1- 11/15
NOTES
Total Cost $1,988.00
Total Retail $4,620.00
Total Units 14
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-AO011 Chevron Print D Red/Black 0 1 0 0 1 $142.00 $330.00 $142.00 $330.00
2 1 1 1 3 $142.00 $330.00 $426.00 $990.00
4 1 1 1 3 $142.00 $330.00 $426.00 $990.00
6 1 1 1 3 $142.00 $330.00 $426.00 $990.00
8 1 1 1 3 $142.00 $330.00 $426.00 $990.00
10 1 0 0 1 $142.00 $330.00 $142.00 $330.00
14 $1,988.00 $4,620.00
!"2+%-
November: other
Vendor Name Akiko Akiko
Ship Date 11/1- 11/15
NOTES
Total Cost $870.00
Total Retail $2,025.00
Total Units 15
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-AA01 V/N Maxi D Black 0 1 0 0 1 $58.00 $135.00 $58.00 $135.00
2 1 1 1 3 $58.00 $135.00 $174.00 $405.00
4 2 1 1 4 $58.00 $135.00 $232.00 $540.00
6 1 1 1 3 $58.00 $135.00 $174.00 $405.00
8 1 1 1 3 $58.00 $135.00 $174.00 $405.00
10 1 0 0 1 $58.00 $135.00 $58.00 $135.00
15 $870.00 $2,025.00
!"2+%-
DECEMBER PURCHASES
JANUARY PURCHASES
January: STRAPLESS
Vendor Name
Ship Date 1/1- 1/15
NOTES
Total Cost $1,285.00
Total Retail $2,990.00
Total Units 5
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-BC02 Ruffle Bodice Yellow Print 0 0 0 0 0 $257.00 $598.00 $0.00 $0.00
2 1 0 0 1 $257.00 $598.00 $257.00 $598.00
4 1 1 0 2 $257.00 $598.00 $514.00 $1,196.00
6 1 1 0 2 $257.00 $598.00 $514.00 $1,196.00
8 0 0 0 0 $257.00 $598.00 $0.00 $0.00
10 0 0 0 0 $257.00 $598.00 $0.00 $0.00
5 $1,285.00 $2,990.00
!"2+%-
BCBG MaxAzria
January: ¾ and long sleeve
Vendor Name
Ship Date 1/1- 1/15
NOTES
Total Cost $1,846.00
Total Retail $4,290.00
Total Units 13
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-AO12 GatherD L/S D Navy 0 1 0 0 1 $142.00 $330.00 $142.00 $330.00
2 1 1 1 3 $142.00 $330.00 $426.00 $990.00
4 2 1 1 4 $142.00 $330.00 $568.00 $1,320.00
6 1 1 1 3 $142.00 $330.00 $426.00 $990.00
8 1 1 0 2 $142.00 $330.00 $284.00 $660.00
10 0 0 0 0 $142.00 $330.00 $0.00 $0.00
13 $1,846.00 $4,290.00
!"2+%-
Alice & Olivia
January: tank and one shoulder
Vendor Name
Ship Date 1/1- 1/15
NOTES
Total Cost $1,530.00
Total Retail $3,564.00
Total Units 9
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-AO13 RuffleD W/Belt Black/White 0 0 0 0 0 $170.00 $396.00 $0.00 $0.00
2 1 0 0 1 $170.00 $396.00 $170.00 $396.00
4 1 1 1 3 $170.00 $396.00 $510.00 $1,188.00
6 1 1 1 3 $170.00 $396.00 $510.00 $1,188.00
8 1 1 0 2 $170.00 $396.00 $340.00 $792.00
10 0 0 0 0 $170.00 $396.00 $0.00 $0.00
9 $1,530.00 $3,564.00
!"2+%-
Alice & Olivia
January: a-line
Vendor Name
Ship Date 1/1- 1/15
NOTES
Total Cost $2,198.00
Total Retail $5,110.00
Total Units 14
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-DF05 Sheer L/S Wrap D Black 0 1 0 0 1 $157.00 $365.00 $157.00 $365.00
2 1 1 1 3 $157.00 $365.00 $471.00 $1,095.00
4 1 1 1 3 $157.00 $365.00 $471.00 $1,095.00
6 1 1 1 3 $157.00 $365.00 $471.00 $1,095.00
8 1 1 1 3 $157.00 $365.00 $471.00 $1,095.00
10 1 0 0 1 $157.00 $365.00 $157.00 $365.00
14 $2,198.00 $5,110.00
!"2+%-
DVF
January: maxi
Vendor Name
Ship Date 1/1- 1/15
NOTES
Total Cost $580.00
Total Retail $1,350.00
Total Units 10
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-AW02 Scoop/N L/S Dark Grey 0 0 0 0 0 $58.00 $135.00 $0.00 $0.00
2 1 1 1 3 $58.00 $135.00 $174.00 $405.00
4 1 1 1 3 $58.00 $135.00 $174.00 $405.00
6 1 1 1 3 $58.00 $135.00 $174.00 $405.00
8 1 0 0 1 $58.00 $135.00 $58.00 $135.00
10 0 0 0 0 $58.00 $135.00 $0.00 $0.00
10 $580.00 $1,350.00
!"2+%-
T By Alexander Wang
January: other
Vendor Name
Ship Date 1/1- 1/15
NOTES
Total Cost $1,397.00
Total Retail $3,245.00
Total Units 11
Mark-Up % 57%
!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$
NMF12-RT03 Jacguard-Panel D Emerald 0 0 0 0 0 $127.00 $295.00 $0.00 $0.00
2 1 1 1 3 $127.00 $295.00 $381.00 $885.00
4 1 1 1 3 $127.00 $295.00 $381.00 $885.00
6 1 1 1 3 $127.00 $295.00 $381.00 $885.00
8 1 1 0 2 $127.00 $295.00 $254.00 $590.00
10 0 0 0 0 $127.00 $295.00 $0.00 $0.00
11 $1,397.00 $3,245.00
!"2+%-
Rebecca Taylor
Marketing plan
August
2012 Customer Oriented
Employee Oriented
Sales Oriented
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
SUMMER SALE
19 20 21 22 23 24 25
26 27 28 29 30 31
EMPLOYEE
APPRICATION
WEEK
• 14th-18th: SUMMER SALE
o This is a sale on all summer merchandise up to 40% off, in order to make room for new fall
merchandise.
• 27TH-31ST: EMPLOYEE APPRICATION WEEK
o Monday- breakfast is supplied/ extra 20% off their employee discount (for today only)
o Tuesday- lunch is supplied
o Wednesday- dinner is supplied
o Thursday- desserts are supplied
o Friday- gift cards are given from different places and distributed through a raffle system
Marketing plan
September
2012 Customer Oriented
Employee Oriented
Sales Oriented
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
EMPLOYEE
CONTEST
(until the 23rd)
EMPLOYEE
EDUCATION
16 17 18 19 20 21 22
ALICE & OLIVIA
TRUNK SHOW
23 24 25 26 27 28 29
30
• 9th-23rd: EMPLOYEE CONTEST
o This is a competition of who can sell the most units of Alice & Olivia merchandise.
o This is a competition among sales associates, but also managers.
o The prize for the winner is one Alice and Olivia product of their choice.
• 13th: EMPLOYEE EDUCATION
o This is an educational session given from the department manager and Alice and Olivia
representative about the company and merchandise that will be shown at the trunk show.
• 20th: ALICE & OLIVIA TRUNK SHOW
o 10AM to 5PM
o Viewing of the latest collection
Marketing plan
October
2012 Customer Oriented
Employee Oriented
Sales Oriented
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3 4 5 6
DVF FASHION
FOR THE CURE
MONTH
EMPLOYEE
CONTEST
(until the 21st)
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
• 1ST-31ST: DVF FASHION FOR THE CURE MONTH!
o This is a month of marketing for DVF, Fashion For The Cure, and breast cancer awareness!
• 1st-21st: EMPLOYEE CONTEST!
o This is a competition for a sales associate and manager to sell the most DVF merchandise.!
o The prize for the winning sales associate and manager is a trip to go to the 9th annual DVF
Fashion For The Cure Event in Los Angeles. !
Marketing plan
November
2012 Customer Oriented
Employee Oriented
Sales Oriented
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3
4 5 6 7 8 9 10
SEASONAL
EMPLOYEE
TRAINING
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30
BLACK FRIDAY
PROMOTION
• 5TH-9TH: SEASONAL EMPLOYEE TRAINING!
o This is a week of training for seasonal holiday employees.!
• 30th: BLACK FRIDAY PROMOTION!
o This promotion is 40% off select merchandise and additional 20% off all already sale
merchandise.!
Marketing plan
December
2012 Customer Oriented
Employee Oriented
Sales Oriented
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1
2 3 4 5 6 7 8
THE COCKTAIL
SHOW
9 10 11 12 13 14 15
INCIRCLE
BONUS POINT
EVENT
16 17 18 19 20 21 22
23 24 25 26 27 28 29
POST HOLIDAY
SALE
30 31
• 6TH-8TH: THE COCKTAIL SHOW!
o 10AM to 5PM!
o This is a viewing of the latest cocktail dresses!
o This is also a collaboration with the shoe and accessory department because fully styled outfits
will be shown to give customers inspiration and ideas!
o Complimentary cocktails will be served in the evening portion of the event!
o This will prepare customers for any holiday parties!
• 11th-15th: INCIRCLE BONUS POINT EVENT!
o Customers receive four points for every dollar spent online and in stores when they use their NM
credit card.!
• 26TH-30TH: POST HOLIDAY SALE!
o This is 20% off select merchandise.!
Marketing plan
January
2013 Customer Oriented
Employee Oriented
Sales Oriented
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3 4 5
NEW YEAR SALE
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
NEW
MERCHANDISE
MARKETING
27 28 29 30 31
• 2ND-6TH: NEW YEAR SALE!
o This is 40% off select merchandise.!
• 21st-25th: NEW MERCHANDISE MARKETING!
o This is to highlight the new merchandise and bring people into the store!
o This could include a floor move so the selling floor looks fresh and illustrates new merchandise!
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