Retail Banking --- Meaning of Research

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A PRPJEC REPORT ON RETAIL BANKING AT HDFC BANK

ORGANIZATIONAL PROFILE COMPANY PROFILE1

NAME ADDRESH YEAR OF ESTABLISHMENT PHONE NO. FAX WEBSITE E-MAIL MEMBERS

: Housing Development Finance Corporation Ltd. (HDFC) : Sterling Point, Waghavadi Road, Bhavnagar. : 1994 : 0278-2572173 : 0278-2568325 : www.hdfcbank.com : support@hdfcbank.com : Mr. Chetan Trivedi Mr. Kamlesh Pinal Mr. Ami Vithalpura Mr. Pranav Shah Mr. Shweta Shah

HISTORY & DEVELOPMENT OF THE BANKThe HDFC Ltd. Was amongst the first to receive in principle approval for the Reserve Bank Of India (RBI) to set up a bank in the private sector , as part of the RBIs liberalization of the Indian Banking Industry. The Bank was incorporated in August,2

1944 in the name of HDFC Bank Ltd. With its registered office in Mumbai, India. The bank commenced operations as a Scheduled Commercial Bank in January, 1995. Since its inception in 1977, the corporation has consistent and healthy growth in its operations to remain the clear market leader in banking service in India. Its outstanding loan portfolio covers a million dwelling and has developed significant expertise in retail mortgage loans to different market segments. With its extensive financial market, a strong market reputation, large shareholder base and number of franchisee, HDFC was ideally positioned to promote a bank in the Indian Environment. HDFC Banks mission is to be a world class Indian Bank. The bank aims to ensure the ethical standards, professional integrity and regulatory compliance. HDFC Banks philosophy is based of fox core values; Operational Excellence, Customer Orientation, Leadership and people.

SIZE OF UNIT & FORM OF ORGANIZATION

HDFC Bank was incorporated in August, 1944 in the of HDFC Bank Ltd., with its registered office in Mumbai, India. The bank commenced operations as a Schedule Commercial Bank in January, 1995. The Housing Development Finance Corporation Ltd. (HDFC) was amongst the first to receive an in principle approval from the Reserve Bank Of India (RBI) to set up a bank in the private sector, as a part of the RBIs liberalization of the Indian Banking Industry in 1994. 3

Headquartered in Mumbai, HDFC Bank, has a network of over 531 branches spread over 228 cities in India. All branches are linked on an online real-time basis. Customers in over 120 locations are serviced through Telephone Banking. The bank also has a network of about over 1647 networked ATMs across these cities. HDFC Banks ATM network can be accessed by all domestic and international Visa/Master card, Visa Election/Mastro, Plus/Cirrus and American Express Credit/Charge Cardholders. HDFC Bank has won many awards for its excellent service. Major among them are Best Bank in India by Hong Kong based Finance Asia Magazine in 2005 and Company of the Year Award for Corporate Excellence 2004-05.

ORGANIZATIONAL STRUCTURE

When two or more persons work together towards a common goal, authority and responsibility are allocated among them so that their efforts may become effective. This is the task of organizing. It is known as designing of an organization structure. Different enterprises adopt different types of organization according to their needs. The five well-known types of organization which can be adopted in particular enterprises, they are; 4

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Line Organization Staff Organization Line & Staff Organization Functional Organization Matrix Organization

HDFC has adopted the Line Organization as it is one of the simplest and oldest forms of organization. It is known as military type of organization. In the bank there are different departments which are handled by general manager under the Board Of Directors, they work together. In this organization responsibility goes upward to downward.

ORGANIZATION CHART

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CHAIRMAN MANAGING DIRECTOR

ZONE WISE HEADS REGIONAL HEADS

DEPARTMENT HEADS

ZONAL HEADS

CLUSTER MANAGER

BRANCH MANAGER

PERSONAL BANKERS

TELLERS

VISION & MISSION OF THE BANK

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HDFC was incorporated in 1977 with the primary objective of meeting a social need that of promoting home ownership by providing long term finance to households for their housing needs. HDFC was promoted with an initial share capital of Rs.100 million.Business Objectives:

The primary objective of HDFC is to enhance residential housing stock in the country through the provision of housing finance in a systematic and professional manner, and to promote home ownership. Another objective is to increase the flow of resources to the housing sector by integrating the housing finance sector with the overall domestic financial markets.Organizational Goals:

HDFCs main goals are to a) develop close relationship with individual households, b) maintain its position as the premier housing finance institution in the country, c) transform ideas into viable and creative solutions, d) provide consistently high returns to shareholders, and e) to grow through diversification by leveraging off the existing client base.

MEANING OF RESEARCHResearch us a scientific and systematic search for pertinent information on a specific topic. Redman & Mory define research as a7

systematized effort to gain new knowledge. Some people consider research as movement to movement from the known to unknown. Its actually a voyage of discovery. Research is an academic activity and as such the term should be used in technical sense. According to Clifford Woody research comprises of defining and redefining problems, collecting, organizing and evaluating data. Research is thus an original contribution to the existing stock of knowledge making for its advancement.

RETAIL BANKING AT HDFC BANKThe products and services come under the retail banking are as follows; ACCOUNT & DEPOSITS SAVINGS ACCOUNTS:8

- Regular Saving Accounts - Saving Plus Accounts - Saving Max Accounts - Salary Accounts Payroll Classic Regular Premium Defense Salary Account - Pension Saving Bank Accounts CURRENT ACCOUNTS:Plus Current Accounts Trade Current Accounts Premium Current Accounts Regular current Accounts

FIXED DEPOSITS:- Regular Fixed Deposit - Super Saver Account - Sweep-in Account

DEMAT ACCOUNT SAFE DEPOSIT LOCKERS LOANS - Personal Loans - Home loans9

- Vehicle loans - Loan Against Securities - Loan Against Property CARDS CREDIT CARDS:Silver Credit Card Gold Credit Card Platinum Credit Card Business Credit Card Value Plus Credit Card

DEBIT CARDS:- Easy Shop International Debit Card - Easy Shop Gold Debit Card - Easy Shop International Business Debit Card PREPAID CARDS:- Forex Plus Card INVESTMENTS & INSURANCE Mutual Funds Insurance General & Health Insurance Bonds Equities & Derivatives Mudra Gold Bar

PAYMENTS & SERVICES Net Safe Merchant Services Bill Pay Insta Pay10

ACCESS YOUR BANK Net Banking One View Insta Alerts ATM

ACCOUNTS & DEPOSITSBanking should be effortless. With HDFC Bank, the efforts are rewarding. No matter what a customers need and occupational status, this bank has a range of solution that are second to none.11

Whether customers are employed in a company and need a simple Saving Account or run they own business and require a robust banking partner, HDFC Bank not only has the perfect solution for their customers, but also can recommend products that can augment their planning for the futures. SAVINGS ACCOUNTS:These accounts are primarily meant to inculcate a sense of saving for the future, accumulating funds over a period of time. Savings Accounts are classified into following categories: REGUALAR SAVING ACCOUNTS:An easy-to-operate saving accounts that allows customers to issue cheques, draw Demand Drafts and withdraw cash. FEATURES AND BENEFITS:- Wide network of branches and over 1515+ ATMs to meet banking needs to matter where you are located. - Bank conveniently with free facilities like Net Banking and Mobile Banking to check account balance , pay utility bills or stop cheque amount, through SMS. - Never overspends- shop using International Debit Card that reflects the actual balance in customer saving account. - 3 Free transaction on SBI/Andhra Bank ATMs per month. - Free Payable-at-par Chequebook, without any usages charges upto a limit of Rs.50,000 per month.

SAVING PLUS ACCOUNT:Now customers can get access to some of the finest banking facilities with HDFC Banks Saving Plus Account. All customers have to do is maintain an Average Quarterly Balance of Rs. 10,000 and can get the following benefits;

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BENEFITS:- 2 Free transactions on SBI/Andhra Bank ATMs per month. - 3 Free transactions on any other Banks ATM per month. - Free payable at par ( PAP ) chequebook without any usages charge upto a limit of Rs. 50,000 per month. - Free Demand Draft on HDFC Bank locations, upto a limit of Rs. 25,000 per day.

SAVING MAX ACOUNT :Saving Max Account is loaded with Maximum benefits to make customer banking experience a pleasure. By maintaining an Average Quarterly Balance of just Rs. 25,000 customer can get host of premium services from HDFC Bank absolutely free. FEATURES AND BENEFITS:- Free Gold Debit Card for primary account holder for lifetime of the account. Gold Debit Card for other account holders at Rs. 250 p.a. - Free payable-at-par ( PAP ) chequebook, without any usages charges up to limit of 1 lac per month. - Free Demand Drafts on HDFC Bank locations, upto a limit of Rs. 50,000 per day at home branch.

PENSION SAVING BANK ACCOUNT:A Pension Saving Account is a Zero Balance Account that accumulates customers pension over the years. It comes with a free International Debit Card and facilities like Phone and Net Banking. Customers can access this Account from any branch within the HDFC netwo