Jowita Szeliga IDE 301 Retail DesignAgent Provocateur

Tenerife AudiToriumSAnTA Cruz de Tenerife, CAnAry iSlAndS, SpAin

SAnTiAgo CAlATrAvA1 9 9 1 - 2 0 0 3

JowiTA SzeligA i ide 301 i fAll 2010

SymmeTry repeTiTion ConTrAST

referenCeS

piCTure 1:Tenerife ConCerT HAll, CAnAry iSlAnd, SpAin. (n.d.). in red BuBBle. reTrieved SepTemBer 7, 2010, from HTTp://JmHdezHdez.redBuBBle.Com

piCTure 2: Tenerife SkeTCH. (n.d.). in p. Jodido (AuTHor), SAnTiAgo CAlATrAvA (p. 43). TASCHen.drAwing 1: Tenerife-AudiTorium-SAnTiAgo-CAlATrAvA [pHoTogrApH found in :%20HTTp://urBAniTy2.BlogSome.Com]. (n.d.). in urBAniTy 2. reTrieved SepTemBer 7, 2010, from HTTp://urBAniTy2.BlogSome.Com (originAlly pHoTogrApHed 2008)

mAny of SAnTiAgo CAlATrAvA’S workS Are inSpired By THe HumAn Body - A produCT of THe nATurAl world. THe ArCHiTeCT’S fASCinATion of iTS SHApe And dynAmiCS iS ofTen TrAnSlATed inTo BeAuTi-ful SpATiAl oBJeCTS. THiS THeme iS AlSo Seen in HiS Tenerife AudiTorium, wHiCH reCAllS THe ArCHi-TeCT’S STudieS of THe HumAn eye And iTS lid. wiTH SuCH unConvenTionAl SHApeS iT iS A fASCinATing STruCTure ConneCTing muSiC, CulTure And STAndS on iTS own AS A SpeCTACulAr foCAl poinT of THe AreA.

Picture 1

Picture 2

of THe Building volume of lineAr, CerTiCAl elemenTS in formS - dynAmiC v. STATiC

Drawing 1

InterIor DesIgn ProPosal for AGENT PROVOCATEUR by JowIta szelIga

PreCeDent stUDy

Tenerife AudiToriumSAnTA Cruz de Tenerife, CAnAry iSlAndS, SpAin

SAnTiAgo CAlATrAvA1 9 9 1 - 2 0 0 3

JowiTA SzeligA i ide 301 i fAll 2010

SymmeTry repeTiTion ConTrAST

referenCeS

piCTure 1:Tenerife ConCerT HAll, CAnAry iSlAnd, SpAin. (n.d.). in red BuBBle. reTrieved SepTemBer 7, 2010, from HTTp://JmHdezHdez.redBuBBle.Com

piCTure 2: Tenerife SkeTCH. (n.d.). in p. Jodido (AuTHor), SAnTiAgo CAlATrAvA (p. 43). TASCHen.drAwing 1: Tenerife-AudiTorium-SAnTiAgo-CAlATrAvA [pHoTogrApH found in :%20HTTp://urBAniTy2.BlogSome.Com]. (n.d.). in urBAniTy 2. reTrieved SepTemBer 7, 2010, from HTTp://urBAniTy2.BlogSome.Com (originAlly pHoTogrApHed 2008)

mAny of SAnTiAgo CAlATrAvA’S workS Are inSpired By THe HumAn Body - A produCT of THe nATurAl world. THe ArCHiTeCT’S fASCinATion of iTS SHApe And dynAmiCS iS ofTen TrAnSlATed inTo BeAuTi-ful SpATiAl oBJeCTS. THiS THeme iS AlSo Seen in HiS Tenerife AudiTorium, wHiCH reCAllS THe ArCHi-TeCT’S STudieS of THe HumAn eye And iTS lid. wiTH SuCH unConvenTionAl SHApeS iT iS A fASCinATing STruCTure ConneCTing muSiC, CulTure And STAndS on iTS own AS A SpeCTACulAr foCAl poinT of THe AreA.

Picture 1

Picture 2

of THe Building volume of lineAr, CerTiCAl elemenTS in formS - dynAmiC v. STATiC

Drawing 1

Many of santIago Calatrava’s works are InsPIreD by the hUman boDy - a ProDUCt of the natUral worlD. the arChIteCt’s fasCInatIon of Its shaPe anD DynamICs Is often translat-eD Into beaUtIfUl sPatIal obJeCts. thIs theme Is also seen In the tenerIfe aUDItorIUm, whICh reCalls the arChIteCt’s stUDIes of the hUman eye anD Its lID. the bUIlDIng Is a Play of ComPlex CUrves anD sImPle geometrIC shaPes.

Tenerife AudiToriumSAnTA Cruz de Tenerife, CAnAry iSlAndS, SpAin

SAnTiAgo CAlATrAvA1 9 9 1 - 2 0 0 3

JowiTA SzeligA i ide 301 i fAll 2010

SymmeTry repeTiTion ConTrAST

referenCeS

piCTure 1:Tenerife ConCerT HAll, CAnAry iSlAnd, SpAin. (n.d.). in red BuBBle. reTrieved SepTemBer 7, 2010, from HTTp://JmHdezHdez.redBuBBle.Com

piCTure 2: Tenerife SkeTCH. (n.d.). in p. Jodido (AuTHor), SAnTiAgo CAlATrAvA (p. 43). TASCHen.drAwing 1: Tenerife-AudiTorium-SAnTiAgo-CAlATrAvA [pHoTogrApH found in :%20HTTp://urBAniTy2.BlogSome.Com]. (n.d.). in urBAniTy 2. reTrieved SepTemBer 7, 2010, from HTTp://urBAniTy2.BlogSome.Com (originAlly pHoTogrApHed 2008)

mAny of SAnTiAgo CAlATrAvA’S workS Are inSpired By THe HumAn Body - A produCT of THe nATurAl world. THe ArCHiTeCT’S fASCinATion of iTS SHApe And dynAmiCS iS ofTen TrAnSlATed inTo BeAuTi-ful SpATiAl oBJeCTS. THiS THeme iS AlSo Seen in HiS Tenerife AudiTorium, wHiCH reCAllS THe ArCHi-TeCT’S STudieS of THe HumAn eye And iTS lid. wiTH SuCH unConvenTionAl SHApeS iT iS A fASCinATing STruCTure ConneCTing muSiC, CulTure And STAndS on iTS own AS A SpeCTACulAr foCAl poinT of THe AreA.

Picture 1

Picture 2

of THe Building volume of lineAr, CerTiCAl elemenTS in formS - dynAmiC v. STATiC

Drawing 1

Tenerife AudiToriumSAnTA Cruz de Tenerife, CAnAry iSlAndS, SpAin

SAnTiAgo CAlATrAvA1 9 9 1 - 2 0 0 3

JowiTA SzeligA i ide 301 i fAll 2010

SymmeTry repeTiTion ConTrAST

referenCeS

piCTure 1:Tenerife ConCerT HAll, CAnAry iSlAnd, SpAin. (n.d.). in red BuBBle. reTrieved SepTemBer 7, 2010, from HTTp://JmHdezHdez.redBuBBle.Com

piCTure 2: Tenerife SkeTCH. (n.d.). in p. Jodido (AuTHor), SAnTiAgo CAlATrAvA (p. 43). TASCHen.drAwing 1: Tenerife-AudiTorium-SAnTiAgo-CAlATrAvA [pHoTogrApH found in :%20HTTp://urBAniTy2.BlogSome.Com]. (n.d.). in urBAniTy 2. reTrieved SepTemBer 7, 2010, from HTTp://urBAniTy2.BlogSome.Com (originAlly pHoTogrApHed 2008)

mAny of SAnTiAgo CAlATrAvA’S workS Are inSpired By THe HumAn Body - A produCT of THe nATurAl world. THe ArCHiTeCT’S fASCinATion of iTS SHApe And dynAmiCS iS ofTen TrAnSlATed inTo BeAuTi-ful SpATiAl oBJeCTS. THiS THeme iS AlSo Seen in HiS Tenerife AudiTorium, wHiCH reCAllS THe ArCHi-TeCT’S STudieS of THe HumAn eye And iTS lid. wiTH SuCH unConvenTionAl SHApeS iT iS A fASCinATing STruCTure ConneCTing muSiC, CulTure And STAndS on iTS own AS A SpeCTACulAr foCAl poinT of THe AreA.

Picture 1

Picture 2

of THe Building volume of lineAr, CerTiCAl elemenTS in formS - dynAmiC v. STATiC

Drawing 1

Tenerife AudiToriumSAnTA Cruz de Tenerife, CAnAry iSlAndS, SpAin

SAnTiAgo CAlATrAvA1 9 9 1 - 2 0 0 3

JowiTA SzeligA i ide 301 i fAll 2010

SymmeTry repeTiTion ConTrAST

referenCeS

piCTure 1:Tenerife ConCerT HAll, CAnAry iSlAnd, SpAin. (n.d.). in red BuBBle. reTrieved SepTemBer 7, 2010, from HTTp://JmHdezHdez.redBuBBle.Com

piCTure 2: Tenerife SkeTCH. (n.d.). in p. Jodido (AuTHor), SAnTiAgo CAlATrAvA (p. 43). TASCHen.drAwing 1: Tenerife-AudiTorium-SAnTiAgo-CAlATrAvA [pHoTogrApH found in :%20HTTp://urBAniTy2.BlogSome.Com]. (n.d.). in urBAniTy 2. reTrieved SepTemBer 7, 2010, from HTTp://urBAniTy2.BlogSome.Com (originAlly pHoTogrApHed 2008)

mAny of SAnTiAgo CAlATrAvA’S workS Are inSpired By THe HumAn Body - A produCT of THe nATurAl world. THe ArCHiTeCT’S fASCinATion of iTS SHApe And dynAmiCS iS ofTen TrAnSlATed inTo BeAuTi-ful SpATiAl oBJeCTS. THiS THeme iS AlSo Seen in HiS Tenerife AudiTorium, wHiCH reCAllS THe ArCHi-TeCT’S STudieS of THe HumAn eye And iTS lid. wiTH SuCH unConvenTionAl SHApeS iT iS A fASCinATing STruCTure ConneCTing muSiC, CulTure And STAndS on iTS own AS A SpeCTACulAr foCAl poinT of THe AreA.

Picture 1

Picture 2

of THe Building volume of lineAr, CerTiCAl elemenTS in formS - dynAmiC v. STATiC

Drawing 1

symmetry rePetItIon Contrastof the bUIlDIng volUme of lInear, vertICal elements geometrIC forms anD ComPlex CUrves

Tenerife AudiToriumSAnTA Cruz de Tenerife, CAnAry iSlAndS, SpAin

SAnTiAgo CAlATrAvA1 9 9 1 - 2 0 0 3

JowiTA SzeligA i ide 301 i fAll 2010

SymmeTry repeTiTion ConTrAST

referenCeS

piCTure 1:Tenerife ConCerT HAll, CAnAry iSlAnd, SpAin. (n.d.). in red BuBBle. reTrieved SepTemBer 7, 2010, from HTTp://JmHdezHdez.redBuBBle.Com

piCTure 2: Tenerife SkeTCH. (n.d.). in p. Jodido (AuTHor), SAnTiAgo CAlATrAvA (p. 43). TASCHen.drAwing 1: Tenerife-AudiTorium-SAnTiAgo-CAlATrAvA [pHoTogrApH found in :%20HTTp://urBAniTy2.BlogSome.Com]. (n.d.). in urBAniTy 2. reTrieved SepTemBer 7, 2010, from HTTp://urBAniTy2.BlogSome.Com (originAlly pHoTogrApHed 2008)

mAny of SAnTiAgo CAlATrAvA’S workS Are inSpired By THe HumAn Body - A produCT of THe nATurAl world. THe ArCHiTeCT’S fASCinATion of iTS SHApe And dynAmiCS iS ofTen TrAnSlATed inTo BeAuTi-ful SpATiAl oBJeCTS. THiS THeme iS AlSo Seen in HiS Tenerife AudiTorium, wHiCH reCAllS THe ArCHi-TeCT’S STudieS of THe HumAn eye And iTS lid. wiTH SuCH unConvenTionAl SHApeS iT iS A fASCinATing STruCTure ConneCTing muSiC, CulTure And STAndS on iTS own AS A SpeCTACulAr foCAl poinT of THe AreA.

Picture 1

Picture 2

of THe Building volume of lineAr, CerTiCAl elemenTS in formS - dynAmiC v. STATiC

Drawing 1

BRAND ANALYSIS

agent ProvoCateUr Is a brItIsh lIngerIe retaIler foUnDeD In 1994 by JosePh Corré anD serena rees. the fIrst shoP was oPeneD on lonDon’s broaDwICk street In the soho DIstrICt In 1994. sInCe then, the ComPany has oPeneD 30 stores In 13 CoUntrIes aCross the globe InClUDIng CItIes sUCh as lonDon, new york, vanCoUver, las vegas, los angeles, san franCIsCo, hong kong, ParIs, vIenna anD berlIn.

InterIor DesIgn ProPosal for AGENT PROVOCATEUR by JowIta szelIga

PROCESS WORK

InterIor DesIgn ProPosal for AGENT PROVOCATEUR by JowIta szelIga

PROCESS WORK

DIsPlay area

DIs

Pla

y/ C

he

Ck

oU

t a

re

a

DIs

Pla

y a

re

a

loUnge area loUnge area

fIttIng rooms

staIrs

entranCe

restroom elevator

loUnge areaentranCe entranCe

walkwayoPen to below oPen to below

restroom elevator

1st floor 2nD floor

a

a

DIsPlay/ CheCkoUt area

elevatIon seCtIon aa

InterIor DesIgn ProPosal for AGENT PROVOCATEUR by JowIta szelIga

Agent Provocateur’s new store aims to redefine the shopping experience by incorporating the fitting room as the focal point, the heart of the store. By doing so, it encourages social interac-tion within the store as well as in the heart where shoppers can sit down on comfortable lounge chairs and interact with friends or other shoppers.

Plan: fIrst floor Plan: seConD floor

InterIor DesIgn ProPosal for AGENT PROVOCATEUR by JowIta szelIga

seCtIon CC

seCtIon bb

fIttIng room ConneCtIon DetaIl

floor DetaIl

fIttIng room ConneCtIon DetaIl

floor DetaIl

InterIor DesIgn ProPosal for AGENT PROVOCATEUR by JowIta szelIga