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SRIJEETA BISWAS
Flat-6 (Ground Floor), Building-1943Hoora, Bahrain
Phone:+973-39796302 | +973-Email: [email protected]
I would like to work with an organculture, which enables to
developprogressive environment, an incre
Dynamic professional with abov Associated with Bausch &
L
Development
An effective communicator with Strong analytical, problem
solvi
Key Account Management. Customer and Market Analysis. Business /
Brand Development Presentation and Professional Tr Crisis
Management. Resource development DB Management
EPMBD (Executive Program on M Certified trainer PTP France
(Pr
France). Fellow of IACLE (International A
Internship at Bausch & Lomb. Internship at EMLC EYE HOSPIT
Internship at NBM EYE HOSPITA Life member ofIndian Optometri
External faculty for Vidyasaga
Dispensing.
, Road No.-1835,Block No.-318,
9079363
ization that provides me professional work environskills on the
related fields. It would provide mesing amount of responsibility to
enhance my capa
SYNOPSIS
e4 years experience in Corporate Sales / Professio
mb as Sr. Executive Corporate Sales/Marke
excellent relationship building & interpersonal skills.
g & training abilities.
KEY SKILLS
aining.
ROFESSIONAL CERTIFICATIONS
anaging Business Decisions) from IIM Kolkatasbyopic Training
Programme from ICEE in collabor
sociation of Contact Lens Educators)
PROFESSIONAL QUALIFICATION
L.
L.
Association(Membership No.586/05)r College of Optometry And
Vision Science, in
ment and learninga challenging andilities.
nal Training.
ting & Business
tion with ESSILOR
Contact lens and
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OVERVIEW OF BUSINESS
Motivated professional with an extensive record of corporate
training, Direct sales & service and newbusiness development
experience in Optical industryMy ability to make an impact in any
business environment has been demonstrated by my employmentrecord
and proven ability to adapt to new and more challenging business
roles.
The following highlights my broad range of strengths that can be
transferred to any industry:
Key AccountsManagement:Develop and Interpret weekly scorecard
data using Retail Link and develop into strategies to growSpirit
business by store.Proactively identify Accounts whose revenue may
be shrinking so as to address any at riskcustomers and reach out to
these accounts to ensure they are retained as customers.Proactively
develop relationships with key users and provide Product Marketing
team with customerfeedback on product improvements.
Sales/Marketing:Developing sales and marketing strategies and
implementing sales efforts that improve companyname recognition,
expand the customer base, and generate continuous revenue/profit
growth
Brand Development:Establish brand visibility by extensive
merchandising and formulating sales tool kit projectingfeatures of
the product, to promote high value sales.
People and Communication Skills:Building customer relationships
and working as an integral team member to achieve objectives.
Customer Service:Serving as a front-line company representative,
advising clients on product and service selectionensuring
satisfaction, and generating referrals
Corporate Training:Supporting the strategic planning,
development, implementation, and improvement of new hire,sales
product, and technical training programs; coordinating training
activities; and leading training
sessions both on-site and in classroom
environments.Participating on teams that develop and roll-out
training programs
ORGANISATIONAL EXPERIENCE
Career Path
June09 Aug10 Bausch & Lomb India LTD Sr. Executive
Sales/Training
Key Responsibilities
Assist in efficient assortment analysis, Space to Sales, and
Cluster development and analysis.
Meet specific customer needs. Tracking competitor updates and
work out action plans to counter. Proactively conduct strategic
account reviews with all assigned customers on a regular basis
to
review service needs and usage trends. Identify products and
pricing that meet customer needs and business objectives.
Conduct Rate Reviews/Billing disputes and credits with strategic
customers upon request. Travel to various branches throughout the
area to lead new employee orientations and provide
training on new contact lenses, services, and technical systems.
Lead classroom and on-the-job training on topics including customer
service expectations, corporate
products, industry, state, and sales techniques.
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Observe staff performance and make determinations for additional
training to improve skill levels inspecific areas.
Meet with other training specialists to create new ideas for
designing more effective sales trainingprograms and processes to
improve employee retention and understanding of information.
Keep manuals up-to-date with all revisions. Internal &
External Product Training. Conduct Sales Promotion by influencing
retailers through professional trainings. Handle customer queries
and Trouble shoot at the end consumer level.
Professional Achievements
1 Awarded as the Best Seller of the year in Eastern India for
new product launch2 Operate within the budget & Maintain
satisfactory business development compliance3 Foster a culture of
driving more market insights into our products/solutions
April06 June09 Essilor India PVT LTD Sr. Brand Consultant
Key Responsibilities
Business planning and analysis for assessment of revenue
potential in business opportunities. Key account management-
Himalaya Opticals, Himalaya Optics, Lawrence & Mayo,Titan Eye
plus
and GKB Opticals
Providing technical and operational support to the hospitals-
Disha Eye Hospital, SankaraNethralaya , Priyamvada Birla Arvind Eye
Hospital, Sunetra Eye Research Foundation, RotaryNarayana
Nethralay, Sankara Dev Nethralaya
Analysing & reviewing the dispensing knowledge status for
Outlets. Customised training programme on Ophthalmic Lens
(SV,BIFOCAL,PROGRESSIVE,ARC,
PHOTOCHROMATIC LENS, POLYCARBONATE LENS, HIGH INDEX LENS
etc)
Professional Achievements
Varilux Brand contributes to almost 45% of the total turnover in
East India. Achieved the Lone Ranger Award in 2007 for handling the
complete Eastern region alone. Increased the customer base by 60 %
including out station market.
ACADEMIC BACKGROUND
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Sl.no
1.
Name of the Institution
Vidyasagar College of
Optometry and VisionScience
Name of Exam
B.Optom
Board/University
West Bengal
University ofTechnology
Year of Passing
2006
Marks Obtained(%)
89.2
2. St.Xaviers Institution ISC (10+2) Indian
SchoolCertificateExamination
2001 65
3. St.Xaviers Institution ICSE (10) Indian Certificate
ofSecondary EducationExamination
1999 78
PERSONAL INFORMATION
Date of Birth : 05/09/1983
Fathers Name : Late. Bipradas Santra
Marital Status : Married
Nationality : Indian
Permanent Location : Kolkata
Language Known : English, Bengali, and Hindi
Hobbies : Traveling, Painting, Outdoor Sports
Current Location: Bahrain Name: Srijeeta Biswas
