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Please Make Sure Your Speakers Are On
The Webinar Will Begin Momentarily
Resume Review
Peggy McKee CEO of Career Confidential LLC
Resume Review
Peggy McKee CEO of Career Confidential LLC
That’s a lot of detail we’re going to cover…
Close out all your other
applications…
Don’t get distracted and miss something important.
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Navigation Chat Polls Pop Ins
Your FREE Gift for Attending
• To See and Download Your FREE Gift
– Click “pop ins”
– If You Can Not See The Yellow Download Button
– Click on the Expand/Condense Arrow
Poll #1
Do you have a
multiple interviews scheduled in the next 4 weeks?
Interviews to Job Offers
14 Interviews to 1 Acceptable
Job Offer
17 Interviews to 1 Job Offer
Ave College Graduates
11.5 Interviews to 2.2 Job
Offers
Welcome to Career Confidential’s Resume Review Webinar!
• If you –
Are not excited about your own resume…
Keep sending it out but don’t get any calls…
Realize that you’re going to have to kick it up a notch…
Then you are in the right place today.
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The resume is the FOUNDATION of every job search…
• And what’s really sad is that most people don’t have a good solid foundation.
• I recently looked at a group of about 250 resumes and only 2 of them were good, well-done resumes….
2 out of 250 CHECK YOUR EMAIL: Free resources will be sent to you later
If your resume is holding you back, we are going to help you change that.
We are going to cut through all the clutter of what you’ve heard, or how you thought you were supposed to write
your resume…
And get down to exactly what your resume needs to have to
get you into that interview.
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We are going to teach you how to review and revise your resume.
We’re going to talk about:
Appearance
Format
Contact Information
Objective Statement
Work Experience
Quantifying Your Skills
Educational Background
References
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Most important overall tip…
It needs to sell you like you’re a product.
It’s not really about you… it’s about your potential employer.
Your resume is a marketing document.
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Let’s start with appearance.
• Here is a great example of appearance – it:
Is Error-Free
Is Easy to Read
Has White Spaces
Consistent Font
No Paragraphs
Draws the Eye Down the Page
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Consistent Font
Consistent Font
Consistent Font
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No Paragraphs
No Paragraphs
No Paragraphs
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• It’s easy on the eyes.
• There are no -
Borders
Bolded Words
Color
Shading
Pictures
Keep the appearance
simple.
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Length • Part of appearance is length.
• It needs to be a 1-2 page resume, unless you’re a - – CEO
– PhD
– Author
• You have to edit it.
Keep it simple, and keep it short.
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Now’s when you want to really start taking notes…
We are going to go through many of
your resumes and talk about…
The parts and pieces of them that work and don’t work.
Time To Take Notes
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Perfect!
Draws the Eye Down the Page
Consistent Font
Consistent Font
White Space
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Improvement
Needed
Eliminate Dense Text
Eliminate Dense Text
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Improvement
Needed
Remove Curriculum Vitae
Remove Table
Remove Shading
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Improvement
Needed
Remove Table
Eliminate Paragraphs
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Improvement
Needed
Remove Table
Remove Table
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Success is in the details!
You want to make it easy for hiring managers.
• Here are some of the file names I have received:
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How you should name your resume:
• The file name should have:
– Your Personal Last Name
– Job Title or Number
That would be easier to find.
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Format
• Format involves two topics:
– Structure
– Bullet Points
• They both allow you to highlight your skills and abilities in what you’ve accomplished.
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Appearance Format Contact Information Objective Work Experience Quantification Education References
Contact Info
Objective
Experience
Education
Formatting Part I - Structure
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• Bullet points go in your work experience –
– Under Each Job Description
– Highlight What You Did at That Job
• Bullet points should answer the hiring manager’s question:
– “How can this person benefit my company?”
Never use paragraph form… they won’t read it.
Formatting Part II – Bullet Points
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Perfect!
Bullet Points
Perfect! Perfect!
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Improvement
Needed
Bullet Points
Bullet Points
Bullet Points
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Perfect!
Bullet Points
Bullet Points
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Improvement
Needed
Improvement
Needed
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Needs Bullet Points
Improvement
Needed
Improvement
Needed
Needs Bullet Points
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Contact Information • Your contact information –
– Needs to Have Your:
• First and Last Name
• Address
• Phone Numbers
• E-mail Address
– Top of Resume
– Left Side or Center
– Name Should Be Bigger
Just list it out… don’t label.
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Appearance Format Contact Information Objective Work Experience Quantification Education References
Contact Info
Perfect!
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Contact Info
Perfect!
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Contact Info
Improvement
Needed
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Improvement
Needed
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Contact Info
Improvement
Needed
Contact Info
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Objective Statement
What is the reason for an objective statement?
1. To succinctly sum up how you’re going to make this hiring manager’s job easy or exactly what you will do.
• You need to tailor to the job opportunity.
2. To make sure that your resume gets to the right person.
• An objective statement tells the person reading your resume the exact position that you would like.
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Appearance Format Contact Information Objective Work Experience Quantification Education References
What do you put in your objective statement?
• Use key words from the job description.
• Highlight what you’re going to bring to the organization.
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Here’s an example that’s really strong:
“Executive Administrative Assistant seeks opportunity to support CXO in XYZ
industry.”
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Think about all we know about this person:
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“Executive Administrative Assistant seeks opportunity to support CXO in XYZ industry.”
• We know that she:
Is an executive administrative assistant.
Has a background in XYZ industry.
Perfect!
Objective
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Improvement
Needed Objective
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Improvement
Needed
Objective
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Improvement
Needed Objective
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Improvement
Needed Objective
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Improvement
Needed
Objective
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Work Experience • Should be in reverse chronological order.
• Employer’s name on the left, with the title under it.
• Dates of employment on the right.
• Each job should have bullet points that:
– Talk about things you did at that job.
– Should mention skills or accomplishments. You don’t need any additional sections for − Summaries − Areas of expertise − Awards
Those go in your work experience in bullet points.
Appearance Format Contact Information Objective Work Experience Quantification Education References
Perfect!
Quantification
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The most important thing you can do with your bullet points…
• Is use them to quantify your skills or accomplishments.
• This is the number one problem that everyone has on their resume.
This is one of the top things that you can do to make your resume an interview magnet.
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Appearance Format Contact Information Objective Work Experience Quantification Education References
What does it mean to QUANTIFY your accomplishments?
• Here are some examples:
Quantify, quantify, quantify… this speaks to hiring managers.
– Revenue
– Rankings
– Direct reports
– Production
– Accuracy
– Budget
– Projects
– Scheduling
– Turnover Rate
– Procedures
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How this works in a bullet point: Before After
“Responsible for bringing in new clients.”
“Brought in 20 new clients in three months.”
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How this works in a bullet point: Before After
“Responsible for bringing in new clients.”
“Brought in 20 new clients in three months.”
“Responsible for maintaining accuracy in the company database.”
“Achieved 100% accuracy in a 50,000 item database over two years.”
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How this works in a bullet point: Before After
“Responsible for bringing in new clients.”
“Brought in 20 new clients in three months.”
“Responsible for maintaining accuracy in the company database.”
“Achieved 100% accuracy in a 50,000 item database over two years.”
“Managed a high-ranking sales team.”
“Managed a sales team ranked at number 1 in the region, Q2 and Q4 for 2010.”
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How this works in a bullet point: Before After
“Responsible for bringing in new clients.”
“Brought in 20 new clients in three months.”
“Responsible for maintaining accuracy in the company database.”
“Achieved 100% accuracy in a 50,000 item database over two years.”
“Managed a high-ranking sales team.”
“Managed a sales team ranked at number 1 in the region, Q2 and Q4 for 2010.”
“Consistently grew sales for the past five years.”
“Consistently grew sales 22% per year for five years.”
That’s what’s going to attract the attention of a hiring manager.
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Improvement
Needed
Quantification
Quantification
Quantification
Quantification
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Perfect!
Quantification
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Perfect!
Quantification
Quantification
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Perfect!
Quantification
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Improvement
Needed
Quantification Needed
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Improvement
Needed Quantification Needed
Quantification Needed
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Improvement
Needed
Needs Quantification
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Improvement
Needed
Needs More Quantification
Improvement
Needed
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Poll #2
If you had a clear, strong objective statement and quantified your accomplishments would you have more interviews?
Educational Background
• Listed in reverse chronological order.
• Most recent education first.
• Name of the institution and degree on the left.
• Date on the right.
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Appearance Format Contact Information Objective Work Experience Quantification Education References
Perfect!
Education
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Education
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Improvement
Needed
Improvement
Needed
Education
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Improvement
Needed
Education
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Education
Improvement
Needed
Education
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Improvement
Needed
Education
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Improvement
Needed
Education
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References • Check out the bottom of your
resume… if it says “references available upon request”, I want you to remove that.
• Use that space to sell yourself with –
– Numbers
– Dollars
– Percentages
– Quantifications X ATTENTION: PowerPoint Slides will be sent to you by email
Appearance Format Contact Information Objective Work Experience Quantification Education References
X CHECK YOUR EMAIL: Free resources will be sent to you later
X
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X
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X
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What goes into making an amazing resume that
acts as a marketing document?
Clear and Easy to Read, Plenty of White Space
Concise Contact Information
A Powerful Objective Statement
Work Experience - Reverse Chronological Order
Quantified Accomplishments (numbers, dollars, and percentages)
Educational Background – Reverse Chronological Order
No References
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Poll #3
Would you like to know for sure that your resume is selling you, by having me personally review it?
Adding Quantification To Your Resume Will Get You Interviews
If you don’t get a paycheck, you LOSE money.
If you don’t get a job, you don’t get a paycheck.
If you don’t get interviews, you don’t get job offers.
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How does your resume stack up? • When you look at it in light of what you
learned today, do you feel like it markets you?
• Is your objective statement strong?
• Does your resume speak to those hiring managers with your bullet points?
• Have you quantified your accomplishments?
What would happen for you if it did?
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I’ve worked with thousands of job seekers… • And taught them all to do their resumes just
like this, and it makes the difference for all of them.
• They upgraded their resume with the things I’ve taught you here today, and –
– They got phone calls.
– They got interviews.
– And they got jobs.
It was like turning on a light switch.
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What Others Have Said My resume [is] more clear and tells in powerful language exactly what the hiring manager needs to know. The proof is I applied 3 times this week and got 3 invitations for an interview.
Els Van den Brempt
I completed your [suggested resume changes] and within the first week was called to interview at a company for four different positions.
Tammy D
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None of this says anything about you.
• The problems and roadblocks come from HOW you operate in the job search:
– How You Represent Yourself with Your Resume
– How You Get Attention With Your Cover Letter
– How You Go About Applying for Jobs
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Some Standout Candidates Do a Terrible Job With the Job Search
• The Skill Set You need to Conduct a Successful Job Search is Very Different From the Skill Set You Use in Your Job
• Once You Learn— – The Right Steps
– The Right Actions
– The Right Strategies
– You Start Getting the Interviews You Want
Your job search becomes much
easier, much more exciting, and
you can easily end up with your
pick of multiple job offers.
Your Resume is a Marketing Document The Job Search Is a Sales Process
Once they’re interested in finding out more, that’s when they call you for an interview.
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Customer
Hiring Manager
Product
You
“Brochures” or “Ads”
Cover Letter & Resume
The First Critical Element: Customer Behavior
Customers are more likely to buy when a solution for their problem is presented at the time of need.
Product/Solution
You
Customer with a Problem
Hiring Manager
The Second Critical Element: The Hidden Job Market
Interviews to Job Offers
14 Interviews to 1 Acceptable
Job Offer
17 Interviews to 1 Job Offer
Ave College Graduates
11.5 Interviews to 2.2 Job
Offers
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You Must Change HOW You Approach the Job Search
You must get your RESUME in front of the person who can actually hire you—the HIRING MANAGER.
This is your customer.
#1 Turn Your Resume into A Marketing Document
#2 Tap into The Hidden Job Market
• Online Applications Are Wasted Time
– It Doesn’t Go Straight to Your “Customer,” the Hiring Manager
– It Goes to Human Resources
– Human Resources is the Gatekeeper for the Hiring Manager
– Human Resources Looks for the Exact Keywords and Experience
Even if you could do the job very well, you might not seem like a perfect fit to them,
so they cut you! ATTENTION: PowerPoint Slides will be sent to you by email
Avoid the Wasted Time, Go Straight to the Hiring Manager
Poll #4
If you were to contact 100+hiring managers, would you have more interviews?
Let’s Find Those ‘Hidden Jobs’!
“Hidden Jobs Finder”
Comprehensive, Foolproof System
Uncovers Great-Fit Opportunities
Puts You in Direct contact With Hiring Managers
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What happens when you go around HR? I have an interview…! I used Peggy's system to contact the VP of Technology …who did not know about the 2 previous times I've applied to this company for the same position. But this time, it worked!
Edward H.
You won’t believe this…I just started using your HJF messages [to hiring managers last Tuesday]…I got a job offer today, Monday, as a result of one of those First Contacts…! This job was never posted. It is a direct hire. Your resume layout and training to directly contact hiring managers paid off after sending only 13 messages!
William B.
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How does the “Hidden Jobs Finder” work? Systematic Step-by-Step System
Helps You Find Jobs That Aren’t Advertised
How to Find Hiring Managers Using: ─ LinkedIn
─ Google Boolean Searches
─ AND Telephone Sourcing
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This is the easiest way possible for you to find the names and emails of all the hiring managers you need.
IT Sales Managers on LinkedIn
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Sales
Manager
Directors of Operations on LinkedIn
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Director of
Operations
1059 Results
Google Search to Find Accounting Managers Only in the Washington DC Metro Area
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Accounting
Manager
822 Results
Google Boolean Search for Regional Sales Managers in Medical Located in Chicago
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Regional
Sales
Manager
1410 Results
Finds Accounting Managers from Dallas on Facebook
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Accounting
Managers
1750 Results
HJF Messaging Appendix: Table of Contents
Custom Messages For
Every Situation!
Fresh, Energetic, Positive, Selling
Messages in Minutes
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You Will Get Interviews!
You Will Never Hit a Dead End Again
Always Able to Find Hiring Managers
Uncover Great Jobs Quickly and Easily
This is your ticket to unbelievable career freedom.
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How much is total career freedom for the rest of your life worth to you?
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$197
How much is total career freedom for the rest of your life worth to you?
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$197
Because you are in this webinar today…
3 BONUSES
If you get the Hidden Jobs Finder in the next 24 HOURS, you get 3 Additional Bonuses—absolutely FREE.
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+
There is No Risk
Comes with a 365-day, complete-satisfaction, 100% money-back guarantee.
If they don’t work like I say they will, return them for a full refund.
This is the safest investment you’ll ever make.
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Phone Numbers: 800.691.2562 or 972.382.3139
A Huge Return on Your Investment
You will put thousands of dollars in your pocket: $ 30,000 a Year You Will Earn An Extra $ 2,500
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Typically, people cut their job search by more than this—which puts more money in your pocket.
$ 60,000 a Year You Will Earn An Extra $ 5,000 $120,000 a Year You Will Earn An Extra $10,000
Because you are in this webinar today…
3 BONUSES
If you get the Hidden Jobs Finder in the next 24 HOURS, you get 3 Additional Bonuses—absolutely FREE.
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+
Extreme Resume Makeover Kit
Gives You the Perfect Resume
Stands You Head and Shoulders Above the Rest
Eliminates Mistakes Holding You Back
Expert Coaching for Writing Your Winning Resume from Start to Finish
Tons of Additional Tips and Secrets
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It’s so EASY.
#1
FREE
Extreme Resume Makeover Kit
This kit normally sells for $74, and you’ll get it for free—samples, coaching, review and all.
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Comes with a Personal Resume Review by
Peggy!
Your New Resume Will Get You Many More Interviews
I will even personally review your resume for you.
You will know that you have a strong resume ever that truly markets you to hiring managers.
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#2
Personal Cover Letter Review
• I will review your Cover Letter for you.
• Your Cover Letter is the Body of the Email That is Sent With Your Resume
• Never Send Your Cover Letter as an Attachment
#3
I’ll let you know if it’s great or what you can do to improve it.
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You Get:
Resume Review
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PLUS 3 FREE BONUSES
$197
Phone: 800.691.2562 OR 972.382.3139
#1 #2 #3
Cover Letter Review
The Hidden Jobs Finder and the Extreme Resume Makeover Kit
• Electronically Delivered
• No Shipping Charges/No Wait Time
• Email with Login and Password
• Website: www.careerconfidential.com/members/
• Instantly Accessible Online
Phone: 800.691.2562 OR 972.382.3139 ATTENTION: PowerPoint Slides will be sent to you by email
You can be completing a top-of-the line resume today and contacting hiring managers by tomorrow!!
Here’s How to Do It
• Get Out Your Credit Card
• Click on the ‘pop ins’ Tab on the Right
• Click “Add to Cart”
• Fill Out Your Information
• Click “Place Order”
• Completely Secure Website Like Amazon
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Phone: 800.691.2562 OR 972.382.3139
What to Do Now:
• We Will Send You an Email with Your:
– Exclusive Login Credentials
• Username
• Access Code
– Easy Instructions to Access Your Hidden Jobs Finder and All the Bonuses
– Website www.careerconfidential.com/members/
Phone: 800.691.2562 OR 972.382.3139
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How to Access Your Products Products Are in the Membership Section of Our Website
http://careerconfidential.com/members/
• Watch the Training Videos
• Print the Templates
• Download the Handouts
See your Hidden Jobs Finder and All 3 Bonuses immediately.
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Phone Numbers: 800.691.2562 or 972.382.3139
Available for 24 Hours Only!
Resume
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PLUS 3 FREE BONUSES
$197
Phone: 800.691.2562 OR 972.382.3139
#1 #2 #3 Cover Letter
Let’s Get You A Job Quick!
Give yourself an advantage in the job search!
There’s just no way for you to understand what a difference it will make for you until you try it and
see for yourself.
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Phone: 800.691.2562 OR 972.382.3139
1-800-691-2562 or 1-972-382-3139
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Q & A with Peggy McKee (LIVE)
Resources • Purchase Link:
• http://careerconfidential.com/resume-deal-wbonuses/?webicode=5779aeacfa
• Training Webinars Page
http://careerconfidential.com/training-webinars/
• Peggy’s Personal Coaching
http://www.phcconsulting.com/WordPress/interview-coaching/
• Total Access Club (TAC)
http://careerconfidential.com/total-access-club-product-reviews/
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800-691-2562 Or 972-382-3139
Thanks For Attending!
Phone: 800.691.2562 or 972.382.3139
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