Raghu SeelamonthulaSTRATEGIC MARKETING & NEW

PRODUCT DEVELOPMENT PROFESSIONAL

•A highly motivated self-starter , high-energy and performance oriented creative business solutions professional

•15 years experience in Consulting/Market Research, Automotive, AIDC and Controls Industries

•Key focus areas are New Product Development, Strategic Planning, Marketing & Business Development, Partnerships/Alliances

•Knowledge of market trends and dynamics, client buying behavior, software technology trends and directions, ecosystem players and competition

•Excellent Customer Relationship Management, experienced in dealing with clients across Asia, Middle-East, Europe etc.

•Exceptional track record of identifying new growth opportunities•Experience in forging strong relationships and alliances with customers as well as partners

•Engage customers to promote and develop business opportunities and to understand customer requirements

•Strong team skills, especially working with cross-functional teams across geography

•Strong relationship-building and alignment skills, in-depth understanding of executing sales plans, strategic planning, pipeline management, budgeting/forecasting and account leadership

•C-level skills/presence and proven leadership skills

Currently

CurrentlyGlobal Marketing LeaderHoneywell Airport Systems

Honeywell Airport Systems is an integral part of Honeywell Building Solutions (HBS), a US$2.5B+ Business Unit of Honeywell Automation and Control Solutions (ACS). Through a worldwide network of local branch offices, HBS installs, integrates and maintains systems that keep facilities safe, secure, comfortable, productive, and energy-efficient.

Honeywell Airport Systems Group (ASG) offers a complete package of airfield guidance products, including airfield and obstruction lighting, Advanced Surface Movement Guidance and Control System (A-SMGCS), docking stations and Electronic Taxiway Navigation Arrays, to increase both the safety and efficiency of airport airfield operations.

Strategic Marketing- Develop/ own the global Strategic Plan

(STRAP) for ASG in alignment with the HBS STRAP

- Design and conduct analysis to identify/quantify potential areas of opportunity

- Drive the New Product Development process

- Managing Marketing Communications

Product Management- Manage the Honeywell’s NPI process

for all Airport Systems Offerings (new and technological updates/refresh)

- Product Life Cycle Management

My Expertise

Strategic Marketing

Business Development

Product Marketing & NPD

Open Innovation

Intellectual Property Licensing

Technology Scouting

Six SigmaGreen Belt Certified

1991

1994

1997

1995

Bachelor of Science – Computer Science & EngineeringFaculty of Engineering

Master of Business Administration School of Business Management, Accounting & Finance

Space Central School

1999

2007

Educa

tion

Employment

Global Industry Analysts Inc.Sr. Research Analyst

Toyota Tsusho CorporationAssistant Manager

Honeywell Technology Solution LabsTechnology StrategistHoneywell Building Solutions

2011

Honeywell International Inc.Global Marketing LeaderHoneywell Airport Systems

My Career

Sriharikota

Hyderabad

Prashanti Nilayam

Hyderabad

Bangalore , New Delhi & Toyota City, Japan

Bangalore

New Product Developments

Honeywell's IHD Pioneer is an in home display that uses the Zigbee Smart Energy profile to allow home owners efficiently track their electricity consumption, costs and green house gas emissions. IHD Pioneer enables utilities to effectively communicate with their consumers and manage peak demand. The IHD Pioneer's features include a 100 mW radio, Rechargeable battery, color touch screen user interface, tri color LEDs and audio alerts.

Honeywell's Remote Condition Based Monitoring offers comprehensive real-time performance monitoring of oil cooled distribution transformers up to 500 KVA.  Key Features - Asset Data Monitoring, Energy Data Monitoring and Alarm Reporting onto a cloud based Infrastructure.

Honeywell created Energy Advisory Services because we know getting information from your building systems is just the beginning. When it comes to an overall improvement of energy and operational performance for your facility, you need more than data. Energy Advisory Services from Honeywell goes beyond typical energy management metrics software and offers three levels of service — Awareness, Improvement and Optimization, with programs focusing on either energy or operational efficiency. 

Honeywell Visual Docking Guidance System, only passive sensor based guidance system in the market. VDGS systems is based on imaging processing that locates and tracks aircraft approaching the stop position at the gate with azimuth guidance provided to both pilot and co-pilot. A Central Working Position (CWP) computer is available to allow interaction with multiple VDGS systems from a central control room.

2012

2010

2010

2009

Individual Excellence Award

2010Honeywell

Building Solutions

Star Partnership Award 2010Honeywell

Building Solutions

My Awards @

Individual Excellence Award

2009Asia NPI &

Growth Group• Led the Smart Grid initiatives in India

with specific focus on Automated Demand Response for Indian Distribution Utilities.• Worked with Indian Utilities on Smart

Grids and potential roadmap and pilots for Automated Demand Response.

• Led the Smart Grid initiatives in India with specific focus on Automated Demand Response for Indian Distribution Utilities.• Conducted and participated in

numerous workshops with Indian Utilities on Smart Grids.• Authored paper on “Automated

Demand Response – A Critical System Resource for Indian Distribution Utilities” – Printed in Energetica Aug/Sep 2010.• Contributed to “Smart Grid Roadmap

for India” by USAID.

• As part of Asia NPI Growth was involved in emerging region growth programs ideation like Sustainable Energy - Energy Management Product for Residential, Commercial & Utilities, ITS for Indian Cities, Distributed Generation, Micro-grid Energy Management System & Controllers and Controlled Atmosphere Solutions for Cold Storages

• Product Management (Ideation to Launch) of new products like Remote Energy Management Services for Commercial Sector, In-Home Displays for Residential Users and Remote Distribution Transformer Monitoring System for Distribution Utilities

• As Technology Strategist @ Honeywell– Driving Technology Strategy & Global Growth Initiatives for

Honeywell Building Solutions – Remote Services, Building Profile Database & Advanced Solutions for HVAC Controls.

– Driving Smart Grid strategy & pilots of AutoDR Solutions.– Strategic Partners/M&A Due Diligence of Honeywell Building

Solutions acquisitions– Drove Emerging Region NPI (Ideation to Launch) like

Remote Energy Management Services, CBM for Distribution Transformers, In-Home Displays & Micro Grid.

– Successfully drove IP Licensing-Out & Licensing-In strategy for HTS jointly with Honeywell Intellectual Properties Inc for India market.

• As Assistant Manager @ Toyota Tsusho– Led Toyota-Hino-Daihatsu Engine & Transmission Marketing

& Sales for SAARC Countries.– Drove Denso Wave AIDC Product Marketing & Sales for

SAARC Countries (2002~07)– Established & Managed R&D Vendor Network for Toyota &

Kanto Motors Corp for sourcing Automotive Design & Embedded Software development (2002-07)

Earlier

• At Symbiosis Institute of Business Management– Technology & Innovation Management

• At School of Business Management , Accounting & Finance, Sri Sathya Sai University– Customer Relationship Management

Visiting Management Faculty