Resume & Profile E-Summit Formatting Modern …...Resume & Profile E-Summit Formatting Modern Resumes: Strategy & Distinctive Design to Win Interviews Brought to You by The Resume

E-Summit – Formatting Modern Resumes © 2017 Resume Writing Academy • Page 1

Resume & Profile E-Summit

Formatting Modern Resumes: Strategy & Distinctive Design to Win Interviews

Brought to You by

The Resume Writing Academy www.resumewritingacademy.com

Marie Zimenoff, M.Ed., NCC, CCM, MRW CEO – Resume Writing Academy

Dr. Cheryl Minnick, M.Ed., Ed.D., NCRW, CCMC Career Counselor & Internship Coordinator – University of Montana

January 20, 2017

© 2017 Resume Writing Academy ALL RIGHTS RESERVED. No part of these handouts may be reproduced or transmitted in any form

whatsoever without express written permission from Marie Zimenoff. Contact Marie at [email protected]


Recruiter Behavior

Eye Tracking

Research Takeaways


Modern Formats: Must-Haves

Short “Bites” of Information

Clean, Stable Formatting

Designs That Improve Readability

Distinctive Designs That Differentiate Candidates


Modern Resume Design Checklist Use Short Bites of Information

� Short paragraphs – 3 lines – and short bullets – 2 lines � Job descriptions pared down to critical information instead of a paragraph � Shorter summary paragraphs (2 lines) or bullets and subheadings to highlight key points

� Short lists of bullets – no more than 4 – 5 � Break up lists of bullets using subheadings, sub-bullets or other formatting

Use the Cleanest, Most Stable Formatting Solution

� No first-page headers; name and contact information on second page in header or first line of page � Right tab to pull a date out the right when you want to highlight longevity or define sections (never hit tab

or space repeatedly to get to the right!) � Columns using tabs or tables, not column feature (for stability and ease of use for your candidate) � Compatible Word files (.doc) not the latest Word documents (.docx) � Full links (i.e. www. LinkedIn.com/in/mariezimenoff)

Use Design to Improve Readability

� Borders to distinguish sections (using the border function in word, not drawing a line) � Border function to create the look of text boxes around material to highlight it � Shading to draw the eye; make sure shading with black text is light enough for readability if printed; use

white text with darker shading elements � Well-placed white space

� Space between lines and bullets to improve readability (paragraph or layout function) � Chunking of experience entries and sections for immediate recognition

� Equal margins on all 4 sides of the page – ALWAYS � Margins of .5” to .8” (use the white space in the page for readability, not around it)

Use Design to Brand Your Client

� Minimal space for non-distinguishing information (core competencies) � Tables to organize information (cautiously, can have ATS issues) � No text boxes – they move and will not be scored by most ATS � Condensed onto a few lines using symbols to separate items

� Maximum of 2 font types with strategic, consistent fonts and enhancements (bold, italics, underline) � One main color if incorporating color in a document � Graphics that add value or illustrate a story

� Excel client data graphs when the data tells a good story; paraphrase in text (visual WILL NOT be scored by ATS)

� Pictures use text wrap or insert into a table to achieve desired look � Testimonials become graphics with a table or text box and shading

Typestyles:

Sans Serif Arial (11); Arial (10)

Calibri (11); Calibri (10.5) Verdana (9.5); Verdana (9)

Tahoma (9.5); Tahoma (9)

Serif Times New Roman (11); Times New Roman (10.5)

Garamond (12); Garamond (11.5) Book Antiqua (11); Book Antiqua (10.5)

Century (10.5); Century (10)


HAMID JAFRI Kansas City, MO 64114 • 816-555-2345 • [email protected]

H O S P I T A L I T Y S E N I O R E X E C U T I V E Regional VP • Property Group Manager

2-Time “Hotel of the Year” Award Winner—2 Different Hotels (Marriott & Renaissance) Strong Food & Beverage Background • Extensive Experience with Diverse Cultures, Cuisines & Clientele

Career Dedicated to Creating Culture of Genuine Hospitality, Delivering Bottom-Line Results Through:

P R O F E S S I O N A L E X P E R I E N C E

MAXWELL & EVANS HOTEL GROUP GENERAL MANAGER: Phoenix Kansas City North Hotel Kansas City, MO • 2008–Present 263-room suburban hotel • $15M annual revenue • 140 staff • US market

Hotel of the Year, Westin International (92 Phoenix hotels in the Americas), 2015 General Manager of the Year, Westin International, 2015 Best Hotel Opening, Westin International, 2009 Additional 30+ awards for excellence in hotel operations, sales performance, food & beverage, customer satisfaction, employee satisfaction, community contributions, and other benchmarks

Promoted to manage opening and ongoing operation of first Phoenix hotel in the Kansas City market. Built a top-performing hospitality organization with an exceptional culture of customer service and community engagement.

• Balanced Scorecard: Finished every year in top 30 of Phoenix hotels in the Americas in all 5 metrics: customer satisfaction, associate engagement, staff development, revenue generation, and profitability.

• Sales and Revenue Management: Grew from startup to dominate the market through community engagement and targeted sales strategies to draw the most profitable group and individual travel business.

Consistently #1 in average rate in the market.

• Employee Engagement: Averaged 94% associate engagement in annual surveys.

• Leader Development: Concurrent with GM responsibilities, tapped for newly created role training and onboarding new GMs for the Maxwell & Evans Group.

Oriented an average of 3 GMs annually for past 9 years. Throughout career, personally mentored and developed 9 AGMs to General Manager.

GENERAL MANAGER: Minneapolis Airport Westin Minneapolis, MN • 2001–2008 295-room airport hotel • $11M revenue • 130 staff • US market

Hotel of the Year, Westin International (330 Westins in North America), 2007 Twin Cities’ Best Place to Work, Minneapolis Business Courier, 2006, 2007, and 208 Additional 20+ awards for guest satisfaction, sales and market share results, event management, customer service, and overall excellence

Assumed leadership 3 weeks after 9/11 terror event that caused severe downturn industry-wide. Managed through crisis by combining tight fiscal controls with inspirational team-building.

Instilled best practices in operations, customer service, quality, and hiring to create an exceptional team and award-winning property.

Exceptional Service Employee Engagement Operational Excellence


H A M I D J A F R I Page 2 • 816-555-2345 • [email protected] GENERAL MANAGER: University Inn & Conference Center South Bend, IN • 2000–2001 139-room conference hotel • $7M annual revenue • 120 staff • US market

Maxwell & Evans Award of Excellence, 2001

In first General Manager role, focused on performance benchmarks in key result areas to drive operational excellence. Reported directly to 9-member Board of Directors for the University-owned hotel.

ASSISTANT GENERAL MANAGER: Radisson Hotel Dubuque Dubuque, IA • 1998–2000 257-room downtown hotel • $9M annual revenue • 140 staff • US market

Radisson President’s Award, 2000

HYATT INTERNATIONAL HOTELS DIRECTOR OF FOOD & BEVERAGE: Hyatt Regency Saipan Saipan, Micronesia • 1997–1998 325-room resort • 13 outlets • $14M annual f&b revenue • 181 staff • Japanese, Korean, Chinese, US market

DIRECTOR OF FOOD & BEVERAGE: Hyatt Regency Saujana Kuala Lumpur, Malaysia • 1995–1997 387-room conference resort and country club • 13 outlets • $11M annual f&b revenue • 276 staff • Malaysian market

ASSISTANT DIRECTOR OF FOOD & BEVERAGE: Grand Hyatt Resort of Fiji Suva, Fiji • 1993–1995 455-room resort • 10 outlets • $13M annual f&b revenue • 232 staff • Japanese, Korean, Chinese, US market

Pre-Opening Assistant Director of Food & Beverage

RESTAURANT MANAGER: Hyatt Regency Boston Boston, MA • 1992–1993 CORPORATE MANAGEMENT TRAINEE: Hyatt Regency Boston Boston, MA • 1991–1992 264-seat fine dining revolving restaurant • $3M annual f&b revenue • 44 staff • US business/tourist market

Pre-Opening Team of Hyatt Regency Cambridge during this assignment

PRIOR Positions as Chef Patissier, Chef de Partie, and Apprentice Chef in Liverpool, London, and the Channel Islands.

E D U C A T I O N BSc (Hons) in Hotel and Catering Management: University of Leeds, England HND in Hotel, Catering, and Institutional Management: Westminster College, England City and Guilds Chef Qualifications: Liverpool Technical College, England

Gallup High-Performance Management Workshop Gallup Talent-Based Hiring / StrengthsFinder Assessment / Associate Opinion Survey

B O A R D A N D I N D U S T R Y L E A D E R S H I P Board Member, Missouri Hotel & Lodging Association, 2010–Present President, Tourism Commission, Kansas City Convention & Visitors Bureau, 2010–Present


JANET CARTER 989-555-4838 [email protected] Saginaw, MI www.LinkedIn.com/in/janetcarter

C-LEVEL EXECUTIVE & BOARD MEMBER Strategy – Finance – Operations

20+ years of decisive leadership at diverse organizations: public, private, nonprofit, spinoff, and Fortune 500. Broad business acumen and deep understanding of how to leverage relationships to transform vision to reality. Articulate advocate and excellent negotiator with keen grasp of strategy and risk to enable profitable results.

HIGHLIGHTS: BOARD SERVICE, STATE COMMISSIONS, AWARDS

BOARDS: YMCA of Michigan Michigan SPCA Healthcare for the Homeless US Green Building Council of Michigan COMMISSIONS: Information Policy Board Health Benefit Exchange Advisory Exchange of Michigan Hospitals AWARDS: Innovator of the Year, Michigan Record Best in Finance CFO, Finance Journal CXO Team, Leader Magazine

EXPERIENCE

JC CONSULTING 2000–Present Saginaw, MI Provider of business strategy, risk assessment, executive coaching to nonprofits and startup/midsize companies.

COO/CFO Consultant Engaged for executive coaching and strategic counseling on business growth, board governance, and M&A processes.

LEFFERTS HEALTHCARE, INC. 2013–2015 Saginaw, MI Nonprofit healthcare provider of post-acute, long-term care, and community services to seniors.

Chief Financial Officer (CFO) | Board Member Breathed new life into the organization to exploit strategic opportunities, enable growth in a rapidly changing market, and upgrade technical systems and processes. Leveraged community contacts to increase brand awareness and deepen relevance in the community. $200M foundation. $50M budget.

Business Process Upgrade (IT, HR, Benefits, Finance): Restructured IT leadership and instituted state-of-the-art IT system to ensure ICD-10 compliance, network integrity, and capture millions of dollars in billable revenue.

Market Expansion: Worked with CEO to create master plan for campus and service-line redesign. Led research, evaluation, and development of multiple business models for presentation to the Board.

Brand Awareness: Introduced senior leadership to local and state organizations. Planned and implemented the process of securing a PR firm and collaborated in planning and executing a branding campaign.

TRANSFORMATION ORGANIZATION 2013 Detroit, MI International nonprofit promoter of energy efficiency, green building, and environmental protection.

Chief Operating Officer (COO) Coached senior staff on collaborative leadership style to break down walls of a heavily siloed organization. Enabled cross-referencing of ideas for application to a wider range of issues. Identified, recruited well-qualified successor.

HOMELESS HEALTHCARE, INC. 2006–2012 Saginaw, MI The state leader in providing healthcare services to the homeless.

Chief Financial Officer Recruited from Board Chairmanship and 2 decades of Board Service (3x Chair) to oversee all corporate FP&A and drive multiple operational initiatives in COO role. Led IT system upgrade, business expansion into new jurisdictions, and a complex, groundbreaking, building project. Initiated capital campaigns of $10M. $13M budget.

JANET CARTER 989-555-4838 [email protected]


Visionary Leadership: Led multidimensional, cross-discipline planning team, architect, and contractor in building a brand new facility. Decisively overcame obstacles, led municipal negotiations, and won Board approval of a new design mid-project, as the green building evolved into a high-visibility LEED-Gold city landmark.

Fiscal Responsibility: Completed new facility under-budget even with multiple redesigns and addition of new community service offerings (dental clinic/pediatric clinic).

Market Expansion: Successfully secured time-critical federal grants, strategic partnerships, and negotiated clinical expansion into new jurisdictions for increasing healthcare services to more than 3000 individuals.

ADVISOR GROUP LIMITED 2002–2006 Saginaw, MI Provider of Enterprise Risk Management (ERM) services.

Partner & Vice President, Professional Services & Marketing Engaged by clients for expertise in business strategy, risk mitigation, and compliance. Developed key messaging to position Advisor Group in the new ERM market. Established CEO as SME with coverage in the national press.

Also: Gray & Company (Fortune 500 advisory), PRET (international manufacturer), Foodservice (Fortune 500 distributor)

EDUCATION

Michigan College: MS & MBA in Finance MS & BS Organizational Management State Leadership Association CPA

PROFESSIONAL PROFILE

BOARD SERVICE Michigan SPCA

YMCA of Michigan Mediation, Vice President

US Green Building Council of Michigan United Way, Partnership Board

Healthcare for the Homeless Junior League

STATE COMMISSIONS Advisory Exchange of Michigan Hospitals

Information Policy Board Health Benefit Exchange

HONORS & AWARDS Finance Journal: Best in Finance CFO Award

Michigan Record: Circle of Excellence Leader Magazine: CXO Team

Daily Newspaper: Innovator of the Year

COMMUNITY Family Tree

Networkers United Community Partners Committee

Community Fundraising Organization


BILL GORDON 718-555-7071 | [email protected] | www.LinkedIn.com/in/billgordon

RETAIL EXECUTIVE Optimizing Operations, Customer Experience, Branding & Merchandising to Achieve P&L Goals in Global Market

• Experience: Sandler NYC, Kings of York, Flaker, Barton, World Goods, International Scenes. • Mission-Focused Leader: Possess the high degree of emotional intelligence required to lead complex global businesses. • Perceptive, Engaging Strategist: Extract clarity from chaos while instilling a culture of service and accountability. • Brand Champion: Consistently reinforce the brand aligned with corporate goals in customer-focused environments.

CAREER SNAPSHOT EUROPEAN COUTURE (2015–Present) Vice President, Retail Stores & Operations – North America

Recruited to lead US retail initiative for the French luxury fashion house consistent with the European brand. Plan and execute standards, processes, and procedures to achieve sales, service, and operational goals. 25 stores. Full P&L.

SANDLER NYC (2002–2015) Overview: Led launch, transition, and growth efforts for geographically dispersed/multicultural organizations in the US. Quickly assessed and understood challenges and goals of each locale. Planned the strategy, motivated the players, and provided key disciplines and resources to create environments for exceptional customer experience. P&L $150M.

Vice President – Warehouse Stores & Events Evaluated, weighed, and restructured operational systems and processes of the off-price warehouse division, fulfilling a 5-year plan to build a fiscally responsible organization aligned with the Sandler brand. Oversaw end-to-end planning and management of multimillion-dollar, biannual warehouse events in New York and Los Angeles; took the event online.

• Empowered the workforce with resources, training, new KPIs, and performance incentives. Created a leaner, more adaptable, highly productive organization exemplifying the Sandler brand in an engaged, supportive environment.

• Strengthened relationships with the merchant group and the customer, leveraging expertise in market variances to optimize merchandise selection and presentation on the East Coast, West Coast, Midwest, Hawaii, North and South.

• Planned and launched www.sandler.com in partnership with financial planners, marketing group, and merchants. Initiated Instagram presence and POS promotions. Facilitated seamless movement between digital commerce and brick-and-mortar, full-price and off-price locations for the increasingly savvy, sophisticated consumer.

Director, Men's Store: Merged two men's divisions and drove operational transformation of the $98M business as part of a greater organizational restructuring. Grew sales more than 35%.

Director, Women's Store: Strengthened operating systems, customer experience, and merchant group relationships for the $80M business. Initiated staff and management training and career development.

Director, Men’s Furnishings & Accessories: Led launch and provided leadership for flagship store.

PRIOR FLAKER: District Manager. Relocated to London to launch Flaker International in the European market. BARTON: General Manager. Launched $50M flagship store and warehouse 3 months early for NY Marathon. WORLD GOODS: Regional Manager, Special Projects. Revitalized underperforming multimillion-dollar Fifth Avenue store. INTERNATIONAL SCENES: Director, Retail & Online Stores. Built robust eCommerce site in rebranding initiative to broaden appeal. KINGS OF YORK | BG CONSULTING | FASHION INSTITUTE (PROFESSOR)

EDUCATION: BA in Business Administration – Brooklyn College, Brooklyn, NY


Chunking & Bulleted List Example – Before (Edited for demonstration – not a reflection of the contributing writer!)

PROFESSIONAL EXPERIENCE

VICE PRESIDENT OF MARKETING & SALES | IRONCLAD TOOLS, Greenwich, CT 2000–Present

Define strategic marketing plan and brand strategy for leading international tool manufacturer (#1 in automotive / #2 in hardware) with 250 employees and $400M+ annual sales.

Pioneered and rolled out a $110M national brand from its inception, currently distributed by more than 10 mass retailers and rapidly growing — achieved $32M spike in 2010 with Walmart deployment.

Generated 200% increase in sales. Catapulted sales with mass retailers by turning around underperforming marketing team that is now capable of meeting retailers’ stringent deadlines.

Spearheaded aggressive, company-wide increase in volume and profit margin while significantly decreasing overhead expenses within 1 year by bringing marketing and public relations procedures in-house, eliminating need for costly outside marketing firm — drafted press releases and collaborated with design team on packaging and brand appearance — opened a previously closed line of communication between sales force and marketing team.

Successfully diversified offerings and gained monumental exposure in new industries by developing and launching new marketing/business plans in the sporting goods, mass retailers and food and drug sectors.

Grew market exposure incrementally by forging relationships with retail partners and other national brands.

CATEGORY MANAGER | TOWER RECORDS, New York, NY 1995–2000

Retained to pioneer company’s mission to become the #1 destination for DVDs during time of digital and internet boom. Diversified selection, revamped store layouts, built and closed key account relationships and steered promotional efforts. Significantly increased revenue by identifying top markets for growth opportunity and developing a strategy

to transition to a new product line with higher profit margins. Collaborated with one of the first retailers to launch DVD sales.

Use formatting to break up the long list of bullets and the long paragraph.

Use spacing to make clear “chunks” of information – where does one job stop and the next start?


SETH COHEN 123-456-7890 | [email protected] | www.linkedin.com/in/linkedin

MARKETING & BRANDING EXECUTIVE MARKETING & BRAND STRATEGY | BRAND EXPOSURE & PUBLIC RELATIONS | NEW PRODUCT DEVELOPMENT OPERATIONS & PERFORMANCE IMPROVEMENT | TEAM BUILDING & LEADERSHIP | COMMUNICATIONS

Top performing marketing leader with a 20-year record of outpacing performance objectives and propelling companies to the next level.

Build and motivate exceptional marketing teams, creating a culture of results. Design and launch products and programs that expand market penetration. Drive exponential revenue growth, volume, and margin.


VICE PRESIDENT OF MARKETING & SALES | IRONCLAD TOOLS, Greenwich, CT 2000–Present Define strategic marketing plan and brand strategy for leading international tool manufacturer (#1 in automotive / #2 in hardware) with 250 employees and $400M+ annual sales.

Pioneered and rolled out a $110M national brand from inception to currently distribution by 10+ mass retailers and rapidly growing — achieved $32M spike in 2010 with Walmart deployment. ♦ Generated 200% increase in sales. Catapulted sales with mass

retailers by turning around underperforming marketing team now capable of meeting retailers’ stringent deadlines.

Spearheaded aggressive, companywide volume and profit margin increases while decreasing overhead expenses within 1 year of bringing marketing and public relations procedures in-house. ♦ Eliminated need for costly outside marketing firm — drafted

press releases and collaborated with design team on packaging and brand appearance. Opened previously closed line of communication between sales and marketing.

Diversified offerings and gained monumental exposure in new industries by developing and launching new marketing/business plans in the sporting goods, mass retailer, and food and drug sectors.

Grew market exposure incrementally by forging relationships with retail partners and other national brands.

CATEGORY MANAGER | TOWER RECORDS, New York, NY 1995–2000 Retained to pioneer company’s mission to become the #1 destination for DVDs during time of digital and internet boom. Diversified selection, revamped store layouts, built and closed key account relationships and steered promotional efforts.

Significantly increased revenue by identifying top markets for growth opportunity and developing a strategy to transition to a new product line with higher profit margins.

Collaborated with one of the first retailers to launch DVD sales.

EDUCATION

BA — Communications & Journalism | University of Pennsylvania, Philadelphia, PA


SETH COHEN 123-456-7890 | [email protected] | www.linkedin.com/in/linkedin

Date Name Name of Company Address City, State Zip Re: Director of Residential System Marketing Position Dear ____________: Over the past 20 years I have provided the direction, strategy, and execution that have propelled brand success and market dominance. In my current position as Vice President of Marketing and Sales with Ironclad Tools, I have achieved unprecedented growth through my development of high quality, impactful marketing campaigns. I would like to explore how I can do the same for Lutron. A proven performer with broad expertise in brand strategy and development, I led a team of graphic designers to create literature and promotional materials at Ironclad that moved multiple brands to the next level. Known for my outstanding communication and team-building skills, I have a history of leading teams to achieve organizational goals in highly competitive environments. Some of my achievements include: Developed and launched a national brand from zero to $110M and growing. Drove sales revenue from $120M to $420M during my tenure. Drastically reduced costs by bringing marketing in-house where I improved communication between sales

and marketing teams and led development of press releases and brand packaging. Created and implemented marketing/business plans in new industry sectors to diversify product offerings. As satisfying as my career with Ironclad has been, I would be interested in moving to Lutron, where there is opportunity to grow the business. I hope to meet with you in the near future to discuss further the value I could add to Lutron. Thank you for your time and consideration. Sincerely, Seth Cohen Enclosure (Resume)


CATHERINE BLAIR 628-555-3667 [email protected] www.LinkedIn.com/in/catherineblair

C-LEVEL EXECUTIVE Chief Diversity Officer | Global Leader | Cultural Change Driver

Pioneering Global Diversity and Inclusion Leader. 15+ years of influential leadership in Fortune 500 BEST Corporation, including 9 years as Global Chief Diversity Officer. Driver of organizational start-up, change, revitalization, turnaround, and growth. Rebranding strategist who elevates Diversity and Inclusion to a business imperative, transforming a global workforce through engagement and inspiration and fortifying the BEST foothold in the technology industry.

Areas of Proven Strength

Organizational Structure, Governance & Best Practices Team Building, Team Leadership & Corporate Culture Cross-Functional Internal & External Relationships

Metrics-Driven Analysis & Follow-Up Strategic Thinking & Executive Advisory Problem-Solving, Vision & Insight

Professional Experience

BEST CORPORATION (NYSE: BCO, S&P 500) San Francisco, CA 2000–Present Fortune 500 multinational technology leader with global presence in 80 countries. 50,000 employees. $35B annual revenue.

Vice President, Chief Diversity Officer (2007–Present)

Snapshot: Recruited as Global Chief Diversity Officer to restructure and transform the top-tier technology firm’s diversity and inclusion (D&I) function. Nurtured strong, accountable relationships with senior leadership, secured their buy-in, valued their feedback, and rebranded the department to establish Diversity and Inclusion as a top-priority, business imperative.

Scope: Subject Matter Expertise, Locally Adapted Global Strategy, Multimillion-dollar Budget, Cultural Rebirth, Rebranding

Groundbreaking Initiatives

Diversity & Inclusion Curriculum. Launched suite of online/in-person global training programs to empower the workforce at every level through awareness of and education in an all-inclusive, multicultural, multigenerational workplace.

Director-Level Advancement. Partnered with a business school to develop a 3-day, off-site immersion experience for high-potential, senior-level directors advancing toward C-Suite opportunities. The intensive, highly popular program boasts 200+ graduates with 75% promotion rate.

Middle-Management Advancement. Implemented an immersive, multi-day program for high-potential managers to accelerate their career advancement to the next level. The in-demand program is offered at disparate locations worldwide. In the first year alone, 300 people participated.

Gender Transition & Health Benefits. Established first-of-a-kind transgender reassignment program facilitating dialogue in the workforce and providing resources for the transition journey every step of the way. The program was featured by a multimedia company as the Practice of the Future.

Support Groups. Initiated self-governing, influential employee circles aligned with corporate business goals and supported by coaches and mentors. Groups include Asian, Black, Latin, LGBT, Veterans, Caregivers.

College Recruiting. Partnered with colleges & universities to recruit talented students for a comprehensive summer internship at the corporate site and build a pipeline of future employees in the STEM field.

Industry Recognition

SME. Recognized industry-wide as a Diversity & Inclusion Expert with considerable multimedia coverage, keynote speaking engagements, event hosting, and panel participation at international conferences and forums worldwide.

Awards. Contributed to innovations leading to BEST honors, including Top 10 Innovative Companies, Top Employer, and 6 consecutive years of perfect scores on the Human Rights Index.

CATHERINE BLAIR 628-555-3667 [email protected]


Senior Director of HR Operations – International Sales Division (2000–2007)

Snapshot: Brought on board to lead HR Operations for 2000-member Sales Division. Led global HR team in partnering with business leaders to design world-class Center-of-Excellence. Consulted with senior management in developing enterprise-wide HR programs and improved the corporate culture through training and talent recruitment.

Scope: Multicultural Awareness, Organizational Restructuring, Technology Systems & Mobility, Talent Development, Coaching

Groundbreaking Initiatives

Strategic Consulting. Advised senior management on Human Resources issues and collaborated on compensation, affirmative action, performance management, talent development, employee relations, and succession planning.

Organizational Change. Fostered D&I efforts in the workplace. Supported company-wide restructuring and redeployment efforts. Developed and conducted employee training on operational best practices within the global community.

Technology Innovation: Designed HR dashboards to facilitate awareness of productivity among the salesforce.

ONCE LARGE HEALTHCARE San Francisco, CA 1996–2000 Not-for-profit health services provider to 2M+ members.

Director of Human Resources

Snapshot: Managed day-to-day HR operations for 1000 IT, Claims, Sales, and Marketing professionals at 10 locations. Consulted with top executives on best practices in organizational leadership, corporate culture, and employee engagement while developing programs to educate the workforce and promote diversity in hiring practices.

Scope: People Management, Organizational Development, Consultative Leadership, HealthCare Benefits, Compensation

Education

Master of Science (MS), Human Resources Management | Top University Bachelor of Science (BS), Health Administration | SF College

Highlights of Honors, Industry Exposure, Media Coverage, Board Service

Current Board Service American Society Association

Very Big Hospital

Recent Honors Star Award (Chamber of Commerce) Diversity Leadership (Urban League)

San Francisco’s Most Influential People (Association) Diversity Champion (Government Committee)

Corporate Inclusion (Corporate Magazine) Influential People in Human Relations (Global Magazine)

Excellence Award/Global Champion (National Group)

Recent Industry Speaking Engagements International Placement: Leading the Future Advancing in Technology: Panel Discussion

Upward Mobility: Journey of a Lifetime National Conference: Transform Your Comfort Zone

Media Coverage Workforce, Network Journal, Enterprise,

Pros and Cons, Careers, Multimedia, Ulysses

Catherine Blair E-Note (specific job posting) Re: Chief Diversity Officer (or job reference) My vision, leadership, and proven results will help your organization define and implement its Diversity and Inclusion policies. During 15+ years of awareness building and change in the multicultural, global workforce of BEST Corporation, I established principles of inclusivity as a business imperative directly aligned with the company’s reputation for technology innovation. Initiatives that engaged and inspired employees all over the world included: * Comprehensive Career Advancement Opportunities * Online and In-Person Training Programs * College Internship Programs * Employee and Peer Coaches Circles * Groundbreaking Transgender Initiative As a BEST ambassador, I travel the world sharing our best practices and unique achievements. I can do the same for your organization. It would be a pleasure to meet with you and discuss the possibilities. Catherine Blair 628-555-3667 [email protected] www.LinkedIn.com/in/catherineblair

Copy & Paste text version of your resume immediately following your message. For your convenience, the text version is below. Also, attach a pdf or word version of the resume to the email. (text follows)


Luciana Susa 781-636-8889 | [email protected] https://www.linkedin.com/in/lucianasusabr-marketing

MARKETING MANAGER Data-Driven Market Analysis, Planning, and Execution / Start-ups to Fortune 500s

Business Development: Delivered measurable results, improving internal communication, streamlining processes, and expanding market audience. Propelled revenues as much as $40M.

Marketing Leadership: Recruited as VP of Marketing for nonprofit Board after 10+ years directing projects as business owner and consultant. Selected clients: Western Union, Biogen, Tufts, JBL Electronics, and Allied Home Mortgage. Strengthened marketing/branding concepts through graphic design and communications expertise.

Entrepreneurship: Launched 2 businesses, capitalizing on best-practice strategies in marketing and branding. Accrued $1.8M profit in 5 years. Selected to WinLab – Babson’s first business accelerator program for female entrepreneurs.

Statistical Models Project Management Business Intelligence Marketing Operations Marketing Campaigns Project Roadmaps Adoption/Buy-in Business Growth Customer Acquisition Market Share Increase MBA: Strategy/Analytics

Bilingual Portuguese and English / Conversant in Spanish


Latin Business Association, Cambridge, MA (2013 to Present) EXECUTIVE BOARD MEMBER | VP MARKETING | MENTOR | Local Chapter 7,000 Members

Scope & Challenge: Promoted to VP Marketing by chapter president; invited to serve on executive committee to restructure governance procedures for a more responsive organization. Supervise staff of 4 and coordinate marketing deliverables across 13 cross-functional teams. Optimize marketing strategies.

Recalibrated marketing and coaching strategies to focus more on content for young professionals; implemented one-on-one coaching initiatives and created toolkit used by 43 chapters across the nation.

Results: Increased retention from 66% to 88% with new strategies.

Biogen, Cambridge, MA (2014 to 2015) BUSINESS ANALYST | COMMUNICATIONS MANAGER | CONSULTANT ($1.5M Budget)

Scope: Hired to transfer data-driven research into proven results. Studied R&D planning and operations to inform decision making for resource allocation and portfolio management. Challenge: Demonstrate use of data to improve reporting, compliance, and R&D and senior management interface.

Conducted internal market research with program directors and SVPs to understand decision making process. Surveyed program leadership, clinical operations, developmental science, and research groups to determine how

data use for program/project planning and tracking study milestones. Documented connections between product development platform (PDP) and usage by internal teams. Created internal communications plan to relaunch compliance system training for R&D. Results: Achieved 80% compliance in only 3 months—up from 60%. Designed infographics to facilitate portfolio decision making and resource management; presented findings to

senior management and internal teams. Customized and automated milestone reports for tracking by program directors for future use.


Luciana Susa | 781-636-8889 | [email protected] |Page 2

Babson College, Allston, MA (2013 to 2015) MARKETING MANAGER, Approach International Student Center

Endeavor Global, Amman, Jordan (2014) MARKETING STRATEGIST FOR ALTIBBI ($280K Budget)

Scope/Challenge: Create marketing plan to attract physicians to contribute content for medical advice website. Understand and encourage professionals to join platform. Determine added value for contributors.

Researched doctors to ascertain level of interest; enticed physicians to post online with value-added incentive. Examined healthcare industry trends in the Middle East through internal data analysis, surveys, one-on-one

interviews, focus groups, and Google Analytics. Results: Created new value proposition; segmented the Middle East market by interest; revised sales pitch. Improved user experience through site redesign; set up chat site for doctors; tracked relevant monthly metrics. Spawned doctor participation 29%, boosted daily visits 55% with rise in medical specialties from 88 to 120;

more than tripled patient/doctor responses. Harman International, Stamford, CT (2011 to 2012) PROJECT MANAGER ($600K Budget)

Scope/Challenge: Identified strategies to increase market penetration in headphone segment for JBL brand. Target 18-25-year-old-age group to increase sales to compete with primary competitor, Beats by Dre (Apple Inc. subsidiary).

Investigated headphone industry trends; evaluated youth market through surveys and focus groups to determine JBL’s niche in the market to identify JBL customer.

Created social media comparative analysis between JBL and competitors. Results: Prioritized social media presence on Instagram, Facebook, and Pinterest to increase visibility with target group. Recommended TV campaigns using celebrities and applied best practices when using brand ambassadors. DDesign Communications Services, Somerville, MA (2001 to 2013) FOUNDER | CEO | CREATIVE DIRECTOR

Scope/Challenge: Built communications and design firm focused on branding and go-to-market strategies for multicultural start-ups. Oversaw business operations, client capture, vendor management, and staff training.

Operated new business with few resources other than will to succeed. Attracted Western Union as key client to accelerate North East expansion and presence among Latinos. Conducted research with 90 local agents; designed and implemented downstream campaigns. Results: Propelled profit margin to $1M in first year; created multicultural marketing campaign to grab Spanish market. Increased efficiency, reduced printing costs, and introduced on-demand printing services.

EDUCATION | TECHNOLOGY

MBA/Marketing Strategy & Business Analytics, Northeastern University, Boston, MA (2015) Certificate Graphic Design and Visual Communications, School of the MFA, Boston, MA BA/Communications/Advertising, Pontifical Catholic University of Minas Gerais, Brazil TECHNOLOGY: MS Office, Google Analytics, Tableau, Adobe Creative Suite, Marketing Optimization Tools

DR. ZOLTÁN PARZYAN, MD Pioneer of Informatics, TeleMedicine, and Medical IT

Radiology | Information Technology Medical Doctor | Consultant | Health-App Creator | ACA-Compliance Expert | Inventor

PROFESSIONAL EXPERIENCE Medical informatics & IT standards: Dicom, ICD10, PACS, SOX, HIPAA • Big data • Medical & business analytics

Data warehouse • Proposal writing • Cloud computing • Enterprise architecture • Program management • P&L • R&D

FLORIDA STATE UNIVERSITY, MED CENTER, Tallahassee, FL 2014–Present The region’s largest health services system • Research leader in health management and medical informatics

Chief Medical Information Officer (CMIO)

Transformed FSUMC’s back office from paper and Excel worksheets to 100% digital. Advised FSUMC on implementation and meaningful use of inpatient EPIC Systems, EMR (McKeson), ambulatory EHR (AthenaHealth, Allscripts), PACS, and Sentri7.

Technology: Established system-wide governance of electronic medical records (EMR), garneringenthusiastic representation from all clinical areas and medical specialties.

Compliance: Implemented universal Computerized Physician Order Entry (CPOE). Increased CPOEcompliance from 40% to 90% over three months.

Training: Reduced cost-of-care and improved patient safety by implementing clinical-decision supporttools, evidence-based protocols, robust analytics, and training.

Analytics: Set up population-health analytics for the Gulf Cost Health Partners Accountable CareOrganization (ACO), for example, physician scorecards and group practice (GPRO) data reporting.

UNIVERSITY OF PITTSBURGH (UOP), Pittsburgh, PA 2000–2014 The region’s largest health services provider • National leader in health management and informatics education and research

SUMMARY: Initially attended UOP as a scholarship student in the Department of Health Management and Informatics. As a board-certified radiologist, collaborated with UOP’s radiology department on emerging trends in telemedicine, laying foundation for 13-year affiliation with UOP.

SENIOR RESEARCH INFORMATICIAN (2012–2013): Hired by UOP Medical Dean as first member of newly created Institute of Translational and Clinical Sciences (ITCS) which accelerates medical discovery “from lab bench to patient bedside” – includes experts from across the UOP campus, such as engineering, business, medicine, and journalism.

Tallahassee, FL 34238 / 404-503-4842 / [email protected] / www.LinkedIn.com/in/zoltanp

SOLUTION

Call the “IT DOCTOR” – the technologist and mobile-health consultant who solved these problems for 14 of the USA’s top medical centers, including: Florida State University MC Jersey City MC Hartford Hospital University of Pittsburgh MC Cornell Weill, NYC Columbia Presbyterian, NYC Women’s Hospital, Boston

CHALLENGE

Why are so many of the USA’s top medical centers stuck in the 1980s? Patients entering info on clipboards Patients waiting too long to see a doctor Admin staff still using FAX machines, misplacing

records, and not coordinating with other departments

Why do so many healthcare transformations falter? Transformations inevitably fail without

buy-in from the doctors Doctors detest taking orders from

the business side – MBAs and IT people


ZOLTÁN PARZYAN 404-503-4842 / [email protected]

INVENTED DIABETES MONITORING SYSTEM

Solved longstanding problem posed by children and teens who resist injecting themselves with insulin.

Invented glucose monitor withsmall wireless transceiver thatreports each patient’s status to acentral database. If the person does not self-

medicate, the system sendsreminders (and escalate warningsto parents when needed).

Infrastructure: Created the digital “plumbing” for dataacquisition, sharing, and processing. Consolidated EXCELworksheets into new data-management system running on acentralized server.

Redcap: Investigated various DMS solutions. After exhaustivesearch, selected and implemented REDCAP (a DMS created byVanderbilt University).

Light Squared Project: Co-led a 6-person team – IT, nursing,medical records, quality – which implemented LIGHTSQUARED, part of a $12M CMS innovation award.

Built health-analytics platform and data warehouse. Ledconsulting projects for external clients – such as PA Dept.of Health – generating $250K annual recurring revenue.

Provided analytics support for multiple research projects,including statistics (multivariate regression, GAM) anddata mining (clustering, decision trees, association rules).

UOP RESEARCH FELLOWSHIP – POSTDOCTORAL FELLOW – MEDICAL INFORMATICS (2009–2012): Recognized by National Library of Medicine (NLM) – awarded fellowship for pioneering work in health management and informatics. Published 23 peer-reviewed articles. Researched image exchanges, digital pathology, data mining, and natural-language processing.

CLINICAL INSTRUCTOR MEDICAL INFORMATICS (2004–2009): Promoted into newly created position. Created informatics curriculum for radiology residents. Replaced the existing PAC system (3-year project).

Pre-Implementation: The existing PAC system had slowed down – overloaded with too many usersand too much traffic – and could not scale up. Led comprehensive redesign of back-office processes.

Vendor Selection: Led exhaustive evaluation of possible vendors and selected GE’s next-gen system.

SOFTWARE SUPPORT EXPERT (2000–2004): While studying at UOP for an MS in Informatics, proposed a digital imaging system – similar idea to the “Medinet” system built for 20 hospitals in Budapest (1997). UOP balked at the high investment, but accepted an outsourced-turnkey solution provided by GE Medical Systems – the very first contract for an application service provider (ASP) – and an early version of cloud computing.

GE Project Manager, Initial Phase: Led a 5-person informatics team. Co-designed and implementedthe USA’s first cloud-based PACS – picture archiving and communication system – long beforeemergence of the term “cloud computing.”

Achieved Key Goal (“Film to Filmless”): Generated $438K per year in labor productivity by re-designing workflows and automating the image-routing process for 60-person radiology staff. Saved$1.1M in capital spend (CAPEX), increased patient safety, and created free time for physicians.

TEACHING | RESEARCH GRANTS | MEDINET PROJECT

ZOLTAN HERCZY SCHOOL OF MEDICINE, Budapest, HU (1994–1999), Ass’t Professor of Med Informatics.

MEDINET: Conceived original idea for Hungary’s first Medical Metro Network – high-speed wireless,wide area medical network – used to exchange medical images (the first of its kind in East Europe).Wrote a proposal that won a $0.5 million award from the World Bank.

Informatics Curriculum: Developed first nationally recognized Health Informatics program medicalstudents. Provided classroom lectures and seminars to medical students, residents, and faculty.

EDUCATION Postdoctoral Fellowship, Medical Informatics, US NATIONAL LIBRARY OF MEDICINE, 2009–2012

M.S. in Health Management and Informatics, UNIVERSITY OF PITTSBURGH, Pittsburgh, PA, 2003Full scholarship from Cap Gemini Ernst & Young – awarded to the top student in a class of 55

Doctor of Medicine (MD), ZOLTAN HERCZY, UNIVERSITY OF MEDICINE, Budapest, Hungary, 1993

MEDICAL PRACTICE Resident Physician, Radiology, FUNDENI GENERAL HOSPITAL, Budapest, Hungary, 1994-1999 Family Physician, THEODOR BURGHELE GENERAL HOSPITAL, Budapest, Hungary, 1993-1994



ARCHIE RENEWAL 2222 Whispering Court, Grant, WY | [email protected]| 666.666.6512

EXECUTIVE, INFORMATION TECHNOLOGY SOLUTIONS

MARKETING | PRODUCT DEVELOPMENT Cloud Hosting | Colocation | Data Protection | Disaster Recovery

Astute technology and business strategist, marshaling resources to support and achieve extraordinary goals.

Growth-driving IT executive with 15+-years of success in marketing, product development, and client development environments. Dynamic, energetic servant leader with road-tested experience in corporate transformation, process improvement, and strategic account management roles. Engaging communicator talented in leading high performance teams and building productive client relationships. Signature Strengths:

Marketing Management | Strategic Planning & Execution | Productivity & Efficiency Improvement | Systems and Communication Breakthroughs | Cutting-Edge Product Delivery | Sales and Profit Growth | Relationship Management

Branding and Positioning | New Product Launch


ABC SIGNAL, Cheyenne, WY 2005–Present

Privately held, leading western US provider of IT solutions, powered by wholly owned and operated robust fiber network | 200 employees Award-winning career track progression | Repeatedly surpassed goals/exceeded expectations | 5 promotions in 10 years

Vice President of Marketing, Product Development, and Professional Services (2012–Present) Challenged to grow new IT Solutions/Services business with current team within 6-9 months. Created and implemented product development process that defined and streamlined roles between departments with efficiency within 6 months, developing 3 new product offerings and a full data protection offering. Managed back office integration, go-to-market launch, and full product release. Highlights: Drove 15-20% overall monthly sales increase within 18 months through new product launch. Developed customer appreciation promotion, adding 4 new customers within last 3 months. Increased customer projects 75% in last 6 months. Facilitated project team charged with developing implementation plan for Enterprise/complex orders, resulting in 2

projects with $6M in revenue.

Vice President of Marketing/Director of Marketing (2007–2012) Promoted to Vice President to develop digital marketing strategy and social media presence for company. Managed all communications, public relations, partner and web/print/social marketing, and developed content strategy managed through all marketing outlets. Highlights: Increased visitor traffic 50% within 1 year by updating/refreshing website, and generated 10–15 leads/month. Created social media presence with 2000% growth, and generating 50 tie-ins from social channels monthly. Managed co-branding events, generating 400 leads annually with 50% appointment/50% close rate ($5K/customer).

Strategic Account Manager (2005–2007) Hired to drive ABC Signal’s services into mid-large business clients. Prospect and sell into new business clients along with developing and building relationships within those sold accounts to maximize the revenue potential of the account. Met and/or exceeded assigned sales goals/monthly revenue quotas by directly selling ABC Signal’s service offerings into strategic named accounts. Awards: 2007 Presidents Club Award for hitting 193% of goal. 2006 Presidents Club Award for hitting 128% of goal. 2005 Presidents Club Award for hitting 169% of goal.


ARCHIE RENEWAL 2222 Whispering Court, Grant, WY | [email protected] | 666.666.6512

page 2

CHOICE FOUR COMMUNICATIONS, Rochester, NY and Cheyenne, WY 1998–2005

Integrated communications provider offering voice and data communications services based in Rochester, NY | 2K employees Award-winning career track progression | Repeatedly surpassed goals/exceeded expectations | 4 promotions in 7 years

Senior Director of Business Services (2003–2005) Promoted to lead entire sales order process company-wide and direct report to VP, Information Systems/Technology. Directed daily ordering process functions, including complex order/forms management, commission reporting, and quality of Client Service Orders. Supervised entire Service Coordination Team, and 2 additional managers. Highlights: Led project management of sales order reconstruction process and administered it throughout entire Choice One

sales footprint. Successfully oversaw new owner transition in documentation, communications, budget, and processes.

Regional Manager of Business Services (2001–2003) Led sales operations for 15 field offices and oversaw production of 25 Service Order Coordinators for dedicated internet/voice and local/long distance services. Developed systems/tools to improve order processing, and creatively managed sales order process/data deployment integration. Highlights: Interpreted/verified LEC Customer Service Records, ensuing match between orders and available product.

Sales Manager (1999–2001) Effectively led 14-person sales team, including all employee development/training. Created new reporting system, sales flow processes, and sales staff guidelines. Facilitated team meetings and Individual Sales Excellence meetings. Functioned as Project Manager for top tier dedicated prospects. Highlights: Drove sales increase 35% within 3 months. Effectively led business relationship efforts for Rochester Area Chamber of Commerce-sponsored events.

Account Executive (1998–1999) Managed customers and sales consultations, and collaborated with vendors, consultants, and engineers to match solutions to prospects. Integrated voice/data products, including local phone service, private line access, T-1 service, point-to-point products, and Internet access. Highlights: Drove sales increase 15% over quota by generating new business and expanding territory. Earned 2 Top Producer Sales Awards. Won Peak Performance and Golden Wheelbarrow Award.

EDUCATION

Bachelor of Science in Health Sciences, Ferris State University, Big Rapids, MI Volleyball Team Captain | Four-Year Scholarship

COMMUNITY ACTIVITIES

ABC Signal Volunteer Committee Baxter Community Center Donor Development Board Member, AIM West Member, Inforum

“You don’t inspire your teammates by showing them how amazing you are. You inspire your teammates by showing them how amazing they are.”

-Anonymous


Nancy McBain | Bachelor of Commerce DIRECTOR OF DEVELOPMENT | CHIEF OPERATING OFFICER | VICE PRESIDENT, OPERATIONS Date Contact’s name and title Company name Company’s address City and postal code Re: formal job title Dear Ms./Mr. Surname: As an innovative business strategist with a progressive 12-year career, I find myself eager to apply my talents to a new and challenging opportunity: joining Starbucks as its VP of Store Development. Starbucks is of particular interest to me as I admire the company’s culture and mission. Its focus on diversity, inclusion, hands-on management, customer service, and its flatter management hierarchy appeal to me. The values – open communication, championing employees, and emphasizing ethical sourcing, community involvement and environmental stewardship – these are also my values. As VP of Client Care since 2011, I have played an integral role in corporate initiatives, for example:

merging two organizations and driving metrics to “best in class”; slashing operational costs without impacting service levels to the major clients served by my department; changing culture from reactive to proactive; building critical partnerships, and so many more.

My value stems from strengths, knowledge, and an executive-level skill set. Ambitious, industrious, and efficient, I know how to get things done. Trained first as a communications specialist and most recently as a business and operational strategist, I am influential, decisive, and focused. Add a talent for innovation and people and change management, and the recipe for results is complete. I invite your review of my resume and LinkedIn profile and suggest that a conversation would be of benefit. Eager to investigate this intriguing opportunity, I am confident that my skills, knowledge and values will enhance the Starbucks experience. Do not hesitate to call me at 519.555.1111. With gratitude, Nancy McBain Enclosure: Resume

P.S. I would love to tell you about my recent experience presenting at my employer’s World Conference on driving customer experience and revenue, and reducing operating costs.

OPERATIONS EXECUTIVE Innovating profitable strategies


Nancy McBain | Bachelor of Commerce DIRECTOR OF DEVELOPMENT | CHIEF OPERATING OFFICER | VICE PRESIDENT, OPERATIONS Executive Profile Resourceful, innovative business strategist who plans and executes continuous improvement initiatives with a firm focus on business requirements, builds partnerships and local and remote teams for best outcomes, and implements global projects with organization, clearly communicated expectations, and enterprising industriousness.

Confident leader with integrity and persuasive communicator who excels in conveying vision, expressing passion, and mentoring team members to performance excellence.

Your leadership is even-keeled even in tumultuous times, keeping everyone calm and focused on tasks at hand, instilling confidence to lead our teams, and allowing us to do our job at the highest level possible.

Key Proficiencies

V is ionary Leadership | Business-focused Innovation | Organizat ional Effectiveness

Tact ica l P lanning & Implementation | Strategic Resolutions Change Management | People Management

Professional Experience BigTech (BT) | City, ON | Since 2001

Vice President, BT Care | 650 global staff | $1B business 2011–Present Manage 50 outsourced repair factories, 680 walk-in service centres, and 2 factories. Merged 2 organizations – Global Repair and Global Customer Care – driving culture change and improving

metrics to best-in-class in division that serves corporate clients, including major banks. Met critical corporate goal, leading cost optimization initiatives in 2 provinces and meeting stringent

$39M target on time while closing factories, significantly reducing head-count, outsourcing services, collaborating with cross-functional leadership including legal, and negotiating government relations.

Requested to speak at BT World Conference to topic of returns prevention and customer satisfaction. Spearheading cost reduction project – on track to realize 15% warranty savings by year’s end – working

with cross-functional, silo-bridging teams to identify opportunities for savings from concept to delivery. Senior Director, Customer Operations NA & EU | 10 reports | 250 staff | $400M warranty reserve 2009–2011 Manage NA and EU repair operations, 10+ third-party repair-factory management and contracts. Instituted proactive operations mind-set, overcoming resistance, mentoring teams to adopt planning

rather than reacting mindset, and driving “returns prevention” change to attain goals. Built professional, confidence-inspiring partnerships with Carriers (global leaders’ names), leveraging

influential presence to diffuse escalations and communicate openly in difficult conversations.

Innovating profitable strategies

[email protected] | City | 555.555.1111 | ca.linkedin.com/in/myname



Nancy McBain | [email protected] | 555.555.1111 Director, Carrier Quality Programs | 20 reports 2008–2009 Established new division and global team, centralizing effort to reduce and prevent returns, with global

responsibility for relationships with major business partners (names of carriers) and cost of returns. Slashed returns globally, taking No Fault Found (NFF) rate from 63% to less than 15%. Innovated cost-neutral solution, sold idea to Executive, and maintained an established, relationship-

building, and customer-service enhancing diagnostic toolset. Project Manager, T-Mobile Business Unit (U.S. Business Partner/Carrier) 2007–2008 Managed a variety of projects, including quality improvement taskforce, churn analysis and reduction,

retail customer improvement – realizing improvements and results in each. Drove customer experience improvements by engaging customer experience usability studies and site

visits; success led to promotion to helm customer experience improvements for global Carrier partners. Business Operations Manager, T-Mobile Business Unit 2005–2006 Accountable for demand planning, forecasting, product launches, administrating legal contracts and amendments, day-to-day management and coaching of marketing team, and developing and executing marketing strategies. Modernized product launch management, implementing project framework that identified risk and drove

stakeholder accountability. Met 1:1 with COO to discuss health of business, and monthly with executives in demand-planning meetings.

Senior Marketing Manager, T-Mobile Business Unit 2004–2005 Led marketing team in execution of Retail, Enterprise, small business and online channel marketing strategies. Employed critical skills in relationship building, negotiation and engagement to ensure product launches

generated customer interest with effective advertising and thorough carrier training/support. Carrier Marketing Manager, T-Mobile Business Unit 2002–2004 Introduced first (name of product) to the U.S. market, devising promotions to enterprise and retail

customers, ensuring success with sales/ product knowledge training and sales incentives, managing large seeding events, and creating and executing marketing programs.

Marketing Program Manager 2001–2002 Previous Experience: Big Manufacturer Ltd., Toronto, ON, Communications Specialist 1999 & 2000 Education and Professional Development Bachelor of Commerce, Entrepreneurial Management, Name of University, City, Province, Honours 2006 Graduated with Honours and recognized with President’s Scholar Award for graduating within top 10%

Print Journalism, Name of College, City, Province, 2000

… and a bit about me: I enjoy “boot camp” exercise, read a ton of books, continue to study health and nutrition, and skied my way to head racing coach at the local ski hill. These activities keep me fueled and competitive!



CHARLES INGRAM Aurora, CO | 555-212-1234 | [email protected]

SECURITY TECHNICIAN / LOCKSMITH

Dependable, knowledgeable, mechanically-inclined Security Technician with 9+ years of experience providing security solutions for commercial and residential clients.

Routinely commended for exceptional customer service skills—always focused on providing friendly service and outstanding workmanship.

Positive attitude. Eager to learn. Work well independently and on teams.

TOOL & EQUIPMENT KNOWLEDGE:

Maintaining & Calibrating Universal Key Duplication Machines Best/Falcon Key Clipping Machines Tubular Key Duplicators Biaxial Key Cutting Machines Maintenance/Repair Hand Tools, Including Drills & Grinders


Field Security Technician | Newhaven Lock & Safe, Aurora, CO 2007–Present Established, reputable, and highly acclaimed Locksmith company providing complete, integrated security solutions to the greater Denver area for more than 45 years.

Repair or replace almost locks. Troubleshoot mechanical and electronic door locking hardware. Install/repair/recode pin tumbler keyed locks. Set up, install, and maintain large key systems.

Plan locking systems to city code for residential and commercial properties. Order new hardware and install and recode to specifications.

Maintain proper inventory levels meticulously at all times—deep knowledge of tools and hardware. Perform preventive maintenance on customer locking hardware. Educate customers regarding products, prices and availability and provide guidance in choosing the

right products for their needs. Perform 5+ service calls per day in addition to overtime rotation. Conducted field training for 2 new service technicians. Recognized by customers and company for outstanding customer service. Received merit-based

salary increases every year and positive reviews on the internet.

EDUCATION & CERTIFICATIONS

Basic Locksmith Diploma Basic Locksmithing | Colorado Locksmith College, Inc. Arvada, CO 2007 Passed with “A.” Recommended by teacher for apprenticeship at Newhaven Lock & Safe. College Coursework, Metropolitan State University of Denver, Denver, CO Certificate of Achievement — Von Duprin Exit Devices & LCN Door Closers Certificate of Completion — Training Class on Keymark Certificate of Achievement — Aluminum Storefront Certificate of Completion — Medeco 3 Certificate of Achievement — Safelock Servicing & Troubleshooting


CHARLES INGRAM Aurora, CO | 555-212-1234 | [email protected]

SECURITY TECHNICIAN / LOCKSMITH December 27, 2016 Denver International Airport Re: Locksmith Position — Operations Security Division Dear Sir or Madam: For the past 9+ years, I have installed, repaired, and maintained all types of locks throughout the Denver area, both residential and commercial. In fact, I have performed locksmithing services at the Denver International Airport for retailing vendors, Avila, and Provenzano. Routinely commended for exceptional customer service skills, I always focus on providing friendly service and outstanding workmanship. A highly dependable, mechanically inclined locksmith with a positive attitude and eagerness for learning, I focus on safely and using the proper tools for the job every time. Always willing to research an issue I am not familiar with, and never too proud to ask a question if I do not know something, I am continually learning on the job and striving for self-improvement. My experience and knowledge include: • Troubleshooting mechanical and electronic door locking hardware with a 99% success rate. • Installing, repairing, and recoding an array of pin tumbler keyed locks (mortise, panic devices,

standard knobs/levers, wafer locks for office furniture, electronic keypad locks and safes with dials or keypads) from residential homes to high rise buildings with complex master key systems.

• Setting up, installing, and maintaining large key systems. • Planning locking systems to city code for residential and commercial properties, ordering new

hardware and installing and recoding to specifications. • Maintaining proper inventory levels meticulously — I am extremely experienced and knowledgeable

regarding what tools and hardware are needed on a routine basis. • Performing preventive maintenance consistently on customer locking hardware, lubricating/adjusting

locks, tightening screws, and replacing, installing, modifying, and converting hardware. • Assisting with field training for new service technicians.

My equipment knowledge includes maintaining and calibrating universal key duplication machines, best/falcon key clipping machines, tubular key duplicators, biaxial key cutting machines (HPC, Ryatan), and maintenance/repair hand tools, including drills and grinders. Anxious to explore locksmith opportunities with DEN, I look forward to meeting with you personally to let you know how my talents might benefit DEN Operations Security Division. Sincerely, Charles Ingrim Enclosure (Resume)

Princeton, NJ 08541 / 509-386-4667 / [email protected] / www.LinkedIn.com/in/scottwebb

SCOTT K. WEBB Creative Rainmaker | “Jedi Master” of Software JVs & Alliances

Head of Sales and Business Development for High-Tech Startups

Data Analytics | Business Intelligence | SaaS | Google & FB Ad Sales

CREATIVE DEAL MAKER WHO EXCEEDS SALES GOALS FOR EVERY EMPLOYER

Next-generation sales and biz-development leader in competitive software markets. Repeatedly outperform entrenched competitors that wield better resources.

Handpicked to lead and train IBM’s elite sales teams during distinguished 12-year tenure at IBM.

• Technical Expertise: Know the booming DB /DW / Analytics market inside and out – includingstrengths and weaknesses of every competitor.

• Partnership Prerequisites and Know How:Technically certified to set up and implementpartnership deals with top firms (usually, themaster partner demands difficult tech certs).

• Creativity, Entrepreneurship, and Innovation– Beyond the Cliché: Known for several softwareindustry “firsts” in contracts and technology.Proposed and built one of the first “cloud-based,data analytics” platforms – long before the phrase“cloud computing” existed.

• Mentorship and Team Building: Attract andnurture top talent. Recognized by IBM numeroustimes for exceptional coaching skills.


PERSONAL COMPETENCIES: Public Speaking • Strategic Partnerships and Alliances • Direct and Channel Sales • Business Intelligence • Data Warehousing • DW Appliances • Analytics and Forecasting • DB Management Systems • Information Integration • Data Modeling • Master Data Management.

FRACTAL LOGIX (FL), Princeton, NJ 2011–Present Software and consulting – predictive-analytics tools for finance, healthcare, and telecom • Privately held • 25 employees Partner and Investor | Executive Vice President of Sales

Currently driving sales and building new worldwide partnerships and alliances for Fractal Logix – modeled on breakthrough partnerships created while working at EZNet.

• Management Scope: Generate revenue by developing and executing FL’s global strategy for direct sales,partnerships, and alliances. Act as liaison to venture capital prospects and investors.

Act as the one person legal department for contract origination and compliance, understanding how thepieces fit together for extremely complex, multi-company deals (especially IBM and Teradata).Relentlessly track execution of every agreement to ensure all partners benefit.

• Sales Success: Drove more than 80% of FL annual sales during FY11 through Present. Traditional sales: FY11 = $1.2M • FY12 = $1.4M • FY13 = $2.1M • FY2014 = $2.3M • FY15 = $2.7M Partnerships: In 2015, generated nearly $3M in additional revenue from partnership deals.

Many software and SaaS companies – especially startups and SMBs – miss out on partnership revenue because they lack the resources and know-how that exist for big companies such as IBM.

How much money is your company losing on software licensing? Hire an IBM-trained expert to find untapped revenue that is hiding in plain sight

During 25 years in high-tech sales – including 12 years with IBM – acquired contract and licensing agreement expertise. Starting from zero, set up lucrative “big company” deals for smaller companies.

• FRACTAL LOGIX: Doubled sales in 2015 by“hiring” IBM’s salesforce, which bundled FLsoftware into new deals in telecom.

• EZNet: Generated an average of 40% additionalrevenue (“rent free”) over 4 years from royaltiesand partnerships.

• BOLERO: Created partner-affiliate program thatincentivized third parties to sell Bolero.

TRIPLE YOUR COMPANY’S SALES AND PAY THE SALESFORCE FOR FREE

© 2017 Resume Writing Academy • Page 27E-Summit – Formatting Modern Resumes

mailto:[email protected]

Scott Webb +1 208-386-4667 • [email protected]

• Entrepreneurial Deal Making: Orchestrated distribution and development contracts – first of their kind inthe industry – between FL and top clients like Teradata.

Devised innovative formula whereby FL and Teradata jointly funded the porting of Fractal Logix ontoTerada’s platform (via amortization of $1 million in nonrecurring engineering costs).

Negotiated a nearly unprecedented contract with IBM in which IBM effectively resold FL products.

IBM SOFTWARE / EZNET / INFORMIX, Various Locations 1999–2011 Business intelligence, data warehouse, and database management systems • Acquired Informix (2001) and EZNet (2010)

Channel Sales and Strategic Alliances Manager: IBM / EZNET, 2007–2011

Started with EZNet prior to its acquisition by IBM (2010): EZNet needed top sales talent, especially for their retail vertical. Produced major sales for EZNet from 2008–2011 by building strategic alliances with key players – such as Accenture – in data warehouse (DW) sector.

• Sales Performance (2008–2011): Blew out quota expectations and achieved Quota Club for 3 straightyears: 2010: 118% of plan; 2009: 110% of plan; and 2008: 121% of plan.

• Channel Sales / Strategic Alliances Manager (2008–2011) – Strategically important sales: ACCENTURE ACS: A major coup for EZNet – won a hotly contested spot in Accenture Centralized

Subscription Environment – Accenture’s outsourced solution for analytics, a $174M pipeline. Won ACI, aport to EZNet and Global Hosted Solution and AIMS (7,000 BI professionals).

FRACTAL LOGIX: Achieved distinction as EZNet’s #1 reseller of Fuzzy Logix – $45M in joint sales.Created first and only SI reseller agreement – a new revenue stream and competitive advantage.

COGNIZANT CONSULTING: US, India, EMEA – Direct interface with EZNet’s Vertical GMs/VPs.

• Territory / DW Appliance Sales (2007): Achieved Quota Club – sold $4M against $2.5M plan (160%).Ranked #1 sales presenter and #1 generator of major new accounts.

Senior Technical Sales and Systems Engineer: IBM / INFORMIX, 1999–2007

Hired by Informix – based on flawless implementations of Informix at Acosta – and promoted to senior role after IBM/Informix acquisition. Spearheaded strategically important Informix deals. Recognized by IBM as the “go to” expert for databases, data warehouse, and data analytics.

• Sales Performance: Quickly achieved status as #1 sales leader for Information Management products inNE/Upper NY territory. Exceeded all sales quotas for assigned accounts (Aetna, Cigna, ACE Insurance).

Achieved 206% of quota in FY 2006 and 134% of quota in 2005. In 2006, closed a highly competitiveDW sale against Teradata and EZNet (client ACE Insurance).

Won competitive replacement of data-modeling tools against Computer Associates (client Aetna).Developed and closed the largest sale of storage optimization in North America (also Aetna).

• Recognition: Handpicked to create and teach DW/BI curriculum for IBM’s worldwide Top Gun Training.

BOLERO, Jacksonville, FL and Atlanta, GA 1993–1999 World’s biggest food broker – marketing, order processing, inventory control, and back-office support – $2B rev & 37K emp. Senior Manager, Electronic Commerce and Business Apps Within 3 years of college graduation, took charge of IT for Acosta, a billion-dollar customer of former employer (Becton Schantz). Built one of the biggest Informix database systems in USA.

BECTON SCHANTZ INC, Medford, NJ 1991–1993 Privately held application developer - produces ERP system for sales agencies, especially food brokers such as Acosta. Manager of Technical Support Supported sales, trained customers, and scaled up IT for BSI, a small firm that was growing very fast. Devised exceptionally effective IT and back-office solutions for Acosta (future employer).

EDUCATION AND PROFESSIONAL DEVELOPMENT

BA, Mathematics, CORNELL UNIVERSITY, Ithaca, NY, 1990

CERTIFICATIONS: IBM Certified Solutions Expert • Business Intelligence & DB2 Database Admin EZNet Sales Mastery Certification • EZNet Business Intelligence Solutions Certification

© 2017 Resume Writing Academy • Page 28E-Summit – Formatting Modern Resumes


KAYLA JOUBERT Chief Executive Officer

Hospitality | Airlines | Tourism | Telecom | Financial Services

Johannesburg, South Africa / Tel: 27 (0) 83 330 0220 / [email protected] / www.LinkedIn.com/in/kaylajoubert1

PROFESSIONAL EXPERIENCE Hospitality / CX Transformation / CRM Systems / Training / Change Management / RefPAR & ADR / Turnarounds / Brand Equity

MERCURY RESORT HOTELS LTD (MRH:JSE), Various Locations Worldwide 2007–Present Resort hotel chain with 40+ properties in 8 countries in Africa, Australia, and South America • 21,000 employees

CEO of Mercury-Westin and All Joint Ventures (2011–Present) Chief Marketing Officer and Acting COO, Mercury Resort Hotels (2008–2011) Chief Marketing Officer, Mercury Resort Hotels (2008) / Consultant (2007)

CEO OF MERCURY-WESTIN AND ALL JOINT VENTURES (2011–PRESENT)

After 5 years of round-the-clock implementation and transformation for MRH – as CMO and Acting COO – joined the corporate board and launched Mercury-Westin Joint Ventures. Continually assess potential acquisitions to grow the MRH portfolio. Explore complementary businesses such as upscale restaurant chains, safari resorts, and Disney-style theme parks.

MRH Portfolio: Within 4 years, grew MRH into one of the world’s leading hotel groups: led due diligence, financial planning, and formed investor groups. Identified 20+ acquisitions and acquired 9, including Queen Victoria and Table Bay Hotels.

Mercury-Westin: Orchestrated creation of thriving JV agreements with Starwood / Westin / Arabella Starwood. Rebuilt Westin Cape Town and 24 hotels in Germany, Switzerland, Austria, Balearic Islands, South Africa, Australia, Argentina, and Chile.

CONSULTANT, CMO, AND ACTING COO (2007–2011): TRANSFORMATION AND CONSOLIDATION

MRH touted a “modestly upscale brand” – good but not great – until 2007, as emergence of the World Cup shattered the sleepy status quo. Led $70M project that transformed MRH into South Africa’s #1 hospitality destination.

SNAPSHOT-DASHBOARD SUMMARY OF MRH TRANSFORMATION 2008 2009 2010 2011

RevPAR (€) 140 154 170 189

Occupancy (%) 60% 64% 77% 84%

C-SAT (1-100) 79 82 86 89

“Struggling hotel chain hires young consultant as CMO – Leads ‘impossible’ transformation for 2010 World Cup” In 2007, South Africa’s Mercury Resort Hotels – bleeding cash and barely profitable – could not keep pace with a “foreign invasion” of luxury hotels from EU and USA. The 2010 World Cup attracted these top foreign hotels like a magnet. Mercury had to invest heavily to trump the foreign invaders – or else sell out to a competitor.

Catapulted to Top Leadership: At age 33, started as consultant. Hired as CMO and promoted to newly created role as CMO + Acting COO. Ran rebranding project plus marketing and operations for 40 hotels in 8 countries.

Met Tight Deadline: Completed the turnaround for World Cup on schedule. Doubled investor returns and enabled Mercury to emerge as an elite hotel brand.

Transformed the Company: During 2007–2010, collaborated with CEO and CFO, devised an unbeatable “cookie cutter” template, and applied it to 40 hotels.

CEO, MARKETER, AND COMPANY TRANSFORMER Customer Experience (CX) ▪ Customer Service (CS)

Finally Figured It All Out: After 20+ years driving CS and CX projects – case studies and hands-on trial-and-error – discovered how to transform the culture of any massive company.

Simple Insights: Win buy-in from front-line staff. Energetically realign CRM, metrics, and technology. Beat the drum to unify brand message – inside and outside the company.

Marketing Technologies: Subject matter expert for CRM and process redesign.

Innovation Guru: Earned numerous CX and CS awards – keynote speaker at top industry conferences – often quoted in financial media.

KAYLA JOUBERT Page 2

Tel: 27 (0) 83 330 0220 / [email protected]


ACTIONS AND RESULTS FOR TRANSFORMATION OF MERCURY RESORT HOTELS

Earned buy-in from 14,000 unionized, front-line employees: Created highly motivated team. Put everybody on the same page and communicated “what’s in it for us” via nonstop dialog, communication, and multimedia coaching methods.

Launched $2.3M morale-boosting initiative, which revitalized pride among all 21,000 management and staff.

Achieved group-wide consistency and instilled standards of excellence across 40+ resort properties.

Produced Hollywood-style “soap opera” comedies starring employees – $3M project – entertaining and instructive.

Transformed the management-employee relationship: Created multimedia tools for middle management – video clips and flash presentations – that taught gold standard for boosting morale, communicating clearly, and defining expectations.

Created award-winning music videos that resonated with employees in the most remote areas. As coaching progressed, lower tier staff exceeded expectations – especially for management of extremely demanding clientele from EU and USA.

Achieved ranking as South Africa’s #1 hospitality brand: Repositioned MRH as a luxury brand – $18.4M in media alone – featuring South Africa’s top movie and sports stars. Campaigns promised an unforgettable MRH customer experience.

Implemented latest IT: Replaced antiquated legacy system with Oracle CRM and customer experience (CX) technology – $9M project – starting with top-to-bottom reengineering of business processes (BPR) and intense “change management” programs. Integrated isolated IT systems for casinos, hotels, and catering.

Dramatically cut losses from pilferage and theft, which increased EBITDA 20% – and shocked MRH’s top management.

Improved marketing effectiveness by implementing a campaign management system that consolidated marketing activities for all MRH gaming properties.

Concurrently implemented a “single view of the customer” for 2,500 front-line touch points, which provided immediate and appropriate customer service (works in conjunction with the contact center).

Created “near Disney” family experience: Made customer experience top priority. Catered to various segments: business, tourist, and family. Broke through existing “silo mentality” and focused employees on delivering great customer experience.

Continually improved service and market competitiveness by tracking 5 metrics: RevPAR (revenue per average room), C-SAT (customer satisfaction), NPS (net promoter score), ADR (average daily rate), and occupancy (percentage).

Launched Voice of the Guest, using all available channels: email, mobile, web, social media, and mystery shopping.

KPMG CONSULTING, Johannesburg, South Africa 1997–2007

Director and Lead Consultant

Promoted 5 times in 10 years at KPMG. Solved chronic problems for diverse industries such as telecom, healthcare, airlines, and financial services. Literally “wrote the book” for KPMG regarding transformation of customer service.

Established lucrative consulting practice: Consolidated CX, CS, and enterprise transformation as distinct – and highly lucrative – practice area (2005–2007). Personally sold concept to Daimler Chrysler and Liberty Life Insurance (anchor clients for practice).

Grew KPMG South Africa: Ranked #1 for business development in Johannesburg office (2002–2005). Acquired clients for CX-transformational projects. Led business development, consulting/training tool creation, QA, and internal consultant coaching.

Recruited major client, Mercury Resort Hotels (2002–2007): Built one of the single most important clients for KPMG – starting from scratch – established a mutually beneficial relationship that continues to the present.

For Nissan Europe, project managed a new CRM Strategy: Based on reputation as SME for CRM systems, quadrupled initial engagement scope to include roadmap, strategic measurement framework, and change management. Analyzed breakdowns in call centers as groundwork for operational benchmarking study for 7 sites across EU and USA.

Developed business case for First National Bank (FNB): Gathered requirements and modeled business case for integrated sales and service platform. Expanded the engagement into business intelligence, database mining, and implementation of new CRM.

Led an industry research study that was commissioned by South Africa’s Department of Trade & Industry (DTI). Used qualitative and quantitative methodologies to analyze the Business Process Outsourcing and Off-shoring (BPO&O) industry.

EDUCATION

M.Com (Master’s Degree in Commerce), UNIVERSITY OF JOHANNESBURG B.Com (Bachelor’s degree in Marketing), UNIVERSITY OF JOHANNESBURG


JOSEPH TRAVELER [email protected] 11700 Rocky Lane, Detroit, MI 231.947.3301

DIRECTOR OF MARKETING Communications | Public Relations | Media Relations

Driving brand awareness ~ Redefining possibilities ~ Forging relationships

Award-winning creative, confident, and dynamic Marketing Executive with extensive track record of innovation in sports, entertainment, politics, healthcare,

and association industries. Exceptional people skills and natural talent for identifying strengths, maximizing potential, and anticipating needs.

Charismatic, driven change agent with strong performance in planning, developing, and deploying relevant and engaging content. Signature Strengths:

Marketing Campaigns | Media Relations | Digital Media Communications | Promotional and Engagement Strategy | Writing/Editing

Video Production | Media Buying | Content Marketing | Teaching/Training Storytelling | Branding and Positioning | Event Marketing | Team Building

PROFESSIONAL EXPERIENCE Southeast Michigan School Board Association, Detroit, MI 2014–Present Director of Communications, Public Relations, and Marketing Lead marketing, media relations, communications, and public relations efforts for organization serving 5K school board members and 100+ school districts. Effectively oversee publications, digital content, emails, and branding. Create comprehensive marketing strategy and communications plans including digital, video, and print. Interface with internal and external stakeholders to create innovative services and drive revenue and engagement. Achievement highlights: Rebranded organization with new logo/publications, including creation/oversight of award-winning new magazine.

Enhanced e-newsletters, and created monthly video news program. Doubled attendance at Labor Relations conference in first year; increased revenue 500%. Increased attendance at Annual Leadership Conference 15% and revenues 250%. Elevated click-through and email open rates well above national average. Launched successful video production service.

Genesys Health Systems, Flint, MI 2012–2014 Communications Specialist Managed multiple projects, including writing and strategy, for service lines throughout organization. Determined video content for entire organization, and wrote/edited multiple publications. Effectively directed numerous marketing campaigns, and served on transition team for a change to Electronic Medical Record system. Achievement highlights: Led marketing for Genesys’s statewide Stroke campaign. Facilitated creation/management of video microsite: GenesysTV.org, providing unique marketing tool. Increased Genesys’s digital presence on social media nearly 40%. Shepherded transition to Electronic Medical Records.

Illinois Democratic Party, Chicago, IL 2009–2012 Communications Director Effectively administered communications with party members, candidates, volunteers, and other stakeholders. Planned messaging, and developed programs for events, including party conventions. Coordinated communications and election plans with chair and campaign staff. Achievement highlights: Saved $50K+ by producing all video promotions in-house. Doubled social media following in two years. Developed all programming for four conventions, coordinating with elected officials/staff to ensure logistics on

messaging/speaking engagements. Facilitated development of comprehensive communications training for local party activists.

“Joe’s collaborative and open leadership style was integral in transforming the branding and image of SESBA. To do what Joe did in such a short amount of time, and to do it by unifying his team behind him, speaks volumes to the type of leader Joe is.” – Former Executive Director


Joseph Traveler | page 2

WLNS-TV and WXXX-TV, Lansing, MI & Marquette, MI 2005–2009 Anchor/Reporter | Bureau Chief Wrote, produced, and conducted interviews for daily stories. WLNS-TV: Anchored morning show, earning top-rated weekend program in Lansing market for 3 years (2006-09). WXXX-TV: Served as anchor, bureau chief, and only TV reporter for all news stories in city/surrounding area (2005-06). Achievement highlights: Developed story that helped uncover dog-fighting ring in Lansing, ensuring perpetrators were arrested/convicted. Helped expose environmental hazard, forcing owner to clean up/adhere to standards. Collaborated on production of award-winning news special “Far From Home.”

Green Bay Packers, Green Bay, WI 2003–2005 Website Reporter/Digital Assistant Created content for Packers.com, including daily articles, in-depth stories for team publications such as Extra Point and game day programs, and video news stories. Updated website daily and interviewed players for unique stories to increase fan engagement. Achievement highlights: 2004 website named 4th best website in all professional sports. Led planning and creation of PackersVision video program, increasing access to fans. Developed up-to-minute draft content to post on website. Developed guest column program with current and former players, including “Favre’s Views,” and wide receiver

Donald Driver’s “Donald’s Read.”

ADDITIONAL LEADERSHIP EXPERIENCE Trustee, Detroit Public Schools, Detroit, MI (2015-Present) Judge, International Championships of Collegiate A Capella (2014-Present)

EDUCATION Bachelor of Arts with Honors in Journalism, University of Michigan, Ann Arbor, MI

COMPUTER | TECHNOLOGY SKILLS

Microsoft Office Suite | Prezi | Video Editing: Adobe Premiere, AVID | Website Management: Word Press, Drupal | Social Media: Twitter, Facebook, SnapChat, Instagram

PROFESSIONAL ORGANIZATIONS

Michigan Society of Association Executives (MSAE), Emerging Professionals and Marketing Committees American Society of Association Executives (ASAE) Public Relations Society of America (PRSA) Central Michigan PRSA (Director at Large 2017-19) American Marketing Association Council of School Board Association Communicators

Honors and Awards MSAE 2016 Emerging New Leader MSAE 2016 Diamond Awards for

Magazine (Gold) Membership Engagement (Gold) and E-Newsletter MSAE 2016 Rising Leader 2016 PACE Award for Magazine,

Video Programs, and Integrated Communications Campaign 2015 Platinum MarCom Award for

Magazine 2015 Gold Award, MSAE for

Magazine and E-Newsletter 2015 Honorable Mention, MSAE

for Member Engagement 2009 Wayne County

Humanitarian of the Year 2007 Rookie of the Year,

Children’s Miracle Network 2005 Michigan Association of

Broadcasters – Best News Special 2005 Good News Award – Best

News Special

‘Incredibly effective’ is the phrase that comes to mind when I think about working with Joe. I’ve worked with him for close to three years now….In my time interacting with him as a client, I’ve witnessed his impeccable communication style, visionary communications strategy development, and ability to lead, empower, and motivate teams. He is positive and straightforward—and as a team member or leader, Joe earns my highest recommendation.” —Freelance Digital Strategist


Leadership & Marketing Competencies

Team Building & Coaching Strategic Partnerships

P&L Management & Budgeting Public Speaking Brand Building

Business Development Online Marketing

New Market Development Sales/Marketing Integration

Advanced Analytics Market Research

Fluent in English/Dutch/French

ALEXANDER BOLS Belgium | [email protected] | www.linkedin.com/in/alexanderbols | +32-425-278-727

MARKETING EXECUTIVE – VICE PRESIDENT / SENIOR VICE PRESIDENT Global Operations | Strategic, Direct & Integrated Marketing | Business Development

Decisive executive leader who has founded/co-founded 8 companies focused on business development, online marketing, marketing analytics/lifestyle data, and direct marketing. Driven by the challenge of new business initiatives with a track record of success in Fortune 500 companies including P&G, Unilever, L’Oreal, Cadbury Schweppes, Orange, LexusNexis, and Canada Post.

World class marketer. Created leading companies/brands in diverse markets worldwide through online, PR, social media, direct, and event marketing strategies that leverage interactive tools and media integration. MBAs in Finance and Marketing.

Consummate author, teacher, and speaker. Recognized worldwide for expertise on entrepreneurship, new product development, business innovation, and interactive marketing. Taught MBA level marketing classes for 4 years.

Progressive, international leader. Laid the foundation for companies that employ 2000+; launched operations focused in the UK, Czech Republic, Belgium, Poland, and Morocco; and conducted business in Asia, Europe, and North/South America.

KEY ACCOMPLISHMENTS & STARTUP TIMELINE

- Grew web sales 23% and cut expenses 35% in 7 months at PostData Internet Marketing. - Rebranded magazine sent to 5.5M households and BMG reward program for 1M+ members. - Forged £25M joint marketing program for Kimberly Clark, Cadbury Schweppes, and Unilever. - Conceived large-scale marketing initiatives for AB INBEV, Unilever, CB Direct, Henkel, and P&G.

CAREER HIGHLIGHTS MANAGING DIRECTOR – STARTUP CONSULTING, Brussels, Belgium 2013 to Present Created network of 200+ management/business development consultants in 12 countries, growing client base to 30+ companies through international speaking engagements and development of content marketing strategy, websites, and strategic partnerships.

Sped products to market and bolstered business development results for start-ups and established companies, repositioning to meet customer needs, engaging prospective consumers sooner, and creating scalable processes.

- Spirit Training Systems earned Trends Start-up of the Year (Belgium) in 2014; Webstar secured funding in crowded Silicon Valley market (2015); and BeBee expanded coverage to 20 countries.

Recruited as Interim Director for #3 internet advertiser in Belgium, Veristar Internet Marketing, refocusing 21 staff and $8M marketing budget by overhauling online marketing strategy, evaluating traffic, and creating fact-based mentality.

- Increased revenues from $100M to $120M in 6 months, launching new affiliate incentive programs, growing email distribution from 30K to 1.1M, and generating 6% gain in on-site conversion.

- Realized 35% cost savings, conducting zero based business audit, introducing systems to reduce fraud, optimizing SEO systems and adword spend, reducing head count, and renegotiating key contracts.

FOUNDER & MANAGING DIRECTOR – WEBCRALER NV, Brussels, Belgium 2011 to 2013 Formed company with 3 partners to create comparison website for the financial industry, conducting market research to understand internet landscape and quantify market gap/opportunity.

Created and optimized 24 websites to rank in Google’s top 5 for 600 keywords, developing comparison site to attract acquisition by 12lead BVBA and providing strategies for continued business growth.

- Built expansive social network and email lists with 34% coverage of the Belgian Market and brought on 48% of key partners, driving 1000+ visitors daily to sites.

- Cut site development costs 70% by cultivating outsourcing partnership and establishing project management structure.

Direct / Data 1995-1999

- Launched DataPoint - Co-founded Sirasco who employs 2K+ today

Lifestyle Data 2000-2002

- Expanded and sold Edudata (€650M) - Sold 2 startups to IPT

Postal / Direct 2002-2010

- Formed 4KData Solutions - Spoke at postal conferences worldwide

Strategy 2010-2016

- Mentored 30+ startups - Founded Webcrawler - Turned around Veristar


http://www.linkedin.com/in/alexanderbols

ALEXANDER BOLS Page 34 of 3 | [email protected] | +32-425-278-727

RWA E---Summit: Expand Your Horizons: Writing for International Audiences © 2016 Resume Writing Academy • Page 34

BUSINESS DEVELOPMENT DIRECTOR – BELGIAN POST SERVICES, Brussels, Belgium 2009 to 2011 Recruited for 1-month contract to address declining volumes and increased costs through innovative marketing programs and process optimization. Earned Director position by demonstrating inclusive leadership and bottom-line results ahead of schedule.

Laid the foundation for €24M in business margin in 2011, gaining buy-in from internal teams to launch SelectData program and create business unit focused on data and data quality.

- Captured 60% of Belgian households, recruiting and training sales/business development team of 12 to sell SelectData data direct to clients.

- Developed strong business sales partnerships with WWN Marketing, Arbato, and VBM to enable sales of mail data.

Doubled profit margin by reigning in costs or miss-delivered mail, reconfiguring incentives to reward companies with good data, revising processes, and leading change in daily work processes for 25K people across the enterprise.

FOUNDER & MANAGING DIRECTOR – 4KDATA SOLUTIONS & THE POSTDATA SERVICE, International 2002 to 2009 Co-developed Postdata Service concept to launch lifestyle data and data mining company as a joint National Mail brand. Leveraged postal industry knowledge to launch and grow boutique consulting firm.

Secured engagements providing strategic and business implementation consulting to Deutsche Post, Canada Post, USPS, La Poste (France), BPost (Belgium), Swiss Post, Posti (Finland), Sweden Post, Jordon Post, and Denmark Post.

- Build mail volumes by setting up the Prebrana Pošta Program in Slovenia and integrated direct response and direct mail for Canada Post by guiding development of the Fetch program.

- Invited as a leading speaker at Direct Marketing and Postal Conferences across the world for 4 years and authored subscription newsletter sent to senior post officials in 72 countries.

Obtained €12.7 million from TPG and National Mail and grew Postdata Service from 2 to 52 people in 3 years, developing and testing product and capturing attention in market to sell operation to IPT.

- Sold data to 132 of the top 200 mailers in the UK, gained 17% participation to rank as the #2 lifestyle data company in the UK, and achieved €6.2M turnover with 25% year on year growth and start of business profitability.

MANAGING DIRECTOR / EUROPEAN BUSINESS DEVELOPMENT – EDUDATA, International 1999 to 2002 Partnered with Partuette and Serius Sales to turn around and expand lifestyle data company with operations in Spain and the UK. Grew operations from the ground up to 27 employees in less than 12 months and sold for €650M.

Won one of the largest advertising budgets in the UK, creating £25M joint marketing program for the Jigsaw Consortium (Unilever, Kimberly Clark, and Cadbury Schweppes) that save £8M per year.

- Recorded £8.2M in turnover with £360K in profit, developing £4M contracts with AOL, MBNA, Whitbread, IPC, Philips, Direct Line, and Lombard, creating magazine sent to 5.5M UK households, and launched BMG music reward program with 1M+ members.

Founded Edudata Spain and operations in Paris, France. - Developed £2.2M and £3.1M European database marketing programs for Philips and P&G. Achieved circulation of 25M by

re-branding and re-positioning Edudata club throughout Europe.

FOUNDER & MANAGING DIRECTOR – SIRASCO MARKETING, Brussels, Belgium 1992 to 1998 Pioneered direct marketing services to grow company to serve 95% of FMCG companies and 93 of the top 100 Belgian mailers. Created large-scale database marketing programs for AB INBEV, Unilever, CB Direct, Henkel, and P&G.

Earned Push Marketing Innovation Award for the Sophie’s Shopping Club program cited as best practice by P&G, creating the first national co-operative direct mail program for consumer products in Europe.

- Overcame program boycott by 2 leading retailers that reduced accounts from 24 to zero in less than 2 weeks, negotiating settlement with retailers and re-launching program within 2 months.

- Negotiated partnership with Belgian leader in database marketing (WDM) and purchase of key competitor. - Achieved €4.2M in turnover and €410K in profit in 1998, positioning company for sale to WDM.

BRAND MANAGEMENT – PROCTER & GAMBLE, Brussels, Belgium 1988 to 1991 Formed and expanded the first direct marketing programs for cleaning products in Europe. Managed national sampling campaign for Dash and Ariel Ultra that delivered 3M+ samples.

Increased brand market share 18% by initiating major brand re-launch including new copy, price increase, national direct coupon, in-store actions, and 500M door to door samples.


ALEXANDER BOLS Page 35 of 3 | [email protected] | +32-425-278-727

RWA E---Summit: Expand Your Horizons: Writing for International Audiences © 2016 Resume Writing Academy • Page 35

ADDITIONAL STARTUP EXPERIENCE Holistic Data (UK): Formed new type of list broking company offering data plus marketing strategy; sold to IPT (2006) Promo Control (Poland, Czech Republic): Launched promotion handling company sold to HighCo Data (2005) Fedaso (Morocco): Founded provider of data scanning and encoding services that employs 2,000+ people today (2002)

SPEAKING, TEACHING, & WRITING HIGHLIGHTS

Advertising Age, Marketing, Precision Marketing, Direct Marketing News, Trends, In-Direct, Object Direct, Strategies, Direct Mail Monitor, Below, Direct Marketing FEDMA, DMA (UK, USA, Belgian, Netherlands), Salon de Marketing Direct International (Paris), European Management Centre, FEDIS, The Belgian Retailers Association, Access conferences (UK, France, Germany), Montreux Symposium (Switzerland), Pitney Bowes Leadership council (USA), European mail users forum (UK), World Mail & Express Conference (Belgium, Netherlands, Switzerland, France), SMI conferences (UK, Netherlands), Universal Postal Union conferences (Switzerland, UK, France, UAE), Triangle World Mail conferences (USA, Italy, UAE, UK) Guest Professor, Katholieke Universiteit of Leuven (2012–2015), The London School of Economics Courses: Entrepreneurship, New Product Management, Marketing Research Methods, Social Media Marketing, Decision Making, Business Negotiation and Business Strategy Catching consumers lying: Why survey mode is an important The impact of media integration on brand message recall and persuasion Making decisions in groups: a review of leadership and diversity in group efficacy Lessons from the Lakota: Time management lessons for modern day managers Superstimuli receptivity and impulse control Making friends on-line, what marketers need to know.

EDUCATION

Ph.D. Applied Economics Katholieke Universiteit Leuven, Magna cum Laude (expected Dec. 2016) (Belgium) MBA Finance: The Wharton School of Business (University of Pennsylvania). Academic scholarship. Cum Laude (USA) MBA Marketing / International Business: Katholieke Universiteit Leuven. Magna Cum Laude (Belgium) Master’s Certificate, International Economics: Katholieke Universiteit Leuven. Academic Scholarship. Cum Laude (Belgium) BA, International Relations: Northwestern University. Recipient of Math Scholarship. Cum Laude (USA)

OTHER Language Proficiency: English (Native); Dutch/French (Professional Proficiency)

Citizenship: US Citizen ~ Work Authorization: Permanent EC work permit

Interests: Golf (8 handicap), Competitive sailing and skiing, squash, reading and international travel

Finalist 1992–1996 United States Tennis Association Nationals: Coached 2 of top 10 US Junior players

Board Member of 2 companies: Datagroup (Advertising) and 42Lead (Internet Marketing)

Business Publications: Speaking Engagements: Teaching Experience: Articles:



KEY SKILLS

Food & Beverage Operations Clubhouse Management Tennis Operations Family & Youth Activity Planning Change Management Team Leadership/Motivation Menu Planning & Catering Training & Development Budgeting, Expense Control & P&L Member Relations & Public Relations Event Planning Merchandising

SNAPSHOT MEMBERS: 400 SERVICES: marina/launch, tennis, junior camp, full service restaurant F&B SALES: $470K

SNAPSHOT MEMBERS: 325 SERVICES: Golf, dining, and tennis courts (amenity)

ARTHUR POWERS, CCM 22 Lollipop Street, Candyland, NY 11112 | 516-111-2222 | [email protected]

PRIVATE CLUB MANAGEMENT

Elevate Member Experiences ~ Build and Lead Proactive Teams ~ Improve Food and Beverage Operations Reduce Operating Costs ~ Stay Current on Legislative Issues

More than 20 years in progressive Hospitality Management roles. Leader in Food and Beverage Operations and top-notch team development. Forecast Club needs and proactively mitigate issues. Visible, approachable, and dependable with an acumen toward authenticity and integrity. Develop and maintain meaningful and sustainable relationships with previous employers, communities, Boards, and internal constituents of all-levels.

EXPERIENCE

Rub-A-Dub Yacht Club, Port Jefferson, NY www.rubadub.sample 2006 to Present Private yacht club servicing neighborhood membership. Restaurant operations open daily. General Manager Hired to spearhead culture shift and cultivate member-centric environment. Report to Board of Governors. Directly supervise 10 staff. Oversee entire operation (budgets, cost controls, quality control, training, and purchasing). Maintain clubhouse and tennis courts.

Acquired, on-boarded, and worked with new chef to assess existing talent, terminate individuals who did not meet newly expected standards, retain and develop high-performing team, and actualize a fun / productive work environment.

Elevated service and dining operation quality, increasing cover counts 35% and bolstering YoY revenue for the first 5 seasons. Earned recognition and accolades for improved service and food quality.

Gained buy-in from Board to expand fall season, which allowed for additional wedding bookings and other events.

Hosted 2015 Long Island Sound Junior Olympic Festival. Served as on-site point of contact for recent $1.7M renovation project.

Treetop Country Club, Marlboro, NJ, www.lego.org 1995 to 2002 Traditional private member-owned golf club with halfway house; known for providing its members with outstanding culinary experiences.

Club Manager Brought in to turn around underperforming function and negative culture. Implemented Board established policies and procedures. Reported to House Director. Supervised 6 direct reports. Prepared budgets, controlled costs, and spearheaded events.

Improved member satisfaction in direct response to gaining insights on member needs. Staffed locker room and 19th hole with individuals trained to deliver exceptional

member service. Strengthened training for dining room staff to better serve membership needs. Orchestrated overwhelmingly successful Children’s Christmas parties. Recruited and hired visionary assistant manager who revamped, reenergized, and

introduced new events.

http://www.rubadub.sample/

http://www.lego.org/


SNAPSHOT MEMBERS: 300 FACILITIES: Swimming Pool, Lawn Bowling, Curling

ARTHUR POWERS, CCM | Candyland, NY 11112 | 516-111-2222 | [email protected] Page 2 of 2

Watchtower Country Club, Bridgewater, CT www.watchtowerclub.sample 1991 to 1994 Suburban Country Club with rich history. Clubhouse Manager Recruited by General Manager seeking a high-potential assistant with exceptional dining room skills to upgrade dining and bar service. Directed F&B operation, a la carte dining, event management, golf outings, locker room, and clubhouse upkeep. Provided input to General Manager on budgetary issues.

Rapidly acquired and excelled in managerial responsibilities, allowing General Manager more time to embrace the GM concept and be successful.

Increased Clubhouse usage by advertising fun-filled events through the building and raising members’ awareness to offerings via e-mail.

Raised community awareness and gained positive recognition throughout the area for hosting numerous, local charity, and fundraising events.

Streamlined liquor and wine inventories to make better use of existing storage space. Monitored staff performance; took corrective action as needed, promoted deserving personnel, and eliminate

underperforming employees.

EARLIER CAREER Assistant Manager, Kisses Country Club, Darien, CT www.kiss.sample 1989 to 1991 Assistant Manager, Huggies Club, Holtsville, NY www.huggiesclub.com 1988 to 1989

EDUCATION AND PROFESSIONAL DEVELOPMENT Monmouth University, Monmouth, NJ

Master of Science in Hotel Administration

Dean University, Hopewell, NJ Bachelor of Arts in Business Management

Club Managers Association of America Workshops: Marketing to Today’s Club Member | Decorating and Renovations | Service Excellence| BMI III, California State

University | BMI Strategic Leadership | Wine Society

Certifications ServSafe Certified | Certified Club Manager (CCM)

Associations

Club Managers Association of America (CMAA) East End Club Manager's Association (EECMA)

American Society of Hospitality Management

http://www.watchtowerclub.sample/

http://www.kiss.sample/

http://www.huggiesclub.com/


Zach Plummer

248.403.4293 [email protected]

Zyphplummer.wix.com/zypherplummer

3D MODELER

Recent graduate ready to apply talent, skills, and game development training, enhanced by a life-long passion for gaming. Quickly grasp art director’s vision to create realistic textures. Outstanding research skills with exceptional attention to details and work on model until it accurately replicates the concept art and research.

“You are extremely organized and a hard worker who does an excellent job at research…” Animator

“You are a great team motivator. You keep the project together & help members focus…” Team member

EDUCATION Bachelor of Fine Arts, Interactive Design/Game Development ▪ 2016 (GPA: 3.3)

COLORADO INSTITUTE OF ART AND DESIGN, Denver, CO Academic Honors Scholarship

Relevant Courses: Modeling for Game Development ▪ Environment & Level Design ▪ Sculpting for Games Fundamentals of Game Design ▪ Modeling Materials & Lighting ▪ Real-Time Shaders & Effects

GAME PROJECTS (Freelance & Independent Study)

IGMAR | Environment Artist | Team of 18 ODYSISEE | 3d Modeler | Team of 9 Single player, 3rd person survival adventure game with a Middle Eastern art style.

▪ Researched influences for team’s art style. ▪ Modeled, UVed, and baked high poly décor to a low poly model of the orphanage, starting area. ▪ Modeled, UVed, and textured 14 low-poly assets. ▪ Used modular kit to set dress parts of city.

Single player, 1st-person survival game set in inter-stellar resort. Art inspired by “2001: A Space Odyssey.”

▪ Created high poly models and baked into low poly model. UVed all assets. ▪ Fleshed out beginning setting including lounge/bar, reception desk, chairs, flash light, shelving units, etc. ▪ Collaborated with team member to create marketing materials such as icons, web banners, and logos.

DISILLUSIONED | 3D Modeler | Solo support Animation project for student

TIMELAPSE | 3D Modeler & Texture Artist | Team of 4 Animation project for student

Animated film in futuristic city setting.

▪ Modeled aligned with concept art provided by creator and UVed models. ▪ Modeled vista of city. Created low poly models to minimize render time.

Time lapse film of a school where overgrowing plants engulfed building.

▪ Researched and collected image references for realistic models of furniture, items, and environment. ▪ Set dressed hallway in apocalyptic manner.

TECHNOLOGY PROFILE

Skills: Game Design ▪ Digital Sculpting ▪ UV Mapping ▪ Texturing ▪ 3D Modeling ▪ Set Dressing

Tools: Autodesk Maya ▪ Photoshop ▪ Illustrator ▪ Unreal Engine 4 ▪ zBrush ▪ xNormals ▪ Topogun2 ▪ Marmoset Toolbag2 ▪ UV Layout

CURRENT EMPLOYMENT

SAFEWAY, Denver, CO | 2015–Present ▪ Provide on-demand grocery shopping service. Praised for prompt delivery, good judgment, and demeanor.


Documents

Resume & Profile E-Summit Formatting Modern …...Resume & Profile E-Summit Formatting Modern Resumes: Strategy & Distinctive Design to Win Interviews Brought to You by The Resume