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Raghu Seelamonthula Global Marketing Leader Honeywell Airport Solutions Automation & Control Solutions Honeywell International Inc. [email protected] [email protected] +91-9686664684 +91-9845013460 +91-80-25717071 (R)

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About me, my expertise and my experience

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Raghu Seelamonthula

Global Marketing Leader

Honeywell Airport Solutions

Automation & Control Solutions

Honeywell International Inc.

[email protected]

[email protected]

+91-9686664684

+91-9845013460

+91-80-25717071 (R)

About me

• A highly motivated self-starter , high-energy and high-performance creative business solutions professional

• 15 years experience in Consulting/Market Research, Automotive and Controls Industries

• Key focus areas are New Product Development, Strategic Planning, Marketing & Business Development, Partnerships/Alliances

• Knowledge of market trends and dynamics, client buying behavior, software technology trends and directions, ecosystem players and competition

• Excellent Customer Relationship Management, experienced in dealing with clients across Asia, Middle-East, Europe etc.

• Exceptional track record of identifying new growth opportunities

• Experience in forging strong relationships and alliances with customers as well as partners

• Engage customers to promote and develop business opportunities and to understand customer requirements

• Strong team skills, especially working with cross-functional teams across geography

• Strong relationship-building and alignment skills, in-depth understanding of executing sales plans, strategic planning, pipeline management, budgeting/forecasting and account leadership

• C-level skills/presence and proven leadership skills

Currently

Global Marketing Leader Honeywell Airport Systems

Honeywell Airport Systems is an integral part of Honeywell Building Solutions (HBS), a US$2.5B+ Business Unit of Honeywell Automation and Control Solutions (ACS). Through a worldwide network of local branch offices, HBS installs, integrates and maintains systems that keep facilities safe, secure, comfortable, productive, and energy-efficient. Honeywell Airport Systems Group (ASG) offers a complete package of airfield guidance products, including airfield and obstruction lighting, Advanced Surface Movement Guidance and Control System (A-SMGCS), docking stations and Electronic Taxiway Navigation Arrays, to increase both the safety and efficiency of airport airfield operations.

Strategic Marketing - Develop/ own the global Strategic Plan (STRAP)

for ASG in alignment with the HBS STRAP

- Design and conduct analysis to identify/quantify

potential areas of opportunity

- Drive the New Product Development process

- Managing Marketing Communications

Product Management - Manage the Honeywell’s NPI process for all

Airport Systems Offerings (new and

technological updates/refresh)

- Product Life Cycle Management

My Expertise

Strategic Marketing

Business Development

Product Marketing & NPD

Open Innovation

Intellectual Property Licensing

Technology Scouting

Six Sigma Green Belt Certified

1991

1994

1997

1995

Bachelor of Science – Computer Science & Engineering Faculty of Engineering

Master of Business Administration School of Business Management, Accounting & Finance

Space Central School

1999

2007

Ed

uc

ati

on

Global Industry Analysts Inc. Sr. Research Analyst

Toyota Tsusho Corporation Assistant Manager

Honeywell Technology Solution Labs Technology Strategist Honeywell Building Solutions

2011

Honeywell International Inc. Global Marketing Leader Honeywell Airport Systems

My Career

Sriharikota

Hyderabad

Prashanti Nilayam

Hyderabad

Bangalore , New Delhi & Toyota City, Japan

Bangalore

New Product Developments

Honeywell's IHD Pioneer is an in home display that uses the Zigbee Smart Energy

profile to allow home owners efficiently track their electricity consumption, costs and

green house gas emissions. IHD Pioneer enables utilities to effectively communicate

with their consumers and manage peak demand. The IHD Pioneer's features include a

100 mW radio, Rechargeable battery, color touch screen user interface, tri color

LEDs and audio alerts.

Honeywell's Remote Condition Based Monitoring offers comprehensive real-time

performance monitoring of oil cooled distribution transformers up to 500 KVA. Key

Features - Asset Data Monitoring, Energy Data Monitoring and Alarm Reporting onto

a cloud based Infrastructure.

Honeywell created Energy Advisory Services because we know getting information

from your building systems is just the beginning. When it comes to an overall

improvement of energy and operational performance for your facility, you need more

than data. Energy Advisory Services from Honeywell goes beyond typical energy

management metrics software and offers three levels of service — Awareness,

Improvement and Optimization, with programs focusing on either energy or

operational efficiency.

Honeywell Visual Docking Guidance System, only passive sensor based guidance

system in the market. VDGS systems is based on imaging processing that locates and

tracks aircraft approaching the stop position at the gate with azimuth guidance

provided to both pilot and co-pilot. A Central Working Position (CWP) computer is

available to allow interaction with multiple VDGS systems from a central control

room.

Individual Excellence Award 2010

Honeywell Building Solutions

Star Partnership Award 2010

Honeywell Building Solutions

My Awards @

Individual Excellence Award 2009

Asia NPI & Growth Group

• Led the Smart Grid initiatives in

India with specific focus on

Automated Demand Response

for Indian Distribution Utilities.

• Worked with Indian Utilities on

Smart Grids and potential

roadmap and pilots for

Automated Demand Response.

• Led the Smart Grid initiatives in

India with specific focus on

Automated Demand Response

for Indian Distribution Utilities.

• Conducted and participated in

numerous workshops with Indian

Utilities on Smart Grids.

• Authored paper on ―Automated

Demand Response – A Critical

System Resource for Indian

Distribution Utilities‖ – Printed in

Energetica Aug/Sep 2010.

• Contributed to ―Smart Grid

Roadmap for India‖ by USAID.

• As part of Asia NPI Growth was

involved in emerging region growth

programs ideation like Sustainable

Energy - Energy Management Product

for Residential, Commercial & Utilities,

ITS for Indian Cities, Distributed

Generation, Micro-grid Energy

Management System & Controllers and

Controlled Atmosphere Solutions for

Cold Storages

• Product Management (Ideation to

Launch) of new products like Remote

Energy Management Services for

Commercial Sector, In-Home Displays

for Residential Users and Remote

Distribution Transformer Monitoring

System for Distribution Utilities

• As Technology Strategist @ Honeywell – Driving Technology Strategy & Global Growth Initiatives for

Honeywell Building Solutions – Remote Services, Building Profile Database & Advanced Solutions for HVAC Controls.

– Driving Smart Grid strategy & pilots of AutoDR Solutions.

– Strategic Partners/M&A Due Diligence of Honeywell Building Solutions acquisitions

– Drove Emerging Region NPI (Ideation to Launch) like Remote Energy Management Services, CBM for Distribution Transformers, In-Home Displays & Micro Grid.

– Successfully drove IP Licensing-Out & Licensing-In strategy for HTS jointly with Honeywell Intellectual Properties Inc for India market.

• As Assistant Manager @ Toyota Tsusho – Led Toyota-Hino-Daihatsu Engine & Transmission Marketing &

Sales for SAARC Countries.

– Drove Denso Wave AIDC Product Marketing & Sales for SAARC Countries (2002~07)

– Established & Managed R&D Vendor Network for Toyota & Kanto Motors Corp for sourcing Automotive Design & Embedded Software development (2002-07)

Earlier

• At Symbiosis Institute of Business Management – Technology & Innovation Management

• At School of Business Management , Accounting & Finance, Sri Sathya Sai University – Customer Relationship Management

Visiting Management Faculty