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PROFESSIONAL EXPERIENCE
Business Relationship Manager – March 2011-February 2012Deluxe Corporation, Lenexa, Kansas
Search Engine Marketing (SEM) account management for a portfolio of small businesses nationwide.
Make appropriate optimization recommendations to in house Campaign Managers to ensure SEM campaigns meet or exceed set goals and objectives.
Monitored and recorded online campaign results through our internal metrics dashboard and Google AdWords.
Reported and interpreted campaign results to clients and collecting feedback or information regarding their business to continually build on their campaign.
Consulted clients on balancing online and offline marketing tactics. Communicated client requests or campaign revisions to appropriate colleagues.
Project Manager – August 2010-November 2010River City Studio, Kansas City, Missouri
Opened jobs, drafted creative briefs and assigned appropriate resources to work on client or internal jobs.
Posted project information such as job status, next steps and due dates in our project management system.
Copywriting for direct mail pieces, print ads, eBlasts, collaterals and web pages. Reviewed and proofread creative for quality assurance before sending for client review. Assisted in collecting, graphing and interpreting Google Analytics data for our Online Marketing
Specialist.
Assistant Account Executive - March 2008-May 2010GlynnDevins Advertising, Overland Park, Kansas
Initiated client jobs and drafted creative briefs for multiple departments (Creative, Media, Digital, etc.)
Coordinated media placement orders through the media department, tracked submission deadlines and insertion dates and submitted advertisement materials to various media outlets or publications.
Reviewed and proofread creative materials for accuracy of content. Prepared monthly billing correspondence and budget summary for clients. Updated information and specific content on a client’s website using Content Management System. Assisted in new business projects with collecting research materials and information, conducting
competitive analysis and participating in mystery shopping.
EDUCATION
Bachelor of Science in Business Administration University of Central Missouri, Warrensburg, MissouriMajor – Marketing (2007)
ACTIVITIES
National Association of Asian American Professionals – Greater Kansas City, Member and Director of Marketing and Public Relations (2011-Present)
Strategizing of marketing initiatives and responsible for implementation of campaigns. Updating and monitoring of social media initiatives. Content development for email marketing campaigns, e-newsletters and other marketing tactics. Reaching out to media outlets to publicize our organization’s events. Regularly updating the website using Content Management System and performing Search Engine
Optimization. Coordinate orders for marketing collaterals, banners and other marketing related materials.
Jason Carney 824 NE Bryant Drive • Lee’s Summit, MO 64086
[email protected] • (660) 238-1907 Portfolio: jasonc14.carbonmade.com
American Advertising Federation – Kansas City, Member (2006-Present)
REFERENCES
Melissa McCoyDeluxe CorporationBusiness Relationship Manager(913) [email protected]
Shannon GaskinDeluxe CorporationBusiness Relationship Manager(785) [email protected]
Dr. Scott SmithUniversity of Central MissouriAssociate Professor of Marketing(660) [email protected]
