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Proven team leader, able to manage budgets, measure ROI with accountability for results. Strong analytical, planning, and forecasting skills. A thought leader in emerging web technologies. Able to articulate a vision, strategy or idea clearly and thrive in a fast-paced startup environment. Experienced in executing digital and social media marketing campaigns, SEM and PPC, developing partnerships and sponsorships, and managing agencies

Tom Williams

Business Skills

Lean Start-up Methodologies SEM and PPC Management Website and Conversion Optimization Email Marketing

Social Networking Social Media Marketing Business Development Digital Media

Experience

Senior Marketing managerDirector of Customer AcquisitionG losster 1996 – 2015 San Francisco Bay Area

Marketing   Manager, Strategic Planning Disney Institute1988 – 1996 (2 years)Orlano, FLes manager

Marketing Director

Education

Master’s Degree: Marketing, 1988

University of Illinois – Springfield, IL

mail@resume2016.net

• Managed the redesign, development and launch of main Learnist website, moving from a rails application to a single-page app, lowering bounce rate and growing session length by 30%+ each • Managed feature definition, design and development across multiple Android and iOS releases, earning major featuring placements (Best New Apps; Best of 2014; New Year, New You) in Play Store and App Store

Drove a full ecommerce website redesign, writing product specs, managing design, integrating scalable backend reporting and payment systems, and creating and managing the product P&LOptimized student registration rates with A/B testing, Google Analytics, Crazy Egg, and user testing